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<ul class="summary-list"><li>Since starting her YouTube channel in 2009, <keyword id="9764026" type="UNKNOWN" weightage="60" keywordseo="christen-dominique">Christen Dominique</keyword> has amassed a following of more than four million subscribers.</li><li>She also launched a namesake <keyword id="6354629" type="UNKNOWN" weightage="100" keywordseo="beauty">beauty</keyword> brand, Dominique Cosmetics, in 2018.</li><li>As part of Insider's "<keyword id="9734904" type="UNKNOWN" weightage="60" keywordseo="beauty-files">Beauty Files</keyword>" series, Dominique explained how she went from stealing her mom's beauty products and doing her classmates' <keyword id="29496" type="PERSON" weightage="60" keywordseo="Makeup">makeup</keyword> to working at an insurance company and later starting a YouTube channel.</li><li>She also listed an e.l.f. Cosmetics product as being the least expensive thing in her beauty routine, and shared her tips for applying concealer.</li></ul>In 2009, Christen Dominique uploaded <a href="https://youtu.be/gsCJxMsPORY">her first makeup tutorial</a> to YouTube.Though she didn't know it at the time, that video would later lead to her having <a href="https://www.youtube.com/c/christendominique/videos">more than four million YouTube subscribers</a>, <a href="https://www.instagram.com/christendominique/">1.5 million Instagram followers</a>, and <a href="https://dominiquecosmetics.com/">a namesake cosmetic brand</a> over a decade later.We spoke with Dominique about her makeup journey as part of Insider's "<a href="https://www.insider.com/category/beauty-files">Beauty Files</a>" series, which takes readers beyond the beauty world they see online. She spoke about her early days doing makeup for classmates, tips for applying concealer, and her mindset for staying inspired when working with her brand Dominique Cosmetics.This interview has been edited and condensed for clarity.<h2>Christen Dominique talks about how she her makeup skills through helping her classmates apply their products at school</h2>Amanda Krause: What are some of your first beauty memories?Christen Dominique: I wasn't allowed to wear makeup, so I snuck my mom's yellow corrector. Once I applied it and went out into the world, I felt the transformative power of makeup because I was teased for my under-eye circles so heavily at that point in my life. Then I started doing people's makeup using their products, and I became the locker-room makeup artist from late middle school through all of high school. I did freelancing out of high school as well. It just became a passion of mine to make others feel beautiful and confident the way I felt that day.Krause: You mentioned that you were a freelance makeup artist. Did you always work in beauty?Dominique: I worked in medical insurance. You know the number you call on the back of your insurance card? That was me. I was going to school full-time as well. Freelancing was just something I did on the side, but I eventually let go of the career because it was taking too much time and money. But then I started YouTube so that I could practice my passion.<h2>The <keyword id="2803176" type="PERSON" weightage="60" keywordseo="YouTuber">YouTuber</keyword> explains how her beauty routine has changed while social distancing</h2>Krause: Do you have any beauty regrets from your early days doing makeup?Dominique: I look back like, "Oh my god my brows," or "Oh my concealer was so bright." I have so many, but I actually don't regret them.Now I can teach others to avoid the mistakes. I have a lot of "Do's and Don'ts" videos on my YouTube channel inspired by those situations.Krause: What have the past few months been like for you? Has your beauty routine changed at all?Dominique: My beauty routine has actually changed a lot. It's more natural, quick, and easy.Well, my natural probably isn't everyone's natural — I still wear lashes — but my skin is more natural. I focus more on the eyes.Krause: Do you have a current favorite product?Dominique: <a href="https://dominiquecosmetics.com/products/bundle-of-beautiful-mess-liquid-eyeshadows">My liquid eye paints</a>, which Dominique Cosmetics just came out with. They've been my go-to because you can just pop them on with your finger. They're so easy to use and super blendable.Krause: I'm also wondering about your makeup techniques. Are there any beauty tricks you swear by?Dominique: Concealer has never failed me. If you apply concealer on the inner corners of your eyes and below the temples, it always makes your face look fresh, awake, and a little lifted. I've been doing that for so long, and it's my favorite trick.Krause: What are the least expensive and most expensive parts of your beauty routine?Dominique: One product that's a little more extra would have to be my <a href="https://www.dior.com/en_us/products/beauty-Y0123000-dior-forever-skin-correct-24h*-wear-full-coverage-moisturizing-creamy-concealer-*-instrumental-test-on-20-subjects.">$36 Dior Forever Skin Correct</a>. I absolutely love it. It's the best thing on Earth, and the best concealer I've ever tried. It's so bougie.I think the least expensive would have to be my <a href="https://www.elfcosmetics.com/contouring-blush-and-bronzing-powder/300048.html">$4 e.l.f. Cosmetics bronzer and blush duo</a> in the St. Lucia shade. <h2>Dominique says her beauty brand stands out from others on the market — and she has big plans for the future</h2>Krause: The beauty industry is filled with more makeup brands than ever before. How do you keep Dominique Cosmetics fresh, and how do you stay inspired?Dominique: Our brand tagline is "You're beautiful inside and out," and with every launch, we have another tagline that's included on the mirror or the vial so that people can look at it and remind themselves that beauty starts from within.I feel like that's something I don't see other brands doing, and I'm really passionate about it — especially because my beauty journey started from an insecurity. I want to make sure people know that their beauty inside is so important.Krause: What does the future look like for you in terms of your YouTube channel and beauty brand?Dominique: The future for me and the brand is expanding in every category — like formulation and innovative packaging people have never seen before — and doing it well. I want to touch somebody's soul with our products and the meaning behind them. <ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/patrick-starrr-makeup-youtube-interview-2020-8">Patrick Starrr shares how late nights making YouTube videos led to him owning a cosmetics company</a></li><li><a href="https://www.insider.com/youtuber-manny-mua-beauty-files-interview-2020-7">YouTuber Manny MUA talks about his journey from wearing his mom's lipstick to being a top beauty influencer with his own makeup line</a></li><li><a href="https://www.insider.com/rosie-huntington-whiteley-makeup-interview-2020-8">Rosie Huntington-Whiteley says having her makeup done for years as a model inspired her to start a show about beauty</a></li></ul>

