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Online higher education platform upGrad on Thursday said it has acquired corporate training solutions provider <keyword id="138877" type="General" weightage="80" keywordseo="centum-learning" source="Orion">Centum Learning</keyword> in a share swap deal. The company did not disclose the deal size. With this transaction, Bharti Enterprises Limited and its affiliates will join upGrad's cap table. New Delhi-based <keyword id="4525766" type="General" weightage="100" keywordseo="centum" source="Orion">Centum</keyword> with 2,000 employees is likely to clock a revenue of Rs 170 crore in FY23. Centum's will continue to operate independently under <keyword id="646222" type="General" weightage="50" keywordseo="sanjay-bahl" source="Orion">Sanjay Bahl</keyword>, Managing Director and CEO, the company said in a statement. "upGrad has always seen enterprise upskilling as a strategic growth driver and we are making some nonlinear movements to reinvent B2B learning in <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword> and create an integrated LifeLongLearning ecosystem for our stakeholders," said Mayank Kumar, Co-founder and MD, upGrad. Centum has been enabling 360-degree learning solutions right from entry-level professionals to mid-level leaders with direct and measurable business impacts. With over 3,000 L&amp;D specialists, Centum Learning has trained more than two million people, empowering 400+ corporates across India and <keyword id="12925" type="General" weightage="50" keywordseo="africa" source="Orion">Africa</keyword>. "Both upGrad and Centum are committed to driving outcomes for their learners and therefore, I am excited about combining the two synergies for creating a scalable portfolio for continued results," said Bahl. Last month, upGrad raised $210 million (about Rs 1,670 crore) in a round that saw participation from ETS Global, Bodhi Tree, Kaizen Management Advisors and others. The edtech company said it is on track to record annual gross revenue of $400-500 million during FY23, out of which about 45 per cent of total revenue will be realised from its own-branded online courses and programmes. Started in 2015, the edtech platform has a learner base of over three million across more than 100 countries, over 300 university partners and a client base of 1,000 companies. In July, upGrad acquired online learning institution Harappa Education for Rs 300 crore (about $38 million). SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/fitch-slashes-indias-fy23-gdp-growth-forecast-to-7-from-7-8-earlier/articleshow/94213633.cms?utm_source=google_newsstand&amp;utm_medium=google_rssfeed&amp;utm_campaign=news_referral">Fitch slashes India's FY23 GDP growth forecast to 7% from 7.8% earlier</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/space/news/robots-and-humans-are-gearing-up-to-explore-space-with-isros-gaganyaan/articleshow/94216760.cms">Robots and humans are gearing up to explore space with ISRO's Gaganyaan</a>

Online education platform upGrad acquires Centum Learning to upskill enterprise workforce

A one-of-its-kind facility , especially curated for senior citizens with ambulatory, neurological and old age-related conditions, has been set up near the city to provide care for dementia patients. The dedicated residential memory care home in <keyword id="6361586" type="General" weightage="20" keywordseo="gurgaon" source="Orion">Gurgaon</keyword> offers holistic care for dementia patients, according to a statement issued on Wednesday. <keyword id="13484025" type="General" weightage="80" keywordseo="antara-senior-care" source="Orion">Antara Senior Care</keyword> is a part of <keyword id="145747" type="General" weightage="80" keywordseo="max-group" source="Orion">Max Group</keyword>, it said. "The one-of-its-kind facility, specially curated for seniors with ambulatory, neurological and ageing-related conditions provides comprehensive neuro-cognitive care and wellness for dementia including Alzheimer's disease, Parkinson's disease and other cognitive disorder patients to help them live a life with dignity and comfort," the statement by <keyword id="187105" type="General" weightage="50" keywordseo="antara" source="Orion">Antara</keyword> Senior Care said. Recognising the growing need for dementia care in the country, Antara is launching its memory care facility that offers clinical wellness solutions, cognitive activities to keep patients mentally and physically stimulated. The facility is also equipped to provide emergency support, continuous surveillance, and regular updates to families of patients, it added. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/online-education-platform-upgrad-acquires-centum-learning-to-upskill-enterprise-workforce/articleshow/94216993.cms">Online education platform upGrad acquires Centum Learning to upskill enterprise workforce</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/fitch-slashes-indias-fy23-gdp-growth-forecast-to-7-from-7-8-earlier/articleshow/94213633.cms?utm_source=google_newsstand&amp;utm_medium=google_rssfeed&amp;utm_campaign=news_referral">Fitch slashes India's FY23 GDP growth forecast to 7% from 7.8% earlier</a>

