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<ul class="summary-list"><li><keyword id="10002537" type="UNKNOWN" weightage="60" keywordseo="caitlin-covington">Caitlin Covington</keyword>, the <keyword id="15482" type="COMPANY" weightage="60" keywordseo="lifestyle">lifestyle</keyword> blogger who went viral after being featured in the notorious "Christian Girl Autumn" meme, is supporting the creator who made her famous.</li><li><keyword id="6354616" type="UNKNOWN" weightage="60" keywordseo="Twitter">Twitter</keyword> user Natasha, a 20-year-old student in New York, used a photo of Covington in a viral meme back in 2019.</li><li>Covington, she says, communicated with her after the meme took off and had a sense of humor about the situation.</li><li>Recently, Natasha began her transition and shared the link to a <keyword id="2697912" type="PERSON" weightage="60" keywordseo="gofundme">GoFundMe</keyword> campaign to help cover her expenses.</li><li>Covington retweeted the link to her followers and made a sizable donation. </li></ul>An influencer who went viral after being featured in the notorious "Christian Girl Autumn" meme is giving back and rallying behind the creator who made her an internet fixture. In the summer of 2019, Natasha, a then-19-year-old creative writing student in New York City, found herself googling photos of "fall outfits from 2012," hoping to incorporate the distinct look into a meme. In her search, she came across a photo of two women sporting patterned scarves, matching totes, and leather ankle boots — and she decided to "troll" her followers with the image. "Hot Girl Summer is coming to an end," she wrote in a <a href="https://twitter.com/bimbofication/status/1159967906656149504">tweet</a> accompanying the photo, referencing the hit song by Megan Thee Stallion which had instantly become a meme earlier that summer. "Get ready for Christian Girl Autumn."The new take on the meme took off, receiving nearly 50,000 likes and prompting thousands of responses mocking the "basic" fall aesthetic.Some commenters shared their assumptions about the women and offered their thoughts on Christianity, intolerance, privilege, and white womanhood. "This picture thinks Africa is a country and is going on a mission trip there in 2020," one Twitter user <a href="https://twitter.com/EvaRoethler/status/1160899830559862785">commented</a>. "This picture asked me not to kiss another man in public and if I could please leave the restaurant," another <a href="https://twitter.com/spoopyman123/status/1160712453182898176">quipped</a>.The tweet also spurred a deluge of <a href="https://twitter.com/search?q=%23ChristianGirlAutumn&amp;src=typed_queryuery">"Christian Girl Autumn" memes</a> from social media users poking fun at the increasingly common lifestyle influencer aesthetic. <h2>The women from the photo took their viral moment in stride</h2>The two women in the photo, unwitting subjects of the viral trend, were lifestyle bloggers Emily Gemma and Caitlin Covington. The pair met in Charlotte, North Carolina in 2013 after starting their businesses, <a href="https://www.buzzfeednews.com/article/davidmack/christian-girl-autumn-meme-caitlin-convington-emily-gemma">BuzzFeed reported</a>, and the newly famous photo was taken in 2016 when the women were shooting "fall content" for their platforms.The women understood some of the amusement; Covington told Insider, "I can't deny that I love fall and everything that goes along with it! When it comes to fall, I totally admit to being 'basic,' and I'm okay with that." But they also hoped to clear up some of the other assumptions appearing in the comments section, specifically comments suggesting they were bigoted."I'm a daughter, friend, wife, and an expecting mother. I'm a gay rights and Black Lives Matter supporter, and I think all people should be accepted for who they are," Covington said. "I think if someone sat down with me for fifteen minutes, they would see that, too."The two bloggers, who accrued thousands of new followers after going viral, also communicated with the meme creator responsible for the recent boost in visibility.Gemma and Covington, Natasha told Insider, were kind to her and found the humor in their viral moment."They were both incredibly nice and lighthearted about the whole situation!" Natasha recalled. "They both wanted to get Starbucks with me one day!"Covington, Natasha added, even told her that they were "best friends forever." "I thought her meme was creative and funny," Covington recalled. "There was a lot of media coverage last year and I ended up gaining a lot of followers on Twitter because of it! She's always been kind to me, and I feel like we'll always share a connection because of the meme."Covington and Gemma also shared the meme and jokes about their aesthetic, winning over a skeptical Twitter audience. Covington went on to clarify her political views in several responses to commenters' questions.<h2>A year after the viral moment, Covington is sharing her support for Natasha.</h2>While viral fame hasn't changed much for Natasha — most people don't even know she started the trend, she says — she has made some strides in her personal life, including making the decision to socially transition. "I started my transition after taking the time in quarantine to look at myself and what I wanted from life," she said.Transitioning, however, proved to be an expensive endeavor, she said, due to medical bills and the cost of hormones, electrolysis, and possible surgeries that will "help [her] feel like the person [she] sees in [her] head."To cover some of her expenses, Natasha started a <a href="https://www.gofundme.com/f/gender-affirming-care-fund">GoFundMe</a> and shared the link with her followers. Soon after, Covington retweeted the link."FYI this is the creator of the Christian Girl Autumn meme," she wrote. "Please help &amp; donate to the Go Fund Me if you can!"The blogger also donated $500 to the cause.Covington says she'd followed Natasha's journey on social media and wanted to do her part to support her friend."Natasha has been vulnerable about her transition and about the struggle to be accepted by her friends and family, which I think is so courageous," she said. "I support her decision 100% — I am always in favor of people embracing who they really are and to feel confident in their own skin and find happiness."Natasha says it was "amazing" to see Covington's participation."I wasn't expecting that much, and I immediately felt so grateful she had even shared the post on her platform," she said. "Caitlin's such an amazing woman and has an endless supply of kindness."Covington hopes her followers will embrace her approach of acceptance and support.For the social media users who level hate and negativity, Covington has some advice. "Go buy a pumpkin spice latte — it will bring some joy, I promise."Read more:<a href="https://www.insider.com/mandalorian-gina-carano-twitter-tweets-controversy-transphobic-2020-9">Critics calling on Disney to fire Mandalorian actress Gina Carano for 'transphobic' Twitter stunt</a><a href="https://www.insider.com/jk-rowling-terf-online-store-selling-anti-trans-merch-2020-9">JK Rowling promoted a store selling anti-trans merch saying 'transwomen are men' and 'f--- your pronouns'</a><a href="https://www.insider.com/movies-to-help-get-you-ready-for-fall">5 of the best movies to watch in the fall, ranked</a>

