<ul class="summary-list"><li>NewsAnchored promised "GUARANTEED publishing services" without dealing with "grumpy journos."</li><li>It runs a network of sites where clients can publish whatever they want for $1,500 a month.</li></ul><p>A company that sells guaranteed "news" coverage created knockoff versions of name-brand news websites, including Rolling Stone, MarketWatch, the New York Post, and even Business Insider, and populated the sites with hundreds of apparently AI-generated articles.</p><p>NewsAnchored, which doesn't reveal the full names of its owners or corporate leadership, markets its 30 "reputable" websites to public-relations firms and search-engine-optimization agencies to manufacture positive Google search results for their clients.</p><p>But many of the company's websites blatantly rip off national news brands — and they appear to be full of AI-written garbage. Until recently, the website Music Observer was a clear <a target="_blank" href="https://web.archive.org/web/20231127151410/https://musicobserver.com/"><u>knockoff</u></a> of Rolling Stone. The green-and-black lettering of the <a target="_blank" href="https://web.archive.org/web/20231127145937/https://marketdaily.com/"><u>MarketDaily</u></a> logo looked a lot like that of MarketWatch. The New York Post's iconic italicized, all-caps type with drop shadows on a red background was crudely imitated by a site called the <a target="_blank" href="https://web.archive.org/web/20231011153331/https://entertainmentpost.com/"><u>Entertainment Post</u></a>. And the logo of US Reporter closely resembles USA Today's.</p><p>At least six of the sites were redesigned to remove the similarities to established media brands after BI contacted the company for a comment on this story.</p><p>"Whoever set up this website appears to think that if they don't use the name, they are free to do whatever they want. That's definitely not the case," said Eric Perrott, a trademark lawyer at Gerben Perrott.</p><p>For as long as there have been search engines, there have been website owners trying to game them, but generative AI appears to enable sites like the ones run by NewsAnchored to churn out a staggering amount of junk — five "authors" for Music Observer published 150 articles on December 11 alone. The authors appear to be fake, and all of the articles spot-checked by BI appeared to be AI-generated rewrites of pieces published by Billboard.</p><p>The services offered by NewsAnchored also aren't that valuable, one industry expert said. Eric Carrell, the CEO of the search-engine-optimization firm <a target="_blank" href="https://dofollow.com/"><u>DoFollow</u></a>, said the NewsAnchored sites he reviewed got little traffic and aren't highly trusted by search engines. The websites they link to include mom-and-pop businesses, like local cleaning services, that are probably getting taken for a ride by SEO vendors, Carrell said.</p><p>"These little brick-and-mortar businesses, I'm guessing they need SEO and they hire someone off of Fiverr," he said. "These people have no idea that the money they're spending has absolutely no effect."</p><h2>A fake Insider feature</h2><p>NewsAnchored markets itself to businesses that want publicity and struggle to get it.</p><p>"Instead of spending 20 hours a week pitching to grumpy journos," it says on its homepage, publicists can offer their clients "GUARANTEED publishing services" on its websites that, if you squint and don't actually read them, look sort of like news.</p><p>Ryan Croy, who runs the Los Angeles PR firm Public Haus Agency, said his mention on the NewsAnchored website Influencer Daily wasn't one he sought out for the content — his priority was getting backlinks to boost his firm's SEO.</p><p>"I didn't even know that this was a network of sites. I basically picked from a menu of different outlets — low cost, and solely to impact my SEO," he said. He summarized a conversation with an SEO advisor this way: "I said, 'OK, this site has a domain authority of 45.' They said, 'If you get two or three of those, that will help.'"</p><p>Some subjects of glowing NewsAnchored posts are small businesses that might struggle to get traditional news coverage. Others are more dodgy: BI found at least two NFT projects, including one linked to a businessman who had been sued by the Federal Trade Commission, that were spotlighted on NewsAnchored sites.</p><p>Another subject of NewsAnchored puff pieces is Lance Dion, a purported branding expert. Dion, whose full name is Lance Dion Ashley, was sentenced to a year in prison in 2022 for cheating on taxes and lying to the IRS. BI's efforts to reach Ashley through his lawyer, listed phone numbers, email, and social media weren't successful.</p><p>A Business Insider reporter first found NewsAnchored while reporting on <a target="_blank" href="https://www.businessinsider.com/wealth-assistants-amazon-automation-users-lost-thousands-red-flags-2023-11"><u>Wealth Assistants</u></a>, a company that claimed it could help investors get rich on Amazon. An archived version of Wealth Assistants' website said it was featured in "US Insider" — a website whose logo looked almost exactly like Business Insider's old logo.</p><p>US Insider changed its logo and website earlier this year to look less like BI's, archived versions show. But NewsAnchored hasn't backed down from ripping off other media outlets — in fact, it appears to have accelerated its efforts.</p><p>In June, <a target="_blank" href="https://web.archive.org/web/20230607160721/https://musicobserver.com/"><u>Music Observer's</u></a> website looked nothing like Rolling Stone's, but it recently attempted to duplicate the much better-known brand's look and feel. Shortly before this article was published, Music Observer reverted to the logo it had been using in June.</p><p>Contacts at Rolling Stone, Dow Jones, and other publishers named in this story didn't respond to requests for comment. But Perrott, the trademark lawyer, said they would have a good case in court — though it would cost thousands of dollars in litigation fees, and there's no guarantee the companies would recover any money.</p><p>This is "a very cynical attempt to ride the coattails of a brand," he said.</p><h2>Who is NewsAnchored?</h2><p>While NewsAnchored lists 30 news brands on its website as part of its "Credibility Bar," those "reputable" brands reveal little about who publishes them. NewsAnchored's terms of service mention a company in Wyoming — where corporate officers aren't public — called NA Publishing Group LLC, which was incorporated on September 13.</p><p>At a glance, nearly all of the websites NewAnchored operates look like genuine news outlets. In press releases, NewsAnchored calls itself a "media conglomerate" focused on "impactful journalism." But there are no juicy scoops or hot takes, just a mixture of what appears to be articles rewritten by AI and insipid pablum about minor figures (published with plenty of links back).</p><p>The bylines on the site don't appear real, either. A bio for Entertainment Post's "Melanie Moore" — or "<a target="_blank" href="https://web.archive.org/web/20230608080623/https://entertainmentpost.com/contributor-4/"><u>Contributor 4</u></a>," as she's referred to in the URL — says she was born into a family of filmmakers and attended college, but it provides no specific, checkable biographical details, a common thread in the biographies of NewsAnchored "writers." No Melanie Moore fitting that description could be found via any search method, and none of the headshots Business Insider conducted reverse-image searches for resulted in hits.</p><p>A clue to its business model could be found on a referral page linked to by Dillon Kino, NewsAnchored's chief marketing officer. The page offers "unlimited article placements," including "free access to Article Genie (AI writer tool)," for just $599 a month. The normal rate, according to Kino's referral page, is $1,500 a month.</p><p>Kino and others at NewsAnchored never responded to BI's inquiries. On December 13, shortly after BI emailed Kino a list of facts we intended to publish, at least six NewsAnchored websites changed their logos to look less like those of established media properties. Kino's referral page also vanished.</p><p>Carrell, the SEO expert, said many clients are still apprehensive — appropriately, in his view — about having backlinks in AI-generated content. <a target="_blank" href="https://www.businessinsider.com/ai-chatgpt-jobs-replaced-by-tech-translator-2023-9"><u>G/O Media</u></a>, which publishes the AV Club and Gizmodo, and Arena Group, the publisher of <a target="_blank" href="https://www.businessinsider.com/sports-illustrated-ran-articles-by-fake-ai-generated-writers-report-2023-11"><u>Sports Illustrated</u></a>, have been embarrassed after publishing AI-generated content with factual errors and fake authors.</p><p>"The way that a lot of people see the industry going is that Google is going to want to see content that's written from firsthand experience," he said. "And that's just not something that AI is going to be able to do. So our clients don't use AI content that I'm aware of."</p><p>Kino was the only NewsAnchored executive to use his full name and actual photo on its website. The others use first names and last initials and sketches instead of photos.</p><p>The company's CEO is named in a press release as "Oliver T." and it lists just five employees on LinkedIn.</p><p>Even for Carell, the brazenness of the mimicry was unique. "I hadn't seen people just straight up trying to knock off other websites," he said. "I hadn't seen that before."</p>

A shadowy firm ripped off dozens of media websites to prop up NFT projects, Amazon hustlers, and a convicted tax cheat

