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<ul><li>The 2020 Festival will now take place from 26 to 30 October. </li><li>The deadline and eligibility dates to be extended; the organising team is currently finalising their plans around this.</li></ul><keyword id="177378" type="ORGANIZATION" weightage="20" keywordseo="Cannes-Lions">Cannes Lions</keyword> announces today that the annual Festival of Creativity will not take place in June as previously planned. It will now take place from 26 to 30 October.<br /><br />The statement released on its blog read,“We have worked with the City of Cannes to ensure that the move from June to October will be a smooth transition for everyone. All passes, sponsorship arrangements and bookings will roll over and remain valid. We recognise that this is a difficult time for the entire community and we will remain in deep consultation with our customers and partners as we continue to plan for the Festival and prepare for the Lions.”<br /><br />It further said, “It is our commitment to recognise the extraordinary spread of international creative work and its contribution to the development of people, business and society.”<br /><br /><keyword id="560922" type="PERSON" weightage="20" keywordseo="Philip-Thomas">Philip Thomas</keyword>, Chairman, Cannes Lions, commented, “The global situation is dynamic and changing rapidly, we felt it was critical to provide visibility on June as soon as possible. We will continue to liaise closely with our customers as we develop our plans.”<br /><br /><keyword id="1733515" type="PERSON" weightage="20" keywordseo="Simon-Cook">Simon Cook</keyword>, Managing Director, Cannes Lions, added: “Our community is facing unprecedented challenges and collaboration has never been more important. We are focussed now on planning the festival – and our beating heart, the Lions – to ensure our community is able to recognise the extraordinary work it contributes to business, organisations and society.”<br />

Cannes Lions postponed to October in wake of Coronavirus outbreak

<ul><li>Cannes Lions was first postponed to October. </li><li>However, as <keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">COVID-19</keyword>’s impact continues to be felt across the world on consumers and our customers across the marketing, creative and media industries, Cannes Lions will now take place in June 2021. </li></ul>Cannes Lions announced today that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021.<br /><br />The statement released on its blog read, “As the impact from COVID-19 continues to be felt across the world on consumers and our customers across the marketing, creative and media industries, it has become clear to us our customers’ priorities have shifted to the need to protect people, to serve consumers with essential items and to focus on preserving companies, society and economies.”<br /><br />It further said, “Our difficult decision follows in-depth consultations with our partners and customers and reflects the unprecedented societal, health and economic challenges currently facing the world, as well as our desire to remove any uncertainty about the running of the awards and event for our partners and customers.”<br /><br /><keyword id="560922" type="PERSON" weightage="20" keywordseo="Philip-Thomas">Philip Thomas</keyword>, Chairman, Cannes Lions, commented: “Cannes Lions at its core has always been about creativity and the Lions. We realise that the creative community has other challenges to face, and simply isn’t in a position to put forward the work that will set the benchmark. The marketing and creative industries, in common with so many others, are currently in turmoil, and it’s clear that we can play our small part by removing all speculation about the Festival this year. We have tried to make our decisions as early as possible to give the industry total clarity on the situation, and that is why we are announcing this move today.”<br /><br />Simon Cook, Managing Director, Cannes Lions, added: “We all look ahead to a more positive time – right now, Cannes Lions will continue to bring the global creative community together and provide inspiration where we can find it. Our recent call for inspirational creative stories from around the world has already garnered hundreds of accounts of our community uniting and showing progress in this crisis. We believe firmly that the Lions continue to offer valuable recognition to that community and we look forward to celebrating and honouring the work in 2021, when the world will hopefully feel more stable, and our community can give their work the focus it deserves."<br /><br />

