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Defending champions <keyword id="19906065" type="General" weightage="20" keywordseo="Chennai-Super-Kings" source="keywords" meta.keywordsubtype="org" meta.entityname="Chennai Super Kings" meta.hostid="261" meta.entityid="Chennai Super Kings">Chennai Super Kings</keyword> (CSK) will host the <keyword id="19920572" type="General" weightage="20" keywordseo="Lucknow-Super-Giants" source="keywords" meta.keywordsubtype="org" meta.entityname="Lucknow Super Giants" meta.hostid="261" meta.entityid="Lucknow Super Giants">Lucknow Super Giants</keyword> (LSG) in their reverse fixture of the <keyword id="19911541" type="General" weightage="20" keywordseo="IPL-2024" source="keywords">IPL 2024</keyword> on Tuesday. LSG are fifth with four wins in seven games while CSK are fourth with similar number wins. In their last encounter last week, LSG registered an eight-wicket win over the defending champions CSK. The two teams have met four times in the tournament so far of which one match was washed out. CSK v LSG head-to-head 4- Lucknow Super Giants: 2 Chennai Super Kings: 1 Abandoned: 1 CSK v LSG match time: The match starts at 7:30 PM IST (2:00 PM GMT) with the toss taking place half an hour before the match i.e., 7:00 PM (1:30 PM GMT) CSK v LSG match venue: MA Chidambaram Stadium, Chennai Live broadcast of CSK v LSG match on television in India: CSK v LSG match will be broadcast live via Star Sports Network. Live stream in India: The live streaming of CSK v LSG will be available on JioCinema. Squads: Chennai Super Kings: Ajinkya Rahane, Rachin Ravindra, Ruturaj Gaikwad(c), Ravindra Jadeja, Shivam Dube, Sameer Rizvi, Moeen Ali, MS Dhoni(w), Deepak Chahar, Tushar Deshpande, Mustafizur Rahman, Matheesha Pathirana, Shardul Thakur, Shaik Rasheed, Nishant Sindhu, Mitchell Santner, Daryl Mitchell, Aravelly Avanish, Maheesh Theekshana, RS Hangargekar, Simarjeet Singh, Mukesh Choudhary, Prashant Solanki, Ajay Jadav Mandal, Richard Gleeson Lucknow Super Giants: Quinton de Kock, KL Rahul(w/c), Nicholas Pooran, Marcus Stoinis, Deepak Hooda, Ayush Badoni, Krunal Pandya, Matt Henry, Ravi Bishnoi, Mohsin Khan, Yash Thakur, Arshin Kulkarni, Krishnappa Gowtham, Yudhvir Singh Charak, Manimaran Siddharth, Arshad Khan, Prerak Mankad, Amit Mishra, Kyle Mayers, Shamar Joseph, Ashton Turner, Naveen-ul-Haq, Devdutt Padikkal, Mayank Yadav SEE ALSO:<a href="https://www.businessinsider.in/stock-market/news/vodafone-idea-fpo-allotment-how-to-check-allotment-gmp-and-more/articleshow/109504341.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/news/vodafone-idea-fpo-allotment-how-to-check-allotment-gmp-and-more/articleshow/109504341.cms" target="_blank">Vodafone Idea FPO allotment – How to check allotment, GMP and more</a><a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-8a-may-be-more-expensive-than-its-predecessor-as-per-a-new-leak/articleshow/109499394.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-8a-may-be-more-expensive-than-its-predecessor-as-per-a-new-leak/articleshow/109499394.cms" target="_blank">Google Pixel 8a may be more expensive than its predecessor, as per a new leak</a><a href="https://www.businessinsider.in/sports/webstories/at-17-indian-chess-prodigy-d-gukesh-becomes-youngest-challenger-for-world-championship/slidelist/109492021.cms" target="_blank"></a> <a href="https://www.businessinsider.in/sports/webstories/at-17-indian-chess-prodigy-d-gukesh-becomes-youngest-challenger-for-world-championship/slidelist/109492021.cms" target="_blank">At 17, Indian chess prodigy D Gukesh becomes youngest challenger for World Championship</a>

