Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>Established in 2010, <keyword id="847170" type="COMPANY" weightage="20" keywordseo="Chumbak">Chumbak</keyword> started its journey as an India-inspired souvenir and accessories brand.</li><li>Over the last decade, the brand has transformed into a leading multi-category retailer with a dominating online presence along and 70+ exclusive brand stores. It features homes and lifestyle categories such as home décor items, accessories and apparels.</li><li>We talk to <keyword id="2146982" type="PERSON" weightage="20" keywordseo="Vasant-Nangia">Vasant Nangia</keyword>, CEO, Chumbak about the brand's journey so far and goals for FY22.</li></ul>Chumbak was born when Co-founders Vivek Prabhakar and Shubhra Chadda casually looked at their fridge full of magnets from different countries. They were quick to identify that India needed a brand that gave a glimpse of the whole country in the shape of small souvenirs and travel products -- reflecting on its rich heritage and tastes. By integrating desi art into a forgein concept of souvenirs, Chumbak’s main purpose was to instil national pride and celebrate India’s diverse culture and vibrant colours. Officially launched in 2010, the brand has grown exponentially since its inception. It is a family to 150+ employees and has 70 retail stores. It sells home décor items, accessories and apparels. Chumbak on-boarded <keyword id="823990" type="PERSON" weightage="20" keywordseo="Sara-Ali-Khan">Sara Ali Khan</keyword> as its first brand ambassador earlier this year to convey how it is now becoming a home and lifestyle brand and dominating offline and online presence. After launching a digital <a href="https://www.businessinsider.in/advertising/brands/news/chumbak-launches-their-first-celebrity-brand-campaign-with-sara-ali-khan/articleshow/80586366.cms">campaign </a>with a Bollywood star, the brand is now aiming to increase its turnover by 100%. “We plan to double our turnover by the end of this year, our overall marketing spends are definitely increasing significantly. We are also reaching out to our loyal customer base and building up our digital presence including social media, and we plan to resume our in-store marketing once footfalls are back to pre-pandemic levels. We believe there is a strong overlap between the celebrity’s followership and our potential audience,” said Vasant Nangia CEO, Chumbak. For a brand that has grown purely on word-of-mouth, Chumbak will continue to reach out to its loyal customers base. Nangia said, “For 2021, we’re optimistic about pre-pandemic offline footfalls and hence building our offline business while continuing scaling online on our own as well as third-party platforms. We aim to invest in customer-centricity to allow for optimal journey mappings, repeat and loyalty interventions.” Since the COVID-19-induced lockdown last year, a majority of employees have been working from home. The furniture category moved from being a want to becoming a need. As a result, Chumbak also witnessed an increase in demand for its furniture and home decor. On which category brings in the lion’s share and COVID’s impact on the brand, Nangia said, “Our business is a clean 50:50 between our home and lifestyle ranges. However, given COVID-19 and its impact on our audience, we’ve seen a strong uptick in our home categories. As people spend more and more time in their house, they are developing new hobbies, be it gardening or cooking. Our pots and planters, silverware and crockery range is their preferred choice of purchase.” In 2019, Chumbak opened its 50th store and after COVID-19, it has been focusing on building an omnichannel presence. It is now planning to scale its online reach and partner with more third-party platforms. Nangia said, “In 2019, we opened a store a week landing at a total of 50 new stores so our offline growth trajectory was looking very strong. With the lockdown and store closures, we devoted more time and attention to scaling our online and back-end tech capabilities. We launched omnichannel in October last year which has allowed us to better manage our inventories and last-mile deliveries.” “We have witnessed rapid growth in e-com-enabled digital sales. In terms of revenue from each, it is close to 50:50 between the two channels. As walk-ins in offline continue to inch towards pre-pandemic levels, we’re hoping for a robust growth in next FY metrics,” added Nangia. During the lockdown, Chumbak also launched a new brand identity to stay in tandem with the global design language and trends. Telling us the idea behind this shift, Nangia said, “This change was a part of the shift in the positioning of the brand. We want to be represented as a globally inspired home and lifestyle brand which represents the growth not just the brand but also our customers have had in the last decade. We have received an overwhelming response from our ardent brand lovers and community.” This fiscal, Chumbak will increase its marketing spends, continue to focus on digital marketing and increase its in-store marketing.

