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5 mins read
Gimlet struggles with Spotify's podcasting pace
In today's Insider Advertising we're covering tensions at Spotify's Gimlet, Accenture Interactive C…
Lara O'Reilly
1 min read
India possesses the largest online sports audience in the Asia-Pacific region: Comscore
Around 34% of India’s digital population between the age of 15-24 accessed online sports content
4 mins read
The 10 companies helping marketers with privacy, Medium taking on Apple News, Comscore recalibrates, and Quibi's high-profile exec departure
On a lighter note, Lauren also wrote about something you were all probably thinking: Not only are a…
Tanya Dua
5 mins read
Beleaguered media measurement giant Comscore is turning over a new leaf, again - and says it will be cashflow positive by the end of the year
It has lost a string of other executives recently, including former chief product officer Dan Hess,…
Tanya Dua
3 mins read
Major media analytics firm Comscore was charged with fraud under a former CEO - but the company's new leadership reached a settlement
"We are pleased to have settled this legacy issue with the SEC," Brent Rosenthal, the chairman of t…
Alyssa Meyers
3 mins read
It's time to go beyond Comscore to measure true audience reach
However, Business Insider has more than 35 additional Facebook pages, reaching many millions more e…
Julie Hansen and Brenna Smith
6 mins read
Ad execs are deeply skeptical that TV measurement will ever catch up to digital - putting comScore and Nielsen on notice and billions on the line
"We've gained a lot of ground in capturing viewership in the OTT and connected TV in the past coupl…
Mike Shields
4 mins read
What drives the coupon market in India?
Are such launches predictions of huge growth of the coupon market in the coming few years? Let us h…
2 mins read
comScore delays its annual report because of 'potential accounting matters,' and the stock is collapsing
comScore's Audit Committee continues to work vigorously with its independent counsel and advisors t…
Bob Bryan
4 mins read
'Customers were't sure if we were going to be around anymore': comScore's new CEO says he needs to reestablish trust in the ad market
That being said, what comScore is trying to do [tying together digital media and TV measurement for…
Mike Shields
5 mins read
BII MOBILE INSIGHTS: A Few Truths About Mobile Advertising
Mobile Bill Payment On The Rise (Fiserv) Research from Fiserv, financial services technology solut…
Heather Leonard
6 mins read
Millennial publisher Mic.com says comScore data showing a shrinking audience is wrong - and it exposes a critical disagreement in digital media
Carson, Mic's president who used to be a Nielsen executive, says it shouldn't matter anyway because…
Mike Shields
3 mins read
Microsoft's ComScore Numbers Have Been Changed To Hide A Massive Traffic Decline
But this month, following the site redesign, Microsoft has asked comScore to bundle all its web pro…
Lara O'Reilly
3 mins read
Google Partners With comScore To Give DoubleClick Real-Time Ad Campaign Measurement
NOKIA TO MAKE ANDROID PHONE: Nokia plans to launch an Android-powered phone as early as this month,…
Tony Danova
1 min read
COMSCORE: Apple Has Nearly Double The U.S. Market Share Of Samsung
comScore reports Apple had 37.8 percent of the U.S. smartphone market for the three months ending i…
1 min read
Quantcast Shows Pinterest Traffic Tanking, But ComScore Says Its Up Huge*
ComScore, which is more accurate when Quantcast does not directly measure, says Pinterest is up fro…
6 mins read
Taylor Swift shook off publishers for her new book. That could spell trouble for the rest of the industry.
Taylor Swift is self-publishing a book, cutting traditional publishers out of the deal. This is not…
Samantha Grindell,Madeline Be…
2 mins read
The Russo brothers the directors of the $4 billion 'Avengers' films — could be back to save superhero movies after 'The Marvels' lost $237 million
Multiple outlets reported that the Russo brothers are in talks to direct the next 'Avengers' movies…
Ayomikun Adekaiyero
3 mins read
A new 'Hellboy' reboot is reportedly being released in August, but the lack of publicity has fans worried
Fans are worried that there has been no publicity for "Hellboy: The Crooked Man," despite Mike Mign…