YouTuber Christen Dominique created her own beauty empire years after stealing her mom's concealer

<ul class="summary-list"><li><keyword id="493812" type="PERSON" weightage="60" keywordseo="Lauren-Conrad">Lauren Conrad</keyword> launched her namesake cosmetics brand, Lauren Conrad <keyword id="6354629" type="UNKNOWN" weightage="100" keywordseo="beauty">Beauty</keyword>, in August.</li><li>To learn more about the company and her <keyword id="29496" type="PERSON" weightage="60" keywordseo="Makeup">makeup</keyword> journey, we spoke with Conrad as part of Insider's "<keyword id="9734904" type="UNKNOWN" weightage="60" keywordseo="beauty-files">Beauty Files</keyword>" series.</li><li>Conrad told Insider she would often match her eye shadow to her clothes as a kid, adding that she's learned over the years that less is more.</li><li>She also confirmed that Lauren Conrad Beauty will expand into skin care in the future.</li></ul>Though you might know <a href="https://www.insider.com/category/lauren-conrad">Lauren Conrad</a> as a leading star of "Laguna Beach" and "The Hills," she's also spent her career designing apparel and writing books. Now, she's formulating cosmetics.Her new brand, <a href="https://laurenconradbeauty.com/">Lauren Conrad Beauty</a> — which is said to be vegan, eco-friendly, and cruelty free — offers lipstick, eyeliner, highlighter, and more.As part of <a href="https://www.insider.com/category/beauty-files">Insider's "Beauty Files" series</a>, which takes readers beyond the beauty world they see online, we spoke with Conrad about her makeup memories from the early 2000s, beauty regrets, and the future of her brand.This interview has been edited and condensed for clarity.<div type="image" title="lauren conrad interview" height="1798" width="1008" msid="77896837" hostid="261"></div><h2>Lauren Conrad has learned over the years that less is more</h2>Amanda Krause: How did you first become interested in makeup?Lauren Conrad: My first introduction to beauty was when I got one of those really big Caboodles that they sell around Christmas — they come with like 40 eye-shadow colors and two shades of powder. I would match eye shadow to my shirts, and I tried to figure it out for myself.From an early age, I always tried to have fun with it. I never got too wild with my looks, but it was something that I always enjoyed.Krause: Looking back at those years, do you regret the trends and experimental looks you wore?Conrad: Honestly I don't regret any of the trends, but I definitely regret some of my execution. I didn't really know what I was doing. I maintained my own eyebrows and didn't do a great job, and I didn't really know how to apply eye shadow, so I was kind of winging it.Fortunately, I think everybody was doing that at that age, so it's not that bad. It's fun to look back on.Krause: As your beauty routine has evolved over the years, have you learned any go-to makeup tricks?Conrad: I always try and do the least amount possible. If you're going to make a statement, pick one feature to focus on. If you want to do a really dramatic eye, maybe you'll pair that with a more neutral color on your lips. And if you're doing a simpler eye and lip, maybe you could do a pop of color on your cheeks.