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TRAI recently released its new <a href="https://www.bgr.in/how-to/trai-new-rules-dth-operators-february-1-dish-tv-select-channels-base-plan-a-la-carte-free-to-air-channel-selector/">guidelines</a> regarding the broadcasting and pricing over DTH and Cable TV services. All the DTH companies including Dish TV, Tata Sky, and Airtel Digital TV have already announced the different channel packs they have got on offer. Dish TV has pre-selected its customers’ channel packages as per their old plan and has moved them automatically to the new packages. However, if you are working with other operators, you will need to select your TV channel preferences on your cable service provider platform to avail of the new tariff. As part of its momentous announcement, TRAI had issued strict guidelines to the broadcasters to streamline the selection and pricing options of the cable or DTH channels. The move is intended to let the consumers avail of the cable and DTH services at a minimal cost without having to waste money on paying for the channels they never use. The new regulations brought in by TRAI lets the customers pay only for those channels they want to watch. TRAI has released a Channel Selector App that will let the customer know the estimate of the subscription charges meant for the channels they have selected. Similar to how it works with other DTH service providers, the consumers of Dish TV can also do the channel selection in three ways. The first way is to call the Dish TV customer care. The second route is to make use of the My DishTV app to do the channel selection. The third way is to visit Dishtv.in website and choose the channels you want using your login credentials. Here is a step by step procedure to choosing the channels on DishTV on the company’s dedicated website. Step One Visit the DishTV website. Go to ‘Subscriber Corner’ that you will find on the top right corner of the website. You can also land on the Subscriber Corner by clicking on the banner ad that has notified “Register your choice as per TRAI’s new mandate.” Step Two The Subscriber Corner page will prompt you to log in. You can do this either by using your VC number or registered ten digit mobile number. Also, you can choose to give your password or log in using OTP. Step Three Once you have logged in, the account page on Dish TV’s page will show up the selection page by default arrangement. In case it does not open itself, you can open it by clicking on ‘Packs &amp; Channels’. Step Four On the ‘Packs &amp; Channels’ page you will see ‘Select Your Zone’ option that will cover the regional bouquet of channels DishTV offers. This will be based on languages of the North and South regions. Step Five After you have selected your zone, you will see the list and details of Dish Combo packs, Add-Ons, Channels, and Bouquets. Based on your preferences you can add them to your cart and checkout. In the five simple steps given above, you will have created your own unique channel package based on your viewing preferences. Now you can enjoy the benefits of revised pricing as per the new TRAI regulations.

Step-by-step guide to select channels under India’s new cable TV

<ul><li>The <keyword id="30356" type="COMPANY" weightage="20" keywordseo="Telecom-Regulatory-Authority-of-India">Telecom Regulatory Authority of India</keyword> (TRAI) has launched a new app — ‘Channel Selector Application’ — dedicated to cable TV pricing and subscriptions. </li><li>The new regulations will come into effect from 1 February 2019. </li><li>This will let viewers select packages and calculate monthly rentals.</li></ul>As the new pricing model for cable TV comes into play from next month, the Telecom Regulatory Authority of India (TRAI) has launched a new app — <a href="https://indianexpress.com/article/technology/tech-news-technology/trais-channel-selector-application-choose-your-100-channels-know-bill-details-5553797/">‘Channel Selector Application’</a> — to help people pick channels they want to watch. Starting next month, consumers will be able to customize channels as per their choice, and pay per use. Cable TV companies in India have been asked to adhere to these regulations latest by 31 January. With the deadline approaching, the app is aimed to help viewers of cable TVs or DTH select the channels they want rather than automatically be enrolled in monthly packages that include channels people don’t want to watch. Giving viewers the choice to select their preferred channels could make their monthly bills cheaper. Calculating bills The app can be accessed through TRAI’s <a href="https://channel.trai.gov.in/">official website</a>. It will simplify information on channels and their Maximum Retail Price (MRP), and will help calculate rentals. Just like online shopping platforms, the web-based service contains filters to choose from — including price, service provider and language among others — which can help in price comparison. The application will then show up channels to select from and calculate the bill for the selected ones. It’s yet to be seen whether this revives the fortunes for cable TV channels as they compete with increasing number of digital content and video streaming services. The relaxed pricing scheme is likely to fetch more viewers for cable TVs and broadcast media, at least in the short term. See also: <a href="https://www.businessinsider.in/indias-new-cable-tv-pricing-will-force-broadcasters-to-put-on-better-shows/articleshow/67450569.cms">India’s new cable TV pricing will force broadcasters to put on better shows</a> <a href="https://www.businessinsider.in/heres-why-ott-platforms-were-a-big-hit-among-indians-in-2018/articleshow/67286083.cms">Here's why OTT platforms were a big hit among Indians in 2018</a>

