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<ul class="summary-list"><li>Bunny, a <keyword id="8312" type="PERSON" weightage="60" keywordseo="Dog">dog</keyword> who can communicate using sound-making buttons, has over 5.7 million followers on TikTok.</li><li>Her owner, Alexis Devine, frequently posts videos showing her dog 'talking' to her.</li><li>Scientists at the University of California, San Diego, are observing Bunny to see whether <keyword id="6358374" type="UNKNOWN" weightage="60" keywordseo="pets">pets</keyword> can express themselves in language-like ways.</li><li>In addition to Bunny, 1300 other dogs are being examined as part of the TheyCanTalk study.</li><li>So far, the project's lead scientist has described some of their discoveries as "exciting" and as having exceeded his expectations.</li></ul>On a sunny July afternoon, Bunny - a 1-year-old Poodle mix -had just returned from a walk with her owner in Tacoma, Washington. As she often does, Bunny was hovering around her language board, eyeing up the sound-making buttons.The black-and-white dog then pressed a button, which immediately sounded the word "mad." "Why mad?" asked Alexis Devine - Bunny's 40-year-old owner. The dog then moved to press the 'ouch' button. Devine, skeptically, proceeded to ask: "Where is your ouch?" After a few moments of hesitation, Bunny walked over to a new button. "Stranger," it chimed. Soon after that, she sounded the 'paw' button.Devine pieced together this information - mad, ouch, stranger, paw. She decided to investigate further.She called over her pet and began to examine Bunny's foot. To her amazement, lodged in between Bunny's toes was a foxtail - an invasive cluster of grass that can penetrate the skin of dogs and occasionally requires surgery."When Bunny told me 'stranger, paw,' I knew that there was a foreign object there. I was able to look and remove it before it required medical attention," Devine told Insider."Any time she's able to tell me she's in pain, specifically where she's in pain, I'm totally gobsmacked," continued Devine. "It's incredible."<div type="image" title="bunny talking dog" height="720" width="960" msid="79978168" hostid="261"></div>Devine isn't the only person amazed by these human-like 'conversations' between a pet and its owner. 5.7 million people now follow <a href="https://www.tiktok.com/@what_about_bunny?referer_url=https%3A%2F%2Fwww.buzzfeed.com%2F&amp;referer_video_id=68449266694808732213221">Bunny's TikTok accoun</a>t, commenting their astonishment at the dog's apparent ability to communicate.Quickly, Bunny and Devine built a dedicated fanbase. Just a month after setting up the account in June, they had accumulated over one million followers and tens of millions of likes. Bunny's early viral videos show the Sheepadoodle using a handful of simple buttons to communicate with Devine. In them, Bunny presses 'love you' and 'outside' in an attempt to converse with her owner. Christina Hunger, a speech therapist from San Diego, is credited with being the pioneer behind this innovative way of getting pets to communicate. Having been inspired by her work doing speech therapy with toddlers, she was eager to see if dogs could also similarly express themselves with words. Writing on her <a href="https://www.hungerforwords.com/">blog</a>, Hunger said: "When I brought my new puppy Stella home, I realized she demonstrated many of the same pre-linguistic communication skills as toddlers do right before they start talking, which is when I was struck with an idea!"Hunger's idea was to start using an Augmentative and Alternative Communication (AAC) board with her dog. The AAC device is an organized 'hex board' of interlocking tiles, featuring various individual buttons that represent and vocalize specific words.Relatively quickly, her two-year-old dog started using the device to sound out words and even seemingly form phrases up to five-words-long.Devine, astonished by Stella's progress, "devoured" Hunger's blog and purchased a couple of simple buttons for Bunny to try out. "I added a few more buttons with velcro to a plywood board and then kept on expanding," she told Insider.It was after that she decided to broadcast Bunny's progress on social media. Devine was then contacted by a cognitive scientist who approached her about an AAC prototype that was now being produced by <a href="https://fluent.pet/">FluentPet</a>.In exchange for the AAC board, Devine agreed to have Bunny monitored by a team at the University of California, San Diego.<div type="image" title="bunny talking dog" height="479" width="639" msid="79978170" hostid="261"></div>The prototype was delivered and numerous cameras were installed around her living room to monitor Bunny's behavior.Bunny's observation is part of the <a href="https://www.theycantalk.org/about/our-approach-to-research">TheyCanTalk</a> study, a project led by scientists from <a href="https://clever.pet/">CleverPet</a> and UC San Diego's Comparative Cognition Lab. Leo Trottier, Cleverpet's Founder, and UC San Diego's Dr. Federico Rossano are examining Bunny to determine whether dogs can actually 'talk.'The research uses a scientific approach to determine whether, and if so, how and how much animals can express themselves in language-like ways.Rossano, a linguist who had studied non-human communication with primates, was skeptical when first approached about the study.Six months in, he's astonished by some of his team's observations. Rossano told Insider: "What we've seen is that once the dogs understand several buttons, they're able to begin producing multi-button combinations. We're already seeing six-button combinations, which is, to be perfectly honest, more than I expected."Bunny, the star of the project, is one of 1300 dogs participating. "We also know that several dogs are using over 20 buttons," he added.Rossano continued: "It's very exciting to see and we're now trying to determine to what degree those multi-button combinations are systematic."This isn't the only observation that has taken the TheyCanTalk team by surprise. One discovery wasn't even modeled for in the initial experiment but suggested that dogs might have an intellect that far exceeds current expectations."There are several instances we've seen in the data set where you have dogs referring to things they're not familiar with using expressions that appear to convey some productivity abilities," Rossano explained. "This is when dogs find ways to refer to things they don't specifically have words for in a creative way."Bunny has demonstrated an ability to do this in many of her TikTok videos. Devine said: "One time on the beach, we saw a baby seal. Bunny was wagging her tail and looked so curious. When she came home, she pressed 'water' and 'hippo."She continued: "Then, another time, we were walking in the park and saw a deer on our trail. She came home and pressed 'cat' and 'hippo.'"Rossano reflected on this, telling Insider: "This is really creative. Bunny is using a combination of words that capture the features of an <keyword id="38741" type="COMPANY" weightage="60" keywordseo="animal">animal</keyword>'s appearance. She's trying to find ways to refer to things she doesn't have the words for in a creative way."Another area that sparked the TheyCanTalk team's interest is the "clarity" with which dogs seem to be able to share their emotions. Rossano said: "There are some dogs sharing their emotional view, whether they're mad, happy, or in pain.""We didn't expect the kind of clarity that seems to be emerging in some of these situations," he added.<div type="image" title="Bunny talking dog" height="687" width="916" msid="79978174" hostid="261"></div>This finding, according to Rossano, is potentially momentous. It could have a "humongous" impact on animal welfare and how we look after our pets. "For me, a lot of the research is about trying to understand animal cognition to show that these animals are smarter than we have previously thought. They have emotions, abilities, experiences, and a life that is worth acknowledging," he said.Rossano continued: "Many animals are underappreciated for their intelligence and because of that, we do things to them that we shouldn't be doing - inhumane things. Through this study, we're trying to enhance the wellbeing of dogs by making their needs more understandable to humans."Devine agrees. "I think there are some people who think of their pets as some sort of fluffy potato," she said. "If after this research people can start looking at their animals as these sentient creatures with complex cognitions, it could completely change our relationships with animals. I think that would be wonderful."Taking part in the study has also changed Devine's relationship with Bunny. "I think this has really strengthened our bond," she said. "Bunny's a miraculous little creature."

