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<ul><li>The Amazon <keyword id="3723185" type="General" weightage="80" keywordseo="great-indian-festival-sale" source="Orion">Great Indian Festival sale</keyword> is now live on Amazon.</li><li>The sale brings up to 70% off on DSLRs, action cameras, and more.</li><li>Below, check out the exciting deals on cameras and accessories.</li></ul>The Amazon <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-sale-best-deals-and-offers/articleshow/94004700.cms">Great Indian Festival Sale 2022</a> is the right time if you are planning to buy professional cameras and accessories online. The sale brings hefty discounts of up to 70% on camera brands like Canon, Sony, GoPro and more. Discounts are also available on instant cameras, tripods, security cameras, bullet cameras, lenses and more. <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:top;background-color:#000000;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Article </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-sale-best-deals-and-offers/articleshow/94004700.cms">Best Great Indian Festival deals</a> </td></tr><tr><td style="border-left:solid #000000 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href="https://www.businessinsider.in/tech/news/best-deals-on-5g-smartphones-and-tablets-on-amazon-sale/articleshow/94394855.cms">Best deals on 5G smartphones and tablets</a> </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/deals-and-offers-on-bluetooth-speakers-under-5000/articleshow/94394212.cms">Best deals on Bluetooth speakers under ₹5,000</a> </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/deals-on-smart-4k-tvs-from-samsung-lg-redmi-and-more-on-amazon/articleshow/94396364.cms">Best deals on 4K TVs</a> </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> Other than this, you can also buy <keyword id="180940" type="General" weightage="20" keywordseo="dslr" source="Orion">DSLR</keyword> cameras at no-cost EMI by using selected bank cards. Besides this, the e-commerce giant has partnered with SBI to give additional discounts of 10% to credit and debit card holders. Below, we have listed some of the best Amazon offers on cameras and accessories that you grab during Amazon <keyword id="14984220" type="General" weightage="20" keywordseo="Great-Indian-Festival-Sale-2022" source="Orion">Great Indian Festival Sale 2022</keyword>. <cmsannotation type="cmsannotation" annotationid="Deals on camera and accessories" comment="subhead" text="Deals on camera and accessories">Deals on camera and accessories</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Canon EOS 1500D" comment="subhead" text="Canon EOS 1500D">Canon EOS 1500D</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B07BS4TJ43" comment="amazoncard" text="B07BS4TJ43">B07BS4TJ43</cmsannotation> This entry-level professional camera features an APS-C CMOS Sensor with 24.1MP. It comes equipped with DIGIC 4+ image processor and nine autofocus points. For connectivity, it has built-in WiFi, NFC and Bluetooth, making photo transfer seamless. Besides this, the camera is also compatible with all EF and EF-S lenses. Currently, during the sale, it is listed for just ₹36,490, down from the original price of ₹41,995. Besides this, you can buy it at no-cost EMI using selected bank cards. So, if you are a student and beginning to pursue photography, it’s a good deal. <cmsannotation type="cmsannotation" annotationid="Canon EOS 90D" comment="subhead" text="Canon EOS 90D">Canon EOS 90D</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B07XQ9M8V1" comment="amazoncard" text="B07XQ9M8V1">B07XQ9M8V1</cmsannotation> This professional DSLR camera comes equipped with a 32.5 Megapixel CMOS (APS-C) sensor and delivers high-speed continuous shooting of up to 10 fps. The EOS 90D is compatible with a wide selection of Canon EF and EF-S lenses. Further, you can also pair EOS 90D to multiple smart devices via the Camera Connect App. During Amazon Great Indian Festival Sale 2022, you can buy it for just ₹1,11,990, down from the original price of ₹1,36,995. <cmsannotation type="cmsannotation" annotationid="Panasonic LUMIX G7" comment="subhead" text="Panasonic LUMIX G7">Panasonic LUMIX G7</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B07JLXC5BR" comment="amazoncard" text="B07JLXC5BR">B07JLXC5BR</cmsannotation> Available for just ₹39,990, the Panasonic LUMIX G7 is a perfect pick for professionals and beginners. It features a 16-megapixel Micro Four Thirds sensor with no low pass filter that is said to capture sharp images with a high dynamic range. Other than this, you also get 8MP burst mode, easy controls, and a big viewfinder. During the Great Indian Festival Sale, you can buy it no-cost EMI by using selected bank cards. <cmsannotation type="cmsannotation" annotationid="Sony Digital Vlog Camera ZV 1" comment="subhead" text="Sony Digital Vlog Camera ZV 1">Sony Digital Vlog Camera ZV 1</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B08D45C1YF" comment="amazoncard" text="B08D45C1YF">B08D45C1YF</cmsannotation> If you want to complete your vlogging setup, you should consider Sony Digital Vlog Camera ZV 1. It comes equipped with a flip screen and an in-built microphone. You can save 29% on this deal, as it is available for just ₹67,989, down from the original price of ₹77,990. Also, by using selected bank cards, you can buy them at no-cost EMI. <cmsannotation type="cmsannotation" annotationid="GoPro HERO9" comment="subhead" text="GoPro HERO9">GoPro HERO9</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B08GZMKFBQ" comment="amazoncard" text="B08GZMKFBQ">B08GZMKFBQ</cmsannotation> If you are looking for an <keyword id="1613687" type="General" weightage="20" keywordseo="action-camera" source="Orion">action camera</keyword>, you can’t miss this deal on GoPro HERO9. During the sale, it is listed for just ₹36,990, down from the original price of ₹49,500. Also, by using SBI bank cards, you can get an additional 10% discount. It features a waterproof digital action camera with a touch screen. It also comes with live streaming stabilisation and a dual screen. <cmsannotation type="cmsannotation" annotationid="Fujifilm Instax Mini 9" comment="subhead" text="Fujifilm Instax Mini 9">Fujifilm Instax Mini 9</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B06WWL4JD8" comment="amazoncard" text="B06WWL4JD8">B06WWL4JD8</cmsannotation> If you are looking for an instant camera to save your memories instantly, your search should end at Fujifilm Instax Mini 9. It features a built-in flash and automatic exposure that helps to capture the perfect photos. You can buy it for just ₹4,499, down from its original price of ₹5,530. It is available in pink, purple, yellow, green, blue, and white. <cmsannotation type="cmsannotation" annotationid="DJI OM 4 SE Gimbal" comment="subhead" text="DJI OM 4 SE Gimbal">DJI OM 4 SE Gimbal</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B099ZYBSWB" comment="amazoncard" text="B099ZYBSWB">B099ZYBSWB</cmsannotation> This gimbal has a 3-axis stabilisation that keeps your phone steady during video recording. Other than this, it has a dynamic zoom that is said to deliver a creative zoom effect. During Amazon Great Indian Festival Sale 2022, it is available for ₹7,998, down from its original price of ₹9,990. <cmsannotation type="cmsannotation" annotationid="Insta360 ONE X2" comment="subhead" text="Insta360 ONE X2">Insta360 ONE X2</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B08M3QCXKP" comment="amazoncard" text="B08M3QCXKP">B08M3QCXKP</cmsannotation> This action camera from Instagram comes with a 360-degree camera feature, ultra-bright screen, voice control, an invisible selfie stick, and optical zoom. During the sale, Insta360 ONE X2 is available for just ₹37,733, down from its original price of ₹44,900. <cmsannotation type="cmsannotation" annotationid="Nikon Z50" comment="subhead" text="Nikon Z50">Nikon Z50</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B084PRG1FY" comment="amazoncard" text="B084PRG1FY">B084PRG1FY</cmsannotation> This is a compact and mirrorless camera from Nikon that features a 20MP camera with a viewfinder display. It has a 3.2- inch display and has an optical zoom of 3x. During the sale, you can buy it for ₹74,989, down from its original price of ₹85,995. You can also avail a no-cost EMI on this camera by using selected bank cards. Other than this, by using a SBI credit card you can get an additional discount of ₹1,500. Disclaimer - When you purchase through links on Business Insider India, we may earn affiliate commission.

