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<ul><li>Deepika Padukone’s <keyword id="7140139" type="UNKNOWN" weightage="20" keywordseo="Chhapaak">Chhapaak</keyword> is struggling to cross the ₹20 crore mark. </li><li>On the other hand, Devgn’s Tanhaji crossed ₹50 crore on its opening weekend. </li><li>Tanhaji left Chhapaak behind in the first two days when it earned ₹35 crore. </li></ul>Deepika Padukone’s Chhapaak has made less than twice the collections of its rival release - Ajay Devgn’s Tanhaji. Ahead of the festive season, the audience seems to be in the mood for a war saga instead of the real-life story of an acid attack victim. Chhapaak earned as much as ₹18.50 crore during the weekend while Tanhaji: The Unsung Warrior’s collections crossed the ₹50 crore mark. Tanhaji left Chhapaak behind in the first two days itself as it earned ₹35 crore against ₹11 crore by Chhapaak. And looks like the Devgn movie might achieve the ₹100 crore status. “The growth is superb on Sunday with collections going up 30%. It makes it even better that the competition and holdover releases have not grown much on Sunday.” reported Box Office India. <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="7669" retweetcount="688" status="#Chhapaak is ordinary on Day 1... Collects well at select high-end multiplexes... Biz at Tier-2 and 3 cities and al… https://t.co/RYKf3DKiX5" createdat="1578726776000" id="1215894343824752640"></div>

 Big Budget Tanhaji has a lot riding on it. However, the endgame of each of these movies might be different. Tanhaji was made on a massive budget of ₹150 crore, while Chhapaak is a medium budget movie spending anywhere between ₹35-40 crore. Chhapaak is also released only on 1500 screens, half that of Tanhaji. Both these movies had unexpected competition from multiple South movies that released the same weekend to capture the festival season of Sankranti. While Telugu movie goers are busy with Allu Arjun’s Ala Vaikunthapurramloo - Rajnikanth’s Darbar is dominating Tamil Nadu theatres. The movie is known to have made as much as ₹34 crore on the first day only. However, the movie is not expected to become a massive hit unlike his movies Robot 2 which had brought North Indian audiences in droves. See also: <div type="Article" hostid="261" msid="73155309" title="Deepika Padukone and Ajay Devgn both have movies releasing this week - only one of them is a real hero" mstype="2" mssubtype="0"></div>

 <div type="Article" hostid="261" msid="73183795" title="‘Superstar’ Rajinikanth’s latest blockbuster enters the ₹2 crore ‘Darbar’ on day one⁠— as fans in Chennai, Singapore, and Kuala Lumpur flock to the theatres" mstype="2" mssubtype="0"></div>

Ajay Devgn’s Tanhaji moves the masses while Chhapaak fails to make a splash

<ul><li>Meghna Gulzar’s <keyword id="7140139" type="UNKNOWN" weightage="20" keywordseo="Chhapaak">Chhapaak</keyword> is scheduled to be launched on January 10 and brands have flocked to associate with the movie already. </li><li>One such brand is <keyword id="7170842" type="UNKNOWN" weightage="20" keywordseo="RSH-Global">RSH Global</keyword>’s Joy, which has launched a new range of products called ‘Joy Sensitive,’ meant for hyper-sensitive skin type -- including acid attack survivors. </li><li>While the ad uses Chhapaak’s impending popularity to create a buzz, we speak to experts to find out if it is all just a gimmick to tie into the film’s marketing or an important innovation. </li></ul>Right before the launch of Meghna Gulzar’s Chhapaak, which is about an acid attack survivor starring Deepika Padukone, RSH Global has launched a new range of products called ‘Joy Sensitive’, which is for people with hyper-sensitive skin, also suitable for acid attack survivors. This hypo-allergenic product range includes a face-wash, moisturiser, cream and sunscreen. According to RSH Global, India tops the list of countries for acid attacks globally and victims are often from a modest background. Given that the existing products available in the market are either scarce, expensive or belonging to the derma category, affordability played a key role in the development of Joy Sensitive. Before the launch, the brand conducted a research study on a sample of 20 people with extreme-sensitive skin, which started in September 2019. Interestingly, it was after the launch of the movie’s teaser that the brand decided to hit the shelves. To further latch on to the movie buzz, RSH Global launched a campaign called #skinofcourage that celebrates Malti, the protagonist from Chhapaak, and her courage. The voice-over reminds the audience what beauty truly is — beyond the physical appearance — happiness, courage, and talent. 
 
