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Choker necklace sets have become a fashion statement to suit almost every attire. With beautiful designs, detailing and colours, they add grace to your look. Crafted with premium material like stones, pearls, Kundan and more, these sets add elegance to your style. To help you select the best choker necklace set that suits your style, we have curated a list for you from Amazon.<br /><br /><bulletContentEmbed name="B08S3MSGT9" columns="1"><bulletContentHeading name="B08S3MSGT9_head"><div type="image" title="Skin Friendly" msid="87504742" hostid="261"></div></columnHeadThumb>B08S3MSGT9</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08S3MSGT9_body"><bulletContentRow name="B08S3MSGT9_5145033085713660"><bulletContentRowHeading><bulletContentRowHead col="1">Sukkhi Adorable Gold Plated Pearl Choker Necklace Set for Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in different colours, this pearl choker necklace set from Sukkhi is made from durable and skin-friendly material. Its classic design with white pearls gives it a royal and graceful look. To maintain a long-lasting shine, it is made from a gold plated alloy metal. It comes with lightweight earrings.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08S3MSGT9_9596051890344196"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It has lightweight and comfortable earrings..</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08JV8QHK9" columns="1"><bulletContentHeading name="B08JV8QHK9_head"><div type="image" title="Antique Finish" msid="87504781" hostid="261"></div></columnHeadThumb>B08JV8QHK9</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08JV8QHK9_body"><bulletContentRow name="B08JV8QHK9_1444728609013781"><bulletContentRowHeading><bulletContentRowHead col="1">I Jewels 18K Gold Plated Traditional Handcrafted Stone Studded Pearl Choker Necklace Jewellery Set With Earrings</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Traditionally handcrafted, this choker necklace set from I Jewels is made from stones and pearls with 18k gold plating. Its antique finish should give it a classy look while wearing. Available in different colours, it comes with a pair of matching earrings. Its classy design should make it a good gifting option.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08JV8QHK9_7934393858281580"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It adds style and classy look while wearing.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08KLR166J" columns="1"><bulletContentHeading name="B08KLR166J_head"><div type="image" title="Lightweight Earrings" msid="87504859" hostid="261"></div></columnHeadThumb>B08KLR166J</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08KLR166J_body"><bulletContentRow name="B08KLR166J_2518745846365888"><bulletContentRowHeading><bulletContentRowHead col="1">Peora Gold Plated Pearl Diamond Kundan Choker Necklace with Round Earrings Traditional Jewellery Set</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This beautiful Kundan choker necklace set from Peora should add grace to your style. Made from high-quality material, the set is skin-friendly. It is made with a combination of traditional and modern techniques. To ensure comfort, it comes with lightweight earrings.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08KLR166J_4237418557453006"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is said to be suitable for all skin types.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08G87BDVP" columns="1"><bulletContentHeading name="B08G87BDVP_head"><div type="image" title="Traditional Design" msid="87504918" hostid="261"></div></columnHeadThumb>B08G87BDVP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08G87BDVP_body"><bulletContentRow name="B08G87BDVP_6531435652679046"><bulletContentRowHeading><bulletContentRowHead col="1">Yellow Chimes- Choker Necklace Set with Earrings and Maang Tikka</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Comprising a maang tikka, earrings and choker necklace set, this traditional choker necklace set from Yellow Chimes should complement your style with its beautiful design. Suitable for all kinds of occasions, this set adds grace to your look. Made from nickel-free, lead-free and alloy, it is safe for the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08G87BDVP_1628255853364421"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This set should complement both Indian and western attire.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07QYV64QR" columns="1"><bulletContentHeading name="B07QYV64QR_head"><div type="image" title="Intricate Detailing" msid="87504959" hostid="261"></div></columnHeadThumb>B07QYV64QR</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07QYV64QR_body"><bulletContentRow name="B07QYV64QR_0676942654184151"><bulletContentRowHeading><bulletContentRowHead col="1">Matushri Art Pearl Necklace Set for Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Made from non-precious and alloy metal, this necklace set from Matushri adds elegance to your look. Its intricate detailing should add grace and make it look beautiful. It comes with a pair of earrings to complete the look.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07QYV64QR_3366418837151879"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It should add elegance and grace to your look.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08Q7F3NSX" columns="1"><bulletContentHeading name="B08Q7F3NSX_head"><div type="image" title="Multi Strand" msid="87504995" hostid="261"></div></columnHeadThumb>B08Q7F3NSX</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08Q7F3NSX_body"><bulletContentRow name="B08Q7F3NSX_4497237703353645"><bulletContentRowHeading><bulletContentRowHead col="1">Zaveri Pearls Gold Tone Kundan &amp; MultiStrand Pearls Choker Necklace &amp; Earrings</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This multi-stranded pearl Kundan choker necklace set from Zaveri Pearls is made from alloy, stones, Kundan and pearls. It adds elegance to your attire. It can be styled with both Indian and western outfits. It comes with a matching pair of earrings.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08Q7F3NSX_2777707893864116"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It can be styled with various outfits.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Stylish choker set for girls in India

They’re royal, regal and absolutely ravishing! Pearls are a must-have in every woman’s jewellery collection simply because they are simple yet stunning. Adorned by royalty, pearl jewellery personifies extravagance in an understated way. <br /><br />Ruling the Western as well as Indian jewellery scenes, pearl jewellery pairs well with skirts, pants, jeans and even with the most ethnic lehengas, sarees and suits. <br /><br />Pure and pristine, pearl jewellery is set in gold, silver and even gold plated metals. Available in a variety of choices - from single strand strings, to multi-layered, to choker style, to designs crafted with kundan, polki, and other gems for that luxe look - pearl jewellery is all about elegance and sophistication. <br /><br />We’ve rounded up our personal favourites that can be styled with western as well as ethnic attire and are perfect for every occasion. Pick the ones that fit your taste and style. <br /><br /><br /><bulletContentEmbed name="B01B60EIK0" columns="1"><bulletContentHeading name="B01B60EIK0_head">                <div type="image" title="Top Pick" msid="78238758" hostid="261"></div></columnHeadThumb>B01B60EIK0</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01B60EIK0_body"><bulletContentRow name="B01B60EIK0_6235049998002993"><bulletContentRowHeading><bulletContentRowHead col="1">MY DT Lifestyle Double Line Pearl White Necklace For Women (PRL2)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This piece is the most iconic design in pearl jewellery. Available in the classic double strands of pearls with matching round ear studs, this jewellery set is your go-to for any occasion. The necklace beautifully sets against the neckline and lends a delicate look. Perfect for western as well as traditional wear, this set is best worn for parties and formal gatherings. Uniform natural pearls give a graceful look.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01B60EIK0_4290171905851216"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Classic Double Strand Necklace with Ear Studs</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07P73DF79" columns="1"><bulletContentHeading name="B07P73DF79_head">  <div type="image" title="Editor&amp;#39;s Pick" msid="78238824" hostid="261"></div></columnHeadThumb>B07P73DF79</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07P73DF79_body"><bulletContentRow name="B07P73DF79_0414950230219232"><bulletContentRowHeading><bulletContentRowHead col="1">Sukkhi Trendy Kundan Gold Plated Wedding Jewellery Pearl Choker Necklace Set for Women (N73544)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Featuring a choker style necklace, a pair of Chandbali earrings and a matching maang tikka - this intricate heavy set is perfect for bridal wear. Whether it be your wedding, engagement or the wedding of your loved one - this pearl set is befitting for the occasion. Gold plated and set in Kundan, this pearl set comes in a unique one-of-a-kind traditional embellish with antique finish. Wear it with a lehenga or a heavy saree, this set will stand-out for sure. Light-weight and perfect for wearing for long hours, it is made from toxic free materials and is anti-allergic as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07P73DF79_1364387792127734"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Heavy Pearl Jewellery Set with Kundan</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07RS24D54" columns="1"><bulletContentHeading name="B07RS24D54_head"><div type="image" title="Popular Pick" msid="81446484" hostid="261"></div></columnHeadThumb>B07RS24D54</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07RS24D54_body"><bulletContentRow name="B07RS24D54_2606305300922778"><bulletContentRowHeading><bulletContentRowHead col="1">Taruna Biyani Non-precious Metal Silver Plated and Pearl Necklace Mala Set for Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This pearl necklace set by Taruna Biyani is literally the definition of elegance. Beautifully designed neckpiece with a matching pair of earrings, this necklace set is made up of premium quality faux pearls. The set can be worn on a number of occasions. You can use it as a dailywear necklace set, pair it with your formal outfits and also wear it with Indian wear at functions and parties.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07RS24D54_4211523794959087"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in different colours to choose from.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B01N4AJIPW" columns="1"><bulletContentHeading name="B01N4AJIPW_head"><div type="image" title="Must Have" msid="78238779" hostid="261"></div></columnHeadThumb>B07V5HJLG7</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01N4AJIPW_body"><bulletContentRow name="B01N4AJIPW_4364723042856407"><bulletContentRowHeading><bulletContentRowHead col="1">YouBella Jewellery Sets for Women Gold Plated Pearl Studded Necklace Jewellery Set with Earrings for Girls/Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">A perfect choice for fusion wear, this gold plated pearl set is studded with faux pearls and cubic zirconia diamonds. With matching earrings, this pearl set is a statement piece that looks great with gowns, dresses and even pants or denims when paired with a cool solid tee or a blazer. The soft sparkle of the pearls and diamonds make it ideal for parties and the festive season. This pearl set is skin-friendly and is free from nickel and lead as set by international standards. Flaunt it without the fear of allergies.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01N4AJIPW_7810592370456577"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Gold plated fusion style pearl set.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B0187E742W" columns="1"><bulletContentHeading name="B0187E742W_head">    <div type="image" title="Also Consider" msid="80744019" hostid="261"></div></columnHeadThumb>B0187E742W</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0187E742W_body"><bulletContentRow name="B0187E742W_1303550734540963"><bulletContentRowHeading><bulletContentRowHead col="1">Zaveri Pearls garden Flower Necklace Set-ZPFK4300</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This garden flower necklace from Zaveri Pearls is extremely beautiful and gives a traditional look. It comes with a pair of matching earrings. It goes amazingly with ethnic wear for any special occasion like a festival or indian weddings.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0187E742W_0209972246202172"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Premium quality necklace set at a budget friendly price.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br />

