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<ul><li>Google Play apps downloads in India fell by 6% this quarter. </li><li>Overall apps downloads dipped to below five billion, a milestone that India hit last quarter. </li><li>India’s <keyword id="6016374" type="UNKNOWN" weightage="20" keywordseo="Club-Factory">Club Factory</keyword> app breached the top 20 on the Google Play store for the first time — ranking first on the ‘Top Free’ apps during its <keyword id="8250199" type="UNKNOWN" weightage="20" keywordseo="club-diwali-sale">Club Diwali Sale</keyword>. </li></ul>India leads the world in app downloads — partly because of its population and partly because of how internet penetration has increased. Cheap data plans propelled the growth of downloads in the country at 58% CAGR since 2016. India went from below one billion in Q1 2016 to 5.4 billion last quarter (Q2 2019). But this quarter, the upward trajectory reversed, according to <a href="https://sensortower.com/blog/q3-2019-data-digest">Sensor Tower</a>’s Q3 2019 report. Downloads from Apple’s App Store continue to be only a miniscule percentage of India’s total downloads. Apps downloaded from the <a href="https://www.businessinsider.in/how-to-set-up-google-play-store-to-accept-upi-payments/articleshow/70944135.cms">Google Play Store</a>, on the other hand, fell by 6% this quarter, dipping below five billion — even though downloads grew at a quarterly rate of 9.7% globally. It’s still a 9% improvement over the same quarter last year. The growth of downloads might be slowing down in India, but it’s still miles ahead of the US and Brazil — countries with the second and third highest app downloads, respectively. One of the notable apps in India was Club Factory, an e-commerce platform, which made it into the national top 20 for the very first time this quarter. According to Sensor Tower, the app’s Club Diwali Sale catapulted its fast growth and even helped it become the top ranking app among the ‘Top Free’ chart on the Google Play Store. See also: <a href="https://www.businessinsider.in/how-to-set-up-google-play-store-to-accept-upi-payments/articleshow/70944135.cms">Your Google Play Store account now accepts UPI payments — here’s how to set it up</a> <a href="https://www.businessinsider.in/mobile-games-attract-most-money-from-users/articleshow/70327760.cms">Gamers are spending big bucks on mobile apps — but not in India</a> <a href="https://www.businessinsider.in/your-flashlight-app-might-be-asking-for-too-many-permissions-and-theres-no-easy-fix/articleshow/71096475.cms">Your flashlight app might be asking for too many permissions and there’s no easy fix</a>

Mobile app downloads slow down in India — dip below five billion

<ul><li>OnePlus is leading the premium smartphone segment in India this quarter consolidating 42% of the market share, taking the lead back from Samsung. </li><li>This is OnePlus' higher ever market share in the Indian market. </li><li>It's also the first time that OnePlus has a 26% market share in the ultra premium segment after the launch of the <keyword id="7515777" type="UNKNOWN" weightage="20" keywordseo="oneplus-7-pro">OnePlus 7 Pro</keyword> cracking the ₹45,000 plus category of phones. </li></ul>OnePlus is leading the premium segment in India and has captured a massive 42% market share. The brands growth was driven by the launch of <keyword id="6663904" type="UNKNOWN" weightage="20" keywordseo="OnePlus-7">OnePlus 7</keyword> and OnePlus 7 Pro in the country during the second quarter of 2019, according to <a href="https://www.counterpointresearch.com/oneplus-widens-lead-apple-samsung-oneplus-7-launch-indian-premium-segment-q2-2019/" data-type="tilCustomLink">Counterpoint Research.</a> It is the highest market share that Chinese smartphone maker has ever had in the country. It's also the first time that OnePlus managed to break into the elite club of the 'ultra premium segment'. It has gained a sizeable market share in the category which includes phones that cost upwards of ₹45,000 with the launch of the OnePlus 7 Pro. "OnePlus has more than 60% market share in the ₹30,000 - ₹45,000 segment and with the launch of OnePlus 7 Pro, we have a 26% market share in the ₹45,0000 plus segment. Collectively we have 42% market share overall, with a clear lead in ₹30,000 - ₹45,000 segment," <keyword id="32299" type="PERSON" weightage="20" keywordseo="Vikas-Agarwal">Vikas Agarwal</keyword>, the General Manager of <keyword id="2613562" type="PERSON" weightage="20" keywordseo="OnePlus-India">OnePlus India</keyword> told Business Insider India. 
 