Cannes Lions cancelled for 2020 due to Coronavirus

<p class="source"><span>Christian Alminana/Getty Images</span></p><p class="caption">Revelations Entertainment CEO Lori McCreary speaks onstage during Cannes Lions 2019.</p><ul class="summary-list"><li>Advertising's biggest and most expensive event, the Cannes Lions Festival of Creativity, was postponed to October from June in response to the coronavirus outbreak.</li><li>Each of five biggest ad holding companies spends upward of $20 million on Cannes every year, but multiple sources told Business Insider they are leaning toward sitting 2020 out due to health and reputational concerns.</li><li>These people say agencies and Cannes parent company Ascential have been in talks that included the possibility of Cannes refunding fees.</li><li>Cannes Chairman Philip Thomas said Ascential is talking to all its customers and wants to present the awards show in some form this year.</li><li><strong><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary">Click here for more BI Prime stories</a>.</strong></li></ul><p>The Cannes Lions Festival of Creativity, advertising's most prestigious five-day awards show and conference, was postponed to October from June, the latest gathering to be scrapped or rescheduled in response to the spread of the coronavirus pandemic.</p><p>But according to six people with direct knowledge of the matter, some of the largest ad agency holding companies told Cannes' parent company, Ascential plc, they planned to sit out the event, some citing health and reputational concerns, and that the awards should only happen virtually.</p><p>These agencies, their clients, and tech companies like Facebook and Google spend tens of millions of dollars in Cannes every year on travel, lodging, award entry fees, and events that run around the official festival.</p><p>Some people who spoke to Business Insider said they broached the topic of potential refunds with Ascential but there were no concrete proposals.</p><p>"We are in contact with all major customers more or less every day as things unfold," said Philip Thomas, president of Ascential's events division and chairman of the Cannes Lions. He said the company is listening to their points of view and assisting them with planning.</p><p>Spokespeople for five big holding companies - WPP, Omnicom, Publicis Groupe, Dentsu, and IPG - either would not comment or did not respond to related requests, as did smaller competitors Havas and MDC Partners.</p><h2><strong>Advertisers don't want to be seen partying on the French Riviera in a scary economic climate</strong></h2><p>The sources, all of whom are known to Business Insider but requested anonymity to speak candidly, said the conversations, which involve all the major holding companies as well as top advertisers, remain in their early stages.</p><p>The sources said at least three of the holding companies voiced frustration with what they perceived as Ascential's reluctance to consider cancelling this year's festival and reschedule it for 2021.</p><p>One senior-level holding company executive said that, in addition to health concerns, agencies and advertisers won't want to be seen in the French Riviera after the belt-tightening that analysts foresee in the months ahead. Several agencies have <a href="https://digiday.com/marketing/anomaly-lays-off-22-employees-cuts-pay-due-coronavirus-impact/">already</a> laid <a href="https://adage.com/article/agency-news/giant-spoon-lays-20-percent-staff/2245566">off staff</a> as a <a href="https://www.adweek.com/agencyspy/agency-the-many-cuts-18-of-staff-calling-it-a-pivot-to-coronavirus-crisis-consulting/163100/">direct result</a> of budget cuts stemming from the coronavirus.</p><p>The reputational risk may be especially steep for any executives in industries, such as travel and hospitality, that are in line to receive <a href="https://www.businessinsider.com/what-is-a-bailout-coronavirus-stimulus-package-explained-2020-3">multi-billion-dollar grants from the US government</a> as part of a coronavirus stimulus expected to pass Congress in the coming days.</p><h2><strong>The five biggest ad holding companies each spend $20 million or more on Cannes every year</strong></h2><p>Cannes is a big expense for marketers. Altogether, the five biggest ad holding companies each usually spend well over $20 million on Cannes every year.</p><p>The first executive told Business Insider that 90% of his company's annual travel budget goes to Cannes.</p><p>Another holding company executive said her company sends about 1,000 employees and spends between $4,000 and $5,000 for each individual five-day pass.</p><p>These companies also own dozens of agencies, the largest of which can spend $1 million to $2 million on fees and production costs for the video case studies that every award entry requires. </p><p>Some agencies have already put money down on hotel reservations, events, and awards submissions for Cannes. Sources said the holding companies have already begun seeking refunds from other vendors.</p><p>The first executive said judges should give the awards virtually, as other ad industry awards, such as The One Show and Creative Week, have <a href="https://www.adweek.com/agencies/creative-week-and-the-one-show-awards-move-online-amid-coronavirus-fears/">recently planned.</a></p><p>One reason the recently-cancelled SXSW offered deferred payments instead of full refunds for festival passes was because its insurance plan <a href="https://www.wsj.com/articles/south-by-southwest-hit-hard-by-coronavirus-cancellation-11583711311">did not cover disease-related cancellations</a>. Business Insider was unable to determine the specifics of Ascential's financial constraints.</p><h2>Ascential still wants Cannes to happen in some form this year</h2><p>Thomas confirmed that Cannes recently extended by one month its submission dates and eligibility deadlines, or the dates by which ad campaigns must have originally run in order to qualify for various awards. </p><p>He said Ascential wants to find a way to present the Cannes Lions in some form this year, saying, "The world needs creative inspiration now more than ever."</p><p>The only certainty at this time is that the event, like so many others, will be dramatically changed by COVID-19.</p><p>Get the latest <a href="/coronavirus-covid19">coronavirus analysis and research</a> from Business Insider Intelligence on how COVID-19 is impacting businesses.</p>            <h3>NOW WATCH: <a href="https://www.businessinsider.com/coronavirus-anxiety-therapy-advice-self-care-2020-3">Why you shouldn't judge yourself for having coronavirus anxiety, according to a therapist</a></h3>