Meet Bunny, the TikTok famous 'talking' dog, who uses buttons to speak to her owner. Scientists are observing her to learn more about our pets' secret lives.

<ul><li>Our confessions series is a platform where young professionals from the advertising, marketing and media world will get to pour their hearts out on how the outbreak of <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> has affected their daily routines, the good, bad and ugly sides of working while under house arrest and talk about if it's even possible to balance work and personal life in a situation like this. </li><li>In today's column, Arunita Sen, Director - Strategy, Bang in the Middle writes about some thoughts she's had while in isolation and some of her learnings from the experience so far.</li></ul> The surreal year of 2020. The whole world is learning and walking into a new path of fighting against the COVID19 crisis and here I am waking up to another numb ‘<keyword id="123591" type="PERSON" weightage="20" keywordseo="Work-from-home">work from home</keyword>’ day. I am a planner by nature. Finding new things to do and say and driving new behaviour insights to drive brand impact is my core expertise. And currently, the COVID-19 crisis is shaping up the most distinct form of art - communication, culture, communities, brands, organisations, personal space and me. Staying true to my skills, here is my take on this quarantine life during a crisis in bullet points (I am not even sorry about this)! <ol><li>CAN I GO BACK TO EMAILING?? Yep, that fanatic. 9.30 am 10.00 pm, Saturday or Sunday. Good Friday? Yep. Calls. Calls. Calls. Zoom in. Zoom out. Blue beans ya blue jeans? Wait, there are presentations, screen sharing. Anxieties. Cooking. Feeding the cat. Taking a shower. Eating lunch during lunch. Do you feel the same? No? Can you please do a takeover for a brand and teach me work-life balance? And hence, a task list for your home &amp; your work is my 10.00 am routine.</li></ol>Insight: Sometimes, the most formal &amp; to the point communication is gold. 2. What crisis am i solving? More than my work, it’s the purpose slump that hit me the most in this 4*4 boundary. While being a brand specialist during this COVID-19 crisis is making you break your format of thoughts - let’s parallelly accept - we all are in a loop of life, right now. The 7 stages of grief, Maslow’s hierarchy of need or any goddamn theory! Learning and evolving is the way to keep floating in the crisis. That’s more important right now. Recommendation: Drive empathy for yourself, your family, your colleagues, your consumer base. Thinking about others, before you demand, ask, give a timeline - is more important now than ever. 3. Be part of the culture change! Yes. Hand washing, cleaning, driving gender balance at home, learning new things, dumping Netflix, hello podcasts! And if not now, when? Yes, I am treating this as the end of the world until it restarts. Until then let’s grab it all and please don’t judge! Quarantine engagement plan: - Finish 5 books. The love I had shelved. - Post Dinner - Sketch hour to help your mind release and express. - Crisis Recipes - Quickies for the paapi-pet. - Podcast no 1. - Prep mode. - Have you heard about a home projector and mubi.com? 4. Turn off from the chaos The first 5 days in quarantine were productive and then it started crawling back to a downward curve. I felt my team going through curves of motivational challenges and so did I. Yes, it’s chaotic to connect, explain and deliver. Especially when the regular office chai pe conversations are being wasted staying in 24*7 - doing your dishes, keeping a timer for the MCD garbage van is doing the round + deliver the C\OVID-19 content strategy. Learning: Switching off to do my chores, water my plant, staring at the wall helps me regenerate and lessens down the pressure. Sleep with your eyes open. Power naps! Eeehaaaw! 5. 101 consumer engagement To end the long list of my quarantine ‘set of mind’. Please don’t tag me on any online challenge anymore. And brands, this is a planner’s advice to stop people from engaging with you right now and instead, drive something more meaningful when the world is fighting a pandemic. Wayforward: Keep it actionable, keep it light, keep it empathetic and don’t push for UGC, no more. Instead, empower and be the leader like you claim. Even when the economy is in turmoil, and individually all of us are making our input count. Dropping the annual strategy a bit early for the next year. 2021 will be a new one, with a new win and learnings from this reality check.

