You Searched For "consumer functionality" and got 20 results
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4 mins read
Customer satisfaction dips for Indian brands in the CX journey: Havas CX report
Havas CX shows customer experience is most meaningful when it combines the best functional service…
1 min read
Google disables RCS ads functionality in India after brands abuse the feature against users consent
Last month, multiple users took to social media platforms that RCS ads in Google Messages appear to…
2 mins read
Elon Musk's Twitter Blue is breaking European rules about unfair business practices by failing to show its full cost to consumers right away, EU agency says
Twitter Blue prices in the EU don't include taxes, which violates consumer-protection laws in the 2…
Pete Syme
4 mins read
5 'functional' mushrooms the wellness industry is obsessed with, from lion's mane to turkey tail
Functional mushrooms, also called "medicinal mushrooms," come with claims of healing properties alo…
Allana Akhtar
4 mins read
Local businesses to win big as consumers wake up to the advantages of shopping locally: Shopify report
Consumer sentiment confirms that the online shopping boom is here to stay
6 mins read
The Sherman Antitrust Act is the first in a line of federal laws protecting consumers from unfair prices
The Sherman Antitrust Act is the first of three major antitrust laws designed to stop anticompetiti…
Coryanne Hicks
3 mins read
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
WhatsApp and Facebook are the most used social media/ messenger platforms
9 mins read
Here's how Lay's is transforming its products with evolving consumer preferences
Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India talks to us about how Lay's…
3 mins read
What is Google Shopping? How the e-commerce service works for buyers and sellers
Google Shopping is a Google service that hosts a variety of online stores and allows users to easil…
Jennifer Still
2 mins read
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Parle Products held the top spot for a record 9th year in a row
4 mins read
Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
Consumers also value the brands who contribute to their mental and emotional well-being
4 mins read
Brands have only one shot to win over customers: App attention index report 2021
It is a survey done in 11 countries, India being one of them on mobile users above the age of 18
4 mins read
Wipro Consumer Care and Lighting’s Marketing Officer shares how the company has changed its marketing strategy during the second wave of COVID-19
Marketers must observe, analyse and react in real-time, says Wipro's marketing officer S Prasanna R…
4 mins read
Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
Bisleri which already sells hand sanitizers and multipurpose sprays will soon launch more products …
6 mins read
America is getting ready for its post pandemic glow-up
America is on the verge of an economic boom, but consumers need to spend to glow up the economy. Ri…
Hillary Hoffower
5 mins read
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey
10 mins read
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
Children across all ages and a segment of adult audience have also taken to coloring to engage them…
5 mins read
How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
Viral Oza, Chief Marketing Officer, Mahindra Lifespaces talks to us about the brand's experience wi…
6 mins read
We’re witnessing an overwhelming response for our premium offerings from smaller markets: Saahil Kumar, Sennheiser India
The market is opening gradually and brands are rushing to address the pent-up demand
4 mins read
71% of consumers are concerned about online fraud. Here is how Paytm Payment Gateway’s security features are helping businesses build trust.
Digital payments in India saw a 78% rise in 2021 as compared to 2020. People’s concerns also rose w…