<ul class="summary-list"><li>People are sharing a trend on TikTok where they only wash their hair every few weeks. </li><li>Some people believe "hair training" — or washing hair infrequently — leads to a healthier scalp and hair.</li></ul>People are hopping on a trend where you don't wash your hair for up to a month — but experts say it could lead to hair loss. Dubbed "hair training" by TikTokers, the trend centers on people washing their hair as infrequently as possible, believing it will train the scalp and hair to look healthier and more beautiful. They also believe the practice will eventually make their scalp less greasy and leave hair in a state where it won't need to be washed as much.The hashtag <a href="https://www.tiktok.com/tag/hairtraining" target="_blank" rel="noopener">#hairtraining</a> has amassed some 164.1 million views on TikTok.In one of the most <a href="https://www.tiktok.com/@cherries_87/video/7219312664109976838" target="_blank" rel="noopener">popular TikToks on hair training</a>, hair content creator @cherries_87 said she hadn't washed her hair in 33 days — and that it was only her third time washing her hair this year. The video, posted on April 7, has garnered 5.7 million views and over 613,000 likes."Before I wash my hair I soak my roots in rosemary oil and I do a leave-in conditioner overnight," @cherries87 said in the video, adding that she last washed her hair on March 5, more than a month prior to the date of her video.Several people said they were skeptical of hair training, writing that their hair often looks greasy after a day or two of not washing it."How do you manage to only wash once a month? My scalp gets so itchy after a few days of not washing x," one person commented on @cherries87's video.Another person wrote: "If you only wash it every month that means you only wash your hair 12 times a year. That is so crazy to think."Others said hair training will do wonders for those who want thick, luscious hair. "It's better for your hair if you don't wash it often x," one person commented.<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@cherries_87/video/7219312664109976838" data-video-id="7219312664109976838" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@cherries_87" href="https://www.tiktok.com/@cherries_87?refer=embed">@cherries_87</a> 3rd hair wash of 2023!! ♥️ <a title="mumsoftiktok" target="_blank" href="https://www.tiktok.com/tag/mumsoftiktok?refer=embed">#mumsoftiktok</a> <a title="thinktink" target="_blank" href="https://www.tiktok.com/tag/thinktink?refer=embed">#THINKTINK</a> <a title="hairtraining" target="_blank" href="https://www.tiktok.com/tag/hairtraining?refer=embed">#hairtraining</a> <a target="_blank" title="♬ original sound - Tink" href="https://www.tiktok.com/music/original-sound-7219312755471993605?refer=embed">♬ original sound - Tink</a> </section> </blockquote> But several experts disagree, saying the practice might eventually cause hair loss. Fariha Anwar, an aesthetic doctor at Euromed Clinic Dubai, told the <a href="https://www.healthline.com/health-news/not-washing-your-hair-for-days-can-lead-to-hair-loss-scalp-infection#How-hair-training-can-lead-to-hair-loss" target="_blank" rel="noopener">health website Healthline</a> that not washing your hair can cause excess sebum — an oily substance that coats the skin — to build up on your scalp."For me, the biggest issue with not washing hair regularly is that you could be at risk of developing seborrheic dermatitis, a common skin condition that primarily affects the scalp and is characterized by red, itchy, and inflamed skin," Anwar said. She added that the condition might cause an itchy scalp and that scratching it can lead to hair loss. A 2021 study published in the journal <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8138261/" target="_blank" rel="noopener">Skin Appendage Disorders</a> also found that not washing your hair frequently can harm your scalp. Surpriya Punyani et al. studied 1,500 people in China and found that those who washed their hair five to six times a week had healthier scalps.Their research also found that infrequent hair washing can cause scalp sensitivity, leading to an increased risk of hair loss.How often a person should wash their hair depends on their age, skin type, and hair texture, according to the <a href="https://www.aad.org/public/everyday-care/hair-scalp-care/hair/healthy-hair-tips" target="_blank" rel="noopener">American Academy of Dermatology Association</a>. For example, people with curly and coily hair should wash their hair once a week or every other week, <a href="https://www.aad.org/public/everyday-care/hair-scalp-care/hair/care-african-american" target="_blank" rel="noopener">per the AADA's website</a>.But people with <a href="https://www.webmd.com/beauty/why-is-my-hair-so-oily-how-to-manage-oily-hair" target="_blank" rel="noopener">oily scalps and skin types</a> should wash their hair as often as once a day, the AADA stated.It's not the first time hygiene habits have divided people online. In 2021, several people on TikTok went viral for saying they <a href="https://www.tiktok.com/@joe.bartolozzi/video/7024262977444482310?lang=en" target="_blank" rel="noopener">only showered every two to three weeks.</a>@cherries_87, Anwar, and Punyani did not immediately respond to requests for comment from Insider sent outside regular office hours.

Waiting 30 days to wash your hair is the new thing on TikTok — but some experts say hair loss could follow

<ul class="summary-list"><li>We tested the <a href="https://www.amazon.com/Remington-DT7432-Electric-Detangling-Batteries/dp/B000JI9JYQ/ref=sr_1_39?dchild=1&amp;keywords=detangler&amp;qid=1606275548&amp;sr=8-39&amp;sr=8-39">Remington Tame The Mane electric detangling brush</a>, an automatic detangler that claims to instantly and easily detangle wet or dry <keyword id="23927" type="PERSON" weightage="60" keywordseo="Hair">hair</keyword>. </li><li>We tested the detangler on three of its claims: Does it actually detangle, does it detangle quickly, and does it detangle painlessly?</li><li>Though slightly painful if pulled through snags, the detangler was successful in detangling three different hair types and was quicker than normal detangling.</li></ul>Nico Reyes: This is the Remington Tame the Mane electric detangling brush, and it's supposed to do all of the detangling for me. These little bristle things move back and forth, and they're supposed to detangle quickly and painlessly. The box says that you can use this on wet or dry hair, so I figured we'd split the hair down the middle and do one side wet and the other side dry. I'm going to be testing this detangler out on how well it detangles, how quickly it detangles, and how painlessly it detangles. I'm not really sure about the last one, because this [brush whirring] is terrifying. All I have in my hair right now is my normal detangling spray that I use every single time I detangle. So, what they want you to do is kind of work bottom up. So, like, do it little by little, raise it, do it little by little, raise it, until you get to the top, and you keep doing it until it's all detangled. Oh. Oh! Actually, it's literally not as terrifying as I thought at all. I have to say that so far, even though I did hit one or two snags because I didn't remove the brush and then start at the top again, that was my own fault, this thing is working pretty painlessly. Like, I don't feel anything when it's going through my hair, and I expected the dry side to be literally so painful. One thing that I can say is that with my normal detangling brush in the shower, I feel like I shed a lot more. This is, like, no big deal. This is nothing compared to what's left over in the shower when I'm done brushing my hair. OK, so now we're going to do the wet side. I'm just going to spray my hair with my spray bottle. I don't want it to be soaking, soaking wet, but thoroughly damp. I'm already noticing a huge difference in detangling the wet side versus the dry side. It's just gliding through the hair so much easier. Obviously, I just think wet hair in general is easier to detangle, but I'm liking it a lot better on the wet side. I also think it's moving so much faster through my wet hair, so I do think that it's possible that this detangles faster than my normal way of detangling, but only if your hair is actually wet. Before I tell you guys what I think about the detangler, I'm going to have my friends Celia and A. C. also try it out so we can see how it performs on different hair types. Celia Skvaril: I have <keyword id="83404" type="PERSON" weightage="60" keywordseo="straight-hair">straight hair</keyword>. This is pretty much it after it dries after the shower, but it's incredibly fine. So I'll brush it fully out and then take a step, and it'll be completely tangled again. A. C. Fowler: So, my natural hair is what I think is <keyword id="11234188" type="UNKNOWN" weightage="60" keywordseo="4c-hair">4C hair</keyword>. So very thick, classic Afro, Black hair. Celia: It feels really, like, skinny. I feel like it feels like, I mean, my hair is very thin, but I feel like it feels less thick. It just feels very smooth. I feel like a lot, since my hair is so fine, it kind of slipped through a lot of places. But other than that, I mean, I think it's, it feels pretty untangled. When I finger-comb it, I didn't really snag. A. C.: I'm surprised that this is even kind of working. It hits a snag, but it doesn't feel like it's pulling at my hair. So I'm fine. Like, it doesn't... I could see a kid maybe being like, "Ow, it hurts." Just at any feeling of a pull, but as an adult man, [laughing] it's just fine. One thing I'm noticing is that it's just really easy for parts of the hair to completely go through because the bristles are so wide, so it just might not even get touched when you pass through it. Nico: Is it still not painful? Celia: No, it's not painful, but I feel like it's hard because for some reason this isn't feeling as smooth to me. A. C.: I'm shocked, because I did not think this was gonna work at all, wet or dry. [laughing] Nico: I literally was expecting it to be like... A. C.: [laughing] Me too. I was expecting it to be spinning, and then be like [imitates stopping]. [laughing] Wow, so it just encountered a pretty thick clump, and I just slowed down and went through it a few times, and then it just went straight through. So, on the first side, the dry side, definitely took a long, long time, much longer than usual. On the wet side, much quicker. Nico: Taking A. C. and Celia's experiences into consideration, I think that I can say that this product does work, and it does work for different hair types depending on how you use it. I don't think that this is going to replace my normal method of detangling, because I do like to do it in the shower and this thing has batteries in it, but it's a product that does what it says it's going to do

