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<ul><li><keyword id="7001513" type="COMPANY" weightage="20" keywordseo="Havas-Group-India">Havas Group India</keyword> is further strengthening its operation in India with a strategic joint-venture with Conran Design Group; a Havas agency with over six decades’ experience in building iconic brands.</li><li>As part of the joint-venture, <keyword id="10697098" type="COMPANY" weightage="20" keywordseo="conran-design-group">Conran Design Group</keyword> opens its third global office in Mumbai to add to successful businesses in London and New York.</li></ul><keyword id="1825444" type="COMPANY" weightage="20" keywordseo="Havas-Group">Havas Group</keyword> India, today announced that it is further strengthening its operation in India with a strategic joint-venture with Conran Design Group; a Havas agency with over six decades’ experience in building iconic brands.<br /><br />As part of the joint-venture, Conran Design Group opens its third global office in Mumbai to add to successful businesses in London and New York. Conran Design Group Mumbai, with a dedicated team of 15 specialists, supported by Conran Design Group teams globally, will be a huge asset to Havas Group India as it works to deliver a more meaningful difference to its clients.<br /><br />Headquartered in London, Conran Design Group is founded by renowned designer Sir Terence Conran 65 years ago. It is a design-led branding agency on a mission to help clients realise the value of meaningful design. Some of its clients include Danone, Shell, Rolls-Royce, Coca-Cola European Partners, Associated British Foods and Sottini among others.<br /><br />The Indian team will be led by <keyword id="10697584" type="UNKNOWN" weightage="20" keywordseo="Geet-Nazir">Geet Nazir</keyword>, Managing Partner, Conran Design Group Mumbai, who comes with 18 years’ experience in New York and Mumbai. Most recently, Geet was with Tata Group’s Indian Hotels Company Limited (previously The Taj Group of Hotels), where she was driving strategic branding and brand marketing initiatives for its vast portfolio.<br /><br />This joint venture will allow Havas’ clients to tap into Conran’s expertise in brand strategy, visual identity, branded environment, and packaging - a global design perspective with strong local relevance, while also providing Conran Design Group’s clients further access to Havas’ global network.<br /><br />Conran Design Group is also creating a design innovation unit in Mumbai to research, pilot, and test new design ideas and to partner with local design institutions and colleges to nurture design talent - helping to support the development of the next generation of design influencers.<br /><br />Rana Barua, Group CEO, Havas Group India said, “We are very excited to join forces with Conran Design Group (CDG). This joint venture complements our aggressive growth strategy and our mission to create meaningful work for clients. CDG’s competitive advantage of building brand strategy with deep consumer insights will add an enviable strength to Havas Group's portfolio. I am delighted to welcome Thom and the team to the Havas Group Family.”<br /><br />Thom Newton, CEO, Conran Design Group “I’m very excited about this partnership. India has vibrant creativity at its heart and rich design heritage. The forward-looking Indian consumer demands that global brands re-imagine their experiences and build a relevant local connection. This creates the perfect opportunity to test the impact that design-driven brand experiences can have to inspire, engage, and build long-term brand loyalty. We are confident that this joint-venture with Havas Group will help us become an even stronger identity and we look forward to a meaningful journey ahead, together.”<br />

