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<ul><li>As theatres return to 100% occupancy today, MIB issues new guidelines. </li><li>As per the order, cinema halls will have distanced seats, staggered <keyword id="7987860" type="UNKNOWN" weightage="20" keywordseo="show-timings">show timings</keyword>, and bookings, mandatory social distancing, and encourage digital payments. </li></ul>The <keyword id="832830" type="COMPANY" weightage="20" keywordseo="Ministry-of-Information-Broadcasting">Ministry of Information &amp; Broadcasting</keyword> on January 31 released Standard Operating Procedures (SOPs) for cinema halls and theatres on preventive measures to contain the spread of Covid-19. Last week, the government allowed full occupancy in cinema halls and multiplexes starting from February 1. Now that the theatres are returning to normal operations, MIB has issued SOPs, which are as follows: <ul><li>Adequate physical distancing of at least 6 feet to be followed outside the auditoriums, common areas and waiting areas at all times. </li><li>Use of face covers/masks to be made mandatory at all times.</li><li>Availability of hand sanitizers, preferably in the touch-free mode, at entry and exit points as well as common areas within the premises. </li><li>Respiratory etiquettes to be strictly followed. This involves strict practice of covering one’s mouth and nose while coughing/sneezing with a tissue/handkerchief/flexed elbow and disposing off used tissues properly. </li><li>Self-monitoring of health by all and reporting any illness at the earliest to state and district helpline. vi. Spitting shall be strictly prohibited. </li><li>Installation &amp; use of <keyword id="8995298" type="PERSON" weightage="20" keywordseo="aarogya-setu-app">Aarogya Setu App</keyword> shall be advised to all.</li></ul>Entry &amp; Exit points <ul><li>Thermal screening of visitors/staff is to be carried out at entry points. Only asymptomatic individuals shall be allowed to enter the premises.</li><li>Provisions for hand sanitization should be made available at all entry points and in work areas.</li><li>Designated queue markers shall be made available for entry and exit of the audience from the auditorium and the premises.</li><li>The Exit should be done in a staggered row-wise manner to avoid crowding.</li><li>Sufficient time interval between successive screenings on a single screen as well as on various screens in a multiplex shall be provided to ensure row-wise staggered entry and exit of the audience.</li></ul>Show timings <ul><li>Staggered show timings shall be followed for multiple screens to avoid crowding. </li><li>The show commencement time, intermission period and finish time of a show at any screen shall not overlap with the commencement time, intermission period or finish time of a show at any other screen in a multiplex.</li></ul>Booking and Payments <ul><li>Digital no-contact transactions should be the most preferred mode for issue/verification/payments for tickets, food, and beverages, etc. by using online bookings, use of e-wallets, QR code scanners, etc.</li><li>Contact number shall be taken at the time of booking of tickets to facilitate contact tracing.</li><li>The purchase of tickets at the box office shall be open throughout the day and advance booking shall be allowed to avoid crowding at the sale counters.</li><li>Sufficient number of counters at the box office shall be opened with adequate physical distancing norms, to prevent crowding during physical booking of tickets.</li><li>Floor markers shall be used for physical distancing during queue management at the box office.</li></ul>

As theatres return to 100% occupancy, here are the preventive measures they will need to implement to prevent the spread of Covid-19