Best pearl sets in India

Women have an everlasting affair with jewellery. The sparkle of the jewels lights up any attire and makes them look like royalty. Indian women in particular love adorning jewellery as necklaces and earrings sets that complement their luxurious ethnic dressing. <br /><br />Each beautiful and graceful in its own way, the choices are too many - from temple jewellery, to coin designs, to American diamonds to tribal picks! Statement making and sparkling, necklace sets are a popular choice as they bring a subtle shine and appeal with them. Available in many sizes, designs, shapes, gems and metals - necklace sets are perfect for parties, weddings as well as for festive occasions. <br /><br />Here’s a selection of some of the most preferred necklaces sets that when worn with traditional attire will make heads turn. <br /><br /><br /><bulletContentEmbed name="B01F9980XK" columns="1"><bulletContentHeading name="B01F9980XK_head">          <div type="image" title="Recommended" msid="78248280" hostid="261"></div></columnHeadThumb>B01F9980XK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01F9980XK_body"><bulletContentRow name="B01F9980XK_3383909439245981"><bulletContentRowHeading><bulletContentRowHead col="1">YouBella Jewellery Gold Plated Jewellery Long Traditional Maharani Coin Necklace Set and Red Green Coin Jewellery Set with Earrings for Girls and Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Looking to add that opulence to your traditional wear, this Maharani coin necklace set is for you! Perfect to be worn with sarees, lehengas or even suits, this gold plated set consists of 1 long necklace, 1 red and green short length necklace and a pair of matching red and green earrings. Skin-friendly and crafted with intricate details, this gold set will make you stand out in weddings, functions and festive occasions. Inspired by the ethnic coin design, this necklace set is perfect for gifting as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01F9980XK_7372767856709471"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Royal Maharani Coin Necklace Set</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07SV2DSHH" columns="1"><bulletContentHeading name="B07SV2DSHH_head">          <div type="image" title="Top Pick" msid="78248297" hostid="261"></div></columnHeadThumb>B07SV2DSHH</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07SV2DSHH_body"><bulletContentRow name="B07SV2DSHH_2776334711167130"><bulletContentRowHeading><bulletContentRowHead col="1">Shining Diva Fashion Latest Designs 18k Gold Plated Wedding Party Wear Stylish Traditional Choker Necklace Jewellery Set for Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Divine and sparkling best describe this temple jewellery necklace set. Featuring a choker with matching dangler earrings, this goddess themed set is detailed with handpicked pearls. 18k gold plated with pink and green non-precious stones, this temple jewellery necklace set goes perfectly with sarees, lehengas as well as suits. Ideal for weddings and festive occasions, this set is skin-friendly and can be comfortably worn for long durations as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07SV2DSHH_6523081021197611"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">18k Gold Plated Set, Inspired by Temple Design</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B01N0EM94F" columns="1"><bulletContentHeading name="B01N0EM94F_head">          <div type="image" title="Editor&amp;#39;s Choice" msid="78248321" hostid="261"></div></columnHeadThumb>B01N0EM94F</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01N0EM94F_body"><bulletContentRow name="B01N0EM94F_1659013987785303"><bulletContentRowHeading><bulletContentRowHead col="1">Zaveri Pearls Sparkling CZ Diamond with Leafy Design Necklace Set for Women - ZPFK5425</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This necklace set is glam and brings that lustre to any occasion. Contemporary in design, this floral and leaf inspired necklace set is 24k gold plated with studded American diamonds. Floral design drop earrings are secured with a post-and-back closure and come with rubber stoppers. The necklace sits beautifully above the collar bones and is designed in a leaf-shaped detail followed with a floral centrepiece. The necklace comes with a secured adjustable lobster closure. Perfect for day or evening wear, this necklace set pairs well with suits, sarees or even light lehengas.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01N0EM94F_1612799087845041"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Elegant Leaf Design with Studded American Diamonds</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07F8T9465" columns="1"><bulletContentHeading name="B07F8T9465_head">          <div type="image" title="Popular Choice" msid="78248361" hostid="261"></div></columnHeadThumb>B07F8T9465</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07F8T9465_body"><bulletContentRow name="B07F8T9465_2608770705704533"><bulletContentRowHeading><bulletContentRowHead col="1">Youbella Antique German Silver Oxidised Plated Tribal Cotton Thread Necklace Earring Set For Women &amp; Girls</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Love experimenting with fusion and tribal designs? This tribal necklace set will bring that raw rustic look to your attire. Inspired by the ethnic goddess design, this set has a necklace with a bright pink cotton thread and matching dangling earrings. Ideal for formal occasions or everyday wear, this set is plated with high quality finish and has an antique appeal to it. Skin-friendly, non-allergic and free from nickel or lead as per international standards, this piece is safe and long-lasting. Pair it with a ghagra skirt or a fusion saree for that tribal look.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07F8T9465_9973215650391142"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Statement Making Tribal Design</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br />

