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Over time, the <keyword id="718183" type="General" weightage="20" keywordseo="food-beverages" source="Orion">Food &amp; Beverages</keyword> industry has grown significantly, shaping the sector for the future. According to an IMARC report, the <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>n F&amp;B industry will grow at a CAGR of 12.5 per cent during the fiscal years 2022-2027 accounting for 3 per cent of India's GDP in the retail market. In India, the industry has always been considered a highly competitive market. Nowadays, as technology advancements are emerging with new trends, the industry is evolving with new products and services. The average cooking time is about 15-20 minutes for quick snacks, brands will not be able to reduce that, since consumers expect fresh food and this will always be the imperative factor for any cloud kitchen or restaurant. 10-min Delivery- A New Concept Upcoming trends and technological advancements have a significant impact on the, as the number of digital users grows, so does the demand for online ordering. However, with the perks come challenges, such as on-time <keyword id="6355447" type="General" weightage="20" keywordseo="delivery" source="Orion">delivery</keyword> and quality of food. To overcome the problem, brands are adopting new models and technologies that allow customers to place online orders easily as well as get deliveries swiftly. Hence, the new model of a 10-minute delivery will indeed benefit businesses. 10-minute delivery refers to a hyperlocal model born from the need to innovate in this fiercely competitive world. The model will be a boon to the packaging industry, giving rise to the sale of pre-cooked meals that only need to be heated and served. The new model will undoubtedly change certain aspects of taste-and this will not be a barter for the superfast, but for lightning-fast delivery! The Indian food and beverage packaging market is expected to reach USD 156.25 billion by 2026, growing at a CAGR of 29.88 percent during the forecast period (2021-2026), according to Mordor Intelligence. India has seen sustainable packaging growth in food and beverages due to increased intake in packaged food consumption, awareness, and demand for quality products. Concerns for the industry According to many experts, the model will help to surpass the packaging industry from others, but it will raise many concerns for the food industry, such as: can food be prepared and delivered in under 10 minutes? Do the customers value this? Is food delivery under 10 minutes as urgent as an unmet need? Furthermore, how will the riders track and navigate through the cities, considering traffic and their safety? However, when it comes to food, the problems can multiply, and only time will tell how the expert's predictions for the future will fare in meeting expectations and rising above all with the increasing competition in the <keyword id="8776" type="General" weightage="20" keywordseo="f-b" source="Orion">F &amp; B</keyword> industry. Increasing Competition with the New Trend As new trends emerge, businesses across industries automatically ramp up their innovations to meet the demands of the moment, thereby outpacing competitors. Digitalization has become an important factor in the F &amp; B industry's ability to innovate in today's competitive environment. With the changing landscape, many food brands have turned to social media to promote and gain sources to increase the reach of their brand. As a result, taking advantage of the growing trend of social media will benefit others. To compete with a new model, the primary goal of food aggregators is to increase the number of menu items that fall into this category while maintaining taste and freshness. This new chapter in the food and beverage industry is still being debated by many industry experts. Aside from good food, optimizing good services is also important in gaining market traction. The new model, which shortens delivery times and produces fresh food quickly, is becoming a part of revolutionising the industry while also creating new ways for brands to stand out. Bottom Line! With the advent of digitalisation, many industries across sectors, including food and beverage, are leveraging technological advancements. With the shift to the new era, this model will provide a greater reach to market share by serving customers without making them wait longer. When this journey begins-I am sure the entire F&amp;B industry, delivery aggregators, and the market will have significant learnings. This might just be applicable to short distances and critical items. Is this a demand tailwind-only time will tell? (Nidhi Singh, is the <keyword id="14451102" type="General" weightage="20" keywordseo="co-founder-of-samosa" source="Orion">Co-Founder of Samosa</keyword> Singh) SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/news/india-is-the-best-in-sending-girls-to-primary-schools-universities-but-fails-with-high-schools/articleshow/92868812.cms">India is the best in sending girls to primary schools, universities but fails with high schools</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/gauri-khan-says-bollywood-glamour-becomes-baggage-for-a-businesswoman-like-her/articleshow/92868683.cms">Gauri Khan says Bollywood glamour becomes a baggage for business women like her</a>

10-min deliveries can exist only for pre-cooked meals says a new report

An essential part of <a href="http://www.businessinsider.in/searchresult.cms?query=travelling&amp;sortorder=effectivedate">travelling</a>- especially train journeys with Indian families involve indulging in <a href="http://www.businessinsider.in/searchresult.cms?query=snacks&amp;sortorder=effectivedate">snacks</a> and a host of light-eats throughout. 
 
