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Today is <a href="http://www.businessinsider.in/searchresult.cms?query=National+Popcorn+Day">National Popcorn Day</a>. It is a day that celebrates the intrinsic link between movie-going and this universally loved snack. Watching a film in a theatre is absolutely incomplete without digging into a bag of delicious <a href="http://www.businessinsider.in/searchresult.cms?query=popcorn">popcorn</a>. 
 <keyword id="157943" type="COMPANY" weightage="80" keywordseo="Cinepolis">Cinepolis</keyword> designed an infographic as a tribute to the light, fluffy, flavoured favourite of <a href="http://www.businessinsider.in/searchresult.cms?query=cine-lovers">cine-lovers</a>. They also conducted a study of <keyword id="74000" type="UNKNOWN" weightage="80" keywordseo="Popcorn">popcorn</keyword> consumption patterns in India which suggests that the money spent on this snack has almost doubled between 2012 and 2015 and currently stands at Rs 2,034 Crores! 
 
The most loved flavours in the country are butter salted, caramel and cheese. The combination of a cold beverage and popcorn stands out as the most preferred snack inside <a href="http://www.businessinsider.in/searchresult.cms?query=cinema+halls">cinema halls</a> which comes as no surprise. 
 
The key takeaway from the data - ‘60% people buy popcorn and 100% eat!’

Believe it
or not, today is National Popcorn Day!

<ul><li>ZEE5 ropes in <keyword id="823990" type="PERSON" weightage="20" keywordseo="Sara-Ali-Khan">Sara Ali Khan</keyword> and <keyword id="1137993" type="PERSON" weightage="20" keywordseo="Amol-Parashar">Amol Parashar</keyword> as the face of brand campaign.</li><li>The OTT platform recently announced a partnership with TVF (The Viral Fever) adding some the finest TVF shows and announcing new seasons of some of the iconic shows like Pitchers/Tripling/Permanent Roommates/Humorously Yours etc.</li></ul>ZEE5 has announced a new brand campaign to promote its annual subscription offer @ ₹499/*- (previously at ₹999/year). For a long, Indian consumers have evolved to the international concept of Binge-Watching and with this campaign, ZEE5 aims to enable them further to continue watching and unearthing content from 150+ originals and 2800+ movies resting on the platform. ZEE5 brings aboard popular cine-darling Sara Ali Khan and OTT's favorite boy Amol Parashar as brand ambassadors for the campaign and aims to unite Indians through their shared love for real, relevant, and resonant stories. <div type="Youtube" id="qbgrSvR11yQ" title="Dekhtey Reh Jaogey | Watch 2800+ Movies 150 + Original Shows &amp; more | Only on ZEE5" thumbUrl="https://i.ytimg.com/vi/qbgrSvR11yQ/mqdefault.jpg"></div> The ‘Dekhtey Reh Jaogey’ campaign is targeted towards younger audiences aged between 18-34 to increase share of mind. Following a 360-degree approach to target Indian entertainment lovers, ZEE5 has planned a high-frequency campaign across TV, social media, and digital, which is slated to go live today. With this new subscription package, viewers will have an influx of unlimited entertainment that is both captivating and binge-worthy, including a rich library spanning 12+ Indian languages featuring Web series, movies (Original and theatricals), TVF shows, Live TV, Alt Balaji shows, Ad-free Catch-up TV, Zindagi TV shows, kids’ content, and much more. The 499/-* subscription will also include 50+ new theatricals and 40+ Originals across diverse languages slated to be launched on ZEE5 through the course of the year. An elated, Manish Kalra, Chief Business Officer, ZEE5 India said, “We’re a customer obsessed brand and we keep pushing the boundaries of what's possible in a bid to keep delivering an unmatched experience to our users. With the OTT upswing, today, millions of viewers are Binge Watching content across smaller towns and cities, many of which are underserved in terms of content options and infrastructural set-up. With the ‘Dekhtey Reh Jaogey’ campaign, we want to make quality entertainment accessible to consumers, in the language of their choice, at the tap of a button, without price being a deterrent. Think of it as 'Entertainment Inclusion', our single biggest goal going forward.” On onboarding Sara and Amol as the face of the campaign, Manish added, “Both Sara and Amol are immensely talented and connect with audiences across age-groups, especially the youth. They are exuberant, enthusiastic and love experimenting, which we at ZEE5 believe in as well. We are glad to associate with both of them and hope this campaign achieves maximum reach with their support.” “ZEE5 is our very own homegrown OTT platform. With ‘Dekhtey Reh Jaogey’, the aim is to entertain everyone, especially during these difficult times. Additionally, for me, Kedarnath and Simmba are my firsts and therefore extra special both of are on ZEE5! I’m excited with my association with ZEE5", shares Sara Ali Khan. “I chose this campaign because of the messaging we are giving out to people to stay home and be entertained without any interruption during this pandemic. ZEE5, our homegrown OTT platform has consistently presented intriguing and amazing content across genres. I started my journey with TVF and recently, the two content creators have joined hands, which shows the trust everyone has in this platform”, shares Amol Parashar.