Elegant and classy traditional necklace sets

<ul><li><strong>Jewellery for brides is chunkier and most pieces constitute 30-250 gm weightage, says a <keyword id="113718" type="General" weightage="100" keywordseo="world-gold-council" source="Orion">World Gold Council</keyword> report. <br /><br /></strong></li><li><strong>Rupee gold price has almost doubled since 2012, but it has had little effect on sales. <br /><br /></strong></li><li><strong>Bridal segment is mostly made of 22-carat gold, and dominated by traditional pieces like necklaces or <em>chokers</em>, <em>haars </em>(long chains) jewellery sets, apart from <em>maang teekas </em>and more. <br /></strong></li></ul>An Indian bride is worth her weight in gold. Hence it’s no surprise that <keyword id="182966" type="General" weightage="20" keywordseo="bridal-jewellery" source="Orion">bridal jewellery</keyword> accounts for half of all the jewellery sold in India, according to a World Gold Council report. Also, India is the second largest jewellery market in the world<br /><br />Jewellery for brides is chunkier and most pieces constitute 30-250 gm weightage, unlike the next two categories – daily wear which has lightweight pieces in the 5-30 gm range and account to 35-40% of the total sales. <br /><br />Fashion jewellery, where pieces are even lighter at 5-20 gm of gold, have a 5-10% share. <br /><br /><strong>Gold vs destination weddings<br /></strong><br />“Bridal jewellery remains the dominant segment (50-55% market share by weight), despite rising domestic gold prices over the last decade and stiff competition from other luxury purchases, such as destination weddings and foreign holidays,” the report said. <br /><br />The love for gold has sustained the price rise too. The Rupee gold price has almost doubled since 2012. Even as this change made manufactures gradually shift towards lighter weight pieces, bridal jewellery has been relatively price inelastic, losing only around 5-10% market share in that time, as per field research quoted in the report. <br /><br />Going forward, it expects the demand from brides to remain robust. India is a young country with more than half the population below the age of 25 (and 65% under 35). Although there are no official figures for the number of weddings in India, an estimate is between 11-13 million per year, as per the council. <br /><br />“As the average age of marriage for women in India is 22, the number of weddings per annum looks set to remain strong. Considering these numbers, demand for bridal jewellery should remain robust over the long term,” the council predicts.<br /><br /><div type="image" title="bridal jewellery" msid="97168522" hostid="261" sizebytes="101086" caption="&amp;lt;p&amp;gt;Source: Pixabay &amp;lt;/p&amp;gt;"></div> <br /><br /><strong>High on purity and tradition <br /></strong><br />Bridal jewellery, unlike other segments, is also skewed towards the high-value pure gold segment. The bridal segment primarily includes 22-carat jewellery and is dominated by traditional pieces like necklaces or <em>chokers</em>, <em>haars </em>(long chains), jewellery sets, apart from <em>maang teekas </em>and more.<br /><br />Daily wear jewellery like <em>mangalsutras</em>, earrings, chains etc. cover all the three segments of 22, 18 and 14-carat gold. However, 22-carat remains dominant with more than 80% of the market, and 18 and 14 carat combined account for a 15-17% share, with both having increased over the last decade. <br /><br />“The growth in lower caratages has been driven by three factors — the growing popularity of modern designs, the increase in rupee gold prices, and the growth of studded diamond jewellery,” says the World Gold Council. <br /><br />Studded diamond jewellery is predominantly sold in lower caratages like 14 and 18 because it is purchased for adornment rather than investment. Also, it is easier to make thinner and more delicate designs in harder alloys (with low carat gold), which again works better when the designer wants to set stones.<br /><br /><strong>Online &amp; export sales <br /></strong><br />Indian <keyword id="6379337" type="General" weightage="20" keywordseo="gold-jewellery" source="Orion">gold jewellery</keyword> also has a wide export market especially in countries where a lot of Indians reside. Over the last decade, nearly 90% of India’s jewellery exports have flowed to just five major markets, namely – the UAE, US, Hong Kong, Singapore and UK. While India does export to 146 countries, most of them are extremely small customers including Australia and Canada where a lot of Indian diaspora reside. <br /><br />“Trade bodies also need to help focus a spotlight on Indian craftsmanship, as a large part of Indian jewellery is hand-made – a skill that is appreciated globally,” the report says. <br /><br />Domestically, Indian jewellers are also exploring online and e-commerce options to drive sales. While it currently makes up for only 5-10% of jewellery sold, there is scope for growth, the council believes. <br /><br />“About a decade ago very few jewellery retailers focused on online sales, but today every large and mid-sized retailer has an online platform. Lastly, rising internet access and the advent of social media have allowed retailers to interact directly with their consumers in new ways to create brand awareness and drive sales,” the council says.<br /><br />SEE ALSO <br /><br /><a href="https://www.businessinsider.in/finance/news/gold-prices-hit-life-time-high-amid-looming-recession-hope-that-fed-will-slow-its-rate-hikes/articleshow/97061060.cms">Gold prices hit life-time high amid looming recession &amp; hope that Fed will slow its rate hikes</a><br /><br /><br /><a href="https://www.businessinsider.in/finance/news/9-in-10-super-rich-indians-get-richer-in-2022-knight-frank/articleshow/97033671.cms">9 in 10 super-rich Indians get richer in 2022, confident of minting money in 2023 too: Knight Frank</a><br /><br /><br />

Brides buy half of all gold jewellery sold in India says World Gold Council report

Amazon is back with its festive sale that is almost coming to the end. Offering several discounts across categories, the <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-sale-best-deals-and-offers/articleshow/94004700.cms">Great Indian Festival sale</a> is now live for everyone. This sale will be a good time to empty your wishlist and fill your shopping cart. Keep your festive shopping list ready, look for the price drop and make a purchase.<br /><br />If you plan to upgrade your styling accessories, upgrade your wardrobe, or buy new makeup items, this sale is the best time. Amazon offers up to 50-80% discounts on its fashion and beauty products.<br /><br />Check out the list below of the top picks and steal deals on fashion and beauty products.<br /><br /><bulletContentEmbed name="B093QCM4NB" columns="1"><bulletContentHeading name="B093QCM4NB_head"><div type="image" title="Multipurpose kit" msid="94958646" hostid="261" sizebytes="26210"></div></columnHeadThumb>B093QCM4NB</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B093QCM4NB_body"><bulletContentRow name="B093QCM4NB_5574688675355431"><bulletContentRowHeading><bulletContentRowHead col="1">Maybelline New York Makeup Kit</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This makeup kit set from Maybelline is available at a discount of 40% during the sale. Originally priced at ₹837, you can now get this for ₹501 only. The kit comprises waterproof mascara, kajal, bol eyeliner and a face mask.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B0B6FGRKD1" columns="1"><bulletContentHeading name="B0B6FGRKD1_head"><div type="image" title="Simple design" msid="94958771" hostid="261" sizebytes="69374"></div></columnHeadThumb>B0B6FGRKD1</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0B6FGRKD1_body"><bulletContentRow name="B0B6FGRKD1_8695036822415234"><bulletContentRowHeading><bulletContentRowHead col="1">Brado Jewellery Gold Plated Combo Of 3 Butterfly Pink Green Black Pendant Chain</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Brado jewellery has dropped the price for this pendant chain necklace set to ₹139 from ₹1,499. The butterfly pendant on the brass chain gives a sleek and stylish look. It features a hook closure for comfortable wearing.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B097PXGHMQ" columns="1"><bulletContentHeading name="B097PXGHMQ_head">      <div type="image" title="Stylish design" msid="94827611" hostid="261"></div></columnHeadThumb>B097PXGHMQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B097PXGHMQ_body"><bulletContentRow name="B097PXGHMQ_4390873888823385"><bulletContentRowHeading><bulletContentRowHead col="1">ANNACREATIONS Metal, Plastic Hair Clip for Women, Multicolour, 24 Pieces</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced at ₹2,999, you can get this multicoloured hair clip set from Anna creations for ₹545 only during the sale. Available in various designs and shapes, these clips enhance your overall look. During the sale you can also get an additional 3% discount at the time of checkout.