The woman who became the face of the 'Christian Girl Autumn' meme donated to the trans creator who made her famous

<ul class="summary-list"><li>A "leaf-peeping" hotspot is temporarily closed to the public at the height of fall foliage season, The Boston Globe reports.</li><li>Local residents say they're fed up with visitors and influencers congesting the road to take pictures.</li></ul>As autumn crests, a small town in Vermont has shut down a quaint road for three weeks in response to unruly influencers flocking the area for fall content.<a href="https://www.bostonglobe.com/2023/09/17/metro/one-vermonts-most-idyllic-roads-fed-up-locals-say-no-more-leaf-peepers/" target="_blank" rel="noopener">According to The Boston Globe,</a> locals of Pomfret have become increasingly fed up that Cloudland Road (on which the highly photographable <a href="https://newengland.com/travel/vermont/the-history-of-sleepy-hollow-farm/" target="_blank" rel="noopener">Sleepy Hollow Farm</a> is located) gets clogged with cars, tour buses, and drones flying overhead every season. The outlet reported that some influencers have even trespassed onto private property, leaving trash, and urinating behind shrubbery, while trying to capture the perfect images.The selectboard of Pomfret voted last month to close the road at the height of foilage season from September 23 to October 15, The Globe reported. Sheriffs will man checkpoints at the bottom and top of the road, ensuring only residents can enter. While tourists have long flocked to Cloudland Road, residents told the Globe that they noticed something of a tone shift five years ago when influencers started arriving with an air of entitlement and disrespect."We call them Tik Tockers," Mike Doten, who owns an 80-acre farm on Cloudland Road, told the outlet, noting he once saw a woman erect a portable changing booth on-site to take selfies in different outfits. "The Tik Tockers started flocking here and they kept growing, year after year."Doten said it can pose a safety hazard, like potentially impeding a firetruck or ambulance from reaching the area in the event of an emergency.To his and the locals' delight, some influencers have heeded their cries. New England-based influencer <a href="https://www.instagram.com/kjp/?hl=en" target="_blank" rel="noopener">Kiel James Patrick</a>, who has over one million Instagram followers, told The Globe he'd removed posts featuring Sleepy Hollow Farm to respect the privacy of residents. Vermont has become <a href="https://www.insider.com/best-fall-foliage-in-us-photos-winter">synonymous with fall</a> on social media, which is often punctuated by photos of pumpkin-flavored drinks and candles, cozy clothing, and pumpkin and apple picking outings.<a href="https://www.insider.com/christian-girl-autumn-influencer-donates-meme-creators-gofundme-caitlin-covington-2020-9">Caitlin Covington</a>, the face of the "Christian Girl Autumn" meme, <a href="https://www.nytimes.com/2022/10/18/style/christian-girl-autumn-caitlin-covington.html" target="_blank" rel="noopener">makes annual pilgrimages to the state</a>, The New York Times reported in 2022, and was paid tens of thousands of dollars last year for sponsored content filmed in front of the iconic foilage.

