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<ul><li><keyword id="2385736" type="General" weightage="80" keywordseo="chaayos" source="Orion">Chaayos</keyword> launches a new campaign to position itself as the ultimate chai break join.</li><li>Motherland provided strategic direction behind the rebranding exercise "Relax" and <keyword id="10212462" type="General" weightage="20" keywordseo="wondrlab" source="Orion">Wondrlab</keyword> drove the creative mandate of the integrated campaign.</li></ul>People all over the world have been drinking ‘chai’ for thousands of centuries, and for good reason. Numerous studies have shown that a variety of teas may boost your immune system, fight off inflammation, and even ward off cancer and heart diseases. While some brews provide more health advantages than others, there’s plenty of evidence that regularly drinking your favourite cup of chai to relax can have a lasting impact on your wellness. Even the biochemistry of relaxation tells us since ancient history that chai has a calming and relaxing effect on the mind apart from other health benefits. Given this as a foundational concept, Chaayos has launched an integrated campaign #RelaxwithChaayos. The OOH and digital campaign plans to redefine and take the quotidian “Chai Break” to the next level. <div type="Youtube" id="WXQAK_s93Vc" title="Chai + Snacks = Relax" thumbUrl="https://i.ytimg.com/vi/WXQAK_s93Vc/mqdefault.jpg"></div> The new brand campaign aims to position Chaayos as a sensorial place where tea aficionados and customers can visit, unwind, relax and walk out refreshed to take on the rest of the day. More than a place to work out of or have investor meetings in, Chaayos wanted to be a place where people come to chill, to take away the physical and mental pain caused by work stress, FOMO, screens, etc. with just a sip of a warm cup of your “Meri wali chai”. That is the sole strategy of the brand, to be a click away for a customer to give them their well-deserved chai break whenever and wherever they want it, customized exactly to their needs. Because, Chai + Snacks = Relax. In fact, 91.5% of Chaayos customers have chai and snacks together. "We believe that with increasing stress levels and overstimulation in our lives, what we really need is a chai and snack break to help us relax. Scientifically also it is proven that tea contains catechins called EGCGs which help people calm their nerves and reduce stress levels. This was the origin of our approach for our latest 'Chai + Snacks = Relax' brand campaign for Chaayos," says <keyword id="2385606" type="General" weightage="20" keywordseo="raghav-verma" source="Orion">Raghav Verma</keyword>, Co-founder of Chaayos. Motherland provided strategic direction behind the rebranding exercise "Relax" and Wondrlab drove the creative mandate of the integrated campaign. Talking about the Chaayos mandate, Rakesh Hinduja, Co-Founder &amp; Managing Partner – Content Platform, Wondrlab, said, “Welcome to Chaayos! Again, a special win! We are always on a hunt for opportunities that break the set protocol and bring in change that upgrades the lives of people. In a country with a strong chai culture, Chaayos is bringing revolutionary upgrades via technology and experience. With our platform-first approach and open-minded clients, we look forward to creating some wonderful work for the brand.” Since its inception, Chaayos has served millions and leverages deep tech to personalize chai in over 80,000 different ways. Chaayos' Omni channel approach and tech allow it to stay true to its core value - customer-centricity. A consistent product and a seamless ordering experience across channels, be it when you’re dining-in or ordering from the comfort of your home or their D2C channels. Their innovative heat-retaining flasks in which the chai is delivered at the comfort of your home is just one example of the experience Chaayos wants to offer to all its customers to relax truly - warm, cool and deep. Chaayos has 140 operational cafes across Delhi NCR, Mumbai, Pune, Bengaluru, Chandigarh, Hyderabad, Chennai and Karnal. And they plan to have 175 stores up and running by the end of this financial year.

