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As 2024 wraps up, YouTube has unveiled its year-end trends, offering a window into the moments, creators, and events that captivated audiences across India. From cricketing showdowns to viral music tracks, the platform once again reflected the nation’s pulse, where billions of views transformed fleeting topics into lasting cultural highlights. The year’s biggest digital trends featured an eclectic mix of events and personalities. Dominating the conversation were global sporting spectacles like the ICC Men’s T20 World Cup, the Indian Premier League, and the Paris 2024 Olympics. These events amassed billions of views, cementing cricket and sports as evergreen passions for Indian audiences. Cultural moments also had their share of the spotlight. The Ambani wedding, a topic of unmatched intrigue, garnered over 6.5 billion views on videos that included “Ambani” and “Wedding” in their titles. Meanwhile, phrases like “moye moye” became internet sensations, accumulating 4.5 billion views. Iconic figures like Diljit Dosanjh and Ratan Tata inspired millions, with Dosanjh’s name linked to videos generating nearly 4 billion views. YouTube’s end-of-year report also shed light on India’s top content creators, whose innovative storytelling captured audiences worldwide. While global powerhouse MrBeast led the charge with 332 million subscribers, homegrown creators like Filmy Suraj Actor (32.5M) and Sujal Thakral (33.5M) proved the power of local content. Others such as Cristiano, Box of Vengeance, and the Stokes Twins further added to the platform’s diverse creator ecosystem. Indian creators made waves on Shorts, with hyperlocal music in languages like Marathi and Garhwali crossing borders to reach global audiences. Priyal Kukreja championed women’s voices, while creators turned memes, cricket moments, and celebrity weddings into engaging, bite-sized stories that resonated deeply with fans. Music continued to play a pivotal role in shaping YouTube trends. Songs like “Kurchi Madathapetti” by Sahithi Chaganti and Sri Krishna, “Jale 2” by Shiva Chaudhary, and “Aaj Ki Raat” by Madhubanti Bagchi and Divya Kumar defined 2024’s soundtrack. On YouTube Shorts, hits such as “Dhana” by Priyanka Meher and Rongpaz and “Tauba Tauba” by Karan Aujla kept audiences grooving. These tracks not only became fan favourites but also helped drive the platform’s engagement, with users creating endless remixes, dance challenges, and covers that extended the lifespan of each hit. One of the most striking trends of 2024 was the rise of active fan participation. Viewers weren’t just consuming content—they were shaping it. From cricket memes and music edits to reactions to celebrity weddings, fans co-created content that amplified the original stories, making them even more impactful.

YouTube unveils year-end trends, here is what India watched in 2024

<keyword id="19936542" type="General" weightage="20" keywordseo="Vivo" source="keywords" meta.keywordsubtype="org" meta.entityname="Vivo" meta.hostid="261" meta.entityid="Vivo">Vivo</keyword>'s next flagship product, the <keyword id="22590722" type="General" weightage="100" keywordseo="Vivo-X200-Pro" source="keywords">Vivo X200 Pro</keyword> is expected to launch in India soon. The phone launched in China earlier this month and since then, rumours around its India launch have been doing rounds. Building on the popularity of last year’s Vivo X100, which launched in India in December, Vivo’s new flagship is likely to follow a similar release schedule. Speculations suggest the Vivo X200 Pro could hit the Indian market as early as November or December. While Vivo remains tight-lipped about the exact launch date, recent certification listings hint at a rollout soon. With its latest model, Vivo appears to be blending its signature camera expertise with updated design and robust performance, making it a contender for photography enthusiasts, power users, and tech-savvy individuals alike. Here’s a closer look at what the X200 Pro has to offer and why it’s attracting significant buzz even before its official India debut. <h2>Vivo X200 Pro expected specs </h2> Looking at the phone that was launched in China, the Vivo X200 Pro takes a different approach from its predecessors, trading the sleek curves and edge-to-edge feel for a flat display with a boxier frame. This change in design caters to those who prefer a more substantial feel in their hands, aligning with trends seen in some premium smartphones that prioritize aesthetics and functionality. The familiar circular rear camera module, a hallmark of the X-series, remains, giving the phone a touch of continuity. While subtle, these design updates offer a refreshed yet recognisable look. Vivo’s reputation as a camera-centric brand is further cemented in the X200 Pro, which boasts an impressive camera setup in collaboration with Zeiss. The triple-lens configuration includes a 50-megapixel LYT-818 main sensor and a 50-megapixel ultra-wide lens for sweeping landscape shots. However, the true showstopper here is the 200-megapixel Zeiss APO telephoto camera, designed to capture minute details and offer striking zoom quality. In the front, the X200 Pro sports a 32-megapixel front camera. With software tweaks and AI enhancements, it promises to provide exceptional results, both in low light and in everyday settings. Vivo’s use of Zeiss optics and processing technology underscores its dedication to high-quality imaging, catering to everyone from casual photographers to content creators. The phone features a 6.78-inch OLED display with a 1.5K resolution and a 120Hz refresh rate. It also comes with a peak brightness of 4500 nits. Under the hood, the X200 Pro runs on MediaTek’s Dimensity 9400 chipset, supported by up to 16GB of RAM and an impressive 1TB of internal storage. The X200 Pro’s 6,000mAh battery promises that the phone has the endurance to last through extended usage, and it supports 90-watt fast charging, providing a quick boost when needed. <h2>When is Vivo’s X200 Pro coming in India? </h2> Although Vivo hasn’t officially confirmed the India launch date, industry experts speculate that it could be unveiled within the next two months. The recent certification sightings on Taiwan’s NCC and Malaysia’s SIRIM sites suggest that Vivo is preparing for a broader release beyond China. Given the growing demand for high-quality smartphones that can double as professional cameras, the X200 Pro is positioned to capture a significant share of India’s premium smartphone market. The expected November-December timeline could align well with holiday season sales, giving Indian consumers a chance to upgrade their devices during a peak shopping period. While official pricing remains unannounced, Vivo’s competitive pricing strategies in the past suggest the X200 Pro could appeal to a wide range of users looking for flagship features without the flagship price tag.

Vivo X200 Pro expected to launch in India soon: Specifications, India price and all you can expect

Google Play has revealed its annual Best of 2024 awards for India, celebrating the apps and games that defined the year. With five of the seven top apps developed by Indian creators, the awards underscore India’s rising prominence in the global tech ecosystem. Mobile gaming also continues to boom, as the country solidifies its position as the second-largest market for gaming downloads worldwide. In a blog post announcing the winners, Google also shed light on how India is the world's second largest market in terms of mobile gaming downloads. "On the gaming front, the Indian gaming scene continues to thrive, with India adding 23 million new gamers in FY24, reaching a total of 590 million. In fact, India now boasts the world's second-largest market for mobile gaming downloads, with average weekly playtime increasing by 30%." Leading Apps: India at the Forefront of AI Innovation The blog post revealed that this year’s top apps showcased India’s innovative spirit, particularly in harnessing AI to meet user needs. Alle - Your AI Fashion Stylist, developed by Hey Alle, emerged as the year’s Best App and also won the Best for Fun award. Leveraging AI, Alle provides personalised fashion advice tailored to users’ occasions, body types, and preferences, reflecting the growing trend of AI-powered app experiences in India. Prateek Agarwal, Co-Founder &amp; CEO, Alle, said in a statement, “We noticed that the recent developments in Gen AI, combined with evolving consumer preferences for visual inspirational content, will create a massive opportunity to reimagine &amp; rebuild how people discover and shop for fashion. This realization led us to start Alle...As a new startup, Google Play has been crucial in helping us reach our early users organically. The platform's detailed analytics and crash reporting have been invaluable - they've helped us quickly identify and fix issues, improving our app stability.” Other app winners included: • Headlyne: Daily News with AI (Best for Personal Growth), offering curated news tailored to individual preferences. • Sony LIV: Sports &amp; Entertainment (Best for Large Screens), delivering immersive content on tablets and other big-screen devices. • WhatsApp Messenger (Best Multi-device App), enabling seamless communication across devices. • Fold: Expense Tracker (Best Everyday Essential) and Rise: Habit List (Best Hidden Gem) also captured user interest with practical and engaging features. The blog post added that India’s dominance in the AI app space is significant, accounting for 21% of global AI mobile app downloads this year, with nearly 1,000 Indian apps and games incorporating AI. Games that thrilled millions India’s gaming industry continued its upward trajectory, adding 23 million gamers this year, taking the total to 590 million. With gaming preferences increasingly reflecting local culture, many award-winning titles integrated Indian storylines and visuals. Squad Busters, a fast-paced multiplayer game, won Best Game for its simple yet engaging design. Meanwhile, Indus Battle Royale Mobile by SuperGaming earned the Best Made in India title for the second year running. Roby John, Co-Founder and CEO of SuperGaming, said in a statement, "We are committed to making Indus a standout Battle Royale experience. Our team has spent over three years thoughtfully crafting its characters, environments, and gameplay features to represent Indian Art and Culture authentically. The community's enthusiasm validates our vision of Indian games thriving globally. Winning this award is an incredible honor, not just as a milestone but also a motivation to keep striving for excellence. Google Play’s expertise and responsiveness have empowered us to deliver world-class gaming, pushing the boundaries of Indian gaming. We’re more committed than ever to raising the bar and making Indian gaming shine on the global stage.” Other top games included: • BGMI (Battlegrounds Mobile India) (Best Ongoing), for its India-centric updates featuring cricket, festivals, and celebrity collaborations. • Bloom – A Puzzle Adventure (Best Indie), for its unique mechanics and creativity. • Clash of Clans (Best Multi-device Game) and Yes, Your Grace (Best Story) also stood out for their engaging gameplay.