IPL 2024: CSK v LSG overall head-to-head; When and where to watch

Following the <keyword id="21711086" type="General" weightage="20" keywordseo="rain-threat" source="keywords">rain threat</keyword> during the clash between <keyword id="21019173" type="General" weightage="20" keywordseo="Royal-Challengers-Bengaluru" source="keywords" meta.keywordsubtype="org" meta.entityname="Royal Challengers Bengaluru" meta.hostid="261" meta.entityid="Royal Challengers Bengaluru">Royal Challengers Bengaluru</keyword> (RCB) and <keyword id="19906065" type="General" weightage="20" keywordseo="Chennai-Super-Kings" source="keywords" meta.keywordsubtype="org" meta.entityname="Chennai Super Kings" meta.hostid="261" meta.entityid="Chennai Super Kings">Chennai Super Kings</keyword> (CSK) in the <keyword id="19966825" type="General" weightage="20" keywordseo="Indian-Premier-League" source="keywords" meta.keywordsubtype="org" meta.entityname="Indian Premier League" meta.hostid="261" meta.entityid="Indian Premier League">Indian Premier League</keyword> (IPL) 2024, the fans have recieved good news from the venue as Bengaluru has seen blue skies and sunshine on Saturday morning. RCB will host CSK in the 68th fixture <keyword id="19911541" type="General" weightage="20" keywordseo="IPL-2024" source="keywords" meta.keywordsubtype="org" meta.entityname="IPL 2024" meta.hostid="261" meta.entityid="IPL 2024">IPL 2024</keyword> encounter at the M Chinnaswamy Stadium on Saturday. There is a lot of threat of rain in an all-important clash between RCB-CSK. This encounter is supposed to be crucial as it will decide the fourth and final team for the playoffs of the ongoing 17th edition of the cash-rich league. The evening views remain dull with a 60% chance of rain around the match's start time of 7.30 pm. The Indian Meteorological Department has predicted that it would be generally cloudy with one or two spells of rain or thundershowers. Even if it rains, the Chinnaswamy Stadium has a good drainage system and is one of the few grounds in India with a subsurface aeration system, allowing play to resume within 30 minutes after the rain stops. RCB is coming into the match with five wins on the trot after losing seven of the first eight matches this season but have a great chance to make the IPL playoffs for the ninth time. On the other hand, defending champions CSK have been more consistent throughout the season and are better placed to make their 13th playoff appearance. The five-time champions beat RCB in the season's first clash by six wickets. Chennai Super Kings are fourth on the points table with 14 points from 13 matches while Royal Challengers Bengaluru are at sixth with 12 points from as many games. CSK also have a better net run rate of 0.528 than RCB's 0.387. To replace the Super Kings in the top four, RCB needs to win the match by at least 18 runs if they score a minimum of 200 runs batting first or win in 18.1 overs if they are chasing 200. Chennai Super Kings, meanwhile, will qualify for the IPL 2024 playoffs if they win the match, regardless of the margin of victory. The last time CSK and RCB met in the inaugural match of the IPL 2024, the Super Kings clinched a six-wicket win over Faf du Plessis' side. Royal Challengers Bengaluru Squad: Faf du Plessis (c), Virat Kohli, Rajat Patidar, Glenn Maxwell, Cameron Green, Mahipal Lomror, Dinesh Karthik (wk), Karn Sharma, Mohammed Siraj, Lockie Ferguson, Yash Dayal, Swapnil Singh, Anuj Rawat, Suyash Prabhudessai, Vijaykumar Vyshak, Himanshu Sharma, Mayank Dagar, Manoj Bhandage, Tom Curran, Alzarri Joseph, Akash Deep, Saurav Chauhan, Rajan Kumar. Chennai Super Kings Squad: Rachin Ravindra, Ruturaj Gaikwad (c), Daryl Mitchell, Shivam Dube, Ravindra Jadeja, MS Dhoni (wk), Shardul Thakur, Tushar Deshpande, Simarjeet Singh, Maheesh Theekshana, Ajinkya Rahane, Sameer Rizvi, Prashant Solanki, Ajay Jadav Mandal, Mukesh Choudhary, Mitchell Santner, Richard Gleeson, RS Hangargekar, Shaik Rasheed, Nishant Sindhu, Aravelly Avanish. 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IPL 2024: Will rain play spoilsport in much-awaited blockbuster CSK vs RCB clash?

Chennai, <keyword id="13886" type="General" weightage="20" keywordseo="chennai-super-kings" source="Orion">Chennai Super Kings</keyword> batters dazzled before the bowlers ran riot to choke Gujarat Titans in a comprehensive 53-run victory in their second IPL match here on Tuesday. <keyword id="4238575" type="General" weightage="20" keywordseo="ruturaj-gaikwad" source="Orion">Ruturaj Gaikwad</keyword>'s team has covered all its bases and it was evident as <keyword id="1760727" type="General" weightage="20" keywordseo="rachin-ravindra" source="Orion">Rachin Ravindra</keyword> prepared a platform with a 20-ball 46-run innings to allow <keyword id="6223378" type="General" weightage="20" keywordseo="shivam-dube" source="Orion">Shivam Dube</keyword> to unlock his beast mode with a 23-ball 51. In between, Gaikwad maintained the balance with a 36-ball 46 as Chennai posted a Herculean 206 for 6. Titans, in reply, could manage only 143 for 8 as Deepak Chahar (2/28 in 4 overs), Mustafizur Rahman (2/30 in 4 overs), Tushar Deshpande (2/21) and Matheesha Pathirana (1/29 in 4 overs) one by one tightened the noose on Titans batting unit. Skipper Shubman Gill needed to fire but his poor shot selection of a Deepak Chahar delivery, which wasn't as short as expected for a pull-shot, brought his downfall. Once Shubman was gone, Gujarat didn't even have a chance in hell with players like Wriddhiman Saha (21 off 17 balls) and B Sai Sudharsan (37, 31 balls), who on most days play second fiddle to perfection. Finishers like David Miller (21) and Rahul Tewatia (1) too couldn't produce enough on the board to go for the improbable chase and the inevitable happened. Put into bat, Rachin's slam-bang approach and Dube's final flourish got CSK past the 200-run mark. Rachin made full use of Powerplay, racing to 46 off 20 balls while Dube, a nightmare for spinners, then used his long levers to whack 51 in only 23 deliveries to increase the challenge of GT batters by manifold. Dube's innings had as many as five sixes. In between, skipper Gaikwad's chiselled 46 off 36 balls also was a significant contribution in another impactful batting performance by the team on a hard bouncy track that was on offer. Not to forget CSK's Rs 7.60 crore recruit Sameer Rizvi (14 off 6 balls), who pummelled Rashid Khan (2/49 in 4 overs) for two sixes to mark a memorable IPL debut. Rachin, who has already become a darling of the CSK fans, enthralled all and sundry with his audacious stroke-play. While he missed out again on a half-century but team's 'spiritual skipper' Mahendra Singh Dhoni would be all smiles knowing that his choice was perfect to the 'T'. The three sixes -- a flick behind the square and one over long-on off the normally profligate Umesh Yadav and one off Azmatullah Omarzai were hit with so much disdain that it did put Gujarat Titans in a spot. There were some crunchy cover drives as well as Ravindra let his skipper Gaikwad breathe a little easy at the other end. Finally, it was GT's 'Go-To' bowler Rashid, who drew the first blood but more because of smart work from Saha, who removed the bails in a flash after the Black Caps opener lost his balance and moved out of his crease trying to whip the delivery. Saha's next stumping was way easier as Sai Kishore shortened the length and drew Ajinkya Rahane out of his crease for an indiscreet loft. The ball deviated enough and the keeper completed mere formality. Gaikwad wasn't as fluent as Rachin to begin with but in his five boundaries and a six, he oozed class before becoming Saha's third victim with the gloves. While trying to pull Spencer Johnson, he ended up edging one behind the stumps. After that it was Dube, who just plonked his front-foot and bludgeoned Sai Kishore for two monstrous sixes and also sent Johnson's delivery soaring for a maximum. Dube had the composed Daryl Mitchell for company, who also chipped in with an unbeaten 20-ball-24 in a stand of 57 runs for the fourth wicket in 5.5 overs.