Chaayos redefines the quotidian ‘Chai Break’ with their rebranding

Post demonetisation, <keyword id="46431" type="CITY" weightage="20" keywordseo="India-Inc">India Inc</keyword>. is doing everything it can to help its employees tide over the cash crunch as it has increased the note conversion desks, mobile ATMs and temporary cash withdrawal counters. 
 Prime Minister <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword>’s move to make the 86% currency invalid suddenly created a mess for common people. Banks were full of people, long queues at ATMs were witnessed etc. However, to help meet the cash needs of their employees, companies, including <keyword id="6354512" type="CITY" weightage="20" keywordseo="Infosys">Infosys</keyword>, <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword>, <keyword id="54613" type="COMPANY" weightage="20" keywordseo="makemytrip">MakeMyTrip</keyword>, Yatra-.com, Mahindra &amp; Mahindra, <keyword id="6369697" type="COMPANY" weightage="20" keywordseo="Godrej">Godrej</keyword>, EY, <keyword id="15492" type="CITY" weightage="20" keywordseo="Vodafone">Vodafone</keyword>, Ericsson India, <keyword id="2385736" type="UNKNOWN" weightage="20" keywordseo="Chaayos">Chaayos</keyword> and Marico, have been proactive since November 8, more so as the end of the month approaches and the next salary cycle starts. 
 
These companies have brought the bank facilities to the office premises and switch to cashless modes of transactions such as plastic currency and mobile or digital wallets. These apart, they have been generous with time off for staff. 
 
Flipkart has tied up with a bank to set up desks at its offices where old notes can be swapped for new, in accordance with RBI guidelines. The facility has been used by more than 60% of the employees. 
 
"This provision was also availed by office support staff as they would need it the most,” a Flipkart spokesperson, told ET. 
 Similarly, the Godrej Group has partnered with <keyword id="6653" type="CITY" weightage="20" keywordseo="ICICI-bank">ICICI Bank</keyword> to set up a currency exchange desk at its headquarters. Employees could now exchange old notes with official identity documents. ATMs on its premises were upgraded to dispense new currency notes. 
 "We host two ATM machines at our headquarters in Mumbai. They were recalibrated and replenished with the official currency on November 10, which has been very useful,” <keyword id="325939" type="PERSON" weightage="20" keywordseo="Sumit-Mitra">Sumit Mitra</keyword>, head-group human resources and corporate services at Godrej, told ET. 
 
Companies like Infosys and Chaayos are encouraging employees to go for smart cards and digital wallet whereas, MakeMyTrip is telling staff to bill their travel expenses, including tickets, to the company so that they don't incur any expenditure on their own. 
 
"We have had sessions to educate the staff on mobile wallets so that they can use them more. Our entire inhouse cafe transactions have been moved to Paytm,” Ripudaman Gill, head of human resources at Chaayos, told ET. 
 
Other companies like Vodafone are teaching their employees about its M-Pesa app-that enables cash withdrawal from select M-Pesa stores, apart from setting up cash withdrawal counters at its premises. 
(image: IndiaTimes)

Cash crunch: Here’s how Infosys, Flipkart and others are helping their employees

Tea is a friend in need and a friend indeed, in <a href="http://www.businessinsider.in/Restaurant-Week-Dinner-at-Olive-Bar-Kitchen/articleshow/54567808.cms">good and bad times both</a>. Whether we are looking to sneak in a break<a href="http://www.businessinsider.in/Holachef-is-a-Mumbai-food-startup-that-changes-its-menu-daily/articleshow/55051694.cms"> during tedious office hours</a> or we’re ending the day with a cup as a toast, our everyday office life revolves around this concoction. 
 Many corporates will have a chai-wallah around the corner, and no we aren’t talking about the drool-worthy <keyword id="3002" type="COMPANY" weightage="20" keywordseo="Islamabad">Islamabad</keyword> chai-wallah, but our trusting tea-dealer in a make-shift shack. 
 While cafes like <keyword id="46195" type="COMPANY" weightage="20" keywordseo="Cafe-Coffee-Day">Cafe Coffee Day</keyword>, Costa Coffee and <keyword id="6377922" type="CITY" weightage="20" keywordseo="Starbucks">Starbucks</keyword> are <a href="http://www.businessinsider.in/Grub-Fest-2016/articleshow/54934171.cms">booming</a>, they are not a daily affair for most working people as they look for something more casual and right next-door options. 
 