Watch this automatic hair detangler instantly remove knots

<ul class="summary-list"><li>We test the <a href="https://www.amazon.com/Hair-Straightener-Brush-Straightening-Anti-Scald/dp/B07MMQ4BZH">Tymo Ring Hair Straightener Comb</a> that claims to work on all <keyword id="23927" type="PERSON" weightage="60" keywordseo="Hair">hair</keyword> types and straighten in just one pass.</li><li>We test the straightener on how well it straightens and how well it works for different hair types. </li><li>We think the $50 straightener is worth it and works with straightening different hair types, and it even includes heat options for people with dyed or bleached hair.</li></ul>Following is a transcript of the <keyword id="21654" type="COMPANY" weightage="60" keywordseo="video">video</keyword>.Nico Reyes: You probably noticed that the only time I ever straighten my hair is when I'm doing a video about straightening hair, and today is one of those days. I'm going to be trying out the Tymo Ring <keyword id="2440927" type="PERSON" weightage="60" keywordseo="hair-straightener">Hair Straightener</keyword> Comb. It's essentially a hair straightener in comb form that's supposed to straighten any type of hair easily. And because it's in the comb shape, it's supposed to kind of detangle as it's straightening.I'm going to be testing this straightener out on how well it straightens and how well it straightens different hair types, so a couple of my friends will also be testing it out with me later.The straightener does come with this little booklet of instructions, and there's a temperature-setting chart that shows you the appropriate temperature setting for your specific hair type. I think that I would be temperature setting No. 5, which is 410 degrees Fahrenheit, for thick, curly, and <keyword id="1414132" type="PERSON" weightage="60" keywordseo="Wavy-hair">wavy hair</keyword>. The product page says that this thing works in one stroke, which, I don't know if I believe that. Besides the heat protectant that I'm gonna be using, I have zero product in my hair right now. It's just my dry hair in its normal state.For me, at least right now, it's definitely not a one-stroke situation. I do have to do a couple of passes, but this is still straightening pretty fast. I am gonna try and get a little bit closer to my roots, because they're still really curly and bumpy. I never, ever straighten my hair. People who straighten their hair all the time must be watching this like, what is she doing? Right now this is at 410, and I can easily touch it because these parts of the comb do not get hot, so people say that they can get really, really close to their scalp. So that's what I'm gonna try right now. It's doing pretty well. Let's try it this way. There's no bumps at all! I think it's gonna be a little bit harder once I start working on the back of my head just because it's not as easy for me to maneuver that, but this is pretty great.OK. So, I'm almost done, but just, like, touching the top of my hair, this, like the crown of my head, is my problem area, and I can still feel some bumps back there. So I'm gonna turn around and try to work out some of the bumps on the back of my head. What was that video we did where I looked exactly like Jacob Black? [ding] I will say, I do like how my hair turned out. But before I give you my final thoughts, let's see how the Tymo comb worked out for my friends A. C. and Caroline.A. C. Fowler: So, I think I have 4C hair, which is thick, <keyword id="388" type="PERSON" weightage="60" keywordseo="Curly-Hair">curly hair</keyword>. Black hair. Yeah, I have never, ever straightened my hair, ever before.Caroline Aghajanian: I would say I have wavy hair, and then it gets puffier on the bottom. I just don't like that it's so flat up top. But it's fine.Nico: And they have a chart on here that says, like, this is the right heat for you to use on your hair, and there is actually a section that's for bleached hair. So I feel like that's probably the one you're gonna have to use.Caroline: Yeah. You know what? That's really good, because my biggest fear, I guess anyone that goes blond, is kind of -- like, your hair is so damaged, so if you iron it, sometimes it might break off. Like, even from here. And I'm like, I don't want my hair to break off from my scalp.Nico: I think you're gonna be the same level as me. I was level five, which is, like, thick, curly hair, and it's 410 degrees.A. C.: [gasps] Oh, I'm so nervous! [laughs]Caroline: Wow! Oh, my gosh. [gasps] This is good! A. C.: Oh, my gosh! [laughs] It's so straight. Holy moly. Let's just say, first little bit, that was very easy. It really did straighten it. My hair has never been straight before. I can, like, put it behind my ears. [laughs]Caroline: Even at this low heat, it ironed it pretty well.Nico: Is this faster than your normal straightener?Caroline: Yeah, this is so fast. And, like, my normal straightener, it's a pretty good brand, but I still smell burning hair when I use it. Yeah. Even at a very low setting. And so, this one I don't. It's really good. So, I feel like I can get really close to my ears, because the outside blades aren't too hot. And so I can really get those hairs that don't really grow, or, like, the hairs that are super close to the scalp.A. C.: So, yeah, overall I definitely think that this works for thick, curly hair. My hair type.Nico: Clearly, my friends and I loved trying out the Tymo Hair Straightener Comb, and it actually straightened our hair really, really well, especially the roots, which was the big point of concern for us. Is it gonna get close enough to our roots where it doesn't burn us but still straightens? And it did. I think if you do have wavy or curly hair and want a method of straightening that isn't gonna take you all day, you'd really, really like this.

This straightening comb is meant to work in one swipe on any hair type

I've styled Issa Rae's hair for nearly a decade. From ditching combs to holding your edges during protective styles, here's how to care for natural hair.