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08JDM1NY6" columns="1"><bulletContentHeading name="B08JDM1NY6_head"><div type="image" title="Smart design" msid="94445162" hostid="261"></div></columnHeadThumb>B07TBH79JM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08JDM1NY6_body"><bulletContentRow name="B08JDM1NY6_3320295844600470"><bulletContentRowHeading><bulletContentRowHead col="1">Lavie Women's Ushawu Satchel Bag</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Lavie is currently offering a huge 73% discount on this handbag. The lightweight design and adjustable sling ensure comfortable carrying. To help you keep your things organised, it features two main compartments, divided by inner zip storage, and two slip pockets alongside one zip pocket. You get to save ₹3,275 on this.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08S3MSGT9" columns="1"><bulletContentHeading name="B08S3MSGT9_head">                      <div type="image" title="Anti-allergic" msid="94496731" hostid="261"></div></columnHeadThumb>B08S3MSGT9</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08S3MSGT9_body"><bulletContentRow name="B08S3MSGT9_4828410118663692"><bulletContentRowHeading><bulletContentRowHead col="1">Sukkhi Adorable Gold Plated Pearl Choker Necklace Set</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced at ₹1,670, you can get this choker set now available for ₹179 only. Made from high-quality material, it is safe for the skin. The simple and classic design makes it a suitable option to pair this up with different outfits.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08WRP2XTN" columns="1"><bulletContentHeading name="B08WRP2XTN_head">    <div type="image" title="Even skin tone" msid="94496750" hostid="261"></div></columnHeadThumb>B08WRP2XTN</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08WRP2XTN_body"><bulletContentRow name="B08WRP2XTN_5160995434241473"><bulletContentRowHeading><bulletContentRowHead col="1">SkinKraft Moderate Tan Removal Facial Kit For Oily Skin - Customized Skincare Kit</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">SkinKraft is offering a discount of 41% on this facial kit. Best suited for oily skin, this kit is used to cleanse, moisturize and remove tan. Originally priced at ₹1,699, you can now get this for ₹999 only during the sale.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07VF1RS1S" columns="1"><bulletContentHeading name="B07VF1RS1S_head">                      <div type="image" title="Gifting option" msid="94496779" hostid="261"></div></columnHeadThumb>B07VF1RS1S</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07VF1RS1S_body"><bulletContentRow name="B07VF1RS1S_0613878707848659"><bulletContentRowHeading><bulletContentRowHead col="1">Jewels Galaxy Jewels For Women Combo of Earrings</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This set of six-pair earrings from Jewels Galaxy is now available for ₹190 only. Originally priced at ₹1,999, you save 90% on this. Crafted in different designs, these earrings can complement different outfits.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07L3ZCJ53" columns="1"><bulletContentHeading name="B07L3ZCJ53_head"><div type="image" title="Provides nourishment" msid="94417269" hostid="261"></div></columnHeadThumb>B07L3ZCJ53</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07L3ZCJ53_body"><bulletContentRow name="B07L3ZCJ53_5092160246652600"><bulletContentRowHeading><bulletContentRowHead col="1">Tresemme Keratin Smooth Shampoo</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This keratin smooth shampoo from Tresemme is currently available at a 50% discount. Originally priced at ₹1,035, you can now get this shampoo for ₹517 only. Infused with the goodness of keratin and argon oil, it is a perfect option to make hair frizz-free, shiny and smooth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08M4T5FJG" columns="1"><bulletContentHeading name="B08M4T5FJG_head">    <div type="image" title="Daily use" msid="94524489" hostid="261"></div></columnHeadThumb>B08M4T5FJG</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08M4T5FJG_body"><bulletContentRow name="B08M4T5FJG_8290831871509706"><bulletContentRowHeading><bulletContentRowHead col="1">Vaseline Intensive Care Deep Moisture Nourishing Body Lotion, 600 ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Vaseline has offered a discount of 33% on this body lotion. Originally priced at ₹499, you can now get this for ₹333. The quick absorption and non-sticky formula instantly moisturize the skin. It keeps the skin moisturized for up to 48 hours.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07FPSB76P" columns="1"><bulletContentHeading name="B07FPSB76P_head"><div type="image" title="Antibacterial properties" msid="94359895" hostid="261"></div></columnHeadThumb>B07FPSB76P</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07FPSB76P_body"><bulletContentRow name="B07FPSB76P_9073121318730541"><bulletContentRowHeading><bulletContentRowHead col="1">Mamaearth Tea Tree Natural Face Wash</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Mamaearth is offering a 13% discount for this face wash. Originally priced at ₹259, you can now get this for ₹225 only. Formulated with the goodness of neem and tea tree, it prevents acne, removes excess oil and purifies the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07XS46Q73" columns="1"><bulletContentHeading name="B07XS46Q73_head"><div type="image" title="Reduce Acne" msid="94359896" hostid="261"></div></columnHeadThumb>B07XS46Q73</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07XS46Q73_body"><bulletContentRow name="B07XS46Q73_3811747655849708"><bulletContentRowHeading><bulletContentRowHead col="1">Himalaya Purifying Neem Face Wash</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Himalaya has dropped the price for this face wash to ₹205 from ₹350. This face wash has antibacterial properties that help fight against acne and pimples. It is a good deal to buy at this price.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07WTM9SFJ" columns="1"><bulletContentHeading name="B07WTM9SFJ_head">                      <div type="image" title="Even skin tone" msid="94359909" hostid="261"></div></columnHeadThumb>B07WSQLNDV</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07WTM9SFJ_body"><bulletContentRow name="B07WTM9SFJ_5503369013485332"><bulletContentRowHeading><bulletContentRowHead col="1">Swiss Beauty Liquid Lightweight Concealer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking to buy beauty products, this can be the right time to purchase. Swiss Beauty is offering a discount of 28% on its concealer. Originally priced at ₹229, the concealer is currently available for ₹166 only. The semi-matte finish and oil-free look make it a good option to use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07R832DQ2" columns="1"><bulletContentHeading name="B07R832DQ2_head">    <div type="image" title="Multiple colours" msid="94359921" hostid="261"></div></columnHeadThumb>B07R832DQ2</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07R832DQ2_body"><bulletContentRow name="B07R832DQ2_3388699249130785"><bulletContentRowHeading><bulletContentRowHead col="1">Yellow Chimes Earrings for Women and Girls</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Whether it is traditional or western, earrings always add a style statement to your look. These 9 sets of earrings of different colours will surely complement your outfits. Currently available at a discounted price, you can get these pairs of earrings for ₹256 only.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B076CJFG6S" columns="1"><bulletContentHeading name="B076CJFG6S_head">            <div type="image" title="Regular Fit" msid="94389164" hostid="261"></div></columnHeadThumb>B076CJFG6S</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B076CJFG6S_body"><bulletContentRow name="B076CJFG6S_5557690930298606"><bulletContentRowHeading><bulletContentRowHead col="1">Van Heusen Men's Regular Fit Polo Shirt</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in multiple colours, this nautical colour Van Heusen t-shirt is currently available at a discounted price of ₹629 only. Solid pattern with a red stripe design on the collar and sleeves, gives a sporty and stylish look.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><h4>Recommended Stories</h4>                                              <div type="Article" hostid="261" msid="94359342" title="Amazon Great Indian Festival: Best deals on kitchen items" mstype="2" mssubtype="0"><payload><![CDATA[seealso]]></payload></div><br />                                              <div type="Article" hostid="261" msid="94360225" title="Amazon Great Indian Festival sale: Best deals on AC, Refrigerator, TVs and other large appliances" mstype="2" mssubtype="0"><payload><![CDATA[seealso]]></payload></div><br />                                              <div type="Article" hostid="261" msid="94359508" title="Amazon Great Indian Festival sale: Best deals on Apple iPhones, Macs, Watch and iPads" mstype="2" mssubtype="0"><payload><![CDATA[seealso]]></payload></div><br />

