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<ul><li>Within the category, <keyword id="6373748" type="DOMAIN" weightage="20" keywordseo="dabur-india">Dabur India</keyword> was the top advertiser on TV, Radio &amp; Digital mediums.</li><li>More than 80% of the category ad volumes was on the news channel genre during Mar-May ’20 on TV. </li><li>More than 70% share of category ad volumes were during Prime Time, Afternoon&amp; Morning time bands on TV. </li></ul>Advertising of the <keyword id="539809" type="PERSON" weightage="20" keywordseo="chyawanprash">Chyawanprash</keyword> category increased on TV, Radio &amp; Digital medium during Mar-May ’20, according to the latest TAM AdEx overview. Dabur India was the top advertiser on TV, Radio &amp; Digital mediums. The data also revealed that more than 80% of the category ad volumes was on the news channel genre during Mar-May ’20 on TV. More than 70% share of category ad volumes were during Prime Time, Afternoon&amp; Morning time bands on TV. Advertising of the category on TV grew by 8 times in Mar-May’20. Meanwhile, category advertising on Digital surged by 2639 times in Mar-May’20 . Less than 20 seconds and 20-40 seconds ads covered 75% and 25% share respectively on TV during Mar-May ’20. Ad Network and Programmatic transaction method together captured more than 3/4th of Chyawanprash ad insertions on Digital. The report also stated that in May’20, count of advertisers and brands increased compared to Apr’20 across TV, Print&amp; Digital mediums in the Chyawanprash category. This increase comes in the wake of the spread of <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> when people have become more health conscious and are looking for ways of strengthening and boosting their immunity.

Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview

<ul><li>In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times.</li><li>Mansoor Ali, Chief Sales and Marketing Officer, <keyword id="5870384" type="COMPANY" weightage="20" keywordseo="Hamdard-India">Hamdard India</keyword> tells us which sub-brands are delivering right now, its increasing focus on e-commerce </li></ul>Hamdard India, that is home to 500 employees and home-grown products like <keyword id="1705724" type="PERSON" weightage="20" keywordseo="Roohafza">RoohAfza</keyword>, Safi, <keyword id="539809" type="PERSON" weightage="20" keywordseo="chyawanprash">Chyawanprash</keyword>, Sualin, to name a few, has been around for 113 years. It is using its old mantras and new-age marketing to sustain in today’s unusual environment. It is also one of the few companies that hasn’t resorted to salary cuts or lay offs yet. In fact, for Hamdard India, Ramzan is a peak period for its RoohAfza. Due to increasing focus on health, the immunity booster Chyawanprash has also seen an increase in demand. We caught up with Mansoor Ali, Chief Sales and Marketing Officer, Hamdard India to find out the brand’s marketing strategy and how it is distributing its products amid a nationwide lockdown. Excerpts: Q. Can you give us a perspective on how Hamdard is operating right now? Which sub-brands are you delivering and how? We have been able to get our manufacturing and supply chain aligned to the market demand. Since it is the beverage season, we are producing and supplying RoohAfza and other essential items to the market with considerable efficiency. Q. How many employees work with Hamdard India? What kind of measures have you taken to keep them safe? We have over 500 employees working at Hamdard Laboratories India. All the employees, including sales teams have been on WFH mode from the time the lockdown was announced. Advisories on safety for employees and their families have been sent out constantly. A COVID insurance policy has also been taken to support employees in the event that anything unfortunate happens. Q. How are you dealing with the economic slowdown, what does this quarter for you look like? Hamdard flourished even after demonetization and GST. However, when so many companies have resorted to laying off employees or salary right now, how do you see your brand taking the brunt? This quarter started off slow due to the impact of the COVID-19 lockdown. But slowly we have managed to assimilate resources and establish our product value chain from manufacturing to supply. Although it is not up-to expectations as per our quarter objectives, we have been able to sustain a sizable part of it. Hamdard, as the name suggests symbolises compassion for everyone. We have not resorted to any layoffs or salary cuts as of now. Q. Considering how people are becoming more health-conscious, have you seen an increase in demand for Chyawanprash? Yes, Chyawanprash as a category has grown across brands and markets. Q. What does your larger marketing strategy look like right now? Our marketing strategy, for the short term is in adaptive mode, wherein consumer behaviour during lockdown, and changed media consumption habits are important drivers in deciding campaigns and inputs to market. Media mixes have been tweaked, and digital/ social media marketing has taken a much larger chunk of our marketing spends. Influencer marketing and user generated content is driving engagement and brand salience in consumers. Q. TV viewership and digital engagement continue to increase, where are you betting your money? As explained in the previous question on our marketing strategies that is where we are spending. In addition to on TV campaigns, we have aligned our media mix to focus more on genres like news, movies etc which have taken the centre stage amidst this lockdown. Q. How have you seen consumer behavior change in the past month? Consumers have been induced into a new normal. The initial focus was on filling up on essentials, driven by the panic of not having enough at home. Once that was achieved, consumer emotion has shifted from structured, everyday routine to indulging in family oriented themes, back to natural concepts, and a unique sense of self awareness in terms of health and mental well-being. Consumers have focussed their energies on enhanced interactions on the digital space, with OTT platforms and online media taking prime share. Work as a concept has taken on new meaning, with WFH being as effective (if not more) in many sectors. This will have an overarching impact on people’s priorities in making choices on lifestyle and consumption. Q. How do you think retail will function once we resume normalcy? Will you continue betting more money on e-comm even then? Structured retail (modern trade) will take a hit for some more time. A lot of first time users have interacted with, and seen the benefits of e-commerce, and that will continue to grow. Covid-19 has in many terms been an inflection point for Indian consumers to adopt digital media, e-com and cashless transactions. Our focus on e-com will continue to grow. Q. As a brand who is a 'companion in pain' and specializes in health and wellness, do you plan on launching new health care products such as sanitizers, fruit wash or hand wash with a 'Hamdard' touch? We will continue to invest in categories that are close to our core.