A Vermont town has temporarily shut down a picturesque country road after disrespectful influencers kept invading the area for fall photos

Happy October! This is Amanda Perelli. Welcome back to Insider <keyword id="1112328" type="PERSON" weightage="60" keywordseo="Influencers">Influencers</keyword>, our weekly rundown on the influencer and creator economy. <a href="http://newsletter.businessinsider.com/join/influencerdashboard">Sign up for the newsletter here.</a>It can be hard to land a job at <keyword id="819905" type="COMPANY" weightage="60" keywordseo="Instagram">Instagram</keyword>, and some candidates have found creative ways to get a hiring manager's attention.Instagram offers perks and benefits like <a href="https://www.inc.com/business-insider/facebook-employee-perks-benefits-united-states-california-mark-zuckerberg.html">free food and long paid leave programs</a>. <a href="https://www.businessinsider.com/instagram-new-york-city-headquarters-photos-2018-6">Its New York headquarters</a> features a gelato bar, library, and made-for-Instagram backdrops.My colleagues Sydney Bradley and Lauren Johnson spoke with a handful of former employees about what it takes to get through the interview process and land a job at Instagram. Some key takeaways: <ul><li>Hiring managers look for candidates who understand Instagram's products as well as its competitors like <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword> and Snap.</li><li>A former Instagram recruiter from 2016-2019 recommended candidates understand the problems the company is facing and come with solutions to those problems.</li><li>One former employee advised being able to talk about what the company was focused on so they can discuss them in the interview. </li></ul>Pre-pandemic, candidates would usually be invited to an on-site interview on one day, since applicants may be coming from different cities, with three to five interviews scheduled that day, a former Instagram recruiter said.Hiring managers are interested in seeing how candidates creatively solve problems and are passionate about working at Instagram. <a href="https://www.businessinsider.com/how-to-get-a-job-at-instagram-2020-9">Read more on how to land a job at Instagram, according to former employees here</a>. <h2><a href="https://www.businessinsider.com/how-to-make-money-on-instagram-youtube-tiktok-guide-2020-9">How influencers make money on Instagram, YouTube, and TikTok</a></h2><div type="image" title="Brianna Nichole" height="2763" width="3684" msid="78429669" hostid="261"></div>Some top influencers are earning huge paychecks.Brand partnerships are the best known way that influencers make money. But there are many others. My colleagues Dan Whateley, Sydney Bradley, and I broke down the main ways influencers make money online. Some of the ways influencers earn money on and off those platforms include: <ul><li>Sponsored content</li><li>Joining a Partner Program or Creator Fund</li><li>Selling branded merchandise or apparel</li></ul>Many creators go beyond a platforms built-in monetization features, earning additional revenue through app marketing and promoting product sales on other websites like Etsy and Depop. And with the help of a <a href="https://www.businessinsider.com/top-talent-agents-and-managers-for-tiktok-influencers-creators-list-2020-4">manager or agent</a>, creators can get lucrative sponsorship deals with big consumer brands.<a href="https://www.businessinsider.com/how-to-make-money-on-instagram-youtube-tiktok-guide-2020-9#sponsored-content-1">Check out the nine main ways influencers earn money here</a>. <h2><a href="https://www.businessinsider.com/activewear-is-the-top-performing-fashion-category-on-social-media-2020-9">New data shows activewear brands spiking on social media</a></h2><div type="image" title="instagram igtv ads monetization" height="787" width="1050" msid="78429673" hostid="261"></div>While the fashion industry at large struggles in the pandemic, activewear is thriving, with sales and engagement spikes across social <keyword id="6354777" type="COMPANY" weightage="100" keywordseo="Media">media</keyword>.Sydney broke down key findings from Traackr's latest report, including top activewear brands and fashion influencer content by category.The number of influencers mentioning activewear brands rose 101% in the first half of 2020 versus the year-ago period, Traackr reported.Here's a look at how fashion influencer content has been performing by category, according to Traackr's analysis of the first half of 2020 versus a year earlier:<ul><li>Activewear (+331% engagements)</li><li>Sleepwear (+177%)</li><li>Sustainable (+81%)</li></ul><a href="https://www.businessinsider.com/activewear-is-the-top-performing-fashion-category-on-social-media-2020-9">Read more for the full list and data on the activewear boom here</a>. <h2><a href="https://www.businessinsider.com/top-performing-skincare-brands-social-media-influencer-marketing-2020-9">5 top-performing skincare brands on social media in the last year</a></h2><div