<h2>Conrad always knew she wanted to create a makeup line</h2>Krause: You released <a href="https://www.goodreads.com/book/show/13623910-lauren-conrad-beauty">a book filled with makeup tips</a> in 2012. Did you know then that you wanted to create your own line?Conrad: I've always wanted to do it. It's so funny because back in 2012 while I was doing that book I was even looking into it. But I've always tried to properly educate myself on a category before getting into it, and also not take on too much at once. Back then, I was still growing my <a href="https://www.kohls.com/catalog/lc-lauren-conrad.jsp?CN=Brand:LC%20Lauren%20Conrad">LC Lauren Conrad</a> brand.Now, it's a part of my daily life — I've been doing it for over 10 years — and I have such amazing teams that I feel comfortable taking on something else.<div type="image" title="lauren conrad beauty book" height="2000" width="1333" msid="77896841" hostid="261"></div>Krause: What was the process of creating your brand like, and what steps were you involved in?Conrad: Everything — from the concept to coming up with a brand identity. Working on all the formulas takes so long to develop, and I wanted to personally wear them all for a long period of time to make sure I was really happy with them. I'd give notes, tweak things, and get them just right.It's been about a two-year process. We obviously had challenges this year in production just because of COVID, but it was really fun and I loved creating it. Krause: Do you have a favorite product from the line?Conrad: The thing I use the most is probably the <a href="https://laurenconradbeauty.com/collections/makeup/products/the-lip-and-cheek-tint">Lip and Cheek Tint</a> because I keep it on my desk and apply it before I hop on a call. It's an easy refresh.But the product I feel the most passionate about is probably <a href="https://laurenconradbeauty.com/collections/makeup/products/the-liquid-eyeliner">the eyeliner</a> because I worked so hard to get it right. I don't use it every day, but I've been wearing it for almost a year now.Krause: It must be cool to see people experiencing your products after spending so much time creating them.Conrad: That's the interesting thing about makeup. Everybody's technique is different, everyone's skin is different, so it's been really interesting to get initial feedback and apply that to new products we're developing.Krause: How do you stay inspired and make Lauren Conrad Beauty stand apart from other brands?Conrad: There are so many options in the beauty category, there always has been, and it's a bit overwhelming. So I wanted to create a line for someone like me. I don't have time to do a 45-minute makeup routine. I have two small kids, a pretty hands-on job, and so I can't be too precious with my makeup.I was selfishly designing the line for myself, and I wanted products I felt good about that were made with clean formulas and are easy to apply.Krause: Are there any other areas of beauty you'd like to venture into?Conrad: I want this brand to be very well-rounded, and right now skin care and makeup are so closely connected. I'm looking at both. So we're gonna continue to grow. We'll be going into skin care and other categories like that. <ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/youtuber-brad-mondo-hair-interview-2020-8">Brad Mondo shares how working at his dad's salon led him to become one of the most popular hairstylists on YouTube</a></li><li><a href="https://www.insider.com/youtuber-christen-dominique-makeup-interview-2020-8">YouTuber Christen Dominique created her own beauty empire years after stealing her mom's concealer</a></li><li><a href="https://www.insider.com/patrick-starrr-makeup-youtube-interview-2020-8">Patrick Starrr shares how late nights making YouTube videos led to him owning a cosmetics company</a></li><li><a href="https://www.insider.com/rosie-huntington-whiteley-makeup-interview-2020-8">Rosie Huntington-Whiteley says having her makeup done for years as a model inspired her to start a show about beauty</a></li></ul>