<ul class="summary-list"><li>A recent MBA graduate went viral on LinkedIn after she was targeted in an online job hiring scam. </li><li>"This is an elaborate, calculated, and targeted crime," she wrote in the post. </li></ul><p>When Narisa Kiattaweesup checked her email earlier this month, she was pleased to see an invitation to interview for a product design manager position at software company Splunk.</p><p>Her delight turned to horror, however, when she discovered the following week that she was the target of an elaborate identity theft scam. </p><p>In a <a href="https://www.linkedin.com/feed/update/urn:li:activity:6965366767665774592/">viral LinkedIn post</a>, Kiattaweesup wrote that she was "fast-tracked to an interview" because the skills on her AngelList profile aligned with the position. After promptly receiving an offer, she was asked for personal information including a copy of her driver's license, a direct deposit form, and authorization for a background check.  </p><p>The recent MBA graduate wrote that she started to feel "uneasy" after she was asked to use company funds linked to her personal bank account to buy an iPhone and Apple Watch for a home office. Then she was told to ship those to the company for software updates. </p><p>After consulting friends and family members, they urged her to reach out to Splunk's HR department, which confirmed that the communications were not from the company and that it was a scam. Kiattaweesup immediately canceled the shipment and her card.</p><p>"The most horrifying thing is how I receive this through my school email," she wrote. "They were targeting students like me. A part of me felt like I should have known better. The other part of me knows this is not one of those silly scams."</p><p>A spokesperson for Splunk told Insider it is "aware of this industry-wide trending recruitment scam" and is not involved in the fradulent behavior.</p><p style="font-weight: 400;">"We can confirm that the communications referenced in the LinkedIn posts were not sent by or on behalf of Splunk," the spokesperson said.  "Splunk is diligently working with our talent acquisition, legal and security teams and external parties to help prevent this from happening in the future."</p><p>Kiattaweesup is one of a number of victims targeted for identify theft scams via job sites like LinkedIn and AngelList. In recent months, new grads and young job seekers have been particularly vulnerable to such scams, thanks largely to the rise of remote working and <a href="https://www.businessinsider.com/linkedin-fake-account-binance-crypto-scam-work-report-2022-8">fake accounts on job networking sites</a>. </p><p>Here are some tips and red flags to avoid getting scammed while on the job hunt.</p><h2><strong>Be cautious of on-the-spot virtual interviews</strong></h2><p>Kiattaweesup wrote that twice she was tricked into thinking she was speaking with actual Splunk employees, including Chief Information Officer Alexander Fridman. However, she later learned they were scammers. </p><p>According to the Financial Industry Regulatory Authority (FINRA), job seekers should "be wary of any request to do an online video job interview immediately, without any prior contact by the hiring organization."</p><p>"A legitimate online interview is generally preceded by initial outreach, as well as information such as interview time, names and titles of those who may be on the call, among other things," <a href="https://www.finra.org/investors/insights/fake-online-hiring-scams">FINRA states on its website</a>. "A lack of advance preparation could be a red flag."</p><h2>Double check grammar and punctuation</h2><p>Stay on the lookout for errors in spelling, grammar, and punctuation in any correspondence. While an occasional typo may not be cause for concern, multiple errors or inconsistencies should raise a red flag.  </p><p>FINRA suggests being cautious of "odd or poorly written text, including typos or unusual wording, on the online platform page or in other communication."</p><h2><strong>Be wary of requests for equipment purchases and reshipping</strong></h2><p>While reshipping jobs are in their own scam category, any request to purchase and ship out products should raise a red flag, according to the Federal Trade Commission (FTC).</p><p>"The products are often high-priced goods, like name-brand electronics, bought using stolen credit cards," the FTC warns on its <a href="https://consumer.ftc.gov/articles/job-scams">website</a>. "Reshipping goods is never a real job. That's simply being part of a scam." </p><h2><strong>Double check email headers and URLs</strong></h2><p>Scammers often make subtle changes to a company's website URL or emails to trick potential targets, according to the job search site, <a href="https://affiliate.insider.com?u=https%3A%2F%2Fwww.flexjobs.com%2Fblog%2Fpost%2Fcommon-job-search-scams-how-to-protect-yourself-v2%2F">Flex Jobs.</a></p><p>"For example, a real company website might have the address, companyname.com. But, when you're looking at the fake website, the address is company-name.com. It's a subtle change, but it could indicate you're not on the company's real website," Flex Jobs states.</p><p>In Kiattaweesup's case, the initial email was sent from info@splunkcareers.us, when the company actually uses ".com" addresses. </p><h2><strong>Be skeptical of requests for personal information</strong></h2><p>Personal information, like Social Security and bank account numbers, should never be shared via email or on the phone. Most legitimate companies will provide protected portals or other encrypted forms to share this information.</p><p>Bank information should always be provided after you're hired, according to FINRA.</p><p>"And even then, you should contact the company directly to confirm that the position and requested forms are valid before providing any personal information," FINRA states. </p><h2><strong>Do a deep-dive on the company and its hiring managers </strong></h2><p>Beyond a basic internet search for the company and the hiring manager, the FTC recommends queries for each alongside the words "scam," "review," or "complaint."</p><p>Prospective job seekers also can call the company's human resources department directly to confirm the job opportunity.</p><h2><strong>Ask to meet in-person if possible</strong></h2><p>In today's era of remote work, it's easier than ever for scammers to target vulnerable victims online. In Kiattaweesup's case, she was contacted about a remote role, in which online interviews and discussions are now commonplace.</p><p><a href="https://www.colorado.edu/studentemployment/resources/recognize-avoid-job-scams">The University of Colorado recommends</a> requesting to meet in-person if possible, to better ensure the validity of the company and the opportunity itself. Further, the University recommends never consenting to a background check without meeting the employer first.  </p><h2><strong>Consult with friends and family members </strong></h2><p>If something seems fishy, the FTC recommends talking it over with a trusted individual, as Kiattaweesup did. Recent graduates may be new to the hiring process, and an outside source can help discern if an offer seems legitimate or not. </p>

Scammers are posing as fake recruiters, conducting staged interviews - and hiring - as part of an ID theft scheme. Here's how to avoid getting swindled.

<ul class="summary-list"><li><keyword id="11032250" type="UNKNOWN" weightage="60" keywordseo="twitter-newsletters">Twitter Newsletters</keyword> is a new tool that lets you design, schedule, and publish <keyword id="1590971" type="PERSON" weightage="60" keywordseo="Newsletters">newsletters</keyword>.</li><li>Once you've published a <keyword id="6354616" type="UNKNOWN" weightage="60" keywordseo="Twitter">Twitter</keyword> newsletter, you can share it on <keyword id="6354632" type="UNKNOWN" weightage="60" keywordseo="social-media">social media</keyword>, and decide whether you'd like to charge readers money for it.</li><li>To start a newsletter, you just need to sign up for a <keyword id="6810958" type="UNKNOWN" weightage="60" keywordseo="Revue">Revue</keyword> account and link it to your Twitter profile.</li></ul><p>Twitter users can now start their own newsletter via Revue, the Netherlands-based social media and email newsletter company that began in 2015. Acquired by Twitter in January 2021, Revue has companies like Vox Media and the Chicago Sun-Times among its clientele.</p><p>This new venture will allow writers and other content creators to generate and publish their own independent newsletters at-cost through a paid subscription. It's in line with a growing shift at Twitter to offer features that allow popular users to monetize their presence on the platform. </p><h2>What are Twitter Newsletters?</h2><p>With so many Twitter users building brands off of their followings, Twitter argues it's an ideal home for writers, especially those who want to quickly monetize their popular content on the platform.</p><p>The two platforms' integration also comes from Twitter wanting to compete with Substack, another email newsletter service.</p><p>As the service is still in its early stages, you'll have to sign up for each site independently, but new sign-ups come with a few perks. Revue's old model had two versions, a free and paid version, but Twitter announced that it would make the paid features free for all accounts, and lower the paid newsletter fee to 5% - "a competitive rate that lets writers keep more of the revenue generated from subscriptions," <a href="https://blog.twitter.com/en_us/topics/company/2021/making-twitter-a-better-home-for-writers.html" target="_blank" rel="noopener">according to Twitter</a>.</p><p>When you sign-up for a Twitter newsletter, here's what you'll be able to do: </p><ul><li><strong>Compose and schedule newsletters:</strong> You add media, links, and your own original text to your newsletter before publishing it straight away or scheduling at date and time for it to send. </li><li><strong>Design your newsletter template:</strong> The Design tab under your Account settings lets you choose the color scheme for your newsletter, as well as how content will lay out when it's delivered to subscribers inboxes. <br /><br /><div type="image" title="Twitter 1" height="1426" width="1282" msid="81864436" hostid="261"></div></li><li><strong>Import email lists:</strong> Twitter's Newsletters platform lets you import emails through CSVs, Mailchimp, or add addresses manually - all options that are viewable via your Subscribers tab, which keeps an updated list of those who read your newsletter. </li><li><strong>Embed social content:</strong> Twitter owning Revue means it prioritizes you integrating content from your Twitter profile, but you can also include posts and content from other social sites like Facebook and Medium.<br /><br /><div type="image" title="Twitter 2" height="1652" width="2317" msid="81864437" hostid="261"></div></li><li><strong>Earn money from subscribers:</strong> Download the Stripe extension and link it to your Newsletters account to make revenue off the content you create and share. You can decide how much to charge your subscribers and determine whether an issue is available to all or only paid members. </li><li><strong>Analyze engagement:</strong> Once your newsletter is out in the world, the Insights page will let you evaluate a ton of data related to your publication. Count unique opens, average open and click-through rates, degrees of engagement over time, as well as your subscriber growth and where it's coming from - think your profile page, API, imports, and manual adds - among things you can track. <br /><br /><div type="image" title="Twitter 3" height="1242" width="1600" msid="81864438" hostid="261"></div></li><li><strong>Add team members, create custom domains and more:</strong> Under your Account settings, you can also create a custom newsletter domain, add google analytics, and change the language of your newsletter. In the Profile tab, you can update your newsletter image, issue description, newsletter welcome text, and address info. </li></ul><h2>How to sign up for Twitter Newsletters</h2><p>You can access Newsletters from both the desktop site. </p><p>If you log in to Twitter through the web browser on your desktop or laptop, on the left side of your timeline you'll see a link that says "More." Click on that, and in the pop-up menu that appears, you'll see a list of options, including Newsletters. </p><div type="image" title="Newsletters_Image2" height="1090" width="544" msid="81864439" hostid="261"></div><p>Newsletters are still unavailable through the mobile app, but if you access Twitter on a mobile browser, the Newsletter icon will appear in the pop-up menu after you tap on your profile picture. </p><div type="image" title="Newsletters 1" height="1068" width="678" msid="81864440" hostid="261"></div><h2>Signing up for Twitter Newsletters</h2><p>Here's a basic guide on how to get started making a newsletter. <br /><br /></p><ol><li>To use Twitter Newsletters, first <a href="https://www.getrevue.co/users/sign_up" target="_blank" rel="noopener">sign up for a Revue account</a> either with an email or Twitter account. <br /><br /><div type="image" title="Newsletter 3" height="1373" width="2807" msid="81864441" hostid="261"></div></li><li>Authorize the Revue app's ability to access your Twitter account. <br /><br /><div type="image" title="Revue 1" height="1177" width="1407" msid="81864442" hostid="261"></div><br /><br /></li><li>Create a profile URL, along with the title of your newsletter, and your country of residence.<br /><br /><div type="image" title="Revue 2" height="1354" width="1214" msid="81864443" hostid="261"></div></li><li>Design and edit your newsletter's template, adjusting your section headers, text boxes, links, and media.  <br /><br /><div type="image" title="Revue 3" height="1211" width="1407" msid="81864444" hostid="261"></div><br /><br /><p><strong>Quick tip:</strong> Set a subject line for your first "issue," and consider adding articles and images already posted to your Twitter profile. </p></li><li>Click the three dots underneath the Twitter icon in the right column to pull in content from social platforms - including Facebook, Instagram, and Medium - you want to integrate into your newsletter. <br /><br /><div type="image" title="Revue 3a" height="1312" width="701" msid="81864445" hostid="261"></div><br /><br /><p><strong>Quick tip:</strong> You can add browser extensions for Wordpress, Mailchimp, Stripe, LinkedIn, and Drupal, Stripe, and more to add paid versions of your newsletter, import subscribers, and embed sign-up forms for your newsletter into your personal website. </p></li><li>Click "Preview" to review your issue in your browser or have a preview sent to your email address.<br /><br /><div type="image" title="Revue 4" height="661" width="964" msid="81864446" hostid="261"></div></li><li>When you're finished, select "Schedule issue."</li><li>You'll be prompted to "Add Subscribers," and taken to a screen where you can do it manually, through MailChimp, or by importing via CSV files or by pasting addresses. <br /><br /><div type="image" title="Newsletters 6" height="1233" width="1233" msid="81864447" hostid="261"></div><br /><br /><p><strong>Quick tip:</strong> You can also add your own email to test out how your newsletter will look to subscribers. </p></li><li>After your subscribers list is established, you can schedule your issue to send now or later. <br /><br /><div type="image" title="Revue 5" height="1374" width="1181" msid="81864448" hostid="261"></div></li><li>A confirmation screen will detail when your issue is slated to publish, how many subscribers will see it, as well as an analytics chart that lets your track newsletter engagement will appear. <br /><br />From here you can "Edit" your newsletter before it sends or "Cancel" it altogether. <br /><br /><div type="image" title="Revue 6" height="1108" width="1583" msid="81864449" hostid="261"></div></li></ol><a data-type="600216b72a2cea7d73726d1a">How to post Twitter voice tweets and share your thoughts in playable audio files</a><a data-type="5fb6cfab94ffac7d195b2601">How to post a fleet on Twitter in 2 ways, and share temporary text, pictures, or videos</a><a data-type="60427c0cd67e4165d71d9fb7">Twitter's Birdwatch feature hopes to combat misinformation. Here's how it works and how to sign up for it</a><a data-type="5f5bcce4be509c5a702eaba5">How to limit replies to your Twitter posts, so that no account or only certain accounts can reply</a>

