<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Matt Cardy / Stringer / Getty Images</span></p></div><p></p></div></div></p><ul class="summary-list"><li><strong><a href="https://www.businessinsider.com/category/uber">Uber</a> has announced a new partnership with <a href="https://www.businessinsider.com/category/cargo">Cargo</a> for an in-car shopping experience. </strong></li><li><strong>By downloading the app and scanning a QR code during your ride, you'll unlock deals on everything from AirPods to luxury suitcases and more. </strong></li><li><strong>It could help Uber latch on to millennials' deep love for online shopping, and keep people choosing Uber over competitors. </strong></li><li><strong><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</strong></li></ul><p>Uber on Wednesday announced a new feature that will let you buy anything from Apple AirPods to luxury suitcases all from the back seat of your ride.</p><p>The partnership with new options for spending money - while already spending money on a ride -<span>  </span>is made possible through a new partnership with Cargo, a startup that's<span>  </span>quietly raised about $35 million for backseat commerce.</p><p>Drivers will earn an extra $1 every time a passenger orders something from the Cargo App Store, Uber said, and passengers will get 10% back as credit for future rides.</p><p><em><strong>Read more: </strong><a href="https://www.businessinsider.com/uber-drivers-cargo-snacks-vending-2018-7">Uber has a plan to help drivers make an extra $100 a month by letting them sell you snacks and other necessities straight from their cars</a></em></p><p>To use the app, first you'll need to scan your drivers' QR code using the separate Cargo app. Even just by checking in, you'll be able to play a card game and win prizes.</p><p>"Depending on which card they pick, they can win a wide range of items like Uber Voucher credits, a $30-discount on SeatGeek tickets, or premium products like an Oculus Go Headset or Christian Louboutin Nail Colour," Neal Watterson, Uber's head of guest products and services, said in a blog post. "This is a marketplace for Cargo brand partners to reward riders with exclusive discounts, products, and content that creates surprise and delight."</p><p>On airport trips, you'll be able to spend $5 to $10 on a movie to watch on your phone, provided you download yet another app, called Movies Anywhere.</p><p>The Cargo partnership could also help Uber tap into the red-hot e-commerce segment. Online shopping continues to gain ground on traditional retailers, with more than one-third of millennials telling one recent survey that more purchases <a href="https://www.digitalcommerce360.com/2019/03/26/millennials-online-shopping/"><span>were made on their phone</span></a> as opposed to another device or in-store.</p><p>In-car purchases and advertising are also a popular side-hustle among many drivers for Uber, Lyft and more. The Cargo addition could help persuade both drivers and riders alike to stick with Uber instead of a competitor.</p><h2>Here's the full list of daily deal offerings: </h2><ul><li style="font-weight: 400;">Apple AirPods</li><li style="font-weight: 400;">Apple Watch Series 4</li><li style="font-weight: 400;">Away: The Carry-On, in Black</li><li style="font-weight: 400;">Bose QuietComfort 35 (Series II) Wireless Headphones - Black</li><li style="font-weight: 400;">Christian Louboutin Nail Colour</li><li style="font-weight: 400;">Dyson Supersonic Hair Dryer</li><li style="font-weight: 400;">Echo Dot (3rd Gen) - Charcoal</li><li style="font-weight: 400;">Fujifilm Instax Square SQ6</li><li style="font-weight: 400;">Glossier The Makeup Set</li><li style="font-weight: 400;">Mophie Charger</li><li style="font-weight: 400;">Nintendo Switch</li><li style="font-weight: 400;">Oculus Go 32GB</li><li style="font-weight: 400;">Quip Electric Toothbrush Set - Silver Metal</li><li style="font-weight: 400;">Ray-Ban Wayfarer Classic</li><li style="font-weight: 400;">Tabletop Foosball</li><li style="font-weight: 400;">Voluspa Crisp Champagne Candle</li><li style="font-weight: 400;">Wander Beauty Gold Eye Masks</li></ul><p class="tagline"><a href="https://www.businessinsider.com/intelligence/40-big-tech-predictions-for-2019?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_leadgen&amp;itm_content=uber&amp;itm_campaign=40-big-tech-predictions-for-2019"></a></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/amazon-alexa-dominating-smart-home-2018-10">All the ways Amazon is taking over your house</a></h3>        <div>                    </div>    </div>

Uber just launched an Amazon-like feature that could help it cash in on millennials' mobile-shopping addiction

<p class="financial-disclaimer"><i>When you buy through our links, we may earn money from our affiliate partners. <a href="https://www.insider-inc.com/commerce-on-insider-inc/">Learn more.</a></i></p><ul class="summary-list"><li><a href="https://shop-links.co/1711694968186338197" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">La Roche-Posay's Effaclar Duo Dual Action Acne Treatment</a> ($29.99) uses 5.5% Benzoyl Peroxide and LHA to clear and prevent blackheads, <keyword id="29502" type="ORGANIZATION" weightage="60" keywordseo="Acne">acne</keyword>, blemishes, and whiteheads.</li><li>After just a few weeks, I saw somewhere around a 50% reduction in blackheads.</li></ul>Table of Contents<p>I used to suffer from really bad acne, but I was able to get it under control with a regimen of hard-working, effective products. The one issue I continued to struggle with was blackheads. </p><p>That was, until about a year ago when I started using <a href="https://shop-links.co/1711694968186338197" target="_blank" rel="nofollow noopener sponsored">La Roche-Posay's Effaclar Duo Dual Action Acne Treatment ($29.99)</a>. This product visibly decreased my blackheads, and pretty quickly, too.</p><p>Below, I'll walk you through my experience using it, and explain why it works. I also included a few recommendations for other products that have helped me eliminate my blackheads.</p><h2><strong>My Experience Using La Roche-Posay's Effaclar Dual Action Acne Treatment</strong></h2><p>La Roche-Posay's Effaclar line was created to target and treat blemishes and breakouts. And while I can't speak for the rest of the line, I can speak to how well Effaclar Duo Action Acne Treatment took on my blackheads.   </p><p>This treatment targets acne, blemishes, blackheads, and whiteheads with 5.5% benzoyl peroxide and LHA (lipohydroxy acid). </p><p>I reached out to <a href="https://www.thedermgroup.com/our-team/provider/hilary-baldwin-m-d" target="_blank" rel="noopener">Dr. Hilary Baldwin</a> to break down these ingredients and explain their effectiveness. "The benzoyl peroxide kills bacteria, the LHA helps to unclog the follicles and as a result of both of these factors, inflammation is reduced," she said. I wasn't too familiar with LHA so I asked her to explain that particular ingredient a bit further. "LHA is an exfoliant that is six times more potent than salicylic acid. Using it results in cell-by-cell exfoliation rather than clumps so the skin does not get visibly flakey but rather feels smoother and less rough." Sign me up for more products containing LHA!  </p><h2><a href="https://shop-links.co/1711694968186338197" target="_blank" rel="nofollow noopener sponsored nofollow sponsored"><strong><div type="image" title="La Roche-Posay" height="455" width="910" msid="76880010" hostid="261"></div></strong></a></h2><p>I would describe my skin type as normal with a high tolerance for strong ingredients, so I was able to use this treatment twice a day without any negative side effects. After using it religiously for about three weeks, it became very noticeable that my skin had far fewer blackheads.</p><p>If I had to guess, I would say the blackheads on my nose (my biggest problem area) were reduced by about 50%. And, with the help of other blackhead clearing products, I no longer consider blackheads a skin concern.</p><h2><strong>Cons to consider</strong></h2><p>If you have sensitive skin, a product containing a high percentage of benzoyl peroxide (5.5%) may cause irritated, dry, or flaky skin. Using a product containing a smaller dose can be a safer way to incorporate the strong ingredient into your routine. </p><h2>Affordable alternatives under $20</h2><p>Depending on your skin type, you should take into account the potency of benzoyl peroxide when adding the ingredient to your routine. </p><p><a href="https://www.amazon.com/gp/product/B00L5O4Q32/ref=as_li_tl?ie=UTF8&amp;tag=biip_070720_la-roche-posay-acne-treatment-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B00L5O4Q32&amp;linkId=2ec6cb09c05f94693bfc996d5494b7fec05f94693bfc996d5494b7fe" target="_blank" rel="nofollow noopener sponsored"></a><a href="https://www.amazon.com/gp/product/B00L5O4IRG/ref=as_li_tl?ie=UTF8&amp;tag=biip_070720_la-roche-posay-acne-treatment-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B00L5O4IRG&amp;linkId=f59367096b43ecee363fff73d006b6396b43ecee363fff73d006b639" target="_blank" rel="nofollow noopener sponsored">Paula's Choice Extra Strength Daily Skin Clearing Treatment containing 5% benzoyl peroxide ($19)</a> is the most comparable product to Effaclar Dual Action Acne Treatment. <a href="https://www.amazon.com/gp/product/B00L5O4Q32/ref=as_li_tl?ie=UTF8&amp;tag=biip_070720_la-roche-posay-acne-treatment-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B00L5O4Q32&amp;linkId=2ec6cb09c05f94693bfc996d5494b7fec05f94693bfc996d5494b7fe" target="_blank" rel="nofollow noopener sponsored">Paula's Choice Regular Strength Daily Skin Clearing Treatment ($18)</a> contains 2.5% benzoyl peroxide, alongside soothing ingredients, making it a safer option for sensitive skin.</p><p>A more potent option is <a href="https://ulta.ztk5.net/c/196318/164999/3037?u=https%3A%2F%2Fwww.ulta.com%2Fclear-complexion-acne-serum-spot-treatment%3FproductId%3Dpimprod2004078%26AID%3D164999%26PID%3D29332%26CID%3Daf_164999_29332_%26clickId%3DyarXE7U3hxyOT4vwUx0Mo3cgUki3AnRhMRqozE0%26irgwc%3D1" target="_blank" rel="nofollow noopener sponsored">Urban SkinRX's Clear Complexion Acne Serum + Spot Treatment ($18.99)</a>. It's formulated with 7.5% benzoyl peroxide, so it acts as a pretty strong spot treatment, but if you use it as a serum, you should start by gradually adding it to your routine.</p><p>If you have sensitive skin, a cleanser containing benzoyl peroxide provides a gentle way to introduce the ingredient into your routine. I recommend <a href="https://ulta.ztk5.net/c/196318/164999/3037?u=https%3A%2F%2Fwww.ulta.com%2Facne-foaming-cream-cleanser%3FproductId%3Dpimprod2012167" target="_blank" rel="nofollow noopener sponsored">CeraVe Acne Foam Cream Cleanser ($14.99)</a> with 4% benzoyl peroxide or <a href="https://www.amazon.com/gp/product/B07799WY99/ref=as_li_tl?ie=UTF8&amp;tag=biip_070720_la-roche-posay-acne-treatment-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07799WY99&amp;linkId=4cf3535c08fdf3e2abf8587abd1b034108fdf3e2abf8587abd1b0341" target="_blank" rel="nofollow noopener sponsored">Differin Daily Deep Facial Cleanser ($10.44)</a> with 5% benzoyl peroxide.  </p><h2><strong>Other ways to fight blackheads at home</strong></h2><p>Prior to finding <a href="https://shop-links.co/1711694968186338197" target="_blank" rel="nofollow noopener sponsored">Dual Action Treatment</a>, using an extractor tool was one way I dealt with blackheads. Extracting blackheads at home is a very risky solution because it can cause skin damage, marks, and scars. I shouldn't have been doing it. While it may be a tempting option or even a method you currently or use, it's not something you should take into your own hands. It should only be done by a professional. </p><h3><strong>Use exfoliators:</strong></h3><p>Using a physically exfoliating facewash a few times a week will help to remove dead skin cells and unclog pores. </p><p>I've been using <a href="https://www.amazon.com/gp/product/B06WP623QK/ref=as_li_tl?ie=UTF8&amp;tag=biip_070720_la-roche-posay-acne-treatment-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B06WP623QK&amp;linkId=42987587c4a240f2dbfde0bc3b25133cc4a240f2dbfde0bc3b25133c" target="_blank" rel="nofollow noopener sponsored">Dermalogica's Daily Superfoliant ($59)</a> for over a year. Just a bit of water turns the charcoal-infused powder into a detoxifying, exfoliating cleanser. </p><p>A more affordable option, which I also use regularly and love, is <a href="https://www.amazon.com/gp/product/B00YF2JWIU/ref=as_li_tl?ie=UTF8&amp;tag=biip_070720_la-roche-posay-acne-treatment-review-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B00YF2JWIU&amp;linkId=454d29633ae8f4dcc352294da26ef7ee3ae8f4dcc352294da26ef7ee" target="_blank" rel="nofollow noopener sponsored">MyCHELLE's Refining Sugar Cleanser ($25)</a>. As you cleanse the sugar crystals dissolve, providing you with an exfoliating start and a smooth finish.</p><p>Exfoliating masks can shed the lining of pores and promote cell turnover while brightening skin. Drunk Elephant <a href="https://shop-links.co/1711685298319587671" target="_blank" rel="nofollow noopener sponsored">T.L.C. Sukari Babyfacial 5% AHA + 2% BHA Mask ($88)</a> is one of my favorites because it's strong and effective but has soothing ingredients including allantoin and aloe barbadensis leaf extract to reduce the likelihood of irritation. <a href="https://ulta.ztk5.net/c/196318/164999/3037?u=https%3A%2F%2Fwww.ulta.com%2Faha-30-bha-2-peeling-solution%3FproductId%3Dpimprod2007102%26AID%3D164999%26PID%3D29332%26CID%3Daf_164999_29332_%26clickId%3DyarXE7U3hxyOT4vwUx0Mo3cgUki3AO1JMRqozE0%26irgwc%3D1" target="_blank" rel="nofollow noopener sponsored">The Ordinary's AHA 30% + BHA 2% Peeling Solution ($7.20)</a> also contains a high percentage of acids but doesn't contain calming ingredients so make sure to do a spot test to be sure your skin can tolerate it.</p><h3><strong>Make sure you've fully removed all makeup and grime before you go to sleep:</strong></h3><p>Removing makeup, SPF, dirt, and excess oil at the end of the day is crucial to preventing blackheads and breakouts. <a href="https://facehalo.com/collections/shop/products/face-halo-pack-of-3" target="_blank" rel="noopener">Face Halo's ($22 for a set of three)</a> reusable makeup removing pads get the job done without the use of a cleanser. Just add water to the soft, fluffy pad and gently wipe skin. I was very skeptical this product would work sans cleanser but it really did the trick. Keep one in your purse, desk, or gym bag for easy, on-the-go makeup removal. </p><p><a href="https://wondergloss.com/products/makeup-assassin" target="_blank" rel="noopener">Wondergloss' Makeup Assasin and Oil Cleanser ($29)</a> is a hydrating balm that really wowed me with its ability to melt away makeup, including extremely stubborn waterproof eyeliner and mascara. </p><p><div type="image" title="La Roche Posay" height="900" width="1200" msid="76880013" hostid="261"></div></p><h2><strong>The bottom line</strong></h2><p><a href="https://www.anrdoezrs.net/links/6415797/type/dlg/https://www.dermstore.com/product_Effaclar+Duo+Acne+Treatment+with+Benzoyl+Peroxide_31879.htm" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">La Roche-Posay's Effaclar Duo Dual Action Acne Treatment</a> did a great job clearing my blackheads. It really impressed me with how well and how quickly it worked, but it was no surprise after learning how each ingredient addresses a different root cause of acne.</p><p>The formula is pretty strong, so if you have super sensitive skin, you may want to opt for one of the lower-percentage products I mentioned above.</p>