The Cannes Lions ad festival was postponed over the coronavirus, but advertisers may sit it out anyway, and millions of dollars are at stake

<ul class="summary-list"><li>The NBA has hired Spotify marketing executive Danielle Lee for the newly created role of SVP of fan marketing.</li><li>Lee's first job will be to help the league get through the coronavirus crisis after commissioner Adam Silver suspended all games on March 11.</li><li>The NBA also has been combating a ratings decline with more social media marketing, merchandising, and subscriptions to the League Pass service.</li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary"><strong>Click here for more BI Prime stories</strong></a><strong>.</strong></li></ul><p>The National Basketball Association has hired Spotify executive Danielle Lee for the newly created role of SVP of fan marketing, a league spokesperson confirmed today.</p><p>Lee did not immediately respond to a request for comment. A Spotify representative confirmed her departure.</p><p>The news comes as the NBA has faced declining ratings and as live sports, the NBA in particular, feel the effects of the coronavirus outbreak. Lee's first priority will be helping the league recover and keep it relevant after commissioner Adam Silver <a href="https://www.insider.com/nba-season-suspended-rudy-gobert-coronavirus-2020-3">suspended the 2019-2020 season indefinitely</a> on March 11.</p><p>Lee, who was formerly global VP of partner solutions at Spotify, will lead brand and advertising strategy for the organization's properties including the NBA, NBA 2K, and NBA G League.</p><p>She is set to start on April 6 and report to NBA CMO Kate Jhaveri.</p><h2>With all live games cancelled, the NBA is looking for ways to stay relevant to fans</h2><p>The NBA was the first major sports league to be hit by COVID-19 when Utah Jazz center Rudy Gobert tested positive on March 11. Silver immediately postponed all sched ued games until further notice.</p><p>Since then, several more players have tested positive, including Christian Wood of the Detroit Pistons and former MVP Kevin Durant of the Brooklyn Nets.</p><p>Silver told ESPN <a href="https://www.espn.com/nba/story/_/id/28923583/adam-silver-lays-conditions-nba-return-mulls-charity-game-diversion">on Wednesday March 18</a> that games would not resume until the CDC dropped its restrictions on mass gatherings and floated the possibility of a charity game to keep fans engaged.</p><h2>Pro basketball remains a major draw for advertisers, though ratings have been declining</h2><p>The NBA, which was already facing challenges, created Lee's position well before the outbreak hit.</p><p>Professional basketball remains one of broadcast television's most popular attractions, but combined ratings for games airing on the league's three key national platforms ESPN, TNT, and NBA TV<a href="https://www.hollywoodreporter.com/live-feed/why-nba-ratings-have-missed-far-year-1262338"> declined nearly 15%</a> in 2019 even as the NFL saw a resurgence.s</p><p>Silver<a href="https://www.washingtonpost.com/sports/2019/12/24/nba-ratings-decline-explanation-espn-tnt-abc-adam-silver/"> told The Washington Post</a> that the NBA looked to replace some of that lost viewership with increased social media engagement, merchandising revenue, and promotion of the Turner Broadcasting-owned League Pass subscription service.</p><p>Jhaveri said Lee's job was to expand efforts to connect more directly with fans worldwide.</p><p>For now, the NBA must take an all-hands-on-deck mentality in tackling the coronavirus, because advertisers and sponsors had multi-million-dollar contracts riding on the now-stalled season.</p><h2>Lee was hired to manage how the NBA promotes itself and uses fans' data</h2><p>According to the NBA, Lee will oversee the league's advertising and how it uses data to drive brand strategy.</p><p>At Spotify, she led efforts to further monetize all content and facilitate brand partnerships as the streaming music company moved into podcasts. She previously held top positions at Vevo, AT&amp;T, and Showtime.</p><p>Lee sits on the boards of the Interactive Advertising Bureau (IAB) and Makers Women, a production company focused on gender equality projects. She also facilitated Spotify's 2020 sponsorship of See It Be It, a partnership with the Cannes Lions Festival to provide opportunities to young female creatives.</p><p>Business Insider named Lee one of the <a href="https://www.businessinsider.com/the-most-powerful-women-in-mobile-advertising-2016-11#7-danielle-lee-global-head-of-partners-solutions-at-spotify-24">most powerful women in mobile marketing</a> for 2016, the year she joined Spotify.</p><p class="tagline"><a href="https://store.businessinsider.com/collections/pro/products/connectivity-tech-briefing-subscription?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_subscription&amp;itm_content=spotify&amp;itm_campaign=connectivity-tech-briefing-subscription-2"></a></p>

