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Sales of Abercrombie's infamous cologne are soaring after the company stopped dousing customers in the scent and rolled out a more inclusive ad campaign
In the early to mid-2000s, Fierce cologne was sprayed throughout the day by models or sales assista…
Mary Hanbury
Here's The Cologne That Smells The Best To Women
WHAT WE THINK: A classic sweet-spicy mix with a few twists: bergamot (as in Earl Grey tea), juniper…
GQ
Abercrombie is relaunching its pungent cologne, which haunted shoppers for years after it was sprayed incessantly in stores, with a new inclusive ad campaign
While this fanatic fragrance spraying was brought to an end in 2017, the product has continued to b…
Mary Hanbury
Elon Musk apparently has a heightened sense of smell, which means people can't wear perfume or cologne in job interviews
It's an ironic anecdote from Wired's essay, given accusations of unsafe work conditions from watchd…
Graham Rapier
You've probably been applying your cologne all wrong
However, where you apply it on your skin also matters. You want to apply it somewhere warm, which w…
Dennis Green
Cologne attack survivor: 'That was really the worst night of my life'
The New Year's Eve assault has apparently spurred retaliatory violence against foreigners. Gangs of…
Why every guy should own more than one kind of cologne
Instead, we and Boyer recommend what is called a "scent wardrobe." Just like your normal wardrobe, …
Dennis Green
Here are the new best colognes for men - and what they smell like
The winners of the annual Fragrance Foundation Awards (aka the "Oscars of fragrance") were announce…
April Walloga
How To Wear The Right Cologne For Every Occasion
But you've probably wondered many times if you're making the right choice. What's the best scent to…
Matt Johnston
The 'musk' smell of cologne used to come from a pretty bizarre, unexpected place
Though perfumes are made through synthetic chemical engineering processes now, back in the day, a g…
Dennis Green
Men Have Been Putting On Cologne All Wrong
Many men wear cologne in the workplace or out on the town, but they often don't know how to wear it…
Matt Johnston
The former president of Ticketmaster raised $2.7 million to fix the worst part of buying cologne and perfume
Korman said that while much of the fragrance currently on the market is overpriced, the price of Ph…
Dennis Green
Don’t Want To Lose Your Valentine? Stay Away From These Gifts
Valentine’s Day is all about making your loved one feel special, pampered and on the top of the wor…
European analyst says Germany will focus on 2 tasks after the horrifying sexual attacks in Cologne
The New Year's Eve assault also apparently spurred retaliatory violence against foreigners. Gangs o…
Germans Are Bizarrely Obsessed With This Old British Short Film On New Year's Eve
Why do half of Germans watch this movie every year, gleefully reciting lines as they happen? …
Gus Lubin
The 4 things every modern gentleman should know about wearing cologne
Mindy Yang, Vice President and Curator of MiN New York, surrounds herself with unique and limited d…
Sam Rega
DEAL OF THE DAY: There are some great discounts on cologne right now [up to 45% off]
Disclosure: This post is brought to you by Business Insider's Insider Picks team. We aim to highlig…
Insider Picks
Germany is about to make it easier to deport foreign criminals after horrific mass attacks on women in Cologne
The New Year's Eve attacks, where more than 600 criminal complaints - ranging from theft to sexual …
Kenneth Cole Is Using Google Glass To Advertise Its New Cologne
The app is part of Kenneth Cole's "Man Up for Mankind Challenge," which promotes the new Mankind fr…