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50% consumers are likely to increase their festive spends this year: Report
This festive season will require marketers to re-think their media strategies in order to be succes…
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
Reveals deeper insights on the evolving shopping patterns this year among the Bargain Hunters, Cate…
Despite excitement among the public for Diwali this year, the consumer sentiment is yet to match the pre-pandemic times: YouGov Report
YouGov’s Diwali Spending Index shows a higher buying propensity than last year
Overall consumer sentiment up by 5.5 points compared to July, signaling a cautious but steady improvement due to festive season: Report
Economic sentiment is looking buoyant with ~64% of the respondents expecting the Sensex to cross 60…
Festive Marketing: Brands are optimistic that improving consumer sentiments will help them bounce back and bring in profitability
With Ganesh Chaturthi around the corner, we speak to a few brands on how they are preparing for the…
Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
The sellers are very bullish on this year’s sales and are looking to recover the losses suffered du…
Nepa's latest survey reveals 30% people see themselves spending more on gifts this festive season as compared to last year
Nepa's survey shows that there has been an increase in demand for gift options with health and well…
Stay healthy with these detox drinks during the festive season
Stay healthy with these detox drinks during the festive season
Hope shines the brightest in Diwali advertising campaigns this year
Campaigns that shone brightest this Diwali
A lot of hope rests on the festive season this year, but will it bring cheer?
With a steady monsoon and plump harvest so far, experts are hopeful that the festive season will br…
What the Indian festive market will look like in COVID-19
How does a brand place itself in the festive scenario with an effective festive marketing plan amid…
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Cautious optimism continues to thrive in the advertising industry
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
Local businesses to win big as consumers wake up to the advantages of shopping locally: Shopify report
Consumer sentiment confirms that the online shopping boom is here to stay
This year's festive sale in India expected to reach Rs 7.9 billion, a 3X growth over 2020: Report
Growth in gifting products, Jewellery, and IT Softwares categories will open up new monetization op…