This drugstore acne treatment drastically reduced the number of blackheads on my nose

<p><em><a href="https://www.businessinsider.com/insiderpicks" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.businessinsider.com/insiderpicks&amp;source=gmail&amp;ust=1553175731293000&amp;usg=AFQjCNHpE4OtkOoOaYmA4468f9WdPDGoiA">Insider Picks</a><span> </span>writes about products and services to help you navigate when shopping online. <keyword id="79969" type="ORGANIZATION" weightage="60" keywordseo="insider">Insider</keyword> Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective.</em></p><p><a href="https://www.amazon.com/stores/node/18571062011?_encoding=UTF8&amp;field-lbr_brands_browse-bin=Belei&amp;ref_=bl_dp_s_web_18571062011&amp;_encoding=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;linkCode=ur2&amp;linkId=ed00ed62fcd402f589f005f88f9b4f9a&amp;camp=1789&amp;creative=9325" target="_blank" rel="noopener"><em><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Amazon</span></p></div><p></p></div></div></em></a></p><ul class="summary-list"><li>Amazon has launched its "first dedicated skin-care line" called <a href="https://www.amazon.com/stores/node/18571062011?_encoding=UTF8&amp;field-lbr_brands_browse-bin=Belei&amp;ref_=bl_dp_s_web_18571062011&amp;_encoding=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;linkCode=ur2&amp;linkId=ed00ed62fcd402f589f005f88f9b4f9a&amp;camp=1789&amp;creative=9325" target="_blank" rel="noopener">Belei</a>, which includes 12 products that are each $40 or less. The products are <a href="https://www.amazon.com/stores/node/18571062011?_encoding=UTF8&amp;field-lbr_brands_browse-bin=Belei&amp;ref_=bl_dp_s_web_18571062011&amp;_encoding=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;linkCode=ur2&amp;linkId=ed00ed62fcd402f589f005f88f9b4f9a&amp;camp=1789&amp;creative=9325" target="_blank" rel="noopener">available today, March 20, on Amazon</a>.</li><li><a href="https://www.amazon.com/stores/node/18571062011?_encoding=UTF8&amp;field-lbr_brands_browse-bin=Belei&amp;ref_=bl_dp_s_web_18571062011&amp;_encoding=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;linkCode=ur2&amp;linkId=ed00ed62fcd402f589f005f88f9b4f9a&amp;camp=1789&amp;creative=9325" target="_blank" rel="noopener">Belei</a> i<span>s free of parabens, phthalates, sulfates and fragrances, is animal cruelty-free, and features eco-friendly packaging.</span></li></ul><p>As if we needed another reason to love Amazon, the online shopping giant has <a href="https://www.amazon.com/stores/node/18571062011?_encoding=UTF8&amp;field-lbr_brands_browse-bin=Belei&amp;ref_=bl_dp_s_web_18571062011&amp;_encoding=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;linkCode=ur2&amp;linkId=ed00ed62fcd402f589f005f88f9b4f9a&amp;camp=1789&amp;creative=9325" target="_blank" rel="noopener">launched its first-ever skin-care line called Belei</a>. All 12 products in the line are each $40 or less, including <a href="https://www.amazon.com/gp/product/B07K5832N4/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07K5832N4&amp;linkId=391cb65be64141a6d959e798644bb5f7" target="_blank" rel="noopener">Micellar Facial Wipes</a> for $9 and a <a href="https://www.amazon.com/gp/product/B07K1TXQX7/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07K1TXQX7&amp;linkId=0d25059d800f2c3375225e2b5e373839" target="_blank" rel="nofollow noopener">Blemish Control Spot Treatment</a> for $22. Amazon is already one of our go-to sites for all things <a href="https://www.businessinsider.com/best-cheap-skin-care-on-amazon-2018-5" target="_blank" rel="noopener">skincare</a> and <a href="https://www.businessinsider.com/best-selling-beauty-skin-care-products-trending-on-amazon" target="_blank" rel="noopener">beauty</a> because of it's massive product selection and unbeatable shipping offers, so it's about time that they gave us a private line - which we can't wait to test. <br /><br />In <a href="https://press.aboutamazon.com/news-releases/news-release-details/amazon-kicks-spring-launch-belei-its-first-dedicated-skincare" target="_blank" rel="noopener">a press release Amazon published earlier today, March 20</a>, Kara Trousdale, head of beauty for private brands at Amazon said, "<span>Our goal is to help customers spend less time and money searching for the right skin-care solutions." </span></p><p><span><a href="https://www.amazon.com/stores/node/18571062011?_encoding=UTF8&amp;field-lbr_brands_browse-bin=Belei&amp;ref_=bl_dp_s_web_18571062011&amp;_encoding=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;linkCode=ur2&amp;linkId=ed00ed62fcd402f589f005f88f9b4f9a&amp;camp=1789&amp;creative=9325" target="_blank" rel="noopener">Belei</a> products feature ingredients like retinol, hyaluronic acid, and vitamin C to combat all of our beauty needs, like acne, dark spots, fine lines, dryness, and dullness. "We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality," Trousdale said.<br /><br />Every single <a href="https://www.amazon.com/stores/node/18571062011?_encoding=UTF8&amp;field-lbr_brands_browse-bin=Belei&amp;ref_=bl_dp_s_web_18571062011&amp;_encoding=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;linkCode=ur2&amp;linkId=ed00ed62fcd402f589f005f88f9b4f9a&amp;camp=1789&amp;creative=9325" target="_blank" rel="noopener">Belei</a> product is also free of parabens, phthalates, sulfates and fragrances. In addition, the line is also animal cruelty-free and eco-friendly. All of the product bottles are manufactured using post-consumer recycled resin with 100% recyclable carton packaging.   <br /><br />Since <a href="https://www.amazon.com/stores/node/18571062011?_encoding=UTF8&amp;field-lbr_brands_browse-bin=Belei&amp;ref_=bl_dp_s_web_18571062011&amp;_encoding=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;linkCode=ur2&amp;linkId=ed00ed62fcd402f589f005f88f9b4f9a&amp;camp=1789&amp;creative=9325" target="_blank" rel="noopener">Belei</a> is an Amazon brand, customers get to reap the benefits of Amazon's shipping deals. All of the products in the line are eligible for free shipping, including Amazon Prime unlimited free two-day shipping. </span></p><p><span>Stay tuned for the full Insider Picks review of Amazon's new skin-care line once we've had a chance to thoroughly test all of the products.</span></p><h3><span>Here is a full product list of the new Belei skin-care line by Amazon:</span></h3><ul><li><a href="https://www.amazon.com/gp/product/B07K5832N4/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07K5832N4&amp;linkId=391cb65be64141a6d959e798644bb5f7" target="_blank" rel="nofollow noopener">Micellar Facial Wipes</a>, $9</li><li><a href="https://www.amazon.com/gp/product/B07HXNGNP4/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07HXNGNP4&amp;linkId=e10e6534d54856ca64f0a76e54e261dc" target="_blank" rel="nofollow noopener">Charcoal Balancing Mask</a>, $18</li><li><a href="https://www.amazon.com/gp/product/B07JZMZ48D/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07JZMZ48D&amp;linkId=17ca8cb8cd82c3a8127347902d2d10a7" target="_blank" rel="nofollow noopener">Oil-Free Face Moisturizer SPF 50</a>, $22</li><li><a href="https://www.amazon.com/gp/product/B07K1TXQX7/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07K1TXQX7&amp;linkId=0d25059d800f2c3375225e2b5e373839" target="_blank" rel="nofollow noopener">Blemish Control Spot Treatment</a>, $22</li><li><a href="https://www.amazon.com/gp/product/B07K1QXRM4/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07K1QXRM4&amp;linkId=8853e7d1bf62037267662105eebd5985" target="_blank" rel="nofollow noopener">Dark Spot Solution Serum</a>, $22</li><li><a href="https://www.amazon.com/gp/product/B07HXNGNNY/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07HXNGNNY&amp;linkId=e3c0a52981fb3bf978fd927183707049" target="_blank" rel="nofollow noopener">Triple-Peptide Eye Cream</a>, $22</li><li><a href="https://www.amazon.com/gp/product/B07HXH38WG/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07HXH38WG&amp;linkId=3bbd60be4a1fa0197a50d9c4a0cf6672" target="_blank" rel="nofollow noopener">Vitamin C + HA Serum</a>, $35</li><li><a href="https://www.amazon.com/gp/product/B07HXPHFJN/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07HXPHFJN&amp;linkId=e2e0211b418cde8af2c00b655ce286de" target="_blank" rel="nofollow noopener">Vitamin C Moisturizer</a>, $35</li><li><a href="https://www.amazon.com/gp/product/B07HXGWRNH/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07HXGWRNH&amp;linkId=7ba3398f86163a80dbc4937d9069a8c2" target="_blank" rel="nofollow noopener">Retinol Refining Moisturizer</a>, $35</li><li><a href="https://www.amazon.com/gp/product/B07HXPY84D/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07HXPY84D&amp;linkId=f40a960e49e14fe05deb568094a29c2d" target="_blank" rel="nofollow noopener">Bio-Complex Moisturizer</a>, $35</li><li><a href="https://www.amazon.com/gp/product/B07HXNGWHR/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07HXNGWHR&amp;linkId=6745f6e213944a7ad27d6949284a9afc" target="_blank" rel="nofollow noopener">Hydrating Hyaluronic Acid Serum</a>, $40</li><li><a href="https://www.amazon.com/gp/product/B07HXPHFJJ/ref=as_li_tl?ie=UTF8&amp;tag=biip_032019_amazon-launch-belei-skincare-line-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B07HXPHFJJ&amp;linkId=09f3bbff51d52dc598c60b6a0dad650f" target="_blank" rel="nofollow noopener">Ferulic Acid + Vitamins C and E Serum</a>, $40</li></ul><h3>Read about more of our favorite Amazon skin-care finds:</h3><ul><li><a href="https://www.businessinsider.com/best-cheap-skin-care-on-amazon-2018-5" target="_blank" rel="noopener">19 best-selling skin-care products that Amazon customers swear by - all under $25</a></li><li><a href="https://www.businessinsider.com/skin-care-products-amazon-good-reviews" target="_blank" rel="noopener">23 skin-care products with near-perfect Amazon reviews</a></li><li><a href="https://www.businessinsider.com/aztec-bentonite-clay-mask-review" target="_blank" rel="noopener">This $11 clay mask that has over 11,000 5-star reviews on Amazon is the only thing that has helped clear up my skin</a></li><li><a href="https://www.businessinsider.com/differin-acne-gel-review-2019-1" target="_blank" rel="noopener">This acne gel that used to require a prescription is now on Amazon for $25 - and it completely cleared up my blemishes</a></li></ul><p class="tagline"><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a><br><br>Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>.<br><br>Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.</br></br></br></br></p>

Amazon has launched its first-ever skin-care line, called Belei - all 12 products are $40 or less

