Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li><keyword id="1112328" type="PERSON" weightage="20" keywordseo="Influencers">Influencers</keyword> are helping people identify and find COVID resources that are highly scattered across cities. For this, they are leveraging their greatest strength – a vast network spread across multiple geographies.</li><li><keyword id="1876301" type="PERSON" weightage="20" keywordseo="Kunal-Kishore-Sinha">Kunal Kishore Sinha</keyword>, Co-founder &amp; COO, <keyword id="11442033" type="UNKNOWN" weightage="20" keywordseo="clanconnect-ai">ClanConnect AI</keyword> shares how this has led to the growth of <keyword id="2540701" type="PERSON" weightage="20" keywordseo="Influencer-marketing">influencer marketing</keyword> in India.</li></ul>‘When Meher, a 19-year-old student from Delhi required an urgent plasma donor for her father, she took to social media. Little did she know, a popular social media influencer would share her Insta story, connecting her with 3-4 genuine leads and finally finding a donor for her father, who’s now getting better day by day.’ Amid the unprecedented and devastating second onslaught of COVID-19 in the country, the aforementioned is not an isolated incident. In fact, hundreds of social media influencers with cumulative followers going into the millions, have become resource aggregators, information providers, SOS message broadcasters, and in many cases, saviors. While the number of cases continues to skyrocket and the burden on the country’s healthcare services increases, influencers are helping people identify and find COVID resources that are highly scattered across cities. For this, they are leveraging their greatest strength – a vast network spread across multiple geographies. <cmsannotation type="cmsannotation" annotationid="The growth of influencer marketing in the age of COVID-19" text="The growth of influencer marketing in the age of COVID-19">The growth of influencer marketing in the age of COVID-19</cmsannotation> Even before influencers became a beacon of hope amid the grim pandemic situation, influencer marketing was seeing a significant surge in the wake of the viral outbreak. Influencers had become a key part of the media mix for marketers across new and established brands. In fact, research suggested that over 50% of marketers were planning to increase influencer marketing spends in 2021. Several factors worked together to propel the influencer industry towards accelerated growth during the first and second waves of the viral outbreak. First and foremost, with a majority of individuals staying at home with the initial nationwide lockdown and current statewide curbs, screen time across all age groups, demographics, and socio-economic regions increased drastically. The time individuals spend on social media has also seen a surge and content consumption is at an all-time high. This invariably helps content creators reach a larger audience and make a wider impact with their content. Moreover, since production houses are largely shut, a majority of the content creation taking place is at the influencer level. Recognizing the impressively high quality and engagement levels of the content being created by influencers, the biggest brands of the country are also embracing the influencer marketing trend. Finally, a very intrinsic characteristic of influencers coming to the fore is empathy. Influencers are empathetic of the ongoing situation and promote brands in a way that is relatable through content that is relevant for today’s consumers. Understanding that end-users no longer relate or respond to celebrity endoresements, brands are turning to influencers who reach out to consumers as peers, allies, or trusted friends and not just promoters. As brands and influencers are both cognizant of the sensitivity of the current situation, brand outreach through influencers at this time is gentle and never pushy. Influencers are getting the message across in a way that resonates with your audience. This, combined with their consistent efforts to connect donors/helpers with those in need, is bolstering the faith that people have in influencers today. <cmsannotation type="cmsannotation" annotationid="Influencer marketing in a post-COVID world" text="Influencer marketing in a post-COVID world">Influencer marketing in a post-COVID world</cmsannotation> While this is not the first time a crisis has occurred in the world, never before has the same crisis affected the entire humankind at the same time. In this scenario, one thing is clear as day – we are all in this together and the journey to the light at the end of the tunnel will also be in solidarity. That the influencer community is at the forefront of the countrywide movement of humans helping humans during this time of crisis, is a matter of pride for the entire industry. On the other side of the pandemic, we will see brands holding on to their messages of empathy and increasingly working with influencers. In doing so, they will ensure that they are not hard selling their products but building a connection with their consumers - essentially making a promise to be there in the good times and bad, just like our influencers are, right now.