<ul class="summary-list"><li>The myth that people with tightly coiled <keyword id="11988739" type="UNKNOWN" weightage="60" keywordseo="hair" source="Orion">hair</keyword> can't get <keyword id="12852473" type="UNKNOWN" weightage="60" keywordseo="lice" source="Orion">lice</keyword> is a common misconception, according to an expert.</li><li><a href="https://www.instagram.com/drmichellehenry/?hl=en">Dermatologist Dr. Michelle Henry</a> told Insider lice can exist on all hair types and should be treated by a professional.</li></ul>Lice infestations are a <a href="https://www.cdc.gov/parasites/lice/head/gen_info/faqs.html#:~:text=Head%20lice%20are%20found%20worldwide,household%20members%20of%20infested%20children.">common problem among young children</a> that can result in scalp irritation. The small parasitic insects can live on the scalp, feed off blood, and create colonies when left untreated, <a href="https://www.mayoclinic.org/diseases-conditions/lice/symptoms-causes/syc-20374399">according to the Mayo Clinic</a>. While anyone can get an infestation, <a href="https://www.instagram.com/drmichellehenry/?hl=en">Dr. Michelle Henry</a>, a board-certified <keyword id="11931736" type="UNKNOWN" weightage="60" keywordseo="dermatologist" source="Orion">dermatologist</keyword>, told Insider there is a common misconception that Black people with curly, kinky hair can't get lice. Deborah, a mother from Cleveland, Ohio, <a href="https://www.allure.com/story/can-black-people-get-lice">told Allure</a> she didn't think she could get lice after her biracial daughter with looser Type 2 hair came home with an infestation from school. Two days later, both she and her other daughter, Lauren, had lice."I was looking in the bathroom mirror and [the lice were] kind of tangled up and caught in my hair," <a href="https://www.allure.com/story/can-black-people-get-lice">Lauren told Allure.</a> "I was honestly surprised because I have pretty kinky hair. Thick, coily, 4C hair, styled in locs — so to get lice just didn't make sense to me."Henry said while different hair textures are more well-suited to ward off the critters, anyone can be a host. "It is less frequent," Henry said. "There are all these myths that the hair is inhospitable. That's not the reason."According to data from the <a href="https://www.mayoclinic.org/diseases-conditions/lice/symptoms-causes/syc-20374399">Centers for Disease Control and Prevention</a><a href="https://www.mayoclinic.org/diseases-conditions/lice/symptoms-causes/syc-20374399"> (CDC),</a> head lice infestations are less common in curly hair types, but<a href="https://www.mayoclinic.org/diseases-conditions/lice/symptoms-causes/syc-20374399"></a> Henry says everyone should be aware of the symptoms of the condition, like intense itching, tickling, and finding lice eggs – or nits – in your hair.<h2>Lice infestations often result in an itching, burning scalp</h2>People with a lice infestation may experience tickling, itching, and burning on their scalp, according to <a href="https://www.mayoclinic.org/diseases-conditions/lice/symptoms-causes/syc-20374399">the CDC</a> . Because lice feed off human blood, they can irritate the scalp by biting it and leave behind bloody scabs. Lice will also lay eggs to reproduce, which cling to hair strands and resemble white specks. Henry says these symptoms should look no different in curly hair types, so if you or your child feel itching or burning, you may want to check for lice. Lice and their eggs are easiest to spot along the nape of the neck and on your ears. <h2>Lice are more common in straight hair, but they can still attach to curly hair </h2>According to Henry, lice are more likely to attach to straight hair because of the shape of the follicle.Henry said people with curly hair have an elliptical follicle that creates hair patterns resembling an "S" that lice have a harder time grasping onto. People with wavy and straight hair have circular follicles that make strands of hair straight. However, Henry said that doesn't mean lice can't attach to curlier hair types like <a href="https://www.allure.com/gallery/curl-hair-type-guide">Type 4 hair</a>.<h2>Treating lice in curly hair types should be approached with the same caution and care as straight hair</h2>Henry told Insider anyone with curly hair who thinks they may have lice should enlist the help of an expert. Rather than wasting time and money trying to cure an infestation with over-the-counter products, Henry recommends calling a dermatologist and making an appointment. "You really wanna make sure that you are getting the most effective treatment earliest, and you're gonna get that treatment at your dermatologist's office," she said.

The myth that Black people don’t get lice isn’t true. Here are the signs to watch out for, according to a dermatologist.