Marketing in the times of COVID-19: Hamdard India

<ul><li>You can avail of some interesting deals on health and household products. </li><li><keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> is offering up to 40% off on the health and household products category.</li></ul>The much-awaited Amazon <keyword id="3492906" type="PERSON" weightage="20" keywordseo="Prime-Day-sale">Prime Day sale</keyword> is live. It offers you plenty of discounts and deals across a wide range of categories. The e-commerce giant is offering some interesting offers on<a href="https://www.amazon.in/b?node=13777229031&amp;pf_rd_r=YA0PJFAKTTD5VBXJTZ1G&amp;pf_rd_p=e5dbaa61-5c1b-41ec-be3b-e7673527188f&amp;pd_rd_r=1b07a8ec-c832-4adc-92d0-ab4f15fcd8d1&amp;pd_rd_w=Lui8v&amp;pd_rd_wg=we5Wx&amp;ref_=pd_gw_unk"> health and household products</a> with discounts of up to 40%. It is a good time to save some money on these items If you were waiting for the prices to go down, this Prime Day sale gives you an opportunity to buy health and household products and other category products at reasonable price rates. If you want to explore more deals on a wide range of categories from electronics, gadgets to appliances you can check<a href="https://www.businessinsider.in/tech/news/get-best-deal-on-laptops-smartphones-smartwatches-and-fitness-trackers-in-amazon-sale/articleshow/84751466.cms"> the best deals and offers during the sale</a>. Only the Prime members can have the chance to access this sale. You can be a part of the Amazon Prime family by buying plans, either ₹129 for a month and for ₹329 for three months. You can also take annual membership at ₹999 only if you do not have Amazon Prime. Not a Prime member?<a href="https://www.amazon.in/amazonprime?_encoding=UTF8&amp;%2AVersion%2A=1&amp;%2Aentries%2A=0"> Click here</a> and subscribe for exciting deals. <bulletContentEmbed name="B08MV2MMLJ" columns="1"><bulletContentHeading name="B08MV2MMLJ_head"><div type="image" title="B079QBSYSX" msid="84784851" hostid="261"></div></columnHeadThumb>B079QBSYSX</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08MV2MMLJ_body"><bulletContentRow name="B08MV2MMLJ_9247867378026319"><bulletContentRowHeading><bulletContentRowHead col="1">15% off- Tide Plus Detergent Washing Powder - 6 kg + 2kg detergent powder free</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This Tide Plus washing powder comes with 2kg free washing powder which makes you pay ₹616 only and save ₹109 for 8kg. This washing powder should help remove stains even from tough zones and keeps the clothes bright.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B06ZZJ7NVH" columns="1"><bulletContentHeading name="B06ZZJ7NVH_head"> <div type="image" title="B06ZZJ7NVH" msid="84759443" hostid="261"></div></columnHeadThumb>B06ZZJ7NVH</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B06ZZJ7NVH_body"><bulletContentRow name="B06ZZJ7NVH_8397929691539954"><bulletContentRowHeading><bulletContentRowHead col="1">Save ₹178 on Ariel Matic top load Detergent Washing Powder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can grab 2kg free detergent powder with this 4kg Ariel Matic top load detergent washing powder at ₹872 only, which is 17% less than MRP ₹1050. It ensures to remove tough stains and keep your clothes bright. It is said to be best for a fully automatic machine.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07SV8WX9B" columns="1"><bulletContentHeading name="B07SV8WX9B_head"> <div type="image" title="B07SV8WX9B" msid="84759483" hostid="261"></div></columnHeadThumb>B07SV8WX9B</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07SV8WX9B_body"><bulletContentRow name="B07SV8WX9B_6616717069951712"><bulletContentRowHeading><bulletContentRowHead col="1">Pay ₹190 on toilet cleaner from Sani fresh(Pack of 2)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Save ₹90 on this toilet cleaner from Sani fresh. Pay ₹190 and get this pack of two toilet cleaners.