 
 <div type="Youtube" id="xKVlAACqZUU" title="JOY in association with Chhapaak" thumbUrl="https://i.ytimg.com/vi/xKVlAACqZUU/mqdefault.jpg"></div>







 Explaining why the brand waited until now to launch this range of products, Poulomi Roy, CMO, RSH Global, said, “After our R&amp;D in September, in the month of December, we came to know about the detailed storyline of the movie Chhapaak from trusted sources and hence decided to associate with the 'larger cause'. We were clear that we are not looking for a film integration or a conventional co-branded promo. We spoke to Fox Studios and explained how the brand's association with the cause highlighted in the movie can help us reach a wider audience, we thus began our endeavour of association.” She said it took a long-pitch to convince Fox Studios about their genuineness. “The producers, director and cast of the movie were very cautious to associate with any brand but when vetted with the fact that our endeavour was pre-planned and genuine, the synergy matched,” added Roy. After the promo, RSH Global got in touch with Pragya, an acid attack survivor, who runs an NGO. The brand has started an employment drive with her, wherein it will hire two acid survivors and through LinkedIn, will further reach out to corporate HR and act as a mediator. “We also spoke to a few NGOs and counselors before deciding on the employment drive as part of the campaign. This was the time when we discovered that Maslow’s hierarchy of needs pyramid is completely upside down for acid survivors as compared to others. We realised there is a life after the incident and as a brand, we need to ensure safety and employment. To our mind, this was the space where we wanted to engage and make a difference in their lives,” explained Roy. Idea Behind the Brand Partnership According to N. Chandramouli, CEO, TRA Research, most products usually arise out of an identified consumer need and a large market. And in the case of Joy Sensitive, he feels that as there is a social objective involved, the brand should handle their communication with utmost care. “The movie and the product both will help bring out the 'real' lives of the survivors, and make audiences more sensitive to their personal suffering and triumphs. This is an extremely sensitive brand association and must be done in a completely natural and subtle fashion so that the brand rides on the message and not the other way around. I am hoping the brand does not squander this association and remains true to the victims' cause,” he noted. Social Media and Brand Expert, <keyword id="247533" type="PERSON" weightage="20" keywordseo="Karthik-Srinivasan">Karthik Srinivasan</keyword>, took a closer look on RSH’s website to understand the actual products. He found that while the ‘Sensitive' range is present, there is no page dedicated to it yet, which made him wonder if it all could be a gimmick to tie into the film's marketing. “I would have expected them to walk the talk and mention who the product range is for, on the product. But I see the product being generic enough to be sold to all other kinds of people. I would still like to give them the benefit of the doubt since I have not seen the actual product's packaging - the back of the pack... if it mentions that this is sensitive enough for acid attack survivors since they claim R&amp;D with that intent started late last year. At this point, without further information and only PR-speak available, it looks like an opportunistic repositioning of a product range to suit the film's theme,” added Srinivasan. On the other hand, Ambi Parameswaran, Brand Strategist and Founder of Brand-Building.com, thought that associating with Chhapaak was a smart move to amplify its reach. “The concept of skin cosmetics for hyper allergic women have been in existence for a long time. But they are often very expensive. From what I can understand, Joy is launching a range of ‘hypo-allergenic’ range of skin care products and has tied up with a new movie release. This seems to be a smart move given the buzz around the movie. But it is a tall claim that this range was created only for acid attack survivors. So it is an opportunistic ride on a trend.” Considering that the victims are often from economically-weak background, Parameswaran also highlighted the importance of the ‘affordability factor’ and how it could determine the success of the product range. “I do hope their range of hypo-allergenic products are affordable as they have claimed. If so, it is a good move. The danger is that the brand may actually get stereotyped as a skin care brand for acid attack survivors only. That is a danger and Joy should worry about that too,” he added. A Look at the Research Study The product was dermatologically tested on 20 people with hypersensitive skin and Roy says “post our launch, we are looking forward to getting real-time feedback.” Shubho Sengupta, Brand Consultant, says lack of research indicates the brand’s true intention. “This is a gimmick, which has not been tested on real-life acid attack survivors, as the brand’s response clearly says. They are just trying to latch on for some paid publicity. But it's okay as some publicity for acid attack survivors is also good. They are also hiring two survivors, as they claim,” says Sengupta. How will it affect the Brand Image Harish Bijoor, Brand-expert and Founder, Harish Bijoor Consults, fears that this might portray RSH Global in a negative light for using the movie as a ploy for consumer attention. “I do believe this is marketing opportunism at work. For a product in this sensitive category, I do not think it will work. Consumers will sit up and see through it all. Marketers need to be more sensitive than this. Marketers will be seen as vultures who wait to swoop. And that's not a positive image to hold,” he shares. Past initiatives Joy, even in the past, has taken quite an unconventional path with its advertising. It had chosen a comedian -- Bharti Singh, to be its brand endorser and this time, Joy has ventured into an unusual category altogether that aims to break the stereotypes surrounding physical beauty. Sharing the brand credo and idea behind this path, Roy explained, “We don’t try to be different, we just like doing things differently. Getting Bharti on-board was for a similar purpose. When we want to have a strong point-of-view on beauty as a brand, our first step should be to internalise that. Taking her as a brand ambassador and not merely using it as a gimmick, was the right thing to do.”

