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2 mins read
Colgate onboards Kiara Advani as its brand ambassador; launches a new ad
The advertisement is conceptualised by WPP's Red Fuse
2 mins read
Colgate's endearing campaign encourages people to stop worrying about 'what'll people think' and just follow their hearts
The new film inspires people to use the lockdown as a moment for reassessment and start challenging…
3 mins read
Swiggy Instamart reimagines 5 Star's Ramesh Suresh and Colgate's 'Kya aapke toothpaste mein namak hai' ads
Swiggy Instamart’s new campaign gives a modern twist to iconic ads we grew up watching
1 min read
Colgate-Palmolive launches the first-ever recyclable toothpaste tubes in India; aims to achieve 100% recyclability across its oral care portfolio
Colgate-Palmolive intends to create a recyclable alternative to reuse the billions of toothpaste tu…
2 mins read
Where ad agency giants like WPP and IPG are hiring
Here are the top media and advertising stories from Business Insider for August 17.
Lauren Johnson
1 min read
Companies are on pace to buy back a record $1 trillion in stock this year as Russia's war in Ukraine and the Fed's planned rate hikes rattle markets
Already this year, S&P 500 companies have announced plans to buy back shares worth $238 billion — p…
Natasha Dailey
2 mins read
America's biggest companies can't stop bragging to investors about how they're charging you more
"What we are very good at is pricing," Colgate Palmolive's CEO said last week as several companies …
Dominick Reuter
6 mins read
OYO’s Valentine’s Day campaign with Neena Gupta and Swanand Kirkire stands out in the clutter of mushy, young love
Here is a Valentine's Day campaign that stood out this year
6 mins read
Why are Indian brands transporting consumers to older times with their campaigns?
As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…
2 mins read
YouTube regional language ads leaderboard signals shift in consumer preference for regional ads online
YouTube’s watch time jumps by 45% in H2; regional language content becomes one of its strongest dri…
1 min read
Colgate-Palmolive (India) Q3 net up 3.64 pc at Rs 199 cr
New Delhi, Jan 30 () FMCG firm Colgate-Palmolive (India) on Thursday reported a 3.64 per cent incre…
PTI
1 min read
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
Ad volume on television declines by 3% in Q1 2021: TAM AdEx
3 mins read
Brands can no longer ignore Indian women during the country's most popular sporting event
It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…
1 min read
Colgate takes Ramdev’s threat seriously; will launch new products under ‘natural’ category
"The natural segment in India has been growing rapidly. And to capitalise on this, we're revitalisi…
2 mins read
Is Patanjali actually going to displace traditional biggies from the market, or is it just Baba Ramdev’s charm?
This year, so far, the BSE FMCG index, a gauge of the FMCG stocks on BSE, has already slumped 9%, e…