<ul><li>Restaurants, hairdressers and cinemas were allowed to reopen just after midnight, with some hair salons welcoming clients in the early hours, but pubs had to wait until 6 a.m., after Downing Street expressed fears of early morning partying, reports the BBC.</li><li>Other places now allowed to reopen in England include outdoor gyms, children's playgrounds, libraries, community centres, bingo halls, cinemas, museums and galleries, theme parks, amusement arcades, outdoor skating rinks, social clubs and model villages.</li><li>Places of worship can open for prayers and services, including weddings with up to 30 guests </li></ul> <keyword id="6354968" type="LOCATION" weightage="20" keywordseo="london">London</keyword>, Pubs, restaurants, hairdressers and cinemas in England on Saturday reopened their doors for the first time in three months after a major relaxation of coronavirus lockdown restrictions. Restaurants, hairdressers and cinemas were allowed to reopen just after midnight, with some hair salons welcoming clients in the early hours, but pubs had to wait until 6 a.m., after Downing Street expressed fears of early morning partying, reports the BBC. Other places now allowed to reopen in England include outdoor gyms, children's playgrounds, libraries, community centres, bingo halls, cinemas, museums and galleries, theme parks, amusement arcades, outdoor skating rinks, social clubs and model villages. Places of worship can open for prayers and services, including weddings with up to 30 guests Two households will also be able to meet indoors or outside, including for overnight stays, although they have to maintain social distancing. As measures eased, Prime Minister Boris Johnson urged people to act responsibly, while the government's scientific advisers said the latest step was not "risk-free". Johnson said a timetable for reopening other businesses including gyms, nail salons and night clubs would be set out next week. People in England are still required stay 2-metre apart, but the new "one metre plus" guidance means they can get closer if they use "mitigation" measures, such as face coverings and not sitting face-to-face, reports the BBC. Each UK nation's lockdown measures differ, including varying rules on the reopening of food and drink outlets. In Northern Ireland, pubs and restaurants can reopen on July 10. In Scotland, beer gardens and outdoor restaurants will be allowed to reopen from July 6, and indoor areas can be used from July15. The Welsh government has promised talks with the hospitality sector about a "potential phased" reopening, but no dates have yet been given. SEE ALSO: <a href="https://www.businessinsider.in/india/news/who-team-to-reach-china-next-week-to-probe-sars-cov-2-source/articleshow/76783846.cms">WHO team to reach China next week to probe SARS-CoV-2 source</a> <a href="https://www.businessinsider.in/tech/news/intel-will-speed-up-mukesh-ambanis-5g-run-power-him-with-ai-and-possibly-a-jio-laptop/articleshow/76780290.cms">Intel will speed up Mukesh Ambani’s 5G run, power him with AI and possibly a Jio laptop⁠— all in return for massive amount of data</a>

England allows pubs, restaurants, hairdressers and cinemas to reopen

New Delhi, Mar 18 () Inox Leisure on Wednesday said that two additional screens in the existing multiplex movie hall in Indore will be opened for movie screening as soon as the Madhya Pradesh government's recent order on temporary closure of cinemas is lifted. The ban has been imposed as a precautionary measure to avoid spread of novel coronavirus (Covid-19) pandemic. "The company has opened two additional screens (with seating capacity of 73 seats) in the existing Multiplex Cinema Theatre located at Indore. Considering the Madhya Pradesh government's recent order on temporary closure of cinemas... the screens will be opened for movie screening as soon as the order is lifted," Inox Leisure said in a filing to the BSE. With addition of two more screens, the said Multiplex Cinema Theatre has 6 screens and 1,151 seats and with this opening, Inox has opened 58 screens this financial year. The company is now present in 68 cities with 147 multiplexes, 626 screens and a total seating capacity of 1,44,467 seats across India. SID SID ANSANS