<p class="financial-disclaimer"><i>When you buy through our links, we may earn money from our affiliate partners. <a href="https://www.insider-inc.com/commerce-on-insider-inc/">Learn more.</a></i></p><ul class="summary-list"><li>Every year, <keyword id="14520" type="ENTERTAINMENT" weightage="60" keywordseo="Black-Friday">Black Friday</keyword> occurs the day after Thanksgiving. This year, several sales have already started weeks in advance of the shopping holiday.</li><li>Black Friday lands on November 27, but shoppers can already save big on TVs, headphones, stand mixers, vacuums, and more from <a href="https://www.businessinsider.com/amazon-holiday-dash-sale-2020" target="_blank" rel="noopener">Amazon</a>, <a href="https://www.businessinsider.com/best-buy-black-friday-deals" target="_blank" rel="noopener">Best Buy</a>, <a href="https://www.businessinsider.com/target-black-friday-deals" target="_blank" rel="noopener">Target</a>, and <a href="https://www.businessinsider.com/walmart-black-friday-deals" target="_blank" rel="noopener">Walmart</a>.</li><li>See more: <a href="https://www.businessinsider.com/stores-that-price-match" target="_blank" rel="noopener">7 stores that offer price matching — and everything you need to know about their Black Friday and Cyber Monday policies</a>.</li></ul><p>2020 cares little for precedent and that includes the <a href="https://www.businessinsider.com/black-friday-deals" target="_blank" rel="noopener">Black Friday and Cyber Monday schedule</a>. Historically, the enormous shopping event kicks off the day after Thanksgiving, but this year, sales have already begun and may last through the first week of December.</p><p>While we expect the best <keyword id="6391790" type="UNKNOWN" weightage="60" keywordseo="deals">deals</keyword> to be saved until the official day, on November 27, we've rounded up the best early sales from <a href="https://www.businessinsider.com/amazon-holiday-dash-sale-2020" target="_blank" rel="noopener">Amazon</a>, <a href="https://www.businessinsider.com/best-buy-black-friday-deals" target="_blank" rel="noopener">Best Buy</a>, <a href="https://www.businessinsider.com/target-black-friday-deals" target="_blank" rel="noopener">Target</a>, <a href="https://www.businessinsider.com/walmart-black-friday-deals" target="_blank" rel="noopener">Walmart</a>, and other major retailers. Below, you'll also find answers to some of the most frequently asked questions regarding this year's atypical holiday shopping season. We'll be updating this story to include new information as we inch closer and closer to the big day.</p>Table of Contents: Masthead Sticky<h2 id="early-black-friday-deals-at-amazon"><strong>Early Black Friday deals at <keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword></strong></h2><p>Amazon is one of the best stores to shop on <a href="https://www.businessinsider.com/black-friday-deals">Black Friday</a>, but you don't need to wait until then to start shopping. Amazon's pre-Black Friday sale is currently underway with fresh markdowns coming every day. Its <a href="https://www.businessinsider.com/amazon-holiday-dash-sale-2020" target="_blank" rel="noopener">Holiday Dash sales event</a> has come to an end, but the Black Friday deals are just beginning.</p>22" Baseline-Softside CX Carry-On Luggage (medium, Preferred: Amazon)HT-S350 Soundbar with Wireless Subwoofer (medium, Preferred: Amazon)Charge 4 (medium, Preferred: Amazon)BOV900BSS Smart Oven (medium, Preferred: Amazon)<h2 id="early-black-friday-deals-at-best-buy"><strong>Early Black Friday deals at <keyword id="161142" type="COMPANY" weightage="60" keywordseo="Best-Buy">Best Buy</keyword></strong></h2><p><a href="https://www.businessinsider.com/best-buy-early-black-friday-sale-ad-2020-10" target="_blank" rel="noopener">Best Buy is offering many Black Friday</a> discounts right now. During the storefront's pre-Black Friday sale, shoppers can expect new markdowns every week. Look for the "Today's Black Friday Ad Deals available now" section to see which discounted products you can order now and pick up. </p>SmartThermostat with Voice Control (medium, Preferred: Best Buy)White and Color Ambiance A19 Smart Bulbs (3-Pack) (medium, Preferred: Best Buy)Protect Home Security System (medium, Preferred: Best Buy)55-inch 4 Series 4K TV (medium, Preferred: Best Buy)<h2 id="early-black-friday-deals-at-home-depot">Early Black Friday deals at <keyword id="201254" type="COMPANY" weightage="60" keywordseo="Home-Depot">Home Depot</keyword></h2><p><a href="https://www.homedepot.com/" target="_blank" rel="nofollow noopener noskim">The Home Depot</a>'s Black Friday and <a href="https://www.businessinsider.com/cyber-monday-deals">Cyber Monday</a> sales will kick off early, starting on November 6, and will last through December 2. Shoppers can expect discounts on <a href="https://go.skimresources.com/?id=35871X943606&amp;xs=1&amp;url=https%3A%2F%2Fwww.homedepot.com%2Fb%2FAppliances%2FN-5yc1vZbv1w&amp;xcust=1605887842385aqr53asqd385aqr53asqd" target="_blank" rel="nofollow noopener noskim nofollow sponsored">appliances</a>, <a href="https://www.homedepot.com/b/Tools/N-5yc1vZc1xy" target="_blank" rel="nofollow noopener noskim">home improvement tools</a>, <a href="https://www.homedepot.com/b/Holiday-Decorations/N-5yc1vZbd6e" target="_blank" rel="nofollow noopener noskim">holiday decor</a>, and so much more. And, while only a select few of the deals are available now, shoppers can see all of Home Depot's upcoming deals through the store's app. </p>Slim Ball Animal Upright Vacuum (medium, Preferred: Home Depot)Navigator Lift-Away DLX (medium, Preferred: The Home Depot)Camelot Satin Nickel Connect Z-Wave (medium, Preferred: The Home Depot)Hello Doorbell with Nest Hub Charcoal (medium, Preferred: The Home Depot)<h2 id="early-black-friday-deals-at-target">Early Black Friday deals at <keyword id="6359938" type="UNKNOWN" weightage="60" keywordseo="target">Target</keyword></h2><p><a href="https://www.businessinsider.com/target-black-friday-deals" target="_blank" rel="noopener">Target's Black Friday sale</a> will last all month, with new bargains cycling through every week. It's the final round of pre-Black Friday sales before the major event, and shoppers can expect markdowns on nearly everything, including toys, kitchen products, electronics, and gaming. </p>Metal Electric Toothbrush (medium, Preferred: Target)43UN7000PUB Smart TV (medium, Preferred: Target)Roomba i3+ (3550) (medium, Preferred: Target)Fizzi Classic (medium, Preferred: Target)<h2 id="early-black-friday-deals-at-walmart"><strong>Early Black Friday deals at <keyword id="80487" type="COMPANY" weightage="60" keywordseo="walmart">Walmart</keyword></strong></h2><p><a href="https://www.businessinsider.com/walmart-black-friday-deals" target="_blank" rel="noopener">Walmart's 3 events of early Black Friday deals</a> have come and gone, but the early deals are still aplenty. Though the deepest discounts aren't slated to start until November 25, you can still find many excellent price drops from Walmart before then.</p>Series 6 (medium, Preferred: Walmart)1TB 860 EVO SATA III Internal SSD (medium, Preferred: Walmart)50-inch 4K UHD LED Smart TV with HDR (UN50NU6900) (medium, Preferred: Walmart)2020 iPad 10.2-inch (8th Gen) (medium, Preferred: Walmart)<h2 id="early-black-friday-deals-at-wayfair">Early Black Friday deals at Wayfair</h2><p>Wayfair's <a href="https://www.anrdoezrs.net/links/6415797/type/dlg/sid/1605887842385a6pptk3kb/https://www.wayfair.com/daily-sales/christmas-sale" target="_blank" rel="nofollow noopener sponsored nofollow sponsored nofollow sponsored">Big Holiday Sale</a> is already underway with the retailer offering up to 60% off select items. Shoppers can find tons of bargains on indoor and outdoor furniture, plus holiday decor like Christmas trees, wreaths, ornaments, holiday lighting, and more. </p>Down Alternative Pillow (Set of 4) (medium, Preferred: Wayfair)12-inch Pillow Top Hybrid Mattress (Queen) (medium, Preferred: Wayfair)Black Matte Cordless 7 Speed Hand Mixer (medium, Preferred: Wayfair)Artisan Stand Mixer Bundle (medium, Preferred: Wayfair)<h2 id="faqs">FAQs</h2><h3>When is Black Friday?</h3><p><a href="https://www.businessinsider.com/black-friday-deals" target="_blank" rel="noopener">Black Friday</a> is coming November 27 but several retailers are opting for a month-long version of the shopping event this year. </p><p>Shoppers can expect thousands of deals to crop up on the days leading up to and following the big sales event, on <a href="https://www.businessinsider.com/cyber-monday-deals" target="_blank" rel="noopener">Cyber Monday</a> and beyond. However, we still expect the majority of retailers to wait until the big day to drop the very best deals.</p><h3>Can I shop in-store on Black Friday?</h3><p>Generally speaking, yes. For most retailers, stores will be open during Black Friday but it will certainly look different from previous years. Stores will limit the number of shoppers allowed in the store at any given time, plus require face masks while indoors. </p><h3>Which is better Black Friday or Cyber Monday?</h3><p>This year, the lines dividing Black Friday and <a href="https://www.businessinsider.com/cyber-monday-deals" target="_blank" rel="noopener">Cyber Monday</a> are mostly blurred. In fact, most stores will incentivize online shopping more by offering deals earlier for online shoppers.</p><p>Of course, shopping during Black Friday month can be overwhelming. To help, we're curating the best deals we find all month long. </p><h3 id="what-should-you-buy-on-black-friday?-">What should you buy on Black Friday? </h3><p>Black Friday is an excellent opportunity to buy — and <a href="https://www.businessinsider.com/best-gift-ideas" target="_blank" rel="noopener">save on gifts</a>  — before the last-minute rush. </p><p>Shoppers can expect tons of great deals online way in advance and the days following the big event. Historically speaking, prices tend to drop to all-time lows, often beating out the markdowns seen over the course of the year. The sale covers every product category: tech, home and kitchen, fashion, and smart home. </p>

The best early Black Friday deals from Amazon, Best Buy, Home Depot, Target, Walmart, and more stores

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span><a href="http://pictures.reuters.com/archive/CHINA-POLLUTION--RC1CD1369030.html">Jason Lee/Reuters</a></span></p></div><p></p></div></div></p><p>While Americans embrace the crisp, cool air of the holiday season, on the other side of the globe, about a half billion people living in northern China face the "<span><a href="http://www.scmp.com/news/china/society/article/2056404/airpocalypse-dirties-credibility-chinese-government">airpocalypse</a>" - or smog season.</span></p><p>The thick, toxic air has caused flights to be canceled, classes to be suspended, and alerts to be issued by the government encouraging people to insulate themselves from air. Under a charcoal-tinted sky and toxic fumes, half a billion people can't live or step outside without wearing masks.</p><p>It's a living hell.</p><p>As someone who grew up in China for 18 years, the first time I saw blue sky and white clouds was four years ago when I first arrived in Boston for college. I'm not even from the North, where the worst of the smog all but blocks out the sun.</p><p>Even having grown up in China, I'm still shocked seeing these pictures - pictures of people trying to live their life under threat, pictures showing what a country has to sacrifice in order to be the world's second-largest economy.</p><p>By the way, if you feel the pictures below are not clear or bright enough, it's not because of the picture quality - it's the smog.</p>

Photos of China's 'Airpocalypse' - where industrial smog makes the country into living hell for half a billion people

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span><a href="http://photojournal.jpl.nasa.gov/catalog/PIA17306">Lawrence Sromovsky, University of Wisconsin-Madison/W.W. Keck Observatory</a></span></p><p class="caption">An infrared view of Uranus over two days in July 2004.</p></div><p></p></div></div></p><ul class="summary-list"><li>Researchers measuring heat in <a href="https://www.businessinsider.com/uranus-smells-like-farts-hydrogen-sulfide-gas-2018-4">Uranus's atmosphere</a> were "astonished" to find the warm glow of <a href="https://www.businessinsider.com/saturn-losing-rings-faster-than-thought-nasa-2018-12">rings</a> around the planet in thermal images.</li><li>They determined the rings' temperature for the first time: -320 degrees Fahrenheit.</li><li>Uranus's brightest ring is missing the tiny dust particles common to <a href="https://www.businessinsider.com/ap-scientists-saturn-spent-billions-of-years-without-its-rings-2019-1">other rings throughout the solar system</a>, and scientists don't know why.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul><p>Four decades years after their discovery, the 13 mysterious rings around Uranus surprised astronomers again this summer.</p><p>In June, new images captured their warm glow for the first time. Well, warm for Uranus.</p><p>At -320 degrees Fahrenheit, the rings are 10 degrees warmer than <a href="https://www.universetoday.com/19279/10-interesting-facts-about-uranus/">the planet's surface</a>, which is the coldest in our solar system. Scientists determined the rings' temperature thanks to these thermal images.</p><p>The findings were described in a <a href="https://iopscience.iop.org/article/10.3847/1538-3881/ab258c">study</a> published in the Astronomical Journal last month. To capture the images, researchers used the Atacama Large Millimeter Array and the Very Large Telescope in Chile to measure the temperature structure of Uranus's atmosphere. They were surprised to find that they'd picked up thermal readings of the planet's rings.</p><p>"It's cool that we can even do this with the instruments we have," Edward Molter, a graduate student at University of California Berkeley and the study's lead author, said in a <a href="https://news.berkeley.edu/2019/06/20/astronomers-see-warm-glow-of-uranuss-rings/">press release</a>. "I was just trying to image the planet as best I could and I saw the rings. It was amazing."</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span><a href="https://news.berkeley.edu/2019/06/20/astronomers-see-warm-glow-of-uranuss-rings/">UC Berkeley image by Edward Molter and Imke de Pater</a></span></p><p class="caption">This composite image shows heat from the rings of Uranus for the first time, enabling scientists to determine their temperature: a frigid 77 Kelvin (-320 Fahrenheit).</p></div><p></p></div></div></p><p>Molter and co-author Imke de Pater, a professor of astronomy, made the above composite image above, which shows the rings' thermal glow at radio wavelengths. The dark bands in the image capture molecules that absorb radio waves. In Uranus's case, that's probably <a href="https://www.businessinsider.com/uranus-smells-like-farts-hydrogen-sulfide-gas-2018-4">hydrogen sulfide</a>. The yellow spot is the planet's north pole, where those molecules are sparse.</p><p>"We were astonished to see the rings jump out clearly when we reduced the data for the first time," Leigh Fletcher, who led the telescope observations, said.</p><p>The study confirmed that Uranus's epsilon ring - the brightest, widest, and densest of the planet's rings - is unique among other rings in our solar system.</p><p>Saturn's ice rings, which bright and wide enough to see with a standard telescope, are made of particles of varying sizes, from dust with a width of one thousandth of a millimeter to house-sized chunks of ice. Jupiter's and Neptune's rings are mostly made up of those tiny dust particles.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span><a href="https://news.berkeley.edu/2019/06/20/astronomers-see-warm-glow-of-uranuss-rings/">Edward Molter, Imke de Pater, Michael Roman and Leigh Fletcher</a></span></p><p class="caption">These images from the ALMA and VLT telescopes captured the Uranus ring system at different wavelengths. The planet itself is masked since it is very bright compared to the rings.</p></div><p></p></div></div></p><p>Urnaus's epsilon ring, however, only contains rocks at least the size of golf balls. </p><p>"We already know that the epsilon ring is a bit weird, because we don't see the smaller stuff," Molter said. "Something has been sweeping the smaller stuff out, or it's all glomming together. We just don't know. This is a step toward understanding their composition and whether all of the rings came from the same source material, or are different for each ring."</p><p>Astronomers first identified Uranus's rings in 1977. It took so long to notice them because they're much thinner and darker than Saturn's rings. They only reflect tiny amounts of light in the visible range, with more reflection in the infrared and near-infrared ranges of light.</p><p>"They are really dark, like charcoal," Molter said. </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span><a href="https://images.nasa.gov/details-PIA18182.html">NASA/JPL-Caltech</a></span></p><p class="caption">Voyager 2 snapped the first up-close images of Uranus in 1986. At the time, astronomers thought the planet had only nine rings. The spacecraft showed them two more.</p></div><p></p></div></div></p><p>After Voyager 2 flew by Uranus and snapped the first up-close photos of the planet in 1986, scientists noticed the absence of tiny dust particles in its rings.</p><p>The reasons for this unique ring makeup are still unknown: Uranus' rings could have come from asteroids that fell into orbit around Uranus, the remnants of moons that crashed into each other or got torn apart by the planet's gravity, or leftover debris from the formation of the solar system.</p><p>NASA's James Webb Space Telescope, which is set to launch in 2021, will be able to observe the mysterious rings in greater detail.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/uranus-officially-weirdest-planet-magnetic-field-tilt-2017-6">Uranus is officially the weirdest planet in our solar system</a></h3>        <div>                    </div>    </div>

Uranus is hiding 13 invisible rings. These images captured their warm glow for the first time.