Chumbak plans to double its turnover by the end of FY22 by doubling down on marketing

<ul><li>Chumbak recently onboarded <keyword id="823990" type="PERSON" weightage="20" keywordseo="Sara-Ali-Khan">Sara Ali Khan</keyword> as its <keyword id="5955" type="PERSON" weightage="20" keywordseo="Brand-Ambassador">brand ambassador</keyword>. </li><li>The campaign features Sara Ali Khan moving into a Chumbak home and what unfolds thereafter #WithChumbak.</li></ul>Chumbak, announced Sara Ali Khan as their first brand ambassador for its home &amp; watch categories. Established in 2010, Chumbak started its journey as an India-inspired souvenir &amp; accessories brand. Over the last decade, the brand has transformed into a leading multi-category retailer with a dominating online presence along with 70+ exclusive brand stores. Today, the brand features an impressive portfolio of home &amp; lifestyle categories such as décor &amp; living, bed &amp; furnishing, kitchen &amp; dining, watches &amp; accessories, among others. Chumbak released their 1st ever celebrity brand campaign with Sara Ali Khan today. The campaign features Sara Ali Khan moving into a Chumbak home and what unfolds thereafter #WithChumbak. The film is created by The Script Room. The stills and mood films were created by Verrocchios Workways. The media strategy is handled by <keyword id="5968693" type="COMPANY" weightage="20" keywordseo="wavemaker-india">Wavemaker India</keyword>. The campaign follows a story telling strategy, with each of the 3 films unfolding a day in the life of Sara Ali Khan when she moves in #WithChumbak and here’s the first film from the series. <div type="Youtube" id="STeamJO5aAc" title="Make it Yours #WithChumbak - 1/3" thumbUrl="https://i.ytimg.com/vi/STeamJO5aAc/mqdefault.jpg"></div> Speaking on the brand campaign, Shazia Zafar, Head – Marketing, Chumbak, said, “Chumbak has always been well- recognized for its warmth, wit and connection to its customers. With this campaign, we are hopeful that our audience will realize how our brand is a joyful addition to every moment of their lives. Sara Ali Khan brings the idea of #WithChumbak alive and we are confident that it will be loved not only by our ardent brand supporters but also a larger audience. It was a delight collaborating and co-creating the campaign with The Scriptroom &amp; Verrocchios Workways” Adding to that, Rhea Budhiraja, Brand Manager, Chumbak, said, The focus with this campaign is to strengthen the role of the brand both from an emotional &amp; a rational point of view. Chumbak has always been known for its vibrancy &amp; warmth and Sara Ali Khan brings that alive seamlessly. Our vision with the brand idea of #WithChumbak is to build a way of life, a sensibility that is instantly recognizable. We are extremely excited about the release; the campaign story telling is organic, relevant and we hope it resonates with the consumer”. On the collaboration with Chumbak Rajesh Ramaswamy, Founder – The Script Room, said, “As a brand Chumbak is loved by its consumers and it’s quite personal to them. Interestingly it also means many things to many people. The whole idea of the campaign is to bring all of it together as a lifestyle choice, aesthetic sensibility and a kind of an outlook. To make this come alive we have managed to recreate Sara’s living space with Chumbak and capture charming stories from her everyday life. We’re delighted with the opportunity to work on a brand like Chumbak. They are such passionate people. And also so creative in their thinking and approach. It was truly a great collaborative process - starting from the idea to scripts and final execution. And with Akanksha Seda, and her sense of art, design and storytelling, we are very happy with the way the campaign has turned out.” On the association, Kishankumar Shyamalan, Chief Growth Officer, Wavemaker India and Office Head, South, said, "Chumbak stands for design excellence and a unique brand personality. We are excited to bring alive these aspects of the brand through a very special digital-first campaign. Working with the that I'm sure will be loved, since the media strategy was specifically created keeping our audience &amp; platform in mind."