Havas Group India brings branding and design group Conran to Mumbai

<ul><li><keyword id="73803" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser">Reckitt Benckiser</keyword>, the makers of <keyword id="6488831" type="LOCATION" weightage="20" keywordseo="Dettol">Dettol</keyword>, <keyword id="270570" type="LOCATION" weightage="20" keywordseo="Durex">Durex</keyword>, Harpic, Lysol and Mortein among many other brands, today announced that it has rebranded as <keyword id="73542" type="COMPANY" weightage="20" keywordseo="Reckitt">Reckitt</keyword>.</li><li>The brand stated that the new brand identity and iconography is more recognizable and is built on the company’s purpose: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.</li><li>The rebrand, including a <keyword id="9372544" type="UNKNOWN" weightage="20" keywordseo="new-visual-identity">new visual identity</keyword>, was created and overseen by <keyword id="498769" type="PERSON" weightage="20" keywordseo="Havas">Havas</keyword>’ branding agency Conran Design Group.</li></ul>British consumer good company Reckitt Benckiser today announced that it has rebranded as Reckitt. <br /><br />The company said that the redevelopment of the corporate identity is a key milestone in the organization’s ongoing journey of <keyword id="470917" type="ENTERTAINMENT" weightage="20" keywordseo="Transformation">transformation</keyword> towards sustainable growth. It stated that the new brand identity and iconography is more recognizable and is built on the company’s purpose: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.<br /><br />Speaking about the <keyword id="388333" type="PERSON" weightage="20" keywordseo="rebranding">rebranding</keyword> Miguel Veiga-Pestana, SVP Corporate Affairs &amp; Sustainability, said, "The brand is a visible symbol of our corporate purpose and the change that has been taking place across the business on our journey of transformation. The name reflects the existing widespread usage of Reckitt and is clearer, simpler and more memorable, while retaining positive associations with the company’s heritage."<br /><br />Commenting on the new identity, Jo Osborn, VP Internal Communications and Corporate Brand, added, "From Dettol to Lysol, Nurofen to Durex and Finish to Vanish, we sell more than 20 million of our trusted products to people every day, yet there is less recognition of the company behind those brands. Our new Reckitt identity will better enable us to communicate our corporate purpose to the world, and to do so in a way that is powerful, consistent and impactful."<br /><br />The comprehensive rebrand, including a new visual identity, was created and overseen by Havas’ branding agency Conran Design Group. Rolling out across all of Reckitt’s touchpoints and platforms – internal and external, physical and digital – from today, it comprises:<br /><br /><strong>A new name and logo</strong> – the R at the heart of the symbol stands for our unity, strength and relentless pursuit, inspired by Reckitt’s purpose to protect, heal and nurture. It denotes Reckitt’s role in the world as a partner and a catalyst for positive transformation. The shell-like quality of the symbol evokes a sense of protection and a reference to the natural world.<br /><strong>An evolved colour palette</strong> – the highly distinctive and recognisable ‘Energy Pink’ is Reckitt’s primary brand colour, signifying its perpetual energy – while secondary colours reflect its portfolio of products and connection to a cleaner, healthier world.<br /><strong>Bespoke typography</strong> – a new, bespoke typeface ‘Energy’ is distinctive, accessible and unique to the Reckitt brand.<br />Photography – new photography principles and categories illustrate how everything Reckitt does is connected and has an impact on the world. Authentic, accessible and active imagery will show how change starts with an individual, the tangible impact Reckitt has on people’s lives, the strength of its partnerships and its understanding of a changing world.<br /><br />Commenting on the brand redesign, Thom Newton, CEO, Conran Design Group said: “Reckitt has a compelling story to tell. The new Reckitt brand both reflects its 200-year history and provides an active expression of its purpose and ambition. The opportunity to work with the company to redevelop and launch the new brand was an opportunity we relished.”<br />

Reckitt Benckiser rebrands itself to Reckitt, to tell the story of the organization’s purpose

