You Searched For "consolidation in advertising industry" and got 20 results
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3 mins read
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.
Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…
Lucia Moses
3 mins read
The video game industry is in trouble. Here's why.
Video games have hit a rough patch: Sales are down, usage is down, and layoffs are spiking. There i…
Peter Kafka
5 mins read
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
Keeping a razor-sharp focus on the customer’s wants is the best way to play the game
12 mins read
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23
As data and digital occupy the centerpiece of the Union Budget 2022-23, advertising agencies rejoice
4 mins read
FMCG makers expect sustained recovery in volume and margins with price reduction in FY24
Encouraged by volume growth, margin improvement and recovery in rural sales, India's top fast-movin…
PTI
5 mins read
Google says it won't stalk you across the web with cookies. Experts think it's a clever ploy to consolidate its ads empire.
One expert said Google's privacy announcement could give it a "stranglehold over internet advertisi…
Isobel Asher Hamilton
25 mins read
Here’s how the advertising and marketing industry reacted to Union Budget 2021
How the budget will impact different sectors
3 mins read
Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up
Direct-to-consumer companies are still booming and Tanya reported this week that Tim Armstrong is g…
Lauren Johnson
4 mins read
Sir Martin Sorrell says the holding companies will survive, but there will be more consolidation
Sir Martin Sorrell: We almost have the complete train set, probably about, three-quarters to seven-…
Tanya Dua
9 mins read
Trends that will dominate the PR industry in 2022
Where the PR industry will go from here
5 mins read
The supply-chain crisis is wreaking havoc on advertisers' Q4 plans
In this week's Insider Advertising, we're covering the supply-chain crisis, new ad units at Lowe's …
Lara O'Reilly
4 mins read
Sprint's CMO on the future of the telecom industry, the implications of 5G on advertising, and the changing role of marketers
Solé: If content is going to be a priority, we'd probably need to hire differently in terms of peo…
Tanya Dua
6 mins read
Advertising: The trends to watch out for in 2021
How are creative agencies changing their process as we move forward this year
3 mins read
Advertisers prepare for big targeting changes
In this week's Insider Advertising newsletter, the end of ad targeting, predicting streaming's winn…
Lucia Moses
3 mins read
Industry insiders say buzzy millennial media company TheSkimm is looking for an investor or buyer to accelerate its growth
The newsletters that are most popular (as indicated by a high open rate) tend to be niche. As they …
Lucia Moses
6 mins read
How sports betting is changing the media industry in the US
The ties between US sports media and gambling are deepening, thanks to brands like DraftKings and B…
Ashley Rodriguez
3 mins read
Vice Media finally acquired Refinery29, and industry insiders are already wondering how the combined business will be stronger
Few details are widely known, but the deal was reported as being mostly stock. That reflects the fa…
Lucia Moses
5 mins read
Apollo Global partner reveals strategy behind firm's acquisition of 'Dune' producer Legendary, TV station group Tegna, and plans for further media M&A and 'our own IP'
Private equity is flooding Hollywood and media with cash as Netflix, Disney, and more spend billion…
Claire Atkinson
7 mins read
Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives
Abhinav Iyer, GM, Marketing & Strategy, Muthoot Finance tells us how its effective marketing strate…
4 mins read
'We're going to see continued consolidation': Adobe's $4.75 billion acquisition of Marketo could spur a takeover spree at Salesforce and Oracle
Marketo pulls together all of a brand's data and can run campaigns that feed into a CRM system like…