Confessions: Planning crisis or life during COVID-19

<ul class="summary-list"><li><keyword id="1537839" type="PERSON" weightage="60" keywordseo="Nick-Kyrgios">Nick Kyrgios</keyword> hit out at <keyword id="55696" type="PERSON" weightage="60" keywordseo="Novak-Djokovic">Novak Djokovic</keyword> after his victory in the first round of the <keyword id="22576" type="SPORT" weightage="60" keywordseo="Australian-Open">Australian Open</keyword>, calling him "strange."</li><li>He also criticized the Serb's behaviour during the pandemic and said he isn't "even close" to Roger Federer in terms of talent. </li><li>Last week, <a href="https://www.youtube.com/watch?v=plLoTDx8KN8">Djokovic told reporters</a> that he believed Kyrgios was a "talented" player, but that he has "not much respect for him" off the court. </li></ul>Nick Kyrgios hit out at Novak Djokovic after his victory in the first round of the Australian Open, calling the Serbian "strange" and saying he's not "even close" to Roger Federer in terms of talent.Just prior to the start of the Open, <a href="https://www.youtube.com/watch?v=plLoTDx8KN8">Djokovic told reporters</a> that he believed Kyrgios was a "talented" player, but that he has "not much respect for him" off the court. Kyrgios, competing in his first major tournament since last year's Australian Open, swept aside Frederico Ferreira Silva 6-4, 6-4, 6-4 on Monday to book his place in the second round, where he will face Frenchman Ugo Humbert on Wednesday.After the victory, the Australian took to opportunity to address Djokovic's comments. "It's a strange one for me," <a href="https://www.youtube.com/watch?v=e_nlAgFcSXA">he said.</a>"I read his comments. He said he doesn't respect me off the court. I'm like, it actually would make complete sense to me if he was like, 'I don't respect the guy on the court', because I understand if he doesn't agree with some of my antics on the court that I've done in the past."When we've played matches, I think I've been pretty good towards him. I'm not quite sure how you can't respect me off the court. I've gone about things extremely well, especially during the pandemic. "I was extremely careful about what I was doing - I didn't want to spread the virus to anyone. Now, I'm actually trying to donate meal kits to people who need food. I have a foundation."So it's very strange to me why he would say he doesn't respect me off the court - I actually do a lot off the court."Kyrgios went on to contrast his own behaviour during the pandemic to that of Djokovic, <a href="https://www.insider.com/novak-djokovic-us-open-expulsion-caps-off-year-serbian-2020-9">which he has previously criticized. </a><a href="https://www.insider.com/novak-djokovic-us-open-expulsion-caps-off-year-serbian-2020-9">Djokovic was responsible for organizing the Adria Tour in June</a> - a non-COVID-19 secure tournament which resulted in a number of players and onlookers testing positive for the virus. During the event, the 33-year-old was also pictured <a href="https://www.insider.com/novak-djokovic-us-open-expulsion-caps-off-year-serbian-2020-9">partying maskless and topless in a Belgrade nightclub.</a>"He's a very strange cat, Novak is," said Kyrgios."A heck of a <keyword id="6355013" type="UNKNOWN" weightage="60" keywordseo="Tennis">tennis</keyword> player but unfortunately someone who's partying with his shirt off during a global pandemic, I don't know if I can take any slack from that man. That's as bad as it gets for me."After his strongly worded statement on Djokovic, Kyrgios was then asked by a reporter who of Roger Federer, Rafael Nadal, and Djokovic was the greatest tennis player of all-time. While Kyrgios did compliment Djokovic on his dominance on the court in recent years, he said neither the Serbian or Nadal come close to Federer when it comes to being the GOAT of men's tennis."I think in my opinion I believe Roger is the greatest of all time," <a href="https://www.youtube.com/watch?v=e_nlAgFcSXA">he said.</a> "With his skill set, the way he plays the game, I think it's pure."I actually think talent-wise Nadal and Djokovic aren't even close to Roger. Talent-wise, just purely based on talent the way Federer plays, his hands, his serving, his volleys, untouchable."

Nick Kyrgios renewed his beef with Novak Djokovic by calling the Serb a 'strange cat' and saying he's not even close to Roger Federer's level

More and more companies in India, be it multinational corporations or domestic startups, are <a href="http://www.businessinsider.in/cheap-employee-training-will-cost-you/articleshow/56599339.cms">training </a>their staff with techniques to prevent crime and combat terror. 
 
This is the new trend in <a href="http://www.businessinsider.in/india-inc-spent-more-on-csr-in-2016-exceeds-the-threshold/articleshow/57142735.cms">India Inc</a>, going by which several companies have started to arrange special training for prevention of crime and techniques to deal with terror. 
 
Also read: <a href="http://www.businessinsider.in/latest/bjps-landslidevictory-will-push-for-better-reform-believes-india-inc/articleshow/57603622.cms">BJP’s landslide victory will push for better reform, believes India Inc</a> 
 "We have trained at least 100 firms, including the likes of Flipkart and Reliance Securities on crime prevention and our specialised course, Certified Anti <keyword id="6358165" type="COMPANY" weightage="100" keywordseo="terrorism">Terrorism</keyword> Specialist (CATS), has picked up pace with even institutions like RBI having opted for it," Sanjay Kaushik, MD, <keyword id="4400685" type="UNKNOWN" weightage="100" keywordseo="netrika">Netrika</keyword> Consulting, told TNN. 
 These companies are choosing customised courses with focus on specialised areas like <keyword id="2519337" type="ORGANIZATION" weightage="100" keywordseo="criminal-investigations">criminal investigations</keyword>, <keyword id="4400683" type="UNKNOWN" weightage="100" keywordseo="suspicious-behaviour-assessment">suspicious behaviour assessment</keyword>, <keyword id="4400684" type="UNKNOWN" weightage="100" keywordseo="criminal-profiling">criminal profiling</keyword>, terrorism, and <keyword id="6401088" type="UNKNOWN" weightage="100" keywordseo="Political-violence">political violence</keyword>, for which they get theoretical and practical classes. 
 
Also read: <a href="http://www.businessinsider.in/markets/economy/make-india-incs-foreign-debt-cheaper-rbi-suggests-government/articleshow/56494907.cms">Make India Inc's foreign debt cheaper, RBI suggests government</a> 
 
Netrika’s clientele now includes Oracle, Capgemini, CA Technologies, IBM, Hero MotorCorp, <a href="http://www.businessinsider.in/paypals-recharge-programme-wants-women-technologists-on-a-break-to-get-back-to-work/articleshow/57512575.cms">PayPal</a>, Godrej, Vodafone, Bosch, MYLAN and Bajaj Automobiles. 
 