Be it a bus, <a href="http://www.businessinsider.in/searchresult.cms?query=train+journey&amp;sortorder=effectivedate">train</a> or a flight journey- a considerable part of the experience will invariably end up being the various snacks consumed. 
 
And, why not? 
 
If you think about it, there is nothing better than munching on a plate of hot <a href="http://www.businessinsider.in/searchresult.cms?query=train+journey&amp;sortorder=effectivedate">samosas</a> paired with a glass of <a href="http://www.businessinsider.in/searchresult.cms?query=lassi&amp;sortorder=effectivedate">lassi</a> while you’re admiring the scenic view as the train takes it sweet time to reach your destination. 
 
And, now a study by <a href="http://www.businessinsider.in/searchresult.cms?query=travelkhana&amp;sortorder=effectivedate">TravelKhana</a>, the online food marketplace that has pioneered food-delivery to travelers in transit has proved just that by revealing the top eight light-eats Indians love munching on during a journey. 
 
Their data has also claimed that nearly 39% railway travelers prefer ordering light meals and snacks during any journey as compared to proper meals. 
 
These snacks are as follows- 
 
1. Rasmalai, which recorded 8% sales. 
 
 
(Image credit: MuskilNahi.com) 
 
 
2. <keyword id="404443" type="PERSON" weightage="100" keywordseo="gulab-jamun">Gulab Jamun</keyword>, recording 7% sales. 
 
 
 
 
3. <keyword id="623416" type="UNKNOWN" weightage="100" keywordseo="Jaljeera">Jaljeera</keyword>, with 4% sales. 
 
 
 
 
4. <keyword id="6360837" type="UNKNOWN" weightage="100" keywordseo="lassi">Lassi</keyword>, <keyword id="6757559" type="UNKNOWN" weightage="100" keywordseo="Samosas">Samosas</keyword> and <keyword id="3314680" type="UNKNOWN" weightage="100" keywordseo="Dal-Kachori">Dal Kachori</keyword> with 3% sales each. 
 
 
 
5. Kajubarfi and Roshogulla with 2% sales each. 
 
 
 
Guess the myth about Indians having a prominent sweet-tooth is true, after all. 
 Echoing the thought, Mr. Pushpinder Singh, CEO &amp; Co-founder, <keyword id="2736483" type="COMPANY" weightage="100" keywordseo="TravelKhana">TravelKhana</keyword> commented, “Although we give access to meal options from an elaborate menu from restaurants across the country, our data shows that a significant number of passengers’ bookings are primarily made for light meals and sweets. This makes it quite evident that Indians love to relish their desi snacks and sweets in the company of friends and family and reserve a special fondness for Gulab Jamuns, Rasmalais, Samosas, Kachoris and Kaju Barfi.” 
 TravelKhana, which has now integrated its services with the <keyword id="65866" type="COMPANY" weightage="100" keywordseo="IRCTC">IRCTC</keyword> website, makes it possible for travelers to get access to lip-smacking fare prepared by the various restaurants selected and verified by TravelKhana.com personnel. 
 
 Railway Passengers are required to simply click on the “Food on Track” tab on the IRCTC website while booking their train tickets and select the meal of their choice. This assures them of having delicious food delivered by TravelKhana right at their berth at the station which they choose during the booking process. 
 
