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3 mins read

50% consumers are likely to increase their festive spends this year: Report

This festive season will require marketers to re-think their media strategies in order to be succes…

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2 mins read

Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report

Reveals deeper insights on the evolving shopping patterns this year among the Bargain Hunters, Cate…

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10 mins read

Overall consumer sentiment up by 5.5 points compared to July, signaling a cautious but steady improvement due to festive season: Report

Economic sentiment is looking buoyant with ~64% of the respondents expecting the Sensex to cross 60…

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8 mins read

Festive Marketing: Brands are optimistic that improving consumer sentiments will help them bounce back and bring in profitability

With Ganesh Chaturthi around the corner, we speak to a few brands on how they are preparing for the…

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2 mins read

Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer

The sellers are very bullish on this year’s sales and are looking to recover the losses suffered du…

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4 mins read

Nepa's latest survey reveals 30% people see themselves spending more on gifts this festive season as compared to last year

Nepa's survey shows that there has been an increase in demand for gift options with health and well…

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1 min read

Stay healthy with these detox drinks during the festive season

Stay healthy with these detox drinks during the festive season

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6 mins read

A lot of hope rests on the festive season this year, but will it bring cheer?

With a steady monsoon and plump harvest so far, experts are hopeful that the festive season will br…

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3 mins read

What the Indian festive market will look like in COVID-19

How does a brand place itself in the festive scenario with an effective festive marketing plan amid…

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7 mins read

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…

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4 mins read

Local businesses to win big as consumers wake up to the advantages of shopping locally: Shopify report

Consumer sentiment confirms that the online shopping boom is here to stay

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2 mins read

This year's festive sale in India expected to reach Rs 7.9 billion, a 3X growth over 2020: Report

Growth in gifting products, Jewellery, and IT Softwares categories will open up new monetization op…