NBA poaches top Spotify marketer to help lead coronavirus recovery efforts and keep the league connected with its fans

<ul class="summary-list"><li>Austin, Texas-based SXSW cancelled the festival last week over coronavirus-related concerns and only offering refunds on hotel reservations.</li><li>The festival's organizers are trying to minimize the damage by deferring payments until 2021, 2022, or 2023 and working to set up a "virtual online experience."</li><li>Advertising and events executives said the cancellation could have ripple effects across their industries and lead to reduced spending on such events.</li><li><strong><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary">Click here for more BI Prime stories</a>.</strong></li></ul><p>Austin, Texas-based South by Southwest cancelled the tech, music, and film festival for the first time in its 34-year history over concerns about the spread of the coronavirus and won't refund attendees and vendors. </p><p>An email, printed below, that SXSW sent to registered attendees and vendors on March 6 shows how the organization is scrambling to minimize the damage without providing any refunds beyond hotel fees. Passes to the event ran about $1,400 per person for mid-priced interactive badges that last the length of the 9-day festival, said one source, with discounts for larger groups.</p><p>SXSW is offering to defer amounts paid for this year's festival until 2021, 2022, or 2023.</p><p>Several ad agencies told Business Insider that they and their clients stood to lose thousands of dollars but that the local creative and service industries would take a far bigger hit.</p><p>The scenario provides a preview of the potential postponement or cancellation of other ad industry events such as the Cannes Lions festival, scheduled for June 22-26. Chairman Philip Thomas said the festival's parent company, Ascential, is planning for all possibilities.</p><p>SXSW did not respond to a request for comment.</p><h2>SXSW is negotiating to defer payment for agencies and sponsors, but not providing any refunds beyond hotel reservations</h2><p>In addition to attendee passes, costs to sponsor events can run as follows, according to one agency:</p><ul><li>A daylong event officially sponsored by a company runs $10,500</li><li>A evening event with a featured speaker is $5,200</li><li>A sanctioned event, which does not appear on the SXSW schedule but bears its logo and stamp of approval, costs $5,200</li><li>A sanctioned event without "marks" or logos costs $2,600 </li></ul><p>Also hurt are agencies that planned to stage events at SXSW for clients. Krystle Loyland, CEO of Austin ad agency Preacher, said experiential agencies would be hardest-hit.</p><p>Kristin Owen, co-founder and chief operating officer of Austin-based events company DoStuff Media, said everyone from major concert organizers like LiveNation to local servers, bartenders, florists, and Airbnb hosts who relied on SXSW would be impacted.</p><h2>Some ad agencies said clients have been reducing spend on SXSW over the past several years</h2><p>Executive strategy director Elizabeth Thompson of IPG's R/GA Austin said clients had already scaled back their SXSW investments over the past three to four years as attendees lost interest in events like huge stages sponsored by advertisers and <a href="https://www.businessinsider.com/inside-a-bitcoin-themed-party-at-sxsw-2018-3">wild cryptocurrency parties</a>.</p><p>The cancellation could lead agencies to question the long-term value of such events and pay closer attention to the terms in their contracts, Loyland and Thompson said.</p><p>Read the full SXSW email to agencies, sponsors, and vendors below.</p>

Email shows how SXSW is scrambling after a no-refund coronavirus cancellation that leaves sponsors and attendees hanging

The CEO of Publicis told us how he stared down a furious internal rebellion to bet the future of his $11 billion company on artificial intelligence