<ul><li>British cosmetics brand The <keyword id="13496722" type="General" weightage="80" keywordseo="body-shop" source="Orion">Body Shop</keyword> has had a presence in <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword> for over 16 years now and it looks at India as a critical market.</li><li>We talk to <keyword id="812268" type="General" weightage="50" keywordseo="vishal-chaturvedi" source="Orion">Vishal Chaturvedi</keyword>, Vice President, The <keyword id="6362988" type="General" weightage="100" keywordseo="body" source="Orion">Body</keyword> Shop India who walks us through the brand's journey in India so far, its strategies that have helped it grow here and its plans for the future.</li></ul><br />Over the last few years, and especially in the last 2 years of the pandemic, there has been a change in the beauty industry. Despite the setback due to the pandemic, the beauty industry is going back towards normalcy. Attractive social media marketing, beauty influencers and e-commerce platforms have brought brands closer to consumers.<br /><br />While 2 years back, most of us would not be comfortable buying cosmetics online, the pandemic changed that, and it will help the larger market in the long-run. Another change the pandemic brought about in the minds of consumers is a move towards using brands that use more natural ingredients in their products. Consumers are also choosing to opt for brands that have a larger brand purpose.<br /><br />British-born, ethical cosmetics company The Body Shop has been in India for the past 16 years. It was one of the early brands that attracted consumers due to its range of naturally-inspired cosmetics and toiletry products. For years, the brand has been pioneering the philosophy that business can be a force for good, and has been launching new standards of ethics in business.<br /><br />In the past few years, the brand has seen healthy growth in India. While its presence on ecommerce platforms like Nykaa and now on Myntra and Amazon helped it take its products closer to its consumers, it also adopted strategies like 60 minute door-to-door delivery and WhatsApp shopping to cater to mass customers.<br /><br />To understand the brand’s journey in India more closely, we spoke to Vishal Chaturvedi, Vice President, The Body Shop India. He told us how the brand has fared in India in the last 16 years, its strategies that have helped it grow here and its plans for the future.<br /><br />Excepts:<br /><br /><strong>Q) Walk us through The Body Shop's journey in India. It's been 16 years since the brand entered the Indian market. How have things been?</strong><br />Over the years, the beauty industry has changed a lot, especially in last two years. Beauty is now breaking standard norms and redefining it as an approach to self-expression. encouraging more about ‘How you feel’ in your skin and hence breaking standard beauty norms. There is a rapid rise of beauty technology, product innovations &amp; modes of selling. It’s also noteworthy that the millennials &amp; Gen-Z are driving the change.<br /><br />Digital transformation and emergence of technology has driven reach and penetration. Physical retail stores continue to be the heart of consumer experience, sensorial experience, education and trust operated by human connection. Our omni-channel strategy has helped address the new emerging scenarios to address customer queries and reach them at their convenient channel.<br /><br />Further, consumers are actively seeking product knowledge, source of ingredients, packaging details and identifying with the brand’s core purpose. Issues related to sustainability, inclusivity, adaptability, empathy and relevance are evaluated while making purchase decisions.<br /><br />At the Body Shop, we have targeted focus with a robust omni-channel strategy including an overall digital and offline presence. Bringing touch-and-feel of products to digital portals and experiential stores with technology will be the beacons for the future. Further, it’s our quest to advocate for Profit with Principles while being accessible and affordable. In these times of great social and environmental inequity, we believe that our purpose has ability to bring change.<br /><br /><strong>Q) What has The Body Shop's marketing strategy in India been? The beauty segment has become very cluttered in the last few years. How has the brand made a place for itself in the clutter?</strong><br />The Body Shop is a disruptive beauty brand with an edge in the Indian market. We have constantly researched &amp; provided for the changing market trends while keeping the customer at the forefront and helping the planet.<br /><br />Community Programs: Our commitment to be a purpose-driven business has kept grounded to our activist roots. There is credible work done around plastics, tackling waste, packaging &amp; sustainability. World’s first community fair trade program is the core of our DNA for over 40 years. Similarly, we have worked on social activism raising the voice of less privileged communities and dealt with environmental impacts of plastic waste effectively.<br /><br />Communication Channels: In current times, the lines are blurring between digital &amp; physical. Beauty shopping is not restricted to one and in fact, the integration of two is a must to cater audience needs. We have focused our energies on servicing our consumers swiftly as well as digitally enabling our site to deliver an experience at par to that of our stores. Other steps include free samples of consumers’ choice on every order; Live Chats with personal skincare experts and AI driven product recommendations.<br /><br />Collaborations: Evidently, influencer collaborations enhance the content engagement. It also gives a window to reach audiences in varied demographics&amp; geographies. Our Chief Brand Advocate, Sanya Malhotra is self-made, independent, outspoken personality with very strong cinematic choices truly inspiring the young women of the country. She also leads The Body Shop’s SWAD (Squad with a difference) with faces from different backgrounds who come together and fuel our fight for fairer, beautiful world.<br /><br />Third Party Channels: Our collaboration with Nykaa for the past 8 years has proved to work wonders. And now with Amazon and Myntra we’ve made our way to even the remotest corners of the country. After the pandemic, to cater to mass customers, we started door-to-door delivery in 60 minutes and launched WhatsApp shopping.<br /><br />All these initiatives are working in our favor to place ourselves in the cluttered market.<br /><br /><strong>Q) The pandemic has thrown a lot of challenges to retail brands across the globe. How did you navigate these challenging times?</strong><br />The pandemic has been a period of learning for the brand. It gave us the time and chance to carefully evaluate consumer behaviour and outlook in order to plan strategically for the future. We were able to understand our customer’s needs better. We have learned to be agile and nimble. Despite the economic magnitude of the lockdown, the beauty industry may have proven to be reasonably resilient with the new emerging normal.<br /><br />In the past two years of the new-normal, the consumers adapted to new channels and wellness routines. Personal hygiene and beauty trends had an uptick because people spent more time on themselves. The increased awareness around beauty and self-care presented the brand with a great niche and campaigns like 'Self Care Sunday' or 'Spa at Home' were very well received by the audience.<br /><br />We also revamped our digital presence by building a consumer-friendly digital store that is complete with cutting-edge technology and a user-first interface. In an attempt to reach customers, we expanded our social media presence with tools to assist hands-on product experience. Digital and social channels have been at the forefront of consumer engagement Anytime, Anywhere shopping service for customers, via Social commerce, WhatsApp Shopping, Assisted Sales, Home delivery, going beyond Express Delivery to 2 hours’ delivery, Expert Chats, Live video consultations and so on. Technology played a vital role in navigating through these times by helping our customers make the right decision in absence of product touch &amp; feel experience. As a result, we are now catering an addition of 5000+ pin codes, we’re now serving over 30,000 pin codes across the country.<br /><br /><strong>Q) How are you expanding your retail presence? What are your plans for this year?</strong><br />Post pandemic the dynamics have changed. Large parts of our customers have moved towards online shopping but retail stores are the heart and soul of our brand. With things now opening up again, we are geared up to provide an even better shopping experience to our customers. The need for human connection is now stronger than before and the consumers will look for sensorial experience, physical interaction, engagement, touch &amp; feel of the products and seek personalized consultation at the stores. With this vision, we are moving ahead to open 25 new stores in 2022 in various locations.<br /><br />Our future plans include bringing the activism in the very heart of the brand, that is retail stores. We are excited to launch the new Activist Workshop stores where customers c<a name="_GoBack"></a>an explore and discover how they ‘can fight for a fairer and more beautiful world’. On the product front, we aim to turn completely Vegan by 2023. Additionally, we are constantly focused on making our product packaging 100% recyclable thus reducing our environmental impact.<br /><br /><strong>Q) How are you going deeper into the country? What kind of sales are you witnessing from smaller cities? Are you also focusing more on increasing your offline presence in Tier II and Tier III cities?</strong><br />Rising awareness amongst consumers, increased incomes coupled with explosion in the presence of digital platforms the demand from Tier II &amp; III cities has increased manifolds. Customers believe in buying less but buying quality. The appetite to spend in these smaller cities is increasing and customers are becoming more conscious about what to use for their skin and body.<br /><br />Additionally, post pandemic, a great chunk of people have shifted back to their hometowns from metro areas. However, they are still looking for their favourites for personal use. Keeping up with the need of our customers we have a robust plan of opening 25 new stores in FY 2022. 70% of these stores will be opened in other Tier II cities like Indore, Bhopal, Patna and Shimla.<br /><br /><strong>Q)Over the past few years, there has been a movement towards cruelty-free products. How has this helped you build your brand narrative?</strong><br />Since its inception in 1976, The Body Shop is a cruelty free brand. We believe and fought the cause that animals should not be used for cosmetic testing. Therefore, all the ingredients are ethically sourced and have never been tested on any animal. The Body Shop passionately believes that no animal should be harmed in the name of cosmetics and that animal testing on products and ingredients is outdated, cruel and unnecessary. This is why The Body Shop and Cruelty Free International partnered to deliver the largest and most ambitious campaign ever to seek a global ban on the use of animals to test cosmetic products and ingredients. In June 2017, The Body shop India launched itsForever Against Animal Testingcampaign with Cruelty Free International and became the first international beauty brand to campaign against animal testing in cosmetics globally.<br /><br />Additionally, all our products are 100% Vegetarian and over 60% of our products are 100% Vegan. This includes best-selling ranges such as the Tea Tree skincare range, Himalayan Charcoal Purifying Glow Mask, Body Yogurts and now the iconic Body Butters launched in November 2021. All our new launches are 100% Vegan. Our new haircare range is certified by The VEGAN society and packaged with fully recycled plastics The Vegan Society takes an extremely thorough approach to certification and contact is made with every supplier and manufacturer of raw materials within the product catalogue. For The Body Shop, that’s over 3,700 raw materials. Once each raw material has been meticulously investigated, each product is reviewed in totality to make sure it is fully compliant. Only then does a product receive Vegan Trademark certification. We are working toward 100% of all Products becoming Vegan by 2023 keeping in line with our commitment to reduce impact on planet.<br /><br />The Body Shop is one the first cosmetics brands to prohibit testing on animals, and also the first company to introduce Fair Trade to the beauty industry. Our customers appreciate the environmental friendliness &amp; social stand of the company and identify with The Body Shop in consequence.<br /><br /><strong>Q) What gives you an edge over other brands in the segment?</strong><br />We are not just a brand but a legacy. Years before The Body Shop opened its 1st store in India, The Body Shop International has had a long commitment to India and its communities. <keyword id="2755263" type="General" weightage="50" keywordseo="anita-roddick" source="Orion">Anita Roddick</keyword> had a connection to and faith in India. We were way ahead of many of our competitors today, to enter and make a mark in the market. With our constant efforts, we are able to sustain that relationship with our customers. We believe in assisting them in the best possible ways by understanding their needs and providing them with products that are economical and can be used guilt-free.<br /><br /><strong>Q) You say the brand remains staunchly feminist, one that advocates for the right of women and girls everywhere. Can you give me a few examples of the things you have done in this regard in India?</strong><br />In sync with the vision of our founder, The Body Shop champions equality and serves as a voice for young girls and women across the globe. We’re committed to advocate for equal rights, self-love and body acceptance as few of many social causes we fight for. Through our activism, we campaign to make the world a fair and safe place for women and girls.<br /><br />●In March 2021, we started a mission to end period shame in collaboration with CRY. #DropthePword aimed at raising awareness about Periods, Period Shame, and the impact of Period Shame on India's girls &amp; women. Through this partnership, we aimed to normalize the conversation around periods and raise funds towards menstrual health and education efforts for communicating deeply affected by the pandemic. We aimed to provide menstrual health awareness, education, and free menstrual products to 10,000+ people across 4500 households.<br /><br />●In October 2020, The Body Shop India partnered with Plastics for Change (PFC) India Foundation to launch project N.A.R.I (Nutrition, Ability, Retraining, Inclusion).The objective of this project was to support female empowerment and sustainability with our focus on female waste pickers, who were the invisible frontline Covid19 warriors. We have raised funds to support these women by voluntary customer donations and an equal amount was donated by us.<br /><br />●With Stop Sex Trafficking of Women and Young Children, we engaged with our customers, friends, and family across the globe, we have raised awareness and funds. We were elated when India ratified the United Nations Convention against Transnational Organized Crime including Prevention and Punishment of Trafficking, particularly Women and Children.<br /><br /><strong>Q) Going ahead, what will your areas of focus be to capture a bigger market share in India? How important is the Indian market for the brand in the global scheme of things?</strong><br />India is a country of diverse people and that is its biggest strength. We have a great diversity of faces, skin tones, beauty regimes, rituals, preferences, and regional beauty traditions, which is a unique opportunity for us. They are also well aware about the ingredients, heavily relying on digital and social media platforms and growing consumption of do-it-yourself (DIY) content. Affordability is key for the customers while demanding high levels of product innovations.<br /><br />As a result, we are investing in video content and reinforce it with a good-quality website. Also, we plan to leverage technology to mimic offline experiences. We use more plant-based and recycled plastic which encourages people to reuse, recycle and repurpose. Our long-term goal is to create a circular packaging strategy, which involves recycling or repurposing all of our product packaging. The customers are being transparently educated about ingredients, packaging and sustainability efforts via Omni channel strategy.<br /><br />Our competitive pricing strategy for India is part of an ambitious plan to expand its reach to more people and smaller cities in quick time. This makes us more affordable and more accessible amongst the millennials across the Tier II and III cities.<br />

Here’s how The Body Shop navigated the pandemic and is growing its business in India

