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The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking
In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the …
Dan DeFrancesco
Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in…
Katherine Tangalakis-Lippert
One lucky person will get everything advertised during the Super Bowl, from a car to a 30-pound bucket of mayo
DoorDash's massive Super Bowl prize includes items like 1,000 Popeyes chicken wings, 720 Reese's pe…
Sarah Jackson
The Martin Agency’s CEO says that they came up with Coinbase’s bouncing QR Code idea but CEO Brian Armstrong refuses to give credit
The Martin Agency’s CEO blames Coinbase’s CEO for idea theft
The Beyhive was right: Verizon's cryptic teasers led to a Beyoncé Super Bowl ad
Verizon released cryptic ads featuring Tony Hale this week, sparking speculation that Beyoncé would…
Hannah Getahun
Travis Kelce: Super Bowl legend, Taylor Swift's boyfriend, and … personal finance guru?
A commercial featuring Kansas City Chiefs tight end Travis Kelce wants to sell you a new financial …
Emily Stewart
Coinbase just kicked off the Super Bowl with a simple ad featuring a QR code styled like the bouncing icon of a DVD screensaver
Investor and crypto enthusiast Mark Cuban called the concept "brilliant" and the surge of traffic r…
Dominick Reuter,Lauren Johnson
Blake Lively attended the Super Bowl in nearly half a million dollars worth of jewelry
Blake Lively attended the Super Bowl alongside Taylor Swift. Her outfit included a Balenciaga x Adi…
Amanda Krause
RFK Jr. apologizes for causing 'anyone in my family pain' after his super PACs' Super Bowl ad but he's still promoting it online
The American Values super PAC said it spend $7 million on the 30-second ad in support of the indepe…
Madison Hall
Taylor Swift and Beyoncé were the real stars of the Super Bowl, proving we're in the age of the upstage
One week after Taylor Swift announced a new album at the Grammys, Beyoncé released two new songs du…
Callie Ahlgrim
Coinbase CEO bashes ad agencies and their 'gimmicky' ideas, then backpedals after a major ad firm calls him out and claims credit for the company's Super Bowl ad
Coinbase CMO Kate Rouch posted on Twitter saying that the CEO was confused because of her team's "s…
Áine Cain
Uber Eats to edit Super Bowl commercial after facing backlash for peanut allergy joke, charity says
The ad, titled "Don't Forget Uber Eats," features David and Victoria Beckham and "Friends" actors J…
Nathan Rennolds
Temu dropped tens of millions of dollars on its flurry of Super Bowl ads — and its big spending may pay off
Temu aired three commercials during Sunday's game as the Chinese-owned e-commerce company tries to …
Erin Snodgrass
Tesla didn't run a Super Bowl ad. But a tech CEO calling for a boycott of the carmaker did.
The Dawn Project aired anti-Tesla Super Bowl ads for the second consecutive year.
Grace Kay
Uber CEO says Super Bowl ads aren't worth it without celebrity promotion ahead of 'Friends'-themed spot
Uber CEO Dara Khosrowshahi says big stars help make pricey Super Bowl ads worth it. Uber's spot thi…
Alex Bitter
US Sen. Sherrod Brown says crypto ads during Super Bowl did not address the 'fraud, scams, and outright theft' in the space
Sen. Brown said the ads didn't address "fraud, scams, and outright theft" in the space and urged re…
Isabelle Lee
Crypto exchange Coinbase is forced to throttle traffic after its viral QR-code Super Bowl ad briefly crashes its website
The crypto exchange said its services were back up and running after its Super Bowl ad offering $15…
Harry Robertson
Cetaphil's Taylor Swift-themed Super Bowl ad is getting praise online, but a TikTok creator says it's a rip-off
Cetaphil's Super Bowl commercial debuted on Friday and included several nods to Taylor Swift. But a…
Lauren Edmonds
The top 10 Super Bowl commercials that have already generated the most buzz online this year
From Amazon to Bud Light, here are some of the most popular Super Bowl commercials leading up to th…
Grace Kay
I asked ChatGPT to write a viral Super Bowl commercial. Here's what an advertising pro thought of the AI script.
I asked ChatGPT to write three Super Bowl commercials with differing instructions. A creative direc…