Amazon Great Indian Festival: Best deals on fashion and beauty products

<ul><li><strong>The e-commerce giant Amazon has revealed discounts across categories on its platform.<br /></strong></li><li><strong>The Amazon Great Freedom Festival sale is will be live till August 10.<br /></strong></li><li><strong>Check out the deals below on fashion and beauty products.<br /></strong></li></ul>The e-commerce giant is hosting the <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-freedom-festival-sale-offers-deals-discounts/articleshow/93365404.cms">Amazon Great Freedom Festival </a>sale, which will be live for five days till August 10, today. Like every time, the prime members were given the privilege to avail the sale benefits one day before the non-prime members.<br /><br />The sale has announced exciting offers, discounts and deals across categories to help you make your festive shopping experience happy and cost-saving. This time Amazon is offering a special instant 10% discount for the SBI bank credit and debit card holders. Also, the customers purchasing for the first time will get 10% cashback.<br /><br />Get ready to surf the e-commerce platform for all five days through all the categories and make the most out of the sale.<br />          <div type="Article" hostid="261" msid="93370532" title="Best Amazon deals on large appliances - AC, TV, Fridge, Washing machine, Dishwasher" mstype="2" mssubtype="0"></div><br /><table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#000000;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Our top picks<br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-amazon-great-freedom-festival-deals-on-laptops-from-asus-msi-lenovo-dell-and-more/articleshow/93368479.cms">Best deals on laptops</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/article/best-deals-on-gaming-accessories-like-monitors-keyboards-headphones-and-more/articleshow/93059149.cms">Best deals on gaming accessories</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-amazon-sale-deals-on-kitchen-products/articleshow/93059833.cms">Best deals on kitchen products</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-great-freedom-festival-sale-2022-best-deals-on-high-end-headphones/articleshow/93367376.cms">Best deals on premium headphones</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-sale-best-deals-on-apple-products-iphone-ipad-airpods-pro/articleshow/93369286.cms">Best deals on Apple products</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-great-freedom-festival-sale-2022-deals-on-mobile-phones-and-tablets/articleshow/93384542.cms">Best deals on mobiles and tablets</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-sale-best-deals-on-smart-led-tv-television/articleshow/93059258.cms">Best deals on TVs</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-amazon-great-freedom-festival-deals-and-offers-on-speakers-headphones-soundbars-and-more/articleshow/93384828.cms">Best deals on audio products</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-deals-on-fitness-products-gym-equipment-fitness-trackers-treadmill-and-more/articleshow/93385296.cms">Best deals on fitness products</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-amazon-deals-on-large-appliances-ac-tv-fridge-washing-machine-dishwasher/articleshow/93370532.cms">Best deals on home appliances</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-and-offers-on-smartwatches-smart-bands-and-other-wearable-devices/articleshow/93059424.cms">Best deals on smartwatches and smart bands</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/news/best-deals-on-furniture-on-amazon/articleshow/93376508.cms">Best deals on furniture</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/check-out-best-deals-on-smart-led-tvs-in-amazon-festival-sale-2022/articleshow/93363340.cms">Best early access deals on smart TVs</a><br /><br /></td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table><br /><strong>Zaveri Pearls Kundan Choker Necklace Earring &amp; Ring Set<br /></strong><a href="https://www.amazon.in/Crystals-Multistrand-Necklace-Earring-Women-ZPFK11246/dp/B09JZHDCYJ?ref_=Oct_DLandingS_D_04127fc7_78&amp;smid=A1JFLV2BUSJ5AK"><cmsannotation type="cmsannotation" annotationid="B09JZHDCYJ" comment="amazoncard" text="B09JZHDCYJ"><span data-til="noop">B09JZHDCYJ</span></cmsannotation></a><br />Zaveri Pearls is offering a huge discount of 90% on this Kundan Choker Necklace Earring &amp; Ring Set. Originally priced for ₹3,495, you can get this at ₹333 only. This can be a great option to buy and complement with traditional outfits.<br /><br /><strong>YouBella Jewellery Handmade Earrings<br /></strong><a href="https://www.amazon.in/YouBella-Jewellery-Celebrity-Inspired-Handmade/dp/B08NHGKCCZ?ref_=Oct_DLandingS_D_04127fc7_79&amp;smid=A1JFLV2BUSJ5AK"><cmsannotation type="cmsannotation" annotationid="B08NHGKCCZ" comment="amazoncard" text="B08NHGKCCZ"><span data-til="noop">B08NHGKCCZ</span></cmsannotation></a><br />YouBella has dropped the price for these earrings to ₹186 from ₹1,299 during the sale. Plated with high-quality polish, it gives an elegant look and long-lasting finish. The skin-friendly material makes it a perfect option to buy at this price.<br /><br /><strong>Lino Perros Faux Leather Handbag<br /></strong><a href="https://www.amazon.in/Lino-Perros-Womens-Handbag-White/dp/B07L4PTRVQ?ref_=Oct_DLandingS_D_10404732_67&amp;smid=A1WYWER0W24N8S"><cmsannotation type="cmsannotation" annotationid="B07L4PTRVQ" comment="amazoncard" text="B07L4PTRVQ"><span data-til="noop">B07L4PTRVQ</span></cmsannotation></a><br />If you were waiting for the prices to drop for Lino handbags, this sale can be a great time to buy. Lino Perros is offering a discount of 69% on this handbag. It comes with ample space and zipper closure to ensure the convenient carrying of belongings. You can get this bag for ₹1,393 only.<br /><br /><strong>Lavie Marma zigzag dome Sling for Women</strong><br /><a href="https://www.amazon.in/Lavie-MARMA-Womens-Sling-Bag/dp/B07KMBNKXZ?ref_=Oct_DLandingS_D_10404732_60&amp;smid=A1WYWER0W24N8S"><cmsannotation type="cmsannotation" annotationid="B07KMBNKXZ" comment="amazoncard" text="B07KMBNKXZ"><span data-til="noop">B07KMBNKXZ</span></cmsannotation></a><br />Available at a discount of 67%, you can get this sling bag from Lavie at ₹888 only. It is designed to provide both style and functionality. During the sale, you can get extra savings with bank offers and more on this bag.<br /><br /><strong>Vedix Customized Hair Fall Control Regimen<br /></strong><a href="https://www.amazon.in/Vedix-Customized-Control-Regimen-Normal/dp/B092QDXWGZ/ref=sr_1_5?keywords=vedix&amp;qid=1659703701&amp;s=apparel&amp;smid=A1D6QRN4UBIOP0&amp;sr=1-5"><cmsannotation type="cmsannotation" annotationid="B092QDXWGZ" comment="amazoncard" text="B092QDXWGZ"><span data-til="noop">B092QDXWGZ</span></cmsannotation></a><br />Vedix is offering a 53% discount on its hair fall control regimen. This sale is the right time to buy products from Vedix based on your concern. You can get this kit which comprises Anti Hair Fall Oil, Anti-Hairfall Shampoo and Hair Growth Serum at ₹1,280 only. Formulated with Ayurvedic ingredients, it is a good option to use.<br /><br /><strong>Maybelline New York Lash Sensational Waterproof Mascara<br /></strong><cmsannotation type="cmsannotation" annotationid="B071KWYKR4" comment="amazoncard" text="B071KWYKR4"><span data-til="noop">B071KWYKR4</span></cmsannotation><br />Available at a discounted price during the sale, you can get this mascara from Maybelline at ₹322, which is 37% less than the MRP. It gives a perfect length to the lashes without forming any clump. The waterproof formulation makes it last for a long duration.<br /><br /><strong>Faces Canada Magnet Eyes Kajal<br /></strong><cmsannotation type="cmsannotation" annotationid="B00V8647R2" comment="amazoncard" text="B00V8647R2"><span data-til="noop">B00V8647R2</span></cmsannotation><br />Pay ₹127 and save ₹52 on this kajal from Faces Canada. Infused with the goodness of almond oil and vitamin E, the kajal is dermatologically tested and is safe to use. It offers smooth gliding and gives an intense bold look to the eyes.<br /><br /><strong>NIVEA Waterlily and Oil Shower Gel, Pack of 3<br /></strong><a href="https://www.amazon.in/Nivea-Waterlily-Shower-250ml-Pack/dp/B07PC43B3Z/ref=lp_17486198031_1_5?smid=A15APWRK6P7LBV"><cmsannotation type="cmsannotation" annotationid="B07PC43B3Z" comment="amazoncard" text="B07PC43B3Z"><span data-til="noop">B07PC43B3Z</span></cmsannotation></a><br />Originally priced at ₹597, you can get this set of three body washes from Nivea at ₹315 only. It gives a refreshing feel to your skin and makes it soft and supple.<br /><br /><strong>NIVEA Men Body Wash<br /></strong><a href="https://www.amazon.in/Nivea-Active-Clean-Shower-250ml/dp/B00XRJBOBA/ref=lp_17486198031_1_8?smid=A15APWRK6P7LBV"><cmsannotation type="cmsannotation" annotationid="B00XRJBOBA" comment="amazoncard" text="B00XRJBOBA"><span data-til="noop">B00XRJBOBA</span></cmsannotation></a><br />Available at a discounted price of ₹135, you get to save ₹64 on this body wash for men from Nivea. Formulated with activated charcoal, it effectively cleanses the skin and provides long-lasting freshness.<br /><br /><strong>Himalaya Purifying Neem Face Wash<br /></strong><a href="https://www.amazon.in/Himalaya-Purifying-Neem-Face-Wash/dp/B07XS46Q73/ref=sr_1_2?qid=1659703314&amp;s=beauty&amp;smid=A15APWRK6P7LBV&amp;sr=1-2"><cmsannotation type="cmsannotation" annotationid="B07XS46Q73" comment="amazoncard" text="B07XS46Q73"><span data-til="noop">B07XS46Q73</span></cmsannotation></a><br />Suitable for all skin types, this face wash from Himalaya purifies your skin and helps control oil. Currently available at ₹244, you save 30% from the MRP during the sale. <br /><br /><strong>Colorbar Nail Polish Remover<br /></strong><a href="https://www.amazon.in/Colorbar-Nail-Polish-Remover-110ml/dp/B00791DYTC/ref=lp_13829835031_1_3?smid=A15APWRK6P7LBV"><cmsannotation type="cmsannotation" annotationid="B00791DYTC" comment="amazoncard" text="B00791DYTC"><span data-til="noop">B00791DYTC</span></cmsannotation></a><br />Looking to buy a nail polish remover? Colorbar is offering a discount of 32% on its remover. Originally priced for ₹145, you get to pay only ₹99 during the sale. Dermatologically tested, the remover is safe to use and is also suitable to strengthen the nails.<br />

