YouGov’s Diwali Spending Index shows a higher buying propensity than last year

Economic sentiment is looking buoyant with ~64% of the respondents expecting the Sensex to cross 60…

Overall consumer sentiment rises by 1 point in October over last month

Consumers are healing now and moving towards a new normal.

The challenge here would be not to look "opportunistic" and leverage the current explosive situa…

The market is opening gradually and brands are rushing to address the pent-up demand

Non-metro market recovery is excepted to be faster than metro recovery.

People working from home are buying products like washing machine and dishwashers

On the international front, respondents expressed hesitation when it comes to travel.

Overall household spending has increased for 63% of families which reflects a 7% increase from the …

Campaigns that shone brightest this Diwali

In fact, the overall score on the future expectations index, which measures respondents’ optimis…

27% watch any of the OTTs, 73% still not an OTT viewer

WhatsApp voted as the most frequented app (view of 31%), followed by Facebook (26%) and YouTube (21…

WhatsApp and Facebook are the most used social media/ messenger platforms