Chumbak launches their first celebrity brand campaign with Sara Ali Khan

<ul><li>In a difficult year, <keyword id="5968693" type="LOCATION" weightage="20" keywordseo="wavemaker-india">Wavemaker India</keyword>'s performance, according to its CEO, <keyword id="4337750" type="PERSON" weightage="20" keywordseo="ajay-gupte">Ajay Gupte</keyword> has been A+, and understandably so. In a year when many agencies are struggling, <keyword id="3313068" type="PERSON" weightage="20" keywordseo="Wavemaker">Wavemaker</keyword> India has won new businesses worth Rs 700 crore.</li><li>In a conversation with Ad &amp; Media Insider, Gupte discusses the year almost gone by and also looks back at the last 3 years, on the agency's 3rd anniversary.</li></ul>The year 2020 has been a difficult year for not just the advertising industry but the world in general. A recent report by KPMG stated that India’s media and entertainment (M&amp;E) sector will take till 2022 to recover from its current levels. However, there are a few organizations and agencies that took the challenge head on. They innovated, acted with agility and made the most of an otherwise challenging year. It’s been 3 years since GroupM merged its agencies MEC and Maxus into Wavemaker. Since its inception, Wavemaker has been able to win an enviable roster of clients that include <keyword id="6398864" type="PERSON" weightage="20" keywordseo="Mondelez">Mondelez</keyword>, Vi and Mother Dairy, among many others. Moreover, the agency also clocked in new businesses worth Rs 700 crore. Some of the newly won accounts included Sun Pharma, Chumbak, <keyword id="10247458" type="COMPANY" weightage="20" keywordseo="religare-healthcare-insurance">Religare Healthcare Insurance</keyword> (now Care Health Insurance), Lido learning, Glance and Supr Daily. On the agency’s 3rd anniversary, we caught up with Ajay Gupte, CEO – South Asia, Wavemaker who took over the reins after Kartik Sharma moved on from the agency early this year. It’s been an eventful year for both him and the agency and he walks us through all that happened at Wavemaker and how the agency managed to win Rs 700 crore worth of new business in such a tumultuous year. Excerpts: Q) Let's look back at what has been a very difficult year for the world in general. How has Wavemaker fared during this adverse year? Yes, it has been a very difficult year for all of us. The year has been tough on business and on our people. No one has ever experienced being in such a lockdown before, so everyone is trying to grapple with this phenomenon in the best way possible. We’ve made concentrated efforts to take advantage of adversity to accelerate on the journey to achieve our ambitions. In many ways, Covid-19 has brought the future closer. The consumer journey has been altered. Digital plays a much more integral role from brand discovery to purchase. This has enabled us to bring into play the investments we have made in better understanding the consumer journey, in delivering meaningful engagement with the consumer and in effecting purchase. I am hugely proud of the team for showcasing great agility and acclimatizing to the changes. The year wouldn’t have been easy without the support and trust shown by our clients and partners. Despite being such a tough year, Wavemaker India has managed to clock in new business worth Rs 700+ crore. What more could we ask for! Q) You took the reins as the CEO of the agency in one of the most challenging years in recent times. What were your key focus areas and your strategies that helped minimize the impact of the pandemic on the agency's numbers? I do like to look at things positively. Looking back at the year, I think I’ve achieved what I couldn’t otherwise achieve in the normal scheme of life. I was able to meet a large number of our clients (although virtually) within these 6 months. It would have otherwise taken me more than a year to meet our entire client roster. I’ve regularly interacted with our team across the country, which would have been otherwise very difficult, had we to do this in person. So I would say we have been able to make the most of what was dished out to us. As Wavemaker, we believe in investing in capabilities to build tools which will help us and our clients grow. Automation, analytics, data &amp; technology, digital are some of the key areas where we have been investing continuously. These investments have proven effective as 2020 has altered the consumer journey to a large extent. However, we were able to navigate through these changes and offer appropriate solutions to clients to engage with the consumer along their purchase journey. The work we have done in this year has helped us add that much more value to our clients, thereby strengthening our relationship with them. Q) There has been a lot of movement when it comes to the leadership team in Wavemaker. Kishan Kumar MS, Premjeet Sodhi, <keyword id="2932055" type="PERSON" weightage="20" keywordseo="Vishal-Jacob">Vishal Jacob</keyword> and Mac Machiach have taken over key roles. What are your expectations from this power-packed team? You have rightly termed the team as power-packed and I’m quite fortunate to have such a great team. A highly experienced leadership team is the biggest asset of any agency and I am glad we have the best minds leading Wavemaker. The mandate given and expectations are very clear – keep, growing by positively provoking ourselves, our clients and our partners. Investing in the right talent, nurturing the existing talent along with providing cutting edge solutions to our