RSH Global’s new range of products for acid attack survivors — a marketing gimmick or an important innovation?

<ul><li><keyword id="7162500" type="UNKNOWN" weightage="20" keywordseo="tanhaji">Tanhaji</keyword>: The Unsung Warrior has crushed the box office records ever since its release on January 10, with a whopping ₹224 crore collection in three weeks. </li><li>Tanhaji is dominating the box office primarily because there are no films to compete against it. </li><li>Republic Day also gave a big boost to Tanhaji’s huge growth on its third Sunday — with trade analyst suggesting earnings going up by ₹15 crore. </li></ul><keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword>’s Tanhaji:The Unsung Warrior crushed the box office records with a whopping ₹224 crore collections in three weeks. It is the first film of 2020 to cross the ₹200 crore club. The movie which is still running to packed houses, earned ₹5.4 crore on January 24 and ₹9.5 crore on January 25. The film is on the path to become the biggest blockbuster for Ajay Devgn, beating his comic caper hit, Golmaal Again. <keyword id="6354713" type="PERSON" weightage="20" keywordseo="kajol">Kajol</keyword>, who also features in the film, took to instagram to express her excitement about Tanhaji’s success. She is now waiting for the box office collection to cross ₹250. <div type="javascript" title="Instagram" contenttype=""><cdata><![CDATA[


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 “The collections are lopsided and it's rare for films that are lopsided to become a blockbuster but Maharashtra is simply insane at all its centres,” <a href="https://www.boxofficeindia.com/report-details.php?articleid=5851">said Boxofficeindia. </a> The patriotic movie was declared tax-free in Maharashtra, Uttar Pradesh and Haryana after it entered the ₹100 crore club. Tough competition to Street Dancer 3D and Panga Tanhaji also owes its success to little competition from new releases. Remo D’Souza’s Street Dancer 3D, released on January 24, failed to woo the audiences. The film received poor reviews — for being ‘boring’. “Street Dancer 3D Review: Just Watch TikTok Instead,''<a href="https://www.huffingtonpost.in/entry/street-dancer-movie-review-varun-dhawan_in_5e2ab14ac5b67d8874afbd31"> wrote</a> Ankur Pathak from HuffPost India. But Street Dancer 3D isn’t the only disappointment as Panga featuring Kangana Ranaut too minted a mere ₹12 crore on its opening weekend. Tanhaji also beat Deepika Padukone’s <keyword id="7140139" type="UNKNOWN" weightage="20" keywordseo="Chhapaak">Chhapaak</keyword> which also released on the same day. It earned thrice that of Chhapaak on the release day to clock in ₹50 crore for the weekend. The film is based on the life of <keyword id="2133659" type="PERSON" weightage="20" keywordseo="Tanaji-Malusare">Tanaji Malusare</keyword>, the military leader of Maratha king Chhatrapati Shivaji army. The winning formula of patriotism The Republic Day weekend also gave a big boost to Tanhaji’s footfalls on its third Sunday. For the weekend, it might have earned as much as ₹15 crore, say analysts. According to s<a href="https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/heres-why-ajay-devgn-and-saif-ali-khans-period-drama-tanhaji-the-unsung-warrior-is-a-phenomenal-success-senior-trade-analyst-shares-his-view/articleshow/73651366.cms">enior trade analyst Taran Adarsh</a>, the historical plot of the film clubbed with brilliant performances aided its remarkable run. Patriotism has become a superhit formula for Bollywood. In 2019, <keyword id="71431" type="CITY" weightage="20" keywordseo="Uri">Uri</keyword>: the surgical, based on the fictional account of a covert operation by the Indian army, also earned a whopping ₹342 crore. Aditya Dhar, director of Uri, believes that patriotic fervour <a href="https://www.bbc.com/news/av/entertainment-arts-50577448/the-success-of-india-s-patriotic-movies">played a big role in its success. </a> “As long as it's a patriotic film and as long as the story is great, it will work,” <a href="https://www.bbc.com/news/av/entertainment-arts-50577448/the-success-of-india-s-patriotic-movies">he told BBC. </a> Another patriotic film that won the hearts of the audience was Mission Mangal featuring Akshay Kumar and Sonakshi Sinha. The fictional film is based on India’s ambition mission to Mars, and earned ₹209 crore. See also: <a href="https://www.businessinsider.in/entertainment/news/pvr-and-inox-are-all-set-to-rise-ticket-prices-but-for-the-first-time-in-2-years/articleshow/73520251.cms">PVR and Inox are all set to rise ticket prices — but for the first time in 2 years</a> <a href="https://www.businessinsider.in/entertainment/news/weekend-watchlist-the-top-shows-on-netflix-amazon-prime-and-other-streaming-services/articleshow/73572808.cms">Weekend Watchlist: The top shows on Netflix, Amazon Prime, and other streaming services</a>