TRAI launches app to let people select and pay for only cable channels they want to watch

<ul><li><keyword id="15508" type="COMPANY" weightage="20" keywordseo="YouGov">YouGov</keyword>’s survey reveals TV subscribers are indeed moving online for content after the <keyword id="7319532" type="UNKNOWN" weightage="80" keywordseo="trai-order">TRAI order</keyword> was passed. </li><li>Not only have people increased their digital content viewing time in the past year, some have unsubscribed their DTH connections and moved completely online for content. </li></ul>As the New Tariff Order 2.0 proposed by the Telecom Regulatory Authority of India (TRAI) is likely to come into effect starting March 1, 2020, YouGov ran a survey to understand the impact of the original order on the content consumption habits of Indian consumers. As per the earlier order, users were to choose channels they liked and pay standardised rates for only those. Although this move was meant to enhance the customer’s television viewing experience, people did not seem too happy with its execution. According to the research done by YouGov in 2019, when the order was first passed, half of the 1020 surveyed respondents (49%) indicated their likeliness to spend more time online watching original content as a result of this amendment. One year later, the 2020 research findings show that this is exactly what has happened and people seem to have migrated online for content. Around half of Indian DTH subscribers (48%) said the amount of time they spend watching original online content (on <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, Amazon Prime, <keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword>, etc.) has increased after the implementation of the TRAI tariff order last year. Almost as many (42%) said the same for time spent watching television content digitally. On the contrary, the TRAI guidelines seem to have adversely impacted the business of television and 43% said their TV-viewing time has decreased in the last year. Furthermore, one in six (16%) claimed to have unsubscribed from a DTH connection or network because of the TRAI rule, and one in five (21%) have unsubscribed and moved entirely online for content. <div type="image" title="image003 (9)" msid="74376177" hostid="261"></div>

 Men were more likely than women to disconnect their cable connection (19% vs 13%) while the youngest generation- GenZ, were more likely than the rest to not just unsubscribe but migrate online as well (26%). The New Tariff Order 2.0 is likely to make subscriptions affordable by offering consumers 200 channels with the base slab of INR 130 as opposed to 100 channels offered earlier. The data shows that the majority of respondents (60%) favour the revised order, 14% disapprove of it and 26% have no view in this regard. Support could be due to the fact that people positively perceive this change and more than half (56%) feel it will empower them to choose the channels they like. Although people largely support it, many (36%) feel the new amendment will confuse consumers by giving them too many options to choose from. Following the introduction of the TRAI regulatory framework last year, 40% TV-viewers selected channels individually and paid for each, 37% bought a bundle pack and 23% opted for free-to-air channels with few additions. The ones who bought a bundle pack were more likely to say they paid more than they used to earlier as compared to the ones who selected channels individually or kept all free channels- who instead were more likely to say they paid lesser than before (29% and 30%, respectively). If the new TRAI rule comes into force, most people (38%) are still likely to individually select channels. The proportion of people wanting to buy a bundle pack as well as keep free channels is similar, at 31% each, suggesting that people are equally receptive to each of the offerings. Commenting on this, Deepa Bhatia, General Manager, YouGov India said, “YouGov’s survey last year rightly predicted the likely impact of the new regulation on consumer viewership. The latest findings validate this prediction. The new order is likely to disrupt the business further and hence it is even more important for advertisers to study the changing consumer needs and behaviour and reallocate their media budgets accordingly.” Data collected online by YouGov Omnibus among around 1000 respondents in India between February 17th -24th, 2020 using YouGov’s panel of over 8 million people worldwide. Data is representative of the adult online population in the country.