ZEE5 launches a new campaign with Sara Ali Khan and Amol Parashar

New Delhi, Mar 14 () Film exhibitor PVR Cinemas on Saturday said it has received licences to operate four new screens at Indore in Madhya Pradesh. The company is opening the new screens at PVR Treasure Island Mall in Indore, a statement said. The now nine-screen property will introduce two mainstream and two special formats - PVR PlayHouse and PVR 4DX in the existing five-screen cinema, it added. The company mentioned that due to recent Madhya Pradesh government order on temporary closure of cinemas as a precautionary measure to avoid spread of COVID19, the screens will be opened as soon as the order is lifted. With this expansion, the PVR has augmented its screen count in Western Region to 258 screens across 61 properties and 18 screens across four properties in Madhya Pradesh. The property can now accommodate 1,555 audiences. "We are excited to introduce two new formats for our patrons in the region. PVR PlayHouse and 4DX technology have received an exponential response from the cine lovers so far and we are hopeful that it will be a success in this market as well," PVR Cinemas CEO Gautam Dutta said. "With this, we continue to reiterate our focus on making inroads into smaller markets in India where there is significant growth potential," he stated. With these four new screens, the company has opened 87 screens in one financial year which is the highest in the industry so far, Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd said. Speaking about coronavirus scare, he said, "Currently, it is a situation wherein we first pray for the wellbeing and good health of all our customers. As we stay hopeful that this current state of aberration will pass soon, we continue to stay focused on our business outlook for 2020." KKS MRMR

PVR to open 4 more screens in Indore

Pune will be hosting India's maiden <keyword id="6356028" type="COMPANY" weightage="20" keywordseo="Sports">sports</keyword> literature festival 'SporTale', a two-day event which will feature as many as 38 luminaries from the field of sports, media, cinema, books and photography. From Virender Sehwag's exploits on Twitter to stories that helped shape <keyword id="6354486" type="PERSON" weightage="20" keywordseo="Virat-Kohli">Virat Kohli</keyword>'s victorious journeys, many untold sports tales will be on the cards when the event begins here on February 21. Sharing the inside stories of their journeys and trade will be 15 sports stars, nine sports journalists, five novelists and four cine stars. Among those who have a connect with sports and sports biopics, three advertising gurus will also be part of the festival. Even the Photographers who captured the iconic sporting moments through their lenses will also join in. The man to redefine <keyword id="1521" type="CITY" weightage="20" keywordseo="Cricket">cricket</keyword> ethos, <keyword id="6360637" type="PERSON" weightage="20" keywordseo="Kohli">Kohli</keyword> will share the stage with Vijay Lokapally, the senior cricketer writer with the Hindu and author of Kohli's cricketing journey 'Driven'. Indian sports biggest sensation <keyword id="406835" type="UNKNOWN" weightage="20" keywordseo="Dipa-Karmakar">Dipa Karmakar</keyword> along with her coach Bishweshwar Nandi will also be present to talk about an expedition from a remote town to conquer the world and etch India's impression on global gymnastics. On the occasions of the 40th anniversary of his first book 'Sunny Days', batting legend <keyword id="22169" type="PERSON" weightage="20" keywordseo="Sunil-Gavaskar">Sunil Gavaskar</keyword> will narrate hilarious stories of his early days in cricket to another former batting great <keyword id="6363956" type="COMPANY" weightage="20" keywordseo="VVS-Laxman">VVS Laxman</keyword>. This is going to one big event for sports lovers in India.

