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You Searched For "consumer loyalty" and got 19 results


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4 mins read

Is brand loyalty dead due to Covid-19?

Will brand loyalty fade or will it take a backseat for now?

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4 mins read

Brand loyalty strategies need to evolve alongside consumers

Brand loyalty strategies now have to encompass a new set of expectations as millennials have change…

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2 mins read

Loyalty programs should target young consumers

In addition to addressing these concerns, personalizing rewards can help make loyalty programs more…

Daniel Keyes   


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2 mins read

iPhones Continue To Inspire Very High Consumer Loyalty

Android 4.3 App Ops Control Will Push The Privacy Envelope (GigaOm) App Ops is a new feature in th…

Tony Danova   


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4 mins read

Embracing empathy: The key to driving brand loyalty

Challenging times call for a double dose of empathy and compassion towards evolved consumer needs

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Covid-19 has led to brand loyalty taking a beating: Kantar report

The report covers a robust sample of 10,000 urban consumers ranging between 15-55 age groups; acros…

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4 mins read

4 ways in which brands can improve their loyalty programs: KPMG

KPMG International’s The Truth about Customer Loyalty report reveals that only 37% of respondents g…

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3 mins read

Costco, Starbucks, and other retailers double down on loyalty programs to win over thrifty Americans

As Americans get thrifty, retailers are turning to the tried-and-true strategy of loyalty programs …

Dominick Reuter,Alex Bitter   


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2 mins read

We just got the first look at how the fake accounts scandal is hurting Wells Fargo

Perhaps most damning, consumer loyalty surveys, which showed that loyalty to the bank has been stea…

Bob Bryan   


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4 mins read

Domino's is rolling out a new game that could earn you free pizza - and it's a brilliant scheme to capture more of your data

At the same time, the game is also tied to a bigger bet that the company is making on its loyalty p…

Tanya Dua   


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3 mins read

Why fast-food chains and big brands love loyalty programs

Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …

Nora Redmond   


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1 min read

18 retailers with the best loyalty programs

"Today's most successful customer-loyalty programs are engaging and retaining customers by building…

Sharon Feiereisen,Sharon Feie…   


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4 mins read

Why Myntra is betting big on video content and its loyalty program for its next phase of growth

We caught up with Harish Narayanan, Head of Marketing, Myntra, to understand what role will content…

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1 min read

These are the brands with the most loyal shoppers

The firm recently conducted a study about what drives brand loyalty among shoppers. According to th…

Jessica Tyler   


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1 min read

These are America's favorite fast-food chains, from Chick-fil-A to In-N-Out

Market Force, a customer experience management company, surveyed over 7,600 consumers to determine …

Irene Jiang   


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5 mins read

No One Agrees On How Much Brands Are Worth Or Why

Apple's computers, for example, may have a strong brand; but they command only a little more loyalt…

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4 mins read

A small, specialty water brand created a customer loyalty program to thank consumers, and it led to a 90% repurchase rate

Customer loyalty programs incentivize customers to engage with and support their favorite brands, a…

Erica Sweeney   


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5 mins read

Return customers are often the most profitable. Here's how to foster loyalty in your brand, no matter the size of your business.

Here are several ways you can build lasting customer relationships and keep buyers coming back, acc…

Erica Sweeney