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3 mins read
Coca-Cola India's spending on brands to be highest in H2
Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of…
PTI
1 min read
Coca-Cola India enters ready-to-drink tea beverages segment
The organic green tea for the product will be sourced from Kolkata-based Luxmi Tea Co Private Lt…
PTI
3 mins read
Coca-Cola India invests in foodtech platform Thrive, which aims to change the way you order your meal online
Coca-Cola India has acquired a 15% minority stake in Thrive, an Indian foodtech platform. This mark…
4 mins read
Cold drink brands have a merry summer after Covid-19 fizzed out their sales for two consecutive seasons
After going through two consecutive dry summers, 2022 has proved to be promising for beverage and s…
1 min read
Sourav Ganguly to be Coca-Cola India's brand ambassador for three more years
The Coca-Cola Company has an eight-decade long association with Olympics, four decades with the FIF…
3 mins read
Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple Delite
The addition of this flavor by Fanta will enhance the brand portfolio in India to a two-flavor range
2 mins read
Coca-Cola India unveils ‘Coke Tables’ campaign with Diljit Dosanjh in Punjab
Diljit Dosanjh unveils Coca-Cola India’s new ‘Coke x Meals’ campaign, says “There’s magic when we e…
2 mins read
Coca-Cola's Kinley launches a new campaign with MS Dhoni, says a little trust goes a long way
The new campaign will go on-air across prominent electronic channels and will be complemented by di…
3 mins read
Vijay Deverakonda wows audiences with his action-packed stunts in Thums Up’s new campaign
Vijay Deverakonda of Arjun Reddy fame is back with action-packed stunts
3 mins read
Thums Up partners with Jasprit Bumrah for ICC Men’s T20 World Cup 2021
Thums Up has partnered with ICC (International Cricket Council) as an exclusive non-alcoholic bever…
3 mins read
Tokyo 2020 Paralympic Games' first FMCG partner, Thums up, salutes the strength and resilience of Paralympic Athletes in latest campaign
The campaign is conceptualised by Ogilvy India
7 mins read
Thums Up wants to celebrate the resilience of ordinary and extraordinary heroes alike: Arnab Roy, Coca-Cola India
The brand wants to evolve from celebrating the the sense of physical strength to ‘real world herois…
2 mins read
1 min read
Coca-Cola temporarily suspends production in India in wake of Coronavirus outbreak
An extraordinary situation such as COVID-19, calls for empathy, care, out-of-the-box thinking.
2 mins read
India is the 5th largest market for Coca-Cola globally
Coca-Cola India has progressed into the new decade by becoming the fifth largest market by volume f…
2 mins read
Coca-Cola India launches Vio Spiced Buttermilk as a part of its focus on developing localised products
It will also be available in stores across Delhi and Chennai, and major towns in Orissa, Andhra Pra…
2 mins read
The many perks of working at Coca Cola, India
Don't you want to work here?
1 min read
Coca-Cola to launch cheaper aerated drinks
World's largest beverage maker has decided to launch the new category of drinks in popular local…
2 mins read
Continuous flat sales force Coca-Cola India to shuffle top management
The Atlanta-based giant has to be cautious about changes in the Indian market given that the c…
1 min read
Coca-Cola looking to expand portfolio, plans to launch frozen desserts in India
Going forward, the US based company is planning to introduce frozen desserts in the Indian mark…