Best deals on fashion and beauty during Amazon Great Freedom Festival

<ul><li>The Amazon Great Republic <keyword id="6371194" type="General" weightage="20" keywordseo="sale" source="Orion">Sale</keyword> will be live till January 20.</li><li>The sale is offering various discounts and deals across all categories.</li><li>You can get an instant 10% discount with SBI credit card.</li></ul>With numerous discounts and deals across all categories, <a href="https://www.businessinsider.in/tech/mobile/news/check-out-best-deals-on-smartphones-in-amazon-sale/articleshow/88898069.cms">Amazon Great Republic Sale</a> is now live for everyone and will last till January 20. The sale is a good opportunity to avail <keyword id="6407042" type="General" weightage="20" keywordseo="offers" source="Orion">offers</keyword> and to find good deals on products that will revamp your house, upgrade your wardrobe and stay updated with the gadgets.<br /><br />During the sale, Amazon has come up with discounts on fashion and beauty products like- <a href="https://www.businessinsider.in/insider-reviews/best-highlighter-for-face-in-india/articleshow/88814086.cms">makeup</a>, <a href="https://www.businessinsider.in/insider-reviews/best-choker-set-for-girls-in-india/articleshow/87504038.cms">jewellery</a>, <a href="https://www.businessinsider.in/insider-reviews/best-body-lotion-for-dry-skin-in-india/articleshow/88524325.cms">body lotions</a>,<a href="https://www.businessinsider.in/insider-reviews/best-face-serum-in-india/articleshow/88837532.cms"> face serums</a> and more. So if you have anything from the category listed in your wishlist, this could be the time to recheck the price. <br /><br />You can explore more deals on <a href="https://www.businessinsider.in/tech/news/best-deals-and-offers-on-bluetooth-headphones-and-speakers-on-amazon/articleshow/88953479.cms">electronics</a>, gadgets, fashion and <a href="https://www.businessinsider.in/tech/news/amazon-great-republic-day-sale-top-offers-and-deals-on-refrigerators-acs-washing-machines/articleshow/88899994.cms">appliances</a>.<br /><br /><bulletContentEmbed name="B08S3MSGT9" columns="1"><bulletContentHeading name="B08S3MSGT9_head"><div type="image" title="B08S3MSGT9" msid="88955063" hostid="261"></div></columnHeadThumb>B08S3MSGT9</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08S3MSGT9_body"><bulletContentRow name="B08S3MSGT9_9609470590203344"><bulletContentRowHeading><bulletContentRowHead col="1">Sukkhi Pearl Choker Necklace Set</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Now available at ₹199, Sukkhi has offered a huge price drop of ₹1471 on this choker necklace set. Made from high-quality material, it is safe for the skin. The gold plated pearl design on the choker and the earrings make it look elegant and beautiful.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B092VBS5FQ" columns="1"><bulletContentHeading name="B092VBS5FQ_head"><div type="image" title="B092VBS5FQ" msid="88955080" hostid="261"></div></columnHeadThumb>B092VBS5FQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B092VBS5FQ_body"><bulletContentRow name="B092VBS5FQ_0747922644117313"><bulletContentRowHeading><bulletContentRowHead col="1">Brado Chain Pendant</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Brado is offering a discount of 75% on this sleek chain with a butterfly-shaped pendant. You get to pay only ₹99 and save ₹300 on this. The high-quality and skin-friendly design makes it a good option to buy.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07DRLK38Z" columns="1"><bulletContentHeading name="B07DRLK38Z_head"><div type="image" title="B07DRLK38Z" msid="88955092" hostid="261"></div></columnHeadThumb>B07DRLK38Z</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07DRLK38Z_body"><bulletContentRow name="B07DRLK38Z_0881670030356015"><bulletContentRowHeading><bulletContentRowHead col="1">Maybelline Liquid Lipstick, 5ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can now get this Maybelline Ruler shade liquid lipstick at ₹455, which is ₹195 less than its MRP. Available in various shades, the lipstick has a long-lasting matte finish. To ensure convenience while applying, it has a unique arrow applicator.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08HSSBYB2" columns="1"><bulletContentHeading name="B08HSSBYB2_head"><div type="image" title="B08HSSBYB2" msid="88955147" hostid="261"></div></columnHeadThumb>B08HSSBYB2</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08HSSBYB2_body"><bulletContentRow name="B08HSSBYB2_8863206767395389"><bulletContentRowHeading><bulletContentRowHead col="1">Lakme Absolute Spotlight Eye Shadow Palette</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced as ₹995, Lakme is offering a 30% discount on this eyeshadow palette. It gives a creaseless finish to the eyes due to its lightweight formula. The easy to blend formula and velvety texture leaves a smooth finish to the eyes.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07DSWJLJ1" columns="1"><bulletContentHeading name="B07DSWJLJ1_head"><div type="image" title="B07DSWJLJ1" msid="88955173" hostid="261"></div></columnHeadThumb>B07DSWJLJ1</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07DSWJLJ1_body"><bulletContentRow name="B07DSWJLJ1_8501847404335397"><bulletContentRowHeading><bulletContentRowHead col="1">L’Oreal Fresh Wear Foundation, 30ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Save ₹300 on this 125 Natural Rose colour foundation by L'Oreal. Made from a lightweight texture, it allows the skin to breathe and lasts all day long. Suitable for medium skin tone, it has a waterproof and sweatproof formula.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B09BFR8P9C" columns="1"><bulletContentHeading name="B09BFR8P9C_head"><div type="image" title="B09BFR8P9C" msid="88955190" hostid="261"></div></columnHeadThumb>B09BFR8P9C</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09BFR8P9C_body"><bulletContentRow name="B09BFR8P9C_5402553410921330"><bulletContentRowHeading><bulletContentRowHead col="1">L’Oreal Hair Care, Pack of 3</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Now available at ₹749, L'Oreal has come up with a 20% discount on this combo pack of shampoo, conditioner and cream. Formulated with vitamins, vegetal keratin and castor oil, it repairs hair, reduces hair fall and prevents split ends.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07H9T25WH" columns="1"><bulletContentHeading name="B07H9T25WH_head"><div type="image" title="B07H9T25WH" msid="88955197" hostid="261"></div></columnHeadThumb>B07H9T25WH</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07H9T25WH_body"><bulletContentRow name="B07H9T25WH_3166086352368423"><bulletContentRowHeading><bulletContentRowHead col="1">Dove Hair Fall Shampoo, 1L</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Down from its original price of ₹799, this Dove shampoo is now available at ₹456. Ideal for both men and women, it nourishes and prevents hair fall. Enriched with nutrilock serum, it makes the hair strong, soft and smooth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00CBRJ34E" columns="1"><bulletContentHeading name="B00CBRJ34E_head"><div type="image" title="B00CBRJ34E" msid="88955210" hostid="261"></div></columnHeadThumb>B00CBRJ34E</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00CBRJ34E_body"><bulletContentRow name="B00CBRJ34E_0623971019759902"><bulletContentRowHeading><bulletContentRowHead col="1">Parachute Body Lotion, 400ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This body lotion from Parachute is available at a discounted price of ₹132, which is ₹178 less than its MRP. Infused with coconut milk and moisturizing properties, it has a mild fragrance. Also, the fast-absorbing and non-sticky formula makes your skin smooth and soft.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00IJ72QWQ" columns="1"><bulletContentHeading name="B00IJ72QWQ_head"><div type="image" title="B00IJ72QWQ" msid="88955222" hostid="261"></div></columnHeadThumb>B00IJ72QWQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00IJ72QWQ_body"><bulletContentRow name="B00IJ72QWQ_9763197628856772"><bulletContentRowHeading><bulletContentRowHead col="1">Nivea Body Lotion, 400ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available at a 29% discount, you can now get this Nivea body lotion at ₹239. Suitable for men and women, it moisturizes and nourishes the skin. To keep your skin soft and smooth, it is infused with the goodness of almond oil and vitamin E.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07XS46Q73" columns="1"><bulletContentHeading name="B07XS46Q73_head"><div type="image" title="B07XS46Q73" msid="88955230" hostid="261"></div></columnHeadThumb>B07XS46Q73</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07XS46Q73_body"><bulletContentRow name="B07XS46Q73_2478812435985900"><bulletContentRowHeading><bulletContentRowHead col="1">Himalaya Neem Face Wash, 400ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can now get this neem face wash from Himalaya at a discounted price of ₹245 and save ₹105. It helps you keep your skin clean, oil-free and pimple free. Suitable for all skin types, it also detoxifies the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08FTQXWC7" columns="1"><bulletContentHeading name="B08FTQXWC7_head"><div type="image" title="B08FTQXWC7" msid="88955244" hostid="261"></div></columnHeadThumb>B08FTQXWC7</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08FTQXWC7_body"><bulletContentRow name="B08FTQXWC7_8850696601039179"><bulletContentRowHeading><bulletContentRowHead col="1">Garnier Face Serum, 30ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Now available at ₹314, Garnier is offering a 30% discount on this face serum. Suitable for all skin types, it makes your skin spotless by reducing dark spots and acne marks. The lightweight formula and fast-absorbing formula gives an oil-free look to the face.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><strong>SEE ALSO:<br /></strong><a href="https://www.businessinsider.in/insider-reviews/amazon-great-republic-sale-best-deals-on-kitchen-appliances/articleshow/88929627.cms">Amazon Great Republic Sale: Best deals on kitchen appliances</a><br /><a href="https://www.businessinsider.in/insider-reviews/amazon-great-republic-sale-best-deals-on-kitchen-and-dining-products/articleshow/88931079.cms">Amazon Sale: Best deals on kitchen items and dining products</a><br />