Inox Leisure to open 2 new screens at Indore multiplex after state ban lifts

<ul><li>One in three people are planning to watch a movie in the cinema hall or <keyword id="6403273" type="General" weightage="20" keywordseo="Multiplex" source="Orion">multiplex</keyword> in the next 60 days. </li><li>26% of respondents had been to a cinema hall or multiplex in the last 60 days i.e. the months of November and December. </li><li>17% of the respondents indicated that they no longer watch movies in multiplexes or <keyword id="6584707" type="General" weightage="100" keywordseo="cinema-halls" source="Orion">cinema halls</keyword>. </li></ul>With Shah Rukh Khan starrer Pathaan <a href="https://twitter.com/taran_adarsh/status/1617554191739940864">recording </a>advance bookings of over 3 lakh tickets, the cinema theaters look ready to declare housefull shows again. And, it might just be the start of better times. As per a survey conducted by LocalCircles, 34% of the respondents (one in three people) are planning to watch a movie in the cinema hall or multiplex in the next 60 days. LocalCircles, which has regularly conducted the ‘Citizen pulse on Cinema Halls’ survey since October 2020 to understand expected footfalls during the pandemic and thereafter, reported that the percentage of citizens likely to visit a cinema hall/ multiplex has increased by 150% in the last year. There has also been an increase from December 2021 in the number of people planning to visit the cinemas at least once, and those planning to visit the cinemas multiple times. “The data comparison shows that as against 2% of respondents who indicated plans to go multiple times in December 2021, the percentage has risen to 6%. In the next category of those planning to visit once, the difference is much bigger at 28% in Jan 2023 as against 12% in December 2021,” added LocalCircles. However, the survey results also revealed that only 26% of respondents had been to a cinema hall or multiplex in the last 60 days i.e. the months of November and December. <cmsannotation type="cmsannotation" annotationid="Can 2023 take forward the 2022 momentum?" comment="subhead2" text="Can 2023 take forward the 2022 momentum?">Can 2023 take forward the 2022 momentum?</cmsannotation> While a rise in cinema attendance bodes well for the entertainment industry, OTT platforms have become the preferred medium for many. In the LocalCircles survey, 17% indicated that they no longer watch movies in multiplexes or cinema halls. Despite stiff competition from OTT, cinema halls started gaining momentum in 2022, <a href="https://economictimes.indiatimes.com/epaper/delhicapital/2023/jan/24/et-front/at-10kcr-indian-box-office-scripts-a-blockbuster-in-2022/articleshow/97261901.cms">recording </a>a gross box-office collection of ₹10,637 crore, according to a GroupM-Ormax Media report. This was next only to ₹10,948 crore collection recorded in the pre-pandemic 2019. “With the release of Pathaan this week, 2023 is off to a great start too, auguring well for a medium that was impacted the most by the pandemic, but has managed to bounce back in no time at all,” said Shailesh Kapoor, founder &amp; CEO, Ormax Media, in a press release. Considering the releases <a href="https://www.businessinsider.in/entertainment/news/most-anticipated-indian-movies-releasing-in-2023/slidelist/96560782.cms">slated for 2023</a>, like Mani Ratnam’s PS-2, Alia Bhatt’s Rocky Aur Rani Ki Prem Kahani, and Shah Rukh Khan’s Dunkee and Jawan, 2023 appears set to revive not just cinema but perhaps, even Bollywood. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/from-privacy-settings-to-educational-tools-here-are-some-new-facebook-features-you-should-know/articleshow/97280127.cms">From privacy settings to educational tools, here are some new Facebook features you should know</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/logitech-mx-master-3s-review-boost-your-productivity-with-this-premium-mouse/articleshow/97280665.cms">Logitech MX Master 3S review – boost your productivity with this premium mouse</a>

Percentage of citizens likely to visit cinemas increased by 150%: LocalCircles survey