TRAI tariff order has led to consumers spending more time on Netflix, Amazon Prime Video and Hotstar: YouGov

New Delhi, Jan 7 () Trai's amendments to the new regulatory framework for cable and broadcasting services could potentially lower DTH/cable bills by up to 14 per cent from the present levels, rating agency Icra said on Tuesday.
 Last week, the broadcast regulator amended the new regulatory framework for cable and broadcasting services under which cable TV users will be able to access more channels at lower subscription price. These changes come into effect from March 1.
 The regulator capped at Rs 160 the amount consumers will have to pay monthly for all free to air channels, and reduced the maximum Network Capacity Fee (NCF) to Rs 130 (excluding taxes) for 200 channels.
 "These changes in tariff could potentially lower the direct-to-home (DTH)/cable bills of the subscribers by up to 14 per cent from the present levels and encourage subscribers to exercise their right to choose and opt for a-la-carte channels," Icra said in a statement.
 It noted that the tariff order of 2017 had aimed at giving the subscribers their right to choose by mandating the broadcasters to declare the nature of channels as free to air (FTA) or pay channel as well as declare a-la-carte pricing of all channels.
 "However, contrary to Trai's expectations, given the high channel pricing of popular general entertainment channels (GECs) and sports channels (with 66 of the 330 existing pay channels being priced at ceiling rate of Rs 19 per month), the very purpose of the tariff order was defeated, resulting in up to 23 per cent surge in bills for subscribers (as per Icra's estimates) and continued dominance of bouquets in the subscription patterns," it added.
 Sakshi Suneja, Assistant Vice President at Icra, said after the recent changes in tariff, the prices of popular GECs and sports channels are expected to reduce from Rs 19 per month to Rs 12 per month, given the revised ceiling rates for a-la-carte channels, to be included in bouquets.
 She added that the amendments also seek to improve the attractiveness of a-la-carte channels by reducing discounts that can be offered on bouquet pricing to 33 per cent (vis-a-vis a-la-carte prices, from the existing average levels of discounts of 40-54 per cent), as well as through introduction of two new conditions.
 "Icra does not expect the bouquet prices to increase, though the channel offerings under the bouquet are expected to reduce. While an earlier bouquet price of Rs 349 included 81 pay channels, the same is now expected to fetch only 51 pay channels. However, the same should not adversely impact the subscribers, as their viewing is largely restricted to few popular channels," she said.
 Kinjal Shah, Vice President at Icra, said the recent amendments will adversely impact revenues of broadcasters.
 Shah explained that the subscription revenues are expected to reduce (as subscription charges for a-la-carte channels will reduce and also due to the expected shift of subscribers from bouquets to a-la-carte selection).
 "Furthermore, given the reduction in the number of channels that can be offered in a bouquet (for a given price), bundling of non-popular channels with established ones will reduce, thereby impacting their reach and thus advertisement revenues for the broadcaster. This, however, would eventually lead to increased focus on content quality," Shah added. SR ANU