<a href="http://www.businessinsider.in/Grub-Fest-2016/articleshow/54934171.cms">ALSO READ: Here's all that you missed at this year's Grub fest</a> 
 This is where upcoming branded kiosks like <keyword id="2385736" type="UNKNOWN" weightage="20" keywordseo="Chaayos">Chaayos</keyword>, <keyword id="3791218" type="UNKNOWN" weightage="20" keywordseo="Chaipoint">chaipoint</keyword>, <keyword id="3429466" type="UNKNOWN" weightage="20" keywordseo="Tpot">tpot</keyword> come in. These little places are usually tucked inside huge corporate buildings in between cafes and the roadside stalls. We visited one such <keyword id="3789011" type="UNKNOWN" weightage="20" keywordseo="T-pot">T-pot</keyword> kiosk to figure out how these work out perfectly for the young corporate crowd. Take a look

Tea shops are redefining the concept of tea-breaks for corporates by making it a fancy affair

At the interbank <keyword id="6368276" type="General" weightage="20" keywordseo="foreign-exchange" source="Orion">foreign exchange</keyword>, the <keyword id="6355302" type="General" weightage="20" keywordseo="rupee" source="Orion">rupee</keyword> opened at 78.26 against the <keyword id="3266249" type="General" weightage="20" keywordseo="american-dollar" source="Orion">American dollar</keyword>, then inched higher to quote at 78.23, registering a rise of 9 paise from the previous close. On Wednesday, the rupee declined by 19 paise to settle at an all-time low of 78.32 against the US dollar. Meanwhile, the dollar index, which gauges the greenback's strength against a basket of six currencies, was trading 0.05 per cent lower at 104.14. "The Indian Rupee opened stronger against the dollar this Thursday morning, tracking a further pullback in crude oil prices," said Sriram Iyer, Senior Research Analyst at Reliance Securities. Global oil benchmark Brent crude futures fell 2.17 per cent to USD 109.32 per barrel. Meanwhile, as per minutes of the latest Monetary Policy Committee (MPC) meeting released on Wednesday, all the six members of the MPC, including the RBI Governor, expressed concern over continued high inflation and stressed that the central bank's endeavour would be to bring down the rate of price rise within the target range. On the domestic equity market front, the 30-share Sensex was trading 305.1 points or 0.59 per cent higher at 52,127.63, while the broader NSE Nifty advanced 95.00 points or 0.62 per cent to 15,508.30. Foreign institutional investors remained net sellers in the capital market on Wednesday as they offloaded shares worth Rs 2,920.61 crore, as per stock exchange data. SEE ALSO: <a href="https://www.businessinsider.in/personal-finance/news/what-is-a-floating-rate-fixed-deposit-fd/articleshow/92405074.cms">A floating rate fixed deposit can be a good investment, for the next one year</a> <a href="https://www.businessinsider.in/business/startups/news/chaayos-raises-53-million-to-enhance-tech-expand-store-and-hire-more/articleshow/92404414.cms">Chaayos raises $53 million to enhance tech, expand store and hire more</a>

Rupee makes a comeback after its record-low; climbs up 7 paise against dollar

As <keyword id="1464841" type="General" weightage="50" keywordseo="edtech" source="Orion">edtech</keyword> platforms continue to lay off employees in India, US-based celebrity-driven learning provider <keyword id="2128865" type="General" weightage="100" keywordseo="masterclass" source="Orion">MasterClass</keyword> has announced it is reducing its workforce by 20 per cent. MasterClass CEO <keyword id="14267852" type="General" weightage="20" keywordseo="David-Rogier" source="Orion">David Rogier</keyword> said the decision was taken to "adapt to the worsening macro environment and get to self sustainability faster". The layoff impacts nearly 120 people across all teams from its 600-strong workforce. "It was the most difficult decision I've had to make since we launched 7 years ago, because our team poured their heart and soul into MasterClass. They are some of the most creative, curious, caring and dedicated people in the world," Rogier tweeted late on Wednesday. He said that this very tough step will "strengthen our position both financially and strategically, allowing us to serve our members, employees and instructors for many years to come". The edtech company, which was last valued at $2.75 billion, has pledged to provide healthcare to affected employees through the end of the year, reports <keyword id="179988" type="General" weightage="20" keywordseo="TechCrunch" source="Orion">TechCrunch</keyword>. MasterClass made remote education with aspirational content (entertainment) available from celebrities such as Serena Williams and Issa Rae. MasterClass raised more than $460 million from investors including IVP, NEA and Owl Ventures. Even former Chess World Champion Garry Kasparov launched a "MasterClass for chess lovers" platform. MasterClass charges a $180 annual subscription fee for people to access its library of content. In India, edtech platforms have laid off more than 3,600 employees to date. Overall, nearly 10,000 workers have lost their jobs in the Indian startup ecosystem in the last 2-3 months. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/personal-finance/news/what-is-a-floating-rate-fixed-deposit-fd/articleshow/92405074.cms">A floating rate fixed deposit can be a good investment, for the next one year</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/chaayos-raises-53-million-to-enhance-tech-expand-store-and-hire-more/articleshow/92404414.cms">Chaayos raises $53 million to enhance tech, expand store and hire more</a>