(Image source Inman News)

India Inc teaching employees techniques to prevent crime and combat terror

Three cats were found decapitated in south London over the weekend, according to <a href="http://www.theguardian.com/uk-news/2016/feb/15/south-london-residents-work-with-police-to-find-serial-animal-killer" target="_blank">The Guardian</a>. It's the latest in a series of pet cats that have been discovered dismembered&#xa0;in the capital, which is suspected by south London-based charity&#xa0;South Norwood Animal and Rescue Liberty (SNARL)&#xa0;to date back at least nine months.Boudicca Rising, cofounder of SNARL which is leading investigations, <a href="http://metro.co.uk/2016/04/25/croydon-cat-killers-trail-of-destruction-yet-another-pet-has-been-slaughtered-5838728/" target="_blank">told The Metro</a> she believes&#xa0;the murders are being committed by a single perpetrator: the so-called "Cat Ripper of Croydon" or "Croydon Cat Killer."Who is the Cat Ripper of Croydon?The person behind the attacks is yet to be identified.Rising told&#xa0;<a href="http://www.theguardian.com/uk-news/2016/feb/15/south-london-residents-work-with-police-to-find-serial-animal-killer" target="_blank">The Guardian </a>that the murders have all been extremely similar - a sign which typically points to the behaviour of a serial killer.&#xa0;Adam Lynes, a criminologist from Birmingham City University, <a href="http://news.sky.com/story/1645237/croydon-cat-ripper-may-be-keeping-trophies" target="_blank">told&#xa0;</a><a href="http://news.sky.com/story/1645237/croydon-cat-ripper-may-be-keeping-trophies" target="_blank">Sky News</a> that the killer could possibly be keeping the mutilated body parts of the cats they murder as trophies. He said: There are some parallels with serial killers who target humans who take trophies such as watches, underwear, jewellery, or even hair.&#xa0;And it could be the case that this person is keeping the heads and tails (of the cats) as trophies, to re-live the moment.Amber Lewis and her son Liam, below, were the owners of Leo who was one of the many victims of the cat killer, according to <a href="http://www.theguardian.com/uk-news/2016/apr/23/croydon-cat-killer-mystery-100-animal-deaths" target="_blank">The Guardian</a>.<div></div>When and where was the first attack?It is difficult to say for sure when the person behind the attacks&#xa0;first struck. The RSPCA and animal welfare charities are aware of&#xa0;at <a href="http://metro.co.uk/2016/04/25/croydon-cat-killers-trail-of-destruction-yet-another-pet-has-been-slaughtered-5838728/" target="_blank">least 150 cases</a> of a similar nature stretching&#xa0;back as far as 2013, which they say could possibly all be linked.However, the Croydon Cat Ripper name was first&#xa0;used&#xa0;when a multitude&#xa0;of cat murders were reported between September and December 2015 in the south London borough of Croydon. At least seven cats were found mutilated in the area - an example is&#xa0;<a href="http://metro.co.uk/2015/12/20/charity-offers-2000-reward-to-help-find-machete-wielding-serial-cat-killer-of-croydon-5576655/" target="_blank">9-year-old Missy</a>, who was discovered in a hedge with her head and tail cut off on December 7 last year.Where else have attacks taken place?The spree has become synonymous with the Croydon area in Greater London, but cats have been found with brutal, fatal injuries across the capital. In the last few months, bodies were discovered in&#xa0;<a href="http://www.dailymail.co.uk/news/article-3556778/Croydon-Cat-killer-s-150-victims-country-Murderer-thought-struck-four-counties-outside-London-string-similar-attacks-pets.html" target="_blank">Tottenham and Archway</a> in North London and places in the south like&#xa0;Streatham, according to the Daily Mail.Rising <a href="http://www.dailymail.co.uk/news/article-3556778/Croydon-Cat-killer-s-150-victims-country-Murderer-thought-struck-four-counties-outside-London-string-similar-attacks-pets.html" target="_blank">told the Mail</a>&#xa0;that similar attacks&#xa0;have even been reported in&#xa0;least four counties surrounding the city - Surrey, Hampshire, Bedfordshire, and Kent - and&#xa0;she believes they were committed by the same person.&#xa0; If Rising is correct, that would mean the Croydon Cat Killer has struck in locations over 60 miles away from the south London borough, as the map below&#xa0;shows.<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>How many animals have been killed that are believed to be related to the Cat Ripper?Over&#xa0;50 cats have been found murdered&#xa0;in Croydon alone, however,&#xa0;Rising&#xa0;<a href="Rising" target="_blank">told the Mail last week</a>&#xa0;she feared&#xa0;the number could be far greater. She said:We've had attacks from Luton all the way down to Frimley in Surrey and across to Farnborough in Hampshire. The attacks are happening anywhere within the M25 and outside of it.&#xa0;We are being deluged with hundreds and hundreds of calls. Are cats the only victims?No. Rabbits, foxes, and birds have been found murdered in a similar fashion, according to <a href="http://www.theguardian.com/uk-news/2016/apr/23/croydon-cat-killer-mystery-100-animal-deaths" target="_blank">The Guardian</a>.What are the hallmark signs of a Croydon Cat Ripper attack?The murders aren't just linked by where they took place but by the injuries suffered by the cats. The vast majority of bodies have been found without heads, tails, and paws.&#xa0;Rising said: "We've got so used to seeing the injuries now that we rarely make a mistake." The bodies all showed signs of blunt force trauma, too, according to <a href="http://metro.co.uk/2016/04/25/croydon-cat-killers-trail-of-destruction-yet-another-pet-has-been-slaughtered-5838728/" target="_blank">The Metro</a>. This means the cats could have met their end as a result of being hit with a blunt object or thrown against a wall. A previous theory suggests that some of them may have been knocked down by a car before they were beheaded, according to&#xa0;the publication.What has been said about the attacks?A host of celebrities including actor Martin Clunes, TV presenters&#xa0;Caroline Flack and Dermot O'Leary, and musician Josh Franceschi have <a href="http://www.theguardian.com/uk-news/2016/feb/15/south-london-residents-work-with-police-to-find-serial-animal-killer" target="_blank">voiced their concern</a> about the threat the Cat Ripper of Croydon poses to the community and its pets. Clunes wrote a letter to&#xa0;Sir Bernard Hogan-Howe, the London&#xa0;Metropolitan police commissioner, which read:This is the stuff of nightmares. The local community is understandably distraught and frightened. No one feels safe while this sick individual is on the loose. Research in psychology and criminology shows that people who commit acts of cruelty to animals don't stop there - many of them move on to their fellow humans. That is a scary thought indeedWhat is being done about it?The RSPCA <a href="http://www.theguardian.com/uk-news/2016/apr/23/croydon-cat-killer-mystery-100-animal-deaths" target="_blank">told The Observer</a> last week that it is working closely with vets who are conducting thorough investigations into 20 cases. It said:Examination of the bodies we have received showed that the heads and tails appear to have been removed by a human. A dedicated team is continuing to work closely with the police and looking into all evidence to see if there is deliberate cruelty involved.Animal rights charity PETA has put up a <a href="http://www.dailymail.co.uk/news/article-3556778/Croydon-Cat-killer-s-150-victims-country-Murderer-thought-struck-four-counties-outside-London-string-similar-attacks-pets.html" target="_blank">£5,000 reward</a>&#xa0;for information which leads to the killer's arrest, who&#xa0;remains at large.&#xa0;A spokesperson for The Metropolitan police told BI in an emailed statement that investigations are continuing into a number of incidents relating to cat deaths in the Croydon area.&#xa0; <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/avocado-london-pop-up-restaurant-2016-4">This pop-up restaurant only serves food and drinks with avocado in them</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="JvbnZxMjE6bYWO7wb-qlmo3k8b-DGSkz" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Everything we know about the 'Cat Ripper of Croydon,' who is linked to hundreds of cat deaths around London and still at large