<p class="source"><span>Reuters</span></p><p class="caption">An Anheuser-Busch InBev brewery in Leuven.</p><ul class="summary-list"><li>The coronavirus will not only deal a severe financial blow to the ad industry short term but materially transform advertising in the long run, said industry insiders.</li><li>It will accelerate the shift to digital platforms and e-commerce, throw a wrench in the growth of events and experiential marketing, make brand marketing more important, and cause further consolidation of the ad holding companies, they said.</li><li><strong><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary">Click here for more BI Prime stories</a>.</strong></li></ul><p>The coronavirus is upending the industry at an unprecedented scale with employees working from home, <a href="https://www.businessinsider.com/how-coronavirus-is-forcing-top-marketers-to-adapt-strategies-2020-3">marketers pulling ads and tweaking campaigns</a>, and media buyers <a href="https://www.businessinsider.com/coronavirus-rattles-media-buyers-in-the-advertising-industry-2020-3">scrambling to manage the business ramifications</a>.</p><p>The pandemic is projected to cost the ad industry nearly $26 billion in revenue, a 10.6% decline, according to MoffettNathanson analyst Michael Nathanson. But it will also materially transform advertising in the long term, said industry insiders.</p><h2><strong>The coronavirus will accelerate the shift to digital and e-commerce </strong></h2><p>Mandated quarantines and social distancing across the globe as a result of the pandemic means that people are spending more time inside and online, getting more comfortable with video conferencing and shopping online. This will accelerate the shift of media dollars from traditional to digital media channels, and consequently e-commerce, said executives.</p><p>"The channel mix is going to change a lot [since] it could be six to 18 months of people working from home," Andrea Collins, vp of marketing at unicorn startup Hippo, said. "There's going to be a lot more play in SEO. There's going to be more touchpoints like customer service, email, because people will be more price sensitive and do more research. When we do come out of it, we're going to be totally different."</p><p>And as homebound consumers get more comfortable with shopping online, the shift to e-commerce will accelerate, said Harris Diamond, chairman and CEO of McCann Worldgroup.</p><p>"The US has always lagged [behind] other countries, on e-commerce and gaming - the reality is [that] many companies might have been getting [just] 5% of their sales that way," Diamond said. "We just compressed five years."</p><p><a href="https://www.businessinsider.com/coronavirus-2020-facebook-and-google-brace-for-advertising-impact-2020-3">The tech giants Google and Facebook that drive conversions</a> and e-commerce platforms like Walmart and Amazon stand to benefit from this shift, Vita Coco CMO Jane Prior said.</p><p>Some startups including NomNom, Freshly, and Daily Harvest said that they have already started seeing a huge surge in sales as people do more of their shopping online.</p><p>"There is no question that the addressable market for most digital businesses is about to expand considerably with so many more people now being forced to live in a digital world," Freshly CMO Mayur Gupta said. </p><h2><strong>The event and experiential bubble will burst</strong></h2><p>Events the world over are being <a href="https://www.businessinsider.com/major-events-cancelled-or-postponed-due-to-the-coronavirus-2020">canceled and postponed</a> to prevent the spread of the coronavirus including media and marketing conferences and trade shows such as SXSW and the <a href="https://www.businessinsider.com/cannes-lions-festival-faces-uncertainty-as-coronavirus-rocks-advertising-2020-3">Cannes Lions.</a></p><p>As remote work becomes the new norm and people start to realize that most messages can be relayed via video conferencing, in-person events, conferences, and experiential marketing may take a hit.</p><p>"Almost every trade show will confront the question of how much could this be done digitally," said McCann's Diamond. "We'll see a shakeup in that regard." </p><p>Experiential marketing has seen spending growth from brands including HBO and Netflix. But already, agency <a href="https://adage.com/article/agency-news/giant-spoon-lays-20-percent-staff/2245566">Giant Spoon laid off 20 percent of its staff</a> due to the pandemic's impact on its experiential business.</p><p>"The experiential bubble is going to burst with both chief marketing and chief financial officers saying, 'Show me the ROMI (return on marketing investment)'," Carbon CMO Dara Treseder said. "Companies are beginning to realize that you can have successful events virtually, and in any case, it's so much easier to prove the ROI around virtual events than live events."</p><p>On the flipside, there could be pent-up demand for in-person interactions when life returns to normal, Freshly's Gupta said.</p><h2><strong>Brand purpose will become even more important </strong></h2><p>Once the dust settles, the companies that stand for something other than the products they sell will come out on top, marketers told Business Insider.</p><p>Marketers - from P&amp;G to Nike - have emphasized so-called purpose-driven marketing in recent years, and the trend will only get cemented further as people grapple with the effects of a global pandemic. Anheuser-Busch and <a href="https://www.businessinsider.com/gap-to-make-masks-healthcare-workers-coronavirus-2020-3">Gap</a> are among those that are manufacturing things like sanitizer, masks and scrubs.</p><p>"When the storm passes, brands that did something to help people instead of just talking or raising awareness about the crisis will have built a stronger connection with people," Burger King's CMO Fernando Machado said. "More people are craving actions rather than stunts."</p><p>Direct-to-consumer startups that have prioritized growth over building a lasting brand will be forced to think about what their mission is beyond sales, Freshly's Gupta said.</p><p>"Overall, it will be a blessing in disguise," he said. "It's the knee-jerk that marketing needed, and the equilibrium we have been missing between brand and performance marketing for so long."</p><h2><strong>There will be consolidation among the ad holding companies</strong></h2><p>Ad holding companies like WPP and Interpublic Media Group have been facing headwinds in recent years, with marketers including <a href="https://www.businessinsider.com/78-of-brands-now-have-some-form-of-an-in-house-agency-2018-10">Verizon, Marriott and Mastercard increasingly taking their advertising in-house</a> and digital platforms and <a href="https://www.businessinsider.com/huge-consulting-firms-are-coming-after-the-ad-agency-business-heres-how-agencies-are-fighting-back-2018-8">consulting firms like Deloitte and Accenture</a> moving in on the ad services business.</p><p>The coronavirus will accelerate consolidation if not shutdowns of the holding companies, Forrester analyst Jay Pattisall said.</p><p>"The seven largest advertising holding companies all had low single-digit growth during 2019, and while 2020 was supposed to be an important transition year, that is looking less likely," he said.</p><p>He predicted a loss of jobs and shift toward automation.</p><p>"A number of executional tasks will become automated," he said. "Consequently, fewer people will be doing more with assistance from machines."</p><p class="tagline"><a href="https://www.businessinsider.com/intelligence/brand-investment-esports?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_leadgen&amp;itm_content=advertising&amp;itm_campaign=brand-investment-esports"></a></p>            <h3>NOW WATCH: <a href="https://www.businessinsider.com/melissa-maker-clean-your-home-quickly-cleaning-expert-2017-4">A cleaning expert reveals her 3-step method for cleaning your entire home quickly</a></h3>

Ad insiders from Burger King, Freshly, McCann, and Vita Coco say the coronavirus will radically change advertising, from elevating brand marketing to shrinking the holding companies