Edtech platform MasterClass fires 20% of its employees

The three private telecom operators -- <keyword id="6354504" type="General" weightage="80" keywordseo="reliance-jio" source="Orion">Reliance Jio</keyword>, <keyword id="8217436" type="General" weightage="50" keywordseo="bharti-airtel-and-vodafone-idea" source="Orion">Bharti Airtel and Vodafone Idea</keyword> -- are expected to buy spectrum worth ₹71,000 crore in the upcoming auction, leaving a vast majority of the radiowaves going under the hammer unsold, according to research firm <keyword id="252339" type="General" weightage="20" keywordseo="IIFL-Securities" source="Orion">IIFL Securities</keyword>. The government will next month auction about ₹4.3 lakh crore worth of airwaves capable of offering fifth-generation or 5G telecom services, including ultra-high-speed internet. According to the report released on Wednesday, the government's in-principle nod to allocate spectrum directly to enterprises is going to have an adverse outcome of the mega auction. "While supply is abundant, the government has not cut TRAI's proposed reserve prices despite telcos' assertion that these were still high. We see telcos bidding only for 4 of the 10 bands and spectrum should be sold at base price. We estimate spectrum outlay of ₹37500 crore, Rs 25000 crore and ₹8500 crore for <keyword id="2003276" type="General" weightage="100" keywordseo="jio" source="Orion">Jio</keyword>, Bharti and Vi," <keyword id="82050" type="General" weightage="20" keywordseo="IIFL" source="Orion">IIFL</keyword> said. The research firm further said if all telecom operators avail the option of equal annual installments over 20 years, the government would receive Rs 6,200 proceeds in the current financial year. It said telcos may give the premium 700 MHz band spectrum a miss as they await further reserve-price cuts. Jio and Bharti may bolster their sub-1 GHz holdings by bidding for the 850 MHz and 900 MHz bands, respectively. "We do not assume any bids in the 1800 MHz, 2100 MHz, 2300 MHz and 2500 MHz bands. Bids for 3.6 GHz are somewhat tricky to predict," it said. The report further said telcos could bid for small quantities in the 3.6 GHz and 28 GHz bandd -- seen as the prime radiowaves for 5G technology -- as it can lead to large savings in spectrum usage charges. The Department of Telecom (DoT) has issued a new order that will enable telecom operators to reduce spectrum usage charges proportionately on buying fresh radiowaves in the upcoming 5G auction. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/personal-finance/news/what-is-a-floating-rate-fixed-deposit-fd/articleshow/92405074.cms">A floating rate fixed deposit can be a good investment, for the next one year</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/chaayos-raises-53-million-to-enhance-tech-expand-store-and-hire-more/articleshow/92404414.cms">Chaayos raises $53 million to enhance tech, expand store and hire more</a>

Reliance Jio, Airtel, Vodafone Idea to buy spectrum worth ₹71,000 crore in the coming 5G auction, reveals report