Lauren Conrad shares how she turned a long-time love of makeup into a growing beauty business

<ul class="summary-list"><li><keyword id="9830745" type="UNKNOWN" weightage="60" keywordseo="brad-mondo">Brad Mondo</keyword> is one of the most prominent hairdressers on YouTube, where he has more than 5.8 million subscribers.</li><li>He also launched a <keyword id="23927" type="PERSON" weightage="60" keywordseo="Hair">hair</keyword>-care brand, XMONDO Hair, in 2019.</li><li>As part of Insider's "<keyword id="9734904" type="UNKNOWN" weightage="60" keywordseo="beauty-files">Beauty Files</keyword>" series, Mondo talked about what it was like to grow up in his dad's salon, and remembered his past hairstyle regrets.</li><li>Mondo also shared advice for people looking to make drastic hair changes, and hinted at his brand releasing hair-color products in the future.</li></ul>If you've ever turned to YouTube for hair advice, chances are that you've stumbled upon <a href="https://www.youtube.com/channel/UCoc_XJPj6YLMQDWtPDQcDtA">Brad Mondo's channel</a>.At the time of writing, Mondo has more than 5.8 million subscribers on the platform, where he shares hairstyling tips, product reviews, and reactions to people coloring and cutting their hair at home. He's also the founder of <a href="https://xmondohair.com/">XMONDO Hair</a>, which he launched in 2019. We spoke with Mondo as part of <a href="https://www.insider.com/category/beauty-files">Insider's "Beauty Files" series</a>, which takes readers beyond the <keyword id="6354629" type="UNKNOWN" weightage="100" keywordseo="beauty">beauty</keyword> world they see online. Here's what he had to say about growing up in his dad's salon, his favorite products, and the future of his hair-care line.This interview has been edited and condensed for clarity.<div type="image" title="brad_mondo_interview" height="1126" width="1502" msid="77774341" hostid="261"></div><h2>Brad Mondo learned about hair at his dad's salon</h2>Amanda Krause: How did your hair journey begin?Brad Mondo: My dad was a <keyword id="25233" type="PERSON" weightage="60" keywordseo="hairstylist">hairstylist</keyword>, so that's where it all came from. I grew up in the salon that my dad owned, and I would play around with the mannequin heads all day every day. That's still what I do to this day, so it's very funny. I'd also look through the old '90s hairstyling books, check out all the styles, and try to replicate them. Krause: Since that was such a big part of your life growing up, did you ever stray from working with hair?Mondo: The only other job I've had outside the hair industry was at Calvin Klein. I was a sales associate there when I was 16 for a few months. Then I decided: "I'm gonna go back to the salon — that's where I belong."I was a very rebellious teenager, and anything my parents wanted me to do — aka hair — I didn't want to do, so that's why I got that job.Krause: Looking back at those years, are there any hairstyles or colors you regret wearing?Mondo: So many. I had botched hair all the time. I would ask my dad to give me these very complicated, crazy colors. Ombré at the time wasn't as known as it is now, and I would ask for that stuff in 2010 or 2012. I would teach him in the mirror how to do it, and it just came out so terribly bad.I also had my hair really dark at one point — I had black hair — and that just does not go with my skin tone.<h2>The YouTuber says a good shampoo, oil, and heat protectant are essential</h2>Krause: Can you share some of your go-to products that you swear by for everyday hair care?Mondo: A good shampoo is very essential — something that matches your hair type. Another great thing to have in your hair toolbox is oil, because most people have dry ends. Also a great heat protectant if you're styling. I love my own product line. It's really the only thing I use at this point. Krause: Do you think people can get quality results from drugstore hair products, or do you recommend that they invest in high-end brands if possible?Mondo: I don't have a ton of experience with drugstore products because I grew up in a salon and have always been around professional products. But I'm such a label geek — I read everything and know all the ingredients.I've noticed with drugstore brands, a lot of them tend to use chemicals in place of natural ingredients because you can't get huge quantities of them — they have to be shipped over, and it's a lot of work. Brands add in a lot of perfumes to mask how chemically based the products are.I've used brands like Shea Moisture, and I think they have good ingredients for a good price. But I'd probably stay away from things that are like $2 or $3 because there's a reason why they're that price.