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2 mins read

5 ways in which quick commerce apps are changing us as shoppers—and humans!

The rise of a plethora of quick commerce apps, which cater to the modern consumer's demand for inst…

Business Insider Latest Story Image
3 mins read

China's luxury slump is trickling down to other consumer companies

Companies like Starbucks, Nike, and Estée Lauder have reported falling sales in China as weak consu…

Madeline Berg,Huileng Tan   


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4 mins read

YouTube is turning pink: Times when logo redesigns failed to impress

YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …

Business Insider Latest Story Image
3 mins read

The power of passions: Tapping into consumers' emotional bonds

Raja Rajamannar, CMO of Mastercard, says that embracing a passion-based approach in marketing can …

Raja Rajamannar   


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3 mins read

Gen Z is reimagining the iconic 70s brand L'eggs

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…

Lauren Edmonds   


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4 mins read

Luxury brands forgot about Gen Z. They can't afford to make that mistake again.

Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…

Maria Noyen   


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3 mins read

Why fast-food chains and big brands love loyalty programs

Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …

Nora Redmond   


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3 mins read

Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report

In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…

ANI   


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3 mins read

Budget brands are winning in China as people turn to cheap food and fashion

Companies with wallet-friendly offerings are reporting strong sales in China.

Huileng Tan   


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2 mins read

India's apparel retail will continue to grow with rising incomes, increased demand for affordable fashions: Centrum

As per a research report by the financial advisory firm Centrum, looking ahead, the apparel market …

ANI   


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13 mins read

Victoria's Secret could be the next brand Gen Z brings back from the dead

Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…

Amanda Krause   


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4 mins read

Bollywood to Boardrooms: Ayushmann Khurrana scores big as Emami acquires ‘The Man Company’ at Rs 400 crores valuation

Ayushmann Khurrana secures a 400% return on his investment as Emami fully acquires The Man Company.

Business Insider Latest Story Image
3 mins read

AI can power better product development based on consumer needs, says Yale marketing professor

Companies are adopting generative AI to assist in product development, using the tech to comb throu…

Erica Sweeney   


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4 mins read

These mid-tier brands are winning in fashion while luxury struggles

Mid-tier brands like Zara and Pandora are winners while luxury brands are struggling as aspirationa…

Madeline Berg   


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3 mins read

Indians increasingly opting for premium smartphones including 5G-enabled, shipments data reveals

Among the 27 million 5G smartphones that were shipped in the April-June quarter, the share of 5G sm…

ANI   


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2 mins read

From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?

The conversation delved into the significance of generative AI in enhancing customer experienc…

Business Insider Latest Story Image
4 mins read

Misleading ads: Ayush ministry should set up dashboard to make details of complaints public, says SC

The Supreme Court on Tuesday said the Ministry of Ayush should set up a dashboard so that details a…

PTI   


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2 mins read

BigMuscles fined Rs 1 Lakh for selling protein powder ‘spiked’ with high levels of sugar, unknown amino acids

A Mumbai-based fitness enthusiast, Rahul Shekhawat, discovered that his online-purchased protein po…

Business Insider Latest Story Image
4 mins read

What’s the deal with the "Listerine mouthwash causes cancer" claim?

It is sobering when everyday items we trustingly pick off racks at the supermarket turn out to be a…

Business Insider Latest Story Image
2 mins read

Video commerce offerings gain traction! Indians spent over 2 million hours video shopping, says Flipkart

Homegrown e-commerce platform Flipkart on Thursday said video as a format is rapidly gaining adopti…

PTI