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Soothing & personal content top draws for online audience in 2022 – Hybrid creators & communities to rule in 2023
65% of Gen Zs agree that content that’s personally relevant to them is more important than the cont…
Conservative boycotts against Target and Bud Light are working thanks to a 'perfect storm' of social media and culture wars, experts say
Experts say conservative boycotts are increasing due to a "perfect storm" of real-life culture wars…
Avery Hartmans,Natalie Musume…
There will be a major shift in the way Indians shop and consume brands
Over the next 25 years, I see India as a $12 trillion economy and a healthy middle-income country w…
Daily Harvest built itself on the backs of influencers. Now, some are turning on the company because they believe they were sickened by its food.
Daily Harvest faced a social media backlash and wave of litigation after influencers started to cla…
Connor Perrett,Gabby Landsverk
The pandemic has disrupted how the wealthiest Americans allocate the $7 trillion they spend in a quarter. Their hobby choices are already shaking the economy.
As the rich spend more time golfing and boating alone, they're creating an economic shift that coul…
Nick Lichtenberg,Hillary Hoff…
I quit my job in banking with a six-figure salary to become a full-time TikToker at 22. Here are 4 lessons I learned along the way.
DeAndre Brown is a 22-year-old influencer from Dallas, Texas. He quit his job in banking and hopes …
Charissa Cheong
Binge subtitled watching, dry dating, equity investing - Top pop culture trends of 2022
In 2022, dry dates became the norm, with most singles opting for sober outings, according to dating…
Parenting in the ‘Cyber World’
Parents today have an unenviable task – bringing up children in a world where cyberspace is all …
PepsiCo's first-ever chief strategy and transformation officer says cultural change is crucial when implementing tech tools at a company
Athina Kanioura, PepsiCo's chief strategy and transformation officer, offers actionable steps for l…
Meira Gebel
I thought I knew how to resist diet culture. Then my boss commented on my clothes and eating habits.
The author shares how despite being trained as a therapist to help people navigate situations like …
Nandini Maharaj
I'm 22 and make viral TikToks mocking Gen Z and millennials at work. I've learned that despite the stereotypes, we're not all that different.
DeAndre Brown, @imdrebrown on TikTok, makes comedic sketch videos based on stereotypes about millen…
Charissa Cheong
The Depp v. Heard trial has propelled legal experts into TikTok fame, turning them into the internet's go-to lawyers
Interest in legal commentary is only growing, with law firms jumping on trends and advertising thei…
Lindsay Dodgson,Charissa Cheo…
The Depp v. Heard trial is just the beginning for live court cases turning into internet mass obsessions
The trial may herald a larger trend of gamifying content surrounding court cases and the legal batt…
Lindsay Dodgson
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
Consumers have realised the value of self-care and mindful living
Ex-Google employee says the 'once-great company has slowly ceased to function' because of 4 core cultural problems
Google has "no mission, no urgency, delusions of exceptionalism," and suffers from mismanagement, t…
Sindhu Sundar
On TikTok, a multi-level marketing scheme is hawking dubious diet supplements and targeting young women
Dozens of women are shilling It Works smoothies and gummies on TikTok, but experts say they are unl…
Lindsay Dodgson,Rachel Hosie
Black employees in Silicon Valley are helping to make their companies more diverse — but the job is often unpaid and time consuming
Underrepresented groups of workers are being asked to step up to address diversity and inclusion is…
Marguerite Ward
Experts explain the real impact TikTok's new policies around state-controlled media might have
TikTok's decisions to restrict or label Russian content could shape the future of how the platform …
Lindsay Dodgson
How 2012's viral sensation 'Gangnam Style' completely changed YouTube and forged a path for K-pop worldwide
Psy released "Gangnam Style" on July 15, 2012. It was the first video on YouTube to reach one billi…
Palmer Haasch
'Swarm' is must-see TV inspired by Beyoncé stan culture. Here's why you should be watching the hilariously twisted new Prime Video series.
Starring Chloe Bailey and Dominique Fishback, and co-created by Donald Glover, the show is an unfli…