What are Twitter Newsletters? How you can sign up to grow your Twitter following and monetize your content

Instagram's lax privacy practices let a trusted partner track millions of users' physical locations, secretly save their Stories, and openly flout its rules

<ul class="summary-list"><li>Nutritionists work with everyone - from regular individuals who wish to optimize their health to elite athletes who want to enhance their performance through diet, exercise, and even stress management.</li><li>In 2018, there were approximately 70,900 dietitians and nutritionists in the US.</li><li>Business Insider spoke to four nationally-recognized nutritionists who earn well above the average annual wage for their industry, which was $60,370 per year in 2018.</li><li>They revealed how they established themselves as experts in their field and gained a devoted following by having a presence - online and in real life - and investing in themselves.</li><li><a href="https://www.businessinsider.com/prime">Click here for more BI Prime Stories.</a></li></ul><p>If you have an interest in nutrition and a desire to understand how food choices impact your health and productivity, you may want to consider pursuing a career as a dietitian. </p><p>There were approximately <a href="https://www.bls.gov/ooh/healthcare/dietitians-and-nutritionists.htm">70,900 dietitians and nutritionists</a> in the US in 2018, the US Bureau of Labor Statistics shows. To <a href="https://www.eatrightpro.org/about-us/become-an-rdn-or-dtr/high-school-students/5-steps-to-become-a-registered-dietitian-nutritionist">become a registered dietitian</a>, you have to first earn a bachelor's degree in dietetics, clinical nutrition, public health nutrition, or food and nutrition from an accredited program. You'll then be required to complete an internship in which you spend at least 1,200 hours working under the supervision of a licensed professional. Next, you'll need to pass a registration exam. </p><p>Depending on where you live, you may also need to secure a state license in order to pursue employment. And once that's complete, you'll have to commit to continuing education so you're able to impart the most up-to-date and relevant information to your clients.</p><p>Though that might sound like a lot of work, registered dietitians can earn a lucrative living.</p><p>The average yearly income for a dietitian was <a href="https://www.bls.gov/ooh/healthcare/dietitians-and-nutritionists.htm">$60,370 </a>in 2018, according to the US Bureau of Labor Statistics, but there are a myriad of ways to use your expertise to bring in more than $100,000 annually. You can provide one-on-one, group, or online coaching. Or you can serve as a consultant to sports teams and athletes, work as a spokesperson, make media appearances, publish a book, create a food line, and more.</p><p>Four nationally-recognized nutritionists and dietitians who did just this shared their secrets that have enabled them to build successful businesses.</p><h1>Be authentic in your passion for nutrition and practice what you preach</h1><p>As the go-to nutritionist for celebrities and Fortune 100 CEOs, <a href="https://www.onestopregeneration.com">Oz Garcia </a>has been helping clients find long-term solutions for achieving optimum health performance for four decades. But before the anti-aging guru began working with A-listers like Heidi Klum, Gwyneth Paltrow, and Hilary Swank, he recognized that he needed to immerse himself in a healthy lifestyle: The avid runner began focusing on the way he ate, slept, and managed stress.</p><p>"I think one of the most important things in terms of building a kind of venture in the way that I did is you have to be pretty authentic," said Garcia, who is currently head of health and nutritional services for <a href="https://www.equinox.com/">Equinox Fitness Clubs </a>worldwide. "You've got to live the life and be an example and not preach to people."</p><p>Garcia got his start by sharing his knowledge with fellow members of the <a href="https://www.nyrr.org/">New York Road Runners</a>, where he established himself as both a pioneer and an expert in the field of health and optimum performance. He noted that he's shocked by what he initially "gave away for free," but it led him to make connections that grew his client base. He currently charges $25,000 per client annually for coaching that includes all aspects of diet, exercise, sleep, and stress management.</p><p><a href="https://www.dawnjacksonblatner.com">Dawn Jackson Blatner</a> - who serves as the nutrition consultant for the Chicago Cubs, sits on the nutrition advisory board of Shape magazine, and earns in the mid-six-figure range annually - agreed.</p><p>"My first job was my dream job: a dietitian in a health food store," Blatner said. "Although I absolutely loved the work, I only made enough money to live in a reconverted garage that was roach-infested. I didn't care because I was doing work I loved. The first seven to eight years of my career was pursuing dream work without regard to making money and instead focused on building experience."</p><p>How did she pivot from humble beginnings to becoming a sought-after, six-figure dietitian?</p><p>"My mentor suggested I apply to be a media spokesperson for the <a href="https://www.eatright.org/">Academy of Nutrition and Dietetics</a>," she said. "It was a 'hell yes!' decision for me to apply, and I got the position. I hustled and it introduced me to all types of national media outlets and I was able to start building enough freelance work that I could quit my full-time job." </p><p>Blatner also credited joining a mastermind group of three other women with giving her the confidence to ask for more money at each step along her career path, recognizing the value and authenticity she brings to every client and professional engagement.</p><p>"I work to present what I know in a way that connects with people on an emotional level, to help people feel excited, hopeful, motivated, and positive about their nutrition," she said. "I don't aim to be an expert: I aim to be a person with an expertise. This mindset helps me keep things relatable, real, and authentic."</p><h1>Take the initiative to create new opportunities and don't let 'no' stop you</h1><p>While pursuing a dual degree in nutrition and exercise science at Kansas State University in the mid 1990s, <a href="https://nutritionexpert.com/">Mitzi Dulan</a> read that internships at the Olympic Training Center were among the top 50 most prestigious in the country. Unfortunately, a sports-nutrition internship didn't exist. Rather than let that stop her, Dulan penned handwritten letters and made phone calls to the internship coordinator, hoping the center would consider creating one.</p><p>"This took me nearly one year of writing and calling," she said. "I did make contact after about eight months, and she said they didn't have an internship, but she might see if they could offer one. A few months later she called with the news that they were going to offer it for the first time, and I was being offered the position."</p><p>Dulan employed that same hustle to create the career she wanted. As she was completing an internship at the University of California, San Francisco Medical Center, she was offered the chance to earn $42,000 per year as a clinical dietitian. Though she was tempted to take the position, she wanted to forge an entrepreneurial path which allowed her to pair her nutrition knowledge with her love for sports - and the ability to substantially increase her income. She reached out to all the sports teams in the Bay Area by phone to explain her dual degrees, unique Olympic Training Center internship, and how she could help their players improve performance through nutrition. </p><p>Dulan's calls paid off when she heard back from two teams, and she became the first sports team nutritionist for the Golden State Warriors.</p><p>"Now there are so many opportunities in sports nutrition, but back then there were none," said Dulan, who went on to serve as the team nutritionist for the Kansas City Royals baseball team and the Kansas City Chiefs football team. "I had to go out there, explain what I was going to do, and sell them on how I was going to improve their performance." </p><p>Blatner, too, wasn't discouraged during those early years when things didn't go her way.</p><p>"Most of my first jobs all started with a 'no,'" she recalled. "I begged, worked for free, offered test periods for my services, and believed in myself when other people did not. I got opportunities because I put it all on the line."</p><p>Blatner shared that it took almost three years of pitching ideas every week before she got her first television segment, which led her to become a spokesperson for the Academy of Nutrition and Dietetics.</p><h1>Establish a presence - online and in person</h1><p>Because one of the first places clients may find you is online, having a professional website and regularly updated social media platforms is key.</p><p>Dulan, who was living and working in San Francisco in the late 1990s, credits the dotcom boom with helping propel her business. The dietitian said she was ahead of the curve in recognizing the importance of not only having a website, but also securing a strong URL: NutritionExpert.com. </p><p>"I was an early adopter of Pinterest and pinning great nutrition and fitness content, and during the days when everyone was signing up, I feel like if someone signed up with certain interests, that Pinterest automatically had them follow me," Dulan said. "I've never confirmed this 100%, but I was gaining about 25,000 followers per day for quite a while."</p><p>Think of your website as your calling card, said Garcia.</p><p>"Make sure that your website is compelling; make it yourself, if you have to, using <a href="https://www.squarespace.com">Squarespace</a>," said Garcia, who also recommended professionals join LinkedIn. "Blog daily. I think blogging makes an immense difference. If you're going to use social media - Instagram - you've got to post everyday."</p><p>Much like Dulan and Garcia, Blatner said she started her career before the rise of social media, so she spent much of her time focused on magazines and television. Since then, she's embraced and blended platforms like Instagram into the mix. Still, she cautioned others to remember that posts shouldn't be about you: Shift the focus from yourself to what others can learn from you.</p><p><a href="https://libbyrothschild.com">Libby Rothschild</a>, registered dietitian and host of the <a href="https://podcasts.apple.com/us/podcast/dietitian-boss-with-libby-rothschild-ms-rd-cpt/id1367224519">"Dietitian Boss" podcast</a>, said using social media marketing is how she grew her business from a side hustle to nearly a $500,000 in revenue within 10 months.</p><p>"I set goals for how I want to measure success both in terms of reach and sales," Rothschild explained. "What's made me stand out is consistency. I show up and do the work. I'm focused, ambitious, and I take my audience with me on my journey every step of the way, which inspires them and holds me accountable."</p><p>Describing herself as an "accidental entrepreneur," Rothschild shared that before using social media marketing, she relied on "outdated ways to make money, such as in-person networking and word-of-mouth referrals." Marketing on Instagram added $1,000 to her monthly income after just two months on the platform.</p><p>"This posted during my launch in January (last month), and the website clicks translated to prospects booking a discovery call, which directly translated into sales," she said.</p><p>But meeting with people and groups in person is just as important, Garcia said. He also recommended joining local and national organizations - where you have an opportunity to network and meet colleagues and potential clients - as well as public speaking. </p><p>When Dulan was just starting her career, she joined <a href="https://www.dietitian.org/bay-area/">Bay Area District Dietitians</a> and <a href="https://www.nedpg.org/">Nutrition Entrepreneurs</a>, a national organization, where she connected with Maye Musk: model, dietitian, and mom to Tesla CEO, Elon. Like Garcia, Dulan is a sought-after media source and spokesperson who believes in over-delivering to her clients.</p><p>"Of course, the biggest way of over-delivering in the PR world is to be able to bring opportunities to your clients," she said. "PR has changed a lot and it can be hard to get media. I have developed great relationships over the years and also get a lot of email requests for media interviews with top media."</p><h1>Invest in yourself and your business</h1><p>In order to best serve his clients, Garcia said he keeps himself on the cutting edge by taking courses and attending programs whenever possible.</p><p>"This past weekend, I did a course with Steven Kotler, who is probably one of the greatest journalists and writers on the subject matter of the current state of neuroscience as it affects athletes and human optimization," he said. "In the middle of an extraordinarily busy week overall, I took the time out to go do it, and that's the kind of information that when you bring it back, makes you a hundred times more capable of impacting somebody who is tired, worn-out, has the money but doesn't know how to enjoy themselves, and teach them how to craft a better life."</p><p>Reinvesting in herself and her business is something Rothschild also prioritizes.</p><p>"I use the<a href="https://mikemichalowicz.com/profit-first/"> Profit First Method</a> for accounting, created by Mike Michalowicz, which means that I allocate money every month to my operating budget," she explained. "I regularly set 45% of my earnings to operation expenses, which includes investing back into my company. I invest heavily into coaching, mentors, contract workers, and, soon, employees."</p><h1>Look for new avenues to bring in revenue and clients</h1><p>During her 10th season with the Kansas City Royals, Dulan decided to make her protein ball recipe that had gone viral on Pinterest for the players. No matter how many dozens she rolled, the team gobbled up the protein-packed snack. Six weeks later, the Kansas City Royals won the World Series for the first time in 30 years, and Dulan and her balls were the talk of the town.</p><p>As requests for the protein balls poured in, Dulan saw a new opportunity and created <a href="https://simplyfuel.com">Simply Fuel</a>, her line of on-the-go snacks made with whole food ingredients. She said the company, started in 2015, is poised to turn a profit this year. Dulan hopes to use the success of this venture to serve as an angel investor for female-founded food companies.</p><p>Another way nutritionists can successfully reach and grow their audience and clientele is by writing a book. Based on her massive Pinterest following, Dulan published "<a href="https://nutritionexpert.com/pinterest-book-diet/">The Pinterest Diet: Pin Your Way to Thin</a>," and followed it up with "<a href="https://nutritionexpert.com/all-pro-diet/">The All-Pro Diet: Lose Fat, Build Muscle, and Live Like a Champion</a>."</p><p>"Even if you don't know what to say, start something, self-publish," Garcia suggested. "I knew enough by the time I wrote my first book, '<a href="https://www.amazon.com/Balance-Personal-Prescription-Supermetabolism-Rejuvenation/dp/0060392541/ref=tmm_hrd_swatch_0">The Balance</a>,' which was published by Judith Regan and Harper Collins, that it turned out to be a bestseller, and I never in a million years would've believed it, but that really cemented my career."</p><p class="tagline"><a href="/intelligence/digital-health?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_subscription&amp;itm_content=health&amp;itm_campaign=digital-health"></a></p><p>Featured Digital Health Articles:<br />- <a href="/telehealth-industry-explained">Telehealth Industry: Benefits, Services &amp; Examples</a><br />- <a href="/value-based-care-pay-for-performance-healthcare-model">Value-Based Care Model: Pay-for-Performance Healthcare</a><br />- <a href="/senior-care-market-trends">Senior Care &amp; Assisted Living Market Trends</a><br />- <a href="/wearable-technology-healthcare-medical-devices">Smart Medical Devices: Wearable Tech in Healthcare</a><br />- <a href="/artificial-intelligence-healthcare">AI in Healthcare</a><br />- <a href="/remote-patient-monitoring-industry-explained">Remote Patient Monitoring Industry: Devices &amp; Market Trends</a></p>

How to earn a 6-figure salary as a dietitian or nutritionist, according to 4 renowned entrepreneurs in the industry