Tanhaji wins the third weekend battle too — as Street Dancer 3D and Panga fail to put up a fight

New Delhi, Jan 9 () The skill development ministry is believed to have dropped a proposal by the production team of film 'Chhapaak' to encourage acid attack survivors to do better in life, days after the lead character of the movie Deepika Padukone visited the JNU campus to express solidarity with students who were attacked.
 Sources in the Ministry of Skill Development And Entrepreneurship said that as part of regular process under communication and promotional activity for Skill India, the department concerned keeps getting ideas from media houses and organisations to cross-promote each other.
 "The production team had approached Skill India for promoting the subject of the film (Chhapaak)," they said.
 Also, "the actors" from the movie had met some acid attack survivors and specially-abled candidates from "our ecosystem which are also Skill India beneficiaries" inspiring them to do better in life.
 "However, there is no formal engagement with the related party," said a senior official, when asked if the proposal has been dropped.
 On Tuesday evening, Deepika made a surprise visit to the Jawaharlal Nehru University to express solidarity with the students who had been attacked.
 Her decision to stand in silence with JNUSU President Aishe Ghosh, who received head injuries during the attack on Sunday evening, at a public meeting in the campus prompted many in the industry and outside to praise her for "quiet grace" and "courage".
 'Chhapaak' is a film based on acid attack survivor Laxmi Agarwal. RSN NKD CS HRS

Skill ministry not going ahead with 'Chhapaak' team proposal on acid attack victims

<ul><li>Jawaani Jaaneman starring <keyword id="333" type="PERSON" weightage="20" keywordseo="Saif-Ali-Khan">Saif Ali Khan</keyword> and Alaya Furniturewala saw a decent start, earning ₹7.7 crore in two days. </li><li>Some of the business was hurt because its HD print was leaked online by notorious piracy site Tamil Rockers, a day after the release. </li><li><keyword id="7162500" type="PERSON" weightage="20" keywordseo="tanhaji">Tanhaji</keyword> which was released almost a month ago is giving tough competition to Jawaani Jaaneman and on its way to collect ₹250 crore. </li></ul>Jawaani Jaaneman starring Saif Ali Khan and Alaya Furniturewala opened to a decent start, earning ₹7.79 crore in two days. It is likely to earn ₹5 crore on its third day as per box office predictions. Some of the movie’s business was hurt after its HD print was leaked online by notorious piracy site Tamil Rockers a day after the release. In the meanwhile, yet another Saif starrer Tanhaji where he has won laurels for playing Udaybhan Singh Rathore - is going strong and pipped to make ₹250 crore. 
	<div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="5284" retweetcount="298" status="#JawaaniJaaneman gathers speed on Day 2... Being patronised by its target audience [metros]... Trending much better… https://t.co/5uJHavfmNh" createdat="1580619904000" id="1223834699979640837"></div>