Memory care facility for dementia patients starts in Gurgaon

Gender discrimination is the reason for 98 per cent of employment gap between males and females in <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>, according to a new report of <keyword id="69945" type="General" weightage="50" keywordseo="oxfam-india" source="Orion">Oxfam India</keyword>. The report highlighted that woman in India despite their same educational qualification and work experience as men will be discriminated in the labour market due to societal and employers' prejudices. The Oxfam India's 'India Discrimination Report 2022' shows that discrimination causes 100 per cent of employment inequality faced by women in rural areas in labour market and 98 per cent in urban areas. The report said self-employed males earn 2.5 times more than females, 83 per cent of which is attributed to gender-based discrimination and 95 per cent of the gap between the earnings of male and female casual wage workers is due to discrimination. According to the report, gender discrimination is the reason for 98 per cent of the employment gap between males and females. Woman in India despite their same educational qualification and work experience as men will be discriminated in the labour market due to societal and employers' prejudices, it said. The report further said that 93 per cent of the gap in earnings of males and females is due to discrimination. Rural self-employed males earn twice of what females earn in rural areas. Male casual workers earn Rs 3,000 per month more than females, 96 per cent of which is attributed to discrimination, it said. As high as 91.1 per cent of the gap in earnings between males and females is explained by discrimination. The academically recognised statistical model applied in the report is now able to quantify the discrimination women face in the labour market. The lower wages for salaried women are due to 67 per cent of discrimination and 33 per cent due to lack of education and work experience, the report said. Oxfam India called on the government to actively enforce effective measures for the protection and right to equal wages and work for all women. The Government of India should also incentivise the participation of women in workforce, including enhancement in pay, upskilling, job reservations and easy return-to-work options after maternity, the report said. What the report finds is if a man and woman starts on an equal footing, the woman will be discriminated in the economic sphere where she will lag behind in regular/salaried, casual and self-employment, said <keyword id="1594237" type="General" weightage="50" keywordseo="amitabh-behar" source="Orion">Amitabh Behar</keyword>, CEO of Oxfam India. "The inequality in the labour market for gender and other social categories, the report finds, is not just due to poor access to education or work experience but because of discrimination," he said. These findings are based on the government data on employment and labour from 2004-05 to 2019-20. The Oxfam India report refers to unit level data from 61st round <keyword id="179132" type="General" weightage="50" keywordseo="national-sample-survey" source="Orion">National Sample Survey</keyword> (NSS) data on employment-unemployment (2004-05), the <keyword id="3429286" type="General" weightage="50" keywordseo="periodic-labour-force-survey" source="Orion">Periodic Labour Force Survey</keyword> in 2018-19 and 2019-20 and All India Debt and Investment Survey by the government. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/online-education-platform-upgrad-acquires-centum-learning-to-upskill-enterprise-workforce/articleshow/94216993.cms">Online education platform upGrad acquires Centum Learning to upskill enterprise workforce</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/fitch-slashes-indias-fy23-gdp-growth-forecast-to-7-from-7-8-earlier/articleshow/94213633.cms?utm_source=google_newsstand&amp;utm_medium=google_rssfeed&amp;utm_campaign=news_referral">Fitch slashes India's FY23 GDP growth forecast to 7% from 7.8% earlier</a>