<p><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Flickr/Alper Çugun" title_caption="Tell a story." class="zoomin" href="https://static-ssl.businessinsider.com/image/560c28c39dd7cc16008be291-960/laptop.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>Flickr/Alper Çugun</span></p><p class="caption">Tell a story.</p></div><p></p></div></div>You can have all the experience in the world, but if your résumé doesn't stand out - or if it does, but for all the wrong reasons - nobody will take the time to look at it closely enough to see all that great experience, says Amanda Augustine, a <a href="http://www.jobsearchamanda.com">career consultant</a> and career management expert for <a href="http://www.theladders.com/careers">TheLadders</a>.<strong><a href="http://www.theladders.com/careers"><br /></a></strong></p><p>"Many mid-level professionals simply tack on experience to their existing résumé, rather than editing the entire document," she says. "While it can be tempting - easier and less stressful - to just keep adding information, it's not going to help your job search."</p><p>As your career progresses, the emphasis of your résumé should change, Augustine says. "Employers are no longer focusing on your education, relevant internships, and extracurricular activities. Now they're more interested in the skill sets you've developed and the accomplishments you've achieved in your professional career. Your résumé needs to tell your story."</p><p>To get a clearer picture of what makes a résumé stand out for all the wrong reasons, we asked Augustine to create a sample of a terrible one for a mid-level professional.</p><p><div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span>Skye Gould/Business Insider</span></p></div><p></p></div></div></p><p>What makes this a bad résumé for a mid-level professional? Augustine outlines the following reasons:</p><p><strong>1. He included his address.</strong></p><p>"While including your full address isn't going to tank your chances of getting an interview, I recommend leaving the street address off to avoid unnecessary risk of identity theft," Augustine says. "Chances are you'll end up uploading your résumé to a number of job boards and circulating it throughout your network. Play it safe and leave the street address off." There's no reason to include it.</p><p><strong>2. LinkedIn profile is missing.</strong></p><p>"These days, there's no excuse for a recent college grad to not have a LinkedIn profile, let alone a professional who is further along in his career," she says. Include the URL to your profile - but only after you edit the profile to support your current job goals and tell the same story as your newly edited résumé.</p><p><strong>3. Professional title and summary are missing.</strong></p><p>According to an eye-tracking study by <a href="http://www.theladders.com/careers/">TheLadders</a>, the average recruiter scans a résumé for six seconds before deciding whether it's worth the recruiter's time. "It's imperative that you use the top third of your résumé to clearly explain what role you're targeting and why you're qualified for such a position," she says. "That's where the professional title and summary come in."</p><p>Before you dive into your professional experience, give the reader a summary of your qualifications. Include a professional title, such as "Public Relations Professional" or "Public Relations Manager" and then provide a short paragraph (three to five sentences) that summarizes your qualifications.</p><p><strong>4. He doesn't mention his areas of expertise</strong>.</p><p>At this point in your career, you should be able to list numerous core competencies or specialties you've gained through your experience. "This list serves two purposes," Augustine says. "First, it will help the reader quickly scan your résumé and get a sense of your skill set and interests. Second, this content will help your résumé rise to the top of the pile when you have to submit it for an electronic application." Think of it as search engine optimization (SEO) for your résumé.</p><p>If you're unsure what to include, review a number of job listings you're interested in and qualified for and identify the key terms and requirements that routinely pop up. "If you have these skills, include them in your core-competencies section or look for ways to weave them into your professional experience," she suggests.<br /><br /><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="asdf" title_caption="Don't offer references." class="zoomin" href="https://static-ssl.businessinsider.com/image/554a22cf6bb3f7a32ef10c73-960/resume-job-interview-19-7.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>asdf</span></p><p class="caption">Don't offer references.</p></div><p></p></div></div></p><p><strong>5. Companies have no descriptions.</strong></p><p>If you worked only for big companies that have great brand recognition, you can skip the company descriptions. If you haven't, make sure you include a short blurb - one line only - that describes the company. Choose what information you include based on your job goals. For instance, if you're planning to switch industries, you may focus on the location or size of the company.</p><p>"This description will also help the reader put your title into perspective," Augustine says. "For instance, if you're currently a director at a small company, including this description will help the reader understand why you may be targeting a manager-level role at a much larger organization."</p><p>She continues: "I also recommend moving the job title onto its own line so it's easier for the reader to pick out the titles and company names."</p><p><strong>6. Everything is bulleted.</strong></p><p>Augustine recommends breaking descriptions of your experience into two sections: a small paragraph (two to three sentences) that summarizes your role and responsibilities; and a list of two to five bullets that highlights your accomplishments and major contributions. "Bullet points should be considered bragging points," she says. "Save them for the information you want to draw the reader's eye to most."</p><p>Whenever possible, quantify your experience and achievements. Include the number of team members you managed, the size of the budgets you worked with, and the number of clients you served. Think about how you illustrate the impact you made on the team.</p><p><strong>7. Page two is missing a header.</strong></p><p>While you don't have to repeat all the information you included at the top of page one, you should include your name, phone number, and email address. This will help the reader remember whose experience they're reading about and provide them with key contact information, should the recruiter want to speak with you right away, Augustine says.</p><p><strong>8. He includes internships.</strong></p><p>You're no longer new to the workforce; recruiters are interested in the work you've been doing most recently, not the internships you held back when you were still in college. It's time to remove these from the résumé and focus on more recent and relevant work.</p><p><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Rick Wilking/Reuters" title_caption="Include only relevant information." class="zoomin" href="https://static-ssl.businessinsider.com/image/554a23156bb3f71437f10c73-960/job-interview-resume-9.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span><a href="http://pictures.reuters.com/C.aspx?VP3=SearchResult&amp;VBID=2C04WN5ICKJPL&amp;SMLS=1&amp;RW=1077&amp;RH=657">Rick Wilking/Reuters</a></span></p><p class="caption">Include only relevant information.</p></div><p></p></div></div></p><p><strong>9.</strong> <strong>Computer skills are light.</strong></p><p>"Maybe this job seeker really only knows how to use Microsoft Suite, but I have a feeling that's not the case," Augustine says. "At this point, employers assume you can use MS Word and Excel. Consider what other skills you've gained since graduation. Are there certain databases or software programs you had to learn for one of your jobs? Include that information as well."</p><p><strong>10. He lists his GPA.</strong></p><p>When you first graduated from school, your stellar GPA was a great selling point, especially if your internship experience was slim. "However, now that you've been in the 'real world' for a number of years, employers couldn't care less about your college grades," Augustine says. "They're much more interested in your performance on the job."</p><p><strong>11. He offers references.</strong></p><p>There's no reason to mention references or include a list of them on your résumé. Employers know you'll provide this information if you want the job. "Save your precious résumé real estate for other information; leave your list of references off," Augustine says.</p><p><strong>12. He uses Times New Roman font.</strong></p><p>"While I don't think there's anything particularly wrong with this font, I usually recommend against it because it's so common on résumés," Augustine says. "Why not using something slightly different so you're more likely to stand out?"</p><p>Also consider your audience. "If you're working in PR, I'd recommend using a cleaner-looking font, such as Arial, Calibri, or Helvetica," she says. "I usually reserve Times New Roman or Garamond for professionals in finance or law."</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/follow-up-questions-end-job-interview-2015-1">7 smart questions to ask at the end of every job interview</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="B4ODhobjqemZPKhZS_YxGsIknwbquGn9" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

