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<ul><li>The film, that was released on Friday (March 6), has so far earned ₹53.8 crore. </li><li>The footfalls were down at least 20-30% in metros especially Mumbai, Delhi and <keyword id="6354321" type="LOCATION" weightage="20" keywordseo="Bengaluru">Bengaluru</keyword>. </li><li>Director Ahmed Khan is happy with whatever the film is earning however he believes the film would have raked in ₹30 crore on day one if the circumstances were normal. </li></ul>The rising cases of coronavirus cases are taking its toll on movies and the latest victim is <keyword id="133664" type="PERSON" weightage="20" keywordseo="Tiger-Shroff">Tiger Shroff</keyword>’s Baaghi 3. The film that was released on Friday (March 6), earned ₹53.8 crore so far. Though, it became the biggest opener of 2020, raking ₹17.50 crore on day one, film director Ahmed Khan has expected the film to earn ‘much more’. "Malls are not functioning, shops are not working, considering the situation, cinema is the last thing people want to go to. In such a scenario, the film has earned ₹17.5-₹18 crore and it is overwhelming. Even if we had made ₹7 to ₹8 crore then also it would have been good. It is the biggest opening of the year till now. We had expected much more but you can't fight almighty and nature," Khan told PTI. Khan is happy with whatever the film is earning however he believes the film would have raked in ₹30 crore on day one if the circumstances were normal. The footfalls are down by at least 20-30% in Mumbai, Delhi and Bengaluru. He fears that <keyword id="22746" type="PERSON" weightage="20" keywordseo="rohit-shetty">Rohit Shetty</keyword>’s Sooryavanshi that is to release soon, might affect their collections too. Baaghi 3 released in India on March 6, sees Tiger returning as Ronnie back in the third film of the successful franchise. In this installment, he goes to Syria and single handedly takes on ISIS to rescue his brother, played by Riteish Deshmukh. In spite of opening the year with a spectacular hit like <keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword>'s <keyword id="7162500" type="UNKNOWN" weightage="20" keywordseo="tanhaji">Tanhaji</keyword>, many films like Street Dancer 3D, <keyword id="7474947" type="PERSON" weightage="20" keywordseo="chappak">Chappak</keyword> had failed to bring audiences to theatres. Tanhaji which is still running weeks after its release in some Maharashtra centers, raked in ₹279.5 crore. However, the situation is set to get worse as many events including film festivals, music concerts and sporting events matches have been either cancelled or postponed due to COVID-19 outbreak. In fact, the release of <keyword id="17991" type="PERSON" weightage="20" keywordseo="James-Bond">James Bond</keyword> Film ‘No Time to Die’ was also shifted to November. Most of the bollywood films have tanked this year with Ajay Devgn's "Tanhaji: the Unsung Warrior" as the only hit. It has collected ₹279.5 crore at the domestic box office till date. (With agency inputs) See also: <a href="https://www.businessinsider.in/business/news/nearly-rs-5-lakh-cr-investor-wealth-wiped-off-in-early-trade-as-markets-plunge/articleshow/74547565.cms">Investors lose ₹5 lakh crore in early trade as markets crashed in India</a>

Tiger Shroff’s Baaghi 3 which earned ₹53 crore could have run better without coronavirus scare says director