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07QK29V9G" columns="1"><bulletContentHeading name="B07QK29V9G_head"><div type="image" title="B07QK29V9G" msid="84759489" hostid="261"></div></columnHeadThumb>B07QK29V9G</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07QK29V9G_body"><bulletContentRow name="B07QK29V9G_1553849203639049"><bulletContentRowHeading><bulletContentRowHead col="1">Dettol Liquid Disinfectant Cleaner 1L - ₹293 only</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can now get this Dettol Liquid Disinfectant cleaner from Dettol at ₹293 which is 16% less than its MRP of ₹347. It is said to be a multipurpose cleaner as it can be used for personal and home hygiene.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B093PVWJTB" columns="1"><bulletContentHeading name="B093PVWJTB_head"><div type="image" title="B093PVWJTB" msid="84759500" hostid="261"></div></columnHeadThumb>B093PVWJTB</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B093PVWJTB_body"><bulletContentRow name="B093PVWJTB_5929270690101569"><bulletContentRowHeading><bulletContentRowHead col="1">29% off on Fast&amp;up 100% Whey Protein</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is a good time to buy from Fast&amp;Up as it is offering 29% off on this whey protein. You get to pay ₹1999 only and save ₹801. It is said to promote muscle growth, recovery and endurance. Its high-quality digestive enzyme should make digestion quick and easy.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07DKJ818C" columns="1"><bulletContentHeading name="B07DKJ818C_head"> <div type="image" title="B07DKJ818C" msid="84759521" hostid="261"></div></columnHeadThumb>B07DKJ818C</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07DKJ818C_body"><bulletContentRow name="B07DKJ818C_5515425133451953"><bulletContentRowHeading><bulletContentRowHead col="1">Discount on Dabur Chyawanprash</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Dabur is offering 11% off on this Dabur Chyawanprash which makes you pay ₹289. It offers double immunity power to fight against illness.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07ZHLDSGM" columns="1"><bulletContentHeading name="B07ZHLDSGM_head"> <div type="image" title="B07ZHLDSGM" msid="84759552" hostid="261"></div></columnHeadThumb>B07ZHLDSGM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07ZHLDSGM_body"><bulletContentRow name="B07ZHLDSGM_2236637957337927"><bulletContentRowHeading><bulletContentRowHead col="1">10% off on Pediasure 7+ Specialized Nutrition Drink Powder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Pediasure 7+ Specialized Nutrition Drink Powder is now available at ₹355 which is 10% less than its MRP of ₹395. It is said to be a complete drink for a child’s growth and support bone growth and muscle mass.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> There would be an additional discount for users with <keyword id="6357149" type="COMPANY" weightage="20" keywordseo="hdfc-bank">HDFC Bank</keyword> cards. You can avail 10% instant discount with HDFC debit card, credit card, and EMI transactions. SEE ALSO: <a href="https://www.businessinsider.in/insider-reviews/best-deals-and-offers-on-bags-for-women/articleshow/84730862.cms">Amazon Prime Day 2021: Best deals and offers on bags for women</a> <a href="https://www.businessinsider.in/insider-reviews/best-deals-and-offers-on-kitchen-and-dining-products-amazon-sale/articleshow/84751228.cms">Amazon Prime Day 2021: Best deals and offers on kitchen and dining products</a>

Amazon Prime Day 2021: Best deals and offers on health and household products

<a href="http://www.businessinsider.in/searchresult.cms?query=baba+ramdev">Baba </a><a href="http://www.businessinsider.in/searchresult.cms?query=baba+ramdev">Ramdev</a>’s <a href="http://www.businessinsider.in/searchresult.cms?query=patanjali">Patanjali’s</a> phenomenal rise is posing some serious troubles for <keyword id="34523" type="CITY" weightage="20" keywordseo="fmcg">FMCG</keyword> giants like <a href="http://www.businessinsider.in/searchresult.cms?query=dabur">Dabur</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=nestle">Nestle</a>, Emami, etc. 
 
