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5 ways in which quick commerce apps are changing us as shoppers—and humans!
The rise of a plethora of quick commerce apps, which cater to the modern consumer's demand for inst…
Money can buy happiness! Just spend it on social experiences and not things, says a psychological study
Whoever said you cannot buy happiness probably wasn’t spending their money on the right stuff, it t…
Apple seems super confident that AI will make you want to buy a new iPhone
Apple appears to be expecting sales of the upcoming iPhone 16 to be boosted by consumer interest in…
Hasan Chowdhury
6 in 10 Indians slash discretionary spending as inflation bites, says PwC survey
Indian consumers are adopting cost-saving behaviors due to the financial stress caused by high infl…
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…
Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality
Reimagined consumers will abandon brands that don’t support their new values—and pay more to those …
Blue skies, bold investments: Pleasant weather drives investors to buy more high-risk stocks, study finds
Imagine waking up to a sunlit morning, where the sky is painted with vibrant hues of blue and the a…
Customer 2.0: Changing Buying Behaviors
The status quo has changed – marketing is all digital.
E-commerce: Trends to watch out for in 2021
The growth trajectory of e-commerce platforms in India testifies how customers are increasingly rec…
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
Consumers have realised the value of self-care and mindful living
Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report
Bharat users are at par with India users when it comes to participating in online financial activit…
40% of India has watched IPL at least once, 31% of those watched have viewed it on a digital platform: Report
Overall consumer sentiment rises by 1 point in October over last month
E-commerce sales for mobile phones that are above 15,000 have doubled up: Report
Here is how consumer buying behaviour has changed between December'19 and August'20.
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
Reveals deeper insights on the evolving shopping patterns this year among the Bargain Hunters, Cate…
Listen or become redundant: Why is it important for brands to listen closely to their consumers
It is important for brands to pay close attention to consumers needs and understand how you can hel…
Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report
India today has 622 million internet users (8% growth over 2019) and is expected to touch 900 milli…
Local businesses to win big as consumers wake up to the advantages of shopping locally: Shopify report
Consumer sentiment confirms that the online shopping boom is here to stay
72% of Indians plan to splurge on electronics and gadgets during the festive season: Report
62% revealed festive budgets have gone up compared to last year
How COVID-19 has redefined shopping habits and expectations: Criteo
A survey on the dynamic changes in shopping habits and expectations of consumers during COVID-19.
Nepa's latest survey reveals 30% people see themselves spending more on gifts this festive season as compared to last year
Nepa's survey shows that there has been an increase in demand for gift options with health and well…