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5 ways in which quick commerce apps are changing us as shoppers—and humans!
The rise of a plethora of quick commerce apps, which cater to the modern consumer's demand for inst…
China's luxury slump is trickling down to other consumer companies
Companies like Starbucks, Nike, and Estée Lauder have reported falling sales in China as weak consu…
Madeline Berg,Huileng Tan
YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
The power of passions: Tapping into consumers' emotional bonds
Raja Rajamannar, CMO of Mastercard, says that embracing a passion-based approach in marketing can …
Raja Rajamannar
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…
Maria Noyen
Why fast-food chains and big brands love loyalty programs
Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …
Nora Redmond
Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report
In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…
ANI
Budget brands are winning in China as people turn to cheap food and fashion
Companies with wallet-friendly offerings are reporting strong sales in China.
Huileng Tan
India's apparel retail will continue to grow with rising incomes, increased demand for affordable fashions: Centrum
As per a research report by the financial advisory firm Centrum, looking ahead, the apparel market …
ANI
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
Bollywood to Boardrooms: Ayushmann Khurrana scores big as Emami acquires ‘The Man Company’ at Rs 400 crores valuation
Ayushmann Khurrana secures a 400% return on his investment as Emami fully acquires The Man Company.
AI can power better product development based on consumer needs, says Yale marketing professor
Companies are adopting generative AI to assist in product development, using the tech to comb throu…
Erica Sweeney
These mid-tier brands are winning in fashion while luxury struggles
Mid-tier brands like Zara and Pandora are winners while luxury brands are struggling as aspirationa…
Madeline Berg
Indians increasingly opting for premium smartphones including 5G-enabled, shipments data reveals
Among the 27 million 5G smartphones that were shipped in the April-June quarter, the share of 5G sm…
ANI
From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?
The conversation delved into the significance of generative AI in enhancing customer experienc…
Misleading ads: Ayush ministry should set up dashboard to make details of complaints public, says SC
The Supreme Court on Tuesday said the Ministry of Ayush should set up a dashboard so that details a…
PTI
BigMuscles fined Rs 1 Lakh for selling protein powder ‘spiked’ with high levels of sugar, unknown amino acids
A Mumbai-based fitness enthusiast, Rahul Shekhawat, discovered that his online-purchased protein po…
What’s the deal with the "Listerine mouthwash causes cancer" claim?
It is sobering when everyday items we trustingly pick off racks at the supermarket turn out to be a…
Video commerce offerings gain traction! Indians spent over 2 million hours video shopping, says Flipkart
Homegrown e-commerce platform Flipkart on Thursday said video as a format is rapidly gaining adopti…