Chennai Super Kings outclass Gujarat Titans to make it two in row

Chennai, In a surprise move, <keyword id="19896465" type="General" weightage="20" keywordseo="ruturaj-gaikwad" source="keywords">Ruturaj Gaikwad</keyword> on Thursday replaced the legendary M S <keyword id="19896463" type="General" weightage="20" keywordseo="dhoni" source="keywords">Dhoni</keyword> as the <keyword id="19906065" type="General" weightage="20" keywordseo="chennai-super-kings" source="keywords">Chennai Super Kings</keyword> captain as defending champions dropped a bombshell a day before the <keyword id="19906063" type="General" weightage="20" keywordseo="ipl" source="keywords">IPL</keyword> opener. In a post on X, the Indian Premier League revealed the development, a day before CSK take on <keyword id="19920570" type="General" weightage="20" keywordseo="royal-challengers-bangalore" source="keywords">Royal Challengers Bangalore</keyword>. "Presenting @ChennaiIPL's Captain - @Ruutu1331," the IPL posted on X shortly after releasing a picture of all captains posing with the IPL trophy. Gaikwad, who has played six ODIs and 19 T20s for India, made his CSK debut in 2020 and has gone on to represent the five time IPL champions in 52 games. The stylish opener had a memorable run last year, aggregating 590 runs in 16 games at an impressive strike rate of 147.50. "<keyword id="19899524" type="General" weightage="20" keywordseo="ms-dhoni" source="keywords">MS Dhoni</keyword> has handed over Chennai Super Kings' captaincy to Ruturaj Gaikwad ahead of the start of TATA IPL 2024. Ruturaj has been an integral part of Chennai Super Kings since 2019 and has played 52 matches in IPL during this period," CSK said in a statement on their website. "The team looks forward to the upcoming season," the statement added. Dhoni is expected to retire at the end of the season and therefore the franchise felt the need for a smooth transition in Dhoni's presence as a player.

Gaikwad replaces Dhoni as CSK captain day before IPL opener

Right-handed opening batter <keyword id="19896465" type="General" weightage="20" keywordseo="ruturaj-gaikwad" source="keywords">Ruturaj Gaikwad</keyword> will be the new captain of <keyword id="19906065" type="General" weightage="20" keywordseo="chennai-super-kings" source="keywords">Chennai Super Kings</keyword> ahead of their IPL 2024 season opener against the Royal Challengers Bengaluru at the MA Chidambaram Stadium on Friday. "MS <keyword id="19896463" type="General" weightage="20" keywordseo="dhoni" source="keywords">Dhoni</keyword> has handed over Chennai Super Kings' captaincy to Ruturaj <keyword id="19970395" type="General" weightage="20" keywordseo="gaikwad" source="keywords">Gaikwad</keyword> ahead of the start of IPL 2024. Ruturaj has been an integral part of Chennai Super Kings since 2019 and has played 52 matches in IPL during this period. The team looks forward to the upcoming season," said the franchise in a statement on its official website. The tournament also made the announcement of Gaikwad's appointment as <keyword id="19896464" type="General" weightage="20" keywordseo="csk" source="keywords">CSK</keyword> skipper through its social media accounts on Thursday, when he participated in a pre-captains photoshoot and met other teams' skippers' too. It will be the first time Pune-based Gaikwad will be the captain in the tournament. This will only be just the second time MS Dhoni won't start an IPL season as skipper of CSK, after <keyword id="19896466" type="General" weightage="20" keywordseo="ravindra-jadeja" source="keywords">Ravindra Jadeja</keyword> had been the captain in IPL 2022, only for him to be replaced mid-way by the legendary wicketkeeper-batter. SEE ALSO:<a href="https://www.businessinsider.in/tech/news/asus-rog-strix-scar-16-review/articleshow/108514221.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/asus-rog-strix-scar-16-review/articleshow/108514221.cms" target="_blank">Asus ROG Strix Scar 16 review – powerful gaming laptop with a cool design</a><a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-8-pro-review/articleshow/107726935.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-8-pro-review/articleshow/107726935.cms" target="_blank">Pixel 8 Pro review: ‘Okay Google’ – The flagship smartphone ticks almost all boxes</a><a href="https://www.businessinsider.in/tech/mobile/news/realme-12-pro-review/articleshow/107630690.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/realme-12-pro-review/articleshow/107630690.cms" target="_blank">Realme 12 Pro review – Mid-range smartphone with a premium design</a>

