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<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Freetrade</span></p><p class="caption">Adam Dodds, founder and CEO of Freetrade.</p></div><p></p></div></div></p><ul class="summary-list"><li><strong>British fintech Freetrade, the UK's answer to Robinhood, is set to raise £1 million ($1.3 million) in crowdfunding from its members on Thursday. </strong></li><li><strong>It's the fee-free stockbroker's fourth funding round to date with this latest financing going towards building its engineering teams as it looks to further break into the European market. </strong></li><li><strong>The company has 100,000 on its waiting list and says it's growing at 12% per week. </strong></li><li><a href="https://www.businessinsider.com/">Go to Business Insider for more stories. </a></li></ul><p>The UK's answer to Robinhood has big plans. </p><p>Freetrade, a London app-based stockbroker, is riding on the coattails of US company Robinhood - the US zero-fee investing platform with more than 6 million users that CNBC says aims to disrupt banking and "<a href="https://www.cnbc.com/2019/04/11/ahead-of-ipo-buzz-robinhood-introduces-new-premium-trading-features.html">become a millennial investor's one-stop shop</a>."</p><p>London-based Freetrade will launch crowdfunding on Thursday, looking to raise £1 million ($1.3 million), with the possibility of raising up to £4 million.</p><p>It's the next step in what the company says is it's 12%-per-week growth, saying it has 100,000 people on its waiting list after debuting late last year. It's Freetrade's fourth funding round to-date with no private equity or VC money involved - all of its financing is crowdfunded.</p><p>Fee-free stockbroking has exploded in the US with Robinhood - which looks set to IPO this year - gaining major support amongst millennials. Freetrade is looking to do the same in Europe. It's latest funding will go towards building out its product offering, such as offering fractional shares of equities (buying, say, a £30 portion of a share of Facebook), and boosting its European presence, founder Adam Dodds told Business Insider in an interview. </p><div><div id=":cv"><div id=":164"><div dir="ltr"><div dir="ltr"><div>"We've seen that our community is very keen to back the business," Dodds said. "We've relied on word of mouth so far but we want to spread the word louder and showcase our offering."</div><div></div><div>The company is also launching an "autopilot" feature described as being like a roboadvisor that can help maximise investments, and will hire additional engineers through the fundraising. </div><div></div><div>Freetrade operates on a model like those offered by companies such as Spotify. Customers are able to open an account free of charge and make trades but can pay more for quicker transaction speeds. The company currently offers 335 different investment options and is planning on introducing a premium "Alpha" account later this year which has a flat fee of around £7, says Dodds. </div><div></div><div>The company currently has around 25,000 customers, and 20,000 of the 100,000 on the waiting list are within the EU, Dodds said.</div><div></div><div>Freetrade launched an Android app earlier this month. </div><div></div><div>"We're the first movers in the UK and we plan to press that advantage in Europe," Dodds added. "We're focused on one thing and that is building the best investment experience out there."<div><div id=":2vw" role="button" data-tooltip="Show trimmed content" aria-label="Show trimmed content" aria-expanded="false" tabindex="0"></div><div role="button" data-tooltip="Show trimmed content" aria-label="Show trimmed content" aria-expanded="false" tabindex="0">Freetrade's core demographic is between ages 25 and 35. The next stage in the company's evolution is to bring in older investors who have their main savings with UK incumbents such as Hargreaves Lansdown and AJ Bell. </div><div role="button" data-tooltip="Show trimmed content" aria-label="Show trimmed content" aria-expanded="false" tabindex="0"></div><div role="button" data-tooltip="Show trimmed content" aria-label="Show trimmed content" aria-expanded="false" tabindex="0">This latest funding round follows a £3 million investment last June (after targeting just £500,000) with Dodds saying the current approach allows the company sufficient legroom to operate, and doesn't feel a pressure to break-even.</div><div role="button" data-tooltip="Show trimmed content" aria-label="Show trimmed content" aria-expanded="false" tabindex="0"></div><div role="button" data-tooltip="Show trimmed content" aria-label="Show trimmed content" aria-expanded="false" tabindex="0">Further down the line it will be some time before Freetrade catches up with Robinhood which has a valuation of <a href="https://techcrunch.com/2018/05/10/robinhood-rockets-to-a-5-6b-valuation-with-a-massive-new-funding-round/?guccounter=1&amp;guce_referrer_us=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_cs=SKpUlvDP6zTqp9yJit4qow">$5.6 billion</a> after a massive funding round last year. </div></div></div></div></div></div></div></div><p class="tagline"><a href="https://www.businessinsider.com/intelligence/future-of-payments?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr&amp;itm_term=ctgr_leadgen&amp;itm_content=payments_ctgr_leadgen&amp;itm_campaign=payments_ctgr_leadgen_future_of_payments"></a></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/lawsuit-captain-marvel-shazam-superman-comics-dc-superheroes-2019-4">How a $4 million lawsuit created 'Shazam!' and 'Captain Marvel' as we know them today</a></h3>        <div>                    </div>    </div>

A new fee-less stockbroker is crowdfunding fresh cash in a bid to challenge Robinhood