Self-employed males earn 2.5 times more than females: Oxfam

<ul><li>E-commerce players are finding ways to bring the product closer to shoppers via video or live commerce. </li><li>The Indian live ecommerce market is expected to generate a gross merchandise value of $4-$5 billion by 2025. </li><li>Nykaa, <keyword id="7433188" type="General" weightage="80" keywordseo="sugar-cosmetics" source="Orion">Sugar Cosmetics</keyword>, <keyword id="319719" type="General" weightage="80" keywordseo="myntra" source="Orion">Myntra</keyword>, and <keyword id="18635" type="General" weightage="80" keywordseo="amazon" source="Orion">Amazon</keyword> have started offering customers a live ecommerce experience. </li></ul>Do you feel the need to try on your lipstick before buying it? Or ensure that a product suits your look? For this, you might no longer have to walk into a store. E-commerce players are finding ways to bring the product closer to shoppers via video or live commerce. Live commerce, video commerce or shoppable videos are AI-powered tools that make video ads more interactive and the experience more immersive. From virtual try-ons to Instagram filters that help choose a product or live sessions hosted by e-commerce players — the definition of live commerce itself is wide and expanding — as technology evolves. Apart from making the experience more actionable, video commerce also bridges the gap between offline and online shopping experience. AR, AI and algorithms One of the early adopters of this trend is online cosmetic retailer Nykaa that has made L'Oreal's advanced, Al-powered virtual try-on technology ModiFace available to its shoppers. ModiFace uses an advanced face tracker augmented reality (AR) algorithm that scans facial features like lips, eyes, cheeks, and hair to provide a real-time virtual experience of a cosmetic product. Lenskart too uses a 3D try-on version which allows shoppers to make a video of themselves and check how well a spectacles frame suits them. Sugar Cosmetics India recently launched an Augmented Reality Instagram filter in a campaign called ‘Wheel of Love’. The wheel will pick the best shade of lipstick and foundation that best suits the customer. Live launches and live shopping In the live version of video shopping, influencers demonstrate newly launched products on their social media feeds wherein you can shop and pay simultaneously. Myntra too has a live ecommerce platform called M-Live where experts and influencers host live video sessions of a product along with styling ideas — facilitating real-time engagement between customers and brands. This simultaneously breaks into the elite personal shopper-like experience for online shoppers. For its upcoming Great Indian Festival, Amazon is trying it too and is roping in 150 influencers that will provide consumers with an interactive experience. “Customers can have the live feel of shopping without having to physically be in a store. Amazon’s shopping is thus becoming more intuitive through artificial intelligence,” said <keyword id="2968020" type="General" weightage="80" keywordseo="noor-patel" source="Orion">Noor Patel</keyword>, Vice President of Amazon India. More engagement It looks like these live commerce initiatives are working too. According to a <a href="https://thecirqle.com/blog-post/educate-entertain-engage-how-ar-filters-can-help-brands-in-the-quarantine-age">report</a> by Meta’s business partner The Cirqle, launching an AR filter generates customer engagement of 75 seconds — that’s four times more than video content. Canadian fashion retailer Aldo reported a <a href="https://retail-insider.com/retail-insider/2021/06/aldo-pilots-livestream-shopping-as-the-asian-trend-expands-into-canada-expert-commentary/">308% engagement rate</a> after a live stream shopping event in 2021. Due to the unique advantages it brings, live commerce will grow too. According to a report by Redseer, India's live commerce market is expected to generate a gross merchandise value (GMV) of $4-$5 billion by 2025. This is currently being led by beauty and personal care (BPC) brands. China’s live ecommerce market already forms 9-10% of gross merchandise value (GMV), according to <keyword id="496755" type="General" weightage="80" keywordseo="mckinsey-report" source="Orion">McKinsey Report</keyword> 2021. Along with online retailers, even offline retailers are chasing the immersive experience. “After the pandemic, we are trying to integrate a more immersive experience for retailers who visit malls everyday. Malls have upgraded their mobile applications allowing the consumer to check out brands beforehand, provide customer support, and send vouchers,” said <keyword id="1417134" type="General" weightage="80" keywordseo="shishir-baijal" source="Orion">Shishir Baijal</keyword>, chairman and managing director of <keyword id="151748" type="General" weightage="50" keywordseo="knight-frank-india" source="Orion">Knight Frank India</keyword>. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/online-education-platform-upgrad-acquires-centum-learning-to-upskill-enterprise-workforce/articleshow/94216993.cms">Online education platform upGrad acquires Centum Learning to upskill enterprise workforce</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/iphone-13-series-iphone-12-mini-and-iphone-11-to-get-huge-price-cut-on-flipkart-upcoming-sale/articleshow/94215527.cms">Flipkart's upcoming sale could be the best time to buy an iPhone – iPhone 13 series, iPhone 12 mini and more to get huge price cut</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/here-are-indias-top-ten-most-valuable-brands-according-to-kantar/slidelist/94214141.cms">Here are India’s top ten most valuable brands according to Kantar</a>

Explained: How video commerce is helping online shoppers try before they buy

Skill development sector is crucial to PM Modi’s dreams of putting India back on the world map. And this sector is betting big on the upcoming Union Budget 2016. The sector is hoping for tax benefits in a bid to attract more investments for the sector. 
	 
	“One of the primary tax benefits sought by the skill development segment is that all companies involved in developing skills should be exempted from Income Tax or Service Tax. 200% tax benefits should be given to companies’ spending money on CSR to incentivize them for spending on the segment. Further, if CSR funds are spent on skill training, there is a belief that Government should match the same. The skills segment can further evolve and cater to the country’s growing skill needs if all large industries are motivated to spend transparently on skills training. Money spent by individuals on skilling should also be exempted from tax,” said Sanjeev Duggal, CEO and managing director of Centum Learning. 
	 
	It must be noted that currently the initiatives implemented by the NSDC has been exempted from service tax. “Only Vocational Training Provider (VTP) courses are exempt from Service Tax although there are many skill courses which do not qualify defined criteria of VTP. Therefore exemptions should be for all Skill projects approved by all ministries and not just on the basis of old framework of VTP courses,” he added. 
	 
	Players also want income tax holidays for skilling companies. “There should not be (Tax deducted at Source) TDS on payments made by Government. In normal scenario government makes payment only after deduction of TDS, which leads to shortage of cash flow in managing Operations. Tax benefits should be given to companies spending their CSR funds only in the skilling sector,” noted Duggal. At present, all skilling companies have to pay normal Income Tax. 
	 
	Image Credit: Indiatimes.com

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Online education platform upGrad acquires Centum Learning to upskill enterprise workforce

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Memory care facility for dementia patients starts in Gurgaon

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Self-employed males earn 2.5 times more than females: Oxfam

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Explained: How video commerce is helping online shoppers try before they buy

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