 In <keyword id="7931687" type="PERSON" weightage="20" keywordseo="jawaani-janeman">Jawaani Janeman</keyword>, Saif plays the role that he has played in many movies - Hum Tum, Salaam Namaste and Cocktail. But this time, the ageing bachelor gets a twist as his 21 year old daughter he never knew about, turns up. She is also pregnant which makes him a father and a grandfather in the same breath. “Saif Ali Khan brings great charm to his role. Alaya Furniturewalla is wonderfully cast,” <a href="https://www.ndtv.com/entertainment/jawaani-jaaneman-movie-review-saif-ali-khan-alaya-keep-you-glued-in-this-bright-happy-film-3-stars-o-2172637">said Saibal Chatterjee from NDTV.</a> The movie also marks the debut of Alaya Furniturewala and also stars Tabu as her mother. The unbeatable Tanhaji Few films released after January 10 weekend have been able to keep up with the unabated run of Ajay Devgn’s Tanhajii. The movie has <a href="https://www.businessinsider.in/entertainment/news/tanhaji-wins-the-third-weekend-battle-too-as-street-dancer-3d-and-panga-fail-to-put-up-a-fight/articleshow/73658601.cms">collected </a>₹243 crore so far and has also beaten. Ranveer Singh-starrer Simba which made ₹240 crore. Many movies have fallen victim to Tanhaji released a month back like the Deepika Padukone-starrer Chhapaak which released on the same day. In the coming weeks, movies like Jai Mummy Di, Panga and Street Dancer 3D did not enthuse viewers who chose to watch the story of Maratha war general instead. Tanhaji is now close to breaking the record of 2019 blockbuster, Uri: The Surgical Strike, recorded a collection of ₹245 crore. It is also one of those few movies which remained in the theaters for three weeks - which is uncommon in current times when a single week collections determine if a movie is successful or not. See also: <a href="https://www.businessinsider.in/entertainment/news/tanhaji-wins-the-third-weekend-battle-too-as-street-dancer-3d-and-panga-fail-to-put-up-a-fight/articleshow/73658601.cms">Tanhaji wins the third weekend battle too — as Street Dancer 3D and Panga fail to put up a fight</a> <a href="https://www.businessinsider.in/entertainment/news/weekend-collection-report-of-ajay-devgns-tanhaji-and-deepika-padukone-chhapaak-movie/articleshow/73222694.cms">Ajay Devgn’s Tanhaji moves the masses while Chhapaak fails to make a splash</a>

It’s Saif versus Saif at the box office as Tanhaji is ahead of Jawaani Jaaneman

(Eds: Adding details) New Delhi, Nov 25 () Malayalam feature "<keyword id="86993" type="ENTERTAINMENT" weightage="20" keywordseo="jallikattu">Jallikattu</keyword>", directed by Lijo Jose Pellissery, has been selected as India's <keyword id="2158723" type="POSITION" weightage="20" keywordseo="official-entry">official entry</keyword> for the <keyword id="10331246" type="UNKNOWN" weightage="20" keywordseo="international-feature-film-category">International Feature Film category</keyword> at the 93rd Academy Awards, the Film Federation of India (FFI) announced on Thursday. "Jallikattu", which was unanimously chosen from 27 entries across Hindi, Marathi and other languages, is about a tribe of men coming together to stop a bull that has run amok in their village. "There were a total of 27 films that had entered the race from Hindi, Malayalam and Marathi. The film which has been nominated by the jury to represent India at <keyword id="6376611" type="LOCATION" weightage="20" keywordseo="oscars">Oscars</keyword> is Malayalam film 'Jallikattu'. "It is a film that really brings out the raw problems which are there in human beings, that is we are worse than animals," filmmaker Rahul Rawail, Chairman, Jury Board, Film Federation of India, told reporters in an online press conference. The film, which derives its name from the popular-yet-controversial bull-taming event from the South, is based on a short story by Hareesh. It features actors Antony Varghese, Chemban Vinod Jose, Sabumon Abdusamad and Santhy Balachandran. Among the films that were considered by the jury included titles such as "Chhapaak", "Shakuntala Devi", "Chhalaang", "Gulabo Sitabo", "Eeb Allay Ooo!", "The Sky is Pink", "Bulbbul and internationally-celebrated feature "The Disciple". Calling Pellissery a "very competent director", known for several critically acclaimed films like "Angamaly Diaries" and "Ea Ma Yau", Rawail said "Jallikattu" is a production that country should be proud of. "The whole film talks about an animal that has run amok in a butcher's shop... The film has been depicted wonderfully and it has been shot very well. The emotion that comes out really moved all of us to have it selected," the chairman said. "Jallikattu" had its premiere on September 2019 at the Toronto International Film Festival and received widespread critical acclaim. The movie was particularly praised for Pellissery's spectacular directing effort, ably supported by Girish Gangadharan's cinematography and Renganaath Ravee's wild sound design work. Pellissery also won the best director trophy at the 50th International Film Festival of India last year. In 2019, Zoya Akhtar's "Gully Boy", starring Ranveer Singh and Alia Bhatt, was India's entry to the Oscars. RDS RB RB