Amazon Great Indian Festival Sale 2022: Get up to 70% off on DSLR, action cameras, gimbals, and more

<ul><li>A medium format <keyword id="696081" type="ORGANIZATION" weightage="20" keywordseo="Pentax">Pentax</keyword> 645Z, a <keyword id="614391" type="ORGANIZATION" weightage="20" keywordseo="Panasonic-Lumix">Panasonic Lumix</keyword> GH5, some lenses and lights.</li><li>The price of the equipment comes to about Rs. 9 lakh, though international standards would be worth much more.</li></ul>The white walls of Indira Gandhi National Centre of Arts’ Twin Art Gallery were bare except for regularly spaced numbers written in pencil. The floors were littered with fly-away sheets of butter paper and foam from the massive wooden crates quickly but delicately being unpacked. Despite the churn of activity, the room was quiet and when someone did speak, it was in a whisper - the significance of the work commanding a hushed reverence. The only sound breaking the silence was the clicking of a camera shutter opening and closing. What was unfolding in front of me was the unpacking and digitisation of 46 Tibetan <keyword id="6357076" type="ORGANIZATION" weightage="20" keywordseo="buddhist">Buddhist</keyword> paintings, known as “thangkas.” Some of the pieces had been previously restored while some remain untouched, unrestored. Most of them had not seen the light of day in more than six decades. All were extremely fragile. In one corner, a few hands carefully pulled out plastic and foam-wrapped thangkas from a crate they had just opened. In another area, a few girls sat with swathes of cloth around them, rolls of velcro, and needle and thread ready to start work on making the paintings wall-mountable. 
	