Best fashion and beauty deals during Amazon sale

<ul class="summary-list"><li><keyword id="12154119" type="UNKNOWN" weightage="60" keywordseo="johnny-depp" source="Orion">Johnny Depp</keyword> has taken <keyword id="12154120" type="UNKNOWN" weightage="60" keywordseo="amber-heard" source="Orion">Amber Heard</keyword> to trial, claiming she smeared his name with abuse allegations.</li><li>Over the past week, Heard has put on a show of strength with more masculine, suited <keyword id="12180026" type="UNKNOWN" weightage="60" keywordseo="courtroom" source="Orion">courtroom</keyword> looks. </li></ul><p>On May 27, 2016, one of Hollywood's most famous couples, <a href="https://www.insider.com/johnny-depp-amber-heard-relationship-timeline-2020-7">Johnny Depp and Amber Heard</a>, broke up in dramatic <keyword id="11893303" type="UNKNOWN" weightage="60" keywordseo="fashion" source="Orion">fashion</keyword>. Heard, dressed in a simple black-belted dress, showed up in court with a <a href="https://www.insider.com/johnny-depp-amber-heard-mutual-abuse-therapist-testifies-trial-2022-4">marked face</a>, petitioning a judge for a restraining order against her then-husband. </p><p>Nearly six years later, Heard is back in court, this time to defend herself against <a href="https://www.insider.com/amber-heard-opening-statements-johnny-depp-defamation-trial-2022-4">allegations she lied about being abused by Depp</a> and, in turn, ruined his reputation and career. </p><p>The image Heard has conveyed in the last week of testimony is quite different from the conservative black dress she wore when she first made abuse allegations against Depp in 2016. Instead, she has worn a series of suited looks that experts say convey a sense of power and authority. </p><p>Experts spoke to Insider about the significance they see in Heard's courtroom looks and whether this image will help or harm her case.</p><div type="image" title="Amber Heard bruised face" height="1429" width="2000" msid="90943085" hostid="261"></div><h2>A show of strength</h2><p>Dr. Jill Huntley Taylor, a jury expert, says she isn't sure that Heard's power suits will help convince the jury that she is the real victim here. </p><p>"Right or wrong, how a player in the case appears in court does play a role in how the jury perceives them. She made a conscious decision — this is what I'm going to put on today and project to the jury. </p><p>"To me, she's presenting herself as a powerful woman. Powerful women can be abused but that's not the general narrative. I don't think it's to her advantage to be dressed this way," Taylor said. </p><p>Fashion psychologist Dr. Dawnn Karen was also struck by Heard's more masculine outfits, and depending on which way the case goes, believes they could set a "fashion precedent" for how women dress for court going forward.</p><div type="image" title="Amber Heard" height="2924" width="3898" msid="90943086" hostid="261"></div><p>Karen drew a comparison to the trial of "SoHo Grifter" Anna Sorokin, who appeared to play up her youthfulness with babydoll dresses and choker necklaces. </p><p>Karen said she thinks Heard's courtroom attire has been just as "intentional," but could signify a shift in the culture that allows women to project a strong appearance and still have their voices heard. </p><p>"I think wearing clothes that appear more gender-neutral or more masculine ... is totally antithetical to what's normally done. Now, with the #MeToo Movement, women are getting justice. I don't think they need to play up victimhood. I think they can play up, 'Hey, I'm a badass, I'm a powerhouse all on my own.' So I think the gender-neutral form of dressing shows that," Karen said. </p><h2>Color symbolism</h2><p>Karen also found some symbolism in Depp's looks. She said she was most struck by the white tie he wore during opening statements last week. </p><p>"White signifies innocence. I just found it very particular right at the neck, obviously you're telling your truth," Karen said.</p><div type="image" title="Johnny Depp" height="3000" width="4500" msid="90943087" hostid="261"></div><p>Diane Craig, a corporate coach who has helped clients with image consulting, thinks Heard's looks are helping her win credibility with the jury. </p><p>Craig believes that the suits work as a counterbalance to the more artistic image Heard would normally give off as an actress. </p><p>"The suit says that her thoughts are more organized and that helps to add to her credibility," Craig said. "When you wear a jacket, it adds a lot of power to your appearance because of the structure of it, the corporate aspect of it. Actors, because they are creative people, we know that creative people under stress can become quite chaotic and she's under a lot of stress right now. She wants to project this image of credibility and composure."</p><h2>Playing the part </h2><p>Sandra Okerulu, who worked for a decade as a <keyword id="6355064" type="UNKNOWN" weightage="60" keywordseo="celebrity" source="Orion">celebrity</keyword> stylist, agreed that Heard's looks project a woman who is in a "strong emotional state." </p><p>Okerulu said Heard looks like she "means business" and she wants to be "seen and heard." </p><p>On the flip side, Craig said she feels that Depp is presenting a "softer" appearance by keeping his longer hair.</p><div type="image" title="johnny depp" height="1453" width="2000" msid="90943090" hostid="261"></div><p>"The hair is not sleek, it's freer, it's softer, it's not as harsh. Sometimes his appearance is quite dramatic and right now it's much, much softer," Craig said. </p><p>Craig said she believes Depp and Heard know exactly what they're doing with their looks, saying the courtroom is "a different kind of stage" for the actors. </p><p>"They know how to adapt to different stages and they're playing a role," she said. </p>

Experts say Amber Heard's suited courtroom looks give off an aura of strength and credibility as she defends herself against ex Johnny Depp's defamation claims

<ul><li>Early access to the Amazon Great Indian Festival sale is now live for Prime members.</li><li>You can avail one of the many discounts and offers on artificial jewellery.</li><li>The Great Indian Festival Sale will go live for non-prime members on October 3.</li></ul>The Amazon Great Indian Festival sale is now live for the<a href="https://www.amazon.in/l/27082473031?pf_rd_r=G229W40WDV0M4ZWQDV1D&amp;pf_rd_p=8ee6b37f-ce37-43f7-8760-4603c1d39794&amp;pd_rd_r=c3763cb1-2b6c-4211-9ab3-57b0b4c89f87&amp;pd_rd_w=M2TZm&amp;pd_rd_wg=nA8c0&amp;ref_=pd_gw_unk"> Prime members</a>. It will reveal all its offers and discounts across all the categories for everybody from 3rd October. You can now check out the ongoing deals for artificial jewellery on Amazon and buy jewellery that suits your style and budget.<br /><br />      <div type="Article" hostid="261" msid="86677398" title="Amazon Great Indian Festival 2021: deals on smartphones, wearables, laptops and more" mstype="2" mssubtype="0"></div><br />Looking to buy artificial jewellery with great designs at affordable rates? This sale is the best time to purchase as it is offering up to a 70% discount. With exciting deals, Amazon brings plenty of offers and discounts on electronics, appliances, bags and <a href="https://www.businessinsider.in/tech/news/amazon-great-indian-festival-2021-deals-on-smartphones-wearables-laptops-and-more/articleshow/86677398.cms">much more.</a><br /><br />There would be an additional 10% discount for users with HDFC Bank cards.<br /><br /><bulletContentEmbed name="B07DFNQD2Z" columns="1"><bulletContentHeading name="B07DFNQD2Z_head"><div type="image" title="B07DFNQD2Z" msid="86839939" hostid="261"></div></columnHeadThumb>B07DFNQD2Z</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07DFNQD2Z_body"><bulletContentRow name="B07DFNQD2Z_3748591540864331"><bulletContentRowHeading><bulletContentRowHead col="1">Save ₹5297 on Wedding Jewellery Pearl Choker Necklace Set Combo from Sukkhi</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is a good time to buy this wedding jewellery set from Sukkhi, as it is now available at ₹348 which is 94% less than its original MRP. This classic design set with great quality is durable and skin-friendly.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07W3MBJBM" columns="1"><bulletContentHeading name="B07W3MBJBM_head"><div type="image" title="B07W3MBJBM" msid="86839665" hostid="261"></div></columnHeadThumb>B07W3MBJBM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07W3MBJBM_body"><bulletContentRow name="B07W3MBJBM_2637825537586525"><bulletContentRowHeading><bulletContentRowHead col="1">YouBella Stylish Necklace Set Jewellery Set for Women- ₹269 only</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Now available at ₹269 this stylish necklace set from YouBella makes you save ₹1730 from its MRP. Made from lead-free and nickel-free material, the set is skin-friendly and non-allergic. Suitable for all kinds of occasions, the set should enhance your beauty.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="zeneme" columns="1"><bulletContentHeading name="zeneme_head"><div type="image" title="zeneme" msid="86707324" hostid="261"></div></columnHeadThumb>zeneme</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="zeneme_body"><bulletContentRow name="zeneme_2915767263623866"><bulletContentRowHeading><bulletContentRowHead col="1">94% off on Zeneme Jewellery Set</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Check this jewellery set from Zeneme at ₹189 only which is ₹2810 less than its MRP. 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Their antique and South Indian design should make them beautiful to wear.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07V5HJLG7" columns="1"><bulletContentHeading name="B07V5HJLG7_head"><div type="image" title="B07V5HJLG7" msid="86839807" hostid="261"></div></columnHeadThumb>B07V5HJLG7</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07V5HJLG7_body"><bulletContentRow name="B07V5HJLG7_1660467110714110"><bulletContentRowHeading><bulletContentRowHead col="1">YouBella Jewellery Sets for Women- 90% off</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Get this jewellery set from YouBella at ₹199 only. It makes you save ₹1800 which is 90% less from its MRP. Plated with high-quality polish, it gives an elegant and long-lasting finish. It comes with a matching pair of earrings.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07V6XZGXC" columns="1"><bulletContentHeading name="B07V6XZGXC_head"><div type="image" title="B07V6XZGXC" msid="86839842" hostid="261"></div></columnHeadThumb>B07V6XZGXC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07V6XZGXC_body"><bulletContentRow name="B07V6XZGXC_3064660405694655"><bulletContentRowHeading><bulletContentRowHead col="1">Save ₹850- Yellow Chimes Latest Fashion Gold Plated Geometric Design Hoop Dangle Earrings</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Pay ₹149 and save ₹850 on these hoop dangle earrings from Yellow Chimes. With three different colours and classic design, they should add grace to your look. They are safe for the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><bulletContentEmbed name="zaveri" columns="1"><bulletContentHeading name="zaveri_head"><div type="image" title="zaveri bracelet" msid="86707289" hostid="261"></div></columnHeadThumb>zaveri</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="zaveri_body"><bulletContentRow name="zaveri_8987912973300460"><bulletContentRowHeading><bulletContentRowHead col="1">Get Zaveri Pearls Bracelet ₹334 only</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can now get this floral openable bracelet from Zaveri Pearls at 79% off which is ₹1233 less than its MRP. Suitable for all kinds of occasions, this bracelet should complement your style.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="estele" columns="1"><bulletContentHeading name="estele_head"><div type="image" title="estele" msid="86707331" hostid="261"></div></columnHeadThumb>estele</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="estele_body"><bulletContentRow name="estele_4882332780335236"><bulletContentRowHeading><bulletContentRowHead col="1">Get 46% off on Earrings from Estele</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Estele is offering a 46% discount on these rose gold brass earrings, which makes them available at ₹489 only. Made from toxic-free material, these earrings prevent allergies and irritation to the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><strong>SEE ALSO:<br /></strong><a href="https://www.businessinsider.in/insider-reviews/best-deals-and-offers-on-woman-bags-on-amazon-sale/articleshow/86707577.cms">Great Indian Festival Sale 2021: Best deals and offers on woman bags on Amazon</a><br /><a href="https://www.businessinsider.in/tech/news/amazon-sale-2021-best-deals-and-offers-on-headphones/articleshow/85041826.cms">Amazon Great Indian Festival 2021: Best deals on headphones, TWS from Sony, boAt, Boult and more</a><br /><h1 style="line-height:1.44;border-bottom:solid #eeeeee 0.75pt;background-color:#ffffff;margin-top:0pt;margin-bottom:8pt;background-clip:padding-box;padding:0pt 0pt 11.25pt 0pt;"></h1>