New Delhi, Dec 30 () The government is expected to provide tax incentives to start-ups in the forthcoming budget to support the growth of budding entrepreneurs, sources said.
The Department for Promotion of Industry and Internal Trade (DPIIT) has suggested several measures to the finance ministry for start-ups in the budget.
The recommendations include extension of tax incentives to incubators supported under Atal Innovation Mission; reduction in GST (Goods and Services Tax) rates on AIF (alternate investment fund) management fees; and tax benefits on ESOPs, they said.
Start-ups need talented workforce and ESOPs are one of the best options to attract skilled people as giving just high cash payout add to the burden on cash-starved enterprises, industry players said.
 Tiger Global-backed tea cafe chain Chaayos founder Nitin Saluja said that there should be less tax on ESOPs.
"It should attract as little tax as possible. ESOPs are one of the best options for startups at their early stages," Saluja said. 
 Further fees charged by fund manager of AIF domiciled in India is liable to 18 per cent GST as it qualifies as a taxable supply.
 Sources said that reduction in GST rates will help India to become an investment hub.
 Startup India initiative of the government aims at fostering entrepreneurship and promoting innovation by creating an ecosystem that is conducive to growth of budding entrepreneurs.
There are 19 components under the Startup India action plan spanning across areas such as simplification and hand holding, funding support and incentives, and industry-academia partnership and incubation.
So far the department has recognised 26,619 startups. Of these, maximum were in the IT services space which was followed by healthcare and lifesciences, and education. 
 Finance Minister Nirmala Sitharaman is likely to present the Budget for 2020-21 fiscal on February 1, 2020. RR CS RR MR
MR

Govt may provide tax incentives for startups in Budget

The <a href="http://www.businessinsider.in/searchresult.cms?query=startup+&amp;sortorder=effectivedate">startup </a>scenario has changed a lot and startups, now are more focused on becoming profitable than just scaling up. They are now putting in place new talent initiatives. 
 
Companies like <a href="http://www.businessinsider.in/searchresult.cms?query=PolicyBazaar&amp;sortorder=effectivedate">PolicyBazaar</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=MobiKwik&amp;sortorder=effectivedate">MobiKwik</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Chaayos&amp;sortorder=effectivedate">Chaayos</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=Treebo+Hotels&amp;sortorder=effectivedate">Treebo Hotels</a> are planning to scale up on talent, and be heavily focused on communicating their company vision better. 
 "We will concentrate on performance management and upping the motivation in a fast-growing environment so that the managers perform to their optimum,” <keyword id="1779565" type="UNKNOWN" weightage="20" keywordseo="Rashmi-Daga">Rashmi Daga</keyword>, chief executive at <keyword id="6434843" type="UNKNOWN" weightage="20" keywordseo="FreshMenu">FreshMenu</keyword>, told ET. 
 Similarly, <keyword id="696009" type="UNKNOWN" weightage="20" keywordseo="Policybazaar">PolicyBazaar</keyword> is also looking forward at sprucing up talent and firing redundant employees. Most of its people, across the organisation, have been in the same role for the last four years. In that period, the company has grown 150 times. For the company, the focus will be on the fact that it must keep the annual growth rate as high as 100% while managing its people. 
 
Before all this, many companies sought out a large numbers of youngsters, thinking a degree alone would be enough. 
 "This led to many wrong hiring being made across startups looking to scale up, and consequent layoffs. This year, even investments will be hard to come by from, say, a year ago,” <keyword id="2128273" type="UNKNOWN" weightage="20" keywordseo="Jappreet-Sethi">Jappreet Sethi</keyword>, co-founder of YoStartups, which provides consultation services to startups, to ET. 
 
Now the startup are looking to build skills in-house, and for this, having the right talent in place is essential. Chaayos, which has been four years in operation, will focus on making the culture of the company very strong. 
 "In today's world, anyone can acquire the same technology, infrastructure and paraphernalia to set up a competing business. But it is only the right talent that will make the difference for Chaayos,” CEO <keyword id="2796372" type="UNKNOWN" weightage="20" keywordseo="Nitin-Saluja">Nitin Saluja</keyword>, told ET. 
 
PolicyBazaar will also look to sift out now redundant employees. 
 
"People hit a point where they must either grow to the next level or bow out. We need fresh ideas and a lot of restructuring. We have a 12-18 month approach for this. In some cases, when some people aren't able to make a change within that period, we have to replace them,” Yashish Dahiya, CEO of PolicyBazaar, told ET. 
 