DTH/cable bills may fall by up to 14 pc post Trai's amendments: Icra

<ul><li>TRAI is reportedly working on a consultation paper aimed to reduce cable television bills. </li><li>When the new tariff regime came into place in February 2019, there was a huge uproar from consumers because of having to ultimately pay higher prices. </li><li>TRAI is also looking to regulate OTT platforms in India.</li></ul>Within months of implementing a new DTH tariff regime, the telecom regulator wants to try and make cable bills cheaper, yet again. <keyword id="30356" type="COMPANY" weightage="20" keywordseo="Telecom-Regulatory-Authority-of-India">Telecom Regulatory Authority of India</keyword> (TRAI) is working on a consultation paper to reduce the bills, according to <a href="https://economictimes.indiatimes.com/industry/media/entertainment/media/3-months-into-new-tariffs-trai-looks-to-lower-tv-bills/articleshow/69420499.cms?UTM_Source=Google_Newsstand&amp;UTM_Campaign=RSS_Feed&amp;UTM_Medium=Referral&amp;from=mdr">reports</a>. Under the new tariff regime which was painstakingly implemented by players in February this year, consumers could pay-per-channel, making way for more transparency in the final bill they were paying. However, this pro-consumer move resulted in confusion amongst users and even television blackouts. As a result, the number of consumer complaints shot up. TRAI had to issue a <a href="https://www.businessinsider.in/new-trai-rules-and-show-cause-notice-to-airtel/articleshow/67877793.cms">showcause</a> notice to Airtel when old channels were disconnected and new channels selected by consumers, failed to activate. Not cheap at all Consumers also complained of having to pay higher prices than before. In order to deal with the confusion, TRAI also extended the time for selection of channels for viewers under the new subscription model. The revised date for consumers stood at March 31. However, it seems that almost two months later, things are not right yet. “The aim was to make TV channel pricing more transparent and to give control of channels to the consumers, while making it more affordable… but it did not pan out that way,” a TRAI official told <a href="https://economictimes.indiatimes.com/industry/media/entertainment/media/3-months-into-new-tariffs-trai-looks-to-lower-tv-bills/articleshow/69420499.cms?UTM_Source=Google_Newsstand&amp;UTM_Campaign=RSS_Feed&amp;UTM_Medium=Referral&amp;from=mdr">ET.</a> Meanwhile, TRAI is also looking to regulate OTT platforms like <keyword id="2739840" type="COMPANY" weightage="20" keywordseo="Hotstar">Hotstar</keyword>, SonyLiv and ZEE5. TRAI Chairman R.S. Sharma, along with other dignitaries recently held an open house discussion for a consultation Paper on regulatory framework for Over-the Top (OTT) communication services in India.

Television viewing in India may get cheaper again as TRAI works on reducing bills

<ul><li>The new deadline to select channels that consumers wish to view and pay for was set at March 31. </li><li>However, consumers who have still not decided their plan will be given a ‘<keyword id="7391612" type="UNKNOWN" weightage="20" keywordseo="best-fit-plan">Best Fit Plan</keyword>’ from <keyword id="6356988" type="DEFINITION" weightage="20" keywordseo="trai">TRAI</keyword>. </li><li>The Best Fit Plan will be chosen according to the usage pattern and language spoken by the viewer, while also ensuring the plan doesn’t exceed the consumer’s current pricing plan.</li></ul>The Telecom Regulatory Authority of India had set March 31 as the deadline for consumers to select the channels they wish to pay for. However, the transition to the new pay-per-use regime has been filled with confusion, and undecided customers will be automatically given Best Fit Plans from TRAI. According to a <a href="https://www.indiatoday.in/technology/features/story/trai-s-new-best-fit-plan-what-is-it-how-to-get-it-and-everything-you-need-to-know-1455871-2019-02-14">press release</a> from TRAI, The 'Best Fit Plan' shall be designed based on Consumers' usage pattern and language spoken. TRAI has also directed distribution platform operators to ensure that the pricing of the Best Fit Plan does not exceed the current pricing of the consumer. According to CLSA, a capital markets and investment group, television subscription revenues in the interim could be muted till subscriber choice settles down and could also impact broadcasters’ advertising revenues. The previous deadline of February 1 had to be pushed because of complete chaos and confusion which also resulted in a blackout in television and an online protest from consumers as they were paying more than before. But now it seems that even with the extended deadline, DTH and cable operators will have to make way for a longer time of settling in, where customers would most likely revise their plans till they find their comfortable pricing for select channels. Furthermore the report said that while broadcasters are offering 43-48% discounts through their HD bouquets, after including distribution fee and GST, consumers will still have to pay over ₹600 per month to subscribe to channels of top-4 broadcasters. And once again, OTT platforms will be the winners from this tussle. While a recent survey done by YouGov had already said that the new TRAI regime will push consumers to view more content from OTT platforms, the pricing too now comes up to as much or more a consumer would pay for the subscription of an OTT platform. See Also: <a href="https://www.businessinsider.in/netflix-and-amazon-may-cheer-as-new-trai-norms-make-cable-tv-packages-costlier/articleshow/68599240.cms">Netflix, Hotstar and Amazon may cheer as watching TV in India may get costlier</a> <a href="https://www.businessinsider.in/new-trai-rules-and-show-cause-notice-to-airtel/articleshow/67877793.cms">TV sets blackout in India as new rules kick in – and the regulator fuming</a> <a href="https://www.businessinsider.in/indias-new-cable-tv-pricing-will-force-broadcasters-to-put-on-better-shows/articleshow/67450569.cms">India’s new cable TV pricing will force broadcasters to put on better shows</a>

