As Business Insider previously reported, Gen Z is obsessed with smelling good. According to Piper S…

Whether you're heading off to work or to a party, you want to smell good. It's nice to have a colog…

From the classics to modern masterpieces and everything in between, these top perfumes and not o…

An offshoot of the looksmaxxing community, "smellmaxxing" involves mostly men giving each other hyg…

After taking a short quiz, award-winning perfumers at Hawthorne formulate two customized fragrances…

The winners of the annual Fragrance Foundation Awards (aka the "Oscars of fragrance") were announce…

Many men wear cologne in the workplace or out on the town, but they often don't know how to wear it…

Even the name confuses people. Many think cologne is for men and perfume is for women, but those te…

Finally, after you apply the cologne, pat it on your skin but do not rub it in. This is not a lotio…

In order to get men to wear fragrance in the 20th century, marketers positioned the weakest of the …

However, where you apply it on your skin also matters. You want to apply it somewhere warm, which w…

WHAT WE THINK: A classic sweet-spicy mix with a few twists: bergamot (as in Earl Grey tea), juniper…

While this fanatic fragrance spraying was brought to an end in 2017, the product has continued to b…

However, where you apply it on your skin also matters. You want to apply it somewhere warm, which w…

The New Year's Eve assault has apparently spurred retaliatory violence against foreigners. Gangs of…

The New Year's Eve assault also apparently spurred retaliatory violence against foreigners. Gangs o…

Mindy Yang, Vice President and Curator of MiN New York, surrounds herself with unique and limited d…

Disclosure: This post is brought to you by Business Insider's Insider Picks team. We aim to highlig…

The New Year's Eve attacks, where more than 600 criminal complaints - ranging from theft to sexual …