Post-demonetisation, MobiKwik is geared to grow much quicker amid the push for digital payments. 
 "We will hire smarter and spend much more time and resources. The right attitude, the startup-oriented temperament and an uncompromising approach to quality is what we're looking for,” cofounder <keyword id="6587619" type="UNKNOWN" weightage="20" keywordseo="Upasana-Taku">Upasana Taku</keyword>, told ET. 
 There needs to be a focus on behavioural assessment and culture fit for candidates looking to join startups, not just skills, said <keyword id="4250" type="PERSON" weightage="20" keywordseo="Sethi">Sethi</keyword> of YoStartups. Startups need to realise there is no 'perfect' candidate.

Startups now are scaling up talent and hiring people with multiple skill-set

<ul><li>The new guidelines by the Food Safety and Standards Authority of India state that restaurants will have to mention the calorific values on menu cards, boards or booklets. </li><li>Food aggregators like Zomato or Swiggy too have to comply with these new rules.</li><li>However, restaurant owners feel that this move is “uncalled for,” especially since it comes at a time when they are already struggling to recover from the COVID-19 pandemic.</li><li>While they are being introduced in India for the first time, similar laws already exist in countries like the US and the UK. </li></ul>Fast-food chains like McDonald’s, KFC, <keyword id="33542" type="COMPANY" weightage="20" keywordseo="Burger-King">Burger King</keyword> have already been forced to follow “calorie labelling” in several countries, including the US, and now they might have to add the numbers on their menus in India as well. The new guidelines issued by the Food Safety and Standards Authority of India (<keyword id="154680" type="ORGANIZATION" weightage="20" keywordseo="FSSAI">FSSAI</keyword>) state that restaurants or cafes with a central license or with more than ten outlets will have to mention the calorific values on menu cards, boards, or booklets. “Additionally, reference information on calorie requirements shall also be displayed clearly and prominently as an average active adult requires 2,000 kcal energy per day, however, calorie needs may vary”, said the guidelines. While players like Rebel Foods, the cloud kitchen company which operates chains like Faasos, Behrouz Biryani has always sworn by quoting the calorific value and defining the contents of the food served, as a customer-first approach, many other restaurant chains like Mamagoto, Chaayos, Wow Momos among others could soon have to deal with the calorie fight. And food aggregators like Zomato or Swiggy aren’t spared from the same as the new guidelines for labelling apply to e-commerce food business operators as well as the packaged food industry. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Arguments in favour of calorie labelling </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Arguments against the calorie labelling </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Customers can make a more informed decision – they want to know what they are consuming. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Customer consumption patterns won’t change – "a butter chicken will still be preferred over a salad". </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">India won’t go the Western way – will keep a check on obesity. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Marketing costs like new menus will be a burden for the already battered industry. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Food service establishments will develop cautious brand building practices across the board, guaranteeing quality output. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Standardization is not possible with Indian food, where chefs still have their own andaaz (style) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Restaurants fear harassment in the name of regulatory monitoring. </td></tr></tbody></table> Gurbaxish Singh Kohli, Vice President of the Federation of Hotels and Restaurant Association of India (FHRAI) says labelling the <keyword id="31991" type="PERSON" weightage="20" keywordseo="calorie-count">calorie count</keyword> on menu cards might not directly impact restaurants, but it’s uncalled for. “What is the mindset behind this? Will people come, read the calorie count and then leave the restaurant? Or instead of butter chicken they are going to order a salad?,” Kohli told Business Insider. The FHRAI has already written to the FSSAI, giving its inputs regarding the new guidelines. While Kohli said that he doesn’t disagree with the norms, it shouldn’t come as a mandate. “If the FSSAI wants to do this, it should be voluntary. In a period where we are already hit so badly, putting up these new norms… I would call it irrelevant,” said Kohli. Pradeep Shetty, the Sr Vice President of The Hotel and Restaurant Association of Western India said, “The intention of the FSSAI is noble, they want to bring down the trans fat. They don’t want India to go the way many western countries have. They aren’t prohibiting people from eating, but just to make an informed decision.” The standardization could still work for restaurants with a limited standard menu across the country – chains like McDonald’s, KFC, Dominos, among others. But it’s not going to be the same story for the very ‘Indian’ restaurants. Restaurants in India don’t have just one problem with the new labelling guidelines – in fact, the issues are going to be multifold. Kohli explained that having the new labelling guidelines means printed new menu cards leading to new marketing expenses, which are uncalled for. Moreover, the food at Indian restaurants is more often than not customised, which means customers have demands like “extra butter” or “make it with olive oil”. “That addition or deletion of butter makes all the difference in the calorific value. What we fear is more harassment for a sector that is already harassed,” he said. Counting the calories: The new global norm? Placing the calorie count on menu cards isn’t just a norm being introduced in India. It is already enforced in countries like the US and the UK as a measure to control obesity, albeit questionably. In fact, in the US a law was passed in 2018 that stated that any restaurant with 20 or more outlets will have to state the calorie count of its food items. Researchers at the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University and Harvard TH Chan School of Public Health <a href="https://www.businessinsider.in/science/news/the-us-law-requiring-calorie-counts-on-menus-is-expected-to-save-tens-of-thousands-of-lives-and-over-10-billion-in-healthcare-costs-research-shows/articleshow/76324413.cms">conducted a study</a> that showed that such a move would produce $10-14 billion in healthcare cost savings and another $3-5 billion in societal cost savings. In India too, many brands have been following the standard of adding calorie count on menus even before it was a norm. “The customer today wants to know what they are consuming, how safe it is, where the produce came from, and so forth. To help with all these, it becomes essential for brands to help consumers with the required information, to keep their faith in the food they consume, and thereby, the brand. This will also develop cautious brand building practices across the board, guaranteeing quality output,” said Sagar Kochhar, Co-founder, Rebel Foods. While the policy has a long way to go, it poses another problem as well – how will the government keep a check on restaurants across the country. “That also means that restaurants will have to hire an expert to keep a check or define the calorie count, which is another added expense,” said Shetty. SEE ALSO: <a href="https://www.businessinsider.in/science/environment/news/supercomputer-shows-tropical-cyclones-hitting-india-are-going-get-more-destructive-that-is-until-the-flooding-starts/articleshow/79764803.cms">Supercomputer shows tropical cyclones hitting India are going get more destructive — that is until the flooding starts</a> <a href="https://www.businessinsider.in/stock-market/news/burger-king-ipo-investors-tripled-their-money-in-three-days/articleshow/79761366.cms">Burger King's IPO investors tripled their money in three days</a>

