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3 mins read
SKORE aims to position itself as more than just a condoms brand with its new campaign
The ‘Get Naughtier’ campaign is conceptualized by Dentsu Isobar
6 mins read
Mankind Pharma stock runs up in trade after listing at 20% premium
After listing at a 20% premium, condom manufacturer Mankind Pharma’s stock ran up 9.5% on Tuesday. …
4 mins read
Raymond group sells FMCG biz to Godrej for Rs 2,825 crore in all-cash deal
Raymond is exiting the consumer care business in India, selling condom brands KamaSutra and Premium…
PTI
3 mins read
Condom maker Mankind Pharma files papers for an IPO
Condom manufacturer Mankind Pharma has filed its draft red herring prospectus (DRHP) papers with ma…
4 mins read
Condom maker Mankind Pharma’s ₹4,326 crore IPO to open next week on April 25
The IPO will comprise an offer for sale (OFS) of over 4 crore equity shares by the promoters a…
5 mins read
How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
Reckitt’s Dilen Gandhi, Regional Marketing Director shares Durex’s marketing mantra
16 mins read
Manforce Condoms aims to capture 50% market share by 2023
A look at Manforce Condoms' communication journey
2 mins read
Manforce Condoms promotes its competitors in its latest ad for World AIDS Day
“Use a Condom, the brand doesn’t matter,” says Manforce Condoms in its latest ad for World AIDS day
10 mins read
Here is why Durex has been asking people to forget condoms
The number one reason why people avoid using condoms is reduced enjoyment
12 mins read
Shots have been fired! Pee Safe takes a hilarious dig at Durex by reversing gender roles
Pee Safe jumps on The Queen Gambit bandwagon on social media but with a twist
1 min read
Snapdeal reveals 56% of sale of condoms on its platform comes from Tier III cities and beyond
As compared to last year, there has been a 30% increase in the sale of condoms driven by demand fro…
4 mins read
Durex is trying to broaden its appeal and access with its entry into the flavored condoms segment
The brand is confident that the new offering will help it substantially grow its market presence an…
4 mins read
Vizag gas leak: Styrene used in making household plastics and condoms — too much of it can cause cancer or coma
Reports indicate that eight of the victims passed away due to prolonged exposure to the gas whil…
3 mins read
A look at Captain Cool Mahendra Singh Dhoni's brand associations
While the cricketer may not appear in stadiums from now on, we have got you covered with a list of …
2 mins read
There may be a worldwide condom shortage as factories are forced to shut down during the coronavirus pandemic
"As vigilance and concern grows around transmission of the coronavirus, we are seeing heightened vi…
Julia Naftulin
8 mins read
How Indian brands tried to win their consumers’ hearts this Valentine’s Day
Best Valentine's Day ads of 2021
1 min read
Here's what Sunny Leone has to say about sex
Sunny Leone makes a very important point about safe sex
8 mins read
Story behind India’s first advertisement that features a man participating in a conversation around menstruation
Here is our country's first ad to feature a man in an advertisement selling sanitary napkin.
3 mins read
"Every drop will count," says billionaire Gautam Singhania as he hints at job cuts at Raymond in a video message to employees
There will be job cuts at the Raymond Group, revealed the billionaire Chairman and Managing Directo…
1 min read
How India Shopped On Flipkart in 2016
The country’s biggest e-tailer saw some very interesting trends brewing up when it comes to Indian …