IPL 2024: MS Dhoni hands over CSK captaincy to Ruturaj Gaikwad

Chennai on Sunday witnessed a rain-free morning, but cloudy weather returned ahead of the Indian Premier League (IPL) 2024 final between <keyword id="6354467" type="General" weightage="20" keywordseo="kolkata-knight-riders" source="Orion">Kolkata Knight Riders</keyword> (KKR) and <keyword id="1494441" type="General" weightage="20" keywordseo="sunrisers-hyderabad" source="Orion">Sunrisers Hyderabad</keyword> (SRH) at the <keyword id="20899355" type="General" weightage="20" keywordseo="ma-chidambaram-stadium" source="keywords">MA Chidambaram Stadium</keyword>. As per ESPNcricinfo, KKR's training session was disturbed by a sharp spell of rain lasting over an hour. However, at the time of 1 pm on Sunday afternoon, the rain peril appeared to be removed, having just a 4 per cent chance of precipitation according to Accuweather. In case the weather becomes the hurdle in the summit clash, there is a provision for a <keyword id="21810472" type="General" weightage="20" keywordseo="reserve-day" source="keywords">reserve day</keyword>. Notably, the 2023 <keyword id="19931" type="General" weightage="20" keywordseo="IPL-final" source="Orion">IPL final</keyword> in Ahmedabad went into the reserve day, where due to the rain the match was pushed to the finish of the match. In the match, Chennai Super Kings (CSK) chased down the revised total target of 171 in 15 against Gujarat Titans (GT) - at 1:35 am on what was actually day three. KKR finished the league stage on the top of the points table with nine wins, three losses and two no results, giving them 20 points. They earned a direct spot in the final by defeating SRH in the qualifier one. SRH got a second shot at the title in the qualifier two against Rajasthan Royals (RR) and they made the most of it by defeating the Men in Pink by 36 runs. Meanwhile, SRH captain Pat Cummins remarked that his golden run as captain in all formats of cricket has to end at some point in time. "It has been great. The run has got to stop at some point. It has been a great couple of years. I had not captained in T20 before this tournament. I did not know what to expect. It is quite fast-paced (in T20Is). Drawing on ODI captaincy last year, it (T20Is) did not feel too foreign," Cummins said in the pre-match press conference. The pitch for the final is a red-soil strip which was also used for CSK's match against Punjab Kings (PBKS) on May 1. On the playing surface, KKR captain Shreyas Iyer the wicket is different from what it was yesterday during the qualifier two between SRH and Rajasthan Royals (RR). "It is red soil, yesterday it was black. Looking through TV, we thought dew was going to play a role, but it did not the ball started spinning," he concluded. Irrespective of who comes out on top, the cricket fans and the sport itself will win, fortunate enough to witness what could the final game of a game-changing IPL.

IPL 2024 final: Will rain play spoilsport in blockbuster title clash between KKR-SRH?

Former India ODI specialist and <keyword id="13886" type="General" weightage="50" keywordseo="chennai-super-kings" source="Orion">Chennai Super Kings</keyword> regular <keyword id="83066" type="General" weightage="20" keywordseo="Ambati-Rayudu" source="Orion">Ambati Rayudu</keyword> on Sunday announced that the IPL final against Gujarat Titans here will be his last game in cash-rich league. <keyword id="278723" type="General" weightage="100" keywordseo="rayudu" source="Orion">Rayudu</keyword>, who had retired from international cricket after being overlooked for the 2019 World Cup in England, had a couple of years back announced his retirement from domestic cricket only to retract his decision later. However, in a tweet on Sunday, the 38-year-old Hyderabadi said that there won't be any U-turn this time around after scoring 139 runs in 15 games. "2 great teams mi nd <keyword id="122828" type="General" weightage="80" keywordseo="csk" source="Orion">csk</keyword>, 204 matches, 14 seasons, 11 playoffs, 8 finals, 5 trophies. hopefully 6th tonight. It's been quite a journey. I have decided that tonight's final is going to be my last game in the Ipl. i truly hav enjoyed playing this great tournament. Thank u all. No u turn," Rayudu tweeted. In 55 ODIs for India, Rayudu scored 1694 runs with three hundreds and 10 fifties at an average of 47-plus. It was in T20 cricket, however, where he made a big name having been a vital cog in the CSK set-up for close to a decade. Before Sunday's final, he has played 203 IPL games, scoring 4329 runs at a strike-rate of 127 with 22 half-centuries and a single century. The 602 runs in the 2018 season for CSK was his best effort. However, it is understood that once he retires from Indians domestic scene, Rayudu is free to ply his trade in various franchise leagues as well as veterans' T20 tournaments. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/india-dominates-smartwatch-market-accounts-for-over-a-quarter-of-global-sales-in-q1-2023/articleshow/100522354.cms">India dominates smartwatch market, accounts for over a quarter of global sales in Q1 2023</a> <a href="https://www.businessinsider.in/finance/news/2000-note-withdrawal-how-to-exchange-notes-is-it-a-legal-tender-and-other-questions-answered/articleshow/100412941.cms">₹2,000 note withdrawal – How to exchange them, is it a legal tender and other questions answered</a> <a href="https://www.businessinsider.in/business/auto/news/electric-scooters-and-bikes-may-get-costlier-as-government-looks-to-revamp-the-fame-ii-scheme/articleshow/100321089.cms">Electric two wheelers may get costlier as government looks to revamp the FAME-II scheme</a>