	
	
	
	
	
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Marking the places where the thangkas will be placed. Photo: Jhinuk Sen These thangkas, painted in intricate detail on cotton and silk, had been brought to India by Rahul Sankrityayana and were being digitised by his grandson Manav Parhawk. For scholars of Hindi, Buddhist and Tibetan studies, Mahapandit Rahul Sankrityayana is not an unfamiliar name. Sankrityayana was a Padma Bhushan awardee, a scholar and a writer. Called the ‘Father of Hindi Travelogue,’ he spent almost 45 years of his life on the road all over Asia and Europe, wrote more than 130 books and was fluent in almost 13 languages. It was thanks to Sankrityayana that thousands of invaluable palm-leaf manuscripts of Buddhist philosophy, that were considered lost, were finally <a href="http://www.thehindu.com/society/a-forgotten-genius/article18162862.ece">discovered</a>. He brought them all back to India along with these thangkas, artifacts, sketches, photographs and even glass plate negatives. “This is the first time in my 40 years that I have been able to see the fruits of my Nana's tireless efforts. I want to make sure I can see them again, and so that scholars across the globe have access to this immense trove of knowledge for their research,” says Parhawk. Before the thangkas were moved from the crates to be mounted vertically on the walls with cloth and velcro for display, the digitisation began with two cameras, two lights and lots of first-hand yelling at people to stay out of the way. All this equipment costs more than some journalists’ yearly salary. 
	
	
	
	
	
	
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Setting up the equipment took a few hours. Photo: Jhinuk Sen Parhawk, who is a professional fashion and lifestyle photographer, used his medium format digital Pentax 645Z with Pentax 55mm (F2.8) and 120mm macro (F4) lenses. Lenses were switched on the camera body depending on the size of the thangka being shot. 
	
	
	
	
	
	
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A medium format digital Pentax 645Z was used for digiting the artwork. Photo: Jhinuk Sen 
	
	
	
	
	
	
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Pentax's 120mm macro lens. Photo: Jhinuk Sen 
	
	
	
	
	
	
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Pentax's 55mm (F/2.8) lens. Photo: Jhinuk Sen Two Elinchrom Master 600s monobloc flashes and a complicated rig to vertically mount the camera safely six feet off the ground completed the set-up for the main full shots of the thangkas which were laid flat on the ground on a large swath of black cloth. 
	
	



	
	
	
	
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 Two Elinchrom Master 600s monobloc flashes were used for lighting. Photo: Jhinuk Sen Each and every one of the pieces are incredibly detailed, and to capture the close-in shots, the Panasonic Lumix GH5 (20-megapixels) with micro four thirds crop lenses was used. 
	
	
	
	
	
	
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Panasonic Lumix GH5. Photo: Jhinuk Sen 
	
	
	
	
	
	
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Close up shots of the artwork, taken to retain details. Photo: Jhinuk Sen Though the pictures were being shot in a controlled light environment (inside the exhibition hall), the large black cloth was used to reduce flare and big foamcore sheets were used as fill to make sure the thangkas got the right light. While the confusion of the artwork numbering and listing them right had everyone fumbling with multiple lists, the bigger challenge was something else: camera positioning. To ensure the camera was positioned just perfectly over the thangka meant that it had to be placed at a certain height (that’s where the rig comes in). Furthermore, the camera could only be operated manually, which meant multiple stretching exercises by Parhawk to get the frame right so as to avoid stepping on the surface where the art work had been placed. This frequently led to scenes like this one: 
	
	
	
	
	
