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5 ways in which quick commerce apps are changing us as shoppers—and humans!

The rise of a plethora of quick commerce apps, which cater to the modern consumer's demand for inst…

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Money can buy happiness! Just spend it on social experiences and not things, says a psychological study

Whoever said you cannot buy happiness probably wasn’t spending their money on the right stuff, it t…

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Apple seems super confident that AI will make you want to buy a new iPhone

Apple appears to be expecting sales of the upcoming iPhone 16 to be boosted by consumer interest in…

Hasan Chowdhury   


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3 mins read

6 in 10 Indians slash discretionary spending as inflation bites, says PwC survey

Indian consumers are adopting cost-saving behaviors due to the financial stress caused by high infl…

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4 mins read

Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report

New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…

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Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality

Reimagined consumers will abandon brands that don’t support their new values—and pay more to those …

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3 mins read

Blue skies, bold investments: Pleasant weather drives investors to buy more high-risk stocks, study finds

Imagine waking up to a sunlit morning, where the sky is painted with vibrant hues of blue and the a…

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4 mins read

Customer 2.0: Changing Buying Behaviors

The status quo has changed – marketing is all digital.

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5 mins read

E-commerce: Trends to watch out for in 2021

The growth trajectory of e-commerce platforms in India testifies how customers are increasingly rec…

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11 mins read

10 themes that define how consumers are preparing themselves for 2022 as per Kantar

Consumers have realised the value of self-care and mindful living

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3 mins read

Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report

Bharat users are at par with India users when it comes to participating in online financial activit…

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3 mins read

E-commerce sales for mobile phones that are above 15,000 have doubled up: Report

Here is how consumer buying behaviour has changed between December'19 and August'20.

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2 mins read

Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report

Reveals deeper insights on the evolving shopping patterns this year among the Bargain Hunters, Cate…

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3 mins read

Listen or become redundant: Why is it important for brands to listen closely to their consumers

It is important for brands to pay close attention to consumers needs and understand how you can hel…

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4 mins read

Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report

India today has 622 million internet users (8% growth over 2019) and is expected to touch 900 milli…

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4 mins read

Local businesses to win big as consumers wake up to the advantages of shopping locally: Shopify report

Consumer sentiment confirms that the online shopping boom is here to stay

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3 mins read

How COVID-19 has redefined shopping habits and expectations: Criteo

A survey on the dynamic changes in shopping habits and expectations of consumers during COVID-19.

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4 mins read

Nepa's latest survey reveals 30% people see themselves spending more on gifts this festive season as compared to last year

Nepa's survey shows that there has been an increase in demand for gift options with health and well…