 
 <div type="image" title="image001" msid="70465863" hostid="261" caption="&amp;lt;p&amp;gt;OnePlus leads the premium smartphone segment with 42% market share&amp;lt;/p&amp;gt;"></div>







 Samsung slipped to 22% market share in the segment registering an yearly drop in shipments of 16% and now is on par with Apple at 21% market share. The premium sector, as a whole, registered a yearly growth rate of 33% with users have more options in the premium segment than in any other quarter. Regaining the lead from Samsung Samsung has led the premium smartphone segment last quarter after launching the Samsung S10 Plus. The South Korean major tends to rule in the first quarter as it normally launches a flagship device around that time. Sales are generally slow for most premium brands in the first quarter of the year. Samsung is an exception to the trend since it typically launches its premium flagship device right before. "There's always a spike in demand whenever you have a new product launch. It's why the market share changes in the premium segment every quarter," says Agarwal. As Samsung made its phones cheaper, OnePlus launched a phone that was expensive tilting the balance in the segment. "A lot of users have not been using OnePlus despite them wanting to but we do not have a product in the segment with kind of specifications that they're looking for. So, this year we decided to launch an ultra premium product that caters to those users who want to have a more premium experience," explains Agarwal. Diversifying the variants of its device allowed OnePlus to go from zero market share in Q1 2019 to 26% share in the ultra premium segment in a mere three months. Upcoming launches "Currently, we don't see the need to have more premium devices. If you see the overall market, it's still less than 5%. Within this 5%, we now have devices that cater to the top 2% and the next 3%," shares Agarwal. OnePlus has no plans to develop more premium smartphones and no plans to expand into other segments either. "OnePlus has always remained focused on the premium segment because we feel have a better understanding of the market in terms of customer expectations," shared Agarwal. The 'very young company' doesn't have the resources to support multiple product lines. So, even though OnePlus won't be expanding its portfolio with new smartphones — it still has plans to launch new products. "One of the things that we're doing is the Smart TV. We see a huge opportunity in the Smart TV space. Based on the trends that we've observed, a lot of users want to consume entertainment on smart devices," says Agarwal. Despite the launch two devices in the first half of 2019, it's still likely that we're going to see a Diwali launch by OnePlus of upgraded variants of the OnePlus 7 and OnePlus 7 Pro.