Google Play announces best apps and games of 2024 in India: All you need to know

Hashtags like '<keyword id="22042294" type="General" weightage="20" keywordseo="Boycott-Netflix" source="keywords">Boycott Netflix</keyword>' and '<keyword id="22042296" type="General" weightage="20" keywordseo="Ban-Maharaj-Film" source="keywords">Ban Maharaj Film</keyword>' trended on social media on Thursday with a section of users calling for a ban on "Maharaj", claiming the upcoming period drama hurts religious sentiments. The film, which premieres on <keyword id="19897536" type="General" weightage="20" keywordseo="Netflix" source="keywords" meta.keywordsubtype="org" meta.entityname="Netflix" meta.hostid="83" meta.entityid="Netflix">Netflix</keyword> on Friday, marks the debut of Bollywood star Aamir Khan's son <keyword id="20041937" type="General" weightage="100" keywordseo="Junaid-Khan" source="keywords">Junaid Khan</keyword>. Hashtag "AamirKhan" was also trending on X. According to the makers, "Maharaj" is set in pre-independent India and is based on the <keyword id="22042673" type="General" weightage="20" keywordseo="Maharaj-Libel-Case" source="Orion">Maharaj Libel Case</keyword> of 1862, which was ignited by "allegations of misconduct by a prominent figure". Directed by <keyword id="20558107" type="General" weightage="20" keywordseo="Siddharth-P-Malhotra" source="keywords">Siddharth P Malhotra</keyword> and produced by <keyword id="19958176" type="General" weightage="20" keywordseo="Aditya-Chopra" source="keywords">Aditya Chopra</keyword> under <keyword id="22042672" type="General" weightage="20" keywordseo="YRF-Entertainment" source="keywords" meta.keywordsubtype="org" meta.entityname="YRF Entertainment" meta.hostid="83" meta.entityid="YRF Entertainment">YRF Entertainment</keyword>, the movie also stars Jaideep Ahlawat. In an unusual move, the movie is releasing on the streamer without any promotions. No teaser or trailers have been put out by the makers for the film, barring a poster featuring Jaideep and Junaid. They are standing side by side with Ahlawat's character sporting a 'tilak' on his forehead while Junaid's character, reportedly a journalist, is dressed in a waistcoat. VHP leader Sadhvi Prachi was one of the many X users who called for a ban on "Maharaj". "Won't tolerate the disrespect of Sanatan Dharma (Sanatan Dharma ka apmaan sehen nahin karenge). Ban <keyword id="22042295" type="General" weightage="20" keywordseo="Maharaj-Film" source="keywords">Maharaj Film</keyword>. #BoycottNetflix," Prachi wrote on the microblogging site. According to a press release issued by Netflix last month, "Maharaj" follows Karsandas Mulji, a journalist and social reformer, who was a pioneering advocate for women's rights and social reform. A student at Elphinstone College in Mumbai and a protege of the scholar-leader Dadabhai Naoroji, Mulji wrote on widow remarriage, stood up for the oppressed, and sowed the seeds of reform in society. "It all came to a head in the Maharaj Libel Case of 1862, which was ignited by allegations of misconduct by a prominent figure, the case garnered widespread attention and scrutiny, setting the stage for what many consider to be one of the most significant legal battles of all time," the streamer said. Until when "Hindu saints" will continue to be insulted in films, asked another X user. Another alleged that Aamir was launching his son in a "Hindumisic movie creating a false image of Sadhus and the Vallabh Sampradaya, by quoting an incident during the British regime (sic)". Such content could alienate the Hindu youth from Sanatan Dharma, he said using '#BoycottNetflix' and asked people to demand a ban on "Maharaj". "#BoycottNetflix... Can they dare to do films on other communities, No...!!!! They know the consequences. Hindus are still in deep sleeping (sic)," a user wrote. One of the X users, however, pointed out double standards when it comes to movies on Hinduism and Islam. "Since the film is 'Maharaj'... it's on your gods and goddesses and religion, you are calling for a boycott. When it's about the other community, there is an attempt to sell as much hate as possible through films," the user said, referring to controversial movies such as "72 Hoorain" and "Hamare Barah". The Supreme Court on Thursday stayed the June 14 release of Annu Kapoor's movie "Hamare Baarah" after taking note of allegations that the film is derogatory to the Islamic faith and married Muslim women. The film also underwent a title change (earlier called 'Hum Do Humare Baraah') as per a directive by the Central Board of Film Certification. The boycott calls for "Maharaj" appear to be a recap of what happened with Aamir's film "Laal Singh Chaddha". Many posts calling for a boycott of the 2022 movie recalled an earlier controversy in 2015 when Aamir had said he was alarmed by a number of incidents of growing intolerance in India. Nayanthara-starrer "Annapoorani" also courted controversy for hurting religious sentiments when it became available on Netflix after its theatrical run. The makers eventually pulled down the film from the streamer and the actor issued an apology on social media. "Maharaj" also stars Shalini Pandey with Sharvari in a special appearance. The film is part of the multi-year creative partnership between Netflix and Yash Raj Films' digital arm YRF Entertainment.

Hashtags 'Boycott Netflix' and 'Ban Maharaj Film' trend on social media ahead of Aamir Khan's son Junaid's debut

