You Searched For "cmo" and got 19 results
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1 min read
CMO Insider
CMO Insider presents profiles, case studies, and personal perspectives to inspire and inform market…
Julia Hood
3 mins read
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
2 mins read
Sesame Workshop's top marketer is leaving during a critical period of transition
Sesame Workshop's chief marketer, Samantha Maltin, is leaving. Her exit follows a CEO change and ar…
Lucia Moses
How JLL improved marketing performance and lowered costs, according to CMO Siddharth Taparia
JLL CMO Siddharth Taparia explains how his team built a system that effectively tracks the marketin…
2 mins read
Musk's legal battles pile up as Twitter's ex-CMO becomes the latest to sue him
Leslie Berland was chief marketing officer when Elon Musk bought Twitter. She was fired around a mo…
Polly Thompson
4 things that have helped me be successful, according to Citi CMO Alex Craddock
Earlier this year, Alex Craddock was named Citi's chief marketing and content officer. Business Ins…
Quantum computing will be the next big tech trend to have a major impact on marketing, says Citi CMO Alex Craddock
Citi chief marketing and creative officer Alex Craddock tells Business Insider why he thinks quantu…
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
6 mins read
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
As companies like UPS and Starbucks phase out the CMO job, Chime's Vineet Mehra remains optimistic …
Julia Hood
"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat Weiss
Einat Weiss of Nice on the role of a CMO.
How AI transformed a two-month task into hours, according to JLL CMO Siddharth Taparia
JLL global CMO Siddharth Taparia talks about his company's AI journey and the opportunities it's cr…
Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen
Emily Ketchen, CMO and VP, intelligent devices and international markets at Lenovo, explains how sh…
Flag football is 'critical' to the growth of the NFL, according to CMO Tim Ellis
Business Insider spoke with NFL CMO Tim Ellis at Cannes Lions 2024. He told us how important flag f…
The role of the CMO has grown more complex over the past five years says DoorDash CMO Kofi Amoo-Gottfried
As companies and societies have become more complex, it's important for CMOs to focus on values to …
The role of the CMO has grown more complex over the past five years says DoorDash CMO Kofi Amoo-Gottfried
As companies and societies have become more complex, it's important for CMOs to focus on values to …
3 mins read
Marketers have an important role to play in how AI serves society, according to the CMO of Indeed
Jessica Jensen, CMO of Indeed, explains how AI is impacting marketing, and why it's important to re…
Jessica Jensen
2 mins read
Accessing your inner "Leonardo da Vinci" Mastercard's CMO on navigating the transforming landscape of marketing
In his first column for CMO Insider, Raja Rajamannar talks about the four biggest challenges facing…
Raja Rajamannar
1 min read
CMO Insider's new advisory council includes marketing leaders from Mastercard, Sesame Workshop, Indeed and more
Going forward, CMO Insider will feature reporting on innovation across channels from our newsroom, …
Julia Hood
How the CMO role has evolved, according to Haleon's Katie Williams
Haleon chief marketing officer Katie Williams describes how new media landscapes have necessitated …