When you buy through our links, we may earn money from our affiliate partners. <a href="https://www.insider-inc.com/commerce-on-insider-inc/">Learn more.</a><a href="http://Briogeo-Hair.tmfhgn.net/c/196318/653639/10329?subId1=biip_123118_briogeo-hair-products&amp;u=https%3A%2F%2Fbriogeohair.com%2Fcollections%2Fcurlcurl" target="_blank" rel="nofollow nofollow noopener sponsored sponsored"></a><ul class="summary-list"><li><a href="http://Briogeo-Hair.tmfhgn.net/c/196318/653639/10329?subId1=biip_123118_briogeo-hair-products&amp;u=https%3A%2F%2Fbriogeohair.com%2Fm%2F" target="_blank" rel="noopener nofollow">Briogeo</a> is a range of clean, safe hair-care products formulated for all hair types — but it's seen particular success in the curly hair space.</li><li>Founder Nancy Twine created the line when she noticed a gap in the market for women with natural textured curls.</li><li>The line is free of sulfates, silicones, and parabens and features natural ingredients like rice aminos, avocado oil, shea butter, and a signature tomato fruit ferment to support healthy curls.</li></ul>They say you always want what you can't have, and that's especially true when it comes to hair.Those of us with curls and coils usually long for stick-straight strands, so much so that we spend a ridiculous amount of time and money on professional blowouts, at-home straightening tools, and products that promise a "smooth finish" in an attempt to tame our natural texture. Sound familiar?As someone with curly hair, I've always harbored a not-so-secret wish for hair that's just slightly more manageable. But my impatient personality renders regular blowouts and straightening sessions out of the question. Most days, I scrunch in a curl cream and let my hair air dry on its own. This usually leaves me with blah waves and at least a little bit of frizz… which I always assumed was my natural texture.But when I started using <a href="http://Briogeo-Hair.tmfhgn.net/c/196318/653639/10329?subId1=biip_123118_briogeo-hair-products&amp;u=https%3A%2F%2Fbriogeohair.com%2Fcollections%2Fbest-sellerslers" target="_blank" rel="noopener nofollow nofollow sponsored">Briogeo, a clean hair-care line</a> that formulates products without sulfates, silicones or parabens, all of that changed. Treated with the right products — namely, <a href="http://Briogeo-Hair.tmfhgn.net/c/196318/653639/10329?subId1=biip_123118_briogeo-hair-products&amp;u=https%3A%2F%2Fbriogeohair.com%2Fcollections%2Fcurlcurl" target="_blank" rel="noopener nofollow nofollow sponsored">Briogeo's Curl Charisma</a> and <a href="http://Briogeo-Hair.tmfhgn.net/c/196318/653639/10329?subId1=biip_123118_briogeo-hair-products&amp;u=https%3A%2F%2Fbriogeohair.com%2Fcollections%2Ftreatmentment" target="_blank" rel="noopener nofollow nofollow sponsored">Don't Despair, Repair!</a> ranges — my curls transformed into the soft, bouncy, voluminous hair of my dreams.<h2>Briogeo makes natural haircare that actually does what it promises to do</h2>Even though <a href="http://Briogeo-Hair.tmfhgn.net/c/196318/653639/10329?subId1=biip_123118_briogeo-hair-products&amp;u=https%3A%2F%2Fbriogeohair.com%2Fm%2F" target="_blank" rel="noopener nofollow nofollow sponsored">Briogeo</a> makes products for all hair types, their curl-focused shampoos, conditioners, and stylers are what the brand is best known for — especially in the natural hair community, where there's a dearth of effective products.Brand founder Nancy Twine noticed this gap in the market at a young age, and began DIY-ing her own <keyword id="25273" type="PERSON" weightage="60" keywordseo="hair-care">hair care</keyword> at home with her mother."When I was younger, it was nearly impossible for me to find the right products to tame my curls, which is why my mom and I would concoct our own hair treatments using natural oils, extracts, and butters we'd source from our local health food store," Twine tells Business Insider. Her homemade hair care was merely a hobby; one that she left behind when she moved from West Virginia to New York City to pursue a career in finance. But as Twine became reliant on store-bought products to care for her curls, she realized that the curly community was seriously underserved.<div type="image" title="Briogeo review 2" height="572" width="763" msid="75765447" hostid="261"></div>"After working in finance for seven years, it felt right to be ready for a change," she says of switching careers and launching Briogeo. "The plethora of textured hair-care options didn't exist [then], so I had no choice but to create products that spoke to my specific needs." It's not just Twine's specific needs that are met by Briogeo, though; her formulations speak to all women with curly and coily hair. Myself included.<h2>The ingredients Briogeo uses are just as important as the ones they don't</h2>Pre-Briogeo, I didn't pay much attention to the hair-care products I used — I would grab something at CVS whenever I was running low, and as long as the words "curly hair" were emblazoned somewhere on the bottle, I thought I was choosing well. In actuality, many of the products in my collection were filled with ingredients Twine sees as no-nos: silicones, sulfates, and parabens. These ingredients can be damaging for any hair type, but curly hair — which is typically drier and more porous than most — is particularly at risk."I am anti-silicones," Twine states.Silicones are commonly used in conditioners, since they cover hair in a plastic-like coating that gives the appearance of soft, smooth strands. But silicones are somewhat controversial, since they don't actually affect the health of your hair — they just make it look healthy. Underneath the silicone shine, hair is often damaged and dry. "Silicones can also make curls feel lackluster, and don't do anything to nourish the hair — they're essentially a Band-Aid," Twine says. "I think the curl community has resonated with the fact that Briogeo is a completely silicone-free line."Twine avoids sulfates for similar reasons.This ingredient is typically seen in shampoos for its ability to deep-clean strands and strip away excess oil and buildup; but it's been shown that sulfates can actually strip away too much, which damages hair in the long run. And since waves and curls — especially textured curls — are already dry and more prone to damage, sulfates disproportionately affect the health of curly hair.Parabens are preservatives used to extend the shelf life of skin-care and hair-care products, but they're also known endocrine disruptors, meaning they mess with the body's hormonal functions. This substance is easily absorbed through the skin (and that includes the scalp), so it was important to Twine to create a safe line of hair care free from parabens. "Our products actually do what they say they do, without exposing the skin and hair to potentially harmful ingredients," Twine says.<a href="http://Briogeo-Hair.tmfhgn.net/c/196318/653639/10329?subId1=biip_123118_briogeo-hair-products&amp;u=https%3A%2F%2Fbriogeohair.com%2Fm%2F" target="_blank" rel="noopener nofollow nofollow sponsored">Briogeo</a> is so much more than what's not in the bottle, though; the brand's reputation for providing effective products stands on what is inside."We use rice amino acids to help keep frizz at bay," says Twine. "Rice amino acids help to seal the hair cuticle to lock out environmental moisture (aka, humidity) that can cause curls to frizz." The line also relies on natural moisturizers, like avocado oil and shea butter, to keep curls soft, hydrated, and shiny. But what really sets Briogeo apart in the curly space is its "unique tomato fruit ferment ingredient," the founder tells us. "It helps to add definition to curls, boosting curl pattern and vibrancy."If you're new to the brad, Twine recommends starting with the best-selling <a href="http://Briogeo-Hair.tmfhgn.net/c/196318/653639/10329?subId1=biip_123118_briogeo-hair-products&amp;u=https%3A%2F%2Fbriogeohair.com%2Fcollections%2Ftreatment%2Fproducts%2Fdont-despair-repair-deep-conditioning-maskmask" target="_blank" rel="noopener nofollow nofollow sponsored">Don't Despair, Repair! Deep Conditioning Mask</a>.This one isn't just for curly girls, either; it works on all types and textures to visibly repair damage and enhance the healthiness of hair. The founder calls it "a must-have hair-care staple" (and I must I say, I agree).<iframe src="https://produktor.businessinsider.com/productCardService?id=5ebeb5df3f737070292b6675&amp;type=small&amp;live=true" width="100%" height="150%" frameborder="0" style="position:absolute; top:0; left: 0"></iframe><iframe src="https://produktor.businessinsider.com/productCardService?id=5ebeb68c3ad86175e11734b3&amp;type=small&amp;live=true" width="100%" height="150%" frameborder="0" style="position:absolute; top:0; left: 0"></iframe>Those with waves or curls will do well with <a href="https://briogeohair.tmfhgn.net/c/196318/653639/10329?u=https%3A%2F%2Fbriogeohair.com%2Fproducts%2Fcurl-charisma-rice-amino-avocado-hydrating-shampoo%3Fvariant%3D31062193176658" target="_blank" rel="noopener nofollow nofollow sponsored">Briogeo's Curl Charisma Shampoo</a> and <a href="https://briogeohair.tmfhgn.net/c/196318/653639/10329?u=https%3A%2F%2Fbriogeohair.com%2Fproducts%2Fcurl-charisma-rice-amino-shea-curl-defining-conditioner%3Fvariant%3D31062259335250" target="_blank" rel="noopener nofollow nofollow sponsored">Conditioner</a> — this is what I've been using on my wash days, and my hair has never been happier. "For coily and textured types, I recommend our new <a href="http://Briogeo-Hair.tmfhgn.net/c/196318/653639/10329?subId1=biip_123118_briogeo-hair-products&amp;u=https%3A%2F%2Fbriogeohair.com%2Fcollections%2Fcurl%2Fproducts%2Fcurl-charisma-chia-flax-seed-coil-custardtard" target="_blank" rel="noopener nofollow nofollow sponsored">Curl Charisma Coil Custard</a>," Twine shares. "It's a rich, creamy styler that really makes coils super defined and hydrated."<iframe src="https://produktor.businessinsider.com/productCardService?id=5ebeb7835af6cc6d73472674&amp;type=small&amp;live=true" width="100%" height="150%" frameborder="0" style="position:absolute; top:0; left: 0"></iframe><h2>The bottom line</h2>I recommend Briogeo for the naturally curly among us who are still fighting their natural texture. Trust me, I know it seems easier to straighten your curls into oblivion in hopes of a good hair day — but maybe that's only because you haven't seen how soft and bouncy your curls can truly be.With the right products in hand (and on your head), you just might find you love your natural hair. Hey, it happened to me.<h3>Shop Briogeo's hair-care products on <a href="http://Briogeo-Hair.tmfhgn.net/c/196318/653639/10329?subId1=biip_123118_briogeo-hair-products&amp;u=https%3A%2F%2Fbriogeohair.com%2Fcollections%2Fall-productsucts" target="_blank" rel="nofollow noopener nofollow sponsored">Briogeo</a>, <a href="https://amzn.to/2LFbLcB" target="_blank" rel="noopener nofollow nofollow sponsored">Amazon</a>, and <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=1237&amp;u1=biip_123118_briogeo-hair-products&amp;murl=https%3A%2F%2Fshop.nordstrom.com%2Fsr%3Forigin%3Dkeywordsearch%26keyword%3Dbriogeord%3Dbriogeo" target="_blank" rel="noopener nofollow nofollow sponsored">Nordstrom</a></h3>Read the original article on <a href="https://www.insider.com/briogeo-haircare-review">Insider</a>

After 29 years of searching, I finally found a hair-care brand that understands my curls — here's what makes Briogeo's products different