	
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It's an exercise. Photo: Jhinuk Sen A good few biblical photo ops later, 46 thangkas had been photographed. I then sat down with the team to discuss the process and the equipment they had just used. The main idea behind using the particular equipment that Parhawk did, was to generate the right colours without chromatic or hue shifts. This ensures that the art looks as close to the source as possible when viewed on computers later. The idea is to match the original, not a copy you see on screen. Hue Shifting is described as, “a basic tool for any artist who works on computer. The principle is the following: whenever you want to create a colour derived from another, you have to move its hue along with its brightness.” So, if you have to get a shadow tone from a brighter colour, you cannot just lower the brightness, you need to use this tool to create the right colour of the shadow. In this case, the point was to capture the absolute right colour from the very beginning. Imagine trying to accurately photograph the white colour of a blank canvas. If the lighting is too dark, the colour will actually appear grey rather than white, while an incandescent light may give it a yellow-brown tone. This phenomenon was made popular by the blue-black dress image <a href="https://www.wired.com/2015/02/science-one-agrees-color-dress/">that polarised the Internet in 2015</a>. A chromatic shift (often called a chromatic aberration) “is an effect resulting from dispersion in which there is a failure of a lens to focus all colours to the same convergence point. It occurs because lenses have different refractive indices for different wavelengths of light.” These thangkas are full of subtle colours and incredible shading. It was essential to reduce all possible errors to a minimum and it was unlikely that Parhawk and his team would ever have this opportunity again. “I needed to get the right highlights, mid-tones and shadows like they are on the original piece and not what works on a computer screen. This is probably the only time I will get my hands on these, and I needed to make sure I faithfully reproduce colours, luminosities and most importantly, textures of the fine brush strokes,” Parhawk explained. So was the equipment he had at his disposal up to the task? “I use a medium format camera because it shoots 14-bit raw files with massive colour depth and information. The camera has an 11 stop exposure latitude. The colour is very accurate and the sensor is 1.7 times the size of the sensors on any <keyword id="114355" type="ORGANIZATION" weightage="20" keywordseo="Nikon">Nikon</keyword> or <keyword id="1660069" type="ORGANIZATION" weightage="20" keywordseo="Canon-DSLR">Canon DSLR</keyword>, even the high-end ones capturing mind numbing detail,” Parhawk says. Despite having most details well in place, the team was white balancing continuously with a grey card. The purpose of that was to keep a check, even in that controlled environment, just to make sure there are no errors or accidental colour casts. “It helps massively in post-production to spot the right colours,” pointed out film editor Ralph Fernandes who was collaborating with Parhawk on this project. So while the team was working with the equipment they use on a daily basis for all their other photography work, what if they could pick something better? Parhawk chose to pick a large format camera from my money-is-no-object list. A large format technical camera would have been incredible but they are frighteningly expensive. They can cost you more than $30,000 (nearly Rs 20 lakh). “What you are looking at repeating the same process that photographers do with Sinars and Linhofs. You are trying to capture the largest amount of available detail in a RAW file,” Parhawk said. “For older stuff and art restoration stuff, they also use ultraviolet and infrared cameras to capture details that are beyond the visual spectrum. It helps in recreating it. And that is specialised gear. There are paintings they don’t even expose to light because they may be fragile or just very, very valuable. They are digitised in dark rooms with infrared and UV camera systems,” Fernandes pointed out. “The lighting equipment we are using right now is not the highest possible grade. That would be the Balcar or the Briese - these are high-grade lighting systems. They are awesome, but they are very, very expensive,” Parhawk said speaking about the lights he would have liked to use if he could afford it. In the Balcar or the Briese the wavelengths are more colour correct and the light modifiers are better, meaning the image being shot would have been more perfect. But like most other high-end equipment, they cost many arms and many legs, even for Indian pro photographers. The sky is the limit when it comes to equipment that could have been used, but for now, the medium format pulled its weight perfectly. Had the team used the high-end equipment suited best for the task, the costs would have shot up by a few crores at least. They pulled out incredible details and near-perfect colours in a fraction of the cost (Rs 9 lakh for all the equipment, give or take a few thousand). At the end of the day, what you are looking for is clarity of image, which means good lensing, good colour depth for restoration purposes, accurate saturation and well-controlled light that reproduces the textures and colours as faithfully as possible - for that, the setup was well suited. The exhibition, titled ‘Rahul Sankrityayana’s Antiquity Collection,’ is as magical as the name promises. Hosted in collaboration with the <keyword id="53042" type="LOCATION" weightage="20" keywordseo="Patna-museum">Patna Museum</keyword> and curated by Sankrityayana’s daughter Jaya Parhawk, it is <a href="http://ignca.gov.in/invitations/14_09_2018_Conference_on_Rahul_Sankrityayan_Invite.pdf">on display till 9 April</a>.

What it takes to digitise artwork that is almost 4 centuries old

No more struggling through different baggy devices to store, show and share images, each with a different device. <keyword id="37530" type="CITY" weightage="100" keywordseo="Canon">Canon</keyword>, which is known to introduce revolutionary ideas and technology in <keyword id="180940" type="ORGANIZATION" weightage="80" keywordseo="DSLR">DSLR</keyword> camera industry, has finally come up with one single solution. After launching the world’s highest resolution (among 35mm-format DSLR cameras) full frame DSLR cameras with 50.6 megapixel cameras today, Canon has again given its competitors a reason to fret with its announcement to launch another unique product in September 2015. 
 
 
Connect Station (CS) 100 will take your memories further with its unique features to store, show and share your precious moments captured on your Canon camera or camcorder, smartphone and tablet. 
 
 “We are clicking so many pictures every day. Where do we store it and how can we share it effectively and efficiently? <keyword id="2891095" type="UNKNOWN" weightage="80" keywordseo="CS-100">CS 100</keyword> is the solution,” said <keyword id="1918514" type="UNKNOWN" weightage="80" keywordseo="Andrew-Koh">Andrew Koh</keyword>, Senior Director, Image Communications Products Group, <keyword id="120142" type="COMPANY" weightage="100" keywordseo="Canon-India">Canon India</keyword>. 
 
 
This one step imaging hub is equipped with Wi-Fi, 1 TB hard disk drive memory capacity and photos and videos importing facilities. 
 
 
So here is a glimpse of what to expect? 
 
 
· You can store upto 150,000 photos and 70 hours of video. 
 
 
· You can showcase everything on your TV via an HDMI cable for high-quality photo and video screening. 
 
 
· You can also view contents freely on a PC, tablet or smartphone’s smart browser, all without an app. 
 
 · One can even share contents between two connect stations via <keyword id="2891096" type="UNKNOWN" weightage="60" keywordseo="Canon-iMAGE-GATEWAY">Canon iMAGE GATEWAY</keyword> (CiG). 
 