India has a hot new debate on its plate: Should the likes of Burger King, KFC and McDonald’s menus mention calories?

Tea has been anciently known to have a variety of positive health benefits and tea enthusiasts know that good tea is worth its weight in <keyword id="18712" type="ENTERTAINMENT" weightage="20" keywordseo="Gold">gold</keyword>. Not just that, Tea is India’s primary beverage, with almost 85% of total households in the country consuming it with or without milk and sugar. India is the world’s second-largest producer and second-largest consumer of tea accounting for 25-27% of world tea production. So it is no surprise that tea is growing in popularity the country with brands now focusing outside the box with different types of tea. Great tea grows loose, in high altitudes, in deep soil and sub-tropical climates and isn’t treated by <keyword id="61521" type="ORGANIZATION" weightage="20" keywordseo="ctc">CTC</keyword> method which involves crushing, tearing and curling black tea into small, hard pellets which is the tea most Indians currently consume. Things have changed in cities where Indians who are passionate about this beverage are realizing that the best tea is organically sourced and naturally dried and treated. While many tea start-ups like Chaayos and Chai-point have made their mark in the industry through the cafe format, a new age startup from <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword> sees tea differently. The <keyword id="3345236" type="ORGANIZATION" weightage="20" keywordseo="tea-trove">Tea Trove</keyword> sources freshly packed teas like black, white, oolong, green tea directly from the cultivators and blends them into unique and exquisite flavours using real herbs, fruits like apple, orange peel, mango, pineapple, etc., flowers like rose, lavender, jasmine, etc. and spices cardamom, pepper, cinnamon, and much more. Rishav <keyword id="5926381" type="PERSON" weightage="20" keywordseo="kanoi">Kanoi</keyword>, Founder of Tea Trove told Business Insider “When we started a cafe in Kolkata, we realized that people came for the food and tea with it and not the other way around. As a tea cultivator, I realized that we can reach more people and explain the importance of good tea better in stores and through different luxury chains who appreciate the experience.” In Delhi and Kolkata, the Tea Trove has set up experience counters in high end grocery stores where consumers are willing to taste and also blend their own tea. Kanoi feels that customers will appreciate good tea if they can make it at home and see the difference in their lifestyle instead of visiting a cafe once in awhile and treating it like a novelty. Blending In I tried blending my own tea at their outlet in Modern Bazaar, Select Citywalk where Kanoi helped me create a ‘blend’ of different teas like Green tea, Rose flowers and cinnamon. I also made iced tea with the tea and learnt how long I should seep different teas for the right flavour strength. The Tea Trove also has customized blends for different ailments like stomach upset, diabetes, joint pain, menstrual pain and high blood pressure. The team at Tea Trove makes sure that you understand how easy it is to enjoy tea in any form, hot or cold or even blend your own different flavours to enjoy a healthy beverage.