Ambati Rayudu announces retirement from IPL

Defending champions <keyword id="13886" type="General" weightage="80" keywordseo="chennai-super-kings" source="Orion">Chennai Super Kings</keyword> (<keyword id="122828" type="General" weightage="80" keywordseo="csk" source="Orion">CSK</keyword>) on Thursday have announced that iconic wicketkeeper-batter MS <keyword id="6397" type="General" weightage="80" keywordseo="dhoni" source="Orion">Dhoni</keyword> has quit as the captain of the side ahead of the start of IPL 2022. In place of Dhoni, left-arm spin all-rounder <keyword id="6359948" type="General" weightage="20" keywordseo="ravindra-jadeja" source="Orion">Ravindra Jadeja</keyword> will be the new captain of <keyword id="12864" type="General" weightage="100" keywordseo="chennai" source="Orion">Chennai</keyword>. "MS Dhoni has decided to hand over the leadership of <keyword id="5687429" type="General" weightage="80" keywordseo="chennai-super" source="Orion">Chennai Super</keyword> Kings and picked Ravindra Jadeja to lead the team. Jadeja, who has been an integral part of Chennai Super Kings since 2012, will only be the third player to lead CSK. Dhoni will continue to represent Chennai Super Kings this season and beyond," said a statement from the franchise. Dhoni, who had been the captain of CSK since the inception of the league in 2008, had already retired from international cricket in August 2020. Under his captaincy, Chennai won the IPL trophy in 2010, 2011, 2018 and 2021 apart from winning two now-defunct Champions League T20 titles in 2010 and 2014. CSK will open their IPL 2022 campaign against two-time IPL champions Kolkata Knight Riders in a re-match of the 2021 IPL final at the Wankhede Stadium on Saturday. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/ipl-2022-check-out-venue-number-of-matches-and-all-information-related-to-15th-ipl/slidelist/90411640.cms">IPL 2022: All you need to know about the upcoming season</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/top-10-billionaires-cities-in-india-mumbai-has-double-the-number-of-billionaires-than-delhi/slidelist/90417005.cms">Mumbai has double the number of billionaires than Delhi</a>

IPL 2022: MS Dhoni quits as captain of Chennai Super Kings, Ravindra Jadeja to take over

New Delhi, The Indian Premier League (<keyword id="6354312" type="General" weightage="20" keywordseo="ipl" source="Orion">IPL</keyword>) has become a decacorn as the overall combined brand value has crossed the 10 billion dollars mark. As of now, IPL's brand value stands at 10.7 billion dollars, as compared to 8.4 billion dollars in 2022, thus registering an increase by 28%. A report by brand valuation consultancy Brand Finance said the total brand value of the IPL has surged by 433 per cent since its launch in 2008. It added that the IPL's significant growth is attributed to factors including a media rights deal amounting to 6.2 billion dollars (INR 48,390 crore), an increase in the central pool of IPL revenues, the addition of two franchise teams, and the return to full stadium attendance in 2023 after the Covid-19 pandemic. It further said five-time champions Mumbai Indians have emerged as the most valuable IPL brand at 87 million dollars, followed by fellow five-time winners Chennai Super Kings (CSK), which is now the second most valuable brand with a value of 81 million dollars. Other franchises in the top five list include two-time winners <keyword id="262945" type="General" weightage="50" keywordseo="kolkata-knight" source="Orion">Kolkata Knight</keyword> Riders (KKR) and <keyword id="6354506" type="General" weightage="50" keywordseo="royal-challengers-bangalore" source="Orion">Royal Challengers Bangalore</keyword> (RCB) at 78.6 million dollars and 69.8 million dollars, respectively. IPL 2022 winners Gujarat Titans (GT) showed a huge increase in its brand value ranking with a 38 percent growth and securing the fifth position, which is a jump from the eighth-place last year. <keyword id="13023526" type="General" weightage="50" keywordseo="lucknow-super-giants" source="Orion">Lucknow Super Giants</keyword> (LSG) are at the eighth position with a brand value of 47 million dollars and is now the fastest-growing IPL brand, up by 48 percent. The report added that despite starting with a relatively lower base, LSG has made substantial strides in the valuation landscape. IPL franchises are also continuing to expand their global presence, as the franchise leagues ecosystem is estimated to have a brand value of 1 billion dollars, extending their visibility in the year. Teams like Mumbai, Delhi, Chennai, Lucknow, Sunrisers Hyderabad and Rajasthan Royals are into various franchise T20 leagues. "IPL 2023 is paving the way for a global T20 business ecosystem as more and more franchise owners will be taking their brand of cricket to newer potential markets in the Middle East, USA, Asia-Pacific. Franchise owners are now seeing a year-long commitment from players for various leagues played globally," said Ajimon Francis, Managing Director, Brand Finance India.