<ul class="summary-list"><li>I was born and raised in <a href="https://www.insider.com/best-restaurants-atlanta-per-chefs-2019-6">Atlanta</a>, and I'm sharing the best things to do, see, and eat <a href="https://www.insider.com/best-things-to-do-brighton-england-according-to-local-2021-6">in the city</a>.</li><li>Tourists should visit Martin Luther King Jr.'s birth home and the High Museum of Art.</li></ul><p><keyword id="11996145" type="UNKNOWN" weightage="60" keywordseo="atlanta" source="Orion">Atlanta</keyword> is known for its food, art, and <a href="https://www.insider.com/civil-rights-moments-historic-past-150-years-2019-1">civil-rights sites</a>.</p><p>As a local who's lived there my whole life, I know A-Town is full of places to take in the skyline, listen to live music, and enjoy Southern comfort food.</p><p><a href="https://www.insider.com/best-things-to-do-philadelphia-pennsylvania-according-to-local-2021-6">Here's a list</a> of must-visit hotels, sights, and eateries from across the <keyword id="11899688" type="UNKNOWN" weightage="60" keywordseo="city" source="Orion">city</keyword>:</p><h2>Things to know before you go</h2><div type="image" title="street mural in atlanta georgia" height="1983" width="2645" msid="85813602" hostid="261"></div><ul><li><strong>COVID-19 PROTOCOL:</strong> Atlanta, and <keyword id="11931393" type="UNKNOWN" weightage="60" keywordseo="georgia" source="Orion">Georgia</keyword> at large, are <a href="https://georgia.gov/covid-19-coronavirus-georgia/covid-19-travel-restrictions">open for travel</a>, but Mayor Keisha Lance Bottoms in July issued a <a href="https://www.atlantaga.gov/Home/Components/News/News/13797/672">citywide mask mandate</a> for indoor public places.</li><li><strong>WEATHER:</strong> It's called Hotlanta for a reason. In the summer, the temperatures can reach above 100 degrees Fahrenheit. But the weather is also unpredictable. The temperature can be 65 one week and then shoot up to 90 the next. In the winter, temperatures can drop into the low 30s.</li><li><strong>CURRENCY: </strong>The city uses US dollars, and many businesses accept credit cards.</li><li><strong>WALKABILITY:</strong> Atlanta is a walkable city if you're in the Midtown area. MARTA is the local transit system. I suggest using rideshares if you're outside Midtown and don't want to rent a car.</li></ul><h2>Where to stay</h2><h3><strong>The Hilton Inn is close to the airport</strong></h3><p>Located minutes from Hartsfield-Jackson Atlanta International Airport and about 20 minutes from downtown Atlanta, the <a href="https://affiliate.insider.com?u=https%3A%2F%2Fwww.hilton.com%2Fen%2Fhotels%2Fatlepgi-hilton-garden-inn-atlanta-airport-north%2F" rel="nofollow sponsored">Hilton Inn</a> provides comfortable rooms and great access to the city.</p><p><a href="https://www.insider.com/best-and-worst-things-to-buy-in-an-airport-flight-attendants">Airport</a> hotels can be a good choice in a city like Atlanta where things are spread out. MARTA is still accessible if you want to go downtown and to the surrounding areas.</p><p>Room rates start at $149 a night.</p><p><strong>Tip:</strong> The hotel is conveniently located by the airport and several local restaurants. It also offers an airport shuttle service.</p><h3><strong>The Omni Atlanta Hotel at CNN Center is in a prime downtown location</strong></h3><p>The <a href="https://www.omnihotels.com/hotels/atlanta-cnn-center">Omni Atlanta Hotel at CNN Center</a> is the perfect base for walking to local restaurants and lounges. It's also an easy pickup spot for rideshares to get to other parts of the city.</p><p><a href="https://affiliate.insider.com?u=https%3A%2F%2Fwww.hotels.com%2Fho113333%2Fomni-atlanta-hotel-at-cnn-center-atlanta-united-states-of-america%2F" rel="nofollow sponsored">Rates start</a> at just under $200 a night.</p><p><strong>Tip</strong>: MARTA is right down the street, and McCormick &amp; Schmick's across the way is perfect for cocktails.</p><div type="image" title="exterior shot of the omni hotel in atlanta georgia" height="1929" width="2573" msid="85813605" hostid="261"></div><h3><strong>The W Hotel is the perfect spot for massages, and it has a rooftop pool with a view</strong></h3><p><a href="https://affiliate.insider.com?u=https%3A%2F%2Fwww.marriott.com%2Fhotels%2Ftravel%2Fatlhw-w-atlanta-downtown%2F" rel="nofollow sponsored">The W Hotel</a> has a rooftop pool and a spa, both of which make for a relaxing weekend in A-Town.</p><p><a href="https://affiliate.insider.com?u=https%3A%2F%2Fwww.marriott.com%2Fhotels%2Ftravel%2Fatlhw-w-atlanta-downtown%2F" rel="nofollow sponsored">Rates start</a> at $244 a night.</p><p><strong>Tip:</strong> The hotel is blocks away from Centennial Olympic Park, Mercedes-Benz Stadium, and the Georgia Aquarium.</p><h2>Things to do and see</h2><h3>Several beautiful hiking destinations are located a short drive from the city</h3><p>At <a href="https://www.atlantatrails.com/hiking-trails/tallulah-gorge-hurricane-falls-trail/">Hurricane Falls,</a> the Tallulah River crashes 90 feet into a blue-green, cliff-lined pool.</p><p>The stunning waterfall is located an hour outside Atlanta at the Tallulah Gorge State Park.</p><p>Also a little over an hour from the city, Amicalola Falls is the most notable feature of the <a href="https://www.amicalolafallslodge.com/ga-state-park/">Amicalola Falls State Park</a>. The park has many <a href="https://www.insider.com/best-fall-hikes-in-the-us-2018-10">hiking and walking trails</a>.</p><p>Finally, located 20 miles southwest of the Atlanta airport, <a href="http://cochranmillpark.com/">Cochran Mill Park</a> is mostly flat land, which makes it great for beginners. The park features the ruins of three historical mills and a stunning waterfall.</p><p><strong>Tip:</strong> Don't forget your bathing suit. There are a few places you can swim during the warmer seasons.</p><div type="image" title="shot of a waterfall at cochran mill park in atlanta georgia" height="2274" width="3024" msid="85813609" hostid="261"></div><h3><strong>Walk around the Sweet Auburn Historic District</strong></h3><p>The historic Sweet Auburn neighborhood was home to <a href="https://www.insider.com/martin-luther-king-jr-facts-2019-1">Martin Luther King Jr.</a> and the American civil-rights movement.</p><p>The area boasts prominent local restaurants, including <a href="http://www.mangoscaribbeanrestaurant.com/">Mangos</a>. It also showcases many murals, such as the one of the civil-rights leader John Lewis.</p><p>I recommend starting at the Martin Luther King Jr. National Historical Park and then strolling down to the various sites and restaurants.</p><p><strong>Tip:</strong> Try the popular <a href="https://sluttyveganatl.com/">Slutty Vegan</a> restaurant or venture farther down Edgewood Avenue to <a href="http://cafecircarestaurant.com/">Café Circa</a>, <a href="https://www.bqelounge.com/">The BQE</a>, and <a href="https://www.ourbaratl.com/">Our Bar ATL</a>.</p><div type="image" title="exterior shot of mlk jr historic home in atlanta georgia" height="828" width="1104" msid="85813613" hostid="261"></div><h3><strong>Stroll through the streets of Atlanta to find famous murals and art installations</strong></h3><p>From Southwest Atlanta to Buckhead, you'll see street art depicting pop-culture legends and the city's landmarks.</p><p>For example, in the Little Five Points neighborhood, there's a mural of the local rap duo Outkast.</p><p><strong>Tip:</strong> You can book a mural walking tour via the <a href="https://www.getyourguide.com/the-atlanta-beltline-l106527/mural-tours-tc946/">Atlanta Beltline</a>. But if the heat is unbearable, book a sprinter ride with the <a href="https://blackgirlmagictours.com/">Black Girl Magic Mural Tour</a>.</p><div type="image" title="outcast mural in little five points atlanta georgia" height="2274" width="3024" msid="85813615" hostid="261"></div><h3><strong>View exhibits from well-known and up-and-coming artists at the High Museum of Art</strong></h3><p><a href="https://high.org/">The High Museum</a> is the perfect family outing, especially if you're trying to stick to a budget on your vacation. The museum offers free admission on the second Sunday of every month.</p><p>In addition to the art exhibits, it also has special family-friendly programs.</p><p><strong>Tip</strong>: It hosts various events for toddlers on Thursdays and Jazz on Fridays.</p><h3><strong>Tiny Doors ATL is a unique way to see the city</strong></h3><p>Searching for tiny doors at local restaurants and sports arenas throughout the city is a unique and fun adventure.</p><p><a href="https://tinydoorsatl.com/">Tiny Doors ATL</a> showcases 7-inch door sculptures created by the artist Karen Anderson Singer that are designed to reflect the spirit, architecture, and unique elements of the surrounding area.</p><p>You can see tiny doors in Old Fourth Ward Skatepark, Skyline Park at Ponce City Market, College Park, Drip-Thru Coffee, and Grant Park.</p><p><strong>Tip:</strong> Out of all the doors, the only one that actually opens is located in Grant Park.</p><div type="image" title="one of the famous tiny doors instillations in atlanta georgia" height="3024" width="4032" msid="85813617" hostid="261"></div><h3><strong>Make sure to check out the many museums downtown</strong></h3><p>If you're looking for popular attractions the entire family can enjoy, don't miss <a href="https://www.worldofcoca-cola.com/?mc_id=SE_NA_ACQ_BING_200069&amp;&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=Southeast_ENG_SEM_World%20of%20Coca-Cola_Brand%20_Brand%20Core_NA_Exact_NA_NA_%5BUSA_NMM_NMM%5D&amp;utm_term=world%20of%20coke&amp;utm_content=World%20of%20Coke%20General&amp;gclid=8935333c4f8610b70bcb522b4d2c2e1c&amp;gclsrc=3p.ds">World of Coca-Cola</a>, <a href="https://www.georgiaaquarium.org/reopening/?keyword=georgia%20aquarium&amp;msclkid=e5a99cad86a61e216176fd8a6f64593e&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=Visitors_Branding_Bing&amp;utm_term=georgia%20aquarium&amp;utm_content=Visitors_Georgia%20Aquarium_Exact">Georgia Aquarium</a>, and <a href="https://childrensmuseumatlanta.org/">Children's Museum of Atlanta</a>, which are all located just steps away from one another downtown.</p><p>Across the street, the Olympic Rings sculpture is on display at Centennial Olympic Park. And if you head a little farther north, you'll find the <a href="https://www.fernbankmuseum.org/">Fernbank Museum of Natural History</a>.</p><p><strong>Tip:</strong> For more grown-up fun, the Fernbank museum hosts Fernbank After Dark on the second Friday of each month. Adults 21 and over can enjoy food, drinks, and special programming.</p><div type="image" title="world of coca-cola museum in atlanta georgia" height="3024" width="4032" msid="85813619" hostid="261"></div><h3><strong>Sports fanatics can catch a game and root for one of Atlanta's numerous sports teams</strong></h3><p>If you love the Hawks, the Falcons, or the Braves, Atlanta is a great place to be.</p><p><a href="https://mercedesbenzstadium.com/">Mercedes-Benz Stadium</a>, the home of the Falcons; <a href="https://www.statefarmarena.com/">State Farm Arena</a>, the home of the Hawks; and <a href="https://www.mlb.com/braves/ballpark">Truist Park</a>, the home of the Braves, are all located in the metropolitan area.</p><p>Football fans will also probably want to stop in at the <a href="https://www.cfbhall.com/">College Football Hall of Fame</a> downtown.</p><p><strong>Tip:</strong> The <a href="https://www.insider.com/cheaper-stadium-food-concessions-2018-8">stadiums</a> and the hall of fame all offer tours.</p><div type="image" title="Mercedes-Benz Stadium in Atlanta" height="3510" width="4680" msid="85813621" hostid="261"></div><h3><strong>Movie fans can see where some of the biggest blockbusters were created</strong></h3><p>Atlanta is a major hub for film and TV creation. Fans of everything from shows such as "<a href="https://www.insider.com/fun-facts-stranger-things-2018-10">Stranger Things</a>" to blockbusters including "<a href="https://www.insider.com/avengers-endgame-cast-hero-transformation-2019-4">Avengers: Endgame</a>" will get a kick out of the available filming-location tours.</p><p>The tours usually last up to three hours, and prices range from $70 to $140.</p><p><strong>Tip:</strong> Wear comfortable shoes because you'll do plenty of walking.</p><h2>Where to eat and drink</h2><h3><strong>Toast on Lenox has great customer service and amazing food and cocktails</strong></h3><p><a href="https://www.toastonlenoxatl.com/">Toast on Lenox</a> is a Southern-style restaurant nestled in Buckhead, and it's perfect for a quick bite or a cute night out.</p><p>Whether you're dressed up or down, you'll fit in with the quaint and cute decor.</p><p><strong>Tip: </strong>Ask for Bri at the bar if you're looking for a great conversation with a local.</p><h3><strong>The Breakfast Boys is a trendy brunch spot with unique decor and great eats</strong></h3><p>One of Southwest Atlanta's newest restaurants has served the likes of the "Real Housewives of Atlanta" star Cynthia Bailey.</p><p><a href="https://www.eatatbreakfastboys.com/">The Breakfast Boys</a> is perfect for foodies, and it has great service.</p><p>The menu features jerk chicken and sweet-potato waffles and, of course, the traditional shrimp and grits.</p><p><strong>Tip: </strong>Parking isn't always easy to find, but your best bet is to look for a spot on the street.</p><div type="image" title="plate of food at the breakfast boys atlanta georgia" height="2274" width="3024" msid="85813623" hostid="261"></div><h3><strong>JoJo's Beloved Cocktail Lounge is a 1970s-themed bar</strong></h3><p><a href="https://www.jojosbeloved.com/">JoJo's Beloved</a> is the perfect spot if you want a unique 1970s spot that plays Donna Summer and Chaka Khan hits.</p><p>If you're in the mood for a good drink, then this is your best option.</p><p><strong>Tip:</strong> It's reservation only. You can try your luck at the bar, but it's first-come, first-served with a two-drink minimum.</p><h3><strong>The Beacon has a great mix of restaurants</strong></h3><p>Who doesn't love a good food hall full of restaurants and dessert spots?</p><p><a href="https://www.thebeaconatlanta.com/">The Beacon</a> is home to <a href="https://www.bakerdude.com/#/">Baker Dude</a>, <a href="https://www.pinproper.com/">Pin &amp; Proper</a>, and <a href="https://www.civilaxethrowing.com/atlanta/">Civil Axe Throwing</a> among other dining and entertainment spots.</p><p><strong>Tip</strong>: At Pin &amp; Proper you can bowl with footballs.</p><div type="image" title="cupcakes at the beacon in atlanta georgia" height="3024" width="4032" msid="85813625" hostid="261"></div><h3><strong>Mojave is a hidden gem in </strong><strong>Marietta</strong></h3><p><a href="https://www.mojaverestaurant.com/">Mojave</a> is a Latin-inspired restaurant in the Marietta neighborhood that's great for a date night.</p><p>From brunch to dinner, this restaurant is a huge hit with its variety of housemade family recipes.</p><p><strong>Tip: </strong>The ribs with asparagus is definitely an underrated dish.</p><h3><strong>Poor Calvin's brings a twist to Midtown with its fusion cuisine</strong></h3><p><a href="https://poorcalvins.com/">Poor Calvin's</a> in downtown Atlanta mixes Asian-inspired cuisine with Southern comfort food.</p><p>Originally from Vietnam, the chef Calvin Phan has made a name for himself with an impressive menu that includes spring rolls, lobster mac and cheese, and grilled lamb chops.</p><p><strong>Tip: </strong>The lobster wontons are to die for.</p><h3><strong>Atlanta Food Truck Park is perfect for vegetarians and vegans</strong></h3><p>Every weekend from Friday to Sunday <a href="http://atlantafoodtruckpark.com/">Atlanta Food Truck Park</a> hosts more than 15 vegetarian and <a href="https://www.insider.com/vegan-foods-that-keep-you-full-2019-2">vegan</a> food trucks like Nana's Kitchen, No Meat Eatz, and Joy's Green Kitchen.</p><p><strong>Tip:</strong> Adult beverages are available by BlitzedbyTY.</p><div type="image" title="shot of a sign that read &quot;food trucks here&quot; in front of a food truck in atlanta georgia" height="2592" width="3456" msid="85813627" hostid="261"></div><h3><strong>Hippin Hops Brewery is a chill spot for friends to gather</strong></h3><p><a href="https://www.hippinhopsbrewery.com/">Hippin Hops Brewery</a> is a trendy spot that's perfect for all beer lovers.</p><p><strong>Tip</strong>: There are a few other cool bars, lounges, and restaurants in the area as well.</p><h3><strong>Jeni's has the best dessert on the BeltLine</strong></h3><p>If you're looking to cool off after walking the <a href="https://beltline.org/">BeltLine</a> (a railroad corridor turned park) on a hot summer day, stop in for a scoop of ice cream at <a href="https://jenis.com/scoop-shops/jenis-krog-street-market/">Jeni's</a>.</p><p>There are a few other locations around the city, and there are even some scattered across the South and the Midwest.</p><p>It's not hard to figure out why the shop has such a cult following with so many flavors to choose from.</p><p><strong>Tip</strong>: You can also grab a pint of Jeni's <a href="https://www.insider.com/best-store-bought-ice-cream-2019-3">ice cream</a> at a local Publix supermarket.</p><h3><strong>Sublime Doughnuts is always a hit</strong></h3><p>With two locations in Atlanta and one in Thailand, <a href="http://www.sublimedoughnuts.com/">Sublime Doughnuts</a> is not to be missed.</p><p>The Nestle Crunch <a href="https://www.insider.com/chefs-favorite-doughnuts-2019-8">doughnut</a> is a little bite of heaven.</p><p><strong>Tip</strong>: The locations in Atlanta are open 24 hours a day, so you shouldn't have a problem fitting a doughnut run into your trip.</p><div type="image" title="box of sublime doughnuts atlanta georgia" height="2400" width="3199" msid="85813628" hostid="261"></div><h3><strong>Ponce City Market is full of fun food and drinks</strong></h3><p>If you're not quite sure what you're in the mood for, head over to <a href="https://www.poncecitymarket.com/">Ponce City Market</a> where there are dozens of food stalls and restaurants to choose from.</p><p>When you're done eating, you can also shop around for local finds.</p><p><strong>Tip: </strong>Ponce has a farmer's market on Wednesday nights.</p><h3><strong>Adventurous foodies should make a trip to Sweet Stack Creamery</strong></h3><p>Nestled in Atlanta's Sweet Auburn Historic District, <a href="https://www.sweet-stack.com/">Sweet Stack Creamery</a> boasts a menu of ice-cream sandwiches with very distinctive flavors.</p><p>The Black Panther ice cream with activated charcoal, coconut, and vanilla wafers won my heart.</p><p><strong>Tip: </strong>The line can be long, but it's worth the wait. There's free parking in the <a href="https://www.secureparkingusa.com/parking-location/dwell-garage/">Dwell parking garage</a> nearby.</p><h2>Final tips before your trip</h2><div type="image" title="centennial olympic park atlanta georgia" height="3024" width="4032" msid="85813630" hostid="261"></div><ul><li><strong>Food is a huge deal in Atlanta. </strong>Atlanta is known for its brunches, so don't forget to dress to impress. They can also last hours, so be prepared.</li><li><strong>MARTA is the best form of transportation if you want to cut down on your Uber bill.</strong> Another option is renting a car because MARTA doesn't reach everywhere in the city.</li><li><strong>Visit in the fall if you're looking for mild weather. </strong>The summer months can be a little brutal with temperatures reaching 100 degrees Fahrenheit. But <a href="https://www.insider.com/best-places-to-visit-in-fall-2018-9">fall weather</a> is in the perfect 60s-to-70s range.</li></ul>