When a boy named <keyword id="133007" type="PERSON" weightage="100" keywordseo="Jaskaran-Singh">Jaskaran Singh</keyword> from Delhi secured admission to Indian Institute of Management (IIM-B), Bangalore just two days ago, one person was super proud of his achievement - Mr <keyword id="3321960" type="UNKNOWN" weightage="100" keywordseo="Vaidyanathan-Singararaman">Vaidyanathan Singararaman</keyword>. 
 It was a Monday, and we were busy kick starting another new week, but Mr Singararaman wanted the world to stop and take notice of this boy. He took to his <keyword id="6354576" type="CITY" weightage="100" keywordseo="Facebook">Facebook</keyword> page to narrate what a remarkable day it was. One of hope, one of love and one to take inspiration from.. 
 He told us - Jaskaran, a student with Spinal Cord Injury at the cervical level, had become the first of his kind to make way into the Post Graduate Diploma in Business Management at one of the <keyword id="46923" type="ORGANIZATION" weightage="100" keywordseo="IIMs">IIMs</keyword> in the country. Basically, he is now an MBA student at <keyword id="60501" type="COMPANY" weightage="100" keywordseo="IIM-Bangalore">IIM Bangalore</keyword>. 
 
For a person who is paralysed neck down (a quadriplegic technically saying), one who can barely move his fingers and uses a custom made wireless keypad at work, it’s unbelievable that Jaskaran scored a whopping 99.04 per cent in CAT. We know what you are wondering... He wrote the exam with the help of a scribe. 
 
“This is an absolutely remarkable effort considering that CAT Organisers (IIM-A this year) did not accede to any of his essential requests,” Mr Singararaman’s <a href="https://www.facebook.com/photo.php?fbid=10209605867804555&amp;set=pcb.10209605902325418&amp;type=3">Facebook post read</a>. 
 
It’s not his injury, but his determination to fight against all odds and emerge as the winner that makes courageous people like him extremely SPECIAL for all of us. We cannot say it has been easy for Jaskaran to get to where he is today, we probably cannot even imagine the trials and tribulations in his life. But, things would have been little more difficult for him despite having cracked the entrance, had it not been for this man who fought the system 16 years back. 
 
We are talking of Mr Singararaman, the one who wrote the Facebook post on Jaskaran on Monday. He himself suffered a Spinal Cord Injury back in 1990 and was refused readmission by IIM Bangalore. 
 (Right: Dr Suranjan with Mr Singararaman) 
"It took the efforts of Dr Suranjan Bhattacharji and my friends led by Elango Thambiah to change the mind of the management. IIM-B now is a leader in high quality access thanks to efforts spearheaded by Prof Rishikesha Krishnan, who is now the Director of IIM Indore," he says. 
 
If you are thinking about Mr Suranjan Bhattacharji, he is who changed minds in the college on denial of Mr Singararaman's readmission. A very highly regarded person in the top medicine-related places across the world, Mr Singararaman says Bhattacharji has made difference to several thousands of physically challenged persons across India. Now retired, he has gone to try and lift healthcare in a remote part of Orissa near the Niyamgiri Hills. 
 
It was probably this collective effort 16 years ago, that a deserving candidate today is not denied admission to an IIM on account of his/her health. Jaskaran, however, has done what many of us cannot do with our hands and feet fully functional. He is an inspiration for everyone. One person who he couldn't have done this without is - Divya Parashar, a Clinical Psychologist at Indian Spinal Injuries Centre. 
 
Call it a coincidence, but I was sitting with Mr Vipul Rastogi - a Behavioural Neurology and Psychiatry specialist at Medanta Hospital - today, and he pointed out to me the need for more Psychologists in our country. I relate it to this story, even though he spoke to me generally. He said: “We need more psychologists who can attend to patients suffering from such health problems. The problem is we don’t have enough psychologists, and when we refer our patients to consult them, patients refuse citing reasons that they are either busy and would prefer to have medicines prescribed or it’s an expensive deal for them. We need more such doctors who can hand hold such patients in their hour of need.” 
 
It seems Divya has set the example for more medical students to become Psychologists and make a difference. She played perhaps the most important role in Jaskaran’s life after his spinal cord injury in a road accident in which he lost his entire family. 
 
More power to you, doctor! 
 
As for Jaskaran, you my friend, have given a nation it’s moment of pride.