<ul><li>Admittedly, we are all guilty of laughing at infantile or hostile jokes dressed as lighthearted banter at least once in our lifetime.</li><li>While we have been using humour to veil abuse, short internet videos continue to normalise it and any creator is seldom held accountable for it.</li><li>In this article, we take a closer look at how social media challenges or trends cross the line and why people find abusive jokes funny.</li></ul>“Go clean your room,” the mother orders. “I am a grown-up, mom. Please don’t tell me what to do,” declares a popular 21-year-old social media content creator and Bollywood actor in his recent reel, who is followed by 10.3 million fans on Instagram. If you think he received a ‘<keyword id="13467441" type="General" weightage="20" keywordseo="flying-chappal" source="Orion">flying chappal</keyword>’ later for talking back, you are right. This young man regretted saying no to his mother immediately, but it was too late. She was choosing her weapon of ‘discipline’ between a chappal, a belan and a chimta (slipper, roller and steel tong) by then. After careful deliberation, she decides to throw a chappal at her son. This recently uploaded reel garnered more than 3,30,000 likes and 1.8 million views. The comment section was filled with laughing emojis, with a fan requesting the mother to ‘use a belan next time’ and another user, relating with this content, said, “chappal is the best weapon.” A media <a href="https://www.iwmbuzz.com/digital/snippets-digital/leaked-cctv-footage-young-siddharth-nigam-misbehaves-with-mother-receives-flying-chappal-in-response/2022/03/02">platform </a>that covers <keyword id="1965440" type="General" weightage="20" keywordseo="social-media-trends" source="Orion">social media trends</keyword> even did a story on his reel, calling the equation between him and his mother, ‘sweet and adorable.’ A Facebook meme page, ‘Flying Chappal,’ with more than 2 lakh followers, defines it as a “device used by Indian parents for reshaping their kids for a better tomorrow.” Every meme on this page, as the name suggests, is about getting hit by a flying chappal from your parents, friends or partners over the slightest disagreement. <div type="image" title="flying chappal" msid="90446298" hostid="261"></div> From Facebook meme pages and <a href="https://youtu.be/KOjAIsqFLgo">YouTube </a>shorts to now <a href="https://www.instagram.com/reel/CXIlLj4AkdP/?utm_medium=copy_link">Instagram </a>reels, this chronicle of ‘flying chappal’ has taken shape of various contemporary forms of expression. Even Bollywood, which often celebrates ‘anushasan, pratishtha and parampara’ (discipline, prestige and tradition), has normalised spanking kids or throwing chappals to ‘discipline’ them in various movies. <div type="image" title="Thappad" msid="90445777" hostid="261"></div> In fact, as a popular dialogue from the movie Dabangg suggests, abuse is so normalised that we are scared of love or feeling seen, not a slap. <div type="image" title="Dabaang" msid="90445783" hostid="261"></div> “Chappal fek ke maarungi” (I will throw a chappal at you) is a threat that could send a chill down your spine if you are a five-year-old kid, instil fear in your fragile mind and force you into doing a task that you absolutely hate. These traumatised kids, by the time they turn nine, are immune to “kaan ke neeche maarunga” (to put it loosely, ‘I will give you a tight slap’) and several other abusive threats they receive from their parents. To these kids, it is just a way of learning how to be a ‘good’ boy or a girl. Tragedy or comedy: What does the audience think of flying chappal reels To call out creators who normalise <keyword id="146441" type="General" weightage="20" keywordseo="physical-abuse" source="Orion">physical abuse</keyword> with flying chappal reels, Divija Bhasin, a psychologist, a digital content creator, uploaded a counter <a href="https://www.instagram.com/reel/CXYJw_Upd8O/?utm_medium=copy_link">reel </a>last month urging her audience to think about the long-term consequences on the child’s mental health. Bhasin says that this ‘flying chappal’ content could also be a coping mechanism. “It’s easier to laugh at it than to realise how much it affects us. This is something that is beyond the control of people when they are growing up and humour helps them to ignore the lack of control in this situation. There are many people who don’t see a problem with it because they were brought up that way. Finding it funny is actually a consequence of seeing it happen to everyone around them. It’s the idea that if everyone else is doing it, it must be right,” says Bhasin. Referring to sitcom Friends’ character Chandler Bing, Nikhil Taneja, co-founder and chief executive (CEO) of youth media and mental health platform, Yuvaa, also says that a lot of humour comes from repressed trauma. “You can’t always live in pain so what you do is you start laughing about it because it’s easier to laugh than talk about pain in an honest, vulnerable manner. It's difficult to see it as a tragedy and it's far easier to see it as a comedy.” According to a <a href="https://www.hindustantimes.com/india-news/survey-shows-77-parents-spank-children-at-home/story-zNNnm3jsFKshnpcCKPS0YO.html#:~:text=A%20recently%20conducted%20nationwide%20survey,this%20on%20a%20regular%20basis.">survey </a>conducted by an online community First Moms Club of over 1,790 parents, 77.5% of parents resort to hitting children, with 28% admitting that they do this on a regular basis. Another <a href="https://www.unicef.org/india/media/3776/file/Key-Findings-Parenting-Study.pdf">report </a>launched by humanitarian aid organisation United Nations Children's Fund (UNICEF) in 2020, pinching, slapping, beating with rods, denying food were among 30 different ways Indian parents abused and punished their children. These punishments were doled out to children for perceived infractions as minor as watching television for too long, fighting with siblings or not completing homework or tasks. These punishments leave permanent scars on kids. So, if content creators are trying to reflect on their own pain and journey, a disclaimer clarifying that their content doesn’t mean to promote abuse or normalise violence, could help. “There is a part of the population, which would not like violence-based humour or maybe even get triggered with it, but there are people who may find it de-stressing. Hence, I think there are warnings at the beginning of videos so that people can choose the kind of humour they watch,” says Dr. Hemal Vajani, leading clinical hypnotherapist and homoeopathic consultant. Can small 60 second reels really normalise abuse? In today’s digital world, social media influencers hold a lot of power. A single Tier I creator can reach out to at least 2-3 million people at a time, convince them into buying new products or take another look at deep-rooted conditioning. So, if a content creator casually slaps their friends or kids to elicit laughter, it is not very often that someone in the audience would label it as abuse. “We think it’s “just a reel” but it’s not. It influences us on a more subconscious level because we are watching these not with the purpose of active learning. We take in this information and it changes the way we think because it is so normalised in media, we think it’s okay,” says Bhasin. Suggesting how content creators can talk about abuse, she adds, “If people want to joke about it, they should do it in a way that shows how it is actually abuse. Don’t undermine its effects by turning it into a lighthearted reel. It’s not lighthearted. It’s abuse and always will be (even if we laugh at it).” In the <a href="https://www.theguardian.com/education/2021/may/19/us-children-corporal-punishment-schools">US</a>, if a parent hits their kid, child services intervene. In India, slapping is a part of our ‘discipline’ culture -- so internalised that we laugh at our own pain. Dr. Shweta Sharma, clinical psychologist and founder, Mansa Global Foundation, points out that humourous content around physical abuse, generalises and normalises that behaviour. “When you are promoting anything, you are generalising behaviour. People form an opinion that this is common and we can do it, too. Here, media is so effective because you are using two senses -- audio and visual. While your ‘intention’ is making people laugh, they will perceive it as something that’s normal. Whether it was [the] <a href="https://www.businessinsider.in/tech/this-detailed-prezi-shows-how-the-ice-bucket-challenge-went-viral/articleshow/41113543.cms">ice bucket</a> challenge or <a href="https://www.businessinsider.in/law-order/the-latest-internet-craze-includes-dancing-alongside-moving-cars-and-surprise-people-are-getting-badly-hurt/articleshow/65187925.cms">Kiki </a>challenge, people observe it from the media and start doing it.” Most young Indians don't even understand what really trauma is, says Taneja, and so many things considered completely normal, are actually trauma. “What [this type of content] does, is it makes a lot of people feel seen. At the same time, I think it does normalise it a little bit in people's heads saying, okay, if I'm not the only one going through it, maybe it is not that bad. So, I wouldn't like to put a lot of all the blame on folks who should do this because I don't even think they realise it. They are not really mining it for humour, they're also expressing that this is what their lives are like. We probably need to have these conversations with them as well and ask them if 'you feel like this is funny, what have you gone through. I feel for you.' At the same time, of course, we need a larger responsible creation ecosystem, where not just this but so many other things are normalised. We need to have tougher chats on that,” says Taneja. Mental health experts who spoke to Business Insider India said that when abusive behaviour is delivered as a joke, the humour decreases the perception that the speaker needs help and it increases our tolerance for violence. Internet users who stay silent are also indirectly endorsing it, becoming a part of the problem, too. However, the time has come to start calling this out for what it is. Abuse.

