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Paige Leskin   


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2 mins read

Finmin asks tax officials to identify, book tax evaders through data analytics

New Delhi, Dec 20 () In a bid to meet ambitious tax target amid economic slowdown, the Finance Mini…

PTI   


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5 mins read

Tips to create a successful influencer marketing campaign

If you’re finding out for an ironclad way to grasp the attention of your ideal audience, you should…

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3 mins read

Nisha Persaud's side hustle is creating at-home manicure boxes that are beloved by celebs and have been featured in luxury campaigns

When the pandemic made it impossible for Persaud to get her nails done last year, she created at-ho…

Dominic-Madori Davis   


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1 min read

YouTube is testing hiding dislike counts to stop 'targeted campaigns' against creators and protect their well-being

YouTube said its change was aimed at preventing a phenomenon known as "dislike mobs," when a group …

Isobel Asher Hamilton   


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3 mins read

Facebook's Top Marketing Partners Offer Their Best Insights For Building Successful Campaigns

BI Intelligence interviewed executives at four leading SPMDs, who pointed to the key factors drivin…

Cooper Smith   


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6 mins read

Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020

Cadbury Dairy Milk sold 15 million Thank You bars this year that helped sponsor insurance for aroun…

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1 min read

Trump's closest Silicon Valley ally, Peter Thiel, is reportedly abandoning the president's reelection campaign

Sources told The Wall Street Journal that Thiel might still vote for President Donald Trump but had…

Isobel Asher Hamilton   


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2 mins read

Business Insider is looking for an analytics manager

This opening is immediate and is based out of our New York City office (no remote work or relocatio…

Melanie Naranjo   


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2 mins read

Direct-to-consumer brands like Casper, FabFitFun, and Peloton are using this analytics startup to find out which ads are a waste of money

Incrementality can come in when brands want to know which ads drove immediate action, based on sign…

Tanya Dua   


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2 mins read

2017 is the year of Machine Learning. Here’s why

If the danger of intelligent machines assuming control Data Scientists is truly as genuine as it is…

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3 mins read

10 free marketing tools for early stage entrepreneurs

On the off chance that you don't have the monetary allowance to hire/outsource a top-level marketin…

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3 mins read

Engagement on Instagram sponsored posts has soared the last 2 weeks, even as some advertisers cut campaigns

While some travel influencers are seeing their influencer marketing campaigns canceled due to the c…

Dan Whateley   


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3 mins read

The Big Future of Big Data

Nearly everyone can concur that big data has taken the business world by tempest, yet what's next? …

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2 mins read

This video analytics tool is all set to change the way brands and advertisers look at digital marketing

Co-created by Mindshare and Vidooly, Kyve is going to be the next big thing in digital marketing

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2 mins read

Business Insider is hiring a data and analytics strategist

BI Studios works with marketers to develop robust, engaging sponsored content in a variety of forma…

Sarah Whalen   


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4 mins read

The metrics brands use to measure the success of an influencer-marketing campaign are changing, as 'likes' and 'followers' fall out of favor

Since purchases generally happen offline for these items, advertisers are looking to create "brand …

Amanda Perelli   


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4 mins read

These are the TikTok metrics brands want to see for influencer marketing campaigns - 'it doesn't matter how many followers you have'

TikTok has been releasing features designed to help brands and influencers connect, like its new in…

Amanda Perelli   


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4 mins read

Mueller is reportedly zeroing in on the Trump campaign's data operation - and the RNC

It is not surprising that federal investigators have begun to examine the possibility that Russia a…

Natasha Bertrand   


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2 mins read

Reddit has said that Russia likely posted leaked UK trade documents as part of a vast covert influence campaign

The documents were brandished by Jeremy Corbyn, leader of the UK's opposition Labour Party, at a pr…

Tom Porter,Tom Porter