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Ensuring personalisation in a cookieless world
The internet is decades old, but many of its fundamental aspects remain the same. It's a collection…
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
Criteo is restructuring as it prepares for a cookie-less world
Business Insider's top advertising and media stories for February 4.
Lauren Johnson
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
The audit will assess risk areas and dependency on currently deployed solutions
Dentsu sets out the timeframe for brands to be 'cookie-free' in its new global guide on web tracking and privacy
60% say they are not familiar with tracking prevention or unsure about the consequences on their bu…
A cookie-less tea party and a digital agency
Finally, it is time. The reason why I quit a traditional digital agency almost 7 years ago and …
CMOs should work with the CISO to cultivate customer trust through better data practices: Deloitte Report
Top 7 global marketing trends to expect in 2022, as per Deloitte
Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Navigating the cookie-less world
'We're being squeezed:' Marketers are freaking out about upcoming privacy laws in the US and worry that it will be worse than Europe's GDPR
More than a year after Europe's General Data Protection Regulation, or GDPR, rolled out and require…
Lauren Johnson
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
The digital economy will thrive on customer connections and empowerment, says Adobe India's Nitin Singhal
Reflecting on the transformational time that the last year has been, we’ve all experienced the…
Havas Media Group India launches an identity-based audience planning platform, Converged
This is a step towards preparing businesses for the future by optimising and allowing for stronger …
Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, under a common leadership
Tanmay Mohanty will now assume the newly created role of CEO Media Services, Publicis Groupe India
Google is delaying its plan to kill third-party cookies in Chrome until 2023
Google had originally intended to phase out third-party cookies and replace them with new technolog…
Lara O'Reilly
Ecommerce: The trends to watch out for in 2022
Leaders from the e-commerce industry tell us where the industry is headed in 2022