The Inspiring Story Of Differently-Abled Jaskaran Singh Who scored 99% in CAT, and Secured Admission at IIM Bangalore

Good morning! This is the tech news you need to know this Friday. <a href="http://newsletter.businessinsider.com/join/4np/10-things-in-tech&amp;hash=8122c716833601fc1471f79af063b104?nr_email_referer=1&amp;utm_source=Sailthru&amp;utm_medium=email&amp;utm_content=10_things_tech&amp;utm_campaign=Post%20Blast%20sai:%2010%20things%20in%20tech%20you%20need%20to%20know%20today&amp;utm_term=10%20THINGS%20IN%20TECH%20YOU%20NEED%20TO%20KNOW%20-%20ENGAGED%2C%20ACTIVE%2C%20PASSIVE%2C%20DISENGAGED0PASSIVE%2C%20DISENGAGED">Sign up here</a> to get this email in your inbox every morning.Have an Amazon Alexa device? Listen to this update by searching "Business Insider" in your flash briefing settings.<ol><li>Exclusive: Australian publishers saw a 20% drop in traffic after Facebook's news ban. Media executives around the globe <a href="https://www.businessinsider.com/global-publishers-react-facebook-australia-news-ban-2021-2">told Insider they were watching the developments</a> in Australia closely as broader tensions between tech platforms, publishers and regulators near a boiling point in the US and beyond. </li><li>NASA's Mars rover landed safely on Thursday. Perseverance, an SUV-sized robot, <a href="https://www.businessinsider.com/nasa-perseverance-rover-first-photos-mars-surface-2021-2">plunged through the Martian atmosphere</a> at supersonic speeds on Thursday, tucked inside a protective capsule. </li><li>Facebook's news ban ensnared public agencies. Emergency services, health departments, government officials, charities, and even Facebook's own Facebook page <a href="https://www.businessinsider.com/facebook-australia-news-ban-emergency-services-charities-government-accounts-crossfire-2021-2">were blocked</a>. </li><li>Critics warned of a rise of misinformation after Facebook's news ban. Experts said the removal of reliable Australian news sources <a href="https://www.businessinsider.com/facebook-news-ban-australia-qanon-technology-2021-2">could exacerbate false information</a> around the pandemic. </li><li>Australia's PM slammed Facebook. <a href="https://www.businessinsider.com/australia-news-ban-scott-morrison-google-news-media-bargaining-code-2021-2">Scott Morrison said the firm's actions</a> would "only confirm the concerns ... about the behaviour of Big Tech companies who think they are bigger than governments and that the rules should not apply to them." </li><li>Facebook knew about an inflated ad metric for years. Unsealed court documents revealed <a href="https://www.businessinsider.com/facebook-lawsuit-claims-executives-kept-inflated-ad-metric-revenue-concern-2021-2">executives knew for years</a> its "potential reach" advertising metric was inflated and overruled an employee warning to adjust it to avoid a revenue hit. </li><li>Congress grilled execs over the GameStop fiasco. The hearing <a href="https://www.businessinsider.com/congress-gamestop-stock-hearing-robinhood-reddit-citadel-what-happened-2021-2">featured a variety of chief executives</a>, from Reddit CEO Steve Huffman to Citadel CEO Ken Griffin, but the main target of questioning was Robinhood CEO Vlad Tenev. </li><li>Google kicked out Trump's campaign app. The Official Trump 2020 app <a href="https://www.businessinsider.com/donald-trump-campaign-app-removed-google-play-store-didnt-work-2021-2">was taken down from the Google Play Store</a> Wednesday because it didn't work. </li><li>GameStop trader 'Roaring Kitty' referenced the lawyer-cat meme. Keith Gill <a href="https://www.businessinsider.com/gamestop-hearing-roaring-kitty-i-am-not-a-cat-lawyer-2021-2">told the House's Committee on Financial Services</a> on Thursday: "I am not a cat. I am not an institutional investor. Nor am I a hedge fund." </li><li>Premium: Google is reshuffling its AI team. The new order, which is set to be announced to employees today, will see many workers focused on responsible AI <a href="https://www.businessinsider.com/google-ai-teams-reshuffle-under-marian-croak-amid-ongoing-turmoil-2021-2">now report into Marian Croak</a>, a vice president of engineering within Google's Research group.</li></ol>

10 things in tech you need to know today

San Francisco, June 10 (IANS) The automated Artificial Intelligence (AI)-based systems at Google are detecting around 25 billion spammy pages in Search every day, ensuring they dont rank well in the overall results that people see. Although the company did not share the specific techniques it uses for spam fighting because "that would weaken our protections and ultimately make Search much less useful", but it shared details about spammy behaviour that can be detected systematically. "A low-quality page might include the right words and phrases that match what you searched for, so our language systems wouldn't be able to detect unhelpful pages from content alone. The telltale signs of spam are in the behavioural tactics used and how they try to manipulate our ranking systems against our Webmaster Guidelines," the company said in a statement on Tuesday. Last year, the company observed that more than 25 billion of the pages it find each day are spammy. "If each of those pages were a page in a book, that would be more than 20 million copies of 'War &amp; Peace' each day," said Google. "If you've ever gone into your spam folder in Gmail, that's akin to what Search results would be like without our spam detection capabilities," it added. Google said it has designed systems to prioritize the most relevant and reliable web pages at the top. The Webmaster Guidelines detail the types of spammy behaviour that is discouraged and can lead to a lower ranking: everything from scraping pages and keyword stuffing to participating in link schemes and implementing sneaky redirects. Google admitted that fighting spam is never-ending battle, a constant game of cat-and-mouse against existing and new spammy behaviours. "As with anything, our automated systems aren't perfect. That's why we also supplement them with human review, a team that does its own spam sleuthing to understand if content or sites are violating our guidelines," said the company. --IANS na/