Pune to kickstart India's maiden sports literature festival 'SporTale' on 21st Feb

It never rains but it pours – so the saying goes. And the adage came true on Friday the 13th as it saw a couple of <keyword id="406" type="ENTERTAINMENT" weightage="100" keywordseo="Movies">movies</keyword> opening and the release of a third one (<keyword id="1167288" type="UNKNOWN" weightage="100" keywordseo="Lucky-Kabootar">Lucky Kabootar</keyword>) getting postponed due to technical reasons. However, none of the two movies has managed to make the cut at the <keyword id="25892" type="ORGANIZATION" weightage="100" keywordseo="box-office">box office</keyword> after Day 4. 
 
Let’s begin with the most touted of the lot – <keyword id="35955" type="ENTERTAINMENT" weightage="100" keywordseo="jackpot">Jackpot</keyword>. As the name suggests, the story is all about a <keyword id="1978994" type="UNKNOWN" weightage="100" keywordseo="Casino-boat">casino boat</keyword> (in Goa) and crazy <keyword id="4736333" type="UNKNOWN" weightage="100" keywordseo="con-artists">con artists</keyword> rushing to pinch the <keyword id="1978996" type="UNKNOWN" weightage="100" keywordseo="Jackpot-money">jackpot money</keyword>, interspersed with comedy one-liners, a good dose of skin show and an extremely predictable plot. Starring <keyword id="836886" type="PERSON" weightage="100" keywordseo="Sunny-Leone">Sunny Leone</keyword>, <keyword id="6475049" type="PERSON" weightage="100" keywordseo="Sachiin-Joshi">Sachiin Joshi</keyword> and the veteran <keyword id="6354338" type="PERSON" weightage="100" keywordseo="Naseeruddin-Shah">Naseeruddin Shah</keyword> (the Boss), the <keyword id="1978999" type="UNKNOWN" weightage="100" keywordseo="Comedy-thriller">comedy thriller</keyword> has a total <keyword id="1960834" type="UNKNOWN" weightage="100" keywordseo="BO-collection">BO collection</keyword> of around Rs 6.4 crore till December 16, and the numbers do not augur well for <keyword id="303" type="POSITION" weightage="100" keywordseo="Director">director</keyword> <keyword id="66915" type="UNKNOWN" weightage="100" keywordseo="Kaizad-Gustad">Kaizad Gustad</keyword>. It’s his fourth film, the earlier ones being <keyword id="276427" type="ENTERTAINMENT" weightage="80" keywordseo="Bombay-Boys">Bombay Boys</keyword>, <keyword id="6366414" type="UNKNOWN" weightage="80" keywordseo="Boom">Boom</keyword> and <keyword id="1286097" type="UNKNOWN" weightage="80" keywordseo="Bombil-and-Beatrice">Bombil and Beatrice</keyword>. 
 Critics, too, have flayed the flick unmercifully, mainly due to the absence of wit, thrill and suspense. Subhash K. Jha of SKJ <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> News has given it no stars and says, “Jackpot is <keyword id="1978997" type="UNKNOWN" weightage="100" keywordseo="Noire-film">noire film</keyword> with twists in the tale.” Reagan Gavin Rasquinha of Times of India has given it 2 stars out of 5 while Shubhra Gupta of Indian Express has decided on a 1/2 star only. Avad M of Bollywood3 has rated the film 1.5/5 and stated that Naseeruddin Shah is the only saving grace of this movie as he is brilliant as the <keyword id="1979011" type="UNKNOWN" weightage="80" keywordseo="notorious-business-man">notorious business man</keyword>. 
 The music is praiseworthy, though, but the whole exercise puts a big question mark on the theme and the lead actors. Why do <keyword id="1979000" type="UNKNOWN" weightage="100" keywordseo="Bollywood-thrillers">Bollywood thrillers</keyword> have to be inane, completely lacking that <keyword id="23116" type="ENTERTAINMENT" weightage="100" keywordseo="fear-factor">fear factor</keyword> which chills your bones without being explicit? As for Sunny, she has graduated fast from an <keyword id="1978990" type="POSITION" weightage="100" keywordseo="adult-film-actor">adult film actor</keyword> to a <keyword id="25842" type="UNKNOWN" weightage="100" keywordseo="Bollywood-heroine">Bollywood heroine</keyword>, but has a long way to go if she really wants to impress cine lovers. <keyword id="287171" type="POSITION" weightage="80" keywordseo="Entrepreneur-turned-actor">Entrepreneur-turned-actor</keyword> Sachiin has, however, a better exposure here. His earlier two outings – Aazaan and Mumbai Mirror – were big flops. Aazaan, a 2011 action <keyword id="1979002" type="UNKNOWN" weightage="100" keywordseo="Spy-flick">spy flick</keyword> starring Sachiin and South African <keyword id="6355606" type="POSITION" weightage="80" keywordseo="model">model</keyword> <keyword id="167432" type="PERSON" weightage="80" keywordseo="Candice-Boucher">Candice Boucher</keyword>, had a <keyword id="182563" type="ORGANIZATION" weightage="100" keywordseo="BO">BO</keyword> collection of Rs 4.2 crore, against a budget of Rs 37 crore. Mumbai Mirror, a <keyword id="1979001" type="ORGANIZATION" weightage="100" keywordseo="Crime-thriller">crime thriller</keyword> released in January this year, was again a disaster at the box office. 
 