clients to help them grow is the focal point of our business and offerings. The team needs to keep this at the essence of everything they do. Q) Wavemaker completed 3 years. What have some of the agency's biggest milestones been so far? We have had many milestones in this last 3 years. Right from winning Agency of the year in 2018 at Emvies and winning client of the year for Vodafone for 2 consecutive years in 2017 and 2018 at EMVIEs have been one of the most memorable moments for us. We also launched the Content Effectiveness lab with Ogilvy, launched the first-ever influencer marketing offering ‘Thrive’. We created some great analytical tools like Athena, the budget optimizer tool created by our analytics team for L’Oréal which has been highly appreciated by the client and our global teams. Q) Give us a report card for Wavemaker in 2020. How would you rate your performance so far, in terms of new account wins, the quality of work and overall performance? If I have to rate the performance of Wavemaker in 2020, I would rate it A+. We have brought our capabilities in data, analytics, content and Technology to the fore by doing some fantastic work for our clients. Very happy with the way the teams have been able to rally together for our clients bringing in learnings from all over the world and using our tools with insights and recommendations to support our clients in this time. Additionally, winning new business worth Rs 700+ crore in an exceptionally tough year like this has been a phenomenal performance. We’ve bagged new accounts like Sun Pharma, Chumbak, Religare Healthcare Insurance (now Care Health Insurance), Lido learning, Glance, Supr Daily and many more. We have also won the e-commerce mandate for Mondelez. Additionally we’re hoping to hear some more positive news in the last 2 months of 2020. I couldn’t have asked for anything more than this in a year when the world is grappling with challenges and trying to keep business sentiments high. Q) Tell us about some of the work done this year so far that you are proud of. We have been extremely proud of the work we have rolled out in this year. Creating engaging content campaigns for our clients was one of the highlights and we have done it exceptionally well. Some of our noteworthy campaigns are ‘Maa ka Haath Ka Khana’ with the famous stand-up comedian <keyword id="10247459" type="PERSON" weightage="20" keywordseo="zaakir-khan">Zaakir Khan</keyword> for Mother Dairy, Thank You campaign for <keyword id="570619" type="PERSON" weightage="20" keywordseo="Cadbury-Dairy-Milk">Cadbury Dairy Milk</keyword> Silk, Myntra Fashion Super star, Iss Saal Har Ghar Pandal for Gemini Oil to the latest <keyword id="6399124" type="COMPANY" weightage="20" keywordseo="cadbury">Cadbury</keyword> Celebrations to help the local businesses which suffered during the pandemic. Also we are hugely proud of the amazing work done for the launch of Vi! All these great pieces of work have been pulled off successfully while the teams were working remotely. Q) In today's environment, what does it take to become an agency of the future? In today’s VUCA world, it’s difficult to always predict the future but we can prepare for it. 2020 has been a real test of agility and collaboration. Investing in data and technology to deliver effective solutions with the consumer at the centre is key. Also absolutely essential is the investment in automation to ensure that the basics of implementation and reporting are efficient and error-free, allowing talent to focus on brand requirements. Q) The lockdown also led to some great innovations. How have you as an agency innovated in the past 7 months to ensure you have an edge? Our digital and tech teams have been constantly working on devising newer modules for clients that will help them connect better with their consumers. The initial phase of the lockdown got us all thinking and reassessing our business plans and we have sharpened our capabilities in data and analytics and technology. We have implemented several path-breaking innovations for our clients too. One such innovative product we launched for one of our clients was an online platform to allow the client to train and equip their on-ground support team across the country. The product was developed within 10 days and implemented by the client at a lightning speed as that was the need of the hour. Q) As we inch towards 2021, what will your key focus areas be as a leader? Our focus will always be on our clients, our people and our product. We will remain<a name="_GoBack"></a> to build on our capabilities while we will continue to positively provoke ourselves, our clients and our partners. Upskilling our capabilities and training our talent will be a high focus area. We will continue to invest and enhance our capabilities in e-commerce, content, data, analytics, technology and measurement. In early 2020, we announced Positive Provocation as our proposition and backed it with our Operating system which consists of three major aspects – Unlock, Transform and Maximise. We will ensure every Wavemaker is equipped to Positively Provoke our clients to maximise growth.

I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker

You Searched For "chumbak journey" and got 3 results

Chumbak plans to double its turnover by the end of FY22 by doubling down on marketing

Karuna Sharma

Chumbak launches their first celebrity brand campaign with Sara Ali Khan

BI India Partner

I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker

Samarpita Banerjee

Popular Keywords

Buying Guides