12 reasons this is a horrible resume for a mid-level employee

<p><div class="KonaFilter image-container display-table float_right click-to-enlarge"><div><div class="image on-image"><a title_source="InReach Ventures" title_caption="John Mesrie, Roberto Bonanzinga and Ben Smith of InReach Ventures." class="zoomin" href="https://static-ssl.businessinsider.com/image/563b6cf4dd0895ec6b8b45c9-960/in reach ventures 01.jpg"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>InReach Ventures</span></p><p class="caption">John Mesrie, Roberto Bonanzinga and Ben Smith of InReach Ventures.</p></div><p></p></div></div>In the US, if venture capital investors or tech company founders need to find each other, they go to one of two places: Silicon Valley or New York. Companies that need tech workers, and the media that follow them, eventually relocate or open offices in one of those two areas.</p><p>The scene - and the money that funds it - is highly geographically concentrated.</p><p>In Europe, the opposite is true. VC firms and companies are scattered around a dozen major cities. The next Facebook may be in Prague right now, but unless the VC firms in London fly to Prague (or learn to speak Czech) they might never discover it. It is very difficult for an investor in Paris to just grab a coffee with a founder from Helsinki, even though that kind of random encounter happens all the time in San Francisco.</p><p>Yet bizarrely, European tech venture funding is organised almost as if it's a mirror of its larger American friend. Each major American VC fund has a European "copy." Roberto Bonanzinga, a VC who left Balderton Capital last summer to strike out on his own, uses this slide to illustrate the "sameness" of US and European tech funds:</p><p><div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image"><a title_source="InReach Ventures" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/563b6cf4dd0895ec6b8b45ca-960/screen shot 2015-11-05 at 14.48.40.png"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a><p class="source"><span>InReach Ventures</span></p></div><p></p></div></div></p><p>(Only Eden and Rocket Internet are uniquely European, according to Bonanzinga's chart, because they have a country-by-country focus that the US obviously cannot have.)</p><p>And yet the VC firms in Europe operate in the same labour-intensive way that their American counterparts do: Individuals take meetings and then return to the office to compare notes.</p><p>This is highly efficient in the US because everyone is within driving distance of San Francisco, or a subway-ride away in Manhattan. Yet in Europe, these meetings require plane trips or extend tours of the continent. It is not unusual for VCs to get on a plane in the morning, travel from London to Italy, and then get another plane back home in the evening.</p><h2>"The most advanced software tool adopted by most VC partners has been Gmail."</h2><p>Bonanzinga believes he can completely change the way tech companies are funded in Europe. He wants to do the one thing that VC firms have been slow to do regardless of where they are based: use technology to drive the VC funding process.</p><p>The irony of the VC world is that while these firms are trying to find the most advanced, innovative new devices and software imaginable, venture capitalists themselves actually use very little tech of their own. Face-to-face meetings and phone calls are the main currency. Email, PowerPoint and Excel are the platforms of choice. The tech that VC firms use today has hardly changed since the late 1990s. "<a href="https://medium.com/entrepreneurship-at-work/inreach-ventures-fb6b3e20c773">The most advanced software tool adopted by most VC partners has been Gmail," Bonanzinga wrote on Medium recently</a>.</p><p>Bonanzinga, with partners Ben Smith (the former <keyword id="6354868" type="COUNTRY" weightage="60" keywordseo="UK">UK</keyword> Director of Engineering at Yammer/Microsoft) and John Mesrie (the former General Counsel at Balderton Capital) have created a tech startup discovery platform called DIG, which automates the discovery of new companies. Their new VC firm, InReach Ventures, will use the software to locate new investment opportunities. Once investment deals have been struck those companies will also be given access to InReach's internal company development platform.</p><p>DIG is a kind of search engine. People who use a search engine normally know what they are looking for. Yet in VC funding you don't know exactly what you're looking for because it hasn't been invented yet, and often founders are trying hide their inventions from outside observers in order to get a jump-start on the competition. Yet people who begin new companies or projects start leaving clues and traces to those new ventures almost from the moment they have their first idea. They may adjust their LinkedIn profile or Facebook bio. They may buy a URL. They may start tweeting about a new topic they previously didn't seem interested in.</p><p>DIG monitors all these clues - along with sites like Crunchbase, Product Hunt and AngelList, and alerts InReach when it discovers interesting changes that may indicate an individual has a good idea for a new business.</p><h2>"My platform will still identify them even if they don't go to fancy bars with cool journalists."</h2><p>For instance, DIG recently alerted Bonanzinga to a guy in Berlin who had been working in the online payments business. "The guy started putting the company name on a couple of websites, extremely low-key, not spotted by any other investor, there was no real fundraising process, and I sent him an email saying 'Can we have a chat about it?' and the question he asked me was: 'How did you know?'"</p><p>Inreach is hoping that DIG will solve the obvious contradiction in tech investment: VCs say they are looking for the best investments possible, but usually they are only encountering the investments that are geographically convenient to them. Which is a ridiculous way to choose companies to invest in.</p><p>"If I see an interesting company which has got some interesting momentum in the traffic on their website and on their mobile app, these guys may be, for all we know, in the middle of Sweden and not even in Stockholm, my platform will still identify them even if they don't go to fancy bars with cool journalists."</p><p>Once InReach has made an investment the company will be given access to InReach's internal company development platform that will allow Inreach companies to talk to each other, learn from each other's mistakes, and benefit from the management experience of Bonanzinga, Smith and Mesrie.</p><p>InReach has also got a new twist on how it funds new ventures. Instead of raising one giant bloc of capital from large institutions and then charging a management fee for handling the investments, InReach will be open-ended, meaning that funds will provided on a deal-by-deal basis. Bonanzinga says he has partners already lined up that can keep InReach going for the next five years. And Inreach won't charge a management fee. The firm will be compensated solely from the success - or failure - of the investments it makes.</p><p>It might sound like PR spin - surely every VC firm thinks it is unique compared to its peers? - but InReach does pose one major cultural challenge to the VC business. Previously, venture capital has been conducted as an artisanal process in which individual visionaries or gurus pull from their personal insight in order to make investments. The VC world is bejeweled with great minds and legendary names, like Marc Andreessen or Bill Gurley. It's a star system, in other words.</p><p>InReach by contrast is saying "no, there's a machine for this. A piece of software can make these connections for us."</p><p>"I'm trying to use technology to scale what has historically been a quite unscalable business, that is venture capital," Bonanzinga says.</p><p>And here is the scale he is hoping for: "What I will be happy with is if in 10 years time through DIG, I discover somebody under the radar screen that maybe is in Prague or somewhere like that. I gave him some money and help him, and through that he will be able to unleash his potential and to really be able to build out of Europe a really large sustainable business with hundred of thousands of jobs. Obviously it will be a global company and there is no reason that such as company should not happen in Europe."</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/excel-data-hack-text-columns-sort-finance-spreadsheet-2015-10">This handy tool solves one of the most annoying problems in Excel</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="Z1MGs1bDriNRtaLeoHRaOzgkHH_wpJxK" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