Malayalam film 'Jallikattu' is India's official Oscar entry in international feature film category

<ul><li>Sara Ali Khan and <keyword id="2104801" type="PERSON" weightage="20" keywordseo="Kartik-Aaryan">Kartik Aaryan</keyword> starrer <keyword id="45608" type="PERSON" weightage="20" keywordseo="Love-Aaj-Kal">Love Aaj Kal</keyword> failed to woo audiences in metro cities. So far it earned ₹25.95 crore. </li><li>Love Aaj Kal 2 collected ₹12 crore on the day of release. It saw 40% decline in its collection on day two taking the total Saturday collections to ₹8 crore. On Sunday, it earned ₹6 crore. </li><li>Considering that Sara was trolled for her performance and the reviews were tepid, experts believe the film may make a business of only ₹40 crore overall. </li></ul> Sara Ali Khan might be facing the toughest battle ever that a starkid would ever have to face. Her movie Love Aaj Kal 2 is a sequel to her father Saif Ali Khan’s superhit and so far, it looks like it may not match up. It earned ₹25.95 crore for the first weekend which is ₹2 crore lower than what the original earned in its first weekend - 11 years back. Even when it is not an apples to oranges comparison, the sequel starring <keyword id="2214479" type="PERSON" weightage="20" keywordseo="Karthik-Aaryan">Karthik Aaryan</keyword> and Randeep Huda, did not live up. While Sara might not be able to replicate her father’s success of the past, her movie did much better than Saif Ali Khan’s latest release - Jawaani Janeman which earned ₹27.15 crores crore on the first weekend. <div type="twitter" handle="SumitkadeI" handlename="Sumit kadel" image="http://pbs.twimg.com/profile_images/1210453973435478017/o_RGPLA__normal.jpg" favoritecount="209" retweetcount="28" status="#LoveAajkal Friday- ₹ 12.10 cr Saturday- ₹ 7 cr Sunday- ₹ 6.85 cr First weekend- ₹ 25.95 cr nett. Film lifetime… https://t.co/jrruZKQxCj" createdat="1581905726000" id="1229227825187577856"></div>

 The prospects of Love Aaj Kal 2 are not too good, either. Considering that Sara was trolled for her performance and the reviews were tepid, experts believe the film may make a business of only ₹40 crore overall. Moreso, its collections are falling by the day. Love Aaj Kal 2 collected ₹12 crore on the day of release. It saw 40% decline in its collection on day two taking the total Saturday collections to ₹8 crore. On Sunday, it earned ₹6 crore. <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="6616" retweetcount="316" status="#LoveAajKal dips on Day 2... Shocking part is, the decline has come at metros/multiplexes, which is its target audi… https://t.co/hkGEWooM23" createdat="1581830022000" id="1228910301510131712"></div>