India’s broadcasting regulator wants to help viewers pick TV channels to watch

<ul><li><keyword id="6356988" type="DEFINITION" weightage="20" keywordseo="trai">TRAI</keyword> has sent a show-cause notice to Airtel because of a blackout. </li><li>The regulatory authority has rubbished a CRISIL report that stated that cable TV prices would be higher. </li><li>Consumers have been complaining of higher prices on social media. </li></ul>Six days into a new broadcast regime in India, some television sets blacked out. The Telecom Regulatory Authority of India (TRAI) has sent show-cause notice to satellite TV provider <a href="https://www.moneycontrol.com/news/india/trai-issues-showcause-notice-to-airtel-over-recent-dth-disruption-3494131.html">Airtel </a>after complaints. According to the new pricing model, viewers had the option to choose the individual channels that they would like to subscribe to and pay for those alone. However, consumers were distressed when the old channels were disconnected while new channels were still not activated. One of India’s biggest DTH operators – Airtel – has been given three days to explain what happened. Consumers on social media have been complaining about missing channels and no response from customer support. The introduction of the <keyword id="7283213" type="UNKNOWN" weightage="20" keywordseo="new-cable-tv-pricing">new cable TV pricing</keyword> has resulted in chaos and confusion, with consumers complaining of higher prices. A <a href="https://indianexpress.com/article/technology/social/trai-new-cable-dth-rules-tv-bills-will-go-up-for-most-users-says-crisil-report-5570011/">CRISIL </a>report too pointed out that the new pricing model will lead to higher prices. However, the TRAI chairman has rubbished the reports. Speaking to IANS, Sharma said that the report was based upon an "inadequate understanding" of the TV distribution market and it was incorrect. "The report is based on choosing top-rated channels on all-India basis and considers only one weekly report dated January 25, 2019, from TV Rating Agency, BARC," a TRAI statement said. See Also: <a href="https://www.businessinsider.in/trai-new-cable-tv-pricing-has-users-complaining/articleshow/67861929.cms">The top 10 TV channels in India are more expensive now – thanks to TRAI</a> <a href="https://www.businessinsider.in/indias-new-cable-tv-pricing-will-force-broadcasters-to-put-on-better-shows/articleshow/67450569.cms">India’s new cable TV pricing will force broadcasters to put on better shows</a> <a href="https://www.businessinsider.in/trai-launches-channel-selector-application-to-help-cable-tv-viewers-select-cheaper-pricing/articleshow/67685876.cms">TRAI launches app to let people select and pay for only cable channels they want to watch</a>