Google detects 25 billion spammy pages daily in Search

<ul class="summary-list"><li><keyword id="1537839" type="PERSON" weightage="60" keywordseo="Nick-Kyrgios">Nick Kyrgios</keyword> mocked <keyword id="55696" type="PERSON" weightage="60" keywordseo="Novak-Djokovic">Novak Djokovic</keyword>'s trademark celebration on Sunday before saying he doesn't like the Serb "at all."</li><li>After winning a match, Djokovic throws his arms to the crowd while they cheer.</li><li>"We're just having some fun," Kyrgios said. "I don't like him at all, so it's fun."</li></ul><a href="https://www.insider.com/category/nick-kyrgios">Nick Kyrgios</a> bowed out of the <a href="https://www.insider.com/category/australian-open">Australian Open</a> for good on Sunday as he lost in the second round of the men's doubles, however that wasn't before he took one final shot at his nemesis <a href="https://www.insider.com/category/novak-djokovic">Novak Djokovic.</a> Prior to his and Thanasi Kokkinakis' 6-3, 6-4 defeat to Wesley Koolhof and Lukasz Kubot, Kyrgios seemed to mock the world number one by walking out at the Margaret Court Arena and pretending to give thanks to the non-existent crowd in the same way Djokovic does after a win.When asked about the gesture after, <a href="https://www.youtube.com/watch?v=sGR7O0c_lzk">Kyrgios, who also lost in the third round of the singles on Friday, said:</a> "Just feeling the love. Just trying to spread the good word of the celebration. Everyone loves that celebration. It's well liked."He added: "We're just having some fun. Novak, I'm sure, doesn't like me and we both have respect for each other, but I don't like him at all, so it's fun."See Kyrgios' imitation here:Compared to Djokovic's original celebration here: Kyrgios and Djokovic, <a href="https://www.insider.com/nick-kyrgios-slams-novak-djokovic-partying-coronavirus-2020-6">who have a long-standing beef,</a> have already exchanged jibes in Melbourne. Just prior to the start of the Open, <a href="https://www.youtube.com/watch?v=plLoTDx8KN8">Djokovic told reporters</a> that he believed Kyrgios was a "talented" player, but that he has "not much respect for him" off the court. Kyrgios hit back after his first round win over Frederico Ferreira Silva by <a href="https://www.insider.com/australian-open-nick-kyrgios-djokovic-strange-not-even-close-federer-2021-2">calling the Serb "a strange cat."</a>"When we've played matches, I think I've been pretty good towards him," the Australian told reporters."I'm not quite sure how you can't respect me off the court. I've gone about things extremely well, especially during the pandemic. "I was extremely careful about what I was doing - I didn't want to spread the virus to anyone. Now, I'm actually trying to donate meal kits to people who need food. I have a foundation."Kyrgios went on to contrast his own behaviour during the pandemic to that of Djokovic, who was caught <a href="https://www.insider.com/novak-djokovic-us-open-expulsion-caps-off-year-serbian-2020-9">partying maskless and topless in a Belgrade nightclub during the controversial Adria Tour.</a>"A heck of a <keyword id="6355013" type="UNKNOWN" weightage="60" keywordseo="Tennis">tennis</keyword> player but unfortunately someone who's partying with his shirt off during a global pandemic, I don't know if I can take any slack from that man. That's as bad as it gets for me," he added.Since the tournament began, the animosity between Kyrgios and Djokovic has been somewhat one-sided, with Djokovic largely keeping quiet and focusing on his own game.The Serbian progressed to the quarter final stage on Sunday with a four-set win over Canada's Milos Raonic.

Nick Kyrgios continued his trolling of Novak Djokovic by mocking his trademark celebration, then lost in straight sets