 “The film could face a bloodbath over the weekdays considering this weekend trend and its just about how bad it will be as the film has no chance of survival. It goes without saying the buyers will lose huge amounts of money,” <a href="https://www.boxofficeindia.com/report-details.php?articleid=5927">reported Box office India</a>. Love Aajkal explores how the concept of love changed between 1990 and 2020. It has two love stories — one set in Udaipur in the early 1990s and the other in modern day Delhi. It also features <keyword id="16675" type="PERSON" weightage="20" keywordseo="Randeep-Hooda">Randeep Hooda</keyword> and debutante <keyword id="2007295" type="PERSON" weightage="20" keywordseo="Arushi-Sharma">Arushi Sharma</keyword> in key roles. Karthik Aryan and Sara Ali Khan became the talk of the town ever since Khan revealed that she had a crush on Aryan on Koffee with Karan. Considering their chemistry, <keyword id="8787954" type="PERSON" weightage="20" keywordseo="sumit-kadel">Sumit Kadel</keyword> believed that the film may earn between ₹38 crore and ₹42 crore on its first weekend. Moreover, it could have stayed strong a<a href="https://www.businesstoday.in/trending/box-office/love-aaj-kal-box-office-prediction-sara-ali-khan-kartik-aryan-romantic-saga-may-see-grand-opening/story/396160.html">nd made a business of ₹100 crore in its first week.</a> But both the critics and the public trolled the film on Twitter. Kadel said the film was a “cinematic catastrophe.” A lot of people have slammed Director Imitiaz Ali for telling the "#LoveAajKal packs a solid total on Day 1... Got a boost due to #ValentinesDay2020... Metros are excellent, contribute to the big total... Tier-2 cities and mass belt ordinary/low... Will it collect in double digits on Day 2 and 3, is the big question... Fri ? 12.40 cr. #India biz," trade analyst <keyword id="107593" type="PERSON" weightage="20" keywordseo="Taran-Adarsh">Taran Adarsh</keyword> tweeted. In the meanwhile, Tanhaji which was released on January 10 is going strong at the box office <a href="https://www.businesstoday.in/trending/box-office/tanhaji-box-office-collection-ajay-devgn-film-earns-rs-270-crore-so-far/story/396296.html">and has collected ₹270 crore overall. </a> SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/weekend-collection-report-of-ajay-devgns-tanhaji-and-deepika-padukone-chhapaak-movie/articleshow/73222694.cms">Ajay Devgn’s Tanhaji moves the masses while Chhapaak fails to make a splash</a>

Sara Ali Khan’s Love Aajkal fails to replicate the original magic — even with a V-Day boost

It is uncommon to find a woman in a crisp white saree with a Rupee-sized bindi on her forehead – walking in the streets of a red-light area. But the woman was no ordinary bordello madam either, as she steps out of a Bentely with gold rimmed glasses. She was the Queen of Kamatipura. The story of Gangubai will now come alive on screen helmed by <keyword id="6358308" type="UNKNOWN" weightage="20" keywordseo="Sanjay-Leela-Bhansali">Sanjay Leela Bhansali</keyword> and played by <keyword id="6354526" type="PERSON" weightage="20" keywordseo="alia-bhatt">Alia Bhatt</keyword> in the upcoming biopic ‘Gangubai Kathiawadi’. However, many who knew her would also say that she is not the white knight, as she is a whorehouse madam and did all it takes to keep it running. It is to be seen if these shades would be well-represented in the movie or would be whitewashed to turn her into a Bollywood-style hero. The rakhi sister of Karim Lala A young Ganga from Kathiwad, in the state of Gujarat, hailed from a family of lawyers but was captivated by Mumbai’s movie industry. She ran away with one of her father’s clerks, landed in the city of dreams but eventually, the clerk sold her for ₹500 to the red-light area, Kamatipura. After weeks of crying, the young girl who was aware that she now had nowhere else to go, decided to stay back. Soon, she became one of the most-prized prostitutes known for her gab and her knack of making many Seths open their purse strings. Journalist Hussain Zaidi’s book on <a href="https://www.amazon.in/Mafia-Queens-Mumbai-Hussain-Zaidi-ebook/dp/B008597PL0/ref=sr_1_2?keywords=mafia+queens&amp;qid=1579068298&amp;s=digital-text&amp;sr=1-2">Mafia Queens of Mumbai </a>portrayed Gangubai as a woman of spirit and not a victim of circumstance. When a Pathan raped her brutally leaving her invalid for days, she decided to accost his boss after his Friday prayers. The boss was none other than mafia don Karim Lala. Not only did Lala mercilessly beat up her tormentor but also warned everyone against ill-treating his ‘rakhi sister’. After that, her rise to the top was meteoric as she developed contacts with police and other key people with power. During her reign, the red-light area was one of the most prosperous lanes as it had rich and powerful clients not to mention a steady stream of earnings from the underworld. So much so that Gangu would often wear sarees with golden borders and blouses with golden buttons. ‘Will you make me Mrs Nehru?’ Gangubai evoked so much awe that she became a rare woman to have her statue bust erected in the area. She also advocated the cause of her kind in the society. The plucky woman once took the stage at a woman empowerment summit amidst social workers and NGOs to advocate the need for prostitution belts in cities. Her speech was so widely reported that it won an audience with the Prime Minister. Jawaharlal Nehru was so impressed by her proposal to protect the red-light area that he asked why she ended up in this business when she could have found a nice husband. To this, she quickly asked him if he would marry her. As Nehru was left red-faced she went on to say, “It is very easy to preach but tough to practice.” SEE ALSO <a href="https://www.businessinsider.in/entertainment/news/kamal-haasan-net-worth-and-his-finances-after-2-years-in-politics/articleshow/73290359.cms" data-type="tilCustomLink" target="_blank">Kamal Haasan's ₹25 crore loan revealed a lot about his finances after nearly 2 years in politics</a> <a href="https://www.businessinsider.in/advertising/brands/news/pepsi-gets-a-54-year-old-star-salman-khan-to-target-millennials/articleshow/72453762.cms">Pepsi gets a 54-year-old star, Salman Khan to target millennials</a> <a href="https://www.businessinsider.in/entertainment/news/weekend-collection-report-of-ajay-devgns-tanhaji-and-deepika-padukone-chhapaak-movie/articleshow/73222694.cms">Ajay Devgn’s Tanhaji moves the masses while Chhapaak fails to make a splash</a>