<ul class="summary-list"><li><keyword id="5946388" type="PERSON" weightage="60" keywordseo="john-david-washington">John David Washington</keyword> is Christopher Nolan's <a href="https://www.insider.com/new-tenet-movie-trailer-2020-5">leading man in "Tenet,"</a> but the 36-year-old has had a most unconventional start to his acting career.</li><li>At the age of six, John David made his first on-screen performance in <keyword id="323507" type="PERSON" weightage="60" keywordseo="Spike-Lee">Spike Lee</keyword>'s 1992 film, "Malcolm X," alongside his father, Denzel, who won acclaim for his portrayal of the civil rights leader.</li><li>However, it would take almost two decades, and a short stint in the <keyword id="103436" type="ORGANIZATION" weightage="60" keywordseo="NFL">NFL</keyword>, until John David would pick up his next acting credit.</li></ul><p>You may know John David Washington, son of Hollywood legend Denzel, from the HBO comedy-drama <a href="https://www.businessinsider.com/ballers-review-if-you-loved-entourage-this-is-for-you-2015-6?r=US&amp;IR=TIR=T">"Ballers,"</a> or from his role as Ron Stallworth in Spike Lee's <a href="https://www.businessinsider.com/black-klansman-cop-infiltrated-kkk-spike-lee-ron-stallworth-2018-8?r=US&amp;IR=TIR=T">Oscar-winning crime drama "Blackkklansman."</a> And this summer, John David is Christopher Nolan's leading man in <a href="https://www.insider.com/tenet-review-confusing-dull-thriller-2020-8">"Tenet,"</a> the first blockbuster to be released since the pandemic forced Theatre's to close their doors. </p><p>However, just five years ago, John David was nowhere near a film set – instead, he was suiting up with the St Louis Rams. Washington's story is a remarkable one. He is now, just like his father, one of Hollywood's most sought after leading men, but little is known about his rapid and unconventional rise.</p><p>Here's how John David Washington made it from the <keyword id="64" type="SPORT" weightage="60" keywordseo="Football">football</keyword> field to Hollywood.</p><h2>His first on-screen performance was in Spike Lee's 'Malcolm X'</h2><div type="image" title="Malcolm X Warner Bros" height="720" width="1280" msid="77508207" hostid="261"></div><p dir="ltr">In 1992, a six-year-old John David Washington had a short cameo in Spike Lee's epic portrait of the civil rights leader, Malcolm X – a film that shot his father, Denzel, into the Hollywood stratosphere, earning him his first Oscar nomination in a leading role.</p><p dir="ltr"><a href="https://www.youtube.com/watch?v=6430Du4c2gU" target="_blank" rel="noopener">John David is one of the Harlem school children</a> who shout, "I'm Malcolm X" at the end of the film. Explaining his decision to draft in Washington Jr, Spike Lee said he didn't need to be "Einstein" to see that it was a good idea. "That's a good film to have as a first film on your resume,"<a href="https://www.esquire.com/entertainment/movies/a32617787/john-david-washington-tenet-denzel-son-life-story/" target="_blank" rel="noopener"> Lee said during an interview with Esquire. </a></p><p dir="ltr">Recalling the experience in an <a href="https://www.thetimes.co.uk/article/john-david-washington-interview-dont-mention-my-dad-6jkvxxk66">interview with The Times of London</a>, John David said that he was so excited to say his lines that Spike Lee had to continually ask him not to overdo it. "He kept calming me down. 'Just get up, look at the camera, say the line.' It took about seven takes," he said.</p><p dir="ltr">Despite catching the acting bug early, something John David chalks up to his father's performance in the 1989 civil war drama, "Glory," <a href="https://www.youtube.com/watch?v=HNACxd-C_lk" target="_blank" rel="noopener">(he says he could recite every line of the film)</a>, it would be over two decades until John David's next on-screen performance.</p><h2 dir="ltr">Aiming to forge his own path, John David traded in the film set for the football field</h2><div type="image" title="John David Washington Rams" height="2400" width="3000" msid="77508215" hostid="261"></div><p dir="ltr">He attended Morehouse College, an HBCU (whose alumni include Spike Lee, Samuel L Jackson, and Dr Martin Luther King), on an athletic scholarship. As the school's running back, John David would rack up numerous awards and still holds the <a href="https://morehouseathletics.com/news/2018/8/10/football-former-morehouse-standout-set-to-star-on-the-big-screen.aspx" target="_blank" rel="noopener">school's all-time record for rushing yards</a>.</p><p dir="ltr">All those yards quickly garnered professional attention; and in 2006, John David was drafted by the St Louis Rams. This was followed by spells at the Sacramento Mountain Lions in the United Football League, and some time in Europe with the German outfit, Rhein Fire.</p><p dir="ltr">He did briefly step back into the family biz. After impressing Allen Hughes, co-director of 2010's "The Book of Eli" on a visit to the set with his father, who was the film's lead, John David was <a href="https://www.esquire.com/entertainment/movies/a32617787/john-david-washington-tenet-denzel-son-life-story/">asked to "join the project."</a> He is listed as a <a href="https://www.imdb.com/title/tt1037705/fullcredits?ref_=tt_cl_sm#cast">co-producer on IMDb.</a></p><p dir="ltr">After suffering a serious Achilles injury right before a try-out with the New York Giants in 2013, John David returned to his childhood dream of acting. And then came his first big gig …</p><h2 dir="ltr">… As a fictional football player on the HBO sports comedy, 'Ballers'</h2><div type="image" title="John David Washington Ballers" height="2120" width="3184" msid="77508220" hostid="261"></div><p dir="ltr">The ex-running back rather fittingly starred alongside Dwayne "The Rock" Johnson in the sports comedy about a <a href="https://www.businessinsider.com/ballers-review-if-you-loved-entourage-this-is-for-you-2015-6?r=US&amp;IR=TIR=T" target="_blank" rel="noopener">financial manager who advises professional football players.</a></p><p dir="ltr">John David kept his new career plans a secret from his father, <a href="https://www.mrporter.com/en-be/journal/fashion/tenet-actor-john-david-washington-interview-1334868?cm_sp=homepage-_-C1-_-tenet-actor-john-david-washington-interview-_-06-08-20">he said in an interview with Mr Porter</a>, who only knew he was pursuing acting when he landed the role. Denzel's advice was apparently: Work extremely hard.</p><p dir="ltr">"It doesn't even guarantee you will make it, but if you don't, you can almost guarantee that you won't."</p><p dir="ltr">"Ballers" ran from 2015 to 2019, and John David won plaudits for his performance as Ricky Jerret, a controversial but talented wide receiver. It was also the first time that Christopher Nolan, the writer-director of mega box office hits such as <a href="https://www.insider.com/every-christopher-nolan-movie-ranked-critics-best-to-worst-2020-5#he-directed-interstellar-in-2014-starring-matthew-mcconaughey-and-anne-hathaway-1" target="_blank" rel="noopener">"Inception," "Interstellar," and "The Dark Knight trilogy,"</a> saw John David on-screen ...</p><h1>John David  used to hide his identity by telling people his father was in jail</h1><div type="image" title="Denzel Washington and John David Washington" height="2294" width="3600" msid="77508225" hostid="261"></div><p>"I used to lie, saying he was a construction worker or in jail, just to have some sense of normalcy," he said <a href="https://www.mrporter.com/en-gb/journal/fashion/tenet-actor-john-david-washington-interview-1334868?cm_sp=homepage-_-C1-_-tenet-actor-john-david-washington-interview-_-06-08-20">during an interview with Mr Porter.