A local's ultimate guide to visiting Atlanta

<p><em>The <a href="https://www.businessinsider.com/insiderpicks" target="_blank" rel="noopener">Insider Picks</a> team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.</em></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43270&amp;murl=https%3A%2F%2Fallswellhome.com%2Fproducts%2Fluxe-classic-firmer-hybrid-mattress" target="_blank" rel="noopener"></a><p class="source"><span>Allswell</span></p><p class="caption">Overall, the Allswell mattress is an excellent buy.</p></div><p></p></div></div></p><ul class="summary-list"><li><strong>As more and more Americans become fed up with the high-pressure, less-than-honest in-person mattress shopping experience, they are turning to online mattress brands.</strong></li><li><strong><a href="https://www.businessinsider.com/walmart-allswell-bedding-review-2018" target="_blank" rel="noopener">With the backing of Walmart</a>, Allswell launched in February as a design-centric home brand with a focus on the bedroom. It immediately entered the fairly saturated "bed-in-a-box" space.</strong></li><li><strong>I was impressed with how easy it was to set up the <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43270&amp;murl=https%3A%2F%2Fallswellhome.com%2Fproducts%2Fluxe-classic-firmer-hybrid-mattress" target="_blank" rel="noopener">Allswell mattress</a> and how firm the mattress is compared to other memory foam options.</strong></li><li><strong style="color: #222222;"><strong>The Allswell Luxe Classic Firmer Mattress is affordable for a luxury mattress (<a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43270&amp;murl=https%3A%2F%2Fallswellhome.com%2Fproducts%2Fluxe-classic-firmer-hybrid-mattress" target="_blank" rel="noopener">it's currently $585 for a queen size on the Allswell website</a>), and it is backed by a 10-year warranty and 100-night risk-free trial.</strong></strong></li></ul><p><span style="font-weight: 400;">"You spend a third of your life sleeping." We've all heard this worn-out cliché. And, as a writer, I'm not supposed to trot it out. But, judging by how many people deal with restless nights of unsatisfying sleep, few of us truly take this saying to heart. How much would you spend and how much research would you do to ensure that a third of your life was relaxing and productive? The chances are your answer is "quite a bit." This is why <a href="http://www.businessinsider.com/best-mattress" target="_blank" rel="noopener">choosing a quality mattress</a> is one of the most important decisions you can make.</span></p><p><span style="font-weight: 400;">When shopping for products I'm going to sleep on, I pay more attention to quality than price. That's because I will use these items frequently, and since they will likely last for a decade or longer, the cost is relatively insignificant. So, when a representative from Allswell contacted me a few months ago to see if I wanted to try out their <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43270&amp;murl=https%3A%2F%2Fallswellhome.com%2Fproducts%2Fluxe-classic-firmer-hybrid-mattress" target="_blank" rel="noopener">Luxe Classic Firmer Mattress</a> for free, I took the opportunity seriously. </span></p><p><span style="font-weight: 400;">Below, I will explore some of the features of the mattress, share my experiences sleeping on it, and let you know who it is best suited for.</span></p><h3><strong>Why consider Allswell?</strong></h3><p><span style="font-weight: 400;">Before they contacted me, I hadn't heard of Allswell. That's because this design-centric, online-only home brand first launched in February of 2018 with the backing of </span><a href="https://www.nytimes.com/2018/02/23/business/walmart-mattress.html"><span style="font-weight: 400;">the largest retailer in the United States</span></a><span style="font-weight: 400;">. </span></p><p><span style="font-weight: 400;">With the goal of cutting into the market share of the bed-in-a-box heavy-hitters, like <a href="https://www.businessinsider.com/leesa-foam-mattress-review" target="_blank" rel="noopener">Leesa</a> and <a href="https://www.businessinsider.com/is-casper-wave-worth-it-foam-mattress-review-2018-3" target="_blank" rel="noopener">Casper</a>, Allswell's first collection aims to create a seamless digital experience for consumers crafting their dream bed. They've enlisted the help of top names in interior design, including Jeremiah Brent and Genevieve Gorder. Currently, Allswell offers an array of bedding solutions, including blankets, throws, duvet covers, pillows, and sheets.</span></p><h2><strong>What's special about the Allswell Luxe Classic mattresses?</strong></h2><p><span style="font-weight: 400;">Allswell offers two types of mattresses: </span></p><p><span style="font-weight: 400;">The "</span><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43270&amp;murl=https%3A%2F%2Fallswellhome.com%2Fproducts%2Fluxe-classic-memory-foam-mattress" target="_blank" rel="noopener"><span style="font-weight: 400;">Allswell Luxe Classic</span></a><span style="font-weight: 400;">" is their signature mattress and is designed to meet the needs of most sleepers. There are layers of memory foam along with a plush topper. It's rated as a medium-to-soft firmness.</span></p><p><span style="font-weight: 400;">The "</span><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43270&amp;murl=https%3A%2F%2Fallswellhome.com%2Fproducts%2Fluxe-classic-firmer-hybrid-mattress" target="_blank" rel="noopener"><span style="font-weight: 400;">Allswell Luxe Classic Firmer</span></a><span style="font-weight: 400;">" is slightly firmer than the signature mattress. This is a hybrid mattress featuring memory foam and hundreds of individually wrapped coils that curb motion transfer and up the firmness. This is the mattress I tested.</span></p><p><span style="font-weight: 400;">Both mattresses come in Twin, Full, Queen, and King, which they call "Supreme Queen." I tested the Queen. All of the sizes are 12" thick. As a heavier person, I've found mattresses that are any less than 10" thick tend not to be supportive enough.</span></p><p><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43270&amp;murl=https%3A%2F%2Fallswellhome.com%2Fproducts%2Fluxe-classic-firmer-hybrid-mattress" target="_blank" rel="noopener"><span style="font-weight: 400;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Allswell</span></p><p class="caption">All of the mattress sizes are 12" thick.</p></div><p></p></div></div></span></a></p><p><span style="font-weight: 400;">One of the most important bed-in-a-box features is the trial period. Though there are brands that give you up to a year, Allswell is closer to the industry standard with its 100-night trial policy. The return process is also quite easy: You contact them, and they send one of their partners to come pick up the mattress. In other words, you don't have to worry about somehow stuffing the mattress back in the box and handing it over to the UPS person.</span></p><p><span style="font-weight: 400;">Both mattresses are backed by a 10-year warranty, which covers significant mattress deterioration, physical flaws, and defects.</span></p><p><span style="font-weight: 400;">Lastly, <a href="https://www.businessinsider.com/best-bed-frame" target="_blank" rel="noopener">having the right foundation for your mattress</a> is a major factor in your overall comfort. To ensure I was getting the most out of their mattress, I contacted a representative for Allswell to find out which platform would be ideal. She informed me it was all about personal preference and that both a box spring and slats would work well for their mattresses. I went with the </span><a href="https://amzn.to/2LcLH72" target="_blank" rel="noopener"><span style="font-weight: 400;">Zinus Modern Studio 14" Platform Metal Bed Frame</span></a><span style="font-weight: 400;"> and was happy with my decision.</span></p><h2><strong>My first experiences with the Allswell Luxe Classic Firmer Mattress</strong></h2><p><span style="font-weight: 400;">Allswell offers a "White Glove" delivery option. For $99 in select areas, you can have someone carry the mattress into your room, unbox it, put it on the frame, and clean up the packaging. If you agree to waive the 100-day trial, they will also remove your old mattress. Or, you can pay $149 for the mattress removal and retain your trial period.</span></p><p><span style="font-weight: 400;">Since I wanted to get the full buyer experience, I waived the opportunity for the white glove treatment. The mattress arrived in a battered box that was the size of a mini fridge and weighed about 90 pounds. I'm a strong guy, but I had someone help me carry it up the two flights of winding stairs to our bedroom. </span></p><p><span style="font-weight: 400;">When opening the box, the first thing you find is an Allswell pouch with documents thanking you for your purchase, a branded eye mask, and a letter opener. My wife has found the eye mask to be an invaluable tool for mornings when she wants to sleep in. The envelope slitter-style letter opener is a nice touch because it gives you a sharp edge to easily cut open the plastic surrounding the mattress without fear of slicing into the mattress, which is always a risk with scissors or knives.</span></p><p><span style="font-weight: 400;">Once the seal was broken, the mattress immediately started inflating. I opened the mattress on my own, but I would recommend that you get help if you are opening anything larger than a full-size mattress. There's no sense in risking unnecessary back pain, but for me, setup was painless.</span></p><h2><strong>How the Allswell Luxe Classic Firmer Mattress performed</strong></h2><p><span style="font-weight: 400;"><a href="https://www.businessinsider.com/best-mattress-for-side-sleepers" target="_blank" rel="noopener">I'm a side sleeper</a>, and I'm used to sleeping on a soft coil mattress with a memory foam topper. In theory, a mattress this firm would not provide much pressure relief. However, I did not find this to be the case. I'm pretty hard on my body: I bike, run, and play roller derby. I take a beating. Yet, the Luxe Classic Firmer gave my hips, knees, and shoulders cushy support. My wife, <a href="https://www.businessinsider.com/best-mattress-for-back-pain" target="_blank" rel="noopener">a back sleeper</a>, also enjoyed the comfort, though she would have preferred something softer.</span></p><p><span style="font-weight: 400;">I'm also an incredibly light sleeper. If a bed has poor motion transfer, I will wake up when my wife moves, my preschooler hops in bed, or a cat decides to sneak in. With the Allswell Luxe Classic Firmer Mattress, this wasn't an issue. I would often wake up in the morning to find that my wife had already started her day. I was completely undisturbed. </span></p><p><span style="font-weight: 400;"><strong>To further test the motion transfer abilities, I placed a full bowl of cereal on the mattress and punched all around it.</strong> This was basically my impromptu version of the classic </span><a href="https://youtu.be/dNyEcnwPJxk"><span style="font-weight: 400;">Bowling Ball Test</span></a><span style="font-weight: 400;">. I had to punch pretty hard within inches of the bowl to cause any spillage. This demonstrated that the individually-wrapped coils were able to provide unwavering support even when the nearby coils were disturbed. Again, this is important for an undisturbed night sleep.</span></p><p><span style="font-weight: 400;">My wife and I are both bigger than average. And, when you add in <a href="https://www.businessinsider.com/best-body-pillow" target="_blank" rel="noopener">a full-body pillow</a> and our kid occasionally sneaking in, the queen-sized mattress gets a bit crowded. Fortunately, thanks to the excellent edge support of the mattress, I never felt like I was about to fall off the bed.</span></p><p><span style="font-weight: 400;">I've only had the mattress for about a month and a half so it's hard to comment on durability. However, I haven't noticed any degradation of the mattress. There are no sunken spots where we usually sleep. And, visually, it looks the same as the day it arrived.</span></p><p><span style="font-weight: 400;">Before I get into the problem areas, I would be remiss if I didn't touch on one of the more important uses of a mattress. According to </span><a href="https://sleepopolis.com/best-mattress/best-mattress-for-sex/"><span style="font-weight: 400;">Sleepopolis</span></a><span style="font-weight: 400;">, the best mattresses for romantic intimacy allow for easy movement, bouncing, edge support, comfort, and they don't produce much noise. Thanks to the combination of firmness and memory foam cushioning, the Allswell mattress performed well in each of these areas.</span></p><p><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43270&amp;murl=https%3A%2F%2Fallswellhome.com%2Fproducts%2Fluxe-classic-firmer-hybrid-mattress" target="_blank" rel="noopener"><span style="font-weight: 400;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Allswell</span></p><p class="caption">Several of the expert sleep sites recommend the Allswell mattress.</p></div><p></p></div></div></span></a></p><h2><strong>Some concerns about the mattress</strong></h2><p><span style="font-weight: 400;">For the most part, I was impressed with the performance of this mattress, but it wasn't flawless. The biggest problem I had was the odor. With any memory foam product, you are going to have "off-gassing" when you first release it from the vacuum seal. Usually, the smell dissipates within a few days. However, I was still catching whiffs of it two weeks later.</span></p><p><span style="font-weight: 400;">I contacted a representative for Allswell about this, and she assured me that the odor wasn't harmful in any way. It comes from how the foam is made, how long it is left to cure, and how long it is in the package. They are attempting to mitigate the scent by adding active charcoal and green tea extract. But, if you want to get rid of the stench faster, she recommends leaving the mattress in a well-ventilated space for three days after unboxing it as well as using </span><a href="https://www.amazon.com/s/ref=sr_st_review-rank?fst=as%3Aoff&amp;rh=n%3A1055398%2Cn%3A!1063498%2Cn%3A3206324011%2Cn%3A267554011%2Cn%3A3737411%2Cp_72%3A1248915011&amp;qid=1534461006&amp;bbn=3737411&amp;sort=review-rank"><span style="font-weight: 400;">charcoal odor eliminators</span></a><span style="font-weight: 400;"> or Febreze. </span></p><p><span style="font-weight: 400;">As mentioned previously, I was used to a softer bed, and I needed a couple weeks to get used to the mattress. However, I did not have any problems sleeping. It was simply a comfort issue. If you have scoliosis, rheumatism, arthritis, or other lower back problems, you may want to steer clear of firm mattresses. The softer Luxe Classic may be the better option.</span></p><p><span style="font-weight: 400;">My third concern isn't really Allswell's fault. It's more of a cautionary tale. If you are a bigger person and share your bed with someone, I'd recommend going with the Supreme Queen mattress. The Queen got crowded at times, but it should be plenty big if you have it to yourself.</span></p><h2><strong>What others are saying about the mattress</strong></h2><p><span style="font-weight: 400;">Several of the expert sleep sites recommend the Allswell mattress. </span><a href="https://sleepopolis.com/mattress-reviews/walmart-allswell-mattress-review/"><span style="font-weight: 400;">Sleepopolis</span></a><span style="font-weight: 400;"> appreciated that this mattress provides a luxury experience at a value price. The reviewer found it was especially good for stomach sleepers since it left the spine aligned nicely. It also gave excellent support for heavier individuals in their tests. </span><a href="https://oursleepguide.com/mattress/allswell-hybrid-firmer-mattress-review/"><span style="font-weight: 400;">Our Sleep Guide</span></a><span style="font-weight: 400;"> recommends the Luxe Classic Firmer Mattress because it has minimal motion transfer, provides strong edge support, and is made of high-quality materials. Lastly, </span><a href="https://sleepsherpa.com/allswell-mattress-review/"><span style="font-weight: 400;">Sleep Sherpa</span></a><span style="font-weight: 400;"> was also impressed with how the mattress handled motion transfer.</span></p><p><span style="font-weight: 400;">On the Allswell website, the Luxe Classic Firmer Mattress has an average </span><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43270&amp;murl=https%3A%2F%2Fallswellhome.com%2Fpages%2Freviews%3Fm%3Dfirmer" target="_blank" rel="noopener"><span style="font-weight: 400;">customer rating of 4.7 stars</span></a><span style="font-weight: 400;">. The most helpful reviewer would recommend it because of the simple ordering and unpacking process. They also appreciated the firmness and the eye mask that came with the mattress. However, after two weeks, they were still bothered by the off-gassing. The most common pros were that the mattress provided good support and prevented motion transfer. The biggest negative is the odor that seems to linger.</span></p><h2><strong>Bottom line</strong></h2><p><span style="font-weight: 400;">Overall, the Allswell mattress is an excellent buy. Considering you spend approximately a third of your life on your bed, it's worth putting thought and spending a little extra on a mattress that is as comfortable for your specific sleeping habits as possible. The biggest downfall is the initial odor, which is non-toxic and does dissipate eventually.</span></p><p><span style="font-weight: 400;">Though the Allswell Luxe Classic Firmer Mattress is affordable for a luxury mattress, it's still fairly expensive. Fortunately, you get a 100-night trial period to find out if the mattress is right for you, and the 10-year warranty should also help you sleep comfortably.</span></p><h3><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=43270&amp;murl=https%3A%2F%2Fallswellhome.com%2Fproducts%2Fluxe-classic-firmer-hybrid-mattress" target="_blank" rel="noopener"><strong>Buy the Luxe Classic Firmer Mattress (Queen) from Allswell for $585</strong></a><strong>.</strong></h3><p class="tagline"><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a><br><br>Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>.<br><br>Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.</br></br></br></br></p>

