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3 mins read
Coca-Cola India's spending on brands to be highest in H2
Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of…
PTI
1 min read
Coca-Cola India enters ready-to-drink tea beverages segment
The organic green tea for the product will be sourced from Kolkata-based Luxmi Tea Co Private Lt…
PTI
3 mins read
Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report
In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…
ANI
2 mins read
Coca-Cola India unveils ‘Coke Tables’ campaign with Diljit Dosanjh in Punjab
Diljit Dosanjh unveils Coca-Cola India’s new ‘Coke x Meals’ campaign, says “There’s magic when we e…
1 min read
Sourav Ganguly to be Coca-Cola India's brand ambassador for three more years
The Coca-Cola Company has an eight-decade long association with Olympics, four decades with the FIF…
2 mins read
Coca Cola-themed smartphone expected to launch in India this year
Coca Cola is reportedly planning on launching a smartphone in India this quarter. The beverage gian…
2 mins read
The US Olympic committee is suing Logan Paul and KSI's drink brand Prime for using Olympic branding without permission
Logan Paul and KSI's drinks brand unlawfully used terms like "Team USA" and "going for gold," the U…
Grace Dean
4 mins read
Cold drink brands have a merry summer after Covid-19 fizzed out their sales for two consecutive seasons
After going through two consecutive dry summers, 2022 has proved to be promising for beverage and s…
3 mins read
Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple Delite
The addition of this flavor by Fanta will enhance the brand portfolio in India to a two-flavor range
5 mins read
Campa has to go beyond invitation price to build the brand & distribution network
The launch of Campa-Cola is right not just from the season point of view but also because the heat …
2 mins read
Pepsi onboards Samantha Ruth Prabhu as its brand ambassador
Personifying the youth's unwavering passion and unshakable spirit through its disruptive narratives…
1 min read
Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new product
The new campaign will go live across television, digital, outdoor, social media and retail
2 mins read
'I love you, pepsi', says Superstar Yash as he becomes Pepsi's brand ambassador
Yash, who shattered all geographical boundaries to become a force to reckon with, has had a huge…
2 mins read
Coca-Cola's Kinley launches a new campaign with MS Dhoni, says a little trust goes a long way
The new campaign will go on-air across prominent electronic channels and will be complemented by di…
3 mins read
Vijay Deverakonda wows audiences with his action-packed stunts in Thums Up’s new campaign
Vijay Deverakonda of Arjun Reddy fame is back with action-packed stunts
2 mins read
Here's why Coca-Cola is eliminating the iconic green Sprite bottle
Coca-Cola is retiring the green Sprite bottle and switching to clear plastic. The change makes it m…
Catherine Boudreau
3 mins read
Thums Up partners with Jasprit Bumrah for ICC Men’s T20 World Cup 2021
Thums Up has partnered with ICC (International Cricket Council) as an exclusive non-alcoholic bever…
3 mins read
Tokyo 2020 Paralympic Games' first FMCG partner, Thums up, salutes the strength and resilience of Paralympic Athletes in latest campaign
The campaign is conceptualised by Ogilvy India
3 mins read
Coca-Cola launches its new ‘Thanda’ campaign with actors Janhvi Kapoor and Ishaan Khatter
The film has been conceptualized by McCann World Group
7 mins read
Thums Up wants to celebrate the resilience of ordinary and extraordinary heroes alike: Arnab Roy, Coca-Cola India
The brand wants to evolve from celebrating the the sense of physical strength to ‘real world herois…