The shares of these FMCG giants, which have dominated the industry, had expensive valuations and this can lead of downgrade of earnings. 
 <keyword id="75190" type="CITY" weightage="20" keywordseo="Nestle">Nestle</keyword> is trading at 88 times to its 12-month earnings; whereas <a href="http://www.businessinsider.in/searchresult.cms?query=emami">Emami</a> is around 44-times. 
 Meanwhile, Dabur is trading at about 40 times and <keyword id="80626" type="CITY" weightage="20" keywordseo="Colgate-Palmolive">Colgate-Palmolive</keyword>'s valuations are at 39.5 times to its one-year earnings. 
 <keyword id="6356684" type="UNKNOWN" weightage="20" keywordseo="patanjali">Patanjali</keyword> products, which range from soap to medicines, have become an instant hit among consumers. 
 
Patanjali clocked revenues of about Rs 450 crore in fiscal year 2012 and shares of Colgate-Palmolive declined 21.7% in last one year. 
 
Aditya Mathur, research analyst at Citi, told ET, “There are competitive pressures for the incumbents due to Patanjali. The pricing of products might be an issue in categories such as health supplements, including honey, chyawanprash, and also certain premium segments like hand and face wash, and others, where the price value equation could work in Patanjali's favour."

The rise and rise of Patanjali is leading to downgrade of Dabur, Nestle, Colgate Palmolive

<a href="http://www.businessinsider.in/searchresult.cms?query=baba+ramdev">Baba Ramdev</a> wants retailers to have more and more <keyword id="3093115" type="UNKNOWN" weightage="20" keywordseo="Patanjali-Products">Patanjali products</keyword> on their shelves and for this, he is invoking Mahatma Gandhi’s ‘swadeshi’ call. 
 
After winning hearts of the consumers with <a href="http://www.businessinsider.in/searchresult.cms?query=patanjali">Patanjali products</a>, Ramdev wants shopkeepers and traders to adopt ‘Made in India’ products. However, it is yet to see if the <keyword id="6363690" type="PERSON" weightage="20" keywordseo="strategy">strategy</keyword> will work as the yoga guru is not paying anything extra to shopkeepers to give prominence to <keyword id="6356684" type="UNKNOWN" weightage="20" keywordseo="patanjali">Patanjali</keyword> products. 
 
Generally, companies pay shopkeepers to place their products prominently. 
 
READ ALSO: <a href="http://www.businessinsider.in/Baba-Ramdevs-Patanjali-is-rattling-the-consumer-market-and-how/articleshow/51053252.cms">Baba Ramdev’s Patanjali is rattling the consumer market and how!</a> 
 
"No one can deny them (Patanjali) the Swadeshi plank. But we are Swadeshi too, and we also make in India. Besides, the shopkeepers are looking for returns on investment from their real estate space and pushing products for prominence on shops won't cut ice," Parle products marketing head Mayank Shah told ET. 
 
Meanwhile, Reliance Retail has created 'Patanjali Destinations' and the Future Group has a tie-up with <a href="http://www.businessinsider.in/FMCG-companies-are-sweating-it-out-as-Baba-Ramdevs-Patanjali-is-entering-kitchens-and-even-bathrooms/articleshow/50351200.cms">Patanjali</a> already. 
 
Experts say the ‘swadeshi’ angle might work for end users but the strategy may fail with traders, who only mean good business. 
 
It is worth mentioning that IIFL Institutional Equities has projected the Patanjali brand's sales to reach Rs 20,000 crore by fiscal 2020. 
 
"We believe Patanjali will gather some initial market share in juices as it has done in honey and Chyawanprash on the back of lower priced products," Edelweiss Securities stated in its report. 
 