Walmart has backed a new online mattress startup - I slept on one of the mattresses for 45 nights and my body is thanking me

<p><em>Hello, everyone! Welcome to the next edition of <keyword id="9095853" type="UNKNOWN" weightage="60" keywordseo="insider-today">Insider Today</keyword>. Please sign up</em><a href="https://slack-redir.net/link?url=https%3A%2F%2Fnewsletter.businessinsider.com%2Fclick%2F20261396.97970%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%2F5e9dd0da72332a624a653224B9f295512"><em> here</em></a><em>.  We're trying a new format today — one editorial followed by short stories. Thanks for reading. Please let us know what you think!<br /><br /></em></p><h2 id="blodget-&amp;-plotzlotz"><strong>BLODGET &amp; PLOTZ</strong></h2><p><strong>Stop fudging the <keyword id="8763838" type="UNKNOWN" weightage="60" keywordseo="covid-19">COVID-19</keyword> data! </strong></p><p><strong></strong></p><p>So they're fudging the data again. </p><p>According <a href="https://www.businessinsider.com/texas-virgina-vermont-accused-of-misleading-coronavirus-data-2020-5">to news reports</a>, at least three states — Texas, Virginia, and Vermont — are muddling their COVID-19 data by combining results of active illness tests and antibody tests. </p><p>This makes it look as if the states are testing more vigorously for active infections than they are, and confounds the data on whether cases are actually declining — which is one of the key determinants of whether the state has the outbreak controlled. </p><p>In short, the data manipulation is making us stupider. The leaders and citizens of Texas, Virginia, and Vermont know less about the pandemic they presumably want to control.</p><p>This is hardly the first example of government sources manipulating COVID-19 data, usually to help win an argument. Georgia's Department of Public Health published a chart that <a href="https://www.ajc.com/news/state--regional-govt--politics/just-cuckoo-state-latest-data-mishap-causes-critics-cry-foul/182PpUvUX9XEF8vO11NVGO/">literally flipped dates out of order</a> to show a steady decline in cases. <keyword id="6357385" type="LOCATION" weightage="60" keywordseo="florida">Florida</keyword>'s top data scientist said this week <a href="https://www.npr.org/sections/coronavirus-live-updates/2020/05/19/859119865/florida-ousts-top-covid-19-data-scientist">she was fired for refusing to embroider data</a>. Two weeks ago, <a href="https://www.washingtonpost.com/politics/arizona-halts-partnership-with-experts-predicting-coronavirus-cases-would-continue-to-mount/2020/05/06/d7a97c46-8fc2-11ea-a9c0-73b93422d691_story.html">Arizona's governor</a> tried to sideline analysts whose data predicted the state's outbreak peak was still to come. </p><p>And of course the White House has treated COVID-19 data erratically, recently releasing a model created by a top administration economist that <a href="https://www.vox.com/2020/5/8/21250641/kevin-hassett-cubic-model-smoothing">showed deaths dropping to zero by May 15</a>, which, as you may have noticed, they did not. </p><p>It's not new for politicians to seek to manipulate data to tell the story they want to tell. After all, there are lies, damned lies, and statistics. </p><p>Still, when it comes to this pandemic, the data games are frustrating and perverse. Manipulating the data doesn't change the actual facts. The sick people are still sick, the dead people are just as dead. It simply covers those facts with a veil of confusion. </p><p>The purpose of data is to provide guidance that helps our leaders make smart policy decisions. The data themselves are not the policy. The data exist to help us know whether reopening or locking down or whatever is working. </p><p>Data are a tool. Would you want to use a tape measure where the inches were an inch and a quarter long? That's what these officials are doing. Manipulating the data blinds and deceives the policymakers in addition to the public. Instead of using the data to guide them toward policy — the purpose of the data — they are deciding on policy without data, and fudging the data to support their decision. It's backwards. </p><p>The politicians should have the courage to let the data speak for itself, and then they'll know if they're doing the right thing. <em>— DP</em></p><p><strong><a href="https://www.businessinsider.com/new-zealand-four-day-work-week-experiment-pandemic-good-idea-2020-5">The pandemic has created the most interesting and fast economics experiments the world has ever seen. </a></strong><keyword id="22501" type="COUNTRY" weightage="60" keywordseo="New-Zealand">New Zealand</keyword>'s 4-day work week is a particularly inspired idea.Let's learn from them. Universal Basic Income? Permanent working from home? Job-sharing? Doughnut economics? Let's turn this crisis into an opportunity!</p><p><strong><a href="https://www.businessinsider.com/mike-pompeos-dinners-not-scandal-they-are-his-job-2020-5">People are ripping Pompeo for holding big dinners at taxpayer expense.</a> </strong>That's silly. It's his job.<br /><br /></p><h2><strong><keyword id="6355005" type="UNKNOWN" weightage="60" keywordseo="news">NEWS</keyword></strong></h2><p><strong><div type="image" title="georgia coronavirus lockdown 4" height="1500" width="3000" msid="75855792" hostid="261"></div></strong></p><p><a href="https://www.businessinsider.com/all-50-states-partially-reopen-after-coronavirus-lockdowns-2020-5"><strong>All 50 states are now at least partially reopened</strong></a><strong>. </strong>Connecticut was the last state to start to lift its lockdown. Hold your breath.</p><p><a href="https://www.insider.com/man-shoots-waffle-house-cook-over-wearing-face-mask-police-2020-5"><strong>Man shoots Waffle House cook after being told he has to wear a mask</strong></a></p><p><a href="https://www.insider.com/florida-man-thought-coronavirus-was-fake-now-has-covid-19-2020-5"><strong>Former coronavirus denier now wants everyone to know how serious it is (after wife gets put on a ventilator)</strong></a><br /><br /></p><h2><strong>BUSINESS</strong></h2><p><strong><div type="image" title="trader nyse pray" height="1000" width="2000" msid="75855794" hostid="261"></div></strong></p><p><strong><a href="https://markets.businessinsider.com/news/stocks/china-economy-coronavirus-industrial-activity-bounces-back-v-shaped-recovery-2020-5-1029220542">China has actually already had the "V-shaped recovery" that smart people think only suckers think will happen here</a></strong></p><p><a href="https://markets.businessinsider.com/news/stocks/stock-market-news-today-index-reaction-economy-reopening-outlook-earnings-2020-5-1029220099"><strong>Stocks soar again as all states reopen </strong></a><strong>and</strong><a href="https://markets.businessinsider.com/news/stocks/moderna-stock-price-spike-again-coronavirus-vaccine-morgan-stanley-says-2020-5-1029220490"><strong> analyst predicts vaccine candidate will work, be safe, and sell 1.5 billion doses. </strong></a></p><p><a href="https://www.businessinsider.com/trump-opposes-extending-boosted-unemployment-benefits-jobless-levels-soar-2020-5"><strong>No extension of unemployment benefits, Trump tells Senate Republicans</strong></a></p><p><a href="https://markets.businessinsider.com/news/stocks/stock-market-forecast-tom-lee-sees-records-despite-earnings-hit-2020-5-1029221019"><strong>Strategist predicts stocks will hit new highs by the end of the year</strong></a><br /><br /></p><h2><strong>LIFE</strong></h2><p><strong><div type="image" title="Chad Johnson Ochocinco" height="1499" width="2664" msid="75855796" hostid="261"></div></strong></p><p><a href="https://www.insider.com/chad-ochocinco-leaves-1000-tip-restaurant-pandemic-2020-5"><strong>Chad Ochocinco left a $1,000 tip at a restaurant with a note saying, "Sorry about the pandemic, hope this helps"</strong></a></p><p><a href="https://www.insider.com/what-its-like-living-in-earthship-off-grid-sustainable-home-2020-5"><strong>This is a great time to be living in an "earthship" — a sealed, self-sustaining biosphere that socially distances you from the entire planet.</strong></a><strong> </strong></p><p><a href="https://www.businessinsider.com/plastic-surgery-quarantine-boom-ultrawealthy-beauty-services-5"><strong>A plastic surgeon says ultrawealthy clients are begging to fly him in on private jets and pay quadruple his rates to get work done during quarantine</strong></a><strong>. </strong>They want to look good on Zoom. Ick.</p><h2><strong>REVIEWS</strong></h2><p><a href="https://www.businessinsider.com/best-bbq-gloves"><strong>The best grilling gloves are these Steven Raichlen extra long suede ones</strong></a>, Insider's James Brains says. You can get 'em at Home Depot for $20.</p><p><a href="https://www.businessinsider.com/best-charcoal"><strong>The best charcoal, meanwhile, is Royal Oak.</strong></a> Only drawback? It contains sawdust.  $11.89 at Walmart.</p><p><a href="https://www.businessinsider.com/wayfair-sale"><strong>Wayfair's having a huge Memorial Day sale with discounts up to 70%.</strong></a> The plicker of your dreams...</p><h2><strong>THE BIG 3*</strong></h2><p><strong><div type="image" title="Xi Jinping Angela Merkel 2" height="620" width="1240" msid="75855799" hostid="261"></div></strong></p><p><a href="https://www.insider.com/artist-makes-harry-potter-face-covering-2020-5"><strong>An artist made a "Harry Potter" face covering that reveals the Marauder's Map as you breathe</strong></a><strong>. </strong></p><p><a href="https://www.businessinsider.com/europe-abandoning-donald-trump-coronavirus-world-stage-turns-towards-china-2020-5"><strong>Europe is turning from the US towards China, abandoning Trump. </strong></a>European public opinion of the US has deteriorated since the start of the crisis. </p><p><a href="https://www.businessinsider.com/70-new-coronavirus-cases-reported-after-french-schools-begin-reopening-2020-5"><strong>France logs 70 new cases in schools after letting kids return to class </strong></a></p><p><strong>YOUR LETTERS</strong></p><p><a href="https://www.businessinsider.com/trump-taking-hydroxychloroquine-more-resonable-than-it-sounds-2020-5"><em>On the President's announcement that he's taking hydroxychloroquine, which we argued is actually not so crazy...</em></a></p><p>I'm sorry, I do not believe that the president taking HCQ is rational. I'm a clinical psychologist with extensive experience working with medically ill patients - both in acute care hospitals and elsewhere. I've been part of medical decision-making teams via bioethics committees and been part of transplant teams. </p><p>In my experience, taking a drug prophylactically that has no evidence base and that has significant side-effects (Q-T prolongation is probably the most serious) reflects more on the President's misunderstanding of the drug, the illness, and good prescribing practices. In addition, I wonder about the judgment of the physician who counseled Mr. Trump. I am sure there was a weighing of the benefits and costs, however, given the context, I cannot imagine there was not some not-so-subtle pressure to allow the president to take the medication.</p><p>This is poor social modeling. As you point out, Trump bears some responsibility for those who might suffer negative consequences of taking the medication. And as always, his lack of judgment in these matters stands out. </p><p>Sure, one may say that since there is no evidence for/against prophylactic use to prevent COVID-19 disease it's "rational" to go ahead and give it a try. As the President has said: "What have you got to lose." But as a model of rational medical decision-making, I disagree.</p><p><em>Robert Canning, PhD</em><br /><em>Davis, CA</em></p><p>I think all of you press guys are getting suckered by Trump again.  Do you really believe he is taking hydroxychloroquine?  I don't. He's a germaphobe and drugophobe.  He doesn't have the balls to take it. No one's in his camp is going to question him or they'd get fired.  If the press asks, he'll say, "Ask my doctor - he'll confirm"  Yeah, right. The doctor will say, "Medical confidentiality, I can't divulge anything."  He just wants to look macho and hates to have anything he said look wrong. He's not taking it.</p><p><em>John Haynes</em></p><p><em>Insider Today's goal is to provide you with insight and analysis about the big stories of the day — "Insider in your inbox."</em></p><p><em>Please feel free to reply to this email and tell us what you like or don't like, and we'll evolve and improve as we go. And if you're enjoying the newsletter, please forward to your friends.</em></p><p><em>Please also let us know your thoughts on the topics we discuss. Please include your name and city/state/country. If we think other readers will enjoy your note, we'll publish it! </em><a href="mailto:henry@insider.com"><em>henry@insider.com</em></a><em> and </em><a href="mailto:dplotz@businessinsider.com"><em>dplotz@businessinsider.com</em></a><em> </em></p><p><em>To view this newsletter on our site, <a href="https://www.businessinsider.com/states-should-stop-changing-coronavirus-data-2020-5">click here</a>.</em></p>Read the original article on <a href="https://www.businessinsider.com/states-should-stop-changing-coronavirus-data-2020-5">Business Insider</a>

Stop fudging the data!