 
This proves yet again that Canon is not only ahead than the others in technology, but in innovation too. 
 
 
(image credits: Canon India)

Canon to introduce a pathbreaking storage and sharing device this September

<keyword id="120142" type="COMPANY" weightage="100" keywordseo="Canon-India">Canon India</keyword> is changing the world of photography in India through its breakthrough technology and innovation. From the hands of only the professionals, DSLRs have now entered the hands of more enthusiasts and amateurs. People are now showing an active interest in photography, both as a career as well as a hobby. 
 
 “We see more and more young people getting interested in photography. Photography has become more affordable. The barrier to the entry has become much lower now. And DSLRs are not perceived as so intimidating as before,” <keyword id="1918514" type="UNKNOWN" weightage="80" keywordseo="Andrew-Koh">Andrew Koh</keyword>, Senior Director, Image Communications Products Group, <keyword id="37530" type="CITY" weightage="80" keywordseo="Canon">Canon</keyword> India, told BI. 
	 
	 

	From opening EOS Academy to bring more young people onboard to expanding beyond metro cities to reach out to everyone, Canon went that extra mile to make people realise what photography stands for. 
	 
	 

	By tomorrow they will reach 150 stores and by the end of this year they are targeting to open 200 stores. These are Canon’s exclusive brand stores to make the customers more connected to the world of photography. They are now in 71 cities. Recently, Canon has opened stores in Dehradun, Thrissur, Haridwar and Davangere, a first-of-its kind there. 
	 
	 

	“Surprisingly we have got strong response there (Tier II and Tier III cities). The last few stores that we opened, we see very enthusiastic response and good buying patents,” said Andrew. 
	 According to <keyword id="2892919" type="UNKNOWN" weightage="60" keywordseo="6W-Research">6W Research</keyword> report, Indian digital camera market registered shipments of 1.62 million units in CY 2014. Canon India closed 2014 with revenues of Rs. 2,026 crore, which is a 6 per cent growth over 2013. Apart from its technology and strategies, a change in government has also helped in the growth of digital camera market in India. 
	 Andrew said that after the change in government, the economy is Bullish and is more optimistic now. Also, with Prime Minister of India, <keyword id="6354477" type="PERSON" weightage="40" keywordseo="Narendra-Modi">Narendra Modi</keyword>’s <keyword id="6354869" type="UNKNOWN" weightage="40" keywordseo="make-in-India">Make in India</keyword> campaign, he is hopeful of an economic boost in the digital camera market in India as well. 
	 
	 

	“As small companies come onboard, it will definitely boost the economy. If people become more confident, they will invest in other things. And photography will grow at the same time,” he said. 
	 
	 

	But during his two years in India, his main challenge was to tackle the diverse market in India which varies from region to region and from states to states. 
	 
	 

	“India does not behave like one single country. Different brands do well in different states. Buying trends are different. We are stronger in the southern states than the northern states. Also, some brands have a longer legacy here,” he said. 
	 
	 

	But he added, “We are here for the long run. We are committed to the brand and we will definitely build up on the brand.” 
	 
	 
	(image credits: Business Insider India Bureau)

Explore India’s amateur digital camera market through an expert’s eye

From <keyword id="1918514" type="UNKNOWN" weightage="100" keywordseo="Andrew-Koh">Andrew Koh</keyword>, Senior Director, Image Communications Products Group, <keyword id="120142" type="COMPANY" weightage="100" keywordseo="Canon-India">Canon India</keyword>, in an exclusive interview with BI 
 
 <keyword id="37530" type="CITY" weightage="100" keywordseo="Canon">Canon</keyword> India closed 2014 with revenues of Rs. 2,026 crore, which is a 6 per cent growth over 2013. Canon’s consolidated net sales for fiscal 2014 (ended December 31, 2014) totalled $30.8 billion (at an exchange rate of \121=US $1). Lost in the translation of large numbers? Here is a sneak-peak into the secret of its leading position in the <keyword id="180940" type="ORGANIZATION" weightage="80" keywordseo="DSLR">DSLR</keyword> segment of world’s digital camera market for 12 years. 
 
 
1. Unlike others in the field, Canon has a unique approach in the market. Rather than focusing on expanding the DSLR market, they believe in expanding the photography market. So simple yet one must agree to the brilliance of the concept. 
 
 
“We want people to enjoy photography. We want to expose them to the joy of photography because photography is an artistic form of expression. We are not product centric. We are looking at it from a holistic point of view. It is all about photography,” said Andrew Koh. 
 
Is that one of the reason why he joined Canon? 
 
“I am not so creative. I wish I could be!” he said with a wholehearted laugh. 
 
 
2. To continue the culture, it has given the country an exclusive Canon institute, <keyword id="2892633" type="UNKNOWN" weightage="60" keywordseo="EOS-Academy">EOS Academy</keyword> in 2014, to encourage and engage the youth in a better way. 
 