This new tech VC firm thinks it has a piece of software that can create hundreds of thousands of jobs in Europe

<a class="zoomin" href="https://static-ssl.businessinsider.com/image/554a228e69bedd022d92e052-960/laptop-cafe-girl-blonde-14.jpg" title_caption="Tell a story." title_source="Xuesong Liao / Getty"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a>
			<p class="source">
				Xuesong Liao / Getty</p>
			<p class="caption">
				Tell a story.</p>
		
		
	

You can have all the experience in the world, but if your résumé doesn't stand out - or it does, but for the wrong reasons - nobody will take the time to look at it closely enough to see all that great experience, says Amanda Augustine, a <a href="http://www.jobsearchamanda.com">career consultant</a> and career management expert for <a href="http://www.theladders.com/careers">TheLadders</a>.<br />

<p>
	"Many mid-level professionals simply tack on experience to their existing résumé, rather than editing the entire document," she says. "While it can be tempting - easier and less stressful - to just keep adding information, it's not going to help your job search."</p>
<p>
	As your career progresses, the emphasis of your résumé should change, Augustine explains. "Employers are no longer focusing on your education, relevant internships, and extracurricular activities. Now, they're more interested in the skill sets you've developed and the accomplishments you've achieved in your professional career. Your résumé needs to tell your story."</p>
<p>
	To get a clearer picture of what makes a résumé stand out for all the wrong reasons, we asked Augustine to create a sample of a terrible one for a mid-level professional.</p>


	
		
			
			<p class="source">
				Skye Gould/Business Insider</p>
		
		
	


<p>
	What makes this a bad résumé for a mid-level professional? Augustine outlines the following reasons:</p>
<p>
	<strong>1. He included his address.</strong></p>
<p>
	"While including your full address isn't going to tank your chances of getting an interview, I recommend leaving the street address off to avoid unnecessary risk of identity theft," says Augustine. "Chances are you'll end up uploading your résumé to a number of job boards and circulating it throughout your network. Play it safe and leave the street address off." There's absolutely no reason to include it.</p>
<p>
	<strong>2. LinkedIn profile is missing.</strong></p>
<p>
	"These days, there's no excuse for a recent college grad to not have a LinkedIn profile, let alone a professional who is further along in his career," she says. Include the URL to your profile - but only after you edit the profile to support your current job goals and tell the same story as your newly edited résumé.</p>
<p>
	<strong>3. Professional title and summary are missing.</strong></p>
<p>
	According to an eye-tracking study by <a href="http://www.theladders.com/careers/">TheLadders</a>, the average recruiter scans a résumé for six seconds before deciding if it's worth their time. "It's imperative that you use the top third of your résumé to clearly explain what role you're targeting and why you're qualified for such a position," she says. "That's where the professional title and summary come in."</p>
<p>
	Before you dive into your professional experience, give the reader a summary of your qualifications. Include a professional title, such as "Public Relations Professional" or "Public Relations Manager" and then provide a short paragraph (3-5 sentences) that summarizes your qualifications.</p>
<p>
	<strong>4. He doesn't mention his areas of expertise</strong>.</p>
<p>
	At this point in your career, you should be able to list a number of core competencies or specialties you've gained through your experience. "This list serves two purposes," explains Augustine. "First, it will help the reader quickly scan your résumé and get a sense of your skill set and interests. Second, this content will help your résumé rise to the top of the pile when you have to submit it for an electronic application." Think of it as search engine optimization (SEO) for your résumé.</p>
<p>
	If you're unsure what to include, review a number of job listings you're interested in and qualified for, and identify the key terms and requirements that routinely pop up. "If you have these skills, include them in your core competencies section or look for ways to weave them into your professional experience," she suggests.</p>

	
		
			<a class="zoomin" href="https://static-ssl.businessinsider.com/image/554a22cf6bb3f7a32ef10c73-960/resume-job-interview-19-7.jpg" title_caption="Don't offer references." title_source="asdf"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a>
			<p class="source">
				asdf</p>
			<p class="caption">
				Don't offer references.</p>
		
		
	


<p>
	<strong>5. Companies have no descriptions.</strong></p>
<p>
	If you only worked for big companies that have great brand recognition, you can skip the company descriptions. If you haven't, make sure you include a short blurb - one line only - that describes the company. Choose what information you include based on your job goals. For instance, if you're planning to switch industries, you may focus on the location or size of the company.</p>
<p>
	"This description will also help the reader put your title into perspective," says Augustine. "For instance, if you're currently a director at a small company, including this description will help the reader understand why you may be targeting a manager-level role at a much larger organization."</p>
<p>
	She continues: "I also recommend moving the job title onto its own line so it's easier for the reader to pick out the titles and company names."</p>
<p>
	<strong>6. Everything is bulleted.</strong></p>
<p>
	When describing your experience, Augustine recommends breaking it up into two sections: a small paragraph (2-3 sentences) that summarizes your role and responsibilities; and a list of 2-5 bullets that highlights your accomplishments and major contributions. "Bullet points should be considered bragging points," she says. "Save them for the information you want to draw the reader's eye to most."</p>
<p>
	Whenever possible, quantify your experience and achievements. Include the number of team members you managed, the size of the budgets you worked with, and the number of clients you served. Think about how you illustrate the impact you made on the team.</p>
<p>
	<strong>7. Page two is missing a header.</strong></p>
<p>
	While you don't have to repeat all the information you included at the top of page one, you should include your name, phone number, and email address. This will help the reader remember whose experience they're reading about and provide them with key contact information, should the recruiter want to speak with you right away, Augustine says.</p>
<p>
	<strong>8. He includes internships.</strong></p>
<p>
	You're no longer new to the workforce; recruiters are interested in the work you've been doing most recently, not the internships you held back when you were still in college. It's time to remove these from the résumé and focus on more recent and relevant work.</p>


	
		
			<a class="zoomin" href="https://static-ssl.businessinsider.com/image/554a23156bb3f71437f10c73-960/job-interview-resume-9.jpg" title_caption="Only include relevant information" title_source="Rick Wilking/Reuters"><span class="sprites click-to-enlarge-icon" title="Click to enlarge"></span></a>
			<p class="source">
				<a href="http://pictures.reuters.com/C.aspx?VP3=SearchResult&amp;VBID=2C04WN5ICKJPL&amp;SMLS=1&amp;RW=1077&amp;RH=657">Rick Wilking/Reuters</a></p>
			<p class="caption">
				Only include relevant information</p>
		
		
	