The internet made me do it: How flying chappal short videos are normalising physical abuse

<ul><li><keyword id="20047445" type="General" weightage="20" keywordseo="lenovo" source="keywords">Lenovo</keyword> has launched the Legion 9i premium gaming laptop in India</li><li>The Legion 9i gaming laptop is priced at ₹4,49,991 in the country.</li><li>Here’s our review of the <keyword id="18622890" type="General" weightage="20" keywordseo="Lenovo-Legion-9i" source="Orion">Lenovo Legion 9i</keyword> to help you decide whether you should buy the device or not.</li></ul> Lenovo recently launched the Legion 9i, the latest premium gaming laptop in its Legion lineup. The Legion 9i is aimed at serious gamers looking for a powerful laptop. The laptop is equipped with a powerful 13th-gen Intel Core i9 processor, coupled with up to RTX 4090 graphics. It features a design that will attract a lot of gamers, especially those who like a vibrant design. I have been using the <keyword id="22679264" type="General" weightage="20" keywordseo="lenovo-legion" source="keywords">Lenovo Legion</keyword> 9i gaming laptop with the NVIDIA GeForce RTX 4090 graphics for a few days now, and here is my detailed review of the latest premium gaming laptop from Lenovo. <h2>Lenovo Legion 9I price and availability</h2>The Lenovo Legion 9i is priced at ₹4,49,991 in the country and is available from the Lenovo Online Store, e-commerce platforms and the company’s authorised retailers across the country. It comes in a single Carbon Black colour option. <h2>In the box</h2><ul><li>Lenovo Legion 9i</li><li>Power adapter</li><li>Documentation</li><li>Switchable keycaps</li></ul><h2>Lenovo Legion 9i specifications</h2><table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Specifications </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Display </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">16-inch 3.2K Mini LED </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Refresh rate </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">165Hz </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Processor </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Intel Core i9-13980HX </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">GPU </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">NVIDIA GeForce RTX 4090 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Memory </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">32`GB LPDDR5 6400 MT/s </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Storage </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">1TB PCIe Gen 4 NVMe M.2 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Connectivity </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2 x USB 3.2 Gen 1, USB-C, 2 x Thunderbolt 4, HDMI 2.1, headphone jack, ethernet port </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Audio </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Stereo speakers </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Battery </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">99.9 Wh </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Weight </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.56 kg </td></tr></tbody></table> <h2>Lenovo Legion 9i pros and cons</h2>Pros <ul><li>Performance</li><li>Design</li></ul>Cons <ul><li>Weight</li><li>Price</li></ul><h2><keyword id="23588622" type="General" weightage="20" keywordseo="Lenovo-Legion-9i-design" source="Orion">Lenovo Legion 9i design</keyword></h2>The laptop is on the heavier side at 2.56 kg, but this is expected considering the large display, powerful hardware and battery size. Considering the weight, carrying the laptop everywhere you go might not be as easy, but then again, you are most likely to game at home. The Lenovo Legion 9i is available in a single camo-style Carbon Black colour option. The soft-touch finish ensures that the laptop is protected from fingerprint smudges and dust. While a lot of premium gaming laptops these days are trying to blend in with minimalistic designs, the Legion 9i isn’t imitating this trend. The Legion 9i shouts “gaming laptop” through every aspect of its design. <div type="image" title="Lid" msid="114325808" hostid="261" sizebytes="81142" caption="&amp;lt;p&amp;gt;Lenovo Legion 9i back design&amp;lt;/p&amp;gt;"></div> The Lenovo 9i features a carbon black finish, built using recycled magnesium. The laptop uses a layered stamping process which the company claims makes it stronger and lighter than typical aluminum builds. Interestingly, the company also says that no two laptops will feature the same design as they are built using forged carbon chips. <div type="image" title="Legion logo" msid="114325812" hostid="261" sizebytes="41552" caption="&amp;lt;p&amp;gt;Legion logo at the back&amp;lt;/p&amp;gt;"></div> At the back, the laptop comes with the Legion logo, which comes with RGB lighting. That’s not all, there’s also a large strip at the bottom, that also comes with RGB lighting. The lighting can be controlled using the keyboard or using the company’s Vantage software. A lot of the ports have been placed at the back, giving a clean look on the sides. The bottom is all-black and is made using a magnesium-aluminium blend. <div type="image" title="Keyboard" msid="114325816" hostid="261" sizebytes="80946" caption="&amp;lt;p&amp;gt;Lenovo Legion 9i keyboard&amp;lt;/p&amp;gt;"></div> It comes with an RGB keyboard. The device offers per-key lighting customization, allowing you to customise it based on your preference. <div type="image" title="Ports" msid="114325819" hostid="261" sizebytes="48368" caption="&amp;lt;p&amp;gt;Ports at the back&amp;lt;/p&amp;gt;"></div> Considering the powerful hardware and the intended usage, Lenovo has packed the device with vents. The keyboard has been placed slightly higher, allowing for ample vents on the sides, along with the bottom. Does this keep the laptop cool? This is something we discuss in the performance section. <div type="image" title="PXL_20240928_084207277" msid="114325825" hostid="261" sizebytes="49204" caption="&amp;lt;p&amp;gt;Power button&amp;lt;/p&amp;gt;"></div> The power button at the top of the keyboard comes with a fingerprint sensor integrated into it, allowing you to easily unlock the laptop. <div type="image" title="port" msid="114325829" hostid="261" sizebytes="25878" caption="&amp;lt;p&amp;gt;Ports on the Lenovo Legion 9i&amp;lt;/p&amp;gt;"></div> In terms of ports, the Lenovo Legion 9i comes with two USB 3.2 Gen 1, USB-C, two Thunderbolt 4, HDMI 2.1, headphone jack and an ethernet port. There are ample ports so you don’t have to worry about this. The laptop also comes with a webcam shutter switch. <h2>Display</h2>The <keyword id="20287340" type="General" weightage="20" keywordseo="Lenovo-Legion-9i-features" source="Orion">Lenovo Legion 9i features</keyword> a 16-inch 3.2K Mini LED display with 100% DCI-P3 Colour Gamut, a 165Hz refresh rate and 1200 nits peak brightness. The panel has a resolution of 3200 x 2000 pixels. <div type="image" title="Display 2" msid="114325833" hostid="261" sizebytes="85300" caption="&amp;lt;p&amp;gt;Lenovo Legion 9i display&amp;lt;/p&amp;gt;"></div> The resolution and the high refresh rate on the laptop make it a treat to play on the laptop. The colours look great as it comes with 100% coverage of the DCI-P3 colour gamut. The Mini LED panel ensures excellent visuals with amazing contrast. The laptop’s display comes with support for Nvidia G-Sync, which along with the 165Hz refresh rate offers a great experience while gaming. I played games like Red Dead Redemption 2 and Starfield on the laptop, with the device offering amazing visuals at maximum settings. <h2>Performance</h2>The Lenovo Legion 9i is equipped with the Intel Core i9- 13980HX processor. The laptop is available with 32GB LPDDR5 6400 MHz RAM and 1TB PCIe Gen4 NVMe M.2 SSD. The graphic duties are handled by the NVIDIA GeForce RTX 4090 16GB GDDR6 graphics. I tested the laptop with several games, including games such as Red Dead Redemption 2 and Starfield. Both the games performed well and the laptop was able to handle them without any issues. The laptop was able to handle these games without any issues while playing at maximum settings. Considering the hardware, you will be able to handle everything that you throw at it. The laptop’s cooling technology can keep the device cool during extended gaming sessions so you don’t have to worry about performance throttling. The laptop is equipped with a 99.9 Wh battery and offers a decent battery life. It offers around five hours of battery life but this will significantly come down if you game on it. The laptop offers stereo speakers with audio optimized by HARMAN. While it is always a good idea to use headphones while gaming, the audio from the speakers is also excellent. <h2>Verdict</h2>The Lenovo Legion 9i ticks a lot of the right boxes, including powerful hardware, excellent display, and premium design. It also has a lot of gaming-centric design touches, which shows the effort that went into the device. If you are looking for a premium gaming laptop and don’t mind the hefty price tag, the Legion 9i is an excellent option. Disclaimer: The content on this website is for informational purposes only and should not be construed as a purchasing guide or recommendation. We advise readers to do additional research, including hands-on usage of the device at a retail outlet, before making a decision. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/hp-elitebook-ultra-g1q-review/articleshow/113938512.cms">HP EliteBook Ultra G1q review – powerful hardware in a compact form factor</a> <a href="https://www.businessinsider.in/tech/news/alienware-aw3225qf-32-inch-qd-oled-gaming-monitor-review-for-the-perfect-gaming-experience/articleshow/113404175.cms">Alienware AW3225QF 32-inch QD-OLED gaming monitor review – for the perfect gaming experience</a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-z-fold-6-review/articleshow/112497472.cms">Samsung Galaxy Z Fold 6 review – the complete package</a>

