Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>Established in 2010, <keyword id="847170" type="COMPANY" weightage="20" keywordseo="Chumbak">Chumbak</keyword> started its journey as an India-inspired souvenir and accessories brand.</li><li>Over the last decade, the brand has transformed into a leading multi-category retailer with a dominating online presence along and 70+ exclusive brand stores. It features homes and lifestyle categories such as home décor items, accessories and apparels.</li><li>We talk to <keyword id="2146982" type="PERSON" weightage="20" keywordseo="Vasant-Nangia">Vasant Nangia</keyword>, CEO, Chumbak about the brand's journey so far and goals for FY22.</li></ul>Chumbak was born when Co-founders Vivek Prabhakar and Shubhra Chadda casually looked at their fridge full of magnets from different countries. They were quick to identify that India needed a brand that gave a glimpse of the whole country in the shape of small souvenirs and travel products -- reflecting on its rich heritage and tastes. By integrating desi art into a forgein concept of souvenirs, Chumbak’s main purpose was to instil national pride and celebrate India’s diverse culture and vibrant colours. Officially launched in 2010, the brand has grown exponentially since its inception. It is a family to 150+ employees and has 70 retail stores. It sells home décor items, accessories and apparels. Chumbak on-boarded <keyword id="823990" type="PERSON" weightage="20" keywordseo="Sara-Ali-Khan">Sara Ali Khan</keyword> as its first brand ambassador earlier this year to convey how it is now becoming a home and lifestyle brand and dominating offline and online presence. After launching a digital <a href="https://www.businessinsider.in/advertising/brands/news/chumbak-launches-their-first-celebrity-brand-campaign-with-sara-ali-khan/articleshow/80586366.cms">campaign </a>with a Bollywood star, the brand is now aiming to increase its turnover by 100%. “We plan to double our turnover by the end of this year, our overall marketing spends are definitely increasing significantly. We are also reaching out to our loyal customer base and building up our digital presence including social media, and we plan to resume our in-store marketing once footfalls are back to pre-pandemic levels. We believe there is a strong overlap between the celebrity’s followership and our potential audience,” said Vasant Nangia CEO, Chumbak. For a brand that has grown purely on word-of-mouth, Chumbak will continue to reach out to its loyal customers base. Nangia said, “For 2021, we’re optimistic about pre-pandemic offline footfalls and hence building our offline business while continuing scaling online on our own as well as third-party platforms. We aim to invest in customer-centricity to allow for optimal journey mappings, repeat and loyalty interventions.” Since the COVID-19-induced lockdown last year, a majority of employees have been working from home. The furniture category moved from being a want to becoming a need. As a result, Chumbak also witnessed an increase in demand for its furniture and home decor. On which category brings in the lion’s share and COVID’s impact on the brand, Nangia said, “Our business is a clean 50:50 between our home and lifestyle ranges. However, given COVID-19 and its impact on our audience, we’ve seen a strong uptick in our home categories. As people spend more and more time in their house, they are developing new hobbies, be it gardening or cooking. Our pots and planters, silverware and crockery range is their preferred choice of purchase.” In 2019, Chumbak opened its 50th store and after COVID-19, it has been focusing on building an omnichannel presence. It is now planning to scale its online reach and partner with more third-party platforms. Nangia said, “In 2019, we opened a store a week landing at a total of 50 new stores so our offline growth trajectory was looking very strong. With the lockdown and store closures, we devoted more time and attention to scaling our online and back-end tech capabilities. We launched omnichannel in October last year which has allowed us to better manage our inventories and last-mile deliveries.” “We have witnessed rapid growth in e-com-enabled digital sales. In terms of revenue from each, it is close to 50:50 between the two channels. As walk-ins in offline continue to inch towards pre-pandemic levels, we’re hoping for a robust growth in next FY metrics,” added Nangia. During the lockdown, Chumbak also launched a new brand identity to stay in tandem with the global design language and trends. Telling us the idea behind this shift, Nangia said, “This change was a part of the shift in the positioning of the brand. We want to be represented as a globally inspired home and lifestyle brand which represents the growth not just the brand but also our customers have had in the last decade. We have received an overwhelming response from our ardent brand lovers and community.” This fiscal, Chumbak will increase its marketing spends, continue to focus on digital marketing and increase its in-store marketing.

Chumbak plans to double its turnover by the end of FY22 by doubling down on marketing

Start-ups are set to be effective job creators in India. If you’re a young illustrator just out of <keyword id="6373314" type="CITY" weightage="40" keywordseo="Design">design</keyword> school, you have a lot of options. Don’t want to join a ‘big company’ or an agency? A startup might just be your thing. 
 
The startup revolution in the country has opened doors to a lot of new job profiles, and with newer ones in the horizon, if you’re a fast-paced multi-tasker who’s hungry for growth, it’s worth giving it a shot. 
 
Meet <a href="http://www.businessinsider.in/searchresult.cms?query=Chumbak&amp;sortorder=effectivedate">Chumbak</a>, a quirky <a href="http://www.businessinsider.in/searchresult.cms?query=retail+brand&amp;sortorder=effectivedate">retail brand</a>. 
 