<ul><li>Deepika Padukone became one of the select few - and probably the only A-list star - to have reacted to the JNU mob violence. </li><li>She met the JNUSU president and left without speaking a word. </li><li>A few marketing experts believe that she is playing the ‘promotion’ card. </li></ul>Deepika Padukone has often been criticised for her ‘safe’ fashion sense. What she may lack in sartorial experimentation, she might make up for with her actions. She became one of the select few - and probably the only A-list star - to have reacted to the Jawaharlal Nehru University (JNU) mob violence. She met the JNUSU president and left without saying a word. Nonetheless, it spoke volumes on how few entertainment industry leaders have <a href="https://www.ndtv.com/india-news/deepika-padukone-on-protests-across-india-proud-we-arent-scared-2160356">shared their views on controversial subjects during sensitive political crises. </a>Even the reigning trio - Shah Rukh Khan, Salman Khan and the usually outspoken Aamir Khan too stayed away from commenting on it. “It is a bold move as when stars step out and speak on political, religious and economic issues, they are targeted,” Harish Bijoor, a marketing consultant and branding expert told Business Insider. For the last few weeks, Padukone has been wearing the mask of an acid attack victim and walking around the streets of Mumbai in a unique promotional campaign. However, her solidarity to JNU has unmasked many top actors who had refused to take a stand on burning issues like the controversial Citizenship Amendment Act (CAA) — the bone of contention which led to the attack on the university. Ajay Devgn, a leading actor in the Bollywood industry himself, had candidly accepted his inability to speak on the issue. “If we (himself and co-actor Saif Ali Khan) say something, it will offend someone and my film <keyword id="7162500" type="UNKNOWN" weightage="20" keywordseo="tanhaji">Tanhaji</keyword> will be banned. Who will suffer? The producer, that’s me,” he told the Quint <a href="https://www.thequint.com/videos/ajay-devgn-on-citizenship-amendment-act-nrc-npr-protests">in an interview</a>. From protests to theatres However, Ajay’s problems might be different from that of Deepika. In his movie, he plays the army general of Hindu rulers — the Marathas — so it can be defined as a patriotic movie. But Deepika’s movie Chappak which is to be released on January 10 — based on the real-life story of an acid attack victim — is expected to draw young, urban audiences. And, most college-going students are busy protesting - and a few naysayers would indicate that she is trying her best to bring protesting audiences to theaters. Anti-CAA protests <a href="https://www.businessinsider.in/entertainment/news/dabangg-3-lost-15-of-its-weekend-business-due-to-caa-protests-but-thats-not-the-only-reason/articleshow/72933171.cms">already ate into the business of another possible top grosser,</a> Dabangg3. Her last release — Padmaavat — gained from <a href="https://www.exchange4media.com/marketing-news/do-controversies-around-movies-impact-revenues-100690.html">the excessive negative</a> publicity it received. It also helps that Deepika plays the role of a girl seeking social justice. However, few marketing experts believe that she is playing the ‘promotion’ card. Some others say that she could be playing safe. “Nobody who has a film coming out is talking because this move can go either way, and lead to boycotting. But then again, Deepika never spoke during the violence at Jamia Milia,” opined a top branding expert who refused to be identified. All publicity need not be good publicity Bijoor said Deepika’s persona does not make him believe that it’s a publicity stunt. “I do not think it’s a marketing gimmick. If it is, then it’s a bad one and won’t work because people will see through it,” he said. There is some backlash from Twitter already. <div type="twitter" handle="TajinderBagga" handlename="Tajinder Pal Singh Bagga" image="http://pbs.twimg.com/profile_images/1210169713617096704/IYLeHKV3_normal.jpg" favoritecount="11060" retweetcount="5845" status="PR agency saying @deepikapadukone was in JNU for FILM Promotion but in actual She was part of Protest where Tukde-T… https://t.co/Lnx1ClxLvq" createdat="1578431758000" id="1214656950173982720"></div>

 However, this is not the first time that Deepika has made bold moves uncharacteristic to Bollywood stars. She openly spoke about her struggles with clinical depression. In addition, she took a very powerful media house when it tweeted a picture of her cleavage in a bad light. <div type="twitter" handle="deepikapadukone" handlename="Deepika Padukone" image="http://pbs.twimg.com/profile_images/1207176068227948544/uhVZMLvd_normal.jpg" favoritecount="5852" retweetcount="6223" status="Supposedly India's 'LEADING' newspaper and this is 'NEWS'!!?? http://t.co/D3wiVVXuyM" createdat="1410683577000" id="511070081946644480"></div>

 The old saying goes — all publicity is good publicity. However, this might not be true anymore in a country simmering with political, religious and ideological differences. Since there are enough supporters on either side of the spectrum, Padukone might gain as many fans as she lost. Whether her movie will gain from it not — only time will tell. SEE ALSO <a href="https://www.businessinsider.in/entertainment/news/dabangg-3-lost-15-of-its-weekend-business-due-to-caa-protests-but-thats-not-the-only-reason/articleshow/72933171.cms">Dabangg 3 lost 15% of its weekend business due to CAA protests — but that’s not the only reason</a> <a href="https://www.businessinsider.in/thelife/news/kiara-advani-wears-pradas-famous-sneaker-heels-and-it-becomes-the-fashion-blunder-of-the-year/articleshow/72897580.cms">Kiara Advani wears Prada's famous 'sneaker heels' and it becomes the fashion blunder of the year</a>

Deepika Padukone and Ajay Devgn both have movies releasing this week - only one of them is a real hero

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Tiger Shroff’s Baaghi 3 which earned ₹53 crore could have run better without coronavirus scare says director

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Deepika Padukone and Ajay Devgn both have movies releasing this week - only one of them is a real hero

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