<h2>Mondo predicts that mullets will come back into style</h2>Krause: Many of your YouTube and TikTok videos show you <a href="https://youtu.be/_RKoWhg6nnY">react to people as they cut, color, and style their hair</a>. What do you think of hair trends that have emerged throughout the pandemic, and what do you think will be popular in the near future?Mondo: I think there's a lot of fun things going on, and a lot of people are taking chances with their hair more than usual. We're seeing a lot of mullets, and that's going to be a huge trend. Also people having their natural color with a pop, like adding very bright strands within your hair like a peek-a-boo moment, or in the front like an E-girl.Krause: When you're not starring in YouTube videos, you run XMONDO Hair. What has the past year as a brand owner been like, and what's next?Mondo: Overall, really exciting and a lot of work. Quarantine definitely boosted sales because people are doing hair themselves now, and it's been really awesome. I'm lucky in that way.It's also been difficult. I didn't expect it to be as much work as it ended up being, but I've been having so much fun. It's so cool to imagine a product and create it from scratch.We have so much coming up — shampoos and conditioners, and maybe some color in the future.Krause: You change your hairstyles and color a lot. Where do you find inspiration for your different looks?Mondo: Instagram keeps me most inspired. I just follow really cool people who experiment a lot with their style, and then I'm like, "I wanna be like that today." Then I just cut my hair, color it, and don't think about it. Sometimes that backfires, but usually it's good. Also just going outside in New York City, where I live, I find so much style inspiration.Krause: Can you share any advice with people who want to make drastic hair changes?Mondo: Think it over for a night or two, or a week. As long as you take time to sleep on it and you still wanna do it, just go for it. Your hair grows back, and you can get it fixed if you need to. Just be careful with the bleach because sometimes that causes irreversible damage and we don't want that. But yeah, just do it — you only live once!<ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/patrick-starrr-makeup-youtube-interview-2020-8">Patrick Starrr shares how late nights making YouTube videos led to him owning a cosmetics company</a></li><li><a href="https://www.insider.com/youtuber-manny-mua-beauty-files-interview-2020-7">YouTuber Manny MUA talks about his journey from wearing his mom's lipstick to being a top beauty influencer with his own makeup line</a></li><li><a href="https://www.insider.com/rosie-huntington-whiteley-makeup-interview-2020-8">Rosie Huntington-Whiteley says having her makeup done for years as a model inspired her to start a show about beauty</a></li><li><a href="https://www.insider.com/youtuber-christen-dominique-makeup-interview-2020-8">YouTuber Christen Dominique created her own beauty empire years after stealing her mom's concealer</a></li></ul>

Brad Mondo shares how working at his dad's salon led him to become one of the most popular hairstylists on YouTube

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YouTuber Christen Dominique created her own beauty empire years after stealing her mom's concealer

Amanda Krause

Lauren Conrad shares how she turned a long-time love of makeup into a growing beauty business

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Brad Mondo shares how working at his dad's salon led him to become one of the most popular hairstylists on YouTube

Amanda Krause

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