You can create your own custom tea blend with this startup

In the inaugural list of top "promising young leaders and game changers" under the age of 30 in Asia from the prestigious <keyword id="6373044" type="CITY" weightage="100" keywordseo="Forbes">Forbes</keyword> magazine, <keyword id="487" type="PERSON" weightage="100" keywordseo="Sania-Mirza">Sania Mirza</keyword>, <keyword id="6354486" type="PERSON" weightage="100" keywordseo="Virat-Kohli">Virat Kohli</keyword> and <keyword id="30618" type="PERSON" weightage="100" keywordseo="Saina-Nehwal">Saina Nehwal</keyword> are leading the pack of over 50 Indians. 
 
The Forbes '30 under 30 Asia' list includes 300 "young and driven entrepreneurs and game-changers" from countries including India, Indonesia, China, Hong Kong, Singapore, Japan, Pakistan, Vietnam and Australia who are contributing to their industries in a significant way. 
 In this list, one would find 56 Indians, with Kohli, Mirza and Nehwal along with 26-year old Bollywood actress <keyword id="89958" type="PERSON" weightage="100" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword>. 
 
"At the top of India's crickculture is batting prince Kohli, who led India to clean sweep in their Twenty 20 series against Australia in January," Forbes said of Kohli. He was also named among India's highest earning celebrities in 2015, standing at USD 11.3 million. 
 
Talking of Mirza, Forbes said that she has been the "most successful female Indian tennis player ever" and one of the highest paid and highest profile athletes in the country. 
 
About Nehwal, Forbes described her as a "role model" and "Indian badminton queen". 
 
The list has a total of 10 categories, covering consumer technology, enterprise technology, arts, healthcare and science, media, social 
entrepreneurship, finance, industry and retail. 
 
Arunima Sinha, the first female and first Indian amputee to climb Mt Everest in 2013 and Chaitanya Tamhane, the writer and director of the critically acclaimed movie 'Court' also found place in the entertainment and sports category. 
 
Raghav Verma, the co-founder of Indian tea chain 'Chaayos', Mehul Agrawal, the cofounder of automotive e-commerce site 'Cars24' and online furniture store 'FabFurnish', Kanika Tekriwal, the cofounder of 'JetSetGo', Ritesh Agarwal, founder and CEO of 'OYO Rooms', Ankit Bhati, cofounder and CTO of 'Olacabs', Pooja Dhingra, owner and executive chef of 'Le15 Patisserie', photographer Vicky Roy, Advait and Akshat Gupt, cofounders of 'Supari Studios', Sattvik Mishra, CEO of 'ScoopWhoop Media', Manju Bhatia, joint Managing Director of 'Vasuli Recovery', Anshulika Dubey, cofounder and COO of 'Wishberry.in', Paras Chopra, founder and CEO of software company 'Wingify', Dinesh Goel, founder and CEO of 'AasaanJobs', Faith Gonsalves, founder of 'Integrated Development Education Association', Smriti Nagpal, the founder and CEO of 'Atulyakala', Chinmay Malaviya, cofounder and vice president of 'Foodpanda', Arun Chandru, cofounder and MD of 'Pandorum Technologies', Neha Sinha, cofounder and CEO of 'Epoch Elder Care' are the other names in the list. 
 
<a href="http://images.teamtalk.com/09/03/800x600/Sania-Mirza-Indian-Wells-2009_1997550.jpg">Image source</a>`

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