You Searched For "confectionery category" and got 16 results
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4 mins read
Why Perfetti Van Melle India decided to launch Vitamin C candies
Vitamin C has seen its importance increasing in the market since it helps build immunity.
8 mins read
Here’s why the maker of Sundrop Oil and Act II popcorn is undeterred by high inflation and changing consumer sentiment in the FMCG category
On general inflation and consumer sentiment, we stand to benefit purely by virtue of our value off…
2 mins read
The company behind M&M and Snickers dismisses predictions of doom and gloom in the candy business
According to the report, which polled 1,000 Americans using an online survey, 52% of millennials ha…
Kate Taylor
2 mins read
Nestle is making a $112 million investment in a new kind of test
The company, best known for junk foods, has recently majorly invested in the nutrition and health s…
1 min read
Nestle is ready to take on Patanjali with 25 new products
It is also claiming that it has won back 55.5% share in the instant noodles market as against the 7…
1 min read
Hershey's gum and mint sales have plunged 50%, because people apparently don't care if they've got bad breath when they're stuck at home
People worry less about bad breath when they're not going on dates, meeting friends and family, or …
Theron Mohamed
2 mins read
Amidst slowdown, noodle and biscuit sales see an uptick in rural areas
Even as FMCG sales growth has been moderating on a sequential basis, sales of noodles and biscuits …
1 min read
Parle is now focussing on premium products
With an aim to create a distinctive identity for its premium products, biscuits and confectionery m…
2 mins read
Indians are so fond of gold that they don’t mind shelling extra money for FMCG products with ‘gold’ in their names
There is a new, shiny marketing trend in Indian FMCG industry. Be it a liquid soap or candies, face…
1 min read
US report finds 'concerning' levels of lead, cadmium in chocolates; top trade body responds
After US-based non-profit group Consumer Reports alleged it detected a "concerning" amount of lead …
2 mins read
KitKat creates over 12 million unique packs to encourage youth to share a special break with their loved ones
KitKat has created over 12 million unique Love Break packs
2 mins read
Americans may turn to chocolate for comfort during the coronavirus pandemic, and that could lead to a boost in Hershey's sales
Credit Suisse upgraded the chocolate manufacturing giant's stock to "outperform" Wednesday, saying …
Áine Cain
3 mins read
A tiny mail-order company in England is exploding after British chocolate was banned from the US
Jolly Goods now plans on introducing a subscription service, which will start from £9.99 for six Br…
Dina Spector
7 mins read
How digital, direct marketing and word-of-mouth has helped Fabelle reach out to a targeted audience and expand its presence in 4 years
Fabelle's business has grown much ahead of the category and its own internal forecast
4 mins read
Junk food companies are trying to survive with an unlikely strategy
While the sheer volume of soda that Americans drink is decreasing (the total volume of soda consume…
15 mins read
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
How to get your moment marketing right without taking away the focus from the trend