Not a six, IPL hits a ten as it turns into a decacorn

<ul><li>Rajkumar Hirani’s 3 Idiots is the movie which most people want to be made into a franchise.</li><li><keyword id="1671" type="General" weightage="50" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> dominated the list with four of his movies making it to the top 10.</li><li>The audience also picked movies like <keyword id="20062" type="General" weightage="80" keywordseo="hera-pheri" source="Orion">Hera Pheri</keyword> where the sequel was not successful at the box office. </li></ul>Shah Rukh Khan’s blockbusters this year — Jawan and <keyword id="12756474" type="General" weightage="80" keywordseo="pathaan" source="Orion">Pathaan</keyword> — have left the audiences longing for more. They, along with his earlier super hits <keyword id="21125" type="General" weightage="20" keywordseo="chak-de" source="Orion">Chak De</keyword> and <keyword id="227940" type="General" weightage="20" keywordseo="chennai-express" source="Orion">Chennai Express</keyword>, feature in the list of movies that have the most franchise potential, says a report by Ormax. The top most popular pick of the audience, however, is Rajkumar Hirani’s 3 Idiots ( 85% of the audience voted for it). The movie released in 2009 was a superhit starring Aamir Khan, Madhavan and Sharman Joshi and loosely based on Chetan Bhagat’s Five Point Someone. The survey conducted amongst 3,000 Hindi-film goers analyzed films released between January 1990 to September 2023. The report which picked the top 100 movies, is based on audience equity. Ormax believes that franchises have a long way to go in the Hindi film industry. “Franchise films have been a dominant force driving the growth and stability for Hollywood over the past two decades. The contribution of franchise films to the Hindi theatrical domestic box office has grown from a mere 17% in 2019 to 45% in 2023,” said Sanket Kulkarni, head of business development (theatrical), Ormax Media. Hollywood has made popular movie franchises be it Justice League, Marvel, Star Wars and more. It also has long-running franchises like Fast and the Furious as well as Scream. The Indian film industry has recently kickstarted the trend with the highly successful Bahubali series as well as KGF. Top Bollywood movie franchises (current &amp; potential) <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Movie </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Audience rating (%) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 Idiots </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">85% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chennai Express </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">71% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hera Pheri </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">70% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jawan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">69% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Drishyam </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">69% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Uri: The Surgical Strike </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">65% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Gadar </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">64% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chak De! India </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">64% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Dhoom </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">64% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pathaan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">63% </td></tr></tbody></table>Source: Ormax Old franchises that have juice left This includes movies that have made franchises also. The audience also picked popular franchises of Gadar, which recently had a second superhit sequel this year. Then there was also Dhoom where three movies have been made starring John Abraham, Hrithik Roshan and Aamir Khan as protagonists. They also picked Sunil Shetty, Akshay Kumar and Paresh Rawal starrer Hera Pheri, even as its sequel bombed at the box office. Surprisingly, none of Rohit Shetty’s action films with a cop universe like Singham and Simmba feature in the list. But Ajay Devgn’s Drishyam, which is an adaptation of a Malayalam movie of the same name, made the cut. The other movie that made the cut is Vicky Kaushal’s Uri: The Surgical Strike. “As the theatrical landscape increasingly leans toward event-driven films, choosing the right film to expand or initiate the franchise can go a long way in creating a powerful theatrical product,” said Kulkarni. SEE ALSO <a href="https://www.businessinsider.in/entertainment/news/zoya-akhtars-the-archies-turns-out-to-be-a-damp-squib-and-nothing-like-the-breezy-comic-series/articleshow/105831059.cms">Zoya Akhtar’s ‘The Archies’ turns out to be a damp squib and nothing like the breezy comic series</a> <a href="https://www.businessinsider.in/entertainment/news/family-man-manoj-bajpayee-bats-for-movie-heroes-who-like-the-common-man/articleshow/105577006.cms">Family Man Manoj Bajpayee bats for movie heroes who look like ‘the common man’</a>

Audiences want more sequels: SRK’s Pathaan, Jawan and Chak De hold the most franchise potential

<ul><li>Earlier today, a few media houses filed a story stating that CSK has signed a 3-year sponsorship deal with <keyword id="272787" type="General" weightage="80" keywordseo="tvs-srichakra" source="Orion">TVS Srichakra</keyword>.</li><li>However, <keyword id="3134913" type="General" weightage="80" keywordseo="tvs-eurogrip" source="Orion">TVS Eurogrip</keyword> has released a statement denying speculation of signing the sponsorship deal.</li></ul>TVS Eurogrip has denied speculation of signing a 3-year sponsorship deal with <keyword id="13886" type="General" weightage="20" keywordseo="chennai-super-kings" source="Orion">Chennai Super Kings</keyword> (CSK). Media reports stated that TVS Srichakra has signed a 3-year deal valued at approximately Rs 23 crore a year. However, TVS rejected the reports suggesting that it plans to become CSK's principal sponsor in 2022, dismissing the widespread speculation around the details of its deal as 'untrue.' “Please note, there is recent speculation in the media about a CSK-TVS SRICHAKRA association in IPL 2022, we would like to inform that this is not true. We will keep media informed if there is any announcement in the future. Please avoid any kind of speculation at this point of time which will mislead the customers, shareholders, and stakeholders,” TVS Eurogrip said in a statement. CSK is the second-most valued IPL team franchise, according to Duff &amp; Phelps - a Kroll business. Its value in 2020 stood at Rs 611 crore.

TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings

Australian players stranded at the postponed Indian Premier League (<keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword>) will either stay back in India or move to a third country as <keyword id="44302" type="COMPANY" weightage="20" keywordseo="Cricket-Australia">Cricket Australia</keyword> (CA) and Australian <keyword id="341" type="PERSON" weightage="20" keywordseo="cricketers">Cricketers</keyword>' Association (ACA) on Tuesday made it clear that they would not seek exemptions to their national government's norms. The Australian government has suspended all flights from India till May 15, leaving around 9,000 Aussies, including cricketers and former cricketers in IPL, stranded in the country that is reeling under the pandemic with fresh Covid-19 cases between 3.5-4 lakh being reported daily. "CA and the ACA respect the decision of the Australian Government to pause travel from India until at least May 15 and will not seek exemptions," said their joint statement on Tuesday. While three of the <keyword id="88198" type="PERSON" weightage="20" keywordseo="Aussie-players">Aussie players</keyword> in IPL  Adam Zampa, Kane Richardson (Royal Challengers Bangalore) and Andrew Tye (Rajasthan Royals)  left for Australia before the government imposed flight ban, the remaining cricketers stayed back. Umpire Paul Reiffel decided to return but could not as his flight via Qatar too were cancelled. Commentator Michael Slater had to escape to Maldives and lashed out at the government that was not allowing entry to its citizens from India. The statement added that the two Aussie bodies back Indian cricket board's decision to postpone IPL with the CA being in direct contact with the Board of Control for Cricket in India (<keyword id="6354756" type="COMPANY" weightage="20" keywordseo="bcci">BCCI</keyword>) to ensure safe passage to players. "CA and the ACA understand the decision of the BCCI to indefinitely postpone the 2021 Indian Premier League for the safety and wellbeing of all participants," the statement said. "CA is in direct contact with the BCCI as they work through plans to ensure the safe accommodation and repatriation of Australian players, coaches, match officials and commentators back home to Australia." On Tuesday, Australian Prime Minister Scott Morrison backtracked on the possibility of jailing those arriving to Australian shores from India following heavy criticism back home. Earlier on Tuesday, BCCI had announced the postponement of IPL through a statement. The decision was made after more Covid-19 positive cases emerged in the IPL bio-bubble following those on Monday. "The Indian Premier League Governing Council and BCCI in an emergency meeting has unanimously decided to postpone IPL 2021 season, with immediate effect," said a BCCI statement. "The BCCI does not want to compromise on the safety of the players, support staff and the other participants involved in organising the IPL. This decision was taken keeping the safety, health and wellbeing of all the stakeholders in mind," it said. The BCCI confirmed that all players will return to their families after it emerged that SunRisers Hyderabad's(SRH) Wriddhiman Saha in Delhi and Delhi Capitals' (DC) Amit Mishra in Ahmedabad tested positive on Tuesday. On Monday, <keyword id="13886" type="COMPANY" weightage="20" keywordseo="Chennai-Super-Kings">Chennai Super Kings</keyword> (CSK) bowling coach Laxmipathy Balaji and Kolkata Knight Riders (KKR) bowlers Varun Chakravarthy and <keyword id="1465956" type="COMPANY" weightage="20" keywordseo="Sandeep-Warrier">Sandeep Warrier</keyword>, had tested positive along with the ground staff at the Arun Jaitley Stadium. That forced three teams - KKR, CSK and DC to go into isolation. However, more positive cases on Tuesday made it impossible for the league to continue. SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/the-designer-for-bentley-aston-martin-and-jaguar-will-now-work-on-ola-electric-new-models/articleshow/82383151.cms">The designer for Bentley, Aston Martin and Jaguar will now work on Ola Electric's new models</a> <a href="https://www.businessinsider.in/tech/apps/news/pubg-mobile-india-download-release-date-everything-we-know-so-far/articleshow/82383038.cms">PUBG Mobile India to relaunch as Battlegrounds Mobile India – here’s what we know so far</a> <a href="https://www.businessinsider.in/tech/apps/news/coders-are-coming-up-with-new-ways-to-check-for-covid-19-vaccination-slots-on-cowin/articleshow/82383284.cms">Indian coders are working around the CoWIN app to help people bag the elusive vaccine slots</a> <a href="https://www.businessinsider.in/tech/news/apple-analyst-predicts-an-8-inch-foldable-iphone-to-launch-in-2023/articleshow/82383566.cms">Apple analyst predicts an 8-inch foldable iPhone to launch in 2023</a>

Stranded Australian players may either stay back in India or fly to a third country, says Australian Cricketers' Association

<ul><li>ASICS and Ravindra will work together to inspire young athletes to achieve a lifestyle centered around ‘Sound Mind in a Sound Body.’</li><li>The brand aims to connect with technologically and momentum-driven consumers.</li></ul>ASICS welcomed <keyword id="6359948" type="PERSON" weightage="20" keywordseo="ravindra-jadeja">Ravindra Jadeja</keyword>, the leading all-rounder of the Indian cricket team and <keyword id="13886" type="COMPANY" weightage="20" keywordseo="Chennai-Super-Kings">Chennai Super Kings</keyword> into the ASICS family. The effervescent player who is revered by the younger generation of the country is known for his passion, pace, and performance, resonating well with the AISCS brand’s motive. The brand catapults its performance outlook by joining hands with the much-admired sportsman whose game and playing style aim is all about seamless time, pace, and rhythm. With ASICS’ brand philosophy of enabling A Sound Mind in a Sound Body, this partnership lends itself naturally to propagate a healthier lifestyle in order to connect with the technologically and momentum-driven consumers. Known for his swashbuckling batting, wicket taking abilities and agility on the field, Ravindra Jadeja has picked up over 425 wickets and scored over 4000 runs in the international cricket games. Jadeja is regarded as one of India’s top athlete as he played his debut game at the age of 16 in the world of cricket. He was first- lined in the Indian squad for the 2006 U/19 Cricket World Cup in Sri Lanka and was the vice-captain of the victorious Indian team at the 2008 U/19 Cricket World Cup. Also, he was awarded as the bowler of the tournament at the Champions Trophy in England and Wales in 2013, Ravindra Jadeja has exhibited his ability in the game at an express pace. Commenting on the association Rajat Khurana, Managing Director, ASICS India and South Asia said “We are elated to announce our association with the stellar Ravindra Jadeja from the Indian cricket fraternity with ASICS India. We deeply admire and respect the consistency and commitment with which he has played on the field, demonstrating the core spirit and essence of any tough sport – determination and versatility. Ravindra’s limitless energy &amp; inspiring potential weave seamlessly with our brand ethos to encourage people experience the transformative power of sport, not just on the body but on the mind. Through this wonderful partnership, we endeavor to both support and encourage people to experience the transformative power sports has to change one’s life in a positive and immensely meaningful way” Delighted about his association with ASICS, Ravindra Jadeja said “I am absolutely thrilled to be associated with the world’s leading performance brand. ASICS has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. I deeply cohere with their vision and philosophy and hope that together we are able to drive a more relevant and meaningful change in the minds and lives of young athletes. Our aim is to improve participation of Indian youth in sports and I am confident of catalyzing a positive change in this direction with ASICS. I am excited to begin this journey with the brand and working towards unlocking the unique power of sport to uplift our minds and bodies.”

