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1 min read

YouTube launches shopping affiliate programme in India; teams up with Flipkart, Myntra

This program aims to deepen creator-audience connections and diversify revenue streams with product…

PTI   


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3 mins read

YouTube gets generative AI superpowers with new features, will suggest video titles to content creators and more

YouTube has introduced several AI-powered tools to enhance content creation. These include DeepMind…

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1 min read

OnlyFans users spent $6.6 billion on creators in 2023 as more fans signed up to pay for content and messages

OnlyFans' parent company, Fenix International, posted $1.3 billion in revenue for 2023, reflecting …

Jyoti Mann   


Business Insider Latest Story Image
3 mins read

Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators

Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.

Lucia Moses   


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2 mins read

Jellysmack is laying off staff as it scales back its creator program

Jellysmack, a prominent creator-economy startup backed by SoftBank, is undergoing a reorganization …

Sydney Bradley,Amanda Perelli…   


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9 mins read

A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators

Bree Rose, a popular travel influencer, said she thinks social media favors trend-driven content an…

Kelsey Vlamis   


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2 mins read

TikTok's next big move: Helping creators launch product lines by connecting them with suppliers

TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Sh…

Dan Whateley   


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3 mins read

MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen

Experts suggest this could signal a trend where influencers seek more control over their brand and …

Lindsay Dodgson   


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4 mins read

The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs

Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…

Dan Whateley,Sydney Bradley   


Business Insider Latest Story Image
4 mins read

A TikTok creator doubled her income with a 50-part post about her husband. She keeps her day job for stability.

Reesa Tessa's TikTok series "Who TF Did I Marry" was a viral success, making her famous overnight. …

Julia Pugachevsky   


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8 mins read

Beauty YouTube creators turned TikTok into QVC

Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…

Amanda Krause   


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7 mins read

YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A

YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…

Peter Kafka   


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5 mins read

BenQ PD3225U review – a premium 4K monitor for creators

BenQ is a popular name when it comes to monitors, be it for creators or for gaming, there’s somethi…

Business Insider Latest Story Image
3 mins read

Frontier Content: How to survive online in the age of AI

Vercel CEO Guillermo Rauch says 'frontier content' can help website owners survive amidst the rise …

Alistair Barr   


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3 mins read

A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up

Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…

Shriya Bhattacharya   


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3 mins read

Snapchat unveils new features to recruit more creators and land them paid brand deals

Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…

Shriya Bhattacharya   


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7 mins read

Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy

Tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent, and …

Amanda Perelli   


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4 mins read

Madison Hoff   


Business Insider Latest Story Image
3 mins read

Telegram under scrutiny: 7 alleged illegal activities linked to the popular messaging app

The recent arrest of Telegram CEO, Pavel Durov, has sparked international debates about the role of…

Business Insider Latest Story Image
3 mins read

OpenAI is finally buying rights from major publishing companies! But, what’s the future of journalism?

Major publishers like Condé Nast, The Atlantic, and News Corp are partnering with AI firm OpenAI to…