<p>
	<strong>9.</strong> <strong>Computer skills are light.</strong></p>
<p>
	"Maybe this job seeker really only knows how to use Microsoft Suite, but I have a feeling that's not the case," says Augustine. "At this point, employers assume you can use MS Word and Excel. Consider what other skills you've gained since graduation. Are there certain databases or software programs you had to learn for one of your jobs? Include that information as well."</p>
<p>
	<strong>10. He lists his GPA.</strong></p>
<p>
	When you first graduated from school, your stellar GPA was a great selling point, especially if your internship experience was slim. "However, now that you've been in the 'real world' for a number of years, employers couldn't care less about your college grades," she says. "They're much more interested in your performance on the job."</p>
<p>
	<strong>11. He offers references.</strong></p>
<p>
	There's no reason to mention references or include a list of them on your résumé. Employers know you'll provide this information if you want the job. "Save your precious résumé real estate for other information; leave your list of references off," Augustine says.</p>
<p>
	<strong>12. He uses Times New Roman font.</strong></p>
<p>
	"While I don't think there's anything particularly wrong with this font, I usually recommend against it because it's so common on résumés," she explains. "Why not using something slightly different so you're more likely to stand out?"</p>
<p>
	Also, consider your audience. "If you're working in PR, I'd recommend using a cleaner-looking font, such as Arial, Calibri or Helvetica," says Augustine. "I usually reserve Times New Roman or Garamond for professionals in finance or law."</p>

	<h3>
		NOW WATCH: <a href="http://www.businessinsider.com/follow-up-questions-end-job-interview-2015-1">7 smart questions to ask at the end of every job interview</a></h3>
	
		
			
			<br /><br />

12 reasons why this is a terrible resume for a mid-level employee

<p>On March 26, 2012, a new <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> startup called <a href="http://www.upworthy.com/">Upworthy</a> launched. Now it has 50 million monthly unique readers.</p>
<p>Almost all of its readers come from Facebook. The headlines, which <a href="http://www.businessinsider.com/how-upworthy-grew-to-104-million-monthly-readers-in-its-first-year-2013-3">Upworthy's editors toil over</a>, leave much to be desired and tug at heart strings. Although there's little more to the stories than something visual, like an infographic or a video, many of the posts are shared by millions of people on social media platforms.</p>
<p>With a staff of just 40 people, not all of them writers, <keyword id="1753005" type="UNKNOWN" weightage="60" keywordseo="Upworthy">Upworthy</keyword> is earning more than 1 million pageviews per employee. It's sneaking up on BuzzFeed, the first publication to really play into people's emotions. BuzzFeed boasts more than 75 million monthly uniques.</p>
<p>Here's what Upworthy's 2013 monthly traffic looks like:</p>
<p><div class="image-container"><div class="image"><p class="source">Upworthy</p></div></div></p>
<p>Lately, other <keyword id="6362513" type="ORGANIZATION" weightage="60" keywordseo="Startups">startups</keyword> have started to catch on to Upworthy's magical, social recipe. They've gained millions of readers in just a few months. <span style="font-size: 15px; line-height: 1.5em;">Here are a few of them.</span></p>
<h2>1. <a href="http://www.distractify.com">Distractify</a></h2>
<p><div class="image-container"><div class="image"><p class="source">Distractify</p></div></div></p>
<p>Like Upworthy, Distractify tries to find positive stories to present to readers with vague headlines. It also teases cute animals, like Buzzfeed. Recent headlines include:</p>
<ul>
<li><a href="http://distractify.com/people/amazing/he-found-a-barely-alive-creature-under-a-bag-of-mulch-what-he-did-next-that-will-take-your-breath-away/">He Found A Barely-Alive Creature Under A Bag Of Mulch. What He Did Next Will Take Your Breath Away.</a><a href="http://distractify.com/people/amazing/he-found-a-barely-alive-creature-under-a-bag-of-mulch-what-he-did-next-that-will-take-your-breath-away/"></a></li>
<li><a href="http://distractify.com/people/celebrities/can-you-guess-what-miley-and-this-dog-have-in-common/">This Corgi Might Look Innocent Until You See Him Unleash A Hidden Talent</a></li>
</ul>
<p>Distractify is a 3-person bootstrapped team, founded by 20-year-old Quinn Hu. The one-month-old site says it earned <a href="http://www.businessinsider.com/distractify-media-startup-2013-11">21 million uniques in its first 30 days</a>, but 90% of that traffic comes from Facebook. Quantcast shows a more modest - but still amazing - 14 million uniques.</p>
<p><div class="image-container"><div class="image"><p class="source">Quantcast</p></div></div></p>
<h2>2. <a href="http://www.viralnova.com">ViralNova</a></h2>
<p><div class="image-container"><div class="image"><p class="source">ViralNova.com</p></div></div>ViralNova launched over the summer and it's unclear who is running the site.  The domain was registered anonymously about one year ago and updated in May. Its headlines are even more mysterious than Distractify's. Here are some examples:</p>
<ul>
<li><a href="http://www.viralnova.com/lion-photographer/" title="The Only Thing More Unbelievable Than These Photos Is How They Were Taken. Wow.">The Only Thing More Unbelievable Than These Photos Is How They Were Taken. Wow.</a></li>
<li><a href="http://www.viralnova.com/dad-builds-spaceship/" title="This Dad Had A Crazy Idea To Build Something For His Son. Seemed Ridiculous But Turned Out PERFECT.">This Dad Had A Crazy Idea To Build Something For His Son. Seemed Ridiculous But Turned Out PERFECT.</a></li>
</ul>
<p>The site isn't measured on Quantcast, but it has nearly 450,000 Facebook fans. It definitely has millions of monthly readers by now.</p>
<h2>3. <a href="http://www.twistedsifter.com">TwistedSifter</a>*</h2>
<p><div class="image-container"><div class="image"><p class="source">Twisted Sifter</p></div></div></p>
<p>TwistedSifter has amassed more than 300,000 Facebook likes and 38 million YouTube views. It was founded three years ago by Ben Matthew Wong. Since it's been around for years, instead of months, it more closely resembles BuzzFeed than Upworthy*. But like Upworthy, its stories are visual and light on text. It headlines are more direct though.</p>
<p>Here are some of its recent headlines:</p>
<ul>
<li><a href="http://twistedsifter.com/2013/11/macro-close-ups-of-snowflakes-alexey-kljatov/">10 Amazing Close-Ups Show Now Two Snowflakes Are Alike</a></li>
<li><a href="http://twistedsifter.com/2013/10/the-story-of-glass-gem-corn/">The Most Interesting-Looking Corn In The World</a></li>
</ul>
<h2>4. <a href="http://knowmore.washingtonpost.com/">KnowMore</a></h2>
<p><div class="image-container"><div class="image"><p class="source">KnowMore</p></div></div></p>
<p>KnowMore is an Upworthy-inspired blog published by The Washington Post. It launched in early October and in just three weeks, it became the <a href="http://www.buzzfeed.com/jwherrman/memo-it-took-three-weeks-for-the-washington-posts-viral-site">Washington Post's biggest blog.</a> Dylan Matthews is the writer and producer of it.</p>
<p>"Single KnowMore items can do enormous traffic; one on the pope drew more than a million page views in two days," Washington Post executives told employees in an emailed memo obtained by BuzzFeed.</p>
<p>How long did that article take to produce? "The text is 44 words long, and the post took less than 10 minutes to create," <a href="http://www.washingtonpost.com/blogs/the-switch/wp/2013/11/14/this-bow-tied-blogger-got-a-million-page-views-in-2-days-heres-how-he-did-it/">The Washington Post's Timothy Lee revealed.</a></p>
<p>Here are some sample headlines:</p>
<ul>
<li><a href="http://knowmore.washingtonpost.com/2013/11/26/do-not-use-a-turkey-fryer-this-thanksgiving-you-will-die/">Do Not Use A Turkey Fryer This Thanksgiving. You Will Die</a></li>
<li><a href="http://knowmore.washingtonpost.com/2013/11/26/this-cartoon-breaks-down-the-most-important-feminist-concept-you-havent-heard-of/">This Cartoon Breaks Down The Most Important Feminist Concept You Haven't Heard Of</a></li>
</ul>
<h2><strong>5. <a href="http://www.ijreview.com">Independent Journal Review</a></strong></h2>
<p><div class="image-container"><div class="image"><p class="source">ijreview.com</p></div></div></p>
<p>In recent months, ijreview.com has exploded past competitors in website rankings. Its founders say the conservative-style Upworthy clone is <a href="http://www.buzzfeed.com/katherinemiller/the-right-wing-has-its-own-upworthy-and-you-wont-believe-how">"solidly profitable."</a></p>
<p>The site, led by Bert Atkinson, has fewer than ten people working on it. Its Facebook page, Conservative Daily, has more than 3 million likes. It also has 1 million email subscribers, according to BuzzFeed.</p>
<p>Here are some recent headlines and their respective Facebook likes, pulled out by BuzzFeed's Katherine Miller:</p>
<ul>
<li><a href="http://www.ijreview.com/2013/11/96462-teen-thought-knockout-innocent-victim-got-shot/">This Teen Thought He Could Knockout an Innocent Victim. Then He Learned About the 2nd Amendment</a> (51,000 Facebook likes)</li>
<li><a href="http://www.ijreview.com/2013/11/97127-judge-jeanine-sounds-obama-finally-transparent-americans-can-now-see-lies/">Judge Jeanine Takes Obama to the Woodshed for Lying in This Scathing Tongue-Lashing</a> (26,000 likes)</li>
</ul>
<h2><strong>What all this means for the future of media</strong></h2>
<p>Media startups like ViralNova and Distractify don't care how you find them. They don't care how long you stay on their websites, if you type in their URLs directly, or if you even know their websites' names.</p>
<p>They aren't trying to build brands. They're trying to earn traffic from social media referrals instead of through SEO or direct visits. </p>
<p>Is it a lasting trend? To some degree.</p>
<p>The digital world is shifting from one that is page-ranked (Google) to people-ranked (Facebook), which means people-recommended content is here to stay. Also, content that is light on text and heavy on visuals is easier to consume on mobile devices. So the Upworthy-inspired article format won't disappear either.</p>
<p><span style="font-size: 15px; line-height: 1.5em;">But there is one serious issue these sites will run into: they rely almost entirely on Facebook for traffic.If their Facebook referrals go away, so do their readers and ultimately, their businesses.</span></p>
<p><span style="font-size: 15px; line-height: 1.5em;">Other startups that have relied heavily on Facebook have fallen hard. They include Zynga, Viddy, Fab, Path and BranchOut. The minute Facebook changed its algorithms and stopped promoting their products, their traffic nosedived. Viddy returned money to investors and pivoted. BranchOut pivoted. And Zynga's stock tanked.</span></p>
<p>Right now, Facebook is being kind to publishers, sending them more traffic than ever before. <span>But all that could change. </span>(LinkedIn, by the way, used to do the same thing. The traffic surges stopped when LinkedIn created an in-house editorial team.) </p>
<p>Bryan Goldberg is on his second media site. His first was Bleacher Report. Now he's working on a site called Bustle. This time, he feels diversity of traffic is the single most-important metric for his startup.</p>
<p>"Even though the 1 million uniques is a great early milestone, the thing that has me really excited is the [diversity of traffic]," <a href="http://www.businessinsider.com/bustle-traffic-2013-11">Goldberg recently told Business Insider.</a> "The distribution of sources is almost perfectly even, which shows that Bustle is finding readers a lot of different ways. Having done this for a second time, I cannot overstate how important that is to me."</p>
<p>But until Facebook decides to pull the plug, the Upworthy clones will keep growing.While you can bemoan them for their clickbait headlines, no publisher can force a reader to share content with friends. <span style="font-size: 15px; line-height: 1.5em;">And these sites' readers are </span><a href="http://www.businessinsider.com/how-things-like-dustin-hoffman-go-viral-2013-7">sharing a lot.</a></p>