<p><em><a href="https://www.businessinsider.com/insiderpicks" target="_blank" rel="noopener">Insider Picks</a><span> </span>writes about products and services to help you navigate when shopping online. Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective.</em></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2F" target="_blank" rel="noopener"></a><p class="source"><span>Beautycounter Facebook</span></p></div><p></p></div></div></p><ul class="summary-list"><li><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2F" target="_blank" rel="noopener">Beautycounter</a>, the skin care and makeup brand, has become synonymous with the clean beauty movement. </li><li>Since its launch in 2013, the company has stuck to "The Never List" - which consists of 1,500 questionable or harmful chemicals that are never used in their products.</li><li>The company is also a certified <a href="https://www.businessinsider.com/b-corp-charitable-business-2018-8" target="_blank" rel="noopener">B-Corp</a>, meaning it adheres to the highest <span>standards of social and environmental performance, public transparency, and legal accountability.</span></li><li><span>Some of its standout products (and personal favorites that I've reviewed) include the <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fcleansing-balm-new%3Futm_source%3Dgoogleshopping%26utm_medium%3Dcpc%26utm_term%3D1119%26gclid%3DEAIaIQobChMIm4-jg-y04gIVD0sNCh14gQiBEAYYASABEgIGffD_BwE&amp;u1=1559571902565alh2qekdp" target="_blank" rel="noopener">Cleansing Balm</a> ($69), <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fcountermatch-adaptive-moisture-lotion" target="_blank" rel="noopener">Adaptive Moisture Lotion</a> ($49), and <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fbrilliant-brow-gel" target="_blank" rel="noopener">Brilliant Brow Gel</a> ($24). </span></li></ul><p>A lot has changed in the US in the last 80 years. Personal computers transformed the workforce, globalization transformed the economy, and the internet transformed pretty much everything else.</p><p>But something that's remained constant are the laws regulating the cosmetics industry. Since 1938, the US hasn't passed a major federal law updating what can and can't be put in makeup.</p><p>For context, the EU <a href="http://www.ctpa.org.uk/content.aspx?pageid=430" target="_blank" rel="noopener">bans</a> over 1,300 chemicals known to cause cancer, genetic mutation, reproductive harm, or birth defects. The US <a href="https://www.fda.gov/cosmetics/cosmetics-laws-regulations/prohibited-restricted-ingredients-cosmetics" target="_blank" rel="noopener">bans</a> just 11, placing the burden of research and personal safety on the consumer.</p><p>This vacuum in the industry has given rise to the term "<a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fbeauty%2Fclean-beauty-products" target="_blank" rel="noopener">clean beauty</a>" and to companies like <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2F" target="_blank" rel="noopener">Beautycounter</a>, which has become nearly synonymous with movement for better, cleaner ingredients.</p><p>Since its founding in 2013, the skin care and makeup company <span>has had what it calls <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fthe-never-list" target="_blank" rel="noopener">The Never List</a> - a laundry list of 1,500 questionable or harmful chemicals that are never used in its products, including the ones banned or restricted by the EU.</span></p><p><span>The list includes buzzy words you know to screen for like parabens and phthalates, as well as those that fly under the radar, like formaldehyde - a preservative used in cosmetics, hair relaxing treatments, and embalming. It's a known carcinogen, and it may be listed under a handful of names on your product bottle (methylene glycol, diazolidinyl urea in face and hair care, and quaternium-15, which is typically found in face makeup, especially powders). </span></p><p><span>Beautycounter products also forgo fragrance, a common (and unnecessary) addition to all types of cosmetics that is only loosely defined as containing any combination of 3,000-plus stock chemical ingredients, which includes everything from hormone disruptors to allergens. Since fragrance formulas are protected under federal law's classification of trade secrets, what's really inside that ingredient in your lotion can remain undisclosed to you, without companies ever needing to tell you about them. In the industry, this is referred to as the "fragrance loophole." </span></p><p><span>While the company goes above and beyond when it comes to clean ingredients, it's also committed to upholding strong, ethical values in its business practices. Beautycounter is</span><span> a certified <a href="https://www.businessinsider.com/b-corp-charitable-business-2018-8" target="_blank" rel="noopener">B-Corp</a>, which means it has volunteered to be graded by the non-profit B Lab each year to ensure it's meeting the highest standards of social and environmental performance, public transparency, and legal accountability.</span></p><p><strong>So we've established that <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2F" target="_blank" rel="noopener">Beautycounter</a> as a company is one of the best. But are the products any good? And, beyond that, can they possibly stack up to the stuff that comes laden with chemicals?  </strong></p><p>In my experience, the answer has so far been yes - especially in its skin care. Clean beauty can often get a bad wrap, but at least for me, Beautycounter is just like any other makeup line: You'll fall in love with some of it, you'll pass on some others. </p><h2>Here's what I've tried, and how each product worked out:</h2><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fcleansing-balm-new%3Futm_source%3Dgoogleshopping%26utm_medium%3Dcpc%26utm_term%3D1119%26gclid%3DEAIaIQobChMIm4-jg-y04gIVD0sNCh14gQiBEAYYASABEgIGffD_BwE&amp;u1=1559571902565alh2qekdp" target="_blank" rel="noopener"></a><p class="source"><span>Beautycounter</span></p></div><p></p></div></div></p><h3><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fcleansing-balm-new%3Futm_source%3Dgoogleshopping%26utm_medium%3Dcpc%26utm_term%3D1119%26gclid%3DEAIaIQobChMIm4-jg-y04gIVD0sNCh14gQiBEAYYASABEgIGffD_BwE&amp;u1=1559571902565alh2qekdp" target="_blank" rel="noopener">Cleansing Balm, $69</a></h3><p>I've written an <a href="https://www.businessinsider.com/beautycounter-cleansing-balm-review" target="_blank" rel="noopener">ode to this melting balm</a>. Massage an almond-sized dollop into your skin in circular motions at night and watch stubborn waterproof mascara slide off your face like oil on top of water. I also wipe it off with a muslin cloth (<a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2F3-muslin-cloths-P381435%3Fkeyword%3Dmuslin" target="_blank" rel="noopener">similar to these</a>). It can be used as a cleanser, makeup remover, and an overnight mask. Just make sure to double cleanse if you're wearing foundation so you don't clog pores.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fcountermatch-adaptive-moisture-lotion" target="_blank" rel="noopener"></a><p class="source"><span>Beautycounter</span></p></div><p></p></div></div></p><h3><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fcountermatch-adaptive-moisture-lotion" target="_blank" rel="noopener">Countermatch Adaptive Moisture Lotion, $49</a></h3><p>Beautycounter's <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fcountermatch-adaptive-moisture-lotion" target="_blank" rel="noopener">Adaptive Moisture Lotion</a> caused a big buzz online. Thanks to Bio-Mimic Technology that uses plants to match the structure of skin, the lotion provides up to 24-hours of hydration and auto-adjusts throughout the day. In person, it's a long-lasting, non-greasy moisturizer that sinks in quickly and doesn't leave any residue - making it well-suited to wear under makeup. The price is high, but the bottle should last for a long time. </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fno-2-plumping-facial-oil" target="_blank" rel="noopener"></a><p class="source"><span>Beautycounter</span></p></div><p></p></div></div></p><h3><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fno-2-plumping-facial-oil" target="_blank" rel="noopener">No. 2 Plumping Facial Oil</a></h3><p>This oil was my first introduction to Beautycounter years ago, and it's still one of the best skin care products I've tried. It's deeply hydrating, silky smooth and luxurious to apply, and never blocked my pores - even when it seemed like everything I put on my skin caused a breakout. I put the recommended four to six drops onto my face alone or under a moisturizer, and my dry combination skin was softer, more luminous, and noticeably better hydrated without ever drifting into oily territory. The combination of omega-rich argan oil, grape seed oil, and jasmine also smells amazing. It's technically one of three facial oils, and the <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fno-1-brightening-facial-oil" target="_blank" rel="noopener">No. 1 Brightening Oil ($69)</a> won an Allure Best of Beauty award in 2018.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fno-3-balancing-facial-mask-new" target="_blank" rel="noopener"></a><p class="source"><span>Beautycounter</span></p></div><p></p></div></div></p><h3><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fno-3-balancing-facial-mask-new" target="_blank" rel="noopener">No. 3 Balancing Facial Mask, $49</a></h3><p>This was one of the best products I tried, though you can get <a href="https://www.businessinsider.com/aztec-bentonite-clay-mask-review" target="_blank" rel="noopener">great, powerful clay masks for cheaper</a>. I put it on for ten minutes a couple of times per week and watch the impurities in my pores float to the surface like they're being pulled by a magnet (in the form of activated charcoal). Gross, but satisfying. Salicylic acid aids in exfoliation. </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fdew-skin-tinted-moisturizer-spf-20" target="_blank" rel="noopener"></a><p class="source"><span>Beautycounter</span></p></div><p></p></div></div></p><h3 data-testid="product-detail-title"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fdew-skin-tinted-moisturizer-spf-20" target="_blank" rel="noopener">Dew Skin Tinted Moisturizer, $45</a></h3><p>I've been <a href="https://www.businessinsider.com/products-i-use-to-get-clear-skin" target="_blank" rel="noopener">foundation-free</a> for a few months now, but I'll occasionally put on tinted moisturizer if I'm feeling fancy. This one offers sheer coverage, five shade ranges, and SPF protection. It comes out of the container thicker than expected but feels lightweight and breathable once applied - and my skin feels soft and moisturized both during and post-wear. Though tinted moisturizer blends easier than other face makeups, five shade ranges aren't ideal - and it can be hard to color swatch using the photos online. It can also appear slightly shiny after application but I've never had an issue when I've dusted powder on top of my T-Zone. And while it's an ideal sheer coverage now, I wouldn't have ever been able to get by with this level of coverage before I cleared my skin up. If you've used <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Ftinted-moisturizer-broad-spectrum-oil-free-P140906%3Ficid2%3Dlauramercier_flawlessface_us_carousel_ufe%3Ap140906%3Aproduct" target="_blank" rel="noopener">Laura Mercier's Tinted Moisturizer ($46)</a> in the past, you'll get markedly less coverage from this one. </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fbrilliant-brow-gel" target="_blank" rel="noopener"></a><p class="source"><span>Beautycounter</span></p></div><p></p></div></div></p><h3 data-testid="product-detail-title"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fbrilliant-brow-gel" target="_blank" rel="noopener">Brilliant Brow Gel, $24</a></h3><p>I've been a loyal user of <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fbrow-wiz-P202633%3FskuId%3D1621929%26icid2%3Danastasia_bestsellers_us_productcarousel_ufe%3Ap202633%3Aproduct" target="_blank" rel="noopener">Anastasia Beverly Hills Brow Wiz ($21)</a> and <a href="http://glossier.sjv.io/c/196318/431612/7573?u=https%3A%2F%2Fwww.glossier.com%2Fproducts%2Fboy-brow&amp;subid2=1559577529902a4rrlfgee" target="_blank" rel="noopener">Glossier's Boy Brow ($16)</a> for years, and this is pretty much interchangeable with the latter, though the conditioning ingredients make it slightly more silky during application. The overall effect is that you've just been naturally gifted with full, well-mannered brows. The light formula clings to individual hairs unlike the more conspicuously painted-on (though precise) effect of a pencil, and the application is fast and foolproof. If I leave the house wearing minimal makeup, I'm wearing this. </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fvelvet-eyeshadow-palette-classic" target="_blank" rel="noopener"></a><p class="source"><span>Beautycounter</span></p></div><p></p></div></div></p><h3><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2Fproduct%2Fvelvet-eyeshadow-palette-classic" target="_blank" rel="noopener">Velvet Eyeshadow Palette - Classic, $50</a></h3><p>This palette delivers on rich color, easy blendability, and universally flattering shades that can be dressed up or down for pretty much any occasion. My eyelids can be oily, so I relied on a primer to prevent the shadow from creasing during sweaty, humid summer days, but the color pigmentation and smooth blending is something to write home about.</p><h2>The bottom line</h2><div><p><span>All in all, Beautycounter is a solid choice. It's the beauty line I own the most from, and the one I both gift most frequently and urge my mom and sister to buy. Ultimately, I'm willing to pay a little bit more if need be - and even have my tinted moisturizer look a little less preternaturally luminescent - if that means I don't have to pull on reading glasses and pull up Google every time I buy something new just in case it's laced with carcinogens. </span></p><p><span>If you're interested in clean beauty but not sure Beautycounter is the right fit for you or your budget, start by browsing the <a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=2417&amp;murl=https%3A%2F%2Fwww.sephora.com%2Fbeauty%2Fclean-beauty-products" target="_blank" rel="noopener">"Clean"</a> category at Sephora and check your go-to products on the EWG Healthy Living app to see if they're worth replacing.</span></p><h3><a href="https://click.linksynergy.com/deeplink?id=EHFxW6yx8Uo&amp;mid=38614&amp;murl=https%3A%2F%2Fwww.beautycounter.com%2F" target="_blank" rel="noopener">Browse Beautycounter here</a></h3></div><p class="tagline"><p><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a><br><br>Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>.<br><br>Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.</br></br></br></br></p></p>

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