</a></p><p>The 36-year-old said that he saw "how people changed" when they found out who his father was, and he felt like "there was no way people would take me seriously," even if he was a talented actor. "They would always judge me. So I hid who my father was. I guess I was protecting myself," he said.</p><h2 dir="ltr">After 'Ballers,' John David made a handful of acclaimed performances in smaller, independent films</h2><div type="image" title="John David Washington Monsters and Men" height="933" width="1400" msid="77508230" hostid="261"></div><p dir="ltr">The most notable of John David's smaller appearances was "Monsters and Men," a timely and politically charged police drama, which took home the Jury Award for Outstanding First Feature film at the Sundance film festival.</p><p dir="ltr">And "The Old Man &amp; the Gun," where John David starred alongside Hollywood legend, and Sundance film festival founder Robert Redford <a href="https://www.businessinsider.com/old-man-and-the-gun-director-on-closing-out-robert-redfords-iconic-career-2018-9?r=US&amp;IR=TIR=T" target="_blank" rel="noopener">in his last screen performance</a>. It was while on location filming "The Old Man &amp; the Gun" that John David received a text message: "Yo, this is Spike, call me."</p><h2 dir="ltr">Spike Lee offered John David the lead role in his new explosive crime drama '<keyword id="6776559" type="AGENCY" weightage="60" keywordseo="blackkklansman">Blackkklansman</keyword>'</h2><div type="image" title="John David Washington starred alongside Adam Driver" height="800" width="1067" msid="77508233" hostid="261"></div><p dir="ltr">The 36-year-old actor took on the role of Ron Stallworth, <a href="https://www.businessinsider.com/black-klansman-cop-infiltrated-kkk-spike-lee-ron-stallworth-2018-8?r=US&amp;IR=TIR=T" target="_blank" rel="noopener">the first Africa American detective in the Colorado Springs police department</a> who, in the early 1970s, went undercover with his white partner — played by Adam Driver — to infiltrate the Klu Klux Klan.</p><p dir="ltr">The film won a ton of acclaim and awards. <a href="https://www.businessinsider.com/spike-lee-wins-first-competitive-oscar-for-kkk-movie-2019-2?r=US&amp;IR=TIR=T" target="_blank" rel="noopener">Spike Lee received his first competitive Oscar</a> (Best adapted screenplay), and John David earned his first acting nomination at the Golden Globes. The film received a <a href="https://variety.com/2018/film/news/blackkklansman-cannes-standing-ovation-spike-lee-1202810152/" target="_blank" rel="noopener">six-minute standing ovation</a> after its world premiere at the 2018 Cannes Film Festival, where it also picked up the second place "Grand Prix" prize.</p><p dir="ltr">"I didn't expect that at all," <a href="https://www.thetimes.co.uk/article/john-david-washington-interview-dont-mention-my-dad-6jkvxxk66">John David told The Times</a>. "I held it together until I got in the car, then I cried like a baby. I'd never had that kind of triumph, not even in football. I think the tears represented what I wanted my whole life. I felt that I was being recognized as John David the artist, not the son."</p><p dir="ltr">One of the revelers on the Croisette that night was Christopher Nolan. The Dark Knight writer-director was sitting directly in front of Lee during the premiere, and he was so impressed by John David's performance that he decided to cast him in his next mega-budget film, the continent-hopping blockbuster, "<keyword id="1794015" type="ORGANIZATION" weightage="60" keywordseo="tenet">Tenet</keyword>".</p><p dir="ltr">"It very much sort of felt like destiny to me," <a href="https://www.esquire.com/entertainment/movies/a32617787/john-david-washington-tenet-denzel-son-life-story/" target="_blank" rel="noopener">Nolan told Esquire</a>. "That was an extraordinary screening, and the audience response to Spike's movie was really electric in that room at Cannes; it was quite something."</p><h2 dir="ltr">'Tenet'</h2><div type="image" title="Tenet 1 Warner Bros" height="1459" width="2000" msid="77508236" hostid="261"></div><p dir="ltr">"Tenet" is undoubtedly Washington's biggest role to date with director Christopher Nolan pushing all the narrative as well as temporal boundaries to create a spy thriller like no other. </p><p dir="ltr">Speaking with <a href="https://www.msn.com/en-ca/entertainment/movies/news/john-david-washington-shares-first-reaction-to-reading-tenet-script/vi-BB18kr0r">ET Canada</a>, Washington said that it took him over four hours to read Nolan's time-bending script at which point he thought he understood the film's narrative arch. But he says that soon after they began production he realized there much more working than he thought. </p><p dir="ltr">"It took some time to catch up to Christopher Nolan and catch up to the concept of it," he said. "But once I did I felt very confident and comfortable."</p><p dir="ltr">John David's previous experience as a professional athlete, Nolan explains, was one of the key elements in his casting. <a href="https://www.esquire.com/entertainment/movies/a32617787/john-david-washington-tenet-denzel-son-life-story/">The director told Esquire:</a> "The film has more action than any film I've ever done. It has a plethora of action sequences that he's taken the lead in."</p><p dir="ltr">However, this hasn't been ideal for Washington's co-star, Robert Pattinson, <a href="https://www.irishtimes.com/culture/film/all-eyes-on-tenet-the-spy-movie-with-everything-to-prove-1.4318677">who told the Irish Times</a> that he could hardly keep up with John David during physically demanding scenes. "The maximum workout I do most of the time is a casual stroll. John David can run all day long," he said. "It was the most unfair thing in the world."</p><p dir="ltr">The pair star alongside Elizabeth Debicki, and Nolan favorites Kenneth Branagh and Michael Caine. Due to the pandemic, "Tenet's" release date was postponed several times but the film is now open in 70 countries across the world including the <a href="https://www.insider.com/tenet-release-plan-movie-industry-restarting-2020-7" target="_blank" rel="noopener">UK, Canada, and France,</a> and will finally make its way to select US theatres in September.</p><h2 dir="ltr">Beyond 'Tenet'</h2><p dir="ltr">It was announced last month that John David has filmed an entire film during lockdown alongside actress Zendaya.</p><p dir="ltr">"Malcolm &amp; Marie" written and directed by Sam Levinson — <a href="https://www.businessinsider.com/euphoria-hbo-is-speaking-more-directly-to-teens-than-before-2019-6?r=US&amp;IR=TIR=T" target="_blank" rel="noopener">the creator of HBO teen drama, "Euphoria."</a> No real details have been given about the movie's plot, <a href="https://deadline.com/2020/07/zendaya-john-david-washington-secret-movie-malcom-and-marie-during-coronavirus-shutdown-1202980360/" target="_blank" rel="noopener">but Deadline has reported the production's extensive safety precautions</a>, which included the entire cast and crew being quarantined during the production, as well as two weeks before and after, and regular daily temperature checks.</p><p><strong>Read More:</strong></p><p><a href="https://www.insider.com/john-david-washington-used-to-say-father-denzel-in-jail-2020-8">John David Washington used to tell people his father was in jail so they'd take his acting seriously</a></p><p><a href="https://www.insider.com/robert-pattinson-john-david-washington-tenet-running-scenes-struggle-2020-8">Robert Pattinson says he could hardly keep up with 'Tenet' costar John David Washington while filming running scenes</a></p><p><a href="https://www.insider.com/tenet-release-plan-movie-industry-restarting-2020-7">The new 'Tenet' release date has made US movie theater owners optimistic for the first time in months, though there is concern of heightened online piracy</a></p>