Lenovo Legion 9i review – powerful gaming laptop with a premium design

<cmsannotation type="cmsannotation" annotationid="summary" comment="summary" text="As the onset of the new year beckons us towards new beginnings, Business Insider India invites you to experience our innovations — a showcase of new editorial initiatives, products and brand partnerships from 2022 which have helped leading global companies engage with our select audience. These activities have established the foundation for our unique editorial mission around sustainability, personal finance, and enterprise tech which delivered sharp, incisive and compelling content to our readers. This year, we look forward to collaborating with you on your brand journey and help you emulate the same success that our longstanding partners have achieved.">As the onset of the new year beckons us towards new beginnings, Business Insider India invites you to experience our innovations — a showcase of new editorial initiatives, products and brand partnerships from 2022 which have helped leading global companies engage with our select audience. These activities have established the foundation for our unique editorial mission around sustainability, personal finance, and enterprise tech which delivered sharp, incisive and compelling content to our readers. This year, we look forward to collaborating with you on your brand journey and help you emulate the same success that our longstanding partners have achieved.</cmsannotation> <cmsannotation type="cmsannotation" annotationid="summary" comment="summary" text="Dive in to discover our success stories and drop us a line to harness the very best of Business Insider India’s creative approaches.">Dive in to discover our success stories and drop us a line to harness the very best of Business Insider India’s creative approaches.</cmsannotation> <bulletContentEmbed name="Sustainability Insider" columns="1"><bulletContentHeading name="Sustainability Insider_head"> <div type="image" title="Sustainability Insider" msid="97128329" hostid="261" caption="&amp;lt;p&amp;gt;Sustainability Insider&amp;lt;/p&amp;gt;"></div></columnHeadThumb><keyword id="14107500" type="General" weightage="20" keywordseo="Sustainability-Insider" source="Orion">Sustainability Insider</keyword></columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="Sustainability Insider_body"><bulletContentRow name="Sustainability Insider_1673794911834810"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">2023 and beyond… Environment, Social and Governance (ESG) will take the centre stage. Our ESG focussed programming segment - Sustainability Insider sharpens the focus on people, companies and ideas which are making this world a better place. Sustainability Insider’s marquee event, the <keyword id="9906589" type="General" weightage="20" keywordseo="World-EV-Day" source="Orion">World EV Day</keyword> webinar in September showcased industry veterans and thought leaders through and engaged large audiences across the website and social channels. Read more <a href="https://www.businessinsider.in/sustainability">here</a></bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[right]]></payload></bulletContentEmbed> <bulletContentEmbed name="left_image" columns="1"><bulletContentHeading name="left_image_head"> <div type="image" title="EV_IG (1)" msid="96686566" hostid="261"></div></columnHeadThumb>SUPERCHARGING WORLD EV DAY</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="left_image_body"><bulletContentRow name="left_image_8476256729899678"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Business Insider India September 2022 curated a special episode on the World EV Day. The Virtual panel, shifting Gears; Evaluating the Road to Sustainability featured Dr. Raji Mathi, Director, Automative Research Association of India (ARAI); Anmol Jaggi, CEO, BluSmart Mobility; Suhas Rajkumar, Founder and CEO, Simple Energy; and Anshul Khandelwal, Chief Marketing &amp; Revenue Officer, Ola Group. The group highlighted the challenges and opportunities of fast-tracking EV adoption in India. Watch the feature <a href="https://www.businessinsider.in/sustainability/article/sustainability-forum-shifting-gears-evaluating-the-road-to-sustainable-mobility/articleshow/94248881.cms">here</a></bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[left]]></payload></bulletContentEmbed> <bulletContentEmbed name="left_image" columns="1"><bulletContentHeading name="left_image_head"><div type="image" title="Quiz Image" msid="96687183" hostid="261"></div></columnHeadThumb>PRODUCT INNOVATION INTERACTIVE QUIZ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="left_image_body"><bulletContentRow name="left_image_2671779128491774"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Interactivity came to the fore as Business as Business Insider India launched the interactive quiz, drawing audiences to engage with the platform and test their acumen on all things sustainability. you can also participate in the quiz and see how you stack up when it comes to sustainability. Click <a href="https://www.businessinsider.in/sustainability/news/lok-sabha-approves-energy-conservation-bill-to-accelerate-climate-action-opens-multi-billion-dollar-carbon-market/articleshow/93479684.cms">here</a> to take the quiz</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[left]]></payload></bulletContentEmbed> <bulletContentEmbed name="right_image" columns="1"><bulletContentHeading name="right_image_head"> <div type="image" title="saasscions_roundup" msid="96702847" hostid="261"></div></columnHeadThumb>MARQUEE BRAND INNOVATION VIA INSIDER STODIOS-</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="right_image_body"><bulletContentRow name="right_image_6519875174873057"><bulletContentRowHeading><bulletContentRowHead col="1">SAAS SCIONS FOR AWS</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Business Insider India partnered with AWS to custom create SaaS Scions, a content IP six-part series featuring visionaries in the SaaS space who have catalysed the SaaS domain globally. The series features the country's best known SaaS founders in conversation with AWS' leaders and shines a spotlight on India's growth story while capturing the thinking and vision of India's SaaS scions. Featured guests include Girish Mathrubootham, Jay Vijayan, Sandeep Gupta and Beerud Sheth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[right]]></payload></bulletContentEmbed> <bulletContentEmbed name="Money Insider | Season 2 | COMING SOON on Business Insider" columns="1"><bulletContentHeading name="Money Insider | Season 2 | COMING SOON on Business Insider_head"> <div type="image" title="Money Insider" msid="97127935" hostid="261" caption="&amp;lt;p&amp;gt;&amp;lt;sup&amp;gt;&amp;lt;/sup&amp;gt;Money Insider&amp;lt;/p&amp;gt;"></div></columnHeadThumb>Money Insider | Season 2 | COMING SOON on Business Insider</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="Money Insider | Season 2 | COMING SOON on Business Insider_body"><bulletContentRow name="Money Insider | Season 2 | COMING SOON on Business Insider_8003104820832338"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The best of financial insights from the country’s most creative voices! Business Insider India’s Money Insider brings together the country’s leading ‘Fin-fluencers’ who are heralding a new beginning in the world of financial literacy. Catch insights, bust myths, share a chuckle as you learn more about investing, insurance, home-buying, credit cards, planning taxes and all things personal finance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[left]]></payload></bulletContentEmbed> <bulletContentEmbed name="Decoding Season 1’s performance success" columns="1"><bulletContentHeading name="Decoding Season 1’s performance success_head"> <div type="image" title="Decoding Season 1’s performance success" msid="97128114" hostid="261" caption="&amp;lt;p&amp;gt;Decoding Season 1&amp;#8217;s performance success&amp;lt;/p&amp;gt;"></div></columnHeadThumb>Decoding Season 1’s performance success</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="Decoding Season 1’s performance success_body"><bulletContentRow name="Decoding Season 1’s performance success_0072309969741672"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Money Insider tapped right into the current trend of financial literacy among Millennials and GenZ. It approached influencers such as Mandeep Gill, Raj Shamani, Ashna Tolkar, Neha Nagar, Shashank Udapa and Abhiraj &amp; Niyati to curate concise, crisp and educational content to fit in perfectly with Instagram's current demand for extensive information quickly. With a mix of these strategies, Money Insider hit over 2+ million views on Instagram and will be back soon to help you take control of your personal finances and make smart money decisions.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[right]]></payload></bulletContentEmbed> <bulletContentEmbed name="Partner with Us" columns="1"><bulletContentHeading name="Partner with Us_head"> <div type="image" title="Partner with Us" msid="97128159" hostid="261" caption="&amp;lt;p&amp;gt;Partner with Us&amp;lt;/p&amp;gt;"></div></columnHeadThumb>Partner with Us</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="Partner with Us_body"><bulletContentRow name="Partner with Us_3017289699399519"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Thank you for joining us on this overview of Business Insider India innovations. We are proud of our content teams and their diverse expertise of the Insider Studios’ creative leads in building bespoke content for our partners. And this new year, we welcome you to explore our range of offerings to help you grow your business. You can reach us at: <a href="mailto:advertise@businessinsider.in">advertise@businessinsider.in</a>. We wish you the very best as you step into 2023.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[right]]></payload></bulletContentEmbed>