TV sets blackout in India as new rules kick in – and the regulator fuming

<ul><li><keyword id="18635" type="General" weightage="100" keywordseo="amazon" source="Orion">Amazon</keyword> Great Freedom Festival sale is going to last till October 23.</li><li>The sale brings a massive discount on some bestselling products including smart TVs.</li><li>Below, check out some bestselling deals on smart TVs.</li></ul>Amazon’s mega event - The Great Indian Festival Sale is coming to an end on 23 October but there are still some exciting deals you can’t afford to miss. The last days of the sale is a great time to buy a TV as customers can avail a hefty discount and exciting exchange offers on brands like Sony, LG, <keyword id="10591" type="General" weightage="80" keywordseo="samsung" source="Orion">Samsung</keyword>, OnePlus and many more. Other than these, the e-commerce giant has joined hands with Citi, ICICI, and Kotak banks to provide an additional discount of 10%. Other than by using selected bank cards you can avail of no-cost EMI. To help you decide which smart TV to buy during the final days of the sale, we have compiled a list of the best deals you can grab. <cmsannotation type="cmsannotation" annotationid="Redmi 80 cm" comment="subhead" text="Redmi 80 cm">Redmi 80 cm</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B09F9YQQ7B" comment="amazoncard" text="B09F9YQQ7B">B09F9YQQ7B</cmsannotation> This smart TV is priced at ₹10,999, originally, it was priced at ₹24,999. By using selected bank cards, you can buy them at no-cost EMI. Besides this, you can save another ₹1,870 on exchange. It features a 32- inch HD display with a maximum refresh rate of 60Hz. For connectivity, it comes with 2 HDMI and 2USB ports. Other than this, you also get Bluetooth 5.0 connectivity to connect your Bluetooth speakers and wireless headphones. Coming to smart TV features, you get Android TV 11, built-in Chromecast, kids mode with parental lock, universal search, 16+ languages support, Prime Video, Netflix, Disney + Hotstar, YouTube, Apple TV and more. <cmsannotation type="cmsannotation" annotationid="OnePlus Y Series HD Ready LED Smart TV" comment="subhead" text="OnePlus Y Series HD Ready LED Smart TV">OnePlus Y Series HD Ready LED Smart TV</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B08B42LWKN" comment="amazoncard" text="B08B42LWKN">B08B42LWKN</cmsannotation> This smart TV from OnePlus features a 32- inch HD display with a maximum refresh rate of 60Hz. For seamless connectivity, it comes with two HDMI and two USB ports to connect a set-top box, Blu-Ray players, gaming consoles, hard drives and other USB devices. It comes equipped with 20W speakers and different smart TV features such as OnePlus Connect, Google Assistant, Play Store, Chromecast, and Shared Album. If you are looking for an affordable smart TV, the OnePlus Y Series HD Ready LED Smart TV should be on your list. <cmsannotation type="cmsannotation" annotationid="Samsung Wondertainment Series HD Ready LED Smart TV" comment="subhead" text="Samsung Wondertainment Series HD Ready LED Smart TV">Samsung Wondertainment Series HD Ready LED Smart TV</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B09F6S8BT6" comment="amazoncard" text="B09F6S8BT6">B09F6S8BT6</cmsannotation> If you are looking for a budget smart TV, you should consider Samsung Wondertainment Series Smart TV. During the sale, it is listed for just ₹13,499, down from the original price of ₹22,900. Also, exchanging your old TV can save an additional ₹3,500 on this deal. It features a 32- inch HD ready display with a maximum refresh rate of 60Hz. For connectivity, it comes with 2 HDMI ports and 1 USB port. <cmsannotation type="cmsannotation" annotationid="Mi 5A Series HD Ready Smart Android LED TV" comment="subhead" text="Mi 5A Series HD Ready Smart Android LED TV">Mi 5A Series HD Ready Smart Android LED TV</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B0B6F7LX4C" comment="amazoncard" text="B0B6F7LX4C">B0B6F7LX4C</cmsannotation> This smart TV has a modern design with thin bezels and a 32- inch display with a maximum refresh rate of 60Hz. It operates on Android TV 11 