Image credit: Indiatimes

Eight snacks Indians love
eating while travelling

<ul><li>Low ticket size and low margin can never be solved through forced low delivery cost, said <keyword id="2988161" type="General" weightage="20" keywordseo="ashneer-grover" source="Orion">Ashneer Grover</keyword> on 10-minute grocery delivery. </li><li>Hari Menon, the CEO of BigBasket said that consumers never wanted quick delivery, and that it was thrust on them. </li><li>Legacy e-commerce companies who have not generated significant net profit have no authority to make remarks on quick commerce, said Aadit Palicha, the co-founder of Zepto. </li></ul>A war of words has been raging between the heads of quick commerce companies and their non-quick counterparts in the last few weeks. Entrepreneur and startup investor Ashneer Grover too joined in the conversation — insisting that 10-minute quick commerce delivery has no economics. He was commenting on the Blinkit (by Zomato) delivery personnel strike. “Low ticket size and low margin can never be solved through forced low delivery cost,” Grover tweeted summarising Zomato’s Blinkit journey in three steps — 90 Min (bull run) —&gt; Next day (bear run) —&gt; 10 Min (bull run) —&gt; ?? Quick commerce sector has players like Zepto, Reliance-backed Dunzo, Zomato’s Blinkit and Swiggy’s Instamart. While most of them provide 10-minute deliveries, others too offer lightning-fast deliveries of a wide range of groceries — catching the imagination of consumers. However, quick commerce has had its set of detractors, and recently Hari Menon, the chief executive officer (CEO) of BigBasket stirred up the controversy with his comments against quick commerce. While BigBasket has its quick commerce avatar called BigBasketNow, it delivers its groceries in 30 minutes. ‘Qcommerce was thrust on customers’ Grover’s negative opinion on the economics of quick commerce delivery has another backer. Last week at the Sharrp Summit, Menon said that consumers never wanted quick delivery, and that it was thrust on them. A sensible business case involves 15-30 minutes to make a delivery, he added. “Quick commerce has certain dynamics required for unit economics to work, which means you need a high density of orders, it will be cut off at some point. The Bigbasket model will scale, but quick commerce without density doesn't work,” <a href="https://www.cnbctv18.com/business/companies/consumers-never-wanted-10-minute-delivery-says-bigbaskets-co-founder-16394831.htm">Menon said</a>. Menon’s comments had irked Aadit Palicha, the co-founder of Zepto and a Stanford dropout, who started the business during the pandemic when he was 19 years old. He hit back at Menon at the very summit saying that legacy e-commerce companies who have not generated significant net profit have no authority to make remarks on quick commerce’s sustainability. Palicha, who is preparing to take the company public in the next two years,<a href="https://www.businessinsider.in/business/corporates/news/zepto-preps-for-public-listing-in-2-years-brings-in-ramesh-bafna-as-cfo-to-lead-ipo-process/articleshow/99514143.cms"> had told Business Insider India</a> in a recent interview that a large part of his ‘dark stores’ are profitable, and the financial metrics of the company are very strong. Indians take to quick commerce According to Redseer, Indian consumers are taking to quick commerce, and the adoption is much better than in other countries. India has a quick commerce penetration of 13% versus 7% in China and 3% in EU, respectively. The current market size of quick commerce in India is $5.5 billion – and as of now caters to only 1% of the total domestic grocery market. Redseer also says that the total addressable market (TAM) of quick commerce is at $45 billion. “Emerging as one of the fastest growing e-commerce models, quick commerce is fundamentally changing consumer purchase behaviour and the grocery retail market on the whole by providing faster delivery options (in as little as ten minutes) as well as a more convenience-driven shopping experience,” said the Redseer report. Quick commerce players who have set up dark stores that aid quick deliveries, cater to the mid to upper middle-class consumers, and also offer an eclectic mix of products —- in order to stay ahead of the competition from local kiranas. As of now however, around 70% of all quick commerce purchases are top-up orders. Many platforms have informed that milk, eggs and more are the most searched and purchased items for fast deliveries. Stockup purchases like staples and packaged foods are either purchased offline or through online e-commerce. Apart from the time and the economics, the war of words around e-commerce is about average order value (AOV). Many players are trying to push for it by offering free delivery for larger sized orders. A few services like Instamart charge different delivery prices for faster delivery of services. Moreover, the funding winter which has been taking the wind off the sails for most startups has also had its effect on quick commerce players. Moreover, grocery delivery – fast or otherwise – itself is becoming a tougher business to be in. JioMart Express, which offers 90-minute deliveries, has recently shut this service. At the same time last year, fast delivery service Ola Dash folded up. This, however, can be a blessing in disguise, say analysts. “Competitive intensity has slowed down in quick commerce, which gives incumbents room to build scale moats; and the expectation that the life cycle value of the incremental transacting user in quick commerce could be significantly better than in food delivery at the current stage,” says a recent report by JM Financial. When the dust settles on the war of words around quick commerce, it will be incumbent on the existing players to prove their detractors wrong by delivering profitable businesses. SEE ALSO <a href="https://www.businessinsider.in/business/news/samosas-versus-burgers-the-great-indian-dilemma/articleshow/99488590.cms">Samosas versus burgers: The Great Indian Dilemma</a> <a href="https://www.businessinsider.in/thelife/personalities/keshub-mahindra-the-man-who-played-in-a-role-in-building-indias-auto-industry/articleshow/99425922.cms">Keshub Mahindra: The man who thought impossible is possible</a>