<ul><li>As different markets slowly open up, the cinema industry is gearing up to facilitate a safe environment for their consumers. </li><li>However, consumers continue to feel anxious about stepping out and ponder upon various safety concerns like what would the seating arrangement be like, how often will they sanitize the cinema halls and how safe will the food be? We spoke to multiplexes to find out the answers.</li></ul>The world is constantly changing and will not be the same after we come out of this situation for a while. Like every other industry, the experience of watching a film in theatre with a large set of audience might not be the same either. As the pandemic-induced lockdown has pushed us towards subscribing to more streaming platforms, the latest movie premiers on Amazon Prime in India left the industry concerned for the future of cinema. However, contrary to the perception being built in the trade and media, Ormax Media’s latest report revealed that high consumption of films on TV and OTT has not reduced the audience attraction for theatrical experience. The report further said that audiences have given whole-hearted endorsement to the theatrical experience, with 82% missing going to the theatres. A dominant section of the audience also said that they will go back to the theatres within 2-3 weeks of them re-opening. Social distancing and sanitization precautions taken by theatres will play a crucial role in their decision to visit. On a scale of one to 100, the respondents gave high importance to almost all safety measures, which were as follows: <div type="image" title="ormax media report - safety concerns" msid="76042822" hostid="261"></div> Multiplexes have, therefore, put their best foot forward to ensure they build a safe environment and tweak their marketing strategy to reach to their consumers at different touch points in their ticketing journey. We caught up with <keyword id="799" type="CITY" weightage="20" keywordseo="PVR">PVR</keyword>’s Joint Managing Director, Sanjeev Kumar Bijli and <keyword id="6407732" type="COMPANY" weightage="20" keywordseo="inox">Inox</keyword> Leisure’s CEO, Alok Tandon to find out what kind of precautions they have taken to build customer confidence for their return to the cinemas.and what would the future of the industry look like once we resume normalcy. The future is contactless As per Federation of Indian Chambers of Commerce and Industry (FICCI), all cinema halls are required to disinfect every possible area in the premises starting from the entrance to F&amp;B stand to the auditorium. To ensure a safe distance is maintained, theatres will be demarcating circles in the foyer and encourage digital transactions to avoid queuing. Before you enter the hall, your body temperature will also be checked through guns, and if found with a high temperature, your amount will be refunded. In regular auditoriums, families and groups will be seated together and one adjacent seat would be left empty. Luxurious halls that come with existing width between each recliner seat, will not have to leave a vacant seat in between. Use and throw 3D glasses will be distributed and premium IMAX 3D glasses will be disinfected after every use. <div type="image" title="cinema screen" msid="76042795" hostid="261"></div> But what about impulsive watchers? “To offer a contactless experience to those guests who make an impulsive decision to watch a movie, I am glad to share that 100% of our POS card machines are enabled for contactless transactions,” shares Tandon. To help detect asymptomatic cases, PVR has tied up with a hospital, name not disclosed to the media yet, to arrange body check-ups for their employees once or twice a week. Reviving back to its full strength Both Tandon and Bijli are certain that the audiences’ passion for cinema will remain unaffected. They opine that the future of cinema is secure and stable. “We will now assign greater significance towards understanding the needs and aspirations of the fast evolving consumers and working out ways to satisfy them, through services and experiences, and of course, safety. We will continue to focus on customizations and personalization, and we know that a cookie-cutter approach may not work, and I am glad that we are well equipped to handle it. The liking for the giant screen has stood the test of time and has seen through many difficult phases in its century old history. We believe this passion will take care of the concerns and apprehension and will bring back the ‘old normal’, which featured gangs coming together, seated hand in hand, sharing popcorns, having celebrations over lip-smacking meals and above all, a heavy exchange of emotions,” said Tandon. “The future of cinema in the post-COVID world is very bright,” said Bijli. He added, “We are all just waiting for cinema to open to showcase our new protocols on safety and hygiene to give confidence to the consumers that it is safe place to come back and enjoy their favourite form of entertainment -- as and when we do open, which I feel is not very far from now. Industries are opening up slowly, we are seeing more relaxations now. Before COVID, 60-65% of the tickets were bought online and we’ll continue to push that.” To engage with their consumers and make sure they trust them, Bijli shared that PVR is going to communicate the precautions it has taken via digital media and might explore print if it picks up. It has also conducted an email survey amongst its consumer base to understand their expectations better and continue to engage with them. How long till we see the old normal? We reached out to a few industry experts to understand how long it will take for cinema to revive considering that a lot of people will continue to avoid crowded places. Shailesh Kapoor, CEO, Ormax Media highlighted that multiplexes will need to strengthen their marketing strategy to regain trust among consumers. He said, “Cinemas will reopen at some stage, but it's difficult to say when. The most optimistic estimate will be August, but it could be as late as Sep-Oct. Theatre chains will have to build confidence in the audience's minds that it is safe to revisit theatres. For this, theatres will need to take safety measures and do campaigns promoting these safety measures. Bigger chains like PVR and INOX will be able to get more audience trust than smaller chains and local cinemas.” Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea thinks creation of content will not be a problem but changing the distribution and pricing strategy will play a key role in luring the consumers onto different platforms. “While creation will have its challenges, it is still a smaller hurdle. The future of cinema depends on how distribution and pricing is handled. I think new pricing models will evolve. Producers have always been selling satellite and overseas and have covered a part of their cost. OTT rights was a new norm that added to this revenue. With an OTT-first release, these films could command a premium. But that premium won't cover the loss made by muting the biggest distribution channel, which are the theatres. So theoretically revenue loss is imminent. But here’s the twist. When you make a film, there is a chance of it tanking at the box office. So if the film is sold outright to a platform on the back of the star cast and the perception, there is a possibility that the producers will end up hedging possible losses. Big films with big star cast might go for models where they will have a fee and a percent of new downloads or have a completely different pay per view model being developed with the OTT platform and make it the new box office window.” Karan Taurani, Vice President - Research Analyst, Elara Capital said that the cinema industry will take a lot of time to come back on-track and contactless will be its future. “When cinemas open up, they will start with 10% occupancy and slowly move to 15-20% and peak out at 25%. I think social distancing will prevail until there is a vaccination or a cure,” said Taurani.