and comes loaded with different smart TV features like Universal Search, 300+ Free Live Channels, Kids Mode with Parental lock and more. During the last days of the sale, you can buy it for just ₹12,999, down from its original price of ₹24,999. <cmsannotation type="cmsannotation" annotationid="Hisense Bezelless Series Smart LED Google TV" comment="subhead" text="Hisense Bezelless Series Smart LED Google TV">Hisense Bezelless Series Smart LED Google TV</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B0B1MH8Y48" comment="amazoncard" text="B0B1MH8Y48">B0B1MH8Y48</cmsannotation> If you are looking for a Google TV at a budget price, then Hisense Bezelless Series 4K Ultra HD Smart LED Google TV is a must-buy. Currently, it is available for just ₹24,990, down from its original price of ₹44,990. Other than this, by using selected bank cards, you can buy them at no-cost EMI. It features a 43- inch 4K Ultra HD display with a maximum refresh rate of 60Hz and a 178-degree wide viewing angle. For connectivity, you get 3 HDMI ports and 2 USB ports. As a smart TV feature, it comes with Google Assistant, Far Filed Voice Control, Chromecast, and Auto Low Latency Mode. <cmsannotation type="cmsannotation" annotationid="Samsung Crystal 4K Series Ultra HD Smart LED TV" comment="subhead" text="Samsung Crystal 4K Series Ultra HD Smart LED TV">Samsung Crystal 4K Series Ultra HD Smart LED TV</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B092BJMT8Q" comment="amazoncard" text="B092BJMT8Q">B092BJMT8Q</cmsannotation> This premium smart TV from Samsung is worth considering as it is available for just ₹29,990, down from its original price of ₹52,900. It features a 43- inch Crystal 4K Pro UHD display with a maximum refresh rate of 60Hz. Other than this, the display also supports, HDR 10+, PurColor, Mega Contrast, UHD Dimming, and Auto Game Mode. <cmsannotation type="cmsannotation" annotationid="AmazonBasics 4K Ultra HD Smart LED Fire TV" comment="subhead" text="AmazonBasics 4K Ultra HD Smart LED Fire TV">AmazonBasics 4K Ultra HD Smart LED Fire TV</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B087JWLZ2K" comment="amazoncard" text="B087JWLZ2K">B087JWLZ2K</cmsannotation> During the last days of Great Indian Festival sale you can buy this TV for just ₹23,999, down from its original price of ₹50,000. It features, 43- inch 4K Ultra HD display, 3 HDMI ports, 1 USB port, and powerful speakers 20W with Dolby Atmos technology. Coming to smart TV features, it comes with built-in Fire TV, built-in Alexa and Alexa voice controls, and DTH Set-Top Box integration to switch between DTH TV Channels and OTT apps from the home screen. <cmsannotation type="cmsannotation" annotationid="TCL Full HD Certified Android R Smart LED TV" comment="subhead" text="TCL Full HD Certified Android R Smart LED TV">TCL Full HD Certified Android R Smart LED TV</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B09T3KB6JZ" comment="amazoncard" text="B09T3KB6JZ">B09T3KB6JZ</cmsannotation> During the Amazon Great Indian Festival Sale, you can buy this smart TV at a discount of 54%. Currently available for just ₹17,490, this smart TV is available at its lowest price. It features a 40- inch Full HD display that has a maximum refresh rate of 60Hz. For connectivity, it comes with 2 HDMI ports and 1 USB port. For audio, it comes equipped with 20W dual stereo speakers along with Dolby Audio technology. <cmsannotation type="cmsannotation" annotationid="TCL 4K Ultra HD Certified Android Smart QLED TV" comment="subhead" text="TCL 4K Ultra HD Certified Android Smart QLED TV">TCL 4K Ultra HD Certified Android Smart QLED TV</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B08B26S82B" comment="amazoncard" text="B08B26S82B">B08B26S82B</cmsannotation> If you are looking for a smart TV with a QLED display then this smart TV from TCL should be on your list. It features 50- inch display and speakers with Dolby Atmos and DTS technology. During the last days of sale, you can buy it for just ₹32,490, down from its original price of ₹1,09,990. Disclaimer - When you purchase through links on Business Insider India, we may earn affiliate commission.

