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3 mins read
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
1 min read
YouTube launches shopping affiliate programme in India; teams up with Flipkart, Myntra
This program aims to deepen creator-audience connections and diversify revenue streams with product…
PTI
2 mins read
YouTube unveils year-end trends, here is what India watched in 2024
YouTube's 2024 trends in India showcased a blend of sports, culture, and entertainment. Cricket, t…
3 mins read
YouTube gets generative AI superpowers with new features, will suggest video titles to content creators and more
YouTube has introduced several AI-powered tools to enhance content creation. These include DeepMind…
1 min read
OnlyFans users spent $6.6 billion on creators in 2023 as more fans signed up to pay for content and messages
OnlyFans' parent company, Fenix International, posted $1.3 billion in revenue for 2023, reflecting …
Jyoti Mann
2 mins read
Spotify takes aim at YouTube with a new revenue-sharing program for creators
Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and intro…
Amanda Perelli,Dan Whateley
3 mins read
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
9 mins read
A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators
Bree Rose, a popular travel influencer, said she thinks social media favors trend-driven content an…
Kelsey Vlamis
2 mins read
Jellysmack is laying off staff as it scales back its creator program
Jellysmack, a prominent creator-economy startup backed by SoftBank, is undergoing a reorganization …
Sydney Bradley,Amanda Perelli…
3 mins read
Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.
Lucia Moses
4 mins read
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
2 mins read
TikTok's next big move: Helping creators launch product lines by connecting them with suppliers
TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Sh…
Dan Whateley
8 mins read
Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
7 mins read
YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…
Peter Kafka
3 mins read
Frontier Content: How to survive online in the age of AI
Vercel CEO Guillermo Rauch says 'frontier content' can help website owners survive amidst the rise …
Alistair Barr
5 mins read
BenQ PD3225U review – a premium 4K monitor for creators
BenQ is a popular name when it comes to monitors, be it for creators or for gaming, there’s somethi…
4 mins read
A Gen Zer quit a corporate job paying $94,000 to become a reseller and content creator: 'It's not somewhere I wanted to be for the next 40 years of my life'
Amber Smith quit a tech job in favor of her flexible side hustles. She no longer has to stress over…
Madison Hoff
4 mins read
A TikTok creator doubled her income with a 50-part post about her husband. She keeps her day job for stability.
Reesa Tessa's TikTok series "Who TF Did I Marry" was a viral success, making her famous overnight. …
Julia Pugachevsky
4 mins read
Even MrBeast doesn't think everyone is cut out to be a content creator
Jimmy Donaldson, AKA MrBeast, said people shouldn't drop out of school or quit their jobs to become…
Lindsay Dodgson
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…