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5 mins read

The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking

In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the …

Dan DeFrancesco   


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2 mins read

Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl

Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in…

Katherine Tangalakis-Lippert   


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1 min read

One lucky person will get everything advertised during the Super Bowl, from a car to a 30-pound bucket of mayo

DoorDash's massive Super Bowl prize includes items like 1,000 Popeyes chicken wings, 720 Reese's pe…

Sarah Jackson   


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3 mins read

The Beyhive was right: Verizon's cryptic teasers led to a Beyoncé Super Bowl ad

Verizon released cryptic ads featuring Tony Hale this week, sparking speculation that Beyoncé would…

Hannah Getahun   


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6 mins read

Travis Kelce: Super Bowl legend, Taylor Swift's boyfriend, and … personal finance guru?

A commercial featuring Kansas City Chiefs tight end Travis Kelce wants to sell you a new financial …

Emily Stewart   


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1 min read

Coinbase just kicked off the Super Bowl with a simple ad featuring a QR code styled like the bouncing icon of a DVD screensaver

Investor and crypto enthusiast Mark Cuban called the concept "brilliant" and the surge of traffic r…

Dominick Reuter,Lauren Johnson   


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2 mins read

Blake Lively attended the Super Bowl in nearly half a million dollars worth of jewelry

Blake Lively attended the Super Bowl alongside Taylor Swift. Her outfit included a Balenciaga x Adi…

Amanda Krause   


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2 mins read

RFK Jr. apologizes for causing 'anyone in my family pain' after his super PACs' Super Bowl ad but he's still promoting it online

The American Values super PAC said it spend $7 million on the 30-second ad in support of the indepe…

Madison Hall   


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3 mins read

Taylor Swift and Beyoncé were the real stars of the Super Bowl, proving we're in the age of the upstage

One week after Taylor Swift announced a new album at the Grammys, Beyoncé released two new songs du…

Callie Ahlgrim   


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2 mins read

Áine Cain   


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1 min read

Uber Eats to edit Super Bowl commercial after facing backlash for peanut allergy joke, charity says

The ad, titled "Don't Forget Uber Eats," features David and Victoria Beckham and "Friends" actors J…

Nathan Rennolds   


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2 mins read

Temu dropped tens of millions of dollars on its flurry of Super Bowl ads — and its big spending may pay off

Temu aired three commercials during Sunday's game as the Chinese-owned e-commerce company tries to …

Erin Snodgrass   


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3 mins read

Tesla didn't run a Super Bowl ad. But a tech CEO calling for a boycott of the carmaker did.

The Dawn Project aired anti-Tesla Super Bowl ads for the second consecutive year.

Grace Kay   


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1 min read

Uber CEO says Super Bowl ads aren't worth it without celebrity promotion ahead of 'Friends'-themed spot

Uber CEO Dara Khosrowshahi says big stars help make pricey Super Bowl ads worth it. Uber's spot thi…

Alex Bitter   


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2 mins read

US Sen. Sherrod Brown says crypto ads during Super Bowl did not address the 'fraud, scams, and outright theft' in the space

Sen. Brown said the ads didn't address "fraud, scams, and outright theft" in the space and urged re…

Isabelle Lee   


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2 mins read

Crypto exchange Coinbase is forced to throttle traffic after its viral QR-code Super Bowl ad briefly crashes its website

The crypto exchange said its services were back up and running after its Super Bowl ad offering $15…

Harry Robertson   


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3 mins read

Cetaphil's Taylor Swift-themed Super Bowl ad is getting praise online, but a TikTok creator says it's a rip-off

Cetaphil's Super Bowl commercial debuted on Friday and included several nods to Taylor Swift. But a…

Lauren Edmonds   


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4 mins read

The top 10 Super Bowl commercials that have already generated the most buzz online this year

From Amazon to Bud Light, here are some of the most popular Super Bowl commercials leading up to th…

Grace Kay   


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3 mins read

I asked ChatGPT to write a viral Super Bowl commercial. Here's what an advertising pro thought of the AI script.

I asked ChatGPT to write three Super Bowl commercials with differing instructions. A creative direc…

Aidan Pollard