<keyword id="1888631" type="UNKNOWN" weightage="100" keywordseo="What-The-Fish">What the Fish</keyword> in troubled waters We thought this one might have an interesting storyline evolving around <keyword id="2665" type="PERSON" weightage="100" keywordseo="Dimple-Kapadia">Dimple Kapadia</keyword>. Ageing, divorced and suspicious, <keyword id="212966" type="PERSON" weightage="100" keywordseo="Sudha-Mishra">Sudha Mishra</keyword> (Dimple) is too much in love with her <keyword id="761101" type="UNKNOWN" weightage="100" keywordseo="goldfish">goldfish</keyword> and <keyword id="1979005" type="UNKNOWN" weightage="100" keywordseo="Money-plant">money plant</keyword>. And she turns out to be the grumpy old Delhi ‘mausi ji’ you meet almost every day. But when Sudha goes to visit her son for a month and her house is left in the care of her niece and her fiancé, they soon find others to do the chores and those others find some more people and the whole thing goes on… 
 All this is funny at first, as you may guess, but reeking of confusion and extremely haphazard at a later stage as more and more characters flit in and out of the house, all with some personal agendas. There’s no sparkling wit here or the softening grace of humour that makes classic comedy. So it’s no wonder that the BO numbers are really down – just Rs 2.9 crore after Day 4. This is the second flick by director <keyword id="193437" type="PERSON" weightage="100" keywordseo="Gurmeet-Singh">Gurmeet Singh</keyword> after his debut film <keyword id="1872956" type="UNKNOWN" weightage="100" keywordseo="Warning-3D">Warning 3D</keyword>, an underwater movie shot in <keyword id="79116" type="COUNTRY" weightage="80" keywordseo="Fiji">Fiji</keyword>. 
 
What The Fish has opened to some mixed reviews all over. Neha Gupta of Bollywood3 says that this is a novel concept and also lauds Dimple as absolutely brilliant. There are sight gags and a free-flowing style that leaves enough room for irreverent jokes. But the movie still lacks a strong binding thread and spirited performance that could have buoyed up this kind of disjointed comedy sequences. You fail to appreciate the many characters and the entire movie feels too episodic, instead of being a cohesive whole. 
 
Image: Indiatimes.com

You Searched For "cine lovers" and got 5 results

Believe it or not, today is National Popcorn Day!

BI India Bureau

ZEE5 launches a new campaign with Sara Ali Khan and Amol Parashar

BI India Partner

PVR to open 4 more screens in Indore

PTI

Pune to kickstart India's maiden sports literature festival 'SporTale' on 21st Feb

BI India Bureau

When It Comes To Jackpot, No One Gets The Moolah

Sanghamitra Mandal

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