ASICS onboards Ravindra Jadeja as its brand ambassador

<ul><li>Havas Sports &amp; Entertainment in partnership with <keyword id="15508" type="COMPANY" weightage="20" keywordseo="YouGov">YouGov</keyword> have launched HI-CRICKET, a proprietary study.</li><li>The survey is aimed at understanding the impact of the <keyword id="6354831" type="COMPANY" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (<keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword>) 2021 in influencing brand health metrics across categories.</li><li>The study, led by the Havas Insight team, has respondents from key cities in India to get a deeper understanding of how a larger than life platform such as IPL helps influence mind measures.</li><li>HI-CRICKET will also answer the role of premium media buys in impacting brand health, one of the most critical questions raised by advertisers today.</li></ul>IPL heavily influences consumer actions, including them searching for products that have been advertised during the tournament or downloading apps or buying products seen during the IPL. The findings were a part of HI-CRICKET, a proprietary study by Havas Sports &amp; Entertainment, a sports and sponsorship specialised vertical from the <keyword id="2778410" type="COMPANY" weightage="20" keywordseo="Havas-Media-Group">Havas Media Group</keyword> umbrella. The survey is being conducted in partnership with YouGov, an international research &amp; data analytics group. The survey is aimed at understanding the impact of the Indian Premier League (IPL) 2021 in influencing brand health metrics across categories. The study, led by the Havas Insight team, has respondents from key cities in India to get a deeper understanding of how a larger than life platform such as IPL helps influence mind measures. HI-CRICKET will also answer the role of premium media buys in impacting brand health, one of the most critical questions raised by advertisers today. Keeping in line with Havas Group’s Meaningful Brands philosophy, HI-CRICKET 2021 will help brands to further bolster their meaningful connect with consumers and will also identify the most meaningful campaigns during IPL this year. Havas’ Meaningful Brands framework constitutes of benefits brands offer across Functional (What does the product or service deliver?), Personal (How brands improve peoples’ lives?) and Collective parameters (What’s their role in society?). Past learnings have shown that these benefits collectively drive brand performance. The respondents, being interviewed over five phases from 1st April 2021 to 1st June 2021 during IPL 2021, will result in regular updates. Each phase will track the impact of the game on brand health and capture shifts along with attributes that drive meaningfulness as the league progresses. Some highlights from the pre-phase findings:  50% of the respondents watched all the matches last year and 70% said that they will definitely watch the game this year.  Viewers in the age-group of 31-44 years make for the most engaged group with the game, not only in terms of viewership but also in terms of social media chatter, participating in contests and creating their own fantasy leagues based on IPL players.  Viewers are multi-tasking while watching the game – from ordering food online, to playing their own fantasy leagues and engaging with match experts.  Mix of both online &amp; offline viewership for males, especially amongst 18-44-year olds. Older (44+ yrs) &amp; female audiences are skewed to watching the game on TV.  As for the favourite team, two-thirds of IPL viewers consider champions Mumbai Indians to be the best performing team. About a fifth consider <keyword id="13886" type="COMPANY" weightage="20" keywordseo="Chennai-Super-Kings">Chennai Super Kings</keyword> the best performing team.  Match innings and Powerplay are the key segments watched by almost two-thirds of viewers.  IPL influences consumer actions in a big way - from searching for a product/service after seeing an ad to downloading an app or buying a product. Commenting on the study, Mohit Joshi, CEO, Havas Media Group India, said: “HI-CRICKET 2021 is a culmination of Havas’ Meaningful Brands philosophy and data from YouGov’s Cube. While there is a lot of discussion on IPL performance and viewership, this unique study helps to not only understand consumers’ level of engagement with the game but also allows advertisers to track the impact of IPL 2021 on brand health metrics like Awareness, Consideration, Familiarity and Recommendation. The research uses customised quantitative structured questionnaire and encompasses Tier 1 &amp; 2 cities. Designed to constantly monitor brand trends on key brand health indicators, along with Meaningful attributes, this study will help advertisers understand the overall impact of their association with IPL. HI-CRICKET is the first initiative by Havas Insights and Havas Sports and Entertainment; we also intend to take the partnership into other sporting domains such as the Olympics, Hockey, Football and Kabaddi.” Deepa Bhatia, General Manager, India, YouGov, said, “According to YouGov India profiles’ data, IPL is one of the biggest sports assets along with ICC Cricket T20 World Cup. Sports assets have impacted the recall of brands globally. YouGov panel constitutes data of 2 lakh active panel respondents who have participated in various surveys. During the IPL season, YouGov will consistently reach out to people who watch IPL to set up the study. Using Havas’ Meaningful attributes, the customised HI-CRICKET study will help us understand what drives meaningfulness for brands and to what extent are campaigns able to drive perceptions for brands based on functional, personal and collective benefits.”

You Searched For "chennai super" and got 14 results

IPL 2024: CSK v LSG overall head-to-head; When and where to watch

IANS

IPL 2024: Will rain play spoilsport in much-awaited blockbuster CSK vs RCB clash?

ANI

Chennai Super Kings outclass Gujarat Titans to make it two in row

PTI

Gaikwad replaces Dhoni as CSK captain day before IPL opener

PTI

IPL 2024: MS Dhoni hands over CSK captaincy to Ruturaj Gaikwad

IANS

IPL 2024 final: Will rain play spoilsport in blockbuster title clash between KKR-SRH?

ANI

Ambati Rayudu announces retirement from IPL

PTI

IPL 2022: MS Dhoni quits as captain of Chennai Super Kings, Ravindra Jadeja to take over

IANS

Not a six, IPL hits a ten as it turns into a decacorn

IANS

Audiences want more sequels: SRK’s Pathaan, Jawan and Chak De hold the most franchise potential

Katya Naidu

TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings

BI India Partner

Stranded Australian players may either stay back in India or fly to a third country, says Australian Cricketers' Association

IANS

ASICS onboards Ravindra Jadeja as its brand ambassador

BI India Partner

IPL influences consumer actions in a big way: Havas' HI-CRICKET survey

BI India Partner

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