The real story of Gangubai Kathiawadi – the woman who once reprimanded the Prime Minister of India

<ul><li>Tanhaji:The Unsung Warrior witnessed its first massiv dip in the box office collections in the seventh week. </li><li>Box office India predicts that the film will earn a maximum of ₹1.50 crore net in the eighth week. </li><li>According to <keyword id="107593" type="PERSON" weightage="20" keywordseo="Taran-Adarsh">Taran Adarsh</keyword>, the total film collection on February 24 stood at ₹275 crore. </li></ul>Tanhaji: The Unsung Warrior witnessed first massive dip in the box official collections in the seventh week of its release. The film which has been running in the theatres for 47 days now collected only ₹15 lakh on February 25. The film is likely to collect ₹2.5 crore on its seventh weekend. According to Taran Adarsh, the total film collection on February 24 stood at ₹275 crore. <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="9706" retweetcount="805" status="#Tanhaji benchmarks... Crossed ₹ 50 cr: Day 3 ₹ 100 cr: Day 6 ₹ 125 cr: Day 8 ₹ 150 cr: Day 10 ₹ 175 cr: Day 11 ₹ 2… https://t.co/88Sykr8npF" createdat="1582537840000" id="1231879106284990464"></div>

 <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="7546" retweetcount="718" status="#Tanhaji crosses ₹ 275 cr... Has ample stamina, despite new films invading the marketplace week after week + limite… https://t.co/KxNedFRMBV" createdat="1582537772000" id="1231878818526367744"></div>

 However, Tanhaji is one of the few movies that run in theaters for over four weeks. According to Box office India, the film will earn a maximum of ₹1.50 crore net in its eighth week in its eight week. “It is possible that around 75-80% of its collections in week eight will come from Maharashtra,” reported Boxoffice India. The movie which stars <keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword>, Kajol and Saif Ali Khan is a period drama on Maratha warrior Tanhaji who worked for emperor Shivaji in the 17th century. Other Hindi films that ran for a longer period in recent times include Kabir Singh featuring Shahid Kapoor and Kiara Advani. The film ran for 102 days in theatres and earned a massive ₹379 crore. First film of 2020 to cross ₹200 crore club For weeks, Tanhaji had withstood competition from many film releases including <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword>’s Chhapaak, Street Dancer 3D featuring <keyword id="504603" type="PERSON" weightage="20" keywordseo="Shradha-Kapoor">Shradha Kapoor</keyword> and Kartik Aaryan’s Love Aaj Kal. It crushed the box office records with a whopping ₹224 crore collections in three weeks. It is the first film of 2020 to cross the ₹200 crore club. The movie which is still running, earned ₹5.4 crore on January 24 and ₹9.5 crore on January 25. Kajol, who also features in the film, had then expressed her excitement on Instagram about Tanhaji’s success. <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[
 
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 Tanhaji was made on a massive budget of ₹150 crore. See also: <a href="https://www.businessinsider.in/entertainment/news/tanhaji-wins-the-third-weekend-battle-too-as-street-dancer-3d-and-panga-fail-to-put-up-a-fight/articleshow/73658601.cms">Tanhaji wins the third weekend battle too — as Street Dancer 3D and Panga fail to put up a fight</a>

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