The <a href="http://www.businessinsider.com/insiderpicks" target="_blank" rel="noopener noreferrer">Insider Picks</a> team writes about stuff we think you'll like. Business <keyword id="79969" type="ORGANIZATION" weightage="60" keywordseo="insider">Insider</keyword> has affiliate partnerships, so we get a share of the revenue from your purchase.<a href="https://amzn.to/2LFbLcB" target="_blank" rel="noopener"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5c17f9d2a040ff4cc217f155-763/briogeo hair.jpg" border="0" alt="Briogeo Hair" data-mce-source="Briogeo" />Briogeo</div></div></div></a><ul class="summary-list"><li><a href="https://amzn.to/2LFbLcB" target="_blank" rel="noopener">Briogeo</a> is a range of clean, safe hair-care products formulated for all hair types - but it's seen particular success in the curly hair space.</li><li>Founder Nancy Twine created the line when she noticed a gap in the market for women with natural textured curls.</li><li>The line is free of sulfates, silicones, and parabens and features natural ingredients like rice aminos, avocado oil, shea butter, and a signature tomato fruit ferment to support healthy curls.</li></ul>They say you always want what you can't have, and that's especially true when it comes to hair.Those of us with curls and coils usually long for stick-straight strands, so much so that we spend a ridiculous amount of time and money on professional blowouts, at-home straightening tools, and products that promise a "smooth finish" in an attempt to tame our natural texture. Sound familiar?As someone with curly hair, I've always harbored a not-so-secret wish for hair that's just slightly more manageable. But my impatient personality renders regular blowouts and straightening sessions out of the question. Most days, I scrunch in a curl cream and let my hair air dry on its own. This usually leaves me with blah waves and at least a little bit of frizz… which I always assumed was my natural texture.But when I started using <a href="https://amzn.to/2LFbLcB" target="_blank" rel="noopener">Briogeo, a clean hair-care line </a>that formulates products without sulfates, silicones or parabens, all of that changed. Treated with the right products - namely, <a href="https://amzn.to/2St8P5z" target="_blank" rel="noopener">Briogeo's Curl Charisma</a> and <a href="https://amzn.to/2BVh431" target="_blank" rel="noopener">Don't Despair, Repair!</a> ranges - my curls transformed into the soft, bouncy, voluminous hair of my dreams.Even though <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=1237&amp;u1=biip_121718_briogeo-hair-care-product-review&amp;murl=https%3A%2F%2Fshop.nordstrom.com%2Fc%2Fbriogeo%3Forigin%3DproductBrandLink" target="_blank" rel="noopener">Briogeo</a> makes products for all hair types, their curl-focused shampoos, conditioners, and stylers are what the brand is best known for - especially in the natural hair community, where there's a dearth of effective products.Brand founder Nancy Twine noticed this gap in the market at a young age, and began DIY-ing her own hair care at home with her mother."When I was younger, it was nearly impossible for me to find the right products to tame my curls, which is why my mom and I would concoct our own hair treatments using natural oils, extracts, and butters we'd source from our local health food store," Twine tells Business Insider. Her homemade hair care was merely a hobby; one that she left behind when she moved from West Virginia to New York City to pursue a career in finance. But as Twine became reliant on store-bought products to care for her curls, she realized that the curly community was seriously underserved."After working in finance for seven years, it felt right to be ready for a change," she says of switching careers and launching Briogeo. "The plethora of textured hair-care options didn't exist [then], so I had no choice but to create products that spoke to my specific needs." It's not just Twine's specific needs that are met by Briogeo, though; her formulations speak to all women with curly and coily hair. Myself included.Pre-Briogeo, I didn't pay much attention to the hair-care products I used - I would grab something at CVS whenever I was running low, and as long as the words "curly hair" were emblazoned somewhere on the bottle, I thought I was choosing well. In actuality, many of the products in my collection were filled with ingredients Twine sees as no-nos: silicones, sulfates, and parabens. These ingredients can be damaging for any hair type, but curly hair - which is typically drier and more porous than most - is particularly at risk.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://amzn.to/2LFbLcB" target="_blank" rel="noopener"><img src="https://static-ssl.businessinsider.com/image/5c17f953cf07954e4a17c559-763/briogeo hair care.jpg" border="0" alt="Briogeo Hair Care" data-mce-source="Briogeo" /></a>Briogeo</div></div></div>"I am anti-silicones," Twine states.Silicones are commonly used in conditioners, since they cover hair in a plastic-like coating that gives the appearance of soft, smooth strands. But silicones are somewhat controversial, since they don't actually affect the health of your hair - they just make it look healthy. Underneath the silicone shine, hair is often damaged and dry. "Silicones can also make curls feel lackluster, and don't do anything to nourish the hair - they're essentially a Band-Aid," Twine says. "I think the curl community has resonated with the fact that Briogeo is a completely silicone-free line."Twine avoids sulfates for similar reasons.This ingredient is typically seen in shampoos for its ability to deep-clean strands and strip away excess oil and buildup; but it's been shown that sulfates can actually strip away too much, which damages hair in the long run. And since waves and curls - especially textured curls - are already dry and more prone to damage, sulfates disproportionately affect the health of curly hair.Parabens are preservatives used to extend the shelf life of skin-care and hair-care products, but they're also known endocrine disruptors, meaning they mess with the body's hormonal functions. This substance is easily absorbed through the skin (and that includes the scalp), so it was important to Twine to create a safe line of hair care free from parabens. "Our products actually do what they say they do, without exposing the skin and hair to potentially harmful ingredients," Twine says.<a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=1237&amp;u1=biip_121718_briogeo-hair-care-product-review&amp;murl=https%3A%2F%2Fshop.nordstrom.com%2Fc%2Fbriogeo%3Forigin%3DproductBrandLink" target="_blank" rel="noopener">Briogeo</a> is so much more than what's not in the bottle, though; the brand's reputation for providing effective products stands on what is inside."We use rice amino acids to help keep frizz at bay," says Twine. "Rice amino acids help to seal the hair cuticle to lock out environmental moisture (aka, humidity) that can cause curls to frizz." The line also relies on natural moisturizers, like avocado oil and shea butter, to keep curls soft, hydrated, and shiny. But what really sets Briogeo apart in the curly space is its "unique tomato fruit ferment ingredient," the founder tells us. "It helps to add definition to curls, boosting curl pattern and vibrancy."If you're new to the brad, Twine recommends starting with the best-selling <a href="https://amzn.to/2s00GKb" target="_blank" rel="noopener">Don't Despair, Repair! Deep Conditioning Mask</a>.This one isn't just for curly girls, either; it works on all types and textures to visibly repair damage and enhance the healthiness of hair. The founder calls it "a must-have hair-care staple" (and I must I say, I agree).Those with waves or curls will do well with <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=1237&amp;u1=biip_121718_briogeo-hair-care-product-review&amp;murl=https%3A%2F%2Fshop.nordstrom.com%2Fs%2Fbriogeo-curl-charisma-rice-amino-avocado-hydrating-shampoo%2F4873092%3Forigin%3Dkeywordsearch-personalizedsort%26breadcrumb%3DHome%252FAll%2520Results%26color%3Dnone" target="_blank" rel="noopener">Briogeo's Curl Charisma Shampoo</a> and <a href="https://amzn.to/2Ssgq4j" target="_blank" rel="noopener">Conditioner</a> - this is what I've been using on my wash days, and my hair has never been happier. "For coily and textured types, I recommend our new<a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=1237&amp;u1=biip_121718_briogeo-hair-care-product-review&amp;murl=https%3A%2F%2Fshop.nordstrom.com%2Fs%2Fbriogeo-curl-charisma-coil-custard%2F5110914%3Forigin%3Dkeywordsearch-personalizedsort%26breadcrumb%3DHome%252FAll%2520Results%26color%3Dnone" target="_blank" rel="noopener"> Curl Charisma Coil Custard</a>," Twine shares. "It's a rich, creamy styler that really makes coils super defined and hydrated."More than anyone else, though, I recommend Briogeo for the naturally curly among us who are still fighting their natural texture. Trust me, I know it seems easier to straighten your curls into oblivion in hopes of a good hair day - but maybe that's only because you haven't seen how soft and bouncy your curls can truly be.With the right products in hand (and on your head), you just might find you love your natural hair. Hey, it happened to me.<h3><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=1237&amp;u1=biip_121718_briogeo-hair-care-product-review&amp;murl=https%3A%2F%2Fshop.nordstrom.com%2Fc%2Fbriogeo%3Forigin%3DproductBrandLink" target="_blank" rel="noopener">Shop for Briogeo hair-care products on Nordstrom</a> and <a href="https://amzn.to/2LFbLcB" target="_blank" rel="noopener">Amazon</a></h3><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a> Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>. Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.