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Remy Martin</span></p><p class="caption">Jack Charlton, Brand Ambassador for Rémy Martin.</p></div><p></p></div></div></p><ul class="summary-list"><li><strong>Jack Charlton, Brand Ambassador for Rémy Martin, told Business Insider the difference between Cognac and brandy.</strong></li><li><strong>Cognac must be made in the Cognac region of France, while brandy can be made anywhere in the world.</strong></li><li><strong>Both are made from grapes, and actually come from white wine.</strong></li><li><strong>Cognac is one of the oldest spirits in the world, and can be found in some of the most classic cocktails.</strong></li></ul><p>Whether you consider yourself a connoisseur or you're still figuring out what you really like to drink, chances are there are still a few things you don't know about the world of alcohol - particularly when it comes to spirits like <a href="https://www.businessinsider.com/whats-the-difference-between-whisky-and-whiskey-2017-9" target="_blank" rel="noopener">whiskey</a>, <a href="https://www.businessinsider.com/mistakes-people-make-when-buying-ordering-and-drinking-rum-and-what-to-do-instead-2018-5" target="_blank" rel="noopener">rum</a>, and, <a href="https://www.businessinsider.com/mistakes-people-making-when-buying-ordering-and-drinking-gin-2018-4" target="_blank" rel="noopener">gin</a>.</p><p>The world of <a href="https://www.businessinsider.com/mistakes-people-make-buying-ordering-and-drinking-wine-2018-6" target="_blank" rel="noopener">wine</a> is a minefield, too - especially when you consider the fact that brandies and Cognacs are actually made from grapes, too.</p><p>Business Insider met Jack Charlton, Brand Ambassador for <a href="https://www.remymartin.com/uk/" target="_blank" rel="noopener">Rémy Martin</a> and former manager at luxury London private members' club 5 Hertford Street, to ask some burning questions about what Cognac really is - including how it's made, how it should be consumed, and how it's different to brandy.</p><h2>The difference between Cognac and brandy</h2><p>"Cognac is to brandy what Champagne is to sparkling wine," Charlton said. By that, he means that Cognac must be made in the Cognac region of France, while brandy can be made anywhere in the world.</p><p>Other big producers of Cognac include Martell, Courvoisier, and Hennessey.</p><p>"The pyramid goes brandy, Cognac, then Cognac Fine Champagne," he went on. "The word Champagne is used in the Cognac world because it comes from the latin 'campania,' which means rolling, chaly hills. The soil structure in the Champagne region is very similar to the Cognac region."</p><p>He added that there are six growing regions within Cognac, with the "Premier Cru" (or best group of vineyards) sitauted right at the centre - Grande Champagne and Petite Champagne.</p><p>Rémy Martin only uses grapes from these two most central parts.</p><p>"Because we only focus on the two most central parts we're allowed to call ourselves 'Fine Champagne.'"</p><h2>It's made from grapes</h2><p>"A lot of people don't realise that it comes from grapes, they associate it with a rum or whiskey or something like that," Charlton said. "It starts with grapes. We make a white wine, distill it, then age it in a very specific way."</p><p>He added: "Our founder was a wine grower - we're one of the only large houses that was actually founded in the Cognac region by a french wine grower."</p><h2>It's one of the oldest spirits in the world</h2><p>Rémy Martin has been around for close to 300 years, according to Charlton.</p><p>"It's a very noble spirit," he said. "In 1728 it was given the royal accord - the seal of the French royal family. I think this is something that spurned on the global demand for it."</p><p>He added that it became a symbol of "making it in life" in China, where you would give someone a bottle of Cognac when you visited their house.</p><p>"There are brands coming out now that would kill for this story, it's almost like a love story," he said. "We pre-date America, we've been through two World Wars, the French Revolution, we've got a royal stamp - they're not around any more."</p><h2>You can drink it in cocktails...</h2><p><em><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Remy Martin</span></p><p class="caption">Sidecar.</p></div><p></p></div></div></em></p><p>"Cognac is having a bit of a revival at the moment, mainly down to the craft cocktail movement," Charlton said.</p><p>He said that if you look at original cocktail recipes, a large percentage were made with Cognac.</p><p>One of the most famous is the Sidecar, pictured above. "1919 is the first time you'll see it written down [in history], in Harry MacElhone's ABC of Mixing Cocktails," he said. "It was made super famous at The Ritz in Paris, then The Savoy in London."