type="image" title="Skincare" height="1414" width="1885" msid="78429677" hostid="261"></div>"Skinfluencers" like Skincare By Hyram have gone viral in recent months, promoting brands like CeraVe and The Ordinary in their content.Sydney broke down the key findings from Traackr's latest report, including the top five skincare brands and "up and coming" skincare influencers with high engagement.In the first half of 2020, the total number of engagements on skincare-related content increased by 197% versus a year ago, according to Traackr. "Skinfluencer" favorites, CeraVe and Vaseline led the way and had the highest increase in engagement among the brands in Traackr's data, with CeraVe increasing its engagements by 309% and Vaseline by 377%. Creators on TikTok have been sharing their skin before and afters using the regimen Skincare By Hyram recommends in his videos. "He was promoting us as part of a regimen to treat what I would call teenage acne," said Tom Allison, CeraVe's cofounder, and the company has since hired Hyram. "A lot of his followers are that Gen Z-er that's going through those skin issues."<a href="https://www.businessinsider.com/top-performing-skincare-brands-social-media-influencer-marketing-2020-9">Read more on the top performing skincare brands in the last year here</a>. <h2>More creator industry coverage from Business Insider:</h2><keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> <ul><li><a href="https://www.businessinsider.com/matpat-game-theory-youtube-strategy-inside-his-business-interview-2020-9">YouTube creator MatPat, who launched a channel that passed 1 million subscribers in one week, breaks down the strategy</a></li></ul><h2>This week from Insider's digital culture team:</h2><div type="image" title="QAnon Trump" height="1666" width="2222" msid="78429679" hostid="261"></div><h2><a href="https://www.insider.com/qanon-save-the-children-pedophilia-sex-trafficking-paranoia-2020-9">How QAnon is hooking Americans with its 'save the children' anti-pedophilia rhetoric</a></h2>QAnon is a conspiracy movement that's spread among extremists and the far-right. Their theories center on Donald Trump as the protagonist breaking up a sprawling child trafficking ring run by powerful media figures and Democrats. Rachel Greenspan from Insider wrote that experts in human trafficking say the QAnon-led charge to save the children is misguided and misinformed. As early as April, several popular lifestyle influencers on Instagram were spreading the conspiracy theory's messaging by repackaging it as a call to end human trafficking.The influencers, most of whom are white women, pivoted their content from lifestyle, parenting, and fashion, to home in on QAnon talking points, emphasizing religious or child-rearing angles. <a href="https://www.insider.com/qanon-save-the-children-pedophilia-sex-trafficking-paranoia-2020-9">Read the full analysis here</a>. More from Insider:<ul><li><a href="https://www.insider.com/ghost-photoshoot-tiktok-kkk-criticism-racist-2020-9">The 'Ghost photoshoot' TikTok trend draws criticism</a> (by Palmer Haasch) </li><li><a href="https://www.insider.com/noah-cyrus-tells-people-to-wear-masks-then-parties-maskless-2020-9">Singer Noah Cyrus told people to 'just wear the damn masks' 8 hours before attending a party with DJ Diplo and influencer Tana Mongeau maskless</a> (by Lindsay Dodgson)</li><li><a href="https://www.insider.com/christian-girl-autumn-influencer-donates-meme-creators-gofundme-caitlin-covington-2020-9">Caitlin Covington, the lifestyle blogger who went viral after being featured in the "Christian Girl Autumn" meme, is supporting the trans creator who made her famous</a> (by Margot Harris)</li></ul><h2>Here's what else we're reading: </h2><ul><li><a href="https://pitchfork.com/thepitch/tiagz-most-hated-producer-on-tiktok/">How the Canadian artist Tiagz landed a major record deal by turning memes into tracks</a> (by Cat Zhang, from Pitchfork)</li><li><a href="https://www.nbcnews.com/news/us-news/jewish-teens-say-life-tiktok-comes-anti-semitism-n1241033">Jewish teens say life on TikTok comes with anti-Semitism</a> (by Kalhan Rosenblatt, from NBC News)</li><li><a href="https://www.glossy.co/beauty/pinterest-makes-play-for-influencers-with-new-story-pins-feature/">Pinterest launched a group of "creator-first" functions, including new "Story Pins"</a> (by Liz Flora, from Glossy)</li></ul>Thanks for reading! Send me your tips, comments, or questions: aperelli@businessinsider.com<h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard">Subscribe to the newsletter here</a>.</h2>

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The woman who became the face of the 'Christian Girl Autumn' meme donated to the trans creator who made her famous

Margot Harris

A Vermont town has temporarily shut down a picturesque country road after disrespectful influencers kept invading the area for fall photos

Geoff Weiss

How to land a job at Instagram, according to insiders

Amanda Perelli

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