The rise of India's influencer economy during the second wave of COVID-19

<ul><li>ClanConnect.ai’s research study reveals that 45% of the top 1000 influencers in India are women.</li><li><keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>, <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword>, and <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> emerged as the most popular influencers in the country.</li><li>63% of the most popular influencers in India operate in the entertainment category.</li><li>Virat Kohli leads in terms of followers, while MS Dhoni drives the highest engagement rate among male influencers while Anushka Sharma drives highest engagement rate in India.</li></ul>Rounding up the year 2020, ClanConnect.ai, an AI-driven influencer marketing platform, has revealed the top 1000 <keyword id="4726280" type="PERSON" weightage="20" keywordseo="Instagram-influencers">Instagram influencers</keyword> in India. It found that 63% of India’s leading Instagram influencers operate in the entertainment category, while its subsets – sports, lifestyle, cinema, and actors – gained the maximum traction in 2020. According to the data mapped, power couple Virat Kohli and Anushka Sharma are currently enjoying royalty status as influencers. While cricketing sensation Kohli has the highest number of followers at 83.7 million, Bollywood queen Anushka boasts of the greatest engagement rate in the country, surpassing even PM Narendra Modi. Others on the list of top 10 Instagram influencers are Shraddha Kapoor, Deepika Padukone, Alia Bhatt, Neha Kakkar, Jaqueline Fernandez, Akshay Kumar, and Katrina Kaif. Amongst numerous noteworthy findings, the platform also found that a majority of the top 1000 influencers in India were women. In fact, women rule the top 1K Instagram influencers and beat men by almost 50% more in numbers. Further, the total unduplicated reach of all women Instagram influencers was found to be a whopping 1700 million, while that of men was 1200 million. While both men and women drive 82% quality engagement, men drive a slightly better engagement rate at 5% as compared to 4% for women. As women rule the roost as Instagram influencers in India, ClanConnect.ai delved deeper to find the top 10 female Instagram-stars of 2020. While Shraddha Kapoor bagged the title of most popular female Instagram Influencer with 57.2 million followers, Deepika Padukone followed close with 52.4 million. Neha Kakkar, betting big on her brilliant wedding Reels, posts and anthem, emerged as the fourth largest female Instagram Influencer in India. Again, Anushka Sharma drives the highest engagement at 6.7% with 3% being the average for the top 10 female Influencers. Cumulative reach for top 10 female influencers was clocked at 452 million, with the quality audience being 388 million at 84% average. In the male influencer category, Virat Kohli is much ahead of his counterparts on the top 10 list with a whopping 83.7 million followers. Surprisingly, however, he was thwarted in terms of engagement by MS Dhoni who boasts an engagement rate of 10.98% as opposed to Kohli’s 1.84%. With 50 million followers, PM Narendra Modi is the second most popular Instagram influencer in India, with Akshay Kumar, Salman Khan, Ranveer Singh, Varun Dhawan, Hrithik Roshan, MS Dhoni, Shahid Kapoor, and Kapil Sharma also topping the charts. It is worth noting that the top two male influencers do not hail from Bollywood. The platform also found that food influencers enjoy the highest quality engagement at 88% while education, finance, and career influencers cumulatively receive 85%. As far as the most engaging influencers are concerned, the list was topped by Ronit Ashra (32.92%), Dhanashree (24.69%), and Ratan Tata (22.83%). Speaking on the findings, Sagar Pushp, Co-Founder &amp; CEO, ClanConnect, said, “At ClanConnect.ai, our overarching aim is to match the right influencers to brands to help the latter gain maximum ROI from their influencer campaigns. Our top 1000 Instagram influencer list is an extension of this goal and will help brands identify the most relevant influencers who are best suited to their specific campaigns in terms of their follower base, engagement metrics, and content category. We hope that all Indian brands leverage our exhaustive list and get the most out of each campaign.”

Shraddha Kapoor, Deepika Padukone and Virat Kohli emerge most popular Instagram Influencers: Report

You Searched For "clanconnect ai" and got 2 results

The rise of India's influencer economy during the second wave of COVID-19

Guest Author

Shraddha Kapoor, Deepika Padukone and Virat Kohli emerge most popular Instagram Influencers: Report

BI India Partner

Popular Keywords

Buying Guides