<ul><li>After the global pandemic, <keyword id="49089" type="General" weightage="20" keywordseo="sustainability" source="Orion">sustainability</keyword> and health seem to have become important factors for consumers.</li><li>According to Capgemini’s recent report, consumers engage more readily with brands and retailers that they perceive to be sustainable and genuinely committed to green practices.</li><li>The report found that 48% of consumers share an emotional connection with products or organizations that demonstrate eco-friendly qualities.</li><li>As we move forward this year and health concerns and sustainability continue influencing consumer decisions, we speak to brands, research and design agencies about how brands can integrate sustainability into their core values and move beyond mere lip-service.</li></ul>It might be a new year but the world continues to grapple with familiar challenges and threats: we are on the verge of entering the third wave of COVID-19, the country’s capital, New Delhi is currently facing alarmingly high levels of indoor air pollution and Uttarakhand's forest fires emitted nearly 0.2 megatonnes of carbon in the past one month, a record since 2003 (CAMS report). So 2022 will clearly be a busy year for brands as consumers get more serious about climate change and expect brands to increase their focus on living sustainably in harmony with nature. While businesses exist to make money, Manish Chowdhary, Co-CEO, Body Cupid Pvt Limited says that there are two ways to do that. He explained, “One is sustainable, by keeping other living and non-living things in mind. The other one is inspired by greed. So no matter how small a brand’s effort may be, it has to be aligned with sustainability if the brand wants to continue in the long run. Brands exist for consumers and it is important that we listen to what they want.” From driving workforce diversity to taking a stand on climate change, there’s a definite change that has taken place in consumer expectations. In the last few years, sustainability has become one of the biggest decision-making factors for consumers, and more so after the pandemic. They have realised that mother earth has suffered enough. In this digital world, consumers are demanding more transparency and are quick to call out greenwashing. They are expecting to see concrete actions. And as Chowdhary said, it has become imperative for brands to listen to what consumers want because they exist to serve consumers. Today’s consumers are not only pivoting towards more sustainable products but are also willing to pay a premium for them. Gen Z and Millennials lead all other age groups in this respect. When shopping for groceries, 72% of Gen Z and 66% of Millennials say they are willing to pay more for organic foods and in fact, did so the last time they were grocery shopping, compared to 56% of Boomers, found Capgemini. Its recent report said that 80% of consumers want to contribute to the fight to save the planet for future generations. And it is not just a phase. 70% of consumers agreed that post-pandemic, they will be more careful in terms of maintaining and protecting their personal health. Covid has only reminded us that there is a long way to go on sustainability. On how the pandemic has altered consumer behaviour, Lulu Raghavan, Managing Director, Landor and Fitch said, “The pandemic has fundamentally shifted consumer behaviour. An IBM study shows that 93% of consumers have changed their views on sustainability after the pandemic. This is totally understandable. The horrid virus which came out of nowhere has ravaged lives, ruined livelihoods. The only silver lining is that it has woken us up to the paramount importance of our own health and wellbeing and that of our Mother Earth. Sustainability is now a definitive transformative force that will upend existing industries and create new ones. If digital transformation was the buzzword in corporate boardrooms, ECG will take centre stage in the coming decade.” But what exactly is a sustainable brand? Ashwini Deshpande, Co-Founder and Director, Elephant Design defines it as, “A brand that values ethical sourcing and supply chains, is inclusive, and follows environment-friendly processes and materials while staying viable for its stakeholders is qualified to be labelled as a sustainable brand.” Kartik Johari, VP, Marketing &amp; Commerce, Nobel Hygiene believes that in the coming months, people will start to question what is sustainable and what is not along with how we can continue to reduce our carbon footprint across all aspects of our lives. He said, “Consumers at the end of it are people and they expect what is good. The ‘brand promise’ is essential to them. Now, alongside they are also making space for the environment due to excellent work by activists and journalists around the world. You will remember, for example, that riveting photo of a straw stuck in a turtle's nose. How many millions of turtles have we lost to this? Yet it took just that one photo to break through the global psyche. Now straws are the Number One environmental enemy. But this does not mean the onus should be entirely on people to choose better! Companies have to improve their offering. And that is correct for consumers to expect. Moreover, important to note, there are some 50 or 60 companies in the world, which are responsible for majority of emissions. Strong regulations on them can solve what collectively 500 million people may have to do. But who’s going to bell the cat? As Mr Musk rightly has been saying that, give the solar industry the same amount of subsidies, for a year, that you give to oil and gas, and see the amount of transformative change it brings! The onus cannot be on that one little end consumer and their war to save their environment.” During the pandemic, brands like WOW Skin Science, Diageo and Dettol launched eco-friendly packaging to test the waters, indicating that more brands in India have started reevaluating their packaging strategy to put the environment first. Big FMCG companies such as Marico, HUL, Nestle India, Future Consumer, Coca-Cola, Pepsi-co, Parle Agro also announced in 2020 that they will move to 100% recyclable packaging by 2025 helping towards a sustainable future. Joining the bandwagon, the Indian Government has also started its efforts towards reducing our country’s carbon footprint. Currently, India is the world’s third-largest emitter of carbon dioxide, after the US and China. According to an Assocham and PwC report, landfills are brimming with so much urban waste that by 2050, India is reportedly going to need a landfill that's the size of its capital, New Delhi. And consumers aren’t ignoring these horrifying numbers anymore. Elysha Young, Trends Manager, Mintel APAC said, "India’s Prime Minister has pledged it will reach net-zero carbon emissions by 2070, backed by aggressive 2030 targets. By laying the groundwork in the form of policies, India is signaling that it is open and willing to support innovation around sustainability, and indeed that carbon-emitting industries will no longer be tolerated. This presents an opportunity for global companies looking to tap into India's vast population but also issues a challenge to foreign and domestic companies to ensure they are cutting emissions throughout their value chain. It's in India's self-interest to stem global warming, with the nation of 1.3 billion people being one of the most vulnerable to the impacts of climate change. The nature of the short-term targets means that action will need to be taken immediately, which will see a strong focus on renewable energy sources like solar and wind power, as well as the batteries needed to store such energy. Companies would do well to look at the emissions within their own value chains and determine where cuts can be made. Communicating these to consumers will help them to make choices that align with the national strategy; the opportunity exists to ensure consumers feel like they're also doing their bit." In 2022, brands that snooze will definitely lose More and more consumers are becoming aware of their choices and realising that whether it is a worn-out piece of mask they decide to throw or a sanitary napkin or even as simple as a plain t-shirt, never really goes ‘away.’ It all ends up in a landfill. Human activities are clearly harming the global environment and brands have no choice but to migrate to sustainable solutions and work towards building a circular economy. So, in 2022, if brands don’t switch, they lose consumers, investors, and all stakeholders. Chowdhary said, “At the industry level, there is nothing without sustainability. The consumers of today are conscious and aware. They know the choices they are making. So if companies &amp; brands do not opt for sustainable practices, eventually the smart consumers are going to make a switch. We can only expect the awareness to grow and actions to increase, especially with the challenges that our planet is facing today.” Anjali Malthankar, National Strategy Director, Tonic Worldwide sees sustainability as one of the big topics in 2022 – right from fashion, green products, green living to electric vehicles, every category will be touched by sustainability filter. She said, “If the brands have already not made sustainability part of their commitment in any form yet, it’s high time they join the eco-wakening movement. Consumers are already looking for some form of reassurance or the other from brands in terms of conscious behaviour, as consumers are at different stages of adoption – it is a mix of curious, concerned, and advocates. At the very least, they are looking to not feel guilty about consuming the brand. Conscious living, mindful living, Green living, purposeful living are all the buzz words in communications today. For brands it is inevitable to have sustainability as a larger goal.” It is not just the environment and consumers who benefit from eco-friendly practices, businesses with low carbon footprints are more likely to have a better brand image and can easily woo consumers. Deep Bajaj, CEO &amp; Co-Founder, Sirona Hygiene said, “Companies are realizing that being conscious of their environmental impact can benefit them in every manner possible. Consumers desire sustainability owing to the ailing earth. Companies that work to become more environmentally responsible, not only contribute to a better future, but also establish a progressive brand image, happier employees, and a loyal client base. Consumers are real people who are affected by real environmental issues on a daily basis. They are aware that it is no longer limited to textbooks and that industrial activities have a direct impact on their daily lives. As a result, what goes into the making of a product and what goes inside it is extremely important to them. Other than environmental consciousness, they expect transparency from brands.” While brands in India have already started taking baby steps towards converting their business into a sustainable choice for consumers, we will get to witness more demonstrable actions in 2022. And those who fail to prioritise mother earth, will have to face consumers’ wrath. Deshpande said, “The emerging consumer base of millennials &amp; Gen Z is not a forgiving lot when it comes to ethics or ecology being compromised by a brand. But others are not quite as aware and may base their decision only on factors like price or convenience above sustainability. There is no choice. It is a survival mandate for a brand to become sustainable. Otherwise, we will see every resource being depleted in the next few decades.” Kantar BrandZ data shows that brands with weak purpose grow 70% but brands with strong purpose grow 175%. At the same time, India is still a price-sensitive country and consumers stick to the convenience of buying what you are used to. So, on how brands can move beyond mere lip-service and greenwashing this year, Raghvan suggested, “Use innovation to develop products developed against that purpose. Embrace design thinking across the board. Embed a new mindset deeply in the culture and transform from within. Communicate and evangelise with consumers." In 2022, experts are confident that brands will embrace sustainability that will benefit people, planet and profit.

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