OnePlus smartphone sales in India are nearly double that of Apple and Samsung

<ul><li>The <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> has always been important to brands, especially to e-commerce players who line up big bumper discounts, look for more retail brands to partner and ramp up their product offerings.</li><li>This festive season, e-commerce platforms are focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration.</li><li>More and more e-commerce platforms are also exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once.</li><li>With increasing internet penetration, e-commerce players are expecting new growth from Tier II, III and beyond this festive, which will cumulatively contribute to $150 billion of e-commerce as per RedSeer Consulting’s report.</li><li>We speak to India’s leading e-commerce players to find out more about their festive plans and revival expectations.</li></ul>The year 2020 accelerated e-commerce industry, perhaps by a decade, revolutionising the way brands operate, run, and grow their businesses, as well as how consumers choose to shop and pay. In the initial months of the lockdown, businesses witnessed a clear shift in consumer behaviour. Historically offline shoppers also came online due to convenience and safety. Consumers are still hesitant to return to in-store shopping completely and audiences from Tier II and Tier III are also preferring to shop online. The pandemic has evidently caused an inflection point for e-commerce in the country. With the second-largest internet user base, India has emerged as one of the most prominent markets globally. Around 480 million people in India have access to the internet out of which 90 million are online shoppers, according to estimates from management consultancy RedSeer. Shoppers from India’s small towns and cities will cumulatively contribute to $150 billion of e-commerce GMV in the coming decade, until 2030, revealed RedSeer. <div type="image" title="redseer - ecomm report" msid="85901903" hostid="261"></div> After spending a glum year and a half, consumers are excited to celebrate the festive season with upcoming shopping sales for Diwali, Dussehra and Christmas. IPL and ICC T-20 World Cup will further improve consumer sentiment this year. According to a survey conducted by The Trade Desk and YouGov, 82% of consumers shopped online at least once a month in the past six months, and nearly one in four made online purchases several times a week or more often. Titled ‘<a href="https://pages.thetradedesk.com/rs/527-INM-364/images/TheFestiveSeasonPulse2021.pdf">The Festive Season Pulse 2021</a>,’ it further said that 91% of Indian consumers are planning a purchase during the upcoming festive season and six in 10 are interested in learning about new brands during festive season sales. To leverage this uptick in consumer sentiment, the e-commerce category is all set to begin its festive marketing blitz and is preparing to line up big discounts for the season in a few weeks. For this 30-day period leading up to the festive season, leading fashion e-commerce platform <keyword id="319719" type="General" weightage="20" keywordseo="myntra" source="Orion">Myntra</keyword> has planned ‘Big Fashion Festival,’ which will be followed up with Myntra Diwali Sale, with a focus on ethnic wear. It will also be focusing on emerging categories like Beauty and Personal care, kidswear and categories such as innerwear and essentials which have experienced tailwinds post-Covid. Myntra’s Chief Business Officer, Ayyappan Rajagopal said, “We are expecting this festive season to be bigger than last year with more customers using online channels to make their purchases. Demand usually peaks in the 30 days leading to Diwali and we expect this year to be no different. In fact, the demand in the 2 months leading to the festive season is expected to be far more than last time (because people have learnt with time to adapt to a pandemic world). We expect high demand from across geographies and markets - metros, Tier 1, Tier 2, T3 cities and beyond. To cater to that, we have built the right ethnic wear, beauty, and home selection, and have partnered with brands on best deals. Hence, to leverage this demand and provide best value to our customers, we are organizing Big Fashion Festival and Myntra Diwali Sale to make this season a resounding success.” Right on the heels of the festive season, Myntra ramped up its marketing game by onboarding Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors Kiara Advani, and Samantha Akkineni. Now, it is hoping to double its customer base and cater to Gen-Z shoppers with its high-decibel marketing. “With the optimism coming from recovery from Covid and revival in shopping sentiments along with the habitualisation of digital foray across all customer segments, we see a lot of new customers shopping during this festive season. We have also seen trends in Metro/T1 markets where Myntra has been traditionally strong, pointing towards such a revival. With a positive overall sentiment, we will be looking at doubling our customer base during this period. There will also be an added focus towards expanding our footprint in southern markets, deeper penetration into Tier 2 / 3 towns and exploring customer addition through emerging categories like Kids wear, Inner wear, fashion accessories, Beauty and persona care, etc. The greatest focus will be on Gen-Z cohort of shoppers,” shared Rajagopal. E-commerce platforms are also focusing on bringing more personalisation and curation to customers shopping online through greater tech and marketing integration. More and more e-retailers are exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once. D2C fashion platform Bewakoof.com that recently raised Rs 60 crore in an investment round led by InvestCorp, IvyCap and