From NFL running back to 'Tenet' star: Everything you need to know about John David Washington

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>Saatchi &amp; Saatchi</span></p><p class="caption">Robert Senior, worldwide CEO of Saatchi &amp; Saatchi.</p></div><p></p></div></div>Attracting and retaining the best creatives has become a major pressure f<span>or <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> agencies, especially with the rise of t<span>ech giants like Google and Facebook that tempt employees with funky beanbag-dressed offices and perks like free laundry.</span></span></p><p>WPP chief Sir Martin Sorrell, a<span>rguably the world's most famous ad man, </span><a href="http://www.prweek.com/article/1352695/sorrell-levy-talent-social-good-young-lions-health-award">told PR Week this summer</a> that "the battle for talent is becoming harder and harder" as "new generations increasingly want to work for more tech-focused, networked, flexible, non-hierarchical organizations."</p><p><span>It has become even harder to reward top talent with the high salaries and fancy working conditions that can be afforded by tech companies, as c</span>lients are increasingly controlling their costs (packaged goods giant <a href="http://www.wsj.com/articles/p-gs-eyes-big-ad-agency-related-savings-1445616244">Procter &amp; Gamble is targeting $200 million in ad agency related savings</a> this year, for example). </p><p><span>Despite challenges from Silicon Valley, R</span>obert Senior, the CEO of Publics Groupe-owned Saatchi &amp; Saatchi (which currently counts P&amp;G as a client) is confident agencies will win out in the long run, though he admits the industry has "fundamentally changed" compared to the "Mad Men"-esque decades past.</p><p>Saatchi &amp; Saatchi has been around for 45 years and it's going nowhere, according to Senior.</p><p>"There's a lot of new-age companies that position themselves as the utopia of working existence," Senior <span>told Business Insider at the ad agency's London headquarters this week.</span></p><p>"But when you peel away one layer and have a little look at what's happening at Facebook right now, to an extent at Google - the churn - look at Amazon, where there's quite a big crisis coming out from <a href="http://www.nytimes.com/2015/08/16/technology/inside-amazon-wrestling-big-ideas-in-a-bruising-workplace.html">the New York Times piece</a>. I have never seen anybody crying at their desk at Saatchi &amp; Saatchi and I don't ever expect to. But that's quite OK elsewhere. Beanbags or no beanbags."</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Facebook</span></p><p class="caption">Facebook's Menlo Park office.</p></div><p></p></div></div>While some people may look at the rise of technology companies as a threat to the ad industry, Senior says it's an opportunity. Now more people than ever can take photos, edit films, and share their talents.</p><p>There's a bigger pool to fish from. The "danger" then is trying to be all things to all people. Or trying to use money to persuade the best people over.</p><p>Senior said: "If your vernacular is based entirely around the language of finance, then you're unlikely to attract the best creative forces unless you apply that financial wizardry and pay them a ridiculous amount of money. It's a self-fulfilling prophecy, and a doomed prophecy, in my opinion.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Business Insider/Lara O'Reilly</span></p><p class="caption">The Saatchi &amp; Saatchi London headquarters.</p></div><p></p></div></div></p><p>Senior added that those who talk of a "talent drain" from the ad industry to tech companies have too short-term a way of looking at things.</p><p>The "Mark Twain obituary writers" often forget that Saatchi has achieved "astonishing things" over the decades, not least staying in business, when many other startup ad agencies and tech businesses vying for creative talent have failed.</p><p>"[They talk about] this quarter, or this year, or these four years. And it's really exciting and funky for creative people to go there. But I've been here for 40 years. The company has been here for 45 years. I'll see you in 45 years, guys. See how you're doing then. Bring your beanbags," Senior added.</p><h2>Breathing the "swagger" back into Saatchi</h2><p>If Senior comes across as being full of bravado, then he's perfectly on-brand.</p><p>Senior was appointed to the role nine months ago and has since tasked himself with bringing confidence back to the agency, which has gone through an enormous amount of turnover in its top ranks in recent years (<a href="http://www.adweek.com/news/advertising-branding/saatchi-s-new-ceo-doesn-t-want-pour-over-past-160568">Saatchi &amp; Saatchi New York has had three CEOs in just two years, for example</a>) and lost top clients such as Miller Lite and Kool-Aid.</p><p>Senior has been charged with bringing some of the swagger back to Saatchi. He believes that's already evident in some of the work the company has been doing for Toyota, HSBC, mobile operator EE, and Procter &amp; Gamble - its Pampers "Poo Face" campaign, for example, <a href="http://saatchi.co.uk/en-gb/news/cannes-lions-2015-saatchi-saatchi-london-win-a-silver-and-two-bronze-lions-for-pampers-pooface/">won a silver and two bronze lions at Cannes</a>.</p><p>"The work we're doing on Procter &amp; Gamble right now is a source of great pride. There's some fun stuff: It's got oxygen in the system, there's a lightness of touch, a spring in the step, there's confidence  - all these things the brand Saatchi &amp; Saatchi has been famous for and what we're trying to put back into the system," Senior said.</p><p></p><p>The core value of Saatchi &amp; Saatchi is etched into the steps we walk up to enter its London headquarters: "Nothing is impossible." And it's what sets the agency apart from its peers, according to Senior.</p><p>"I think that brings with it a certain swagger, a certain belief, which on a bad day might be construed as arrogance. But on a good day it is construed as almost seductive confidence. And confidence is a bit like cholesterol. There's good confidence, and there's bad confidence. Our culture orbits around the core of nothing is impossible and when you believe that, things are much more fun. When you don't believe that, it's when life sucks," Senior said.</p><h2> </h2><h2>Senior is looking forward to getting Saatchi "back to an accelerated momentum"</h2><p></p><p>Senior says he is looking forward to getting his company back to an "accelerated momentum" and producing strong results for Publicis, the holding company.</p><p><a href="http://uk.businessinsider.com/publicis-q3-earnings-clients-cutting-campaigns-2015-10?r=US&amp;IR=T">Publicis Groupe suffered a torrid Q3</a>, missing analysts' expectations and cutting its full-year forecast, due to foreign exchange headwinds and a "surprising" number of clients either canceling or postponing their campaigns - which also affected Saatchi. Organic growth at Publicis in the three months to September was at just 0.7%, well below the company's own expectations set out in the previous quarter, and below the strong growth posted by competitors such as Omnicom and WPP in their Q3 earnings.</p><p>In <a href="https://s3-eu-west-1.amazonaws.com/document-api-images-prod/docs/Dxx7WS64Yz5tA-1OvwExbi5DabkmYHyPcofGpMfOAx4/application-pdf?AWSAccessKeyId=ASIAIJIYHXCEFOEG4Q5Q&amp;Expires=1446640990&amp;Signature=EVUxSQ9lyrzPYCDT55T575mrXWc%3D&amp;x-amz-security-token=AQoDYXdzECsa4AOine6rpU5icq8xUCXlGszmLg0%2BQzIP1kOs50szGekeUgslbs2DMgXb%2FCwPyPq9baXqZYrlHcYY3jZx3tTfVdB0tb2kL05QgCz1V%2FJLXCOQOj5WO%2BDUpk841E4JButrx2ueji72idW%2FPNqDsBObJjSGD1G9VfIOMt89t0s%2F%2BuPAb%2FBfQWi587y8OFlBNtep4mU95ar24QMz1q8R56UViqmHzC3u1phakoatoaTs4YwXXUmGGiJSeJWYkA7IcS46fH9Lty2StSFQLndBU1RJeCWeoH9h%2Bqk1sshfo3HzcY710ZyaSqaFnQjfAN1E%2B1vfKoIn36AKE%2BYBZJV4C4Om8Y4zuWtA3z%2Fto1CSaQi9eV4lciDeXtrO4tVcLoo9dKMOUg2EJ18JWlx9R1ehpFW99kBDQ00JBOgCbMFz0r1mL%2F8dqhycQrxeAqv%2FxScAcW0hQGlqQwdvkWte3hR5bt6i2kCAM7kuPYc%2BIBAFZ72ONkaRt0NGr7A2iNcliv5UdmkJDY0ccpwHWeV89wK6YCIVtV%2FfxbDlPlT%2FAXrzeDYxdJ6ToXmguE6akT%2FK55YoB5hGaK9PG0ZiuXIe6C68z6lbjkNRuoB%2BBTHugGDY7zyFU3MhYIv356f9WQI6Drp8bzZ9FKEgobLnsQU%3D">Saatchi &amp; Saatchi Group Limited's most recent accounts filed with Companies House</a>, the company reported  7% drop in revenue year-on-year to £53.5 million ($82.5 million) in 2014. Profit after tax dropped 49% to £11.7 million (18 million.) More than half (51%) of the company's revenue came from the UK, while 40% came from the USA.</p><p>On the back of a tough 2014, Senior has a task on his hands to rev Saatchi back up to the "accelerated momentum" he is aiming for.</p><p>But with Saatchi's P&amp;G team "doing well," client Toyota just being announced as 2020 mobility sponsor for the Olympic Games, and the company just winning the pitch for Visa Europe, Senior says times are "exciting."</p><p>He said: "I'm looking forward to waking up on January the first 2016. It's going to be an interesting year."</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/how-to-win-argument-philosophy-aristotle-socrates-schopenhauer-2015-11">How to win any argument</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="JieXRreDpaEauFGRrpROMfO-6rPavXQ3" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

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From NFL running back to 'Tenet' star: Everything you need to know about John David Washington

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