Boost your brand with Business Insider India

Have you ever switched on your television and scrolled through the sea of content before giving up to simply stare aimlessly at the screen? Been there, done that. With new movies and shows coming in droves every week and some beloved oldies resurfacing on <keyword id="19936815" type="General" weightage="20" keywordseo="OTT-platforms" source="keywords">OTT platforms</keyword>, one might feel spoilt for choices. However, one may just as easily feel overwhelmed with the sheer quantity, making it hard to find that one show with the oomph we’re looking for. And so, we bring to you five new shows on Netflix that were released in May 2024 across different genres that may appeal to a range of audiences. <cmsannotation type="cmsannotation" annotationid="Bridgerton Season 3" comment="subhead" text="Bridgerton Season 3"><keyword id="19916279" type="General" weightage="20" keywordseo="Bridgerton-Season-3" source="keywords">Bridgerton Season 3</keyword> </cmsannotation>Few people know what it is to be patient the way Bridgerton fans do. Over two years after the second season’s release, the highly anticipated Season 3 of Bridgerton is finally here, ready to whisk you back into the world of steamy Regency romance, gossip, and grand balls. As for whether it’s worth watching, the general consensus seems to be yes. Nicola Coughlan steals the spotlight as Penelope Featherington as she navigates the treacherous transition from wilting wallflower to society darling. So if you have a historical drama itch by any chance, Bridgerton will do a wonderful job of scratching it. With only the first four episodes of the new season out so far, the show has garnered an IMDb rating of 7.4/10, 83% on Rotten Tomatoes and 4/5 stars on Common Sense Media. <cmsannotation type="cmsannotation" annotationid="Baby Reindeer" comment="subhead" text="Baby Reindeer"><keyword id="21762646" type="General" weightage="20" keywordseo="Baby-Reindeer" source="keywords">Baby Reindeer</keyword> </cmsannotation>Don't be fooled by the initial comedic vibes. Baby Reindeer, the new seven-part drama created by and starring comedian Richard Gadd, is a gut punch disguised as a dark comedy. Gadd, who plays Donny, dives headfirst into his own harrowing real-life experience in this series. Enter Martha, a seemingly vulnerable woman who becomes fixated on Donny, developing a relentless stalking campaign that creates a suffocating atmosphere. But Baby Reindeer is more than just a stalker thriller. As the series progresses, it delves deep into the traumas that shape both Donny and Martha, leaving a lasting impact that will stay with you long after the credits roll. However, if you're seeking a lighthearted watch, Baby Reindeer might not be your cup of tea. The show boasts a 7.9/10 on IMDb and 98% on Rotten Tomatoes! <cmsannotation type="cmsannotation" annotationid="Heeramandi: The Diamond Bazaar" comment="subhead" text="Heeramandi: The Diamond Bazaar"><keyword id="20415021" type="General" weightage="20" keywordseo="Heeramandi-The-Diamond-Bazaar" source="keywords">Heeramandi: The Diamond Bazaar</keyword> </cmsannotation>Diamonds may not be the only things sparkling this season! Another period drama that’s been on everybody’s tongue is Heermamandi. Set in pre-independence era India, this Sanjay Leela Bhansali magnum opus features the lives of tawaifs — Lahore’s courtesans. Far from just skilled entertainers, these tawaifs wielded great power and influence, something that the lead actors Manisha Koirala, Sonakshi Sinha and Aditi Rao Hydari among others brought to life pretty convincingly. While critics do believe that the storyline was lacking and the pacing was rather slow, the show is certainly worth a watch if only for all the noteworthy performances and the sheer grandeur of the sets. Expect romance, intrigue and quite a bit of betrayal. Heermanadi has gotten an IMDb rating of 6.5/10 and 45% on Rotten Tomatoes. <cmsannotation type="cmsannotation" annotationid="3 Body Problem" comment="subhead" text="3 Body Problem"><keyword id="21076420" type="General" weightage="20" keywordseo="3-Body-Problem" source="keywords">3 Body Problem</keyword> </cmsannotation>Looking for a mind-bending journey that transcends the boundaries of our world? The Netflix original 3 Body Problem, a genius series from the genius creators David Benioff, DB Weiss (from Game of Thrones) and Alexander Woo (True Blood), might be it for you. The sci-fi show throws humanity headfirst into a chaotic dance with an alien civilisation from a three-sun system, where their very existence is a constant struggle for survival. This gripping narrative explores not just the challenges of first contact, but also the deep societal divisions that erupt when faced with an existential threat. Prepare to be challenged, surprised, and captivated by the massive scale and ingenuity of Cixin Liu's visionary tale. Already renewed for a second season, 3 Body Problem has an IMDb rating of 7.5/10 and Rotten Tomatoes score of 79%. <cmsannotation type="cmsannotation" annotationid="Bodkin" comment="subhead" text="Bodkin"><keyword id="21186040" type="General" weightage="20" keywordseo="Bodkin" source="keywords">Bodkin</keyword> </cmsannotation>A journalist, a researcher and a podcaster set out to a quaint little Irish town called Bodkin in hopes of turning a decades-old mystery into a podcast. While Bodkin lures you in with its cozy vibe and seemingly friendly townsmen, it soon becomes apparent that the dark comedy is more interested in going the chaotic route. The podcasting trio uncovers a web of secrets and hidden threats that lurk beneath the town's picturesque facade. With equal parts humor and suspense, Bodkin promises a captivating journey that will keep you guessing until the very end. If you’re looking to embark on a wild ride filled with unforgettable characters, shocking twists, and a whole lotta Irish charm, you might want to give this show (which was actually produced by the Obamas) a chance. Bodkin got 7/10 on IMDb and 71% on Rotten Tomatoes. Honourable mention: <keyword id="20215793" type="General" weightage="20" keywordseo="Demon-Slayer" source="keywords">Demon Slayer</keyword> is back with its fifth season and the first two episodes are already out. The show has adopted the Hashira Training arc and is gearing up to be very exciting. However, with just one episode coming out every week, binging might not be an option.

Netflix watchlist May 2024: Here are our top 5 picks to help you keep up with all the memes and trends

<ul><li>Viewers connect with characters who are becoming increasingly stronger than them following a story.</li><li>Today, there is more affinity towards characters and how they evolve and grow and be a part of a story that viewers follow instead.</li><li><keyword id="9948836" type="General" weightage="20" keywordseo="simran-hoon" source="Orion">Simran Hoon</keyword>, CEO, <keyword id="6063565" type="General" weightage="20" keywordseo="the-q" source="Orion">The Q</keyword> writes how the content consumption patterns are changing in the media landscape and why consumers are demanding better stories.</li></ul>For 210mn TV viewing households in India, television continues to be a medium of entertainment and also a source of credible news and information. Historically, <keyword id="905070" type="General" weightage="20" keywordseo="hindi-gecs" source="Orion">Hindi GECs</keyword> have built themselves on content that circles around family drama, mythology, the supernatural, crime fiction and reality entertainment. A strong robust content supply chain ensured that viewers consumed what was on offer. However, with a wide range of content becoming increasingly available on demand at a competitive price, viewers becoming more aware, and the impact of COVID-19, viewers now hold the power to command and demand for content as per their wants and preferences. Viewers globally are thirsting for content that is inclusive, unique, fresh in format, relevant and relatable. They want to consume content that is a reflection of the outside world; a reflection of their lives. And while there will always be an audience for family dramas and soaps that run on TV for decades, there already is a visible shift in consumption and viewership patterns wherein viewers are looking for more from Hindi GECs. Following are a few trends that showcase change in consumption patterns and viewers’ appetite to experiment and taste new formats and mediums: Characters over stories Viewers connect with characters who are becoming increasingly stronger than them following a story. Today, there is more affinity towards characters and how they evolve and grow and be a part of a story that viewers follow instead. Viewers have learned to root for a particular character as opposed to how they would want to see a story unfold. For instance, chronicles of historic figures win over viewers' interest because of the character and how they evolved. It is a journey of a character that a viewer now follows and sometimes even lives. So characters have become dinner table conversations over the story. Short format content The pandemic changed consumption patterns and altered preferences. Short form content, the likes of sketch comedies, et al are formats that one, including marketers and broadcasters’ would perceive to be digital friendly only. However, short format shows curated from the digital ecosystem with digital talent have been fast selling even on TV. Short episodic shows have great stickiness with viewers given how labile viewer attention span is. Animation on a Hindi GEC Globally, animated motion graphics targeting an older set of audience are at peak popularity; but would one dare to even think of how such content would be received on a Hindi GEC if offered to a non-kid audience demographic? Typically, <keyword id="62876" type="General" weightage="20" keywordseo="indian-television" source="Orion">Indian television</keyword> hasn’t been a witness to animated motion work stories and the lockdown was indeed a great period for this litmus test given that shoots had to be paused. Although generalized as content for kids, shows like Akbar Birbal, Vikram Betal, Panchatantra stories in their animated form received great success indicating that the Indian viewer is more than ready for animated content. Well-timed content Relevant well-timed content received its due credit over the last couple of years owing to the pandemic. The demand for spiritual and mytho content spiked during the early phase of the lockdown. Viewers were looking for content that was reassuring in the most uncertain period. This was followed by a surge in consumption of light-hearted and humorous content as it proved to be an escape route for an audience that was stuck indoors. Essentially, there is always a market for well-timed purposeful content irrespective of its genre. For instance, Pani Puri was one of the most searched recipes in India during April 2020 according to Google. Diversification of content with new formats, unexplored genres, etc. are crucial in ensuring viewer loyalty and love. The success for a Hindi GEC is no longer defined by how long a show airs on television today or who is the face of a show. Viewers have evolved and are upbeat and acceptable of content with fresh faces, stories and story-telling formats. As programming teams are faced with new age challenges, breaking away from stereotypical benchmarks is a need of the hour.