The Big Fight: Ashneer Grover wades into controversy around 10-minute delivery

<ul class="summary-list"><li>Insider spoke with a dietitian and chef to on how to add vegetables to and cut fat in South Asian meals.</li><li>Ethnic food is not inherently "unhealthy," and making use of cultural recipes can add important nutrients.</li></ul>As a <keyword id="11894571" type="UNKNOWN" weightage="100" keywordseo="health" source="Orion">health</keyword> reporter and a Pakistani-American, dinner time can sometimes feel like a conundrum.I want to eat the food I grew up with while getting all my nutrients and fiber. Pakistani food, along with all ethnic food, is <a href="https://www.usatoday.com/story/life/health-wellness/2021/06/15/tiktok-food-videos-aim-combat-unhealthy-myth-ethnic-cuisine/7634627002/">not inherently "unhealthy,"</a> but some dishes can be heavy on the rice and oil, and low on fresh vegetables. Eating nutritious food is especially important for South Asians, who comprise <a href="https://www.masalastudy.org/about">60% of the world's heart disease patients</a> and are at a <a href="https://diabetesjournals.org/care/article/37/6/1621/29786/Understanding-the-High-Prevalence-of-Diabetes-in-U">higher risk for type 2 diabetes</a>. A balanced <keyword id="11892706" type="UNKNOWN" weightage="60" keywordseo="diet" source="Orion">diet</keyword> reduces the risk for both chronic illnesses. I spoke with Nazima Qureshi, a registered dietitian and the co-founder of <a href="https://thehealthymuslims.com/about/">The Healthy Muslims</a>, and <a href="https://www.instagram.com/reeniekarim/?hl=en">Mehreen Karim</a>, a chef and editor at Bon Appétit, on ways to make South Asian food more nutritious while staying true to the traditional flavor.Here are five dietitian- and chef-approved ways to balance out your plate of South Asian food while keeping it tasty:<h2>1. For carb-heavy dishes, add extra veggies and protein</h2>One of the biggest trends in South Asian meals can be their reliance on refined and whole grain carbohydrates that come from rice and breads. Carbs from rice and breads <a href="https://www.insider.com/how-to-enjoy-bread-healthy-diet-according-to-dietitians-2021-4">get a bad reputation from health influencers,</a> but these cheap, staple foods contain important nutrients like iron B-vitamins, and eating carbs helps power and rebuild your muscles when you workout.<div type="image" title="Ingredients for tandoori broccoli recipe" height="768" width="1024" msid="92937820" hostid="261" sizebytes="106814"></div>A plate of curry over rice with a side of roti (flatbread), however, isn't providing you with the fiber, protein, and nutrients from vegetables you need. Eating too many carbs can cause your blood sugar levels to spike, which eventually crashes and leaves you <a href="https://www.insider.com/guides/health/diet-nutrition/sugar-crash">sluggish and tired</a>. Qureshi said decrease your rice consumption to about a cup while filling half the plate with both fresh and cooked vegetables. <h2>2. Marinate your vegetables in yogurt and spices for extra flavor — and be careful not to over-cook them</h2>Some of the most popular South Asian dishes center okra, spinach, eggplant, and other vegetables, all important sources of vitamins and minerals. When making veggie dishes, Qureshi said not to overcook the vegetables. Overcooking rids vegetables of their bright color and can <a href="https://www.insider.com/cooking-mistakes-that-make-meals-unhealthy-2018-5">strip them of nutrients</a>, though cooking them correctly <a href="https://www.insider.com/vegetables-better-cooked-than-raw-2018-11#raw-brussels-sprouts-cause-bloating-and-gas-7">can add health benefits</a> not present in their raw state.<div type="image" title="Marinade for tandoori broccoli" height="768" width="1024" msid="92937821" hostid="261" sizebytes="83940"></div>I typically add one seasonal vegetable to my South Asian meals, but my garlicky brussel sprouts can feel out of place alongside the spicy chicken. To keep the meal cohesive, Karim recommends marinating your vegetables in yogurt, lemon, and traditional spices. "Any type of yogurt marinade, I'm realizing, works on more than just poultry and fish," she said. You can even blend together ground cardamom, coriander seeds, black pepper, and other whole spices and use the mix as a crust on butternut squash for added texture, Karim said.<h2>3. Try air frying and roasting over deep-frying for crispiness </h2>Karim said when people are looking for a "healthy" dish but don't want to sacrifice flavor and delight, they are often searching for a "satisfying texture."Fried foods taste good no matter what is being fried in part due to their crispiness, she said. Instead of deep frying, Karim said to achieve crispiness by air frying, roasting, or broiling.