 
“We want to continue to grow the photography market. Once people understand the niche of photography, then they will see the need to buy DSLRs,” he said. 
 
 
3. Technology mixed with emotional connection with the consumers is what makes Canon better than the best. Canon is the only brand which has developed full frame DSLR camera range. And, now with the new DSLR cameras with the world’s highest resolution 50.6 megapixel cameras, it sure is hard to beat. Most of the revolutionary technology used in the DSLR cameras have been introduced by Canon itself. Experts with over 70 years of experience and young innovative minds have pulled it all together for Canon. 
 
 
“We devote a lot of resources in R&amp;D to make sure new technology is coming. Who would have thought a few years ago to video shoot using DSLR cameras?” he said. 
 
 
4. Canon goes one step further to encourage the culture of photography. It organises a unique photography event every year, the Canon PhotoMarathon. 
 
 
5. Canon has launched exclusive brand stores throughout the country where they can touch, see and testdrive the DSLRs. Andrew believes that would make it more connected to the consumers. They have even expanded to Tier II and Tier III cities. 
 
 
So it is not one product that makes it better in the market. Approach, technology, innovation, expansion and encouragement mixed in the perfect ratio is the recipe which has put it in the numero uno position in DSLR camera market. 
 
 
(image credits: Business Insider India Bureau)

Five reasons why Canon is better than the rest?

<keyword id="120142" type="COMPANY" weightage="100" keywordseo="Canon-India">Canon India</keyword> moves a step ahead to provide photographers with uncompromising image quality through the launch of the newly designed EOS models with the world’s <keyword id="2890999" type="UNKNOWN" weightage="80" keywordseo="highest-resolution">highest resolution</keyword> full frame 50.6 megapixel DSLR cameras, today. 
 

	 With its introduction <keyword id="37530" type="CITY" weightage="100" keywordseo="Canon">Canon</keyword> has unveiled cutting edge technology in the camera industry, maintaining its leading position in terms of DSLR cameras in Indian digital camera market. 
	 “With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50 percent in the DSLR segment,” said <keyword id="910817" type="UNKNOWN" weightage="80" keywordseo="Kazutada-Kobayashi">Kazutada Kobayashi</keyword>, President and CEO, Canon India. 
	 
	 

	Perfect for commercial, studio, portrait, landscape and architectural photography, the ultra high resolution of these cameras allow for large format printing and extensive cropping capability while maintaining fantastic image quality like none before. 
	 “Rapid innovation is the key to success in digital imaging industry and the launch of <keyword id="2715304" type="UNKNOWN" weightage="80" keywordseo="EOS-5DS">EOS 5DS</keyword> and <keyword id="2890997" type="UNKNOWN" weightage="80" keywordseo="EOS-5DSR">EOS 5DSR</keyword> cameras reassure our loyalists’ trust in the brand that is always ready to push beyond technology limits,” said <keyword id="1918514" type="UNKNOWN" weightage="80" keywordseo="Andrew-Koh">Andrew Koh</keyword>, Senior Director, Image Communications, Products Group, Canon India. 
	 
	 

	Market insight and strong R&amp;D has enabled Canon to develop many new technologies for sensors to be used in the EOS 5DS and EOS 5DSR bodies. These products truly meet the demand for high-pixel and high resolution, with no compromise in high image quality. 
	 
	 

	“We are confident about the response of the new range and wish to consolidate our position as pioneers in the imaging space,” added Andrew. 
	 The company also introduced the <keyword id="2890998" type="UNKNOWN" weightage="80" keywordseo="XC10-4K">XC10 4K</keyword> Professional Video Camera that features a compact, lightweight and versatile design for convenient 4K or full HD video shooting and 12 megapixel digital still photography. The niche products are targeting professional photographers and short film makers. 
	 
	 

	By this product Canon is serving the niche which they had not covered fully before. So by expanding this range they plan to cover the market more comprehensively. 
	 
	 

	With this launch will Canon manage to go ahead of Nikon in the game? 
	 
	 

	“This new product will strengthen and definitely help to increase our market share. But whether it will help us to lead the market, I don’t know, but at least in the high-end market we expect to have a more dominant market with this,” said Andrew to Business Insider. 
	 
	 

	How is Canon strategising to increase their brand value as what works for Nikon in India is the brand? 
	 
	 

	Andrew added that India is a unique market as certain brands which do very well here does not do well in other countries. Moreover India is not one whole country as far as camera trends are concerned, for the southern market is better than the northern market. 
	 
	 

	“Brand building is not an overnight task. We are building upon our brand to help people understand better what Canon stands for,” he said to Business Insider. 
	 
	(image credits: BI India Bureau)

Canon India introduces world's highest resolution full frame DSLR cameras

At a time, when most of us complain that almost every smartphone looks alike and offers more or less the same features, <a href="http://www.businessinsider.in/searchresult.cms?query=ASUS">Asus </a>is trying to create a demarcation with its ‘photography-focused’ Zenfones. While its previous Zenfones did manage to grap Indian’s heart, this time Asus has placed all its bets on the Zenfone Zoom, which it claims is its most advanced photography-focused smartphone. It is currently retailing on <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> for a price of Rs 37,999 ad starting February 2016, it will be available on ASUS exclusive stores as well. 