Here is how multiplexes are gearing up for post-lockdown period

loans, tax waiverKolkata, May 13 () Cinema hall owners in WestBengal have urged the state government to waive their taxesand provide financial assistance and interest-free loans tothem in view of the closure of the movie screens due to thelockdown.The Eastern India Motion Pictures Association (EIMPA),Exhibitors' Section, in a recent letter to Chief MinisterMamata Banerjee, has urged the state government to reimburseat least 50 per cent of the salaries paid by the cinema hallowners to their employees during the lockdown period.The association has also sought interest-free loans ofRs 2 lakh per cinema hall after reopening of theestablishments so that the owners can pay their backlogs andreturn to business, the letter, made available to the media onWednesday, said.The body said it would take at least 18 months for thesector to return anywhere close to normalcy after the lockdownis lifted.It urged the state government to waive GST, show tax,local entertainment tax, property tax and other municipaltaxes for at least two years from the date of closure of thecinema halls.The association sought nominal imposition of servicetax so that cinema hall owners can upgrade the facilities."The effects of COVID-19 are nil revenue withsalaries, taxes, rent payments, electricity bills all accruingagainst zero revenue. Cinemas were the first to shut down andmaybe one of the last to be allowed to operate post-lockdown,"the letter said.It pointed out that over 500 single screens in WestBengal have downed their shutters over the last two decadesdue to a gradual decline in audience numbers and lack offunding to upgrade the facilities."The COVID-19 pandemic has struck the final blow tothe sector," the association said.EIMPA Exhibitors' Section Chairman Ratan Saha told on Wednesday, "If there is no incentive in the post-lockdownscenario for single screens and regional multiplexes, theowners, who will have to reduce seating capacity by 60-70 percent to maintain social distancing, will have to close downthe facilities and use the properties for other purposes."The association boasts of membership of owners of morethan 200 cinema halls in the state. SUSACD ACD

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As theatres return to 100% occupancy, here are the preventive measures they will need to implement to prevent the spread of Covid-19

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England allows pubs, restaurants, hairdressers and cinemas to reopen

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Inox Leisure to open 2 new screens at Indore multiplex after state ban lifts

PTI

Percentage of citizens likely to visit cinemas increased by 150%: LocalCircles survey

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Here is how multiplexes are gearing up for post-lockdown period

Karuna Sharma

Lockdown: Cinema hall owners' body urges Bengal govt for aid,

PTI

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