You Searched For "coca cola anthem" and got 15 results
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1 min read
Here is how Maestro Ilaiyaraaja composed HCCB’s anthem
We spoke to the brand and agency to find out what made HCCB come up with an anthem now, the rising …
How Maestro Ilaiyaraaja composed HCCB’s anthem
Music maestro Ilaiyaraaja has composed the corporate anthem for Hindustan Coca-Cola Beverages. This…
2 mins read
Coca-Cola just launched a massive new ad campaign to change the conversation around sugary drinks
He added: "We've found over time that the more we position Coca-Cola as an icon, the smaller we bec…
Will Heilpern,Will Heilpern  Â
3 mins read
Coca-Cola is taking a huge step away from the sugary soda that made it famous
With American soda consumption down 25% since 1998, Coca-Cola has been scrambling to prove that it …
2 mins read
Coke's "America the Beautiful" pre-game Super Bowl ad was just as divisive the last time it aired
"One simply does NOT sing America the Beautiful in ANY language but English! Get on board or OUT!" …
Lara O'Reilly  Â
2 mins read
STOCKS TICK UP: Here's what you need to know
3. Boeing's stock jumped after second quarter earnings smashed expectations. The highlight of the p…
Elena Holodny  Â
2 mins read
10 things you need to know before the opening bell
One of the biggest middlemen in the drug industry is losing its biggest customer. Express Scripts, …
Jonathan Garber  Â
3 mins read
A 30-second Super Bowl commercial costs more than the Eagles' starting quarterback earned all season
The 52nd Super Bowl will air on NBC on February 4 as the Eagles face the New England Patriots. In p…
Matthew Michaels  Â
3 mins read
10 things you need to know before the opening bell
Deutsche Bank's profit crashed. Germany's largest lender saw net-income crash to €20 million ($21.9…
Jonathan Garber  Â
6 mins read
The supply-and-demand model of labour markets is fundamentally broken, and that's why you're not getting a pay rise any time soon
As I've noted before on Business Insider, the part-time gig economy has broken a fundamental link i…
Jim Edwards  Â
4 mins read
Big brands including Budweiser and Gillette are getting increasingly political with their advertising. Just not at the Super Bowl.
"At the end of the day, we felt that Toni's story was more compelling for audiences than any politi…
Tanya Dua  Â
5 mins read
An Emmy-winning writer on how to use metaphors correctly to improve your business and sales presentations
Ginger Zumaeta says spoken and visual metaphors can help you connect emotionally with potential cli…
Ginger Zumaeta  Â
11 mins read
Companies you've never heard of are making a killing off high drug prices
Let's say a doctor prescribes you a heartburn drug. Its list price is $300, but the only people who…
Linette Lopez  Â
6 mins read
The great a-woke-ning: Mark Zuckerberg's $8 billion dip in net worth from the Facebook ad boycott shows corporate America is finally listening to calls for racial justice
Experts weigh in on why CEOs are putting their money where their mouth is when it comes to diversit…
Marguerite Ward  Â
11 mins read
Here's how a $50 drug ends up costing you $700 in America's healthcare system
"Under this proposal, a pharmacy could meet most of the CMS benchmarks, provide quality customer ca…