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<ul class="summary-list"><li>Online <keyword id="6362158" type="UNKNOWN" weightage="60" keywordseo="chess">chess</keyword> content, playing, and streaming has surged during quarantine, according to YouTube and several analytics firms.</li><li>Players who spoke to Insider say the digital pastime has been a welcome distraction in a time of uncertainty. </li><li>Some players have seen their view-counts grow by thousands per day.</li></ul><p>Streaming services, games, and screens of all types have gotten more action during quarantine, but according to data from Social Blade and several analytics firms, chess content on YouTube and <keyword id="1754577" type="COMPANY" weightage="60" keywordseo="Twitch">Twitch</keyword> has performed particularly well. </p><p>Chess videos have been watched more than 350 million times worldwide on YouTube since January, according to data provided to Insider by the platform, which they said showed a significant trend.</p><h2><strong>Some chess channels are gaining thousands of viewers per day</strong></h2><p>Chess channels have experienced great growth during quarantine on YouTube.</p><p>Kingscrusher, run by British chess obsessive Tryfon Gavriel, has seen gains of over <a href="https://socialblade.com/youtube/user/kingscrusher/monthly">10,000 views </a>per day.</p><p>Gavriel runs the chess website ChessWorld.net and stepped into the realm of online video after encouragement from one of the site's members, who asked him to record videos on popular chess matches. He set up his channel in 2007.</p><p>He graduated from analyzing and recounting popular matches throughout history to live commentating games as he played them. Now Gavriel has 9,000 videos and 110,000 followers on his YouTube channel and said that interest has spiked during quarantine. </p><p>Gavriel also said he has more people accessing his correspondence server, where he plays chess online. Players use the online platform to make moves in games across the world. "I'm playing a lot more people," he said. "I've got over 3,000 current games now."</p><p>It's not just Gavriel seeing a boom from chess's popularity at present. Hungarian grandmaster <a href="https://www.youtube.com/channel/UCHEg3GbhtQiRHO-QA2Xkl5A/videos">Anna Rudolf</a> breaks out from the standard chess game analysis to more inventive videos for her 43,000 subscribers, <a href="https://www.youtube.com/watch?v=rkHNBo078kM">including playing choker</a>, a combination of chess and poker.</p><h2><strong>Chess is booming on Twitch, too </strong></h2><p>According to data from SullyGnome, an analytics partner of livestreaming services provider StreamElements, chess is booming on Twitch as well. </p><p>Chess is now one of the top 20 games streamed on Twitch, with the number of hours watched increasing from around three million in March 2020 to more than eight million in May.</p><p>Chess has always been a part of Twitch – which partnered with Chess.com in 2017 – but the platform has seen significant viewership increases since the coronavirus hit. </p><p>"Nothing compares with the rise it experienced in recent months when some of the top streamers, such as xQc, Reckful, and LIRIK, streamed it," said Doron Nir, CEO of StreamElements. "While the chess community has achieved a lot of success on its own, this latest move illustrates the power of influencers to broaden the appeal of a brand."</p><p>Coleen Cusack, a US Chess Federation-rated player who competed in the 1990s, has been a devoted chess watcher on Twitch since starting to watch after self-isolating due to COVID-19 in mid-March. "Twitch is a platform that has made chess appealing and accessible to persons who might be fans but who don't know where to go and watch and cheer," she said.</p><p>That's something Jennifer Shahade, a chess professional who streams on Twitch, can identify with. "Chess works well on Twitch because there's no hidden information, so you can play it in real-time or with a very short delay," she said. </p><p>The streams also give viewers the opportunity to learn in a way that they wouldn't elsewhere. "Chess at a high level is played on instinct as much as intense calculations, so it's possible for titled players and champions to educate and entertain while the level of player doesn't degrade as much as one may expect," she said. </p><p>Narrating decisions made over the course of several minutes, rather than a quick-reaction button press as is commonplace in video game streaming, is possible in a way that it isn't for gamers. That helps foster a sense of community.</p><p>It's also glammed up the game and made it more accessible. Taking elements of the frenetic presentation of video game streamers that are commonplace on Twitch has made chess seem less boring. "It packs a certain level of energy that watching a long, slow chess game between two grandmasters doesn't offer," Cusack said.</p><h2><strong>What makes chess work so well online</strong></h2><p>Cusack believes the pandemic has benefitted chess because "everyone has more time." Professionals like Shahade and Alexandra Boatez, who also stream on Twitch, hosted a tournament for women that gave ordinary people the chance to play against grandmasters. Cusack took part.</p><p>"While competing, I didn't have time to worry about the pandemic," she said. "It's been a huge escape and release for me."</p><p>That's also why Kevin Allocca, head of <keyword id="24504" type="ORGANIZATION" weightage="100" keywordseo="culture">culture</keyword> and trends at YouTube, believes the game has done so well on the world's biggest video sharing platform. "Chess works surprisingly well on YouTube because both creator and viewer can be active participants as events unfold, learning, discussing, and, in some cases, playing along simultaneously," he explains. </p><p>"And the variety or skill levels catered to means the experience can be somewhat personalized to the viewer's proficiency. That this serves as something of an antidote to the isolation of lockdown has attracted new fans to this already vibrant community."</p><p>That's what Shahade also thinks is behind the amazing surge in chess watching online. "Chess is a great game for our moment, as it's a way to keep our minds occupied and challenged during these very strange and often devastating times," she said. "Chess allows us to connect through so many ages and cultures. No one should be left out and it's wonderful to see so many new aficionados, as they can learn so much about art and history through the ancient game."</p>

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