</p><p>He called it a "simple drink" which goes "back to basics."</p><p>"It has three ingredients - Cognac, Cointreau, and fresh lemon juice. It follows the 2-1-1 rule of two strong, one sweet, one sour, which was the basis for most other cocktails - margaritas, daquiris, cosmopolitans."</p><p>Manhattans, Classic Champagne cocktails, and Old Fashioned also work well with Cognac, according to Charlton.</p><p>However, he said that "the further you go up the portfolio," you don't want to dilute the spirit too much.</p><p>"The entry level VSOP is fantastic for cocktails and long drinks," he said. Meanwhile, he said he would never make a Sidecar with the higher-end Rémy Martin XO. "It's OK to mix it on cocktails, but don't bruise the spirit," he said.</p><p>"For me, I love to drink it neat, but each unto their own. You get purists with any spirit who say 'you have to drink it this way,' but you can't rest on that any more, you're going to alienate people."</p><h2>… But you should try it neat first</h2><p>Still, he says he always advises people to taste their Cognac neat first so they "can really understand the delicate intricacies of the spirit itself."</p><p>For XO, which goes for £100 to £150 a bottle and is aged for 10 to 30 years, he suggests neat consumption on the rocks.</p><p>And it goes without saying that Louis XIII - which Charlton calls "a century in a bottle" and <a href="http://www.selfridges.com/GB/en/cat/remy-martin-louis-xiii-1500ml_414-87024675-100496/?previewSize=1500ml&amp;cm_mmc=PLA-_-Google-_-FOODHALL-_-REMYMARTIN&amp;$$&amp;_$ja=tsid:35948%7ccid:198861574%7cagid:10883835454%7ctid:pla-369472070158%7ccrid:40389528094%7cnw:g%7crnd:14061376763195837209%7cdvc:c%7cadp:1o2%7cmt:%7cloc:9045888&amp;gclid=EAIaIQobChMIsv3urZrM3QIVUPlRCh1AvwU8EAQYAiABEgLp_fD_BwE&amp;gclsrc=aw.ds&amp;dclid=CLzjsbeazN0CFQN00wodjbgIjQ" target="_blank" rel="noopener">sells for as much as £6,500</a> - is probably best neat rather than mixed into a cocktail.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Remy Martin</span></p><p class="caption">Rémy Martin 1738.</p></div><p></p></div></div></p><h2>Ice can enhance it</h2><p>Adding ice to Cognac - particularly Rémy Martin XO - enhances the flavoures and aromas, according to Charlton.</p><p>"It makes it thicker because the temperature drops a bit," he said.</p><p>"If you're not into neat spirits it can also make it more palatable. You can even turn it into an aperitif-style drink in the summer."</p><h2>You can pair it with food</h2><p>"Classically people think of it as an after dinner drink or maybe with a dessert," Charlton said. However, he added that it's actually "delicious" with food like parmesan and dark chocolate.</p><p>"We do these amazing events called XO Reveal, based around complexities of the spirit. It's like a feast with different items - a block of parmesan, coffee beans, a table with a pile of apples and lemon peels - to help people break it down."</p><p>The brand has also just launched a year-long residency at Claude Bossi at Bibendum in Chelsea, London, which will become "the home of Rémy Martin" and feature food pairing and masterclasses from both teams.</p><p>"Cognac has always had that air of luxury and history," Charlton said. "We want to embrace that nostalgia but also show versatility of the spirit."</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Remy Martin</span></p><p class="caption">Rémy Martin paired with dark chocolate and orange.</p></div><p></p></div></div></p><p><em>Visit <a href="https://lamaison.remymartin.com/agegate?request_uri=/membership/referral?TalentName=a022400000lzpPs" target="_blank" rel="noopener">La Maison Remy Martin</a> residency at Claude Bosi designed by Sir Terence Conran for bespoke cognac cocktails and food pairings.</em></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/what-is-cbd-oil-how-made-marijuana-cannabis-plant-health-2018-8">What is CBD oil and how did it become a $1 billion industry?</a></h3>        <div>                    </div>    </div>

This is the difference between Cognac and brandy, and 6 other things you didn't know about the grape-based drink

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Havas Group India brings branding and design group Conran to Mumbai

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Reckitt Benckiser rebrands itself to Reckitt, to tell the story of the organization’s purpose

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This is the difference between Cognac and brandy, and 6 other things you didn't know about the grape-based drink

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