(Image: Indiatimes)

Baba Ramdev wants shopkeepers to give prominence to Patanjali products without spending a penny, plays ‘swadeshi’ plank

Discover the forbidden: Foods banned abroad, still delighting in India

New Delhi, Mar 4 () Fast-moving consumer goods (FMCG) companies are ramping up their production and optimising distribution channels to meet the rising demand for hand sanitizers amid the coronavirus outbreak. Some FMCG firms are also educating consumers by engaging their brands to communicate with the consumers, through special campaigns on digital and mainstream media, to make them aware about the benefits of regular hands wash as prevention for coronavirus. The companies have assured that they have enough stocks to tackle the situation. "We have ramped up our production capacity. We are also trying to ramp up through our vendors also," Godrej Consumer Products Ltd CEO (India and SAARC) Sunil Kataria told . However, he also added that hand santizers are premium products in India. "The way we have to address this problem is through that we all need to communicate the right education to the people and send messages to the consumers that best precaution and prevention from coronavirus is regularly washing hands," he added. GCPL, which had Godrej Protekt brand in the segment, has started a digital campaign to create awareness about it. ITC, which is present in the segment through its brand Savlon, said it is ensuring that there is an adequate supply of hygiene products in the market. "ITC is ensuring adequate supply of Savlon hygiene products in the market. Savlon continues to focus on enhancing awareness about hand hygiene and urges consumers to maintain good hygiene practices," according to an ITC spokesperson. FMCG major HUL, which is present in the segment with Lifebuoy hand sanitizers, is also ensuring its products' availability to the consumers. "Given the surge in demand for hygiene products, we have redoubled our efforts to ensure that consumers have access to products that keep them safe such as Lifebuoy hand sanitizers and hand wash," said an HUL spokesperson. While Dabur is running a series of awareness campaigns across digital platforms and social and mainstream media to educate the public about how to keep themselves safe from coronavirus. "Our key healthcare brands such as Dabur Chyawanprash, ImmunoDab and Giloy Ghanvati are running informative campaigns to drive awareness about staying protected from such illnesses," said Dabur India Marketing Head (Healthcare) Mukesh Mishra. Mishra also said the company is also organising a question-and-answer session, particularly for mothers, with ayurvedic doctors on digital media platforms to address their queries regarding coronavirus and how to keep their families protected from it. However, FMCG major RB India (erstwhile Reckitt Benckiser), which is one of the leading player in the segment with its brand Dettol, has declined to comment on the issue. Hand sanitizers have vanished from general shop and chemist shops in many areas of the national capital and adjoining towns as people resorted to panic buying amid the coronavirus outbreak. KRH HRS

FMCG makers ramp up production of hand sanitizers amid demand spike due to coronavirus

New Delhi, Mar 5 () Hand sanitizer makers have seen up to 10-fold jump in demand, as the number of coronavirus cases in India is on the rise. The companies have increased the production amid reports of non-availability of hand sanitizers in the market, as people have started buying them after cases of coronavirus appeared in the national capital region. "We have seen a 10 times demand for hand sanitizers over the last month," The Himalaya Drug Company CEO Philipe Haydon told . He further said, "We are ramping up our production line to cater to the demand of sanitizers and handwashes nationwide that can help people take precautionary measures. We launched awareness drives on hand hygiene in the year 2000." FMCG firm Godrej Consumer Products Ltd (GCPL), which is also present in the hand sanitizer segment, has also witnessed the similar trends and the company has increased the production of Protekt hand sanitizers and hand wash. "We have ramped up our production capacity. We are also trying to ramp up through our vendors also," Godrej Consumer Products Ltd CEO (India and SAARC) Sunil Kataria told . HUL, which sells Lifebouy hand sanitizers, has also redoubled its efforts to make the products accessible in such time. "Given the surge in demand for hygiene products, we have redoubled our efforts to ensure that consumers have access to products that keep them safe such as Lifebuoy hand sanitizers and hand wash," said an HUL spokesperson. ITC, which is present in the segment through its brand Savlon, said it is ensuring that there is an adequate supply of hygiene products in the market. "ITC is ensuring adequate supply of Savlon hygiene products in the market. Savlon continues to focus on enhancing awareness about hand hygiene and urges consumers to maintain good hygiene practices," according to an ITC spokesperson. However, FMCG major RB India (erstwhile Reckitt Benckiser), which owns popular brand Dettol in the segment, has declined to comment on its efforts amid the coronavirus scare. Besides, the FMCG makers through their brands are also running special campaigns on digital and mainstream media, to create awareness and educate the public about the benefits of regular hands wash as prevention for coronavirus. Dabur, which is present in the hand sanitizers segment with its brand Fem Safe Handz, is running a series of awareness campaigns to educate the public about how to keep themselves safe from coronavirus. "Our key healthcare brands such as Dabur Chyawanprash, ImmunoDab and Giloy Ghanvati are running informative campaigns to drive awareness about staying protected from such illnesses," said Dabur India Marketing Head (Healthcare) Mukesh Mishra. Hand sanitizers form a very small part of the liquid soap category and is still a premium segment. KRH HRS

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