After 29 years of searching, I finally found a hair-care brand that understands my curls

The <a href="http://www.businessinsider.com/insiderpicks" target="_blank" rel="noopener noreferrer">Insider Picks</a> team writes about stuff we think you'll like. Business <keyword id="79969" type="ORGANIZATION" weightage="60" keywordseo="insider">Insider</keyword> has affiliate partnerships, so we get a share of the revenue from your purchase.<a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;u1=biip_011819_shhhowercap-product-review&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fshhhowercap-P415203" target="_blank" rel="noopener"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5c420a8cc8635e5d8a32fc35-1200/shhhowercap 2.jpg" border="0" alt="Shhhowercap 2" data-mce-source="Shhhowercap" />Shhhowercap</div></div></div></a><ul class="summary-list"><li><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;u1=biip_011819_shhhowercap-product-review&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fshhhowercap-P415203" target="_blank" rel="noopener">Shhhowercap</a>, a brand known for creating shower accessories that are equally fashionable and functional, has reinvented the shower cap for a new generation. Their design keeps hair dry while preserving style with a patented hydrophobic, breathable, nanotech fabric.</li><li>Besides functionality, Shhhowercap is bringing aesthetically pleasing shower caps to market. Their range includes bright colors and seasonal prints, all executed in the brand's signature pleat-front style.</li><li>The <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;u1=biip_011819_shhhowercap-product-review&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fshhhowercap-P415203" target="_blank" rel="noopener">Shhhowercap is a game changer for women</a> with thick, long, or curly hair who have been let down by traditional shower cap designs. This one has a no-slip grip band at the front, and expandable elastic at the back to account for thick or heavy hair.</li><li>It is the only shower cap that's ever actually kept all of my hair dry in the shower.</li><li>We talked with Jackie De Jesu, the founder and CEO of Shhhowercap, to learn more about what went into reinventing the shower cap. </li></ul>What do you think of when you hear the words "shower cap?" Chances are, your mind conjures up an image of a frumpy spinster, or maybe you picture the stereotypical lunch lady in her puffy, elastic-banded headgear. Certainly, you don't think chic (shower caps are usually anything but) and probably, you don't think useful (those thin plastic versions are no match for a thick head of hair and high water pressure). But a <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;u1=biip_011819_shhhowercap-product-review&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fshhhowercap-P415203" target="_blank" rel="noopener">Shhhowercap</a>? That's a whole different story.I first stumbled upon <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;u1=biip_011819_shhhowercap-product-review&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fshhhowercap-P415203" target="_blank" rel="noopener">Shhhowercap</a>, a brand known for shower accessories that are equally fashionable and functional, while browsing <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;u1=biip_011819_shhhowercap-product-review&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fshhhowercap-P415203" target="_blank" rel="noopener">Sephora</a>. Amid the pages and pages of moisturizers and makeup, one product was eye-catching enough to stop my thumb mid-scroll: Was this colorful cap a fashion-forward turban headband? Would it work with jeans and a blazer? I could practically picture myself donning it for an Instagram selfie and racking up the likes… when I realized it was a shower cap. "Originally, I set out to make [a shower cap] that looked chic," Jackie De Jesu, the founder and CEO of Shhhowercap, tells Business Insider. (Mission: accomplished.) "However, after multiple conversations with women, I learned that aesthetics were just the tip of the iceberg." It's true; as with everything else in life, looks will only get you so far. The real reason most millennial women don't use shower caps anymore isn't because they're not aesthetically pleasing - it's because they don't actually do what we need them to do: keep our hair healthy and dry, and preserve our hairstyle while we shower.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;u1=biip_011819_shhhowercap-product-review&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fshhhowercap-P415203" target="_blank" rel="noopener"><img src="https://static-ssl.businessinsider.com/image/5c4208857196715c7e587c33-1200/shhhowercap 1.jpg" border="0" alt="Shhhowercap 1" data-mce-source="Shhhowercap" /></a>Shhhowercap</div></div></div>Read more: <a href="https://www.businessinsider.com/which-is-better-prose-vs-function-of-beauty-haircare-2019-1" target="_blank" rel="noopener">Prose vs. Function of Beauty - how the two most popular personalized hair-care companies stack up</a>"From the elastic band leaving an indent on their forehead, to the crazy snapping noise that the plastic made, to the built-up mildew smell, to how they fit - they didn't - and everything in between, I realized we were all settling for a less than experience," De Jesu says. And in 2019, less than doesn't belong in any woman's vocabulary. "I realized I could do it better," the founder shares. "So, I did.""Better" is putting it mildly. Pre-Shhhowercap, I was never able to find a similar product that was able to hold all of my thick, long hair. The weight of my curls tended to pull down the back of my shower cap, leaving the front of my scalp exposed. Eventually, I took to twirling a full-size towel around my head while I washed, careful to keep it away from the spray of the shower; but this usually didn't work out the way I wanted it to (think: falling off, getting soaked, ruining hair). <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;u1=biip_011819_shhhowercap-product-review&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fshhhowercap-P415203" target="_blank" rel="noopener">Shhhowercap</a> offers a decidedly more user-friendly experience: It features a no-slip grip band at the front, and expandable elastic at the back to account for thick or heavy hair. It's wide enough to cover my whole head, tight enough to keep water out, but not so tight that it smooshes the hairstyle underneath. In short, it's straight-up magic."I spent years in development," De Jesu reveals. "From the patented, hydrophobic, breathable nanotech fabric, to the pleats at the front of the design, every single aspect of this waterproof hair covering has been optimized to solve for what we were missing in the category." Another thing that sets Shhhowercap apart is its focus on education. De Jesu and her team are dedicated to helping busy women thrive - whether that means saving them styling time in the morning or advocating for the long-term health of their hair. "The most immediate, and arguably the biggest, benefit for a lot of people is efficiency," the founder explains. "It's not just skipping the hair wash, it's the ability to skip the re-styling of your hair after every single shower." The cap prevents frizz and curl fall-out, and keeps blowouts from curling up."We also spend most of our time talking about owning the behavior of not washing our hair every day versus blowout protection," De Jesu says. In the last decade or so, research has proven that shampooing your hair too often is almost as damaging as heat-styling it every day. "Over-washing strips away natural oils, exposes cuticle shafts, increases split ends, dulls hair shine, and it traps you in a cycle of over washing," she tells us. Which is probably why 90% of women are opting not to wash their hair every day.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;u1=biip_011819_shhhowercap-product-review&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fshhhowercap-P415203" target="_blank" rel="noopener"><img src="https://static-ssl.businessinsider.com/image/5c420f09faf13255b754d1a7-1200/shhhowercap 3.jpg" border="0" alt="shhhowercap 3" data-mce-source="Shhhowercap" /></a>Shhhowercap</div></div></div>Read more: <a href="https://www.businessinsider.com/t3-bodywaver-review-19-1" target="_blank" rel="noopener">I'm terrible at doing my own hair, but this $130 hot tool is easy to use and makes me look like I just got a salon blowout</a>If you're within that 90%, Shhhowercap just might make getting ready in the morning that much easier.It's suitable for all hair types, too; from fine and straight, to natural and coily, to weaves and extensions."While the product is most often used as a traditional shower cap, we've noticed a number of customers use us a swim cap during summer months or as an extra layer of protection in the rain," De Jesu shares. "It's also perfect for deep conditioning treatments and overnight masks."While Shhhowercap might not be fit to wear with jeans and blazer like I originally hoped, it does make for a damn good selfie.<h3><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;u1=biip_011819_shhhowercap-product-review&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fshhhowercap-P415203" target="_blank" rel="noopener">Buy the Shhhowercap for $43 on Sephora in 12 designs</a></h3><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a> Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>. Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.

