You Searched For "consumer behaviour gaming" and got 20 results
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4 mins read
OPINION: How green motivators are shaping consumer choices — a fresh look at Herzberg’s Two-Factor Theory
Originally developed to explain workplace motivation, Herzberg’s theory can also shed light on how …
2 mins read
Non-metros emerging as a hotbed for online gaming with 63% of non-metro users playing games at least 5 times a week: ZEE5 report
Factors that are influencing the gaming landscape, behaviour patterns of players and key trends tha…
2 mins read
How user behaviour in online gaming sector has changed due to COVID-19
70% of gamers feel that the time they spend gaming online has increased.
3 mins read
Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report
Bharat users are at par with India users when it comes to participating in online financial activit…
3 mins read
The rise of disruptors: how new age brands are challenging the status-quo
Over the past few years, the Indian marketplace has seen a drastic shift in how consumers purchase
4 mins read
Conscious shopping behaviour is now on the rise as eco-activismwitnesses a 50%+ surge in conversations; 833K conversations happenaround sustainable packaging: Gipsi report
About 54% of product searches takes place on Amazon, reveals the report
1 min read
SCOPE launches $45 million venture capital fund for fintech, gaming sectors
SCOPE, an invite-only networking platform for the startup ecosystem, on Tuesday announced the launc…
PTI
4 mins read
Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
Consumers also value the brands who contribute to their mental and emotional well-being
5 mins read
Debt recovery best practices: Lessons learned from successful business experiences
Debt collection has always been an obstacle-ridden course for most organisations. The steep rise in…
2 mins read
Around 54% of Indians will be spending up to Rs 10,000 this festive season: InMobi Report
Understanding the festive shopper journey in the new normal.
3 mins read
Lockdown impact: Video consumption up by four times
Video streaming is at the forefront of the new normal, as a result of home sheltering worldwide in …
5 mins read
Unlock 1.0: Digital will continue to take the bigger cut, share experts
As markets are now slowly opening up, we reached out to experts to find out if the ad revenue pie w…
3 mins read
India is changing its mobile habits and that can help Airtel and Vodafone
Instead of watching Game of Thrones on the loop, Indians are now watching more original content and…
9 mins read
Here's how Lay's is transforming its products with evolving consumer preferences
Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India talks to us about how Lay's…
2 mins read
Covid-forced behavioural changes to stay for long: Report
Titled 'Reboot to a new normal', the study highlights the changes on the consumption patterns when …
PTI
4 mins read
Wipro Consumer Care and Lighting’s Marketing Officer shares how the company has changed its marketing strategy during the second wave of COVID-19
Marketers must observe, analyse and react in real-time, says Wipro's marketing officer S Prasanna R…
4 mins read
Brand loyalty strategies need to evolve alongside consumers
Brand loyalty strategies now have to encompass a new set of expectations as millennials have change…
7 mins read
Our goal for this year’s The Big Billion Days is to instill a feeling of togetherness among our customers: Vikas Gupta, Flipkart
Flipkart’s Big Billion Days sale has gone live on October 16 and will end on October 21.
4 mins read
Future of marketing - Delivering on the human experience through a tech-enabled approach
Brands need to step up and embrace technology by adopting agile marketing techniques in the future
2 mins read
87% Indian adults believe online gaming has an adverse affect on health, says a new survey
About 87% adults in Indian cities believe that online gaming takes a toll on their physical and men…