Spring Marketing Capital, is expecting to Rs 120 crore in brand sales this quarter. It recently rolled out celebrity-led digital campaigns with Rajkummar Rao, Sanya Malhotra and Farhan Akhtar. It plans to further build its market presence by signing more A-list celebrities to its roster and launch a 360-degree campaign by October. On the technology side, the company intends to launch a gamification-led loyalty program as it upgrades its Bewakoof Tribe with new and exclusive launches for the club members. Sharing the platform’s festive plans further, Prabhkiran Singh, Founder CEO, Bewakoof.com said, “Post pandemic, we saw a strong recovery and growth in certain categories like casual wear and leisurewear because of customers staying at home and with the pandemic slowing down, we expect a strong recovery in categories like ethnic wear, bags, accessories, etc in the festive season ahead. We’re also looking to capitalise on winter wear more this year than usual with winter around the corner and have put in investments accordingly. We expect our brand sales to be Rs 120 crore for the festive quarter.” For Bewakoof, the northern and western markets see the highest demand, followed by West Bengal and Assam because of Durga Puja. Currently, over 6 million customers visit Bewakoof.com every month. Singh told us that the festive season serves as a crucial window in the year for new customer acquisition and bringing back customers that haven’t shopped again for a while. The platform is also planning on increasing its marketing spends this festive. “For this year, 15% of our total marketing budget will be spent for the upcoming festive season.” We’re in the process of rebranding Bewakoof in the next 1-2 months and we’ll have a new look, logo, tagline along with a new set of celebrities that will endorse Bewakoof so we’re excited to roll this out and create buzz around it along with backing it up with top-funnel marketing investments. We plan to go heavy on top-funnel marketing investments starting October,” said Singh. E-retail platform OLX has upped its UI to woo its customers, digitising the entire process of online retailing, including verification of all its premium items. OLX Autos launched a verified inventory of cars with a new interface, which provides a detailed history of the car right from the ownership period all the way up to the service history of the car, and access to a host of financing options and after-sales products like insurance and warranty. As a result, OLX has witnessed a surge in demand for pre-owned cars. Sapna Arora, CMO, OLX India said, “Green shoots are already visible in the used car retail segment. The demand for pre-owned cars has been 25% higher than the pre-Covid levels while there has been an 82% plus growth in demand for pre-owned smartphones. Our goods category has also witnessed a strong rebound, as demand and supply have gone up by an average of 68% and 25%, respectively, compared to pre-Covid levels. The upcoming festival season is important for us as we expect the gap to be narrowing down between pre and post-Covid levels. There has been a strong uptake of e-commerce across regions, especially in Tier 2 and Tier 3 cities, with consumers there making the greatest shift to online shopping. We will continue to focus on the pre-owned auto segment and are expecting to surpass the demand this festive season.” At an industry level, Arora told us that e-commerce players are leveraging on hyper-personalisation to create individualised experiences on the platform and AI-powered chatbots are being implemented by the online retailers to bring customers close to an offline retail experience with a high engagement rate. Sharing OLX’s plan, Arora added, “This festive season we plan to use innovative solutions via relevant messaging at different levels of the retail journey. Our consumer base is growing organically. During this year’s lockdown, a lot of people moved online and we saw growth, about 30% more daily active users (DAUs) from our previous pre-Covid peak. In the festive season, our huge inventories across segments will contribute to increasing the DAU’s on the platform.” As per Nielsen India’s E-commerce Consumer Panel (E-Analytics Solution), there was a double-digit increase in average spend of online shoppers for electronics and accessories (39%), mobile and accessories (12%), and fashion, including apparel, footwear, and accessories (10%) after the pandemic. Appliances (e.g.TV, WM, refrigerators, etc.) also saw notable shopper spending increase at 9%. E-commerce giant Amazon is also ramping up its product range for the festive season. “Together with thousands of small &amp; medium business and brand partners, we continue to offer our customers the widest selection, convenience, and fast delivery. We are humbled by how millions of Indian customers have made us a part of their daily lives. Also, customers continue to believe that online shopping is the safest way to shop which has been reflecting in all the recent events of Amazon like Prime Day 2021, Great Freedom Festival, Rakhi Store, Onam store and so on. This festive season is not a normal one for reasons we all know and our success metric would be focused on how we can make our sellers successful. Customers can look forward to shopping from a wide selection of products across categories like Home &amp; Kitchen, Fashion &amp; Beauty, Appliances and Smartphones, Grocery essentials and more from the comfort and safety of their homes," said an Amazon India spokesperson. This growth trajectory of e-commerce platforms in India testifies how customers are increasingly recognising the importance of comfort shopping within closed doors, and after seeing their businesses take a plunge in the first three months of the lockdown, more and more sellers are also coming online.

