You Searched For "communication agency ecosystem" and got 20 results
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9 mins read
Trends that will dominate the PR industry in 2022
Where the PR industry will go from here
8 mins read
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Acquired agency Sm(all) aims to move beyond advertising and focus on creating a cult following for …
4 mins read
David and the changing face of Goliath
There was a clear division between consulting companies and fulfilment partners (the so-called…
4 mins read
David and the changing face of Goliath
There was a clear division between consulting companies and fulfilment partners (the so-call…
2 mins read
Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka
82% of Marketers believe Instagram has been the most effective influencer marketing channel in 2020…
4 mins read
The NSA is going beyond information-sharing to defend US companies against growing threats from Russia and China
The NSA, through its Cybersecurity Collaboration Center, is combating cyber threats to the US's def…
Morgan Adamski
12 mins read
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23
As data and digital occupy the centerpiece of the Union Budget 2022-23, advertising agencies rejoice
8 mins read
Trends 2022: Advertising experts tell us what to expect from 2022
Advertising leaders weigh in on trends and themes they feel will dominate the media buying and sell…
3 mins read
Startup PR: What you should know in 2021
Some disruptive and re-imaginative ideas for beginners
7 mins read
The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India
Rubeena Singh, CEO, iProspect India on what's new in iProspect
7 mins read
As MullenLowe Lintas Group rebrands GolinOpinion to Lintas Live, Ameer Ismail and Virat Tandon tell us everything that will change, and everything that won’t
MullenLowe Lintas Group has appointed Sarvesh Raikar as the Creative Head of Lintas Live
4 mins read
82.5 Communications pivots from its open-source model, restricts itself to WPP partners only
In its one year of existence, 82.5 Communications has pitched to 11 clients and bagged nine in its …
6 mins read
Huge consulting firms are coming after the ad agency business - here's how agencies are fighting back
"Part of the reason we've been successful in our consulting practice is because we're not just proc…
Tanya Dua
3 mins read
Uday Sodhi, former SonyLiv Business Head launches digital consulting agency - Kurate
Aims to bring the power of Digital business strategy, ecommerce, digital marketing and digital tech…
28 mins read
How agencies are helping their employees take care of their mental health amidst a global pandemic
We reached out to a few digital, media and creative agencies to find out what measures they have ta…
10 mins read
Small shop owners form a vital part of the consumer electronics ecosystem and we want to make them self-reliant: Swati Rathi, Godrej Appliances
Swati Rathi, Head – Marketing, Godrej Appliances on brand unlocking plan.
7 mins read
Why The Womb never pitches to its clients
The founders say all they have done till now is take baby steps towards bringing back the respect t…
3 mins read
India to have its satellite phones soon
Satellite phones will able to work in any part of the country, even inside flights and ships, …
8 mins read
Accenture explains why it just bought ad agency Karmarama
O'Reilly: From the outside looking in, there now seems to be lots of entities offering a similar ty…
Lara O'Reilly
5 mins read
Agencies hope Snap's two big veteran hires will fix its rocky relationships with advertisers before they ditch the platform
Ahead of its third-quarter earnings this afternoon, Snap announced on Wednesday that it would repla…