India's General Entertainment Channel's story moving on from soaps and dramas

Indian workers persist in expecting higher salaries to offset escalating living expenses. Also, to feel valued for their contributions and <keyword id="19986702" type="General" weightage="100" keywordseo="flexibility" source="keywords">flexibility</keyword> remains a pressing concern for most employees, says a recent report. According to recruitment firm <keyword id="20450097" type="General" weightage="20" keywordseo="Michael-Page-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Michael Page India" meta.hostid="153" meta.entityid="Michael Page India">Michael Page India</keyword>'s Talent Trends 2024 report, flexibility has become a major point of contention in most parts of India as employers grapple with implementing <keyword id="22109728" type="General" weightage="20" keywordseo="hybrid-working-models" source="keywords">hybrid working models</keyword> and policies that meet both business needs and employee preferences. At a time when a whopping 94% of respondents in India are open to exploring different roles in 2024, employers must look beyond competitive salaries and address broader aspects such as flexibility, <keyword id="20051946" type="General" weightage="20" keywordseo="diversity" source="keywords">diversity</keyword>, <keyword id="20046237" type="General" weightage="20" keywordseo="equity" source="keywords">equity</keyword>, and inclusion (DE&amp;I), and positive workplace culture to effectively attract and retain top talent, the report said. "A successful recruitment strategy needs to go beyond merely offering competitive salaries. It should prioritise cultivating a robust company culture, providing flexibility, and addressing diversity, equity, and inclusion (DE&amp;I) initiatives to effectively attract and retain top talent," Ankit Agarwala, Managing Director of Michael Page India, said. The report titled "The Expectation Gap" covered responses from approximately 50,000 skilled white-collar professionals across 37 countries, including over 3,000 individuals from India. According to the report, India leads APAC in reporting <keyword id="19975932" type="General" weightage="20" keywordseo="workplace-discrimination" source="keywords">workplace discrimination</keyword>, with 47% of employees reporting workplace discrimination, higher than the APAC average of 31%. However, 45% of the workforce still faces barriers in formally reporting such incidents. Globally, 28% of organisations report similar retention challenges, indicating a heightened pressure on Indian companies. To maintain high levels of job satisfaction among all age groups, organisations must understand and address the distinct priorities of each generation, from Baby Boomers to Gen Z, the report said. Among various sectors, 26% of Indian employers report <keyword id="22109727" type="General" weightage="20" keywordseo="recruitment-challenges" source="keywords">recruitment challenges</keyword>, while 25% face difficulties in retention. Meanwhile, 31% of organisations in the Indian healthcare sector experience recruitment challenges, and 30% struggle with retention. The fast-moving consumer goods (FMCG) sector in India reports the highest retention issues, with 54% of companies indicating difficulties in keeping their talent. "The rise of e-commerce and shifting consumer preferences are prompting FMCG companies to adapt quickly, leading to high demand for professionals with expertise in digital marketing, supply chain management, and consumer insights," the report noted.

Flexibility, salary key jobseeker parameters for new roles in India: Report

<ul><li>In today’s episode of <keyword id="11984359" type="General" weightage="20" keywordseo="influencer-adda" source="Orion">Influencer Adda</keyword>, we will be talking to <keyword id="13382442" type="General" weightage="20" keywordseo="shlok-shrivastava" source="Orion">Shlok Shrivastava</keyword> aka <keyword id="13382443" type="General" weightage="20" keywordseo="tech-burner" source="Orion">Tech Burner</keyword> about content consumption patterns in India, his new brand launches and changes in the influencer marketing landscape.</li><li>He shares his secret to achieving 8.3 million subscribers on YouTube and shares advice for young and aspiring YouTubers.</li></ul>In an attempt to make technology simpler and more accessible for internet users, Digital Content <keyword id="13382444" type="General" weightage="20" keywordseo="creator-shlok-shrivastava" source="Orion">Creator Shlok Shrivastava</keyword> started his YouTube page ‘Tech Burner’ in 2014. He wanted to become a designer but the world of technology fascinated him. Today, he boasts a subscriber base of more than 8.3 million for his YouTube channel and over 1.5 million followers on Instagram. “I started making videos from my father’s laptop, they were not good quality videos but they offered good value to my viewers,” says Shlok. Since the beginning of his career, Shlok didn’t worry about the ever-changing social media algorithm or his production quality. He focused on offering valuable content to his audience instead. One Google search on ‘social media algorithm’ and you would find at least 100 articles on how influencers can crack Instagram or YouTube’s ever-changing algorithm. However, Shlok doesn’t base his content on Instagram trends or popular YouTube formats, he hears what his audience has to say about his content. When asked what worked for him, Shlok says, “People think my page is popular because of my jokes or style of speaking but I think anyone can tell jokes and people phase out of it, so it doesn’t map out in the long-term. A lot of other people can make better jokes or better quality videos [than me], but one thing that we constantly deliver is ‘value.’ We give value to them and they give value to us through their feedback. Algorithms are made keeping this audience in mind, we also make our content keeping them at the core. Be it podcasts or short-form content, we strive to provide what the audience looks for. We keep a close eye on our data and keep evolving with it.” He says that the audience also likes seeing someone grow in their career and take the industry forward. Content patterns and trends To evolve with changing times, stay relevant and connect with his fans, Shlok gradually started realising the importance of listening to his audience. He started offering shorter videos, added humour to his technical content and made videos in Hindi. “As the audience expanded and new groups of people started watching my videos, we went from making very technical videos in English to fun, light-hearted and entertaining content in Hindi.” With this transition, his audience changed and what drove this change is the ever-decreasing attention span of internet users. It wasn’t just a language switch, Shlok says. He started creating content for a diverse set of audiences across demographics and income groups. He feels that content creators who have no language barriers like <keyword id="11968137" type="General" weightage="20" keywordseo="khaby-lame" source="Orion">Khaby Lame</keyword>, will be the game-changers in the influencer marketing landscape. “Influencers like Khaby have no distribution limits, they can cater to a Tamilian or Marathi-speaking driver. Content creators who cross boundaries of countries, ethnicity and languages -- those are going to be big in 2022. It is untapped space right now but offers a huge potential,” opines Shlok. Shlok’s focus area for this year is pretty simple. “We will take very complex technology and break it for our viewers in a fun and engaging way. And this is not going to change for the next 20-30 years.” For Shlok, the audience comes first and he has the same advice to offer to young content creators. “Your followers count or subscribers can confuse you. Stay close to your audience and really understand them. Your numbers might increase, platforms will come and go, and algorithms will change every day and the only thing that doesn’t change is your audience. If you are following your audience, you are headed in the right direction.” He further spoke to us about his experience of working with brands, changing influencer marketing landscape, new brand launches and a lot more. <div type="Video" msid="90207206" hostid="261" title="Here’s why Tech Burner never bases his content on algorithms or current trends" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=90207206"></div>