This 'not-so-conventional' Indian single brand retail chain now has over 13 stores across the country and a sizeable Indian customer-base to boast of. Its recent products have moved away from the typical ‘Indian’ theme to appeal to a wider audience across the world. 
 
Company co-founder <a href="http://www.businessinsider.in/searchresult.cms?query=Shubhra+Chadda&amp;sortorder=effectivedate">Shubhra Chadda</a> says that’s a natural part of <a href="http://www.businessinsider.in/searchresult.cms?query=Chumbak&amp;sortorder=effectivedate">Chumbak</a>’s evolution. “What we started off has become a small part of what it is now. We now focus on world-class illustrations”, she says. 
 
When asked what she looks for in a prospective <a href="http://www.businessinsider.in/searchresult.cms?query=Chumbak&amp;sortorder=effectivedate">Chumbak</a> illustrator, <a href="http://www.businessinsider.in/searchresult.cms?query=Shubhra+Chadda&amp;sortorder=effectivedate">Chadda</a> tells me, “If we see some synergy between an applicant’s portfolio and our look and feel, there will be two tests of some kind. Versatility is the key. You must be able to switch between characters to patterns to graphics in minutes.” 
 The prospective job candidate is given a theme, and asked to design something. After the test, company officials give their feedback and eligible candidates are called for interviews. “We recently asked some how <keyword id="847170" type="PERSON" weightage="80" keywordseo="Chumbak">Chumbak</keyword> Men should look like”, Chadda says. 
 
With average age standing at 27 years, the Chumbak workforce is pretty young. While senior management is a bit older, Chadda says some roles require a ‘bit more’ experience. 
 
“We’re still a very young company. Our head of brand is all of 28”, she smiles. 
 
Sounds interesting? Well you can apply on their <a href="https://www.chumbak.com/careers/">Careers</a> tab if you want. 
 
<a href="https://s-media-cache-ak0.pinimg.com/736x/7f/65/58/7f6558fbdfde6a1312ff9cb86cdf57d6.jpg">Image Source</a>

Want a career in Design? Here's what it takes to be a Chumbak Designer

Even before you appear for an interview at Bengaluru-based startup BigBasket, you get an email describing their four core values and as many cultural components. This, to make sure that you decide whether you fit into their culture, and of course, to avoid early attrition. 
 
Also read: <a href="http://www.businessinsider.in/Handling-employee-attrition-by-strategic-policy-changes/articleshow/53334829.cms">It’s not difficult to deal with employee attrition if you handle your employees well</a> 
 
"When we send this document to potential hires, it gives them a good sense of whether they would fit in or not even before the meetings," their Human Resources head Hari TN told ET. 
 
Also read: <a href="http://www.businessinsider.in/Heres-why-Indians-are-ditchingvendors-and-buying-vegetables-online-even-if-its-costly/articleshow/54880078.cms">Here’s why Indians are ditching vendors and buying vegetables online even if it’s costly</a> 
 The recent past has seen some top-level exits and generally high attrition in the Indian startup space, which has forced the <keyword id="6362513" type="ORGANIZATION" weightage="100" keywordseo="Startups">startups</keyword> to ensure that the new employees fit into their culture and would stay for long. 
 Several startups, like BigBasket, BabyChakra, <keyword id="847170" type="PERSON" weightage="100" keywordseo="Chumbak">Chumbak</keyword>, <a href="http://www.businessinsider.in/upskill-yourself-with-this-course-and-you-can-land-a-job-with-paytm-zomato/articleshow/57411457.cms">Paytm</a> and Limeroad etc have followed this path, and seem to be impressed with the trend. 
 
But that seems to be changing with startups consciously absorbing talent that fits best with their culture. 
 
Also read: <a href="http://www.businessinsider.in/heres-why-start-up-are-more-concerned-about-workplace-culture-than-corporate-companies/articleshow/57315207.cms">Here's why start up are more concerned about workplace culture than corporate companies</a> 
 
Some parameters of this cultural fitment are career aspirations, enterpreneurial attitude, belief in company’ vision and the ability to build things from start. 
 Bengaluru-based Chumbak has dedicated employees who scan <keyword id="6370132" type="UNKNOWN" weightage="100" keywordseo="candidates">candidates</keyword> exclusively to understand their cultural fit, quizzing them about their interests and motivations. The most common question, which definitely helps in understanding whether the employee is in for long is, "If money were not an object, what would you be doing instead?" 
 
"We find answers to this question give us interesting insights and help us judge whether someone is a good fit for what we stand for at <a href="http://www.businessinsider.in/chumbak-online-vs-offline/articleshow/54032320.cms">Chumbak</a>," co-founder Vivek Prabhakar says. 
 
However, the trend is yet to go viral, since several startups still have employees that have no firm faith in the business. 
 
(Image source: UrbanBound)

You Searched For "chumbak interview" and got 3 results

Chumbak plans to double its turnover by the end of FY22 by doubling down on marketing

Karuna Sharma

Want a career in Design? Here's what it takes to be a Chumbak Designer

Saikat Pyne

Qualified and experienced, but do you fit into the startup culture?

BI India Bureau

Popular Keywords

Buying Guides