	So, what makes this<a href="http://www.businessinsider.in/searchresult.cms?query=smartphones+"> smartphone </a>different? Its camera. In Zenfone Zoom you get world’s thinnest 3x optical-zoom that lets you get real close to the objects and capture moments with same clarity as you do with your digital cameras. Saying that image quality would be same that your <keyword id="37530" type="CITY" weightage="20" keywordseo="Canon">Canon</keyword>, Nikon or Sony cameras offer would be wrong, but yes, Zenfone Zoom comes quiet close. Yesterday, when the company unveiled the phone at a gala event held in Agra, we had a brush with 13MP rear camera and 5MP front shooter, and found that detailing and clarity was quiet decent. Perhaps, it is the 10-element HOYA lens arrangement, dual-LED real Tone flash, and 0.03 seconds laser auto-focus that helped us get crystal clear pictures indoors. We will be testing out the device outdoors to see how smart Zenfone Zoom’s camera is and if it is any worthy to be called a DSLR killer in few days after we’d be through with our review. For the first impression it sure looks good. 

	Besides camera, Zenfone Zoom also has a decent hardware and unibody design to boast of. You get an expansive 5.5-inch 1920x1080 Full HD IPS display along with Corning Gorilla Glass 4 protection, a quad-core 2.3GHz Intel Atom Z3580 processor coupled with 4GB of RAM, 128 GB storage and a 3,000mAh Li-Polymer battery. We don’t know why Asus didn’t announce the 64GB variant of Zenfone Zoom in India, which is otherwise available in other global locations. Perhaps, the company plans to bring it here later but we can’t say for sure. Let’s wait till they make an announcement and stay tuned with us for an in-depth analysis of Zenfone Zoom’s camera. We will be posting it shortly.

Asus is trying to kill DSLR with its Zenfone Zoom

Here comes the first camera launch of the upcoming festive season. Diwali is the time when most will loosen their purse strings and buy digital gifts for the family. And the first one to jump into the pool to captivate consumers is <keyword id="114355" type="COMPANY" weightage="40" keywordseo="Nikon">Nikon</keyword>. The company has brought its FX-format, full-frame <keyword id="180940" type="ORGANIZATION" weightage="60" keywordseo="DSLR">DSLR</keyword> called D610 that has slightly better specs than the previous-generation camera. It falls in the mid-segment of DSRL cameras and should be capable enough to take noise-free shots. 
 One of the key highlights of the camera is a 24.3 MP sensor, which can capture 6 shots per second. The ISO range of up to 6,400 is supported and is equipped with a 39 point auto-focus system. A 24-85 mm VR lens comes in the box that should be able to take crisp pictures under most conditions. To preview images, the camera has a 3.2 inch LCD at the back, which <keyword id="6356028" type="COMPANY" weightage="40" keywordseo="Sports">sports</keyword> an auto-brightness sensor. This sensor allows the camera to automatically adapt to the ambient light conditions and users will always see a vivid and clear image on the LCD. 
 Priced at Rs 1,57,000 (with kit), the D610 camera is the first in the line of launches about to come. We should see some more from <keyword id="37530" type="CITY" weightage="40" keywordseo="Canon">Canon</keyword> and <keyword id="6358540" type="CITY" weightage="60" keywordseo="Sony">Sony</keyword> in the coming weeks. And that should stir the otherwise slow DSLR camera market.