<div type="image" title="Tandoori broccoli as it comes out of the oven" height="768" width="1024" msid="92937822" hostid="261" sizebytes="192440"></div>"Any dish that has a frying element to it, it's been helpful to use an air fryer instead or to roast it in a particular where it gets marinated in the same flavors but gets stuck in the oven instead of sizzling in oil."I marinated broccoli in yogurt, lemon, and spices and broiled it for a few minutes to achieve a caramelized and slightly charred exterior. <h2>4. Make use of plant-based proteins, which are traditionally used in South Asian cooking</h2>Add protein to your plate through lentils, chickpeas, and other plant-based (not to mention cheap) proteins. South Asians have historically made dozens of different daal (lentil) recipes using the red, yellow, and black varieties. In my house, lentils worked as a easy and cheap protein when we ran low on groceries. "Lentils have become more popularized in Western cooking, thanks to the rise of Western veganism, but I would say veganism and obviously vegetarianism [in South Asia] predated the Western obsession with," Karim said. "Therefore they've mastered tons of ways to utilize lentils in their cooking."<div type="image" title="Chaat masala inspired salad ingredients" height="768" width="1024" msid="92937823" hostid="261" sizebytes="99628"></div>Qureshi added plant-based proteins have a lot of <a href="https://www.insider.com/guides/health/diet-nutrition/fiber-benefits">fiber</a>, an indigestible carb that aids in gut health and can regulate blood sugar levels. Using their advice, I opted for a chola chaat (chickpea street food)-inspired salad for add extra protein and veggies on my plate. I combined tomatoes, cucumber, a can of chickpeas sitting in the back of my pantry, lemon, and a premade spice blend for a quick side.I added a spicy nut mix on top when serving for extra texture.<div type="image" title="Chaat masala-insipred salad" height="768" width="1024" msid="92937824" hostid="261" sizebytes="96494"></div><h2>5. Use less oil and butter, but you don't need to cut it out completely </h2>Fat undeniably adds flavor, and Karim would never suggest a cook cut it out completely. <a href="https://www.washingtonpost.com/news/voraciously/wp/2019/02/06/ghee-has-been-an-indian-staple-for-millennia-now-the-rest-of-the-world-is-catching-on/">Ghee</a>, a form of clarified butter, and <a href="https://www.sepalika.com/living-well/coconut-oil-eating-benefits/">coconut oil</a> even have cultural and religious significance in parts of South Asia.<div type="image" title="Ginger chicken cooking with low oil on a pan" height="768" width="1024" msid="92937826" hostid="261" sizebytes="179694"></div>The trick to fat is reducing the amount, Qureshi said. Limit oil to a teaspoon or find spray bottles to evenly distribute it on the pan. Karim recommended adding blended cottage cheese or pureed avocado in a creamy or buttery dish to add nutrients.And keep deep fried foods like samosas (vegetable or meat-filled dumplings) and pakoras (fried veggies) as occasional treats rather than everyday staples, Qureshi said.<h2>Non-Western foods are healthy, too</h2><div type="image" title="Plate of balanced South Asian meal" height="768" width="1024" msid="92937827" hostid="261" sizebytes="90270"></div>Karim and Qureshi's advice did the trick — I kept the Pakistani flavors in my dinner, but successfully balanced out carbs and fat by increasing vegetables. I felt full for the rest of the night and couldn't wait to wake up the next day to eat leftovers. You don't need to sacrifice cultural foods to eat a balanced diet, Qureshi said. Small changes made overtime can lead to long-lasting health benefits. "You don't have to turn everything upside down in order to be healthy," she said.

I love my family's South Asian food, but it can be loaded with carbs and oil. Here are 5 simple tweaks I made to balance my plate while keeping the flavor.

You Searched For "co founder of samosa" and got 4 results

10-min deliveries can exist only for pre-cooked meals says a new report

IANS

Eight snacks Indians love eating while travelling

Poulomi Das

The Big Fight: Ashneer Grover wades into controversy around 10-minute delivery

Katya Naidu

I love my family's South Asian food, but it can be loaded with carbs and oil. Here are 5 simple tweaks I made to balance my plate while keeping the flavor.

Allana Akhtar

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