This is the only shower cap that's ever actually kept all of my hair dry - it's pricey at $43, but worth it

<img src="https://static-ssl.businessinsider.com/image/5e4c2dd14b661b054c5588f3-1778/naza beauty a - founder 1.jpg" alt="Naza Beauty A Founder 1" />Naza BeautyNaza Beauty founder and CEO Natanya Montgomery.<ul class="summary-list"><li>San Francisco startup Naza Beauty is opening a salon in the city's Mission District that will cater to women of color with "coily, kinky, afro-textured hair."</li><li>The salon will essentially be the Drybar for women of color, with a menu of protective styles performed by trained stylists in under four hours.</li><li>Naza Beauty has received $1 million in pre-seed funding by Alexis Ohanian's Initialized Capital.</li><li>The startup's salon opening comes at a time when black hair and heritage are gaining more awareness in legislation and entertainment.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>For women of color with textured hair, the hair salon experience has historically been an eight to 12 to even <a href="https://techcrunch.com/2020/02/18/black-haircare-startup-naza-beauty-just-raised-1-million-from-alexis-ohanians-initialized-capital/">17-hour</a> affair.San Francisco startup Naza Beauty has workshopped that time period down to four hours, founder and CEO Natanya Montgomery told Business Insider.The hair care company offers protective styling and specialization for women of color whose coily, kinky, afro-textured hair has historically been shut out of the mainstream hair market.Naza Beauty is set to fill that void, starting with its opening of a salon in San Francisco's Mission district on February 22. The salon's customers will be able to book via the company website, and through its proprietary booking payment and customization software, and choose among styles like braids, twists, sew-ins, and blowouts for sessions that are designed to be completed in under four hours by trained stylists.It's essentially a Drybar, but for women of color with textured hair.And it has Alexis Ohanian's Initialized Capital backing the company's mission as well - the VC firm poured $1 million of pre-seed funding into the startup.It's refreshing news in an ecosystem that rarely supports or rewards black female entrepreneurs - <a href="https://www.businessinsider.com/arlan-hamilton-backstage-capital-raises-fund-for-black-female-founders-2018-5">less than 1%</a> of VC cash fuels black women-founded startups.Naza Beauty's opening comes as more national and global awareness and celebration of black hair is finally picking up steam. The CROWN (Creating a Respectful and Open World) Act is <a href="https://www.insider.com/what-is-the-crown-act-oscars-2020-2">designed to protect people from discrimination</a> based on their hair texture and style. The act has been passed in New York, New Jersey, and California, and Washington state and Minnesota recently passed or introduced similar legislation, as <a href="https://techcrunch.com/2020/02/18/black-haircare-startup-naza-beauty-just-raised-1-million-from-alexis-ohanians-initialized-capital/">TechCrunch's Megan Rose Dickey</a> reports.And the Kickstarter-funded short film Hair Love, after garnering <a href="https://www.kickstarter.com/blog/kickstarter-funded-hair-love-wins-academy-award-for-best-animate">$284,058</a> in pledging on the crowdfunding site, won an Oscar for Best Animated Short Film, proving that personal stories depicting and celebrating black hair and heritage are valued and deserve funding, despite the lack of mainstream studio interest.For Montgomery, founding her company is, of course, personal. She told Business Insider that her earliest hair memories are not the fun ones you would think of. Her mother did her hair until she was seven, at which time she turned to a salon for braids, a session that took nine hours. That, she said, is a very normal experience for women of color with textured hair."I've been doing that once a month, every month, since then," she said. "The experience has never gotten easier."Montgomery said she wished someone would build something better, and in 2017, realized that someone was her.The salon is designed to let women of color know that they are represented and that "there's a space where they could go without shame of what their hair looks like and the way that it grows out of their head," Montgomery said.Here's how the startup plans to set up shop - and what the salon will look like.

A San Francisco haircare startup raised $1 million from Alexis Ohanian's VC firm to open a Drybar for women of color

People of color explain the difference between cultural appropriation and appreciation