Amazon Great Indian Festival sale – Bestselling deals and offers on smart TVs you shouldn’t miss

<ul><li>Customers purchased <keyword id="2180439" type="General" weightage="100" keywordseo="fire-tv" source="Orion">Fire TV</keyword> devices in 80% of pin codes across India.</li><li>Smaller cities like Hisar, Tiruvallur, Chittoor, Alwar, Imphal, and South Andaman saw increased growth in sales of Fire TV devices.</li><li>Checkout the latest news and updates on <a href="https://www.businessinsider.in/">Business Insider</a>.</li></ul>From <keyword id="541349" type="General" weightage="20" keywordseo="tarak-mehta" source="Orion">Tarak Mehta</keyword> ka Ooltah Chashmah to Peppa Pig, <keyword id="18635" type="General" weightage="80" keywordseo="amazon" source="Orion">Amazon</keyword>’s latest Fire TV Streaming Trends gives us a sneak peek into how content was consumed across its Fire TV devices in India in 2021. With hundreds of OTT services available on Fire TV devices, all the action has moved right into consumer’s living rooms. With a vast selection of TV shows, movies and originals from thousands of popular content providers, Amazon’s Fire TV is now an integral part of the customer’s entertainment. While spending a considerable chunk of time indoors, customers did not just stream movies and shows on Fire TV, but also listened to music, accessed yoga and fitness content, and interacted with Alexa, Amazon’s cloud based voice assistant. Fire TV ensured entertainment for the entire family with something for everyone in 2021. Fire TV was first of its kind when launched in India, and customers continue to love it as it remains one of the most popular streaming devices for millions of households in the country. With features like Live TV integration, which has expanded to 100+ channels from apps like Sony Liv, ZEE5, Voot, Discovery+, SunNxt, and a more personal, faster, and easier user experience, Fire TV is making TV viewing an interactive and enjoyable experience for customers. Amazon has sold more than 150 million devices worldwide and with users streaming billions of hours of content every month globally, they aim to make it their go-to destination for all things entertainment. Some of the streaming trends from last year shared by Fire TV customers include: Fire TV—your binge-watching buddy <ul><li>In 2021, customers spent nearly 4 hours each day watching content on their Fire TV devices, up from 3 hours per day as compared to 2020.</li><li>1 in 3 Fire TV customers said farewell to a cable or DTH connection.</li><li>Customers interacted with Alexa on an average of once every 4 seconds on Fire TV devices.</li></ul>Fire TV expanded to more cities <ul><li>Customers purchased Fire TV devices in 80% of pin codes across India. Smaller cities like Hisar, Tiruvallur, Chittoor, Alwar, Imphal, and South Andaman saw an increased growth in sales of Fire TV devices.</li><li>Customers across India are taking advantage of hardware and feature improvements on Fire TV, 1 out of every 4 customers added or upgraded to a newer, faster version of Fire TV devices. </li><li>Fire TV Stick was among the top 10 most popular products on Amazon.in during Prime Day and Amazon Great Indian Festival.</li><li>35% customers gifted or shared Fire TV devices with their friends and families. </li></ul>Fire TV customers are looking for laughs <ul><li>Comedy retained its spot as the most preferred TV genre among Fire TV consumers.</li><li>Fire TV users asked Alexa to play Tarak Mehta ka Ooltah Chashmah once every minute, making it the most searched TV show on Fire TV devices.</li><li>Peppa Pig, Doremon and Cocomelon were the most popular kids shows on Fire TV devices, with at least one user asking Alexa for these shows every minute! </li></ul>Endless entertainment featuring Prime Video on Fire TV <ul><li>On Fire TV devices, consumers enjoyed watching the latest movies across languages, from the safety and comfort of their homes. Some of the most streamed movies on Prime Video include: <ul><li>Hindi - Shershaah, Sherni, Sardar Udham</li><li>Tamil - Jai Bhim, <keyword id="3597146" type="General" weightage="20" keywordseo="sarpatta-parambarai" source="Orion">Sarpatta Parambarai</keyword>, Master </li><li>Malayalam - Drishyam 2, Cold Case, Malik</li><li>Telugu - Drushyam 2, Tuck Jagadish, Narappa </li><li>Kannada – Rathnan Prapancha, Yuvarathnaa, Roberrt</li></ul></li><li>The Family Man Season 2 was the most streamed Indian show while The Wheel of Time was the most streamed international show on Prime Video on Fire TV devices</li></ul>More than TV shows and movies <ul><li>1 in every 4 Fire TV user tuned into their Fire TV device to listen to music.</li><li>Customers increased their streaming hours of Yoga and Fitness apps by 15% versus last year.</li><li>Smart home control requests by customers using Alexa on their Fire TV devices increased by over 150% in 2021 versus last year. </li></ul>Disclaimer: This is a sponsored post in partnership with <keyword id="6354743" type="General" weightage="20" keywordseo="Amazon-India" source="Orion">Amazon India</keyword>

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