Upworthy Clones Are Everywhere, Clickbaiting Articles To Millions Of Readers

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image"></div><p></p></div></div></p>
<p class="p1" style="text-align: left;">This weekend I awoke to discover an odd tweet. It read: "Cale Guthrie Weissman, Incompetent Journalist or Complicit in Fraud?" Hmm, I thought, that's a bizarre question to be asking Cale Guthrie Weissman himself. </p>
<p class="p1" style="text-align: left;"><span style="line-height: 1.5em;">I clicked the tweet to discover an entire account using my name and likeness, all the while sending tweets besmirching my journalistic honor. </span></p>
<p class="p1" style="text-align: left;"><span style="line-height: 1.5em;">This account, whose Twitter handle switched the "L" in my name to an uppercase "i" (a common trick for parody accounts, I've learned), also posted pictures of me, all of which sourced from different personal social media accounts. </span></p>
<p class="p1" style="text-align: left;"><span style="line-height: 1.5em;">To add insult to injury, it notified past and current employers the question about whether or not I was a fraud. </span></p>
<p class="p1" style="text-align: left;"><span style="line-height: 1.5em;">This account's sole intention was to harass and impersonate me, albeit in a somewhat bumbling and humorous way.</span></p>
<p class="p1" style="text-align: left;"><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div> <div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div></span></p>
<p class="p1">I reported the account immediately.</p>
<p class="p1">Twitter, in its automated form, asked what sorts of abuse I was facing. I deemed it harassment and impersonation. The form then asked if it used my pictures, how the account claimed to be me, and for each of these instances required that I submit a URL of tweets perpetrating these allegations. </p>
<p class="p1"><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div></p>
<p class="p1">Once filled out, I received an automated response saying Twitter needed proof of my identity. Using another of its automated forms, I snapped a picture of my driver's license and uploaded it to Twitter. I then sent a series of tweets, linking to Twitter Support, letting them know what had transpired.</p>
<p class="p1">Then I waited, expecting the abusive account to go away somewhat promptly. </p>
<p class="p1">After 48 hours of checking and re-checking, this afternoon the account seems to have finally disappeared. </p>
<p class="p1">While I can't say with 100% certainty who is behind this campaign, I have a hunch. The impersonating account links to a shoddily-made webpage, which then links to <a href="http://pando.com/2013/06/30/thieves-and-scams-the-problem-with-crowdfunding/">an article I wrote</a> for my last employer, the tech blog Pando.</p>
<p class="p1">I won't go into the granular details of my original post (which was published in June 2013), it was about a suspicious Hong Kong-based Indiegogo campaign I had uncovered over a year and half ago. The people behind this Indiegogo claimed to be building a cheap smartphone and they needed $50,000 to build it. An anonymous tipster had emailed me saying the technology this campaign said it used seemed suspicious.<span style="line-height: 1.5em;"> The tipster believed that this Indiegogo account was trying to raise money for a product it never intended to build.</span></p>
<p class="p1">After hours of research into this smartphone technology and interviews with the people hawking it, I honestly wasn't sure. The man behind this smartphone campaign relayed to me his own myriad personal sagas. He, in fact, said he was the victim of fraud, and not the other way around. The only way to be definitive about this story was to fly overseas and meet these people myself. It was all very confusing, and I didn't have the means to do such an investigation. So I wrote my findings (with no hard conclusions), as a way to illustrate the pitfalls of crowdfunding. Anyone can claim to do anything and whether or not that's true they can still cash in.<span style="line-height: 1.5em;"> </span></p>
<p class="p1">Once published, the man behind Indiegogo campaign was outraged. He said what I wrote was libelous (it wasn't). The tipster was also angry because there was no hard proof of the fraud. After a week of angry emails and comments they quieted down and I thought I'd never hear from them again. A year later, an Australian journalist contacted me informing me that this same Indiegogo man had launched another campaign claiming to know how to find the disappeared Malaysia airline plane. He needed $5 million to do so. (Ironically enough, Pando <a href="http://pando.com/2014/07/30/indiegogo-hits-absurd-low-with-campaign-to-find-missing-malaysian-airlines-flight-mh370/">covered this Indiegogo campaign</a> as well.) <span style="line-height: 1.5em;"> </span></p>
<p class="p1">Then last week I received a series of emails asking the original Pando post to be taken down. And now, I have an abusive Twitter account claiming to be me and also calling me a fraud, and it links to the original article.</p>
<p class="p1">This all seems connected. </p>
<p class="p1">The first step toward ending this mess is shutting down the impersonating account.</p>
<p class="p1">That took far too long, with little to no formal response from Twitter.</p>
<p class="p1">Twitter has a history of problems with its abuse reporting. For example, last summer Robin Williams' daughter Zelda was forced to delete her account after endless Twitter trolls began <a href="http://www.businessinsider.com/zelda-williams-deletes-twitter-2014-8">posting heinous remarks</a> a mere hours after her father's suicide was announced.</p>
<p class="p1">Additionally, the GamerGate movement has <a href="http://www.businessinsider.com/gamergate-death-threats-2014-10">led many Twitter activists</a> to become fearful for their life, without very much institutional support from Twitter. In fact, many in the throes of the GamerGate "debate" found themselves the targets of anonymous and endless Twitter abuse. Almost systematically, accounts would materialize hurling insults or even threatening bodily harm to any online critics.</p>
<p class="p1">Women have received the brunt of the abuse. One of the most extreme examples was game developer Brianna Wu, who last October was <a href="http://www.businessinsider.com/brianna-wu-harassed-twitter-2014-10">forced to flee her house</a> after receiving numerous death threats. During this ordeal, Wu <a href="http://www.xojane.com/it-happened-to-me/brianna-wu-gamergate">discovered fake Twitter accounts</a> popping up purporting to be her. Twitter's response to Wu's and other online activists' pleas was slow and ineffective. </p>
<p class="p1">In short, it's really easy to make a trolling or abusive account; It's much harder to take it down.</p>
<p class="p1">My experience is nothing comparable with the abuse others have experienced. But it does show the lackadaisical timeline Twitter takes when real threats are reported. Business Insider UK's founding editor Jim Edwards <a href="http://www.businessinsider.com/gamergate-taught-me-what-twitters-biggest-problem-is-2014-10">came to the same conclusion</a> about Twitter when he wrote an article about GamerGate.</p>
<p class="p1">Last December Twitter <a href="http://www.washingtonpost.com/news/the-intersect/wp/2014/12/02/twitter-just-overhauled-its-abuse-reporting-policy-but-is-it-enough-to-stop-harassment/">did make changes</a> to the way it reported abuse, making it easier for users to report offensive or abusive tweets. All the same, the company has yet to tackle the real problem: timely moderation.</p>
<p class="p1">I am not scared for my life or in fear of being doxxed. In fact, I find this all to be kind of funny. Yet I'm still creeped out that someone was culling personal pictures of me and posting them on an account claiming to be me. It's frightening that this account continued to do so for days, despite the numerous attempts I made to stop it. This makes me fearful that the way Twitter handled my case - impersonally, slow, and utterly absent - could be damaging to those in more dire situations. </p>
<p class="p1">If it takes Twitter over 24 hours to take down an account that uses my personage and name, how long will it take for one that is just an anonymous egg? </p>

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