<ul><li>CRED, that recently entered the unicorn club with a $2.2 billion valuation, has launched a new IPL campaign for season 14. </li><li>The ad features Rahul Dravid and actor Jim Sarbh.</li><li>Rahul Dravid, who is known to be one of the cool-est cricketers on the pitch, is seen in an avatar we thought we would never, ever see.</li></ul>CRED, the credit bill paying platform that is known for its unique ads, has launched its much-awaited IPL ad. It is reminding people to pay their bills on time in the most entertaining way possible, by making the coolest ever cricketer lose his cool.<br /><br />You are lying if you say you haven’t imagined at least a 100 different scenarios in your head to smash the side-mirror of a car in front of you while driving in Bangalore or Mumbai. However, we did not expect the zen Rahul Dravid to react like we do in traffic. Apart from breaking other bowlers patience, we have never seen Dravid break anything or lose his cool at all. <br /><br />CRED has unleashed an unseen side of Dravid in its latest ad and everyone is shook, including Virat Kohli. Commenting on the ad, RCB’s Captain wrote, “Never seen this side of Rahul bhai."<br /><br /><div type="twitter" handle="imVkohli" handlename="Virat Kohli" image="http://pbs.twimg.com/profile_images/1308286636468219904/a61d79ts_normal.jpg" favoritecount="74838" retweetcount="10319" status="Never seen this side of Rahul bhai 🤯🤣 https://t.co/4W93p0Gk7m" createdat="1617960315000" id="1380451732690411521"></div><br />The Bangalore-based platform’s IPL ad has already started a meme fest. <br /><br /><div type="twitter" handle="AksharPathak" handlename="Akshar" image="http://pbs.twimg.com/profile_images/1270581243294486529/xna6UsXL_normal.jpg" favoritecount="1409" retweetcount="99" status="@imVkohli *teacher steps out*entire class: https://t.co/nKJBrC1G3Q" createdat="1617961694000" id="1380457518661431296"></div><br /><div type="twitter" handle="FarziCricketer" handlename="Silly Point" image="http://pbs.twimg.com/profile_images/1380401554973368320/WMvJVMn2_normal.jpg" favoritecount="1749" retweetcount="188" status="@imVkohli Rahul sir calling someone back before double century. https://t.co/7POAeIhNFg" createdat="1617961777000" id="1380457865949839361"></div><br /><div type="twitter" handle="TrollHaiklu" handlename="ಟ್ರೋಲ್ ಹೈಕ್ಳು" image="http://pbs.twimg.com/profile_images/875542674010324992/HbuT-rQm_normal.jpg" favoritecount="279" retweetcount="14" status="@imVkohli Everyday on silk board junction https://t.co/NwFFohT550" createdat="1617961915000" id="1380458443799023616"></div><br /><div type="twitter" handle="EntropyPositive" handlename="Positive entropy" image="http://pbs.twimg.com/profile_images/1377609119960457222/erfwCgcD_normal.jpg" favoritecount="1148" retweetcount="38" status="@imVkohli Me after seeing this side of Rahul Dravid Sir😌 https://t.co/gorm76Zick" createdat="1617960522000" id="1380452603478208513"></div><br /><div type="twitter" handle="swatic12" handlename="SwatKat💃" image="http://pbs.twimg.com/profile_images/1178333152827326466/Ifm0l-qX_normal.jpg" favoritecount="177" retweetcount="20" status="No oneBig boss contestants 5 minutes after waking up : https://t.co/1U9YhKwInc https://t.co/EWcbRf8vq3" createdat="1617964323000" id="1380468544408797185"></div><br />The ad starts with actor Jim Sarbh sharing the benefits of using CRED. He says, “When you pay your Credit Cards bills on CRED, you earn CRED coins. Use them to claim cashback and rewards. I know this sounds ridiculous. It is like saying Rahul Dravid has anger issues."<br /><br />And then Dravid, who is known for his calm and peaceful demeanor, can be seen stuck in traffic, yelling at the top of voice. He breaks the side-mirror of a car next to him with a bat, (funny how he keeps a bat handy since you never know when duty might call), and climbs out of the car’s roof to yell, “Indiranagar ka gunda hun main."<br /><br />Dravid's angry avatar also reminded us of Ross Geller from Friends when he loses his cool over his favourite Turkey sandwich.<br /><br />            <div type="image" title="ross geller my sandwich" msid="81988567" hostid="261"></div><br />CRED’s honest YouTube description is a cherry on the top. It reads, “Hi, this is Rahul Dravid writing the description for this video. Sorry, I lost my temper there. I am meditating these days.” <br /><br />Last year, CRED’s ad campaign was one of the most talked about series during IPL. What helped the CRED series become so popular was the fact that for once, we saw celebrities not taking themselves seriously and it came like a breath of fresh air. It also easily broke the clutter by not featuring a cricket celebrity.<br /><br />And this year too, CRED has taken an unconventional approach. We can't wait to see what else the brand has in story for us.<br /><br />CRED has also signed a three-year deal with IPL, which began in 2020.<br />

CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter

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A new fee-less stockbroker is crowdfunding fresh cash in a bid to challenge Robinhood

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CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter

Karuna Sharma

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