Here’s why Tech Burner never bases his content on algorithms or current trends

<ul><li>The pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were temporary, there are many that will perhaps become permanent.</li><li>People discovered the many conveniences of <keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword> platforms during the last 2 years and the sector is only expected to grow from here.</li><li>Baskar Subramanian, Co-founder and CEO, <keyword id="751982" type="General" weightage="20" keywordseo="Amagi" source="Orion">Amagi</keyword> writes why OTT is getting consumer love and why the streaming media is here to stay. </li></ul>The pandemic and the subsequent lockdowns completely transformed our entertainment experience. From 'Let's go for a good movie', we moved to 'What should we watch on <keyword id="128682" type="General" weightage="20" keywordseo="netflix" source="Orion">Netflix</keyword>?'. Movie premiers and live sporting events like IPL and others have moved to OTT. For example, Netflix released the Kangana Ranaut starrer Thalaivi and Zee5 released Bob Biswas starring Amitabh Bachchan exclusively on OTT platforms. Homegrown web series like The Family Man, Sacred Games, Aarya, Special Ops, Aashram, Mirzapur and more undoubtedly elevated the popularity of OTT platforms among the tech-savvy millennials and Gen Z population who had embraced OTT over Cable TV or DTH subscriptions even before the onset of the pandemic. Post the pandemic, however, the trend has only increased, fuelled by the many conveniences that OTT offers over traditional broadcast. With streaming TV, the fight for the remote is laid to rest. Every person in a household can watch their favorite shows on their personal devices. Content can be viewed even while travelling, and consumers are spoilt for choice with languages, content variety, and on-demand viewing. Consumers have made their preferences clear - more people are cutting the cord, shifting from paid TV subscriptions to internet-based streaming services. Boston Consulting Group predicts that the OTT content market is at an inflection point in India and is likely to reach a market size of $5 billion by 2023. From just two OTT platform providers in 2012 to about 40 players at present, the OTT revolution has come a long way in India. Estimates from Phando Corp suggest that monthly active users (MAUs) for India’s OTT video sector have grown at a blistering rate of 300% since 2019 to reach 680 million in 2021, with rural and tier 2 &amp; 3 cities consumption reaching an 80% share. West Versus India Several factors including the widespread availability of broadband infrastructure, the ubiquity of mobile phones and other connected portable devices, and quest for personalised experiences have spurred the adoption of OTT consumption in the Western world. At the same time, technology investments, the emergence of new apps, features, and independent platforms for OTT content have also been growth drivers. Tech companies such as Amazon, Facebook, Apple, YouTube, connected device providers such as Samsung, Xiaomi, LG, and studios such Disney, MGM, Paramount, Sony are among the major corporations who have entered the OTT space, giving a plethora of programming choices to the consumers in the West. The growth in OTT platforms combined with the subsequent content boom has seen vernacular content from different regions gaining international popularity. South Korean dystopian drama broke all records by becoming the most watched content on Netflix by netizens around the world. Similarly, Indian dramas such as Sacred Games and Delhi Crime were viewed and enjoyed by a global audience. As a result, all eyes are now firmly set on opportunities in emerging economies, specifically in the Indian subcontinent, with major players from the west entering the foray with attractive subscription offers, and diverse content catalogues. Some have chosen to collaborate with or acquire local brands to establish a firmer foothold in the region. For example, with the launch of Disney Plus in the US back in 2019, the streaming service promptly expanded to many other countries, including India. However, instead of getting a dedicated app for Indian users, the company acquired the Hotstar streaming platform and soon rebranded to Disney+ Hotstar. The coming together of Disney and Star TV Network (20th Century Fox) attracted tens of millions of subscribers in India and provided them access to a premium catalogue of content from Disney and Star TV. One of the challenges in India is the ability to monetize online content. Research suggests that the Advertising-led Video on Demand (AVOD) model is far more popular than Subscription-led video on demand (SVOD) models given the reluctance of viewers in India to pay for online content. While about 60% of total video viewing in India happens on YouTube, Netflix has 40 Mn monthly active users. Disney Plus Hotstar too has reached the critical mass with its freemium model, well-supported by relevant collaborations, such as sports (read cricket), which drives volume. Also, a KPMG study reveals that, unlike the West, only 10% of viewers access OTT platforms for watching original content. Rather, OTT is used primarily for the convenience of anytime and personal viewing of movies, music, sports or to catch-up with TV content. Driving OTT Growth in India As a country with a population of 1.23 billion, India is the next big market for OTT platforms. Some of the growth drivers for OTT players in India, based on the precedent from the West include: ● Investments in Content Video streaming services are expected to spend around ₹1,920 crore to create original content for India in 2021, driven in part by the sharp rise in audiences during the 2020 lockdown. The platforms will further increase spends, including on sports, to ₹30,000 crore, during 2021-25, according to the latest FICCI-EY media and entertainment industry report. Around 500 original titles are likely to be released in 2021 across platforms, as opposed to 385 titles in 2019 and 220 in 2020. The investment in original content makes sense given that viewers are learning to pay for the content they consume, especially original content. In 2020, 29 million subscribers paid for 53 million OTT video subscriptions (not counting subscriptions bundled along with data plans), a figure that is estimated to increase to 39 million subscribers for 71 million subscriptions in 2021. Netflix has more than 40 originals scheduled for 2021 and is expanding its slate by nearly three times compared to 2020. Amazon Prime Video has 50 local originals in various stages of development and 30 in various stages of production. Demand for original content will likely double by 2023 compared to 2019 levels. ● Content – the New Battlefield for Viewers Increasing number of consumers from tier-2 and tier-3 cities have spurred the production of regional content. Alt Balaji has seen a change after the pandemic. Before the pandemic, the top 8 cities in India contributed to 70% of their total audience; post-April 2020, 60% of the traffic is from other tier-2 and tier-3 cities. Old favourite shows are being re-aired on OTT platforms, while investments in new content production continue. Recently Amazon announced the acquisition of MGM, for $8.45 billion, giving it access to MGM’s library of 4000 film titles and 17,000 TV shows. We have witnessed the emergence of a wide variety of content including Indian content since India has a diverse market with over a dozen languages that are widely spoken across the country. OTT players are shifting their focus towards localisation of their platforms, to be able to connect with the Indian users, be it in terms of regional languages, geography and user experience etc. India already has about 40 OTT players and 10 music streaming apps in existence catering to various entertainment and media demands. This has opened the doors for OTT platforms to promote regional and hyperlocal content. In fact, a leading OTT player recently released 11 shows during the lockdown- all locally curated shows. The share of regional language consumption on OTT platforms is expected to cross 50% of total time spent by 2025, easing past Hindi at 45%. ● Government Regulations The Ministry of Information and Broadcasting (MIB) has, in the past year, stressed the need for some form of regulation of OTT Platforms to streamline the sector. In this regard, the MIB recently notified the Information Technology (Guidelines for Intermediaries and Digital Media Ethics Code) Rules 2021. The new rules require OTT platforms to set up a robust three-tier grievance redressal mechanism. The first level will comprise regulation by the OTT Platform itself through a grievance officer. The second level will be an institutional self-regulatory body formed by publishers of content and their associations. This self-regulatory body will comprise industry experts headed by a retired Supreme Court/ High Court judge /eminent personality in the relevant field. At the third level is an inter-department committee constituted by the MIB that will provide oversight and hear appeals for decisions taken at level two or if a complaint is referred to the inter-department committee by MIB. Regulation might help improve the quality of content in the future. ● The Future of OTT - New Applications and Content Innovations There is no doubt that the future of <keyword id="6357922" type="General" weightage="20" keywordseo="television" source="Orion">television</keyword> is OTT, and the industry is at a nascent stage. Content is the force that defines the direction of evolution in the industry. New applications such as learning, education and fitness are being explored. Pricewaterhouse Coopers reported that in 2018, more than 40% of new internet users in the world were children. Edtech platforms like Byjus and Unacademy use the OTT streaming approach for education. Similarly, possible applications for learning management in corporations are being explored. While fitness was never considered an activity that could be done remotely, the pandemic saw this notion change. According to a Bobble.AI report, besides video conferencing apps and websites, fitness applications such as Lose Weight, Cure.fit, recorded a 104.53% rise in daily active users. Video streaming platforms are also creating content to cater to this trend. Disney+ Hotstar has partnered with Brilliant Wellness, to introduce content from its fitness experts, yoga, and spiritual gurus. -- India’s large population and relatively young age demographics make the business environment dynamic and interesting. Digital savvy young consumers in India are spread over a wide geography and have a vast range of preferences, languages and appreciate multi-cultural entertainment. As content and technology come together to create a solution that caters to this unique business environment, OTT and streaming media are here to stay.

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