Nikon Introduces All-new DSLR In India Right Before The
Diwali Season

The best mirrorless cameras let you take stunning photos in a compact form factor, making them a delight to use and carry around. They offer DSLR-level performance, often at slightly better prices. Whether you’re looking at new camera options from a professional point of view or an enthusiast one, mirrorless cameras have come a long way over the last few years. With Canon and Nikon finally throwing their hats into the mirrorless camera ring, there are plenty of great options to choose from. We have curated a list of the best mirrorless cameras in India to help you out. <bulletContentEmbed name="B07D7BQXBW" columns="1"><bulletContentHeading name="B07D7BQXBW_head"> <div type="image" title="Editor&amp;#39;s Pick" msid="78233139" hostid="261"></div></columnHeadThumb>B07D7JX5XF</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07D7BQXBW_body"><bulletContentRow name="B07D7BQXBW_4040040928825288"><bulletContentRowHeading><bulletContentRowHead col="1">Fujifilm X-T100 24.2 MP Mirrorless Camera</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Fujifilm X-T100 mirrorless camera comes with a 24.2MP APS-C CMOS sensor and promises to offer low noise in images even at high ISO levels. It comes with a unique LCD design that can tilt as well as lift upwards. This lets you tilt the camera at a wide range of angles with a clear view of the shot, instead of going through trial and error. It supports Wi-Fi, Bluetooth and USB connectivity options.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07D7BQXBW_1444673527528049"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Fujifilm X-T100 is a great option if you want a mirrorless camera that offers great value for money and a viewfinder design that helps you capture unique shots at a wide range of angles.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07GPRSYG8" columns="1"><bulletContentHeading name="B07GPRSYG8_head"> <div type="image" title="Alternative Pick" msid="77742238" hostid="261"></div></columnHeadThumb>B07GPH7M5X</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07GPRSYG8_body"><bulletContentRow name="B07GPRSYG8_5231067206686166"><bulletContentRowHeading><bulletContentRowHead col="1">Nikon Z6 Mirrorless Digital Camera</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Nikon Z6 mirrorless camera is another highly capable alternative in the premium segment. It comes with a 24.5MP full-frame CMOS sensor and is powered by the Expeed 6 image processing engine. It is capable of shooting 4K video at 30 frames per second. Its advanced phase detection autofocus system uses 273 points to cover 90% of the image. It has a 3.2-inch touchscreen LCD and supports both Wi-Fi and Bluetooth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07GPRSYG8_6443268294512871"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Nikon Z6 is a solid all-round performer and one of the best options in this price segment.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07TTZRLJQ" columns="1"><bulletContentHeading name="B07TTZRLJQ_head"> <div type="image" title="Also Consider" msid="77742308" hostid="261"></div></columnHeadThumb>B07SKB922C</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07TTZRLJQ_body"><bulletContentRow name="B07TTZRLJQ_7431223423393374"><bulletContentRowHeading><bulletContentRowHead col="1">Panasonic Lumix G DC-G95 with 12-60mm Lens</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Panasonic Lumix G DC-G95 mirrorless camera is a mid-range offering that tries to strike a balance between features, price and user-friendliness. It has a 20MP CMOS sensor and is powered by the Venus image processing engine. Panasonic is aiming this camera at those who want an affordable option with a wide range of features. It can shoot 4K video at 30 frames per second and has a 3-inch display. In sequence shots, it can click at a speed of 9 frames per second.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07TTZRLJQ_2132943585208187"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Panasonic Lumix G DC-G95 is a great mid-range camera that offers interesting features at an affordable price.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00XOXFB1I" columns="1"><bulletContentHeading name="B00XOXFB1I_head"> <div type="image" title="Affordable Pick" msid="78233162" hostid="261"></div></columnHeadThumb>B088RWMSK4</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00XOXFB1I_body"><bulletContentRow name="B00XOXFB1I_1143543117452746"><bulletContentRowHeading><bulletContentRowHead col="1">Sony Alpha ILCE 6000Y 24.3 MP Mirrorless Camera</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Sony Alpha ILCE 6000Y comes with a 24.3MP APS-C sensor and a wide range of features. Its sensor is one of the best in its class, promising high-quality images with accurate sharpness. It also offers excellent autofocus in its segment, along with a responsive viewfinder that makes it a breeze to customize settings. It is powered by the Bionz X image processing engine and supports 4D focus. It has a 3-inch tilting LCD and supports Wi-Fi and NFC connectivity options.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00XOXFB1I_8474926850641935"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Sony Alpha ILCE 6000Y offers a wide range of features with an image sensor that is the best in its class.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07Z1T3N59" columns="1"><bulletContentHeading name="B07Z1T3N59_head"> <div type="image" title="Enthusiast’s Delight" msid="77742267" hostid="261"></div></columnHeadThumb>B07ZHZNT1X</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07Z1T3N59_body"><bulletContentRow name="B07Z1T3N59_9639755044869082"><bulletContentRowHeading><bulletContentRowHead col="1">Fujifilm X-Pro3 26 MP Mirrorless Camera</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Fujifilm X-Pro3 comes with a 26MP CMOS sensor and stands out for its unique features. It comes with 11 film simulation modes including the new Classic Neg mode which is a nod to those who like to do something different with their cameras. It is powered by X-Processor 4 and supports 4K video recording at 30 frames per second.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07Z1T3N59_2616183496598050"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Fujifilm X-Pro3 comes with unique features like a tilting LCD panel and film simulation modes, making it an attractive option for photography enthusiasts.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07B43WPVK" columns="1"><bulletContentHeading name="B07B43WPVK_head"> <div type="image" title="Alternative Two" msid="78422224" hostid="261"></div></columnHeadThumb>B07B43WPVK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07B43WPVK_body"><bulletContentRow name="B07B43WPVK_6641543771408967"><bulletContentRowHeading><bulletContentRowHead col="1">Sony a7 III Full-Frame Mirrorless Interchangeable-Lens Camera</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Sony a7 III comes with a 24MP full-frame CMOS sensor. This fully capable camera is a delight to use for all kinds of photography needs, thanks to the perfect balance between resolution, speed and features. It can record full width 6K videos and oversample them to 4K or 2K. In burst mode, it is capable of shooting 10 frames per second. Its battery is rated at 710 photos on a single charge.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07B43WPVK_0630672086664253"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Sony a7 III offers a great balance between price, features and performance, making it an easy recommendation in this category.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

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