This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year

New Delhi, Feb 7 () About 152.5 million smartphones were shipped in India in 2019 registering a "modest" 8 per cent growth over last year, positioning the country as the second-largest smartphone market after China, research firm IDC said on Friday. For 2020, IDC said the Indian smartphone market is expected to see "modest single-digit growth" in the year. According to the IDC data, the overall mobile phone market, with annual shipments of 282.9 million units, declined 12.3 per cent year-on-year in 2019 due to fewer 4G feature phones. Xiaomi registered annual shipments of 43.6 million units in 2019, the highest-ever smartphone shipments made by any brand in a year, with a growth of 9.2 per cent y-o-y and cornered 28.6 per cent market share. Samsung followed in the tally with 20.3 per cent share, vivo (15.6 per cent), Oppo (10.7 per cent) and realme (10.6 per cent). A total of 36.9 million smartphone units were shipped in the fourth quarter of 2019, registering 5.5 per cent year-on-year growth, but a 20.8 per cent sequential decline. In the December quarter, Xiaomi registered a 15.9 per cent y-o-y growth and had 29 per cent share, followed by vivo (18.8 per cent), Samsung (15.5 per cent), Oppo (13 per cent) and realme (12.8 per cent). "This is an extremely exhilarating moment for us at Xiaomi India, as we become the leader in the overall mobile phone market across smartphones and feature phones. It has helped us come closer to our mission of providing innovation for all, and Q4 witnessed several people adopting the smartphone," Xiaomi Vice-President and India Managing Director Manu Jain said. He added that the company is committed to gaining users' sustained trust and appreciation through constant innovation across products, business models and infrastructure. "IDC expects India's smartphone market to see modest single-digit growth in 2020 as well," IDC India Research Director (Client Devices and IPDS) Navkendar Singh said. He added that as organic growth becomes challenging with increasing replacement cycles, it is imperative for the smartphone ecosystem to really put its energy and focus on enabling migration of the massive feature phone user base in India. This needs to be done in addition to continuing to offer compelling propositions at the mid-premium segment to boost faster upgrades, he said. "During the year, we will see launches with newer concepts like under-display cameras, gaming-centric features, and higher refresh rate screens clubbed with efforts by the brands to open new revenue areas like OS monetisation and financing services etc," he added. IDC said the year 2019 also witnessed longer inventory cycles in the offline channel as online exclusive models held back offline sales, resulting in a meagre 1.6 per cent annual growth in the offline channel. "The online growth momentum continued through the year with a record share of 41.7 per cent in 2019, growing by 18.4 per cent y-o-y annually due to deep discounts, cashback offers, buyback/exchange schemes, and complete protection offers clubbed with attractive financing schemes like no-cost EMIs across major model line-ups and brands," IDC India Associate Research Manager (Client Devices) Upasana Joshi said. In 2019, the average selling prices (ASPs) of smartphones rose 2.8 per cent y-o-y to USD 163 (about Rs 11,600). The sub-USD 200 segment still accounted for 79 per cent of the market. The mid-range segment of USD 200-500 accounted for the strongest annual growth of 55.2 per cent and accounted for 19.3 per cent of the overall smartphone market. The mid-premium (USD 300-500) segment was led by vivo with 28 per cent share, followed by OnePlus at 20.2 per cent. In the premium (USD 500 and above) segment, Apple surpassed Samsung for the leadership position with a share of 47.4 per cent in 2019, driven by aggressive price drops on previous generation models, offers, strong e-tailer sales momentum, and a lower iPhone 11 launch price compared to the iPhone XR, IDC said. The feature phone segment continued to decline y-o-y by 21.1 per cent with shipments of 30.1 million units in the fourth quarter. However, the Diwali offer (Rs 699) launched by Reliance Jio in the festive month of October helped clear off existing channel inventories of 4G-enabled Jio Phones, IDC said. SR HRS

India's smartphone market up 8 pc in 2019 with shipment of 152.5 mn units: IDC

We know someone who is 80 years old and every Saturday morning sits down in his colony park in Delhi, with a group of oldies to discuss about the new books in town. There are millions of book lovers like him and his book club <keyword id="343" type="ENTERTAINMENT" weightage="40" keywordseo="Friends">friends</keyword> in India who spend a reasonable amount of money on books, novels, comics and more, every month. After Amazon, <keyword id="858794" type="COMPANY" weightage="100" keywordseo="Kobo">Kobo</keyword> (an eReading company from Canada) has stepped into India with an application, line-up of E-readers, a tablet and planned strategy to bring Indian readers on to their platform. 
 Starting today Kobo will offer over 4 million E-books to Indian readers who would want to use their services. The facility can be availed on the Kobo <keyword id="831405" type="UNKNOWN" weightage="40" keywordseo="E-ink">E-ink</keyword> readers, which includes <keyword id="1905894" type="ORGANIZATION" weightage="40" keywordseo="Kobo-Touch">Kobo Touch</keyword> (Rs 7,999), Glo (Rs 10,999) and Aura HD (Rs 13,999). The company has also brought their <keyword id="6355645" type="COMPANY" weightage="40" keywordseo="android">Android</keyword> driven colour tablet called the Kobo Arc, which till Diwali is available for Rs 9,999 and afterwards for Rs 11,999. Retail outlets such as Croma, Crossword and WHSmith have already started sales and users can pick a device from any of them. 
 
The 4 year old company seems to have aggressive plans for India and soon wants to bring books in regional languages as well. Most major Indian book publishing houses have partnered with them and all the popular Indian English titles will be available through Kobo. With a company like this coming to India with its heavy artillery and resources to India, the book lovers now get a wider choice of devices and services to choose from. We are hoping the prices of the E-readers will come down further, so that everyone can enjoy a good read on the digital platform.

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Mobile app downloads slow down in India — dip below five billion

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OnePlus smartphone sales in India are nearly double that of Apple and Samsung

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This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year

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India's smartphone market up 8 pc in 2019 with shipment of 152.5 mn units: IDC

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Readers Rejoice! After Amazon, Kobo And Its Line-Up Of E-Readers And Tablet Steps Into India.

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