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2F" target="_blank" rel="noopener"><img src="https://static-ssl.businessinsider.com/image/5d23b8b4a17d6c0b3c039d86-800/fob.jpg" border="0" alt="fob" data-mce-source="Function of Beauty Facebook" /></a>Function of Beauty FacebookFunction of Beauty lets women customize their shampoo and conditioner.</div></div></div><ul class="summary-list"><li>In a sea of options, it's still hard to find hair care that feels like it's really made for you. </li><li><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2F" target="_blank" rel="noopener">Function of Beauty</a> is trying to change that with totally customizable hair care for women. Just fill out a quick hair quiz and Function of Beauty will create a hair-care routine fit for your hair needs. </li><li><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2F" target="_blank" rel="noopener">Function of Beauty</a> embraces individuality and believes hair care shouldn't be a one-size-fits-all formula. Four women on the Insider Picks team tried the brand's shampoos and conditioners to see how the products worked on our very different hair types. </li><li>Ultimately, we all loved the personalization process as well as packaging and aesthetics, but the reviews were mixed on how well the formulas worked, especially considering the high price tag (bottles start at $36).</li></ul>Human beings are unique. We wear outfits that show off our personal style. We create playlists so we can listen to the music we love whenever we want. We have myriad interests and passions which we proudly display on our social media profiles - and talk about often in person. For the most part, the world that we live in makes it easy for us to personalize everything in our lives - from monogrammed phone cases to data-driven subscription boxes. So, why doesn't our hair care get the same treatment?<a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2F" target="_blank" rel="noopener">Function of Beauty</a> was founded in 2015 with the intention of helping women embrace their one-of-a-kind hair- and shaking up the shampoo aisle with some much-needed personalization. After all, we search for <a href="https://www.businessinsider.com/which-is-better-prose-vs-function-of-beauty-haircare-2019-1" target="_blank" rel="noopener">customization</a> in so many other aspects of our lives, why should we settle for two-in-one shampoo and conditioner?Zahir Dossa may not seem like your typical beauty brand founder. But, the MIT alum (with four degrees from his alma mater) saw a need for customization in the space. While receiving his PHD, Dossa started working on a beauty cooperative. When <a href="https://www.insider.com/function-of-beauty-custom-shampoo-conditioner-review-2017-3" target="_blank" rel="noopener">he asked a group of women for feedback</a> on the same product, he was surprised at the wide range of answers he received. It was that experience that planted the seed that would soon become Function of Beauty, a hair-care brand that lets women customize their routine with totally personalized shampoos and conditioners.<h2>The personalization process</h2><a href="https://www.businessinsider.com/which-is-better-prose-vs-function-of-beauty-haircare-2019-1#the-final-hair-care-products-look-and-smell-different-too-4" target="_blank" rel="noopener">Using Function of Beauty</a> is simple. Fill out a quick four-part <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2Forder-2019%2F%3Frand%3D1" target="_blank" rel="noopener">hair quiz</a> to tell the FOB team everything they need to know about your hair, and the brand's algorithms will get to finding you the perfect formula. The quiz asks a few basic questions including your hair type (curly, straight, etc.), hair structure (fine, thick, etc.), scalp moisture, etc., and lets you pick five hair goals, which are pretty much just what you're looking to get from these products (do you want to banish brassiness? reduce oil? add shine or volume?). Then comes the fun part: picking out the fragrance and appearance of your products. Energizing eucalyptus, sweet shea butter and vanilla, and fresh peach are just some of the delightful scent combinations. You can tint your shampoo and conditioner with one of the seven dyes (which are 100% vegan and sulfate-free too) or leave the products dye-free. When you pick out your products, they'll come to your door in cute personalized bottles. <h2>Pricing </h2>There are a few ways to buy <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2F" target="_blank" rel="noopener">Function of Beauty</a> products. You can choose to get a delivery just one time, every six months, every three months, or once a month. In terms of size, you can get an eight- or 16-ounce bottle of either shampoo or conditioner. The pricing structure is as follows:<ul><li>16-ounce shampoo + 16-ounce conditioner = $49</li><li>8 -ounce shampoo + 8-ounce conditioner = $36</li><li>8 -ounce shampoo + 16-ounce conditioner = $43</li><li>16-ounce shampoo + 8-ounce conditioner = $43</li><li>16-ounce conditioner = $36</li><li>16-ounce shampoo = $36</li></ul>These are definitely pricier than your drugstore hair-care brands, but the price tag reflects the custom approach as well as the high-quality ingredients used. <h2>Trying Function of Beauty</h2><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2F" target="_blank" rel="noopener">Function of Beauty</a> has received thousands of <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2Freviews%2F" target="_blank" rel="noopener">five-star reviews</a>, but we wanted to see how it actually worked on our own hair. So, three of my colleagues and I swapped out our regular shampoos and conditioners for customized Function of Beauty regimens. We all filled out the hair quiz and received an eight-ounce shampoo and conditioner just for us. Find our reviews below.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2F" target="_blank" rel="noopener"><img src="https://static-ssl.businessinsider.com/image/5d23be0ba17d6c649012cdf3-1200/peach.jpg" border="0" alt="peach" data-mce-source="Function of Beauty Instagram" /></a>Function of Beauty Instagram</div></div></div><h3>Connie Chen, Insider Picks reporter:</h3>Hair type: Dark brown, medium coarseness, straight, medium-lengthProducts: eight-ounce shampoo in purple, pear scent; eight-ounce conditioner in blue, pear scent Experience: Both my scalp and my actual hair tend towards dryness, so I'm always looking for shampoo and conditioner that hydrates and conditions it. After a few weeks of using my customized Function of Beauty products, my hair has been reinvigorated and overall feels softer and less dry. The colors are pretty and I'm also in love with the scent - this might be the best-smelling shampoo and conditioner I've ever used. <h3>Alyssa Powell, Insider Picks graphics intern:</h3>Hair type: Black, tightly coiled, thick, shortProducts: eight-ounce shampoo in blue, pineapple scent; eight-ounce conditioner in orange, pineapple scentExperience: As much as I love my tightly coiled, well-put-together hair, maintaining moisture, retaining length, and finding the right products have always been a struggle for me. It's been a year since I did my big chop. Ever since then I've been particular about the products I use and have been consistent with my routine. The packaging of these products was beautiful. I loved how my name was printed on the bottles and on the direction booklet. I followed all the directions except one: to cleanse or condition three to four times per week. For those with coily hair (who don't rock wash-and-gos) you know washing too often can strip the much-needed moisture from your hair. Also, I would never make it to work on time. I did my normal routine washing once a week in the shower, followed by moisturizing with <a href="https://amzn.to/2LCSPNM" target="_blank" rel="noopener">Uncle Funky's Daughter Extra Butter</a>, and then styling with mousse. After one month of using the products, I don't think Function of Beauty is right for me. My hair felt clean, the pineapple smelled amazing, and my twists still looked great. However, my hair did not feel moisturized.<a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2F" target="_blank" rel="noopener"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5d23c5a9a17d6c0d553aba14-1200/purplee.jpg" border="0" alt="purplee" data-mce-source="Function of Beauty Facebook" />Function of Beauty Facebook</div></div></div></a><h3>Remi Rosmarin, Insider Picks reporter:</h3>Hair type: Blonde (color treated), fine, wavy, medium-lengthProducts: eight-ounce shampoo in purple, nude peach scent; eight-ounce conditioner in purple, nude peach scentExperience: I can never really get a read on my hair. It's frizzy and dry one day, oily the next. I usually alternate between a slew of hair-care products each week - my attempt at giving my hair everything it needs. I was excited to try Function of Beauty and try to slim down my hair-care routine. Doing the hair quiz was quick and fun. I chose the following goals for my wavy and fine hair: lengthen, reduce brassiness, color protection, oil control, and volumize. If you choose reduce brassiness as one of your goals, you'll get <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2F" target="_blank" rel="noopener">Function of Beauty</a>'s purple shampoo. While <a href="https://www.businessinsider.com/clairol-shimmer-lights-purple-shampoo-review" target="_blank" rel="noopener">I love Clairol's iteration</a>, I had recently had a hair treatment that required I use sulfate-free shampoo, so I was happy to get this new sulfate-free brass banisher. My favorite parts of Function of Beauty are the customization features. I love the light peachy scent, the cute purple colors, and the bottle which is sweetly labeled "Function of Remi". All of these aspects make washing my hair a little more fun. It doesn't hurt that the bottles look absolutely adorable in your shower.In terms of how well the products are working, I've been using them for over a month and am still not really sure. To the touch, my hair feels very clean and soft, but I haven't noticed a real change in volume or how long it takes my hair to get greasy. I'm definitely satisfied with the products, but I haven't noticed enough of a difference to justify the price, which is double what I usually pay for shampoo and conditioner. <div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2F" target="_blank" rel="noopener"><img src="https://static-ssl.businessinsider.com/image/5d23c5e7a17d6c0e025dbbf3-1200/red.jpg" border="0" alt="red" data-mce-source="Function of Beauty Instagram" /></a>Function of Beauty Instagram</div></div></div><h3>Mara Leighton, Insider Picks reporter:</h3>Hair type: Brunette (color-treated), thick, wavy, long Products: eight-ounce shampoo in purple, eucalyptus scent; 16-ounce conditioner in purple, eucalyptus scentExperience: My hair is wavy, long, and verges on as dry and frizzy as grass in a drought on its worst days. Since sulfates can over-dry the hair (and humid summer weather is not the time to tempt such problems), I've been trying to find a sulfate-free formula that I really like - and Function of Beauty did the job. The personalization test is a nice touch - I already knew my bottles wouldn't have a host of <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2Fabout%2F" target="_blank" rel="noopener">potentially bad ingredients</a>, but a personalized formula meant I felt assured that they would actually have all the ingredients that I specifically needed in their stead (like those combating brassiness in color-treated hair, rebuilding strands, boosting shine, and taming frizz). I also loved the ability to choose a big bottle of conditioner and a smaller bottle of shampoo - for perhaps the first time ever, I won't run out of conditioner before shampoo. In practice, the formula is really good. It smells fresh and clean (my preferred scents), and manages to make my hair feel clean, lightweight, and keep frizz to a minimum without dampening volume. I shower at night and let my hair air dry, and my waves seem to look more uniform, though not exactly glossy. I could still be using too much shampoo. Either way, I really love the effect and am fine supplementing with a hair mask in my routine. And, while not as important as the formula, it doesn't hurt that the bottles look so nice in my bathroom. Even having the small personalization of "Function of Mara" on them makes the act of showering feel kind of like a treat.<h3><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43603&amp;murl=https%3A%2F%2Fwww.functionofbeauty.com%2F" target="_blank" rel="noopener">Create your own personalized hair-care routine at Function of Beauty</a></h3><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a> Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>. Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.

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