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5 mins read

Ensuring personalisation in a cookieless world

The internet is decades old, but many of its fundamental aspects remain the same. It's a collection…

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2 mins read

Criteo is restructuring as it prepares for a cookie-less world

Business Insider's top advertising and media stories for February 4.

Lauren Johnson   


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2 mins read

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world

The audit will assess risk areas and dependency on currently deployed solutions

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2 mins read

Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy

60% say they are not familiar with tracking prevention or unsure about the consequences on their bu…

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3 mins read

A cookie-less tea party and a digital agency

​​​​Finally, it is time. The reason why I quit a traditional digital agency almost 7 years ago and …

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4 mins read

'We're being squeezed:' Marketers are freaking out about upcoming privacy laws in the US and worry that it will be worse than Europe's GDPR

More than a year after Europe's General Data Protection Regulation, or GDPR, rolled out and require…

Lauren Johnson   


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2 mins read

Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry

A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…

Lauren Johnson   


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5 mins read

The digital economy will thrive on customer connections and empowerment, says Adobe India's Nitin Singhal

Reflecting on the transformational time that the last year has been, we’ve all experienced the…

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2 mins read

Havas Media Group India launches an identity-based audience planning platform, Converged

This is a step towards preparing businesses for the future by optimising and allowing for stronger …

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2 mins read

Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, under a common leadership

Tanmay Mohanty will now assume the newly created role of CEO Media Services, Publicis Groupe India

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3 mins read

Google is delaying its plan to kill third-party cookies in Chrome until 2023

Google had originally intended to phase out third-party cookies and replace them with new technolog…

Lara O'Reilly   


